HomeMy WebLinkAboutStaff Report 4.G 6/17/2013 ! Agenda/Ire vw #4.
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DATE: June 17,;2013
TO: Honorable.Mayor and Members of t Council
FROM: John C. Brown, City Manag4tV'
SUBJECT: Reconsideration and`Direction;for Amending the Implementing Zoning
Ordinance, Chapter 20, to AlloW Freeway Facing Sighage.
RECOMMENDATION 1
It is.recommended that the P
City"'Council provide direction regarding amending Chapter 20 of the
Implementing Zoning Ordinance:to allow freeway facing signage:
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BACKGROUND 1
In May, 2012,the City Council heard Regency,Centers' appeal of the sign program for the East
Washington:Place project as conditioned by the Planning Commission. A majority of the City
Council directed staff to process,modificationslto Chapter 20 ofthe"Implementing Zoning
Ordinancee 00) to allow retail:shopping centers with freeway frontageian.exception to the
current prohibition on freeway'"facing signage as part of a master sign program. Representatives
from the,four shopping centers•with frontage on Highway 101(East Washington Place, Deer
Creek Village, Plaza North, and Plaza;South) supported the,proposedssign code changes and
agreed to'share,the cost of code amendments, on a.cost recovery basis.
Text amendments were presented to.the Planning Commissiomin.June•2012. Proposed
amendments were drafted to■allow freeway oriented signs to be approved for shopping centers
with frontage.on Highway 101 within the context of a Master 'Sign Program and at the discretion
of the Planning Commission: The proposed amendments did not include detailed design
requirements (size, lighting;"materials)but instead the amendments would,haveprovidedthroad
discretionary approval°to the Planning Commission through Site Plan and Architectural Review
of the Master;Sign.Program. The Planning Commission expressed,a number of:misgivings with
the proposal',,and;voted 6 0,twith one member absent, to recommend that the City Council not
amend the textofChapter 20 to permit freeway oriented signage. A summary of the text
changes'thafwere developed pursuant to Council direction, and a summary ofthe concerns
expressed by the Planning:Commission are provided iii the staff report presented to City Council
on July 2, 2012(Attachment 1).
The matter returned to the Council for consideration in'July, 2012 but no action was taken, based
on the lack of support of a'majority. Costs associated:with the effort totaled.approximately
Agenda,Rev i : , I
City'Attorney Finance Dir for City;Manager
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$14,000. Of that amount, M-Group'wrote down approziinatel"y"$4;000. Of the balance, Merlone
Geier and Regency-Centers:paid the full amount of their'cost recovery shares. There is a total
outstanding'cost recovery balance of$3,353.36 to be Split by Plaza North and Plaza South.
DISCUSSION
In April, 2013,. the City Council received a request from Merlone Geier_Partners, asking the.
,Council to reconsider allowing freeway oriented signage (Attachment 2, final page of this agenda
document): At its May 6, 2013 meeting, a majority of the Council indicated awillingness to
consider'the request, and asked the matter be placed onpancagenda<in the near future. The
'Council,did not express a-preference,as to whether it wishes to reinitiate the proposal that was
presented to the Planning'Commission last year Nor did it-indicate±whether it felt modifications
to that proposal would be desirable,or if so, what those.modifications'might entail.
This item is placed on,your agenda to determine your interest in amending the IZO to allow for
freeway facing,signage on commercial retail properties with•freeway,frontage. If there is
Council interest, staff also seeksdirection as to what modificationsa to"the'2012 proposal the
Council would like-to be presented to the Planking Commission.
At the staff level, the.2012,proposal appeared to address the Council's interests at that time, and
provided ample discretion to the Planning Commission. Based;'on Commission feedback last
year, however, further amendments'to provide!more specific standards for such things as size,
type,-orientation, materials, and lighting, may be desirable...Staff isprepared to make those
changes, and would,recommend adding specific criteria for design, size,-lighting,:and materials
required as part of any sign program that includes freeway facing signageto address the
Commission's concerns in-this-regard.
The Planning:Commission'stated'other concerns, some of which„such as the desire to
incorporate changes to freeway facing sign provisions in a more comprehensive sign code
revision, are not recommended at this time due to funding constraints. Other concerns expressed
by theCommission, such as process-and submittal requirements for master sign programs, and
the need for Caltrans review;.can be readily addressed-if-the Council directs.
At this:time Staff recommends modifications to the previously proposed amendments to allow
freeway facing signage for commercial shopping centers with freeway frontage:through-the
review and approval of a master sign programsat the discretion of the Planning Commission and
including specific requirementsfor design, size, lighting, and material as well`,as submittal
requirements and required referral to'Caltrans as part of the entitlement process. Staff
recommends that-the modified amendments be'brought to the Planning:Commission for their
review prior to'being considered for adoption by City"Council. Staff is'also prepared to
discuss any other changes the Council would deem desirable.
FINANCIAL,IMPACTS
As much of the work to amend Chapter 20 of the IZO has already been completed, the cost of
processing-changes to+the°Sign-Ordinance should be considerably less`thanin 2012. As noted,
costs at that time were approxithately$19,000, including Planning•and Legal staff time, noticing,
and processing costs. Revisions based,predominantlyton that work,are estimated at the present
time to cost approximately$10,000. All staff work•associated with,the recommended action
would be addressed as a cost recovery project,with`.costs supported by the benefitting properties.
As of writing of this report, Merlone Geier Partners and Regency Centers have indicated that
they are willing to support at least their proportionate costs of a.current proposal.
ATTACHMENTS
1. July 2, 2012 Council "staff report
'2. April 15, 2013 letter'from.Merlone Geier Management
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L° ATTACHMENT 1
/C^ 18 5 e
DATE: July 2, 2012 -
TO: Honorable'Mayor and Members of the-City Council through City Manager
FROM: Geoff Bradley; AICP; Planning Manager
Ir✓
SUBJECT: Public Hearing and Possible Introduction (First Reading) of an Ordinance
Amending-Chapter 20 (Signs and Sign Structures), Sections 20.020, 20. 140
and 20.150 of the City of Petaluma Implementing Zoning Ordinance to Allow
Freeway Fading Signs for Shopping Centers.
RECOMMENDATION
Staff recommends that the City Council determine the council's :policy with respect to the
introduction of an ordinance amending Sections 20.140 and 20.150 of the Petaluma
Implementing Zoning Ordinance to allow freeway oriented signs for retail shopping centers with
freeway frontage.
C- BACKGROUND
City Council
At the May 7th, 2012,City Council meeting, as part of the public heating on Regency's appeal of
the sign program for East Washington Place, the.City Council directed sstaff(3-2 vote) to return
with modifications to the Implementing,Zoning Ordinance (IZO) to allow retail shopping centers
with freeway frontage4an exception,to'the'current prohibition of freeway oriented signs as part of
a master sign program. The City Council noted that wall signs on the rear of buildings would
'allow retail shopping centers to capitalize on attracting vehicles from Highway 101 and
contribute to the success of businesses and the City's economic goals. The'City Council directed
that the code amendments be cost recovery paid for by the property owners of the four affected
retail shopping centers (East Washington Place, Plaza North, Plaza South and Deer Creek
Village). The,Council further directed that narrowly defined revisions include the authority to
requite architecturai'upgrades to,the freeway facing facades of existing retail shopping centers as •
part of any new freeway ,oriented sign approvals and that freestanding freeway oriented signs
remain prohibited.
The City Council determined that existing Site Plan and Architectural-Review findings required
for approval of a master sign program are sufficient to ensure the size, design, and lighting of
freeway oriented signs is appropriate for the specific shopping center and individual master sign
:program, at the discretion of the Planning Commission.
Planning Commission
Agenda Review
City Attorney`"` } Finance Director City Manager ���
The Planning Commission,considered-the proposed text::amendments at the Commission's June
'12„ 2012 meeting. After lengthy deliberation, the Commission unanimously (6-0, Johansen
absent) recommended that the'City :Council not amend the text of Chapter 20, Sections 20.140
and 20:150, ofthe City of Petaluma Implementing Zoning Ordinance to permit freeway oriented
signs (Attachment 2).
The consensus of the Planning Commission was that the sign ordinance should be reviewed
comprehensively to ensure continuity and cohesion for the,City's sign standards and that freeway
oriented signs or other individual sections should not be amended without looking at the code
section as a whole. Additionally, the Commission expressed concern about the visual impact that
such an amendment to allow.freeway oriented,signs would'have along the Highway 101 corridor,
especially in concert with current CalTrans work.and associated-tree removal. A visual analysis
to better understand the .aesthetic" impact of allowing freeway oriented signs as well as a
comprehensive mapping of all sites along the freeway corridor that might be affected by the
proposed Sign Ordinance Text Amendments, not just the four shopping centers listed, were
outlined as necessary to better understand the impact of the modifications in regulations_
Although unsupportive,of the overall text amendment,ithe consensus of the Commission was that
there needed to be consistency in the language and terminology of the text amendments, that
there was a lack of specificity:in the proposed language with regards to the type of signs, how
they were mounted, type of lighting, overall size, materials, orientation (flush or perpendicular),
etc, and there was concern about lighting, associated glare and'potential'hazards, from freeway
oriented signs. The Planning Commission.also'expressed concern with the process and submittal
requirements for review of master sign programs, and incorporating.Caltrans' review into the (�
review process of freeway oriented signs/master sign programs to ensure conformance with the
Outdoor Advertising Act &.Regulations.
Several documents (Attachment 4)'were'received after the agenda for the Planning Commission
meeting of June 12, 2012 was distributed, but prior to the 'Planning Commission meeting,
included the following:
• Letter from the Department of Transportation dated June 8, 2012, requesting that freeway
' oriented signage be reviewed by Caltrans per the Outdoor Advertising Act & Regulations.
• E-mail from Katy Schardt;representing Plaza North &South dated June 11, 2012, requesting
that,conditions limiting the nature of facade changes which could be,required in master sign
review for existing buildings be added to the text amendments..
