HomeMy WebLinkAboutStaff Report 5.A 10/21/2013 - Attachments 5 - 9 r
ATTACHMENT 5
RESOLUTION NO. 2013-15
CITY OF PETALUMA PLANNING COMMISSION
RECOMMENDING TO:THE CITY COUNCIL ADOPTION OF A MITIGATED NEGATIVE
DECLARATION AND MITIGATION.MONITORING PROGRAM FOR THE'MARIA DRIVE
APARTMENT COMPLEX LOCATED:AT 35 MARIA DRIVE
APN 007-280-0781&077
FILE NO. 12-GPA-0582
WHEREAS, JDA West'LLC, submitted applications for a General Plan Amendment, Zoning
Map Amendment,and Site Planand Architectural Review for the Maria Drive Apartments
located at 35 Maria Drive (APN"007-280-078 & 077) i"the Project' orthe "proposed Project');
and,
WHEREAS, the project is subject to the Petaluma General Plan 2025, adopted by the City
on May 19, 2008; and,
WHEREAS, in'evaluating certain potential environmental effects of the Project in the Initial
Study, the City relied on the program EIR for the City of Petaluma`General Plan 2025, certified on
April 7, 2008 (General Plan EIR) by the adoption of Resolution.NO.2008-058 N.C.S., which is
incorporated herein by reference; and,
WHEREAS, the General Plan EIR identified potentially significant environmental impacts
and related mitigation measures and the City also adopted aStaternent of Overriding
Considerations for significant impacts that could not be avoided;and,
WHEREAS, the City prepared an Initial Study dated June 27, 2013,for the proposed Project
consistent with CEQA Guidelines sections 15162 and 15163 and determined that a Mitigated
Negative Declaration (NAND) was required in order to analyze the potential for new or additional
significant environmental impacts of the Project beyond those identified in the General Plan EIR;
and, -
WHEREAS, on or before June 27, 2013, the City's Notice of intent to Adopt'a Mitigated
Negative.Declaration based on the Initial Study, providing or a twenty (20) day public comment
period commencing June 27, 2013 andiending July 17, 2013, and a Notice of Public Hearing to
be held on August 13 2013, before the City of Petaluma Planning Commission, was published
Cammission;RasolufianNO.2013-15 Page 1
5 -I
and mailed to all residents and property owners within 500 feet of the Project, as well as all
persons having requested special notice of said proceedings; and,
WHEREAS, on or before July 11, 2013, the City issued a corrected Notice of intent to
Adopt a Mitigated Negative Declaration based on the Initial Study, providing.a corrected public
comment period commencing July 11,2013 and ending July 31,2013, and a Notice of Public
Hearing to be held on August 13 2013, before the City of Petaluma Planning Commission, was
published and mailed to all residents and property owners within 500 feet of the Project, as well
as all persons having requested special notice of said proceedings; and,
WHEREAS, pursuant to the analysis in the Initial Study/MND, the Project does not make a
considerable contribution to the significant and unavoidable cumulative traffic and/or noise
impacts identified in the general Plan 2025 EIR because of its small size; and,
WHEREAS, pursuant to further analysis in the Initial Study/MND; including evaluation using
the Bay Area Air Quality Management District (BAAQMD) CEQA Guidelines and 2010 Clean Air
Plan, the Project does not make.a considerable contribution to a significant cumulative air
quality or greenhouse gas emissions impacts found to be significant and unavoidable in the
General Plan 2025 EIR, because of the Project's small size and lack of significant stationary
sources of emissions; and,
WHEREAS, the Planning Commission held a public hearing on August 13, 2013, during
which the Commission considered the Project, the Initial Study/MND and supporting
documentation referenced in the Initial Study, and received and considered all written and oral
public comments on environmental effects of the Project which were submitted up to and at
the time of the public hearing;`and,
WHEREAS, the Initial Study/MND and related project and environmental documents,
including the General.Plan 2025 EIR and all documents incorporated herein by reference, are
available for review in the City of Petaluma Community Development Department at Petaluma
City Hall, during normal business hours. The custodian of the documents and other materials
which constitute the record of proceedings for the proposed project, file No. 12-GPA-0582, is the
City of Petaluma Community Development Department, 11 English Street, Petaluma, CA 94952,
attn: Alicia Giudice, Senior,Planner;
7,1`Jc TTT. ;eIdr*litsg C&rtrn sfdn ReSolftlion No,2013-15 Page 2 t�
NOW, THEREFORE, BE IT RESOLVED THAT:
