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HomeMy WebLinkAboutResolution 2004-214 N.C.S. 11/15/2004 Resolution No.2004 214 N.C.S. of the City of Petaluma, California APPROVING THE 2005 DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED BUDGET, DECLARING THE INTENTION TO LEVY THE 2005 ANNUAL ASSESSMENT FOR THE DISTRICT, AND FIXING A TIME ANI) PLACE FOR A PUBLIC HEARING ON THE PROPOSED 2005 ANNUAL ASSESSMENT WHEREAS, in November 20; 2000, in accordance with California Streets and Highways Code Section 36500 et seq. ("the Act"), the Petaluma City Council adopted Ordinance 2104 N.C.S., later codified as Chapter 6.04 of the Petaluma Municipal Code, establishing the Downtown Petaluma Business Improvement District ("DPBID"), within the area described in Exhibit 1, which is attached to and made a part of this resolution; and, WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the types of improvements and activities that may~be~funded by the levy of assessments on businesses within the DPBID as follows: A. The acquisition, construction, installation or maintenance of any tangible property with an estimated useful life of five .years or more including, but not limited to, the following improvements: 1. Benches 2. Trash receptacles 3. Decorations 4. Facade improvements 5. Permanent landscaping B. Activities including but not limited to the following: 1. Promotion of public events which benefit businesses in the area and which take place on or in public places within the area. 2. Furnishing of music in any public place in the area. 3. Activities -which benefit businesses located and operating in the area, including but not limited to, commercial shopping and promotional programs; and WHEREAS, under section 6.04.100 of the Petaluma Municipal Code, the Board of Directors established to govern the affairs of the DPBID must present the City Council with an annual .report and budget for review and approval prior to City Council consideration of levying a benefit assessment for the following fiscal year; and, Resolution No. 2004-214 N.C.S. WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in accordance with the Act, which establishes annual procedures governing the levy of assessments pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent giving notice of a public hearing at which written and oral protests may be made concerning levy of an annual assessment, and adoption of a resolution approving the annual report and levying the assessment; and, WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual assessments pursuant to the Act must be conducted in accordance with Sections 36524 and 36525 of the Act, which provide as follows: A. The City Council shall hear and consider all protests against the establishment of the area, the extent of the area, or the furnishing of specified types of improvements or activities within the area. A protest may be made orally or in writing by any interested person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. B. Every written protest shall be filed with the clerk at or before the time fixed for the public hearing. The City Council may waive any irregularity in the form or content of any written protest and at the public hearing may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. C. Each written protest shall contain a description of the business in which the person subscribing the protest is interested sufficient to identify the business and, if a person subscribing is not shown on the official records of the City as the owner of the business, the protest shall contain or be accompanied by written evidence that the person subscribing is the owner of the business. A written protest which does not comply with this section shall not be counted in determining a majority protest. D. If written protests are received from the owners of businesses in the proposed area which will pay 50 percent or more of the assessments proposed to be levied and protests are not withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings to create the specified parking and business improvement area or to levy the proposed assessment, as contained in the resolution of intention, shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. E. If the majority protest is only against. the furnishing of a specified type or types of improvement or activity within the area, those types of improvements or activities shall be eliminated; and WHEREAS, the City Council has reviewed and discussed the 2005 DPBID Annual Report and Budget at a duly noticed public meeting in accordance with State law; and Resolution No. 2004-214 N.C.S. Page 2 WHEREAS, the 2005 DPBID Annual Report proposes no changes in the