• Letter from Janice Cader—Thompson dated,June 11, 2012, urging the Conunissioners not to
adopt the amendments because freeway oriented signs may add to traffic congestion and
litter City gateway with additional signs:
• Letter from David Keller dated June 12, 2012, stating'that because of the proposed text
amendments for'freeway oriented signs that additional environmental concerns may need to
I be considered, with respect to the FEIR's for both'East Washington Place and Deer Creek
Village.
DISCUSSION
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As 'directed by the City Council andan preparation forPlanning Commission consideration, staff
(' prepared draft text amendments to Chapter 20, Sections 20.020, 20.140, and 20.150 to allow
retail shop ping centers freeway oriented wall signs as part of a master, ;sign program at the
discretion of the Planning Commission:and consistent with Site Plan and Architectural Review
standards and established review process (Attachment 1).
The draft text language is narrowly defined per Council's direction and includes the following:
• A definition of master sign program (20.020) to codify the long standing practice of master
sign programs as a tool;to provide flexibility and encourage a,cohesive approach to signage
within a center. The definition includes specificity that a master sign program must meet
SPAR standards at the discretion°of the Planning Commission.
• An exception to the existing prohibition of freeway oriented signage for retail shopping
centers with freeway frontage as part of a master sign program, at the discretion of the
Planning Commission.
• Limitation of freeway oriented signs to wall mounted signs, as defined in IZO section
20.020.X, and maintaih prohibition of freestanding freeway oriented signs.
• Planning Commission authority to require existing shopping 'centers with relatively blank -
building walls facing the freeway-to provide visual improvements to the building architecture
in connection with proposed freeway facing wall signs and master sign program approval.
• Requirement that building elevations for freeway oriented signs in retail shopping centers
with freeway frontage be consistent with Site Plan and Architectural Review (SPAR)
standards as outlined in IZO Section 24.010.G.1 (a)-(e) and building and/or site
improvements may be required to meet the SPAR criteria.
As discussed in detail above, the Planning Corrtinissicn unanimously recommended that the City
Council not amend the sign code to allow freeway oriented signage (Attachment 2).
Environmental Review
This project has been•reviewed incompliance with CEQA guidelines and has been determined to
be categorically exempt pursuant to Section 1'5305 (Minor Alterations in Land Use Limitations)
in that the project involves minor modifications to The IZO that do not result in significant
.changes in allowable land use or density; and/or Section 15311 (Accessory Structures) in that the
project involves modifications to the IZO allowing certain types of on-premises signs for
existing commeicialstructures.
FINANCIAL IMPACTS
The text amendments have been'processed as"cost recovery, with the initial deposit split evenly
between the four existing or pipeline retail shopping centers with freeway frontage (East
Washington Place,Plaza North, Plaza South, and Deer Creek Village). The initial cost recovery
• depositwas $11,106, with a signed cost recovery agreement submitted from Regency. There is a
positive balance in the,cosvrecovery account.
( ATTACHMENTS
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1. Ordinance Amending the Text of_Sections 20.020, 20.140, and 20.150 of the Petaluma
ImplementingZoningeOrdinance
2. Planning Commission Resolution 2012XX
3. PlaimingComir ission Staff'Report.and associated,attachments from the June 12, 2012
PC meeting.
4. Late Documents recei ved`forthe.June 12, 2012'PC meeting;
• Letter from the'Department df Transportation, June 8, 2012
• E-mail,fromKaty Schardt,representing Plaza North 4' South, June 11, 2012
• Letter from Janice Cader-.Thompson, June 11, 2012
• Letter from DavidKeller, June 12, 2012
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ATTACHMENT
OF THEtCITY OF PETALUMA CITY COUNCIL AMENDING
CHAPTER 20, SECTIONS 20.020,;20.140, AND 20:150;OF THE CITY OF PETALUMA
IMPLEMENTING ZONING-ORDINANCE DEFINING MASTER SIGN PROGRAM
AND REGULATING FREEWAY ORIENTED SIGNS.
WHEREAS,,on May 7,. 2012 the Petaluma City Council directed staff to bring forward
amendments to the text of Chapter 20 (Sign and Sign Structures), Sections 20.140 and 20.150, of
the Implementing Zoning,Ordinance to allow for freeway oriented signs for shopping centers
with freeway frontage as'part`of a master sign program; and,
WHEREAS, a public notice of the June 12,: 2012 public hearing before the Planning
Commission'to consider the:amendments was;mailed to all property owners and residents within
500 feet of Plaza North, Plaza South, East Washington Place, and Deer-Creek Village, published
in an one-eighth page notice in the Argus-Courier on May 31,2012; and,
WHEREAS, on June 12, 2012, the Planning Commission held a duly-noticed public
hearing in accordance with the City of Petaluma Iniplementing Zoning Ordinance, Section
24.010, and unanimously recommended that the City Council not adopt said text amendments
and modifications, and
WHEREAS, a public notice of the July2, 2012,public.hearing before the City Council •
was mailed to all property owners and residents within 500 feet of Plaza North, Plaza South, East
Washington Place, and Deer Creek Village, published in an one-eighth page notice in the Argus-
Courier on June 21, 2012; and,
WHEREAS, the City Council has considered the recommendation of denial from the
Planning Commission and pursuant to Section 25.080 of the City of Petaluma Implementing
Zoning Ordinance (IZO) the City'Council find the text amendments to be in conformity with the •
General Plan; and
WHEREAS, on July 2, 2012 the Petaluma City Council held a duly-noticed public
hearing to consider the amendments, and
WHEREAS, this project has been reviewed in compliance with CEQA guidelines and
has been determined to be categorically exempt pursuant to Section 15305 (Minor Alterations in
Land Use Limitations) in that the project involves minor modifications to the IZO that do not
result in significant changes in allowable land use or density;, and/or Section 15311 (Accessory
Structures) in that the project involves modifications to the IZO allowing certain types of on-
premises signs for existing commercial structures; and,
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THE CITY COUNCIL,OF THE CITY OF PETALUMA HEREBY FINDS:
1. The provisions amending the IZO, Chapter 20, Sections 20.020, 20.140, and 20.150
defining master sign programs and regulating freeway oriented signs are in general
conformity with the Petaluma General Plan 2025 because the amendments will contribute
to the City of Petaluma's ecohoinic base, yielding net fiscal benefits and strengthening
the vitality and diversity of the community and would allow retail shopping centers to
capitalize on attracting vehicles from Highway 101 and contribute to the success of
businesses and City economic goals.
2 The text amendments, through the review of master sign programs, are consistent with
the purpose of Chapter 20+to protect public health, safety, and general welfare of the City
by ensuring that the number, type, size, and design of all signs in Petaluma will not
detract from the attractiveness and orderliness of the City's appearance and to protect the
general welfare of the merchants and property owners in Petaluma by avoiding wasteful
and costly competition among sign users which can result from the uncontrolled use of
signs.
3. The amendments will allow freeway oriented signs`for shopping centers with freeway
frontage through the review of,a Master Sign Program and will.,provide•for flexibility in
design in order to achieve a cohesive master sign program unique to the project site and
in keeping with the intent of the Sign Ordinance and the Silo Plan & Architectural —
Review standards to ensure that approved signs wilhnot detract from the orderliness and
attractiveness of the'City's appearance..
4. The amendments will allow building elevations for freeway oriented signs for retail
shopping centers with freeway frontage be consistent with Site Plan & Architectural
); 2
Review (SPAR standards`as outlined in IZO Section' 4.010.0.1 (a)-(e) and also provide
that building and/or site improvements may be required to meet.the SPAR criteria and
ensure that existing buildings with blank facades facing the freeway provide visual
improvements to the.buildingarchitecture.
5. The public necessity; convenience, and.welfareclearly permit the amendments.
6. This project has been reviewed in compliance with CEQA guidelines and has been
determined to be categorically exempt-pursuant to Section 15305 (Minor Alterations in
Land Use Limitations) in that the project involves minor modifications to the IZO that do
not result in significant, changes in,allowable land use or density; and/or Section 15311
(Accessory Structures) in that the project involves modifications to the IZO allowing
certain types of on-premises signs for existing commercial structures.
NOW, THEREFORE, BUT ORDAINED BY'THE COUNCIL OF THE CITY OF
PETALUMA THAT THE CITY OF`PETALUMAIMPLEMENTING ZONING
ORDINANCE IS AMENDED-AS FOLLOWS:
Section 1. Chapter 20, Signs and 'Sign 'Structures is hereby amended to add Section
20-,020(M) "Master Sign'Program"'to read as follows:
20.020 — Definitions.
M. Master Sign Program. A master sign program is a comprehensive sign program stipulating
,design, criteria and location for approval of all signs" in a multi-tenant shopping center, retail
:center, commercial or industrial complex or',other use. When a unique, cohesive approach to
!project signage is warranted, some-flexibility in design requirements may be approved by the
:Planning Commission if it is found that,'the master sign program is in keeping with the purposes
(stated in Section 20.010 and the master sign program meets the site design and architectural
review requirements in Section 24,010.G.
Section 2. Chapter 20; Signs and Structures, Section"20140, Procedure to permit to
Erect Adjacent to Freeway, is hereby amended to read as follows:
Section 20.140— Procedure for Permit to Erect Adjacentto,'Freeway
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A. No permit shall be issued to erect, construct or relocate any sign, billboard or other
advertising structure, regardless of location, unless the Zoning Administrator shall have
first determined that such sign, billboard or other advertising;:structure is not designed to
have the advertising thereon,maintained primarily to be viewed from the main travelled
roadway of a freeway or the ingress of egress ramps thereto. Freeway oriented wall signs
may be approved as part of a master sign program for a retail shopping center, as defined
in Section 20.020.S, which has freeway frontage, in 'accordance with subsections
20.140.0 and 20.140,D. For purposes of this section, building frontage includes the
primary wall or walls of a building facing a public street or streets, including freeways.