1. The foregoing recitals oretrue and correct and incorporated herein by reference.
2. Based on its review of the entire record herein, including the Initial Study/MND, all
supporting, referenced;and incorporated documents and all comments received,
the.Planning Commission finds that potential impacts could be avoided or reduced
too level of insignificance'by mitigation measures to be attached as conditions of
approval. There,is no substantial evidence that.the Project as mitigated will have a
significant effect on the environment, that the MND reflects the City's independent
judgment,and anoly4is, and that the Initial Study/MND and supporting documents
provide an adequate description of the impacts of the Project and comply with
CEQA, the State CEQA Guidelines and the City of Petaluma Environmental
Guidelines.
3. The Petaluma Planning Commission recommends to the Petaluma City Council
adoption of the Mitigated Negative Declaration
4. The Petaluma Planning Commission further recommends that the City of Petaluma
City Council adopt the Mitigation Monitoring and Reporting Program attached as
Exhibit 1 hereto and incorporated herein by reference.
ADOPTED this 13th day of August, 2013, by the following'vote
Commission Member Aye. No - Absent. Abstain
Benedetti-Petnic X
Lin X
Mono X
CouncilmemberMiller X
Chair Pierre. X
Wick X
Vice Chair Wolpert X
Bi Wolpert, Vice Chair
.:,;, -r ! .I 4 `, - Flaririing commissioriResoLetion No.2013-15 Page 3
ATTEST: APPROVED AS TO FORM:
1 IP
He./ter Hines, Co ; ittee Secretbry Eric Danly; City Atter y
-14119100-air Resokktion No.2013-15 Page 4
-
ATTACHMENT 6
RESOLUTION NO. 2013-16
CITY OF PETALUMA PLANNING COMMISSION
RECOMMENDING'THE CITY COUNCIL APPROVE'A.GENERAL PLAN
AMENDMENT TO CHANGE THELAND USE DESIGNATION FROM MIXED USE
TO HIGH.DENSITY RESIDENTIAL FOR THE MARIA.'.DRIVE APARTMENT
PROJECT (144 UNITS) LOCATED AT 35 MARIA DRIVE, APN'S 007-280-078 & 077
FILE NO. 12-GPA-0582
WHEREAS, JDA West submitted an application for a General Plan Amendment to change
the land use designation of the,project site located at 35 Maria Drive'(APN 007-280-078 & 077)
from Mixed Use to High Density Residential; and,
WHEREAS, the City's Planning Commission held a duly noticed public hearing to consider
the proposed General Plan amendment on August 13, 2013: A copy of the notice was published
in the Argus Courier, provided to residents and occupants.within 500 feet of the site in
compliance with state and local law, and routed to appropriate agencies listed under
Government Code Section 65352; and,
WHEREAS, on August 13, 2013, the Planning Commission reviewed the CEQA documents
prepared for the project and approved Resolution No. 2013-15,incorporated herein by
reference, recommending the City Council adopt a Mitigated Negative Declaration and
Mitigation Monitoring Program, in accordance with the California Environmental Quality Act, the
state CEQA Guidelines and the City of Petaluma Environmental Guidelines.
NOW THEREFORE BE IT RESOLVED that the Planning Commission hereby recommends that
the City Council approve a General Plan Amendment changing,the General Plan Land Use
designation ofhesubject parcel (APN 007-280-078 & 077) from Mixed Use to High Density
Residential based on the following findings:
I. Modification of the land use designation to High Density Residential is consistent with
General:Plan policies which promote a range ofland uses at densities and intensities
to serve the community needs within the Urban Growth Boundary (UGB) and to use
and efficiently by promoting infil! development, at equal or higher density and
intensity than surrounding uses.
