HomeMy WebLinkAboutResolution 2004-228 N.C.S. 12/06/2004 Resolution No.2004-228N.C.S.
of the City of Petaluma, California
CONFIRMING THE 2005 DOWNTOWN PETALUMA BUSINESS IMPROVEMENT
DISTRICT ANNUAL REPORT AND RELATED BUDGET AND ESTABLISHING THE
LEVY FOR THE 2005 ANNUAL; ASSESSMENT FOR THE DISTRICT
WHEREAS, in November 20, 2000, in accordance with. California Streets and Highways
Code Section 36500 et seq: (".the Act"), the Petaluma City Council adopted Ordinance 2104
N.C.S., later codified as Chapter 6.04 of the Petaluma Municipal Code, establishing the
Downtown Petaluma Business Improvement District ("DPBID"), within the area described in
Exhibit 1, which is attached to and made a part of this resolution; and,
WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists. the types of
improvements and activities that may be funded by the levy of assessments on businesses within
the DPBID as follows:
A. The acquisition, construction, installation or maintenance of any tangible property
with an estimated useful life of five years or more including, but not limited to,
the following improvements:
1. Benches
2. Trash receptacles
3. Decorations
4. Facade improvements
5. Permanent landscaping
B. Activities including but not limited to the following:
1. Promotion of public events which benefit businesses in the area and which
take place on or in public places within the area.
2. Furnishing of music in any public place in the area.
3. Activities which benefit businesses located and operating in the area,
including but not limited to, commercial shopping and promotional
programs; and
WHEREAS, .under section 6.04.100 of the Petaluma Municipal Code, the Board of
Directors established to .govern the affairs of the DPBID must present the City Council with an
annual report and budget for review and approval prior to City Council consideration of levying
a benefit assessment for the following fiscal year; and,
WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in
accordance with the Act, which establishes annual procedures governing the levy of assessments
pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent
giving notice of a public hearing at which written and oral protests may be made concerning levy
of an annual assessment, and adoption of a resolution approving the annual report and levying
the assessment; and,
Resolution No. 2004-228 N.C.S.
WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual
assessments pursuant to the Act must be conducted in accordance with Sections 36524 and
36525 of the Act, which provide as follows:
A. The city council shall hear and consider all protests against the
establishment of the area, the extent of the area, or the furnishing of
specified types of improvements or activities within the area. A protest
may be made orally or in writing by any interested person. Any protest
pertaining to the regularity or sufficiency of the proceedings shall be in
writing and shall clearly set forth the irregularity or defect to which the
objection is made.
B. Every written protest shall be filed with the clerk at or before the time
fixed for the public hearing. The city council may waive any irregularity in
the form or content of any written protest and at the public hearing may
correct minor defects in the proceedings. A written protest may be
withdrawn in writing at any time before the conclusion of the public
hearing.
C. Each written protest shall contain a description of the business in which
the person subscribing the protest is interested sufficient to identify the
business and, if a person subscribing is not shown on the official records
of the City as the owner of the business, the protest shall contain or be
accompanied by written evidence that the person subscribing is the owner
of the business. A written protest which does not comply with this section
shall not be counted in determining a majority protest.
D. If written protests are received from the owners of businesses in the
proposed area which will pay 50 percent or more of the assessments
proposed to be levied and protests are not withdrawn so as to reduce the
protests to less than that 50 percent, no further proceedings to create the
specified parking and business improvement .area or to levy the proposed
assessment, as contained in the resolution of intention, shall be taken for a
period of one year from the date of the finding of a majority protest by the
city council.