B. Other than as part of master sign programs for retail shopping centers with freeway
frontage considered pursuant to Sections 20.140, every application:for a permit to erect,
construct, or relocate a sign, billboard or other,advertising structure within five hundred
feet of a main 'traveled roadway of a freeway, shall be considered by the Zoning
.Adiinistrator, 'who shall, determine whether the proposed sign, billboard or other
advertising structure is designed to be viewed from a main travelled roadway of a
freeway or the ingress or egress ramps thereto. If the Zoning Administrator determines
that the proposed sign, billboard or other advertising structure is designed to have the
advertising thereon so maintained, the application for a permit shall be denied. If the
Zoning Administrator determines that the sign, billboard or other advertising structure is
not designed to have the advertising thereon.so maintained and that the same does not
violate any other provision of this title, the permit shall be granted. Procedures for the
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notice, hearing and appeal of the decision of the,Zoning Administrator hereunder shall be
the sarrie as are set out in Section 24:070.
C. Freeway oriented signs may only be approved as part of a master sign program for a retail
shopping center with freeway frontage, and only if the Planning Commission finds that
the master sign program meets the Site Plan and Architectural Review standards
contained in subsection 24.010.G, and makes the additional specific findings contained in
subsection 20.140.D. Freeway oriented signs shall be limited to wall mounted signs as
defined in subsection 20.020.X. Building elevations on which freeway oriented signs are
proposed shall be consistent with the Site Plan and Architectural Review standards
contained in subsection 24.010.6.1. Building and/or site improvements may be required
by the Planning Commission to ensure conformance with the Site Plan and Architectural
Review standards and required findings. For purposes of this section, building frontage
includes the primary wall or walls of atbuildingfacing a public'street or streets, including
freeways.
D. In addition to finding that the master sign program meets the standards in subsection
24.010.6:1, the Planning Commission Shall make the following findings prior to approval
of freeway onented.wall-signs for retail shopping centers with freeway frontage:
I. The proposed wall mounted signs are of the minimum size and height necessary to
enable motorists 'to readily.identify the facility or site 'from a sufficient distance to
safely and conveniently access the facility or site.
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2. The design, height, location, and size of•the signs are visually complementary and
compatible with the scale'and architectural style of the primary structures on the site.
3. The proposed signs 'are of a color; height, letter type; location, material, shape, size
and style that is appropriate for the.use of the premises, enhances the shopping center,
and is harmonious with the surrounding area/neighborhood.
4. Lighting for the proposed freeway oriented signs,shall be designed to minimize light
and glare on surrounding rights-of-ways and properties. Sign illumination shall not
• blink,.flash, flutter, or change light intensity, brightness, or color.
E. All freeway .oriented signs shall comply with the California Outdoor Advertising Act,
Business,&Professions Code Section 5200 or as subsequently revised.
Section 3. Chapter 20, •Signs and Sign Structures, Section 20.150, Nearest to Freeways
Restricted, is hereby amended to read as follows:
Section 20.150 —,Nearest to'Freeways Restricted
Other than signs approved as part-of.shopping center master sign programs pursuant to Section
20.140, no outdoor advertising !structure, sign, or other advertising structure shall be erected,
constructed, relocated or maintained, regardless of the zone or district in which it is located:
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A. If such, structure, sign or other advertising structure is ;designed to have or has the
advertisnig`thereon inaintained'•primarily to be viewed from a main traveled roadway of a
freeway'or;the'ingressor-egress::ramps thereto;oor
B. If such stricture, sign or other advertising structure,because'of its location, size, nature
or type, constitutes or tends to constitute a hazard to the safe and efficient operation of
vehicles upon a freeway, or creates a condition which endangers the safety or persons or
property thereon. •
Section 4. Except as^amended'herein;ithe'City of Petaluma Implementing Zoning
Ordinance remains in full fOrce and effect.
Section 5. If any section, subsection,'sentence, clause, phrase or word of this ordinance
is for any reason held to be unconstitutional, unlawful :or otherwise invalid by a court of
competent jurisdiction or preempted by state legislation, such decision or legislation shall not
affect the validity of the remaining portions of this ordinance. The City Council of the City of
Petaluma hereby declares that it would have'passed and adopted this oridinace and each and all
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provisions thereof irrespective'of the fact that any one or More of said provisions be declared
'unconstitutional, unlawful.or otherwise invalid.
Section 6. This ordinance shall become effective thirty (30) days after the date of its
adoption by the Petaluma City Council.
Section 7. The CrtyClerle is hereby directed to publish or post this ordinance or a
synopsis for the period and°in the manner provided,by the City Charter and any other applicable
law.
INTRODUCED and order,,posted/published this 2nd day;ofJuly 2012.
ADOPTED this day of 2012 by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
David.
avid.Glass, Mayor
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ATTEST: APPROVED AS TO FORM:
Claire Cooper, City Clerk EricDanly, City Attorney
1919115.1
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Atkaio 2
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RESOLUTION,OF THE CITY OF!PETALUMA PLANNING COMMISSION RECOMMENDING THAT
THE CITY COUNCIL NOT AMENDiTHE'TEXT OF CHAPTER120,.SECTIONS 20.140 AND 20.150,
OF THE CITY OF'PETALUMA IMPLEMENTING°ZONING ORDINANCE
REGULATING`FREEWAY ORIENTED SIGNAGE
WHEREAS, Section 25;010 of the City of Petaluma Implementing Zoning Ordinance
provides in pertinent part that no amendment shall be made to the Implementing Zoning
Ordinance unless the Planning Commission and City Council find the amendment to be in
conformity with the General Plan; and,
WHEREAS, on May 7, 20,12,the Petaluma City Council directed staff to modify Chapter
20 (Sign and Sign Structures),;Sections 20.140 and 20.150; of the Implementing Zoning Ordinance
to allow for freeway oriented signs for shopping centers with, freeway frontage as part of a
master sign program; and,
WHEREAS, on May 31,.2012 a public notice of the June 12,:2012 public hearing before
the Planning Commission Was'mailed to all property owners and residents within 500 feet of Plaza
North, Plaza South, East Washington Place, and Deer Creek Village; and a notice of the June 12,.
2012 public hearing before the Planning Cammission was published in an one-eighth page
notice in the Argus-Courier on May 31, 2012; and,
WHEREAS, on June 12, 2012, the Planning Commission held a duly-noticed public
hearing in accordance with the City of Petaluma Implementing Zoning Ordinance, Section
24.010; and,
NOW, THEREFORE BE IT RESOLVED that the Planning Commission hereby recommends
that the City Council not amend the text of Chapter 20, Section 20.020, Section 20.140 and
20.150 of the City's Implementing Zoning Ordinance, to permit freeway oriented signs.
ADOPTED this 12th day of June, 2012, by the following vote:
Commissioner Aye ! No. Absent Abstain
Abercrombie X
Elias X
H erries X
Chair Johansen X
Kearney X
Vice Chair'Pierre X
Wolpert X
1897423.1 IZO Chapter 20 Sign Ordinance Te*t Amendments 12-ZOA-0291 2011
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Jenny Pierre, Vice:Chair
ATTEST: APPROVED AS TO FORM:
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Heather Hines, Commission Secretary Leslie Thomsen, Assistant:City Attorney
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1897423.11ZO Chapter 20 Sian Ordinance Text Amendments,.12-ZOA-0291 2011
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CITY OF PETALUM..
STAFF REPORT
Community Development Department,Planning Division, 11 English Street;Petaluma, CA 94952
(707) 778-4301 Fax(707) 778-4498 E-mail:peta lumaplanning(a4petaluma.ea.us
DATE: June 12;,2012 AGENDA ITEM NO. 8
TO: Planning•Commission •
PREPARED BY: Irene T.'Borba, Senior Planner
REVIEWED BY: Geoff.I..Bradley, AICP,Planning Manager.
SUBJECT: Text Amendments to the City of Petaluma Implementing Zoning
Ordinance—Chapter 20,Section 20.140 and 20.150
- re5 rte - xwYxui.+..masenxtad+. wvnxr • .i3: ,gai 9.41
AV, a � RECOIVIMEINDptTION ^ ,,; s� }
Staff recommends that the Planning Commission adopt a-Resolution.recommending to the City
Council approval of text amendments to Implementing Zoning Ordinance (IZO) Sections 20.140
and 20.150 to allow•freeway facing wall signs for retail shopping-centers with freeway frontage
and to add a definition of master:sign programs to IZO Section 20:020. (Attachment 1).
%`°u '°' PROJECT#DESCRIPT ON%BAKGROkIlT1D
The proposed text amendments to the IZO are in response to the City Council's direction to bring
forward modifications to Chapter. 20 - Signs and Sign Structures, Sections 20.140 and 20.150
pertaining to the current prohibition of freeway oriented signs. At the May 7th, 2012 City
Council meeting as part of the public hearing on Regency's appeal of the sign program for East
Washington Place the Council directed staff to return with modifications to the IZO to allow
retail shopping centers with freeway frontage an exception to the current prohibition of freeway
oriented signs as part of a master'sign program. The City Councilnoted that wall signs on the
rear of;buildings would allow retail shopping centers to capitalize on attracting vehicles from
Highway 101 and contribute to the success of businesses and City economic goals. The City
Council directed that the:zoning text amendments be cost recovery paid for by the property
owners of the four affected retail shopping centers (East,Washington Place, Plaza North, Plaza
South and Deer Creek Village). The Council further directed that the revised ordinance include
the authority to require architectural upgrades to the freeway facing facades of existing retail
shopping centers as part of any new freeway-facing sign.approvalsTand that freestanding freeway
Oriented signs remain prohibited. The,City Council determined,that sufficient measures will
exist in master sign program design review to;ensure;that that freeway facing wall signs will be
appropriate.in appearance and?:appropriately lighted.
1897423.1 IZO Chapter 20 Sign Ordinance Tezt Amendments 12-ZOA-0291 2011 -
b().
•
•
'Pomi "3?; 39' swrrei =„ Sra T AF FUF ANAo- L Y Sar,ISm S a-i?