'',7.":-;r',•''11-4 cD Planning CommiSSiOhiResotvlion No.201316. Pagee II
>r — I
2. The change in General Plan land use designation is compatible with the neighboring
Medium Density'Residential and Low'.Density Residentialand would provide a mix of
densities within proximity to each,other. The project is alsoin proximity to shopping,
park and educational facilities, and transit routes and stops, thereby promoting
development,in areas that facilitate alternate modes of travel.
3. The General Plan amendment to change the land'use designation to High Density
residential will not contribute,a significant increase in vehicle trips compared to what
has been evaluated in the General Plan EIR,as maximum density under the Mixed
Use designation and under the High Density Residential designation are both 30 units
per acre.
4. The City continues to face'a.high vacancy rate of approximately 25%for office
space. The project site is currently developed as an,office complex and has a
vacancy rate of about50%.
5. The change of the land use designation to High Density Residential is consistent with
policies of the Petaluma General Plan 2025,which promote residential development
within the Urban Growth Boundary and encourage ihe!devetopment of housing on
underutilized land..
6. The public interest, public necessity, convenience and general welfare clearly permit
and will be furthered by the proposed amendment because the proposed
amendment will allow the conversion of highly vacant office complex into a high
density residential development within proximity to shopping, park and educational
facilities, and transit routes. The site is currently developed with a medical/office
complex (constructed.in.the mid 70's).and associated site improvements such as
landscaping and lot improvements,which will be demolished/removed. The
office complex has had a high vacancy rate for several years. currently at about 50
percent;compared'to the City's overall office vacancy rate of approximately 25
percent. Absorbing the high vacancy rate for this site will be difficult given the
condition of the buildings and vacancy rates for the City in general. According the
Economic Development Manager and documehta lion submitted by the applicant,
the vacancy rate for rental housing is currently at approximately 2 percent. In
addition, memos prepared by BAE Urban Economics, dated July 25, 2013, and EFA
dated July 26,2013, demonstrate that because the site does not have direct access
!-- c P f i "` t.;Rlanq'ing coirOlosiohl Resolution No 2013-16 Page 2
Co-2
to major corridors and is not visible from existing shopping centers occupy this site
with retail or office uses is difficult.
7. Government Code'ection 65358 allows General Plan amendments when it is
deemed in the public interest to do so. The proposed General Plan amendment
would allow for development of the property at a density ranging from 18 to 30 units
per acre,which is consistent with the density allowed under the existing land use
designation. Residential development at this density would support the existing
nearby.shopping centers due to proximity of the site to these centers. Office
vacancy rates within the city are currently at approximately 25 percent and over 50%
for this office complex. By comparison vacancy rates for rental units are at
approxirnotely 2 percent. The proposed amendment will facilitate the conversion of
highly vacant office.complex into a high density residential development within
proximity to retail shopping centers, park and educational facilities, and transit routes.
8. State law limits the number of times a local agency can amend its general plan to no
more than four times=per year. No other General Plan Amendments have been
approved for 2013.
9. In the public interest associated with the proposed General Plan Amendment, the
Planning Commission recommends that the City Council seek agreement from the
applicant to incorporate Maria Drive improvements, Washington Creek trail
enhancements, and greater green building elements to achieve a minimum of 100
points under the current Build It Green multi-family checklist.