E. If the majority protest is only against the furnishing of a specified type or
types of improvement or activity within the area, those types of
improvements or activities shall be eliminated; and,
WHEREAS, in accordance with California Streets and Highways Code Section 36533,
the City Council has reviewed and preliminarily approved the 2005 DPBID Annual Report and
Budget submitted by the DPBID Board of Directors at the regularly scheduled and duly noticed
November 15, 2004 City Council meeting; and
Resolution No. 2004-228 N.C.S. Page 2
WHEREAS, in accordance with California Government Code Section 36534, at the
regularly scheduled and duly noticed November 15, 2004 City Council meeting, the City Council
adopted a resolution of intention to levy the 2004 annual assessment for the DPBID, set a public
hearing on the annual levy for December 6, 2004, and directed the City Clerk to publish a copy
of the resolution of intention in a newspaper of general circulation in the City at least 7 days
prior to the hearing; and,
WHEREAS, published notice of the hearing on the annual levy was given in accordance
with California Government Code Section 36534 and the resolution of intention was adopted
November 15, 2004; and,
WI-IEREAS, the 2005 DPBID Annual Report proposes no changes in the boundaries,
method of assessment, or rate of assessment related to the DPBID; and,
WHEREAS, the PDBID 2005 Budget establishes the following budgetary priorities with
estimated revenues and expenditures, as specified in the 2005 PDBID Annual Report:
¦ 32% Beautification $23,040
¦ 32% Marketing $23,040
¦ 20% Administration $14,400
¦ 16% Security $11,520
Total: $72,000
WHEREAS, the 2005 Annual Report of the DPBID is on file at the City Clerk's Office
for public review and contains a full and detailed description of the DPBID improvements and
activities to be provided for the 2005 fiscal year, the boundaries of the DPBID and any benefit
zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID
for the 2005 fiscal year; and,
WHEREAS, in accordance with California Streets and Highways Code Section 36524,
on December 6, 2004, the City Council held the public hearing on the 2005 DPBID annual levy
and heard and considered all protests against the annual levy, the DPBID area, the extent of the
area, or the furnishing of specified types of improvements or activities within the area; and,
WHEREAS, in accordance with California Streets and Highways Code Section 36525,
following the public hearing on December 6, 2004, all written protests received and not
withdrawn were tallied and the City Council determined that written protests concerning the
assessment, or particular improvements or activities to be funded by the assessment, were not
received from the owners of businesses in the DPBID area that will pay 50 percent or more of
the proposed annual assessment.
NOW, THEREFORE, BE IT RESOLVED by the Petaluma City Council as follows:
1. The above recitals are true and correct and hereby declared to be findings of the
Petaluma City Council.
Resolution No. 2004-228 N.C.S. Page 3
2. The Downtown Petaluma Business Improvement District ("DPBID") 2005
Annual Report and related budget, which is attached to and made a part of this
resolution as Exhibit 2, is hereby confirmed and approved.
3. The Petaluma City Council hereby levies the assessment described in the DPBID
Annual Report and Budget for Fiscal Year 2005 to pay for improvements and
activities within the DPBID in accordance with Chapter 6.04 of the Petaluma
Municipal Code and the Act.
Under the power and authority conferred upon this Council by the Charter of said City.
REFERENCE: 1 hereby certify the foregoing Resolution was introduced and adopted by the Approved as to
Council of th~City of Petaluma at a (Regular) (Adjourned) (Special) meeting for
on the day of .......Decem~i~C............................., 2004., by the (~-c~~~~~.
following vote: •••••••••••t•••••~••••••••••••
Crty Attorney
AYES: Mayor Glass, Harris, Vice Mayor Moynihan, Thompson, Torliatt
NOES: O'Brien
ABSENT: None ABSTAIN: Healy ,
ATTEST:
City Clerk Mayor
Council File
Res. No...... 2.~Q.4.-22.$.........N.c.S.
Exhibit 1
Boundary of the Petaluma Downtown Business Improvement District
Resolution No. 2004-228 N.C.S. Page 5
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Exhibit 2
Downtown Petaluma Business Improvement District
FY 2005 Annual Report
1. Changes in Boundaries: None are proposed.
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements/Activities to be Undertaken & Related Budget: As proposed in the
budget below.