Draft modifications' to IZO Chapter 20, Sections 20.140 and 20.150 as recommended by staff
provide an exception for retail shopping centers with freeway frontage to permit freeway
oriented wall signs as part of ,a master sign program, at the discretion of the Planning
Commission. As proposed„the;modifications would currently affect two existing retail shopping
centers (Plaza North and Plaza South), one approved shopping center (East Washington Place),
and one proposed shopping center (Deer Creel Village), but would apply across the board to
future applications.
Shopping centers are defined in 1ZO Section 20.020.S as"Any combination of five (5) or more
separately owned and operated retail businesses'?fon a single or commonly owned or leased parcel
of land, or a commercial use of commercial complex occupying a site of at least two (2) acres.
An existing building situated on a single parcel of land which is converted into separate retail
businesses is not for the purpose„of this section defined as a shopping center."
Staff recommends that freeway oriented signs for retail hopping .centers be limited to wall
mounted signs, as defined in IZO section 20.020.X). The City Council directed that the Planning
Commission be given the,authority, in master 'sign program design review to require existing
shopping centers with relatively blank building walls 'facing the freeway to provide visual
improvements to the `building,"architecture in connection with proposed freeway facing wall
signs.
In order to address this issue,;staff recommends that building elevations for freeway oriented
signs for retail shopping centers. with =freeway frontage be consistent; with Site Plan &
Architectural Review(SPAR) standards as outlined in 120 Section 24.010.G.1 (a)-(e) and that
building and/or site improvements maybe required to meet the SPAR criteria. In addition to the
general SPAR standards in :24.010.G.1, Staff suggests that the additional specific findings
contained in the draft amendment be required as part Of Master sign program approvals which
include freeway oriented wall signs.
Staff recommends that the Planning Commission find that the proposed text amendments are
consistent with the purpose of Chapter 20 which is to protect public:health, safety, and general
welfareiof.•the City by ensuring•that'the number, type, size, and design of all signs in Petaluma
will not detract from theattractiveness 'and orderliness of the City's appearance; and to protect
the general welfare'of the merchants and property owners in Petaluma by avoiding wasteful and
costly competition among sign users which can result from the,-uncontrolled use of signs. The
proposed text amendments would allow freeway oriented wall signs for retail shopping centers
with freeway frontage through-the review of a masterlsign'program. The master sign program
concept has previously been used in practice by the,City to provide flexibility in design in order
• to achieve a cohesive Master sign program unique to the project site and,in keeping with the
intent of theSign Ordinance and the SPAR standards.
A definition of master'sign,program is proposed for addition to Section 20.020 as subsection L1
1897423.11Z0 Chapter 20 Sign'Ordinance Text Amendments12'-ZOA-0291 2011
The suggested modifications to Chapter 20,. Sections 20.140 and.20.150 are as follows (in bold.
italics).
Section 20.020
LI. Master Sign, Program. A master sign program is a comprehensive sign program
stipulating design, criteria and location for approval of all signs in a multi-tenant
shopping center, retail center, commereial or industrial complex or other use. When a
unique, cohesive approach to project signage is warranted,;some flexibility in design
requirements may be approved by the Planning Commission if it is found that, the
master sign program is'in,keeping with the purposes stated in Section 20.010 and the
master sign program meets the site design and architectural'review requirements in
Section 24.010.G.
Section 20.140—Procedure'.for Permit to Erect Adjacent to Freeway
A. No permit shall be issued to erect; construct or relocate any sign, billboard or other
advertising:structure,regardless of location, unless the Zoning Administrator shall have
first determined that such sign, billboard or other advertising:structure is not designed to
have the advertising thereon maintained primarily to be viewed from the main travelled
roadway of a freeway or the ingress or egress ramps thereto. Freeway facing wall signs
may be approved as part of a master.sign program for a retail shopping center; as
defined in Section 20._020.5, which has freeway frontage, in accordance with
subsections 20.140.0 and.20.140.D. For purposes of this section, building frontage
includes the primary wall or walls of a building facing, a public street or streets,
including freeways.
B. Other than as part of shopping center master sign.programs'considered pursuant to
Sections 20.140, every application for a permit to erect, construct, or relocate a sign,
billboard or other advertising structure within five hundred feet of a :main traveled
roadway of a freeway; shall be considered by the Zoning Administrator, who shall
determine whether the proposed sign, billboard or other advertising structure is designed
to be viewed from amain travelled roadway of a freeway or`the.ingress or egress ramps
thereto. If the Zoning Administrator determines that the proposed sign, billboard or other
advertising structure is designed to have the advertising thereon so maintained, the
application for a permit shall be denied: if the Zoning.Administrator determines that the
sign, billboard or other advertising structure its not designed to have the advertising
thereon so.rnaintained and that.the'same does not violate any other provision of this title,
the permit shall bei granted.. Procedures for the;notice, hearing{and appeal of the decision
of the Zoning Administrator.hereunder' 'Shall be the same as are set'out;in Section 24.070.
•
C Freeway oriented,signs may only be approved as part.of a master sign program for a
retail shopping center with freeway frontage, and only if the Planning Commission
finds that the master sign program meets the site plan and architectural review
standards contained insu_bsection 24.010.G, and-makes the additional specific findings
contained in. subsection 20.140.D. Freeway' oriented signs shall be limited to wall
1897423.1 IZO Chapter 20 Sign Ordinance Text Amendments 12-Z0A-0291 2011
•
mounted signs as defined in subsection 20.020.X. Building elevations on which f`
freeway oriented ,signs are proposed shall. be consistent with the Site Plan &
Architectural Review standards contained in subsection 24.010.G.1. Building and/or
site improvements may be required by the Planning Commission to ensure
conformance with the Site Plan & Architecturaal Review standards and required
findings. For purposes of this section, building frontage includes the primary wall or
walls of a building facing a public street or streets,including freeways.
D. In addition to fz_nding'that:the master sign programbmeets the standards in subsection
24.010.G.1, the Planning Commission shall snake the following findings prior to
approval of freeway oriented wall signs for retail.'shopping centers with freeway
frontage:
I. The proposed wall mounted signs are of the minimum size and height necessary to
enable motorists to readily identify the facility or site from a sufficient distance to
safely and conveniently access the,facility+or site.
2. The design, height,location, and`size of the signs are visually complementary and
compatible with the scale and architectural style of the primary structures on the
site.
3. The proposed signs are;of a color,rheight, letter,.type, location, material, shape, size
and style that is appropriate for the use of the premises, enhances the shopping
center, and is harmonious with the surrounding area/neighborhood.
4. Lighting for the proposed freeway oriented signs shall be designed to minimize
light and glare on surrounding rights-of-ways; and properties. Sign illumination
shall not blink,flash,flutter, or change light'intensity,•brightness, or color.
Section 20.150—Nearest to Freeways Restricted
Other than signs approved its part of shopping center master sign programs pursuant to
Section 20.140, no outdoor'advertising structure, sign, or other advertising structure shall be
erected, constructed, relocated or maintained, regardless of the zone or district in which it is
l'ocated'.
A. If such structure, sign or other advertising structure is designed to have or has the
advertising thereon maintained primarily to be viewed from,a main traveled roadway of a
freeway or the ingress or egress ramps thereto; or
B. If such structure, sign or other advertising structure, because of its location, size, nature
or type, constitutes or tends to constitute a hazard to the safe and efficient operation of
vehicles upon.a freeway,.or creates a condition which endangers the safety or persons or
property thereon.
1897423.1 IZO Chapter 20:Sign Ordinance Text Amendments 12-ZOA-0291 2011 A
•
(' l.V.1. N xREC01VIMENDAT r 0,ION , e:4A � IzTiCRA
' Staff recommends that the' Planning Commission adopt the proposed draft Resolution
recommending to the City Council ,approval of text amendments to the Implementing Zoning
Ordinance, Sections 20,020, 20..140 and 20.150 as proposed, to define "Master Sign Program'
and allow freeway facing wall signs for retail shopping centers with freeway frontage as part of a
master sign program (Attachment 1)1
N="*'v' a ass Xa ^a*o-, •.+ roaxgm - m .v .�mu n.
This•project has been reviewed in compliance with CEQA.guidelines and has been determined to
be categorically exempt pursuant to Section.15305 (Minor Alterations4n Land Use Limitations) in
that the project involves minor modifications to the IZO that:do=not iesult'in significant changes in
• allowable, land use or density; and/or Section 15311 (Accessory Structures) in that the project
MA/Dives modifications to the 1ZO allowing certain types of 'on=premises signs for existing
conimercial structures.
ATTACHMENTS
Attachment 1: Draft Resolution
Attachment 2: Site Plan &Architectural Review findings Section 24.010 (1)(a-e).
( Attachment 3: Resolution NO. 2012=060 N.C.S.
•
1'897423.1 IZO Chapter'20 Sign.Ordinance Text Amendments 12`ZOA-0291 2011
ATTACHMENT A
RESOLUTION OF TILE CITY OF PETALUMA PLANNING COMMISSION
RECOMMENDING THE;CITY COUNCIL AMEND THE TEXT OF CHAPTER 20,
SECTIONS 20.140,AND.20.150, OF THE CITY OF PETALUMA IMPLEMENTING
ZONING ORDINANCE REGULATING FREEWAY ORIENTED SIGNAGE.
WHEREAS, Section 25.010 of the City of Petaluma Implementing Zoning Ordinance provides
in pertinent part.that no amendment shall be made to the Implementing Zoning Ordinance unless
the Planning Commission and City Council find the amendment to be in conformity with the
General Plan; and,
WHEREAS, on May 7, 2012:the.Petaluma City Council directed staff to modify Chapter 20
(Sign and Sign Structures), Sections 20:140 and 20.150, of the Implementing Zoning Ordinance
to allow for freeway oriented signs for •shopping centers with freeway frontage as part of a
master sign program; and,
•
WHEREAS, on May 31, 2012 a public notice of the June 12, 2012,public_hearing before the
Planning Commission was mailed to all property owners,and residents within 500 feet of Plaza
North, Plaza South, East Washington Place, and Deer Creek Village, and a notice of the June 12,
2012 public hearing before the Planning Commission was published in an one-eighth page notice
ih the Argus-Courier on May 31, 2012;and,
WHEREAS, on June 12, 2012, the,Planning Commission held a duly-noticed public hearing in
accordance with the City of Petaluma Implementing Zoning Ordinanee,,Section 24.010.