ADOPTED this 13th day of.August, 2013, by the following vote:
:Commission Member Aye No Absent Abstain
Benedetti-Petnic X
lin X
Marzo X
CouncilmemberMiller X
Chair Pierre X
Wick X
Vice Chair Wolpert X
,•t,; ;. , s ` ; '�? z 'PJOnni g Cbmrnissrran:Resoltiiion No.2013-16 Page 3
6-3
dl Wolpett, Vice Chair
ATTEST: APPROVED AS TO FORM:
Art
He. &Ter Hines, Co htiee Secretary Eric Danty, City-Attor
.2! ST::)f.' Hanoi tg Commission ResnIUtlon No 2013-16 Page 4
�J�1
•
ATTACHMENT 7
RESOLUTION NO. 2013-17
CITY OF PETALUMA PLANNING'COMMISSION
RECOMMENDING THE CITY COUNCIL APPROVE A ZONING
MAP AMENDMENT TO REZONE FROM PLANNED UNIT DISTRICT TO R-5
FOR THE MARIA'DRIVE APARTMENT'COMPLEX,(144 UNITS)
LOCATED AT 3.5 MARIA DRIVE, APN'S 007-280-078 & 077
FILE NO. 12-GPA-0582
•
WHEREAS, JDA West, LLC., submitted an application for Zoning Map Amendment to re-
zone the project site located at 35 Maria Drive, from Planned Unit District to R-5 for the purpose
of constructing 144 apartments andassociated common areas including a community room,
picnic/88Q area, playground, swimming pool, on-site parking, carports and garages; and,
WHEREAS, the City's Planning Commission held a duly noticed public hearing to consider
the proposed Zoning Map amendment on August 13, 2013; and,
WHEREAS, on August 13, 2013, the Planning Commission by Resolution No. 2013-15,
incorporated herein by reference, recommended to the City Council adoption of a.Mitigated
Negative Declaration and Mitigation Monitoring Program, in accordance with the California
Environmental Quality Act, the state CEQA Guidelines and.the City of Petaluma Environmental
Guidelines; and,
WHEREAS, on August 13, 2013, the Planning Commission'approved Resolution No. 2013-
16, incorporated herein by reference, recommending the City Council adopt the related
General Plan amendment: and,
NOW, THEREFORE, BE IT RESOLVED that the Planning Commission hereby recommends the
City Council approve a zoning map amendment to.rezone the subject parcels (APN's 007-280-
078 & 077) from Planned Unit District to R5 for the Project for the following reasons :
1. The proposed zoning map amendment to Rezone the subject parcels from PUD-
Planned Unit District (APN's 007-280-078 &077) to R-5 is consistent with and
implements'the proposed High Density Residential land use classification of the
General Plan.
COPY ' .'d ;3 3d as Plapnibg eoinmissten Resolvfion No.2013-17 Page 1
2. The proposed rezoningto,RTS•is consistent with the Petaluma General plan Housing
Element'policies which promote residential development within the Urban Growth
Boundary (Policy 1'1-P-1.1) and encourage the develoarheni of housing on
underutiliied land (Policy 11-P-1.2).
3. The public necessity, convenience and generafwelfare clearly permit and will be
furthered by the:proposed amendment because the proposed amendment will
allow the conversion of highly vacant office complex into a high density residential
development within'proximity to shopping, park and tacilities, and transit
routes. The proposed project would also require Site Plan & Architectural Review
approval by the Planning Commission for the proposed residential development.
ADOPTED this 13th clay of August, 2013, by the following vote:
<CommiSsion;Member absent"- Abstains
Benedetti-Peinic X
Lin X
Marzo
CouncilmemberMiller X
Chair Pierre X
Wick X
Vice Chair Wolpert X
Bill 0\ 1/24tW12453--JA7t-
wolpert, Vice Chair
ATTEST: APPROVED AS TO FORM:
At - 41/4 a—r°
H:ather Hines, Com •ittee Secretary Eric Danly, City Attdry
OP - ciT Sturc:=7i at h tio6hibg csiniiiis.sign!Reoloion No 2013-17 Page 2
Planning Commission
ATTACHMENT 8
City of Petaluma, C4
i* rr4 City Council Chambers .
R rl City Hall, 11 English Street
Lott`. Petaluma, CA 94952
tan Telephone 707/778-4301 / Fax 707/778-4498
E-Mail cdd @ci.petaluma.ca.us
Web Page http://www.ci.petaluma.ca.us
Planning Commission Minutes
Tuesday, August13, 2013 -
FINAL MINUTES
I. A. ROLL CALL: (07:03 PM)
Present: Kathy Miller, Richard Marzo, Jocelyn Yeh Lin,J.T. Wick, Gina Benedetti-Petnic, Bill Wolpert
Absent: Jennifer Pierre
Chair Wolpert
Eric Danly,City Attorney
B. Swearing in new Commissioner(07:05 PM)
Clair Cooper, City Clerk
Commissioner Benedetti-Petnic
C.Commission Elections(07:06 PM)
To be continued to next meeting when all Commissioners are present.