boundaries, method of assessment, or rate of assessment related to the DPBID; and WHEREAS, the proposed DPBID 2005 Budget establishes the following budgetary priorities with estimated revenues and expenditures, as specified in the 2005 DPBID Annual. Report: ¦ 32% Beautification $23,040 ¦ 32% Marketing $23,040 ¦ 20% Administration $14,400 ¦ 16% Security $11,520 Total: $72,000 WHEREAS, the 2005 Annual Report of the DPBID is on file at the City Clerk's Office for public review and contains a full and detailed description of the DPBID improvements and activities to be provided for the 2005 fiscal year, the boundaries of the DPBID and any benefit zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID for the 2005 fiscal year. NOW, THEREFORE, BE IT RESOLVED by the Petaluma City Council as follows: 1. The above recitals are true and correct and hereby declared to be findings of the Petaluma City Council. 2. The Downtown Petaluma Business Improvement District ("DPBID") 2005 Annual Report and related budget, which is attached to and made a part of this resolution as Exhibit 2, is hereby preliminarily approved. 3. The billing improvements recommended in the staff report are hereby preliminarily approved. 4. Subject to California Streets and Highways Code Section 36500 et seq. (the "Act") and a public hearing held pursuant to the Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual Report and Budget for Fiscal Year 2005 to pay for improvements and activities within the DPBID in accordance with Chapter 6.04 of the Petaluma Municipal Code and the Act. 5. A public hearing will occur on December 6, 2004, at 3 p.m., at the Petaluma City Council Chambers, 11 English Street, Petaluma, California, concerning levy of the assessment proposed for the DPBID for fiscal year 2005. At the hearing, written and oral protests may be made in accordance with California Streets and Highways Code Sections 36524 and 36525. 6. The .Petaluma City Clerk is hereby authorized and directed to publish a copy of this resolution in accordance with California Streets and Highways Code Section Resolution No. 2004-214 N.C.S. Page 3 36534 in a newspaper of general circulation in the City of Petaluma at least 7 days before the public hearing on levy of the proposed 2005 DPBID assessment. Under the power and authority conferred upon this Council by the Charter of said City. REFERENCE: I hereby certify the foregoing Resolution was introduced and adopted by the Approved as to Council of the City of Petaluma at a (Regular) (Adjourned) (Special) meeting on the day of .......AV..RX~I~?~?~F 20 04., by the following vote: •••••••••~•••v •••••••••••••y• Cit• Attorne AYES: Mayor Glass, Vice Mayor Moynihan, Torliatt NOES: O'Brien ABSENT: Han•is, Thompson ABSTAIN: Healy ` _ n D / ~ ~ ~ p ATTEST: ...k..rT...X14/..`.:'..`.- :4.~ C City Clerk Mayor Council File Res. 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' '.V t. ~ y' r rlj Bey , ~ _......'"I ~ , iy l , ST ~ eRow h F ' ! (.i y , t ~d 2 P j >ti.. r ~ ~ ~a.R. 1 " `~9 ti N , r ` ' ? . r , l r J • h7 I I~ ~ -z 1 1 0 2;040 , NST ~ y cT Q sTti .o ~ ~ 4 for ,MFR r, ~ a..~......,._.__...~... ~ Y 0 255 5 0 1,020 ,53 ' ~ ~ r sr , ~ ~ , ,OT ' w' . Feet ~ , U i'~ t r s i a~ I I • I ~ , m ~ y Iv...._.._ i S ~ ~ : eS r / ~~n 1 1.t1~^I"I`~ T'I"`~ 4...~ I { 0 6~ ' ! T ' t ! ) , 1 I I ~ i I DISCLAIMER l I l ' P.,~':y(6 '~~'P~.'. S Ty r tl1 I ThesemaP- A P 9 „T { { I' _ ISSiON~DR ~ ~ ~ ; 1 ~ • or sans were com iietl and or dl iiized vla electronic ~ ~ Iii ...li q S - 5 ~ ~ , - ! : , /,ST ~ ~ / 1 1 I t { i Ll. ! I~" .0 I I means uliliaing many source documents. II is intended to be . ,fig ; F. yr~ ' r „r f. / i i St . t ~ 1~'i 1 I l m , ~1. P p- / ,.-,y i ~ ~ ! ~ , aJVE. 1 t l l t ~41EW TER .~-1 I I.I i4 ~i~ 7^i ~-"11.5, i--..,.i I i representative of certain physical, legal and geometric features 11 6 Z..., qG ~ F4 j ; r f I, {I, 1, i t `F PI, , I ~ ~ ~ ~1_ 1 I I within the Ciiy of Petaluma, GA and ils:envlrons. The existence or i r J,S o F ~ i tROFS ,r ~Gq , y t ~ ~ { t t l , r .MEAD, WOLEN'DRj~ ...o ! r p ! T r F( ~ ' 't ~ 1 1E v i..,- • ,'i ' 'I" . • 1 ' ` location of lacitilies must be field verified and'Ihis documem does ~ r q~' V 4 ~ ~N} I I ' pl 1 ` I, not im I or uarantee neither ode vote [apa[it nor the availability , to..;,..t r-`' r .j r,.F '7! ` Et,...~` t ,t.~. r~-I, 1 ill l~ ~._~--w PY 9 Q Y , 1 i\,, NOB HILL"-TER , , ; ; ~ ! ; , , .,;TyS r • ! m- + I t 4 , { ~ . I,FI 1 i I i ~ 1 _ ~ .j i LL, ~ + or service. The City of Petaluma assumes no responsibility regarding , ..___~_L_L ~ t _ _ t, , ,`I l ~ , i ' ~ r .7? / . l 4 j t... vE W ...0..®+.s..~~ HAYESCN - - r._._f ',,;l4 r yST...,, ! r,,;, , ~,..,,,.~•.u, ~I i...