5. Surplus/Deficit Carried Over from Prior Year: None
6. Contributions from Other Sources: Advance from PDA cash reserve for prior 3 years.
Downtown Petaluma Business Improvement District
2005 Budget Allocations
¦ 32% Beautification $23,040
¦ 32% Marketing $23,040
¦ 20% Administration $14,400
¦ 16% Security $11,520
Total: $72,000
Sales/Marketing - 32% -These funds are used to supplement additional funds
paid by individual merchants for the combined marketing efforts to create public
awareness of thematic events occurring in the downtown, i.e. Sidewalk Sale,
Trick or Treat Trail, Antique Faires, and other downtown events. PDA develops
joint marketing agreements with the merchants using these funds and utilizes the
combined buying power of the PDA and merchant community to obtain favorable
prices for advertising that would not ordinarily be available to the individual
merchant.
Beautification - 32% - A volunteer committee meets to consider requests for
investing in beautification projects downtown. A main focus of the committee
will be to maintain the new landscaping installed by the PCDC.
Administration - 20% -Collected funds go to a portion of the day-to-day
operations of the PDA office. Cost centers include rent, salary expense, event
coordination, and BID project administration.
Security - 16% -The PDA contracts, currently with Grapevine Security, for
coverage of the general downtown area to be performed on a regular nightly
Resolution No. 2004-228 N.C.S. Page 7
schedule. (The administration of this contract is not to be confused with a separate
contract not paid for with BID funds for the Keller Street Garage.)
Types of Businesses Assessed
Retail and Restaurant: Businesses that buy and resell goods, examples are clothing
stores, shoe stores, office supplies and businesses that sell prepared foods and drinks.
Antique Collectives: Includes such businesses and business locations that represent
multiple dealers of antique merchandise within one location.
Service Businesses: Businesses that sell services. Examples are beauty and
barbershops, repair shops, most automotive-oriented businesses, entertainment
businesses, such as theaters, etc.
Lodging: Includes renting rooms by the day or week to community visitors.
Professional Businesses: Includes Architects, Engineers, Attorneys, Dentists, Doctors,
Accountants, Optometrists, Mortgage .Brokers, and most other businesses that require
advanced and/or advanced academic degrees.
Financial Institutions: Includes banking and savings and loan institutions as well as
credit unions, etc.
Assessment by Type of Business Within Zones
-
Zone Zou.e B Zone C
Restaurants & $150 (1-3 Employees) $100 (1-3 Employees) $ 50 (1-3 Employees)
Retail
$250 (4-6 Employees) $166 (4-6 Employees) $ 83 (4-6 Employees)
$350 (7+ Employees) $232 (7+ Employees) $116 (7+ Employees)
Anti ue Collectives $150 (1-3 Dealers) $100 (1-3 Dealers) $ 50 (1-3 Dealers)
$250 (4-6 Dealers) $166 (4-6 Dealers) $ 83 (4-6 Dealers)
$350 (7+ Dealers) $232 (7+ Dealers) $116 (7+ Dealers)
Service Businesses $100 (1-3 $ 75 (1-3 $ 50 (1-3
Em to ees/O erators) Em loyees/O erators) Em to ees/O erators)
$200 (4-6 $150 (4-6 $1 OO (4-6
Em to ees/O erators) Em to ees/O erators) Em to ees/O erators)
$300 $225 $150
Em to ees/O erators Em to ees/O erators) Em to ees/O erators)
Professional $125 $82 $41
Business
Resolution No. 2004-228 N.C.S. Page 8
I_ _ 7.one'~! - lone B lone C'
Financial $500 $500 $500
Institutions
Lod in $150 (1-10 Rooms) $150 (1-10 Rooms) $150 (1-10 Rooms)
$300 (11-25 Rooms) $300 (11-25 Rooms) $300 (11-25 Rooms)
$450 (26+ Rooms) $450 (26+ Rooms) $450 (26+ Rooms)
Note: Businesses in the Antique Collectives and Services Businesses categories will be charged
according to the number of dealers/operators active within one location.
Resolution No. 2004-228 N.C.S. Page 9