D. Committee Liaison Appointments(07:06 PM)
Chair Wolpert
Commissioner Wick
Commissioner Benedetti-Petnic
Chair Wolpert
Heather Hines, Planning.Manager
2. APPROVAL OF MINUTES: Approval of the July 9,2013 Planning Commission Minutes.(07:07 PM)
Motion: Approval of the idly 9,2013 Planning Commission Minutes.
Moved by Kathy Miller, seconded by J.T. Wick:
Vote: Motion carried 4-0.
Yes: Kathy Miller;Richard Marzo;Jocelyn Yeh Lin;J.T. Wick
Abstain: Gina Benedetti-Petnic; Bill Wolpert
Absent: Jennifer Pierre
3. PUBLIC COMMENT: The Commission will hear public comments only on matters over which it has
jurisdiction.There will be no Commission discussion or action. The Chair will allot no more than three minutes
to any individual. If more than threepersons wish to speak, their time will be allotted so that the total amount of
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Planning Commission Page 2 of 9
time allocated to this agenda item will be 15 minutes. (07:08.PM)
Public Comment Opened
•
Public Comment Closed
4. PLANNING MANAGER'S REPORT: Receive Planning Manager's Report. (07:09 PM)
Heather Hines,Planning Manager
Council Member Miller
Ms.Hines
5. COMMISSIONER AND LIASION REPORTS: Receive reports from Commissioners and standing
Commission Liaisons..(07:11 PM)
Council Member Miller
Commissioner Marzo
Chair Wolpert
6. PUBLIC HEARING OLD BUSINESS-PLANNING COMMISSION: (Item Continued from July 9,2013
meeting to be continued to a date.uncertain). Application fora Tentative Subdivision Map, Zoning Map
Amendment,and associated environmental review to create 144 lots and four parcelsthat would allow the
development of a mixed-use neighborhood of commercial, residential and open space land uses served by a
network of predominately public streets on 35.7 acres (39 4 acres including the riverfront park). TITLE:
Riverfront ADDRESS: 500 Hopper„Street FILE NUMBER:11-TSM=0130 STAFF. Geoff Bradley(07:12 PM)
Staff Report
Attachment A-Correspondence
Commissioner Wick
HeatherHines, Planning Manager
•
Chair Wolpert
Motion: continue the Riverfront item to a date uncertain.
Moved by Bill Wolpert,seconded by J.T. Wick.
Vote: Motion carried 6-0.
Yes: Kathy Miller;Richard Marzo;Jocelyn Yeh Lin;J.T. Wick;Bill Wolpert; Gina Benedetti-Petnic
Absent: Jennifer.Pierre
7.PUBLIC HEARING.NEW BUSINESS-PLANNING COMMISSION: An application for General Plan
Amendment,Zoning Map Amendment,Site Plan and Architectural Review and associated environmental review
for construction of a 144-unit apartment complex-.on.an approximately 5.85 acre,site located at 35 Maria Drive
The requested:General'Plan Amendment is to change,the property's land use designation from Mixed Use to
High Density Residential and a Zoning Map Amendment to change the property's zoning classification from
PUD to R5. TITLE: Maria Drive Apartments ADDRESS: 35 Maria Drive FILE NUMBER: 12-GPA-0582
STAFF:Alicia Giudice 07:13 PM)
Staff Report
Attachment A-.Resolution Recommending MND
Exhibit I Maria Drive IS-MND/MMRP
Attachment B -Resolution Recommending GPA
g-Z
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Planning Commission Page 3 of 9
Attachment C-Resolution Recommending Map Amendment
Attachment D-Draft SPAR
Attachment E-MND