NOW, THEREFORE RE IT RESOLVED that the Planning Commission hereby finds that the
proposed amendments contained in this Resolution to the City's Implementing Zoning
• Ordinance; Chapter 20,• Section 20:020, Section 20.140 and 20:150, are in general conformity
with the Petaluma General Plan 2025 and further find that:
• The proposed textamendments are consistent with the purposer'of Chapter 20 which is to
protect public health, safety;:and general welfare of the City by ensuring„thatthe number,
type, size, and design of all signs in Petaluma will not detract from the attractiveness and
orderliness of the City's appearance,and to protect the general welfare of the merchants
and property owners in Petaluma by avoiding wasteful and costly competition among
sign users whieh can'result'from the uncontrolled use of signs; and,
• The-proposed text amendments•would allow freeway oriented signs for shopping centers
with freeway frontage through the review of a Master Sign Program and would provide
for flexibility in design in order to achieve a cohesive master:signprogram unique to the
project site and in keeping with the intent of the Sign Ordinance and the Site Plan &
Architectural Review standards.
1897423.11Z0 Chapter 20 Sign Ordinance Tezt Amendments 12-Z0'A-0291 2011
• .
•
l l BE IT FURTHER RESOLVED that the;follbwing proposed amendments to the Implementing
Zoning.Ordinance, Chapter 20_ Sections 20.020, 20.140'and 20.150 (in bold.italics), are hereby
recommended to the Petaluma City Council for consideration and adoption in accordance with
Section 25.060 of the Implementing Zoning Ordinance.
Section 20.020
L1 Master Sign Program A master sign program is a comprehensive sign program
stipulating design, criteria and location for ,approval of all signs in a multi-tenant
shopping center, retail center, commercial or industrial complex or other use When a
unique, cohesive approach ,to'project signage is warranted, some flexibility in design
requirements may be approved by the Planning Commission if it is found that, the
master sign program is 'in keeping with the purposes stated',in Section 20.010 and the
master sign program meets the site design and architectural review requirements in
Section 24.01O.G.
Section 20.140–Procedure for Permit to Erect?Adjacent to Freeway
A. No permit shall be issued to erect, construct or relocate any sign, billboard or other
advertising structure;,regardless of location, unless the Zoning Administrator shall have
fi first determined that such sign, billboard or other advertising structure is not designed to
1— have the advertising thereon maintained primarily to be viewed'from the main travelled
roadway of a freeway or the ingress oriegress ramps`thereto. Freeway facing wall signs
may be approved as part of a master sign program:for-a retail shopping center, as
defined in 'Section 20.020.S, which has freeway frontage, in accordance with
subsections 20.140.0 and 20.140.D. For purposes of this section, building frontage
includes the primary wall or walls of a building facing a public street or streets,
including freeways..
B. Other than as part of•shopping center master sign programs considered pursuant to
Sections 20.140, every application for a permit'to erect, construct, or relocate a sign,
billboard or other advertising structure within five hundred feet of a main traveled
roadway of a freeway, shall be considered by the Zoning ,Administrator, who shall
determine whether the proposed sign, billboard or other advertising structure is designed
to be viewedfrom a main'travelled roadway of a freeway-or the ingress or egress ramps
thereto. If the Zoning Administrator determines.that the proposed sign, billboard or other
• advertising structure.Sis designed to have the advertising thereon so maintained, the
application for a;permit shall be,denied. If the.Zoning Administrator determines that the
sign, :billboard or other advertising structure is not designed to have the advertising
thereon so maintained and that the same does not violate any other provision of this title,
the permit shall be granted. Procedures for the notice, hearing and appeal of the decision
of the-Zoning Administrator hereunder;shall be the same as'are set out in Section 24.070.
1897423.1 IZO Chapter=20 Sign Ordinance Text Amendments 12-Z0A-0291 2011
C. Freeway oriented'signs may only be approved'as'part of a master sign program for a
retail shopping center with freeway frontage, and only if the Planning Commission
finds that the master sign program meets the site plan and architectural review
standards contained,in subsection 24.010.G, and makes the additional specific findings
contained in subsection 20.140.D. Freeway oriented signs shall be limited to wall
mounted signs as defined in subsection 20.020.X. Building elevations on which
freeway oriented signs are proposed shall be consistent with the Site Plan &
Architectural Review standards contained in subsection 24.010.a1. Building and/or
site improvements may be required by the Planning Commission to ensure
conformance with the Site Plan & Architectural Review standards and required
findings. For purposes of this section,,building frontage includes the primary wall or
walls of a building facing a public street or streets, including freeways.
D. In addition to finding that the master sign program meets'the standards in subsection
24.010.G1, the Planning Commission shall make the following findings prior to
approval of freeway oriented wall signs for retail shopping centers with freeway
frontage:
1. The proposed wall Mounted,signs are of the minimum size and height necessary to
enable motorists to readily identifyithe facility or site from a sufficient distance to
safely and conveniently access the facility or site.
2: The design, height; location, and size of the signs are visually complementary and —
compatible with-the scale and architectural style of the primary structures on the
site.
3. The proposed signs are of a color, height, letter type, location, material, shape, size
and style that is 'appropriate for the use of the premises, enhances the shopping
center, and is harmonious with•the surrounding area/neighborhood.
4. . Lighting for the proposed freeway oriented' signs shall be designed to minimize
light and glare on surrounding rights-of-ways and properties. Sign illumination
shall not blink,flash,flutter, or change light intensity,brightness, or color.
Section 20.150–Nearest to Freeways Restricted
Other than signs approved as part of shopping .center master sign programs pursuant to
Section 20:140, no outdoor advertising structure, sigh, or other advertising structure shall be
erected, constructed; relocated or maintained, regardless of the zone or district in which it is
located:
A. If such structure, sign or other advertising structure is .designed to have or has the
advertising thereon maintained primarily to be viewed from a main traveled roadway of a •
freeway or the ingress or egress ramps thereto; or
•
1897423.1 IZ0 Chapter 2'0 Sign Ordinance Text Amendments 12-Z0A-0291 2011
h6
rThB. If such structure, sign or:other advertising structure, because of its location, size, nature
or type, constitutes or tends to constitute a hazard to the safe and efficient operation of
vehicles upon,a freeway, or createssa condition which endangers the safety or persons or
property thereon.
1897423.1 IZO Chapter 20 Sign Ordinance Tezt Amendments 12-ZOA-0291 2011
•
SPSG� � � 1 ; ,* .��
�a �""Y �' ..,,a °:; T rf e Ems:
w , "� .k` fix.n rz N.e. �'.- >
c" . , rte .," -
3 `' a.a ' " --"g 6 intent of this Section that any controls be exercised to achieve-a satisfactory:quality;of design in
It
''T-m. i ea di dual budding and its site,:appropriateness of the building to its intended use and the harmony of
z F'' .ti development wnh.itssurroundings. Satisfactory design quality and harmony will involve among other
� � �N
ie._ f a.- ` *{ F` things ,
b �a, te-Se 14.7 a '.The appropriate use of quality materials and harmony and proportion ofthe overall design.
, ����� �� b. The architectural style which should'be appropriate for the project in question; and.compa[ible
a with the overall character of the:neighborhood.
a
e ":1" c. The siting fthe structure on the property, ascompared'to the siting of other structures in the
immediate neighborhood.
d. The:size., location, design, color, number, lighting, and materials of all signs and outdoor
1 advertising•structures.
e. The bulk,height, and color of the proposed"structure as compared.to the bulk, height, and color
of otherstructures inthe immediate neighborhood.
2. Landscaping to;approved City standards shall be required on the site and:shall,be in keeping with the
character or design of the:site. Existing trees shall be preserved wherever'possible, and shall not be
' removed unless approved by the Committee.
. . 3. Ingress, egress, internal circulation for bicycles'and automobiles, off-street automobiles and bicycle
parking'facilities and pedestrian ways shall be so designedi'as to promote:safety and convenience, and
shall conform to approved City standards. Any plans pertaining to pedestrian,:bicycle, or automobile
circulation shall be routed to'the PBAC for review and approval or recommendation.
4. It is:recognized that good design character may require participation by a recognized professional
designer,such as an architect, landscape arcnitecLOr other practicing urban designer,and the reviewing
' body shall have the authority. to require that an applicant hire such a professional, when deemed
necessary to;achieve good design character.
H. Appeal.As prescribed in Section29.070.
I. Expiration.of Permits. If an appropriate development permit hasinot been issued for a project or, if no permit is
necessary,if the approved use'is not commenced withintwelve(12)months of site plan and architectural approval,
--- ._ the site plan and architectural approval shall become void, unless a six month extension is requested and
approved:by the Directerat least thirty(30)days prior to the twelve(12);month expiration date. .
24.020:-.Zoning Administrator
A. Creationof Zoning Administrator. Inorder to achieve,improved,coordination'in;the administration of the Zoning
Ordinance; to:increase the efficiency of the zoning enforcement proceedings,to•reduce the time consumed in
processing applications for the. various Permits and review prescribed herein and to relieve the Planning
Commission ofs'certain routine functions in order that it may,-give its:attention-to its primary responsibility of
' comprehensive planning; there is hereby:created in the Community Development Department, a Zoning
Administrator: The Zoning Administrator shall be the Director or•he/she may delegatesome person within his/her
department to actin his/her stead: TheZoning Administrator shall have the powers and duties set forth below:
1. Accomplish all administrative actions required by the ordinance including the giving of notice, preparing
reports;reviewing'Site Plan and Architectural:approval applications;conditional use permit applications,
p
and'.Planned Comniunity and Planned Unit Development Plan submittals, receiving and processing �tl
' appealsand receiving and accounting for tees.