~.1,+ i I h i ' ~ L-~~-~~7r p ` t~ ~ L! i °+t,.. J t.L..."_._...._.... documenlalon,~epresenta~onstlof actualctonsrruclon o~foroany (I~ V I I I 11+ ~ , I t .1 _ j l I . i l..ir o =y1 i L e i ~ _ _ W EL ROSE DR EL ROSE DR_ / ~ ~ I ' t 1 t ~ ~ ' ~ ( q ' 1 ' , I ~ . ~ other purpose for which Inis map was not inended. t I `l I_i I-~ ~~11-~~, ; 1 1 ~ 'suI NY o _ E- _,lr `~t '~-jll l~N~T C~-ri fit; t f ~ r ~ ~ I ~ GIS Div sion, April 1, 2004 I' a PE AV _ i , ' 1 ` J I " ~ Page ~ Resolution No 2004-214 N.C.S; , ~I EXHIBIT 2 Downtown Petaluma Business Improvement District FY 2005 Annual Report 1. Changes in Boundaries: None are proposed. 2. Changes in the Basis or Method of Assessment: None are proposed. 3. Changes in Classification of Businesses: None are proposed. 4. Improvements/Activities to be Undertaken & Related Budget: As proposed. in the budget below. 5. Surplus/Deficit Carried Over from Prior Year: None 6. Contributions from Other Sources: Advance from PDA cash reserve for prior 3 years. Downtown Petaluma Business Improvement District 2005 Budget Allocations ¦ 32% Beautification $23,040 ¦ 32% Marketing $23,040 ¦ 20% Administration .$14,400 ¦ 16% Security $11,520 Total: $72,000 Sales/Marketing - 32% -These funds are used to supplement additional funds paid by individual merchants for the combined marketing efforts to create public awareness of thematic events occurring in the downtown, i.e. Sidewalk Sale, Trick or Treat Trail, Antique Fairer, and other downtown events. PDA develops joint marketing agreements with the merchants using these funds and utilizes the combined buying power of the PDA and merchant community to obtain favorable prices for advertising that would not ordinarily be available to the individual merchant. Beautification - 32% - A volunteer committee meets to consider requests for investing in beautification projects downtown. A main focus of the committee will be to maintain the new landscaping installed by the PCDC. Administration - 20% -Collected funds go to a portion of the day-to-day operations of the PDA office. Cost centers include rent, salary expense, event coordination, and BID project administration. Security - 16% -The PDA contracts, currently with Grapevine Security, for coverage of the general downtown area to be performed on a regular nightly schedule. (The administration of this contract is not to be confused with a separate contract not paid for with BID funds for the Keller Street Garage.) Resolution No. 2004-214 N.C.S. Page 6 Types of Businesses Assessed Retail and Restaurant: Businesses that buy and resell goods, examples are clothing stores, shoe stores, office supplies and businesses that sell prepared foods and drinks. Antique Collectives: Includes such businesses and business locations that represent multiple dealers of antique merchandise within one location. Service Businesses: Businesses that sell services. Examples are beauty and barbershops, repair shops, most automotive-oriented businesses, entertainment businesses, such as theaters, etc. Lodging: Includes renting rooms by the day or week to community visitors. Professional Businesses: Includes Architects, Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Mortgage Brokers, and most other businesses that require advanced and/or advanced academic degrees. Financial Institutions: Includes banking and savings and loan institutions as well as credit unions, etc. Assessment by Type of Business Within Zones Zone A ~ ~ ' 7 one B ~ Zone C ~ $150 (1-3 Employees) $100 (1-3 Employees) $ 50 (1-3 Employees) Restaurants & $250 (4-6 Employees) $166 (4-6 Employees) $ 83 (4-6 Employees) Retail $350 (7+ Employees) $232 (7+ Employees) $116 (7+ Employees) . u_ Antique $150 (1-3 Dealers) $100 (1-3 Dealers) $ 50 (1-3 Dealers) Collectives $250 (4-6 Dealers) $166 (4-6 Dealers) $ 83 (4-6 Dealers) $350 (7+ Dealers) $232 (7+ Dealers) $116 (7+ Dealers) _ - _ . $100 (1-3 $ 75 (1-3 $ 50 (1-3 Employees/Operators) Employees/Operators) Employees/Operators) Service Businesses $200 (4-6 $150 (4-6 $100 (4-6 Employees/Operators) Employees/Operators) Employees/Operators) $300 (7+ $225 (7+ $150 (7+ Employees/Operators) Employees/Operators) Employees/Operators) Professional $125 $82 $41 Business Financial $500 $500 $500 Institutions ~a._ , . ,..:.a ~ v ~ ~r Fl~ a $150 (1-10 Rooms) $150 (1-10 Rooms) $150(1-10 Rooms) Lodging $300 (11-25 Rooms) $300 (11-25 Rooms) $300 (11-25 Rooms) $450 (26+ Rooms) $450 (26+ Rooms) $450 (26+ Rooms) Resolution No. 2004-214 N.C.S. Page 7 Note: Businesses in the Antique Collectives and Services Businesses categories will be charged according to the number ofdealers/operators active within one location. Resolution No. 2004-214 N.C.S. Page 8