Attachment F- Project Narrative
Attachment 0-Public Comments
Attachment H-Memo from The Concord Group
Attachment I-BAE Site Evaluation Study
Attachment J - EFA Memo— —
Attachment K -Diagrammatic Section
Attachment L- Green Initiatives-1
Attachment M -Rental Rolls
Attachment N -City of Petaluma Business Newsletter
Attachment 0-Site Plans
Alicia Giudice, Senior Planner
Heather Hines,Planning Manager
Ms. Giudice
Council Member Miller
Commissioner Marzo
Ms. Giudice
Commissioner Marzo
Ms.Giudice
Council Member Miller
Ms.Giudice
Commissioner Lin
Ms.Giudice
Commissioner Wick
Ms. Giudice
Commissioner Benedetti-Petnic
Chair Wolpert
Ms. Giudice
Commissioner Wolpert
Ms. Hines
C2;/- 3
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Planning Commission Page 4 of 9
Eric Danly, City Attorney
Chair Wolpert
•
Ms. Hines
Marty Brill,JDA West,LLC,applicant
Jonathan Enis,Applicant Architect
Chair Wolpert
Commissoner Benedetti-Petnic
Mr. Enis
Commissioner Benedetti-Petnic
Mr. Enis
Mr. Brill
Ms. Hines
Mr. Enis
Commissioner Wick
Commissioner Lin
Mr. Enis
Mr. Brill
Commissioner Lin
Mr. Enis
Commissioner Marzo
Mr. Brill
Council Member Miller
Mr. Brill
Chair Wolpert
Mr. Brill
Chair Wolpert
Mr. Brill
Chair Wolpert
Mr.Brill
Chair Wolpert
Mr. Enis
Mr. Brill
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Chair Wolpert
Public Comment Opened
Terence Garvey,ceded by Victoria Ellencamp
Mary Suzanne Roybal
Richard Roybal
Barbara Detner
Stan Detner
Yvonne Johnson
Brandon Gross
Laura Bouchard
Kathleen Garvy,time ceded by Tom and Rose Leanetti
Heidi Overman,time ceded by Marian Spaletta
Albert Wong
Monica Nelson
Gina Rodriguez
Public Comment Closed
Ms.Giudice
Chair Wolpert
Council Member Miller
Zach Matley, Traffic Engineer, W-Trans
Chair Wolpert
Mr. Matley
Commissioner Wick
Ms.Giudice
Ms. Hines
Commissioner Wick
Ms. Giudice
Mr. Brill
Commissioner Wick
Chair Wolpert
Commissioner Wick
Chair Wolpert
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Planning Commission Page 6 of 9
Council Member Miller
Commissioner Marzo
• Commissioner Lin.
Commissioner Benedetti-Pemic
Chair Wolpert
Ms.Hines
Mr. Danly
Ms.Hines
Motion: Approve the Resolution recommending the City Council Adopt a Mitigated Negative Declaration and
Mitigation Monitoring Program.
Moved by Jocelyn Yeh Lin,seconded by Richard Marzo.
Vote: Motion carried 6-0.
Yes: Kathy Miller;Richard Marzo; Jocelyn.Yeh Lin;J.T. Wick;Bill Wolpert; Gina Benedetti-Petnic
Absent: Jennifer Pierre
Mr. Danly
Council Member Miller
Motion:Approve the Resolution recommending the City Council approvea General Plan.Amendment to
amend,the General Plan land use designation from Mixed Use to High Density Residential including proposed
staff amendment in the second Whereas in Attachment A read: The project is subject to the Petaluma General
Plan 2025, adopted.by the City on May.19,2008.
Moved by Kathy Miller, seconded by Richard Marzo.
Vote: Motion failed 7-0.
Yes: Kathy Miller;Richard Marzo;Jocelyn Yeh Lin; J.T. Wick;Jennifer Pierre;Gina Benedetti-Petnic; Bill
Wolpert
Chair Wolpert
Council Member Miller
Ms. Hines
Commissioner Wick
Chair Wolpert
Commissoner Wick
Chair Wolpert
Chair Wolpert
Mr. Danly
Chair Wolpert
Commissioner Lin
Commissioner Wick.