Ordinance No. 2300 N.C.S. ti
•
Chapter 24 Administrative.Proceduree.,
24.010- Site'Planfand.Architectural Review
A. Purpose.The purpdse;of site plan;arid architecturaiapproval is to secure`cornpliance.with the Zoning Ordinance
and'.to promote the orderly'and harmonious development of;the City•of Petaluma. No city permit or license shall be
•
issued for any of the following uses until;site plan and architectural,approval has been obtained:
• public:buildings and,grounds;
•
• public and private schools,colleges, libraries,art galleries and museums;
• public and private hospitals and other institutions;
• churches and other religious buildings and grounds;
• clubs,lodges, mortuafies,meeting halls and:other,plaeesof public assembly;
• motels`and'hotels;
• office buildings;
• all commercial andlindustrial uses;
• mobileihome parks; •
• parking lots;;
• public utilities structures and installations,except poles and.towers carrying-overhead lines;
• more than one dwelling unit per lot except for accessory dwellings;
• subdivisions with,five or more single household dwellings.
B. Administrative Site Plan and, Architectural Review. The ,Director may'grant administrative site plan and
architectural approval for nonproduction residential units' in approved subdivisions of five or more lots, all
residential developments of less'than'fiJe units,and.all minor"additionsfor'modifieationsto industrial,commercial or
office buildings,,or may refer said development proposals to the Committee: For purposes of this section, the term
'nonproducdon residential'units".shall<mean houses not substantially-similar to other houses within view of one
another as determined by the Director, or houses within a subdivision where the same floorplan or exterior design
is used less than three times:
C. Applicat ion. Application:shall!be made'to the Community Development Department on a form prescribed for this
purpose by the Department:
D. Accompanying'Maps and Drawings,Required. The application shall be accompanied by such maps and
supporting documents„including`a statement of the colors to be used the types of materials proposed to be used
site plans,all elevations"and;other drawings.
E. Investigation'andlReport. 'The Director shall determine from data submitted whether the proposed use will meet
the requirements of,tfiisOrdinance.and shall either (1) adminisVativelrapprove, disapprove, or approve with
modifications the subject`project where appropriate; or (2)when in his/her discretion he/ he:deems'it necessary,
prepare a:report';with recommendations and submit said report to the appropriate reviewing body.
'F. Procedure. •On,matters to be reviewed by the Committee,.or-when'the.Director refers an application to the
Committee with recommendations, the applicant shallbe so notified and a hearing date Shall be established. On
the date''for,said'hearing, theCommittee shall consider the Director's report.and•any additional staff comment and
shall permit'the:applicant'or any other affected person to present'any evidence which the Committee deems to be
relevant to said applicant: The.Site Plan and Architectural Review Committee shall approve, disapprove, or
approve with modifications the subject project.
G. Standards for Review of Applications: The appropriate reviewing body shall.review the exhibits,together with
the reportstoffthe Director, and based on thesetdocuments„evidence submitted and the considerati ons set forth
below, may approve the project as applied for approve the,'project with modifications, or disapprove the project. In
• taking action the reviewing body shall consider tne following:
•
' .. Ordinance No.:2300 N.C.S. hh
Or�
Resolution N,o. 2012-06;0 N.C.S.
of"the City of Petaluma; California
DENYING IN PART AND;GRANT!NG^IN PART THE,APPEAL OF'
MASTER SIGN PROGRAM SITE PLAN AND ARCHITECTURAL
REVIEW APPROVAL..FOR EAST WASHINGTON"PLACE
980;:EAST WASHINGTON?STREET
APNS: 007-251;-001, 007-031=001, 004 AND 007=241-002
FILE NO. 127APL-0173
I WHEREAS, Shawn West of JSJ.Electrical Display; on,behalf,of Regency Petaluma
LLC, applied for approval of a Master,Sign,Program for the previously approved East
Washington Place project, located at 980 East Washington Street; and,
WHEREAS, on March 13, 2012,'after a duly noticed public hearing, the Petaluma
Planning Commission approved Site Plan and Architectural Review (SPAR) for the project's
Master Sign Program with certain modifications to the applicanesproposal; and,
I WHEREAS, on March 20, 2012, the City Clerk received a letter of appeal from the
Planning Commission action from Shawn West of,JSJ Electrical on behalf of Regency Petaluma
LLC; and,
WHEREAS, on May. 7, 201.2, at a duly noticed public hearing, the Petaluma City
council considered all public testimonrand evidence submitted at and before',the hearing; and
WHEREAS,the Master,Sign;Program as conditioned conforms to the SPAR standards
for review of applications, Section 24.010.G of the Implementing'Zoning Ordinance, and,
WHEREAS,-the.Master'Sign Program as conditioned meets the purpose and intent of
Chapter 20 of the Implementing Zoning Ordinance, and,
WHEREAS, by Resolution 2010,021A N C.S., the City Council certified an
Environmental Impact Report,(EIR) for East Washington Place which assessed the
environmental impacts of the,project,,and no further environmental review is required for the
proposed Master Sign Program.
NOW'THEREFORE, BE IT'RESOLVED that the Petaluma,City;Council hereby
grants in part and denies in-part the appeal,of Regency.Petaluma LLC of Planning Commission
Resolution No 20'12-04 (Exhibit A),and.authorizes construction and installation of signs for the
g Shopping Center in compliance with;the approved sign program attached
East Washin ton Place S
as Exhibit to this resolution.
BE IT FURTHER RESOLVED that the City Counciluinds:
I 1: The subject propertyis unique because it has substantial frontages along Kenilworth Drive
(2,600 feet),and along Highway 101, including the on ramp(3,160 feet) but a very limited
frontage on,East Washington Street (165 feet): With 33.74 acres,.38`tenant spaces and an
overall building-square footage of 378,000 square feet, East Washington Place will be the
largestcommercial,center in the city when complete. The project's main access point will be
Johnson Drive, a new public street connectingto East Washington Street west of the project
Resolution No.2012-060 N:C:S. ��
•
•
•
site, which will require adequate,signage'to ensure that visitors to the project are able to
understand the connection between Johnson Drive and the'project and_how to access the
(` project. Based on these factors; the amount of flexibility permitted by the Master Sign
program as'conditioned al lows,tanappropriate•sign,program sufficient to meet commercial.
needs of East Washington Place, meets the intent of thesign ordinance to protect the general'
welfare of the community and of'other property owners-arid merchants in the City, and
satisfies SPAR standards,,which require satisfactory design quality and harmony of the
development with its surroundings.
2. The,Master Sign Program as^conditioned will not constitute a nuisance or be detrimental to
the public welfare of the community,because it will conform to standards specified in the
Uniform Building Code and the,Petaluma Implementing Zoning Ordinance (IZO) and it is
consistent wiih'the City of Petaluma General Plan.
3 The project is consistent with the following goals, policies„and programs of the General Plan
2025:
Policy 2-P-5 Strengthen the visual and aesthetic character of major arterial corridors,
through streetscape improvements including use of planted medians, parking configuration,
signage, and paving materials.
The proposal provides for a program,of unified signage elements along East Washington Street
which will strengthen the visual and aesthetic,character of this.major corridor.
Policy 2-P-6 Create a strong sense of entry into the city at key locations, identified as
Gateways.Each gateway should be considered,individually with`some requiring architectural
and/or'landscape treatments and others more simply protecting/enhancing what already exits
(e.g., cultural landscapes and±ecological diversity)to provide asense of transition or entry into
Petaluma.
• East Washington Street, at the interchange with Highway 101 is onerof the gateways listed in
the 2025 General;Plan. Given that the project is located at this gateway the proposed sign
program should be considered as pail of the gateway-element/surroundings. The East
Washington Street corridor serves;as the prindipal east/west-connector and is one of the
primary gateways into the community connecting the rural landscape with Petaluma's urban
center:
Goal 2-G-4 Washington Corridor; Encourage the evolution of land uses^to create a
corridor,of mixed-use development.
The project site.is evolving from^itsprevious use as a school"to a;hew commercial center. The
development of the Site withfcommercial"uses including retail, restaurant and office uses
contribute to the mix of uses,along East Washington Street: With the evolution:of the site into
a new commercial center, signage:becomes an integral part of the design of the center and
creates a cohesive connection between the center and surrounding:existing uses.
Policy 2-P-23 Facilitate development patterns that provide an urban edge along East
Washington Street; providing visual'continuity and cohesiveness;,and increased safety.
1 '
The sign pr ogram, as conditioned. provides for the connection for the center to the
surrounding and existing uses in the vicinity. The sign program as proposed and conditioned
• Resolution No. 2012:=060 N.0 S. /-
•
provides for pedestrian scaled wayftnding signage to direct people to the downtown corridor.
Together with landscaping and other frontage9mprovements, the,.sign program, as +-`-
conditioned, helps to provide more ofan'edge along the East Washington Street frontage and
Kenilworth Drive through the installation of high quality signs, drawing pedestrians and
vehicles into the center. The'proposed:sign program, will add to the visual character of a
major arterial by providing:a sign,programthat creates diversity and creativity while
maintaining standards that achieve Orconsistency and quality throughout the center.
. Policy 2-P-23E Ensure that development at.the old Kenilworth Jr. High school site and
any future redevelopment of the Fairgrounds property maintains a public,pedestrian, and
active face along East Washington;Street, and provides civic and ceremonial spaces with
links to the Library and.other-uses.
The sign program as.proposed'and'conditionel provider for wayfinding signage to direct
people=to the downtown corridor. The sign program a`.s conditioned provides for the
,
connection of the center to lhe.sur'roundtng uri ea and existing uses in the vicinity. The sign
program provides opportunities to.direct people and vehicles to and through the project site
through the use ofpedestrian scaledsigns which aides imthe creation of a public,pedestrian
and active face along East Washington Streeti
The sign program, as conditioned, will conform to the 2025 General Plan, Chapter 9:
Economic Health &Sustainability. A sign program far-a center of this nature will help to
foster economic vitality, diversity and opportunity for theicenterand.its businesses. The sign
program will provide a coordinated system to icommunicate,inforrhaiion.in a distinctive and
aesthetically pleasing manner.: The visual consistency that]the criteria create will minimize
confusion and confirm an image of quality throughout the center that will attract people and —
businessesto the area and then-help to bring revenue into the local.economy.
4'. The:Master Sign Program as.conditioned is consistent'with Section 24M10 of the IZO
including the following SPAR,standards.from Section 24.010.G.
a. The appropriate use,ofquality materials and harmony and^proportion of the overall
design and the size, location,design, color, number, lighting and materials of all signs
and outdoor advertising structures.
The proposed sign program, as conditioned will incorporate materials including.stucco,
stone veneer and metal accents that are ih harmony and compatible to the surrounding
buildings and to the .style and architecture of the center. The location'of each of the
proposed signs as conditioned'is appropriate to the adjacent buildings on the
neighboring properties and i.s,appropriate,to the buildings for the shopping;center. The
proposed signs, as conditioned, are in keeping with.surrounding buildings with regards
to setbacks, height, and materials. The number of signs has been evaluated to balance in
an appropriate^manner the needs of the project;and its unique characteristics so as not to
•
detract•from the attractiveness and orderliness of the City's appearance and so as to
protect the general welfare of merchants and property owners in the City by avoiding
wasteful and,costly competition among sign users,cwhich can result from the uncontrolled
use of signs.
Resolution No. 2012-060 N.C.S.
5u\
•
b. The architectural styleshould.be appropriate,for the projectinquestion, and compatible
/— with the overall character of the neighborhood.
l The proposed signs, as conditioned;,are appropriate for the site,and compatible+with the
adjacent commercial buildings. The shopping;''center includes landscaping which will
enhance the project site as well as enhance the signage The design of the signs
incorporates the same materials as the'building). including:stucco, rock veneer and metal
decorative elements The sign design is compatible with theproject design and with other
surrounding properties in I hat the neaterials and colors used are understated and
attractive as well as durable and long-lasting.
c. The siting of the.structures•on the property as compared to the siting of other structures in
the immediate neighborhood..
The siting of the proposedssigns are appropriate for the site and for the surrounding
area The signs are located in'such,places as to not interfere=with vision site triangles at
intersections. The sign,p_lacements are consistent with the location of signs on
surrounding properties.
d. The bulk, height, and color of the proposed.structures,as.compared to the bulk, height,
and color of other structures in the immediate neighborhood.
The proposed signage will incorporate niateridls that pre in harmony and compatible to
the surrounding`buildingsr As-condition.r,<the location of eachtof the proposed signs is
appropriate to the;adjacent,buildings on,the neighboring properties in that no nearby
buildings are located directly adjacent to;the.signs. The proposed signs are in keeping
with the architecture of the project and surrounding buildings with regard to bulk,
height, and color in'that the,sizeJipaterials and colon of the signs are similar to what is
found in the immediateneighborhood.
•
Under the power and authority conferred upon this Council by the Charter.of said City,.
REFERENCE: I,hereby certify the foregoing Resolution was introduced and adopted by the App yc to
Council of the ciiy of Petaluma at a Regular meeting on the T"day of May.'2012,
by the following voic:
City Attorney
AYES: , Albeitson;'Harrisi;Healy
NOES: 1 Barrett,Vice Mayor;Renee
•
ABSENT: Mayor.Glass,Kearney.
ABSTAIN: None '
. ATTEST: `_ "y—�/ .
Dry Clerk Vice Mayo
. • Resolution No. 2012-060 N.e
Exhibit A
r-
waraimuittiracSiincntavormegcainunupga
SPAR CONDITIONS OF APPROVAL,FOR THE
MASTER SIGN-PROGRAM
EAST WASHINGTON PLACE CENTER
980•EAST WASHINGTON'.STREET'
APNs: 007-251-001„007-031-001, 004 and 007=241-002
• File No. 11-SPC-07F79
From Planning Division:
1. This Site Plan & Architectural Review authorizes the approval of a Master Sign Program for the
East Washington Place retail/office center as,'shown in the approved sign program as (date
stamped April 12,.2012) modified by these Conditions of Approval.
2. Plans submitted for sign/building permit review shall be in substantial conformance with the
sign program as conditioned,with the following modifications:
a. No business identification signs shall be permitiedlonthe back/rear of the.buildings
(tenant spaces M1, M2, 59. Si0 M3, M4, MS and M6) facing the freeway, unless and until
Sections 20.1.40 and 20.150 of the Implementing Zoning Ordinance are amended to
permit freeway facing and subject to the requirements of any such amendment.
The southernmost,side oftuiding M6 is not considered the ?bock/rear" of that building.
b. The following monument%signs are allowed along East Washington Street:
(l) One 15 foot fall monument sign (SN-12) on the southeast corner of Kenilworth Drive •
and East Washington Street on the Regency Property.
(2) One five foot tall monument sign identifying only the.Petalurno Swim Center located
at the southwest corner of East Washington Kenilworth Drive on the Petaluma
Swim Center property;the design and wording for this sign shall be approved by the
Assistant City Manager,and the sign shall be donated to the City and installed at no
cost.
(3) One five toot tell monument;sign on the southeast corner of Johnson Drive and East
Washington Street, on the property of the.Petaluma Swim Center.This sign shall be
the same design,as the.SN-11 sign proposed by applicant`but reduced.in height to
five feet and approximately 2.5 square feet in area per sign face.
No.additional freestanding signs for the project are allowed on the East Washington
Street frontage;of,the:project.or Swim.Center property:
A ground lease,easement or other instrument determined sufficient by the City Attorney
to permit erection ofany-project and/or tenant identification signs on public property
shall be prepared by the applicant and reviewed and approved by the City prior to
installation Of said signs.
c. The main freestanding (Landmark) sign (5N-1,3) shall be-Thirty (30) feet in height to
conform toatheisign ordinance height requirement and contain sign area of.325 square
feet per sign face. The Landmark sign shall be erected to the north of the central project
Resolution No. 2012-060 N.CIS. •S,,
entrance driveway On Kenilworth Drive The Landmarks gnshall be designed and sited to
be primarily visible from Kenilworth Drive andsnot from Highway 101 or its ingress/egress
ramps.Additional landscaping may be utilized to accomplish this condition. A,revised'
Master.Sign,Program illustrating these changes'shall,be'reviewed.and approved by the
Planning Managerpriortolssuance of the fir`si sgn:permit.
d. The following monument signs (5N-hi) are`dllowed'along Kenilworth Drive, each to be six
(6) feet tall with approximately 1215 square feet irnsigndrea per sign face:
One-dt the project driveway.entrance atithe intersection of Johnson Drive and
Kenilworth.Drive, and`one each on the south side of the central project driveway
entrance on Kenilworth Drive,and one atii the driveway:entranceto the project north of
Building M6 No monument signsr(SN-:11) shall be placed at the:drivewayentrance to the
project north of Building M6, the locatiori of the 30' tall'Landmark sign (S-13).
e. Wayfinding signs shall match the materials, dimensions, style and colors of the City's
existing wayfinding signage. Detailed shop drawings shall be submitted for review and
approval prior to issuance:of the first sign'permit underthis Master Sign Program. The
wayfinding signs shall.be installed prior tojfinal inspection or,Occupancy of the Target
building.
f. The sign program shall be,revised to include only one style of under-canopy sign as part
of the sign program making signs of this type consisientand uniform for the project.
g. All freestanding signs shall utilize-push.thru•letters and,have:non-illuminated sign faces
except for the business name and,logo.
h. No building elevationthat faces the Highway 101 frontage skill be considered an
"exterior store elevation"'or "store frontage" in terms of calculating the number of wall
signs allowed per the Master.Sign Program, unless•and until Sections 20.140 and 20.150 of
the Implementing Zoning Ordinance are amended topermit freeway facing signs, and
subject to the requirements of any such amendment.
3. The applicant shall apply for and obtain a building permit prior 10 installation of signs.
4. All exterior signs shall be equipped with photo-sensors to shut off illumination during the day
P
and auto-dimmed during non-business,.lalenighl, early morning hours.
5. Business owners shall be advised in writing to'not authorize construction of signs prior io
receiving both Property Ownerand City approval. Signs fabricated prior to approval will not
be approved for installation if not consistent with the approved Master Sign Program.
6: The Master r Sign Program shall be modified to incorporate:the`provisions of Condition#2
above. The Master'Sign"Program shall restate within the,Master Sign Program Conditions #2-7
' from SPAR,approval and all sign related conditions of approval from the Vesting Tentative
Map for theproject to,ensure long-term compliance. .The Vesting Tentative Mop conditions
include Conditions#33, 34,:84 and 900 through 105.
7. All work within the publicyight-of-way requires an encroachment permit from the Public
Works Department:
8. The'appl cant shalhdefend,iindemnify and held'harmless the City and its officials, boards,
commissions, agents, officers and employees("Indemnifees") from any claim,action or
proceeding against Indemnitees to attack, set aside.void or annul any of the approvals of
the project The applicant s'duty to defend, indemnity and hold harmless in accordance
with this condition shall apply to any and all claims, actions or proceedings brought
i q
• Resolution No. 2012[060 N:C:S.
•
concerning the project; not.jusi such claims.oetions orproceedings brought within the lime
period provided for in tapplicableeStatetand/or loco) statutesThe Ciiy:shall promptly notify
the applicant of anyasuch claim aciionsor proceetlingconcerning ihe;prolecl-. The City.
r'
shall cooperate fully in the defense Nothing contained in this condition ishah.prohibit,
the City from participating in the-defense of any'claim, action, or proceeding,and if the City
chooses io do so, applicant shall reimburse City for atiorneys' fees°and costs incurred by the
City.
•
Resolution No. 2012-060 N.C.S. 13
Pet& t 'F
Borba, Irene.
From: Katy Schardt[katy @katyschardt,com]
.nt: Monday;June 11, 2012 4:45.PM •
„o: • Borba, Irene
Cc: John',McNellis;'Mike,Powers
Subject: Freeway oriented signage at Plazas'North and-South
Attachments: Proposed language for architectural upgrades required for freeway signage 061112.docx
Irene,
I've reviewed the Zoning Ordinance modifications for freeway-oriented signs and have
discussed same with McNellis Partners. It vr',ould b'e h el p'fulto have some specifics
associated with the archi tectural upgrades for existing shopping centers. To get the
discussion started, I've attached draft conditions that Plazas North and South would
support. Would you please share with the Planning Commission tomorrow night?
l will be unable to attend the hearing tomorrow but am available to answer any questions or
comments you may have.
Thanks! hone,
Katy
Katy Schardt
Compass Commercial
3262 Pertr-yn Road, Suite 200
( . oomis CA 95650 •
(916) 660-9623
katvCo?katvschardt.corn
•
•
.Sit
•
-
Proposed language for architectural upgrades required for:freeway=oriented`signage.
. Plazas North and South shall be deemed to have satisfactorily complied with the architectural upgrades
required for freeway-oriented building signs if:
a) Freeway-oriented'elevotions are enhanced with!a paint scheme,(eg. base building color and
enhancement colors) that has been approved by City of Petaluma planning staff,
b) Trellises,,or.similar dimensional'structwes, are installed in quantity, sizes and locations that
have been approved/by City of Petaluma planning-staff;
c) Building signs are-the "halo"sign type; and
d) Signs are placed in psign area that has been approved'by City ofPetaluma planning staff.
•
Janice Cader-Thompson
732 Carlsbad Court;• Petaluma; CA 94954
707,762-727:janicecader @grnail.corn
June 11, 2012
Petaluma Planning Commission
11 English Street
Petaluma, CA 94952
RE: Agenda Item: Proposed Changes in Text of City of Petaluma Implementing Zoning
Ordinance Freeway Corridor'12-ZOA=0291
Dear Planning Commissioners:
I urge a No vote on the proposed amendments including modifications to Sections
20.140,and 20.150 (freeway oriented signs) of'the`.Sign Ordinance. The Regency
Center and Deer Creek Village were both promoted on the basis of reducing the need
for Petaluma residents to get,on the 101 corridor to purchase products that were not
( available in our community. Conversely, the proposed change,to the City's IZO
represents an entirely`different planning:scenario. Does this mean more local shoppers
will be congesting our local streets and US Highway 101; hence the need for more
freeway facing signage?
According to Caltrans theipurpose of widening highway101 is to move traffic; not to slow
traffic so drivers can read tall signs and signs on the backs of buildings. Has Caltrans
reviewed this ordinance?
We know the entire Petaluma City Council is concerned with the Rohnert Park Casino
and the traffic(it will add to US Highway 101. They are also concerned with Dutra and
it's affect,on the visual gateway=into our community. People:always say; "Petaluma is a
special town". They love our historic downtown, our Riverand`.our open space. I would
much rather'see a:green gateway with`trees and plants rather than tall retail monuments
I nd lit up signs on-the,backs of large walls; Please vote NO to littering our gateway with
More retail signs.
Sincerely,
Janice,Cader-Thompson
11
To: PetalumaPlanning..Commissioners
RE' Changes proposedin freeway frontage;signageregulationsr •
June 12, 2012 —
Dear Commissioners:
It is very important to consider the post-EIR individual and'cumulative impacts of any proposed
changes in sign regulations for freeway fronting;businesses, including Regency- Any changes in
regulations that,increase or significantly change,the visual appearance of the Project, beyond what
was considered and evaluated in'the Regency EIR(as well as for-the Deer and other
frontage malls),re: aesthetics,blight;lighting,view corridors, driving safety and'visual individual
and cumulative-impacts, must:be completely disclosed toithe-public•prior to making any Project-
related changes. Those are:required subjects of the ER. ,
Changes in thecsign regulations.and thislProject.description will change the evaluations and
conclusions of the already approved-Regency DEW and FEW re 'the Project and its individual
and cumulative impacts and mitigations: As such the limits of any changes must fall within the
range of options and impacts evaluated within the approved ER Otherwise,new CEQA-
compliant evaluations of the change in the'Project are required'-under law.
CEQA requires a "stable and,accurate project description" (established case'-law), and this
proposed change in law to accommodate.this Project proponent's requests violates that basic
premise of CEQA,unless-a revised or supplemental ER is provided to the decision makers and
the public, as required by CEQA.
This is-an example of classic,project creep, and,CEQA rejects that as,'segmentation' of a project's
description-and irupacts, and thus maldng'its mitigationsincomplete;inaccurate or both.
The City must return to the publicandPlanning.Commission with a Supplemental or Subsequent
EIR, focused on correcting the Project description and,the visual blight& aesthetic impacts to
match their current requests. In addition,;impacts to distracted drivers (increased accident rates, or
speeding, for instance)with more signs'on.101 should be addressed. Thisis in-concert with the
inevitable induced cumulative impacts of changing the regulations so,that other shopping centers
will very likely change then-signage on 101.
The public'and the Planning Commission cannot make any.decisions absent a full disclosure of
individual and cumulative impacts. Disclosure should also include renderings of the entire
Petaluma 101 corridor viewshed with signage shown at the maximum extent possible under the
proposed regulatory or Project approval changes.
Thisrs not some=innocent;minor,change to the Project or to Petaluma's`built environment.,It is a
substantial,and significant change,which must be reexamined'in,the light of the whole of the
project andiits now inaccurateandinsufficient EIR.
Thank you for consideration of these^comments. I hope that the Planning Commission will chose
to follow CEQA.responsibly,;and not let these regulatory'changes'and their significant impacts to
our community andhenviroiiment be tossed off lightly:
Sincerely,
David Keller
Petaluma RiverCouncil
13271 St
Petaluma, CA 94952
�1
•
•
STATE OF CALIFORNIA—BUSINESS:TRANSPORTATION:AND HOUSING AGENCY EDMUND G.-BROWN:Jr..Governor
DEPARTMENT OF TRANSPORTATION
11 11 GRAND,AVENUE
1 -9 BOX 23660
;LAND,CA.94623-0660 • Flex your power!
PHONE(510),286 5541 Be energy efficient!
FAX(010)'286-5559
711 gg`�F
TIY ECEI V ED
June 8, 2012 JUN J 2 2012 C� SON1011045
COMMUNITY DEVELOPMENT DEPARTMENT SON-101-3.66/7.65
Ms. Irene Borba
City of Petaluma
l l'English Street
Petaluma, CA 94952
Dear Ms. Borba:
Petaluma Implementing Zoning Ordinance—.June 12, 2012 Planning Commission Staff
Report
Thank you for including the California Department of Transportation (Caltrans) in the
environmental review process'for the project referenced above.
Oittdoor Advertising
Caltrans is required by law to enforce the Outdoor Advertising Act and Regulations regarding the
placement of advertising along the:highways. That document is available.on the internet at
http://www.dot.ca.uov/hq/oda/download/ODA Act & Re2ulations:pdf:
Therefore, in response to:the'proposed text amendments to the City of Petaluma's Sign Ordinance
with regard to freeway-orientedwallp signs for shopping-centers, design plans for any proposed
freeway-oriented signage should be provided to Caltrans for review and,:depending on proposed
sign location, approval. Such-plans should depict the layout, roadway setback; orientation, sign
size, and glare intensity if applicable. 'Furthermore, any sign advertising a business not on premise
will require an Outdoor Advertising Display Permit. More information,on outdoor advertising may
be obtained from the;following website:http://www.dot.ca.gov/odal. The corresponding Outdoor
Advertising Program coordinator is Jeff Anderson of Caltrans' Division of Traffic Operations, who
• can be.reached.at (916) 654-6230.
Should you have any questions regarding this letter, please call Connery Cepeda of my staff at
(51.0) 286-5535.
Sincerely, n
NI/7
GAR ARNOLD
District Branch Chief
Local Development - Intergovernmental Review
•
"Caltrans improves mobility across California" •pp�yt
1
( ATTACHMENT 2
MerioneGeier 425 caffeine Street Tel: 475/F3�/ 9
Eleventh Floor Fax: 415/691E/04 J`Ajar
Managem ent 'San Elandsco.CA 94104 wrnv.MenonAGelercon1
April 15,.2013 RECER ! .D
•
APR 16 2013
MAYOR
Mayor and Councilmedibers
City of Petaluma
11 English Street
Petaluma,CA 94952
Re:Request to Revisit Revisions.to-Freeway.Oriented1.Signave
Dear Mayor Glass and.Councilmembersi
On July 2,2012 the Council considered an Ordinance Amending,Chapter 20(Signs and Sign Structures),
Sections 20.020,20.140,and 20150 of the City.of Petaluma Implementing Zoning Ordinance to allow Freeway Facing
Signs for Shopping Centers:Ultimately,the Council did not proceed with that proposal,on a straw vote of four to
three.
I would like to'request thatthe City Council.revisit this proposal,because it would bea"win-win"for the
community.It would allow tenants facing Highway 101 at our center",Deer Creek at Regencyandat Plazas.North and
South to inform the public of their presence.Itwould give the Planning Commission the ability to insist on tasteful(in
terms of size,color and design)signs,in particular backlit signs in neutral colors.It would also give the city leverage it
now lacks to insist on facade:improvements on the older centers that are no longer shielded from view by trees.
I would request that,the''Council agendize this matter at its earliest convenience.
Sincerely,
Greg Geertsen
•llauon4 LI-trectw.
MerloneGeier
Partners
[i6 Cato(n,z Shah Etvend:Floor
Syr r,ar4:Co 941C-.1
llltiva COC924740
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es3t4.x
Direct'. 415 FS'?J GJS"
cc:'John-Brown
Jbrown@cisoetaltima.ca:us
Lleiass(nDci.petalurna.ca.us
MtealJ(nlci'netaluma.ca:ua
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