Council Member Miller ((nn
g�W
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•
ATTACHMENT H
THE CONCORD GROUP
ATTACHMENT 9
Memorandum
Project#: 13120:00
To: Ali Giudice,City of Petaluma
CC: Marty Brill,JDA West,LLC
From: The Concord Group
Date: July 2013
Re: Apartment Market Summary in Relation to a Proposed Multi-Family Apartment Community in
Petaluma,California
Dear Ms.Giudice,
In May 2013 JDA West,LLC("JDA W est")engaged The.Concord Group("TCG")to conduct a Strategic
Market Opportunity Analysis for a proposed apartment development site m Petaluma,California("the Site"). As
part of this analysis,TCG surveyed and physically inspected ten existing apartment properties in the City of
Petaluma to determine age,unit"count,:occupancy rate,average size,and relative:finish level.Please see the table
below for a detailed comparison: AVemge
Building Type Year Built/ Oct. Unit
Project Property Manager (#of floors) Remodeled Units Rate Size
IPeta1`Oma7r . CF rd " ' - ;arid�. d ,*,'" `.x, :"Savoy t4.:',•`:... . a =ra': iu"'
The Lofts Al Basin St Larding Basin Street Properties Mid-the(3) 2003 43 100% 792
Ffrst Point Mavagerrent Group Low-use(2) 1972/Ongoing 224 20%* 705
Addison Ranh 2000 100 99% 810
Capri Creek Apes Sack Propertes Low-rise(2)
Theatre Square Basin Street Properties Mal-rise(3) 2007 56 100% 826
Azure Alliance Residential Low-rise(3) 2007 147 96% 1,011
Waterfont ApaNrents Beam Street Properties Mid-use(4) 2007 90 100% 985
Park Cemral Sequoia Equals Low-rse(3) 2002 240 99% 1,116
Enclave rek ee Creek FPI.
Low-tile(2) 1984 492 97% 969
Oaak k Creek--Pet ICynt Johnson Low-rise(2) 1984 76 100% 882
Bavwood Arms Privately.Managed Low-rise(2) 1972 172 99% 968
10 Properties Total/wtd Avg: 1989 1,640 98% 936
I
-Total Apt.Available. 31 I
`-Addison Ranch currently undergoing significant interior and exterior renovations;occupancy rate excluded from weighted averages.
The surveyed properties are of-avariety of sizes,ranging from as small as 43 units to as large as 492 units.
Most,apartments in these properties have average unit sizes of between 800 and 900 square feet,with a weighted
average of 936 square feet across the entire 1,640 unit.set..Occupancy rates also vary,with almost all properties
• between 96%and 100%occupied:Exclusive of one property currently undergoing substantial renovations,the entire
set is occupied at 98%on a weighted average basis'. Given that a healthy occupancy rate in the Sonoma County is
generally above(92%;currently higher occupancies could be suggestive of an undersupplied market and may be a
precursor to future rent increases in the city asinventory tightens amid low supply.
TCG believes the opportunity to develop apartments.in Petaluma to be strong.With the total employment
picture of the core Bay Area or above pre-recession levels,and with rising rents in markets to the south,Petaluma
is cornpetitively positioned to appeal to a wide range of target renters.
Data for this study was collected via phone interviews with property managers and site visits to the
properties themselves.The survey was donein-early May 2013.This assignment was completed by Tyler Evje and
Tim Cornwell.If you have any questions,please do not hesitate-to call.
With offices in Newport Beach,San Francisco and New York,"The Concord Group is among the nation's
premier providers of real estate advisory services to leading U.S. and international developers,homebuilders,
financial institutions,and public-sector agencies.Core services include market opportunity analysis,land use
programming,and project feasibility.TCG has completed market opportunity advisory services for more than
45,000 multi-family units over the past three years.
JDA West,LLC Page 1 July 2012
13120.00
Ct- 1
ATTACHMENT I
bae urban econ . mics
Memorandum
To: Alicia Giudice, City.of Petaluma
Cc: Marty Brill, JDA West
From: Matt Kowta, M.C.P., Principal
Date: July 25, 2013
Re: Maria Drive Site Evaluation
Purpose
BAE prepared this memo on behalf of JDA West, LLC. The purpose of this memo is to evaluate
the suitability of the site at 35-55 Maria Drive (hereafter, Maria Drive site) as a potential
location for ground floor retail space, office space, and live-work units in a mixed use
configuration with multifamily residential apartment units. This information is intended to help
JDA West and the City of'Petaluma in determining the appropriate configuration of uses for
redevelopment of the site.
Recommended Uses for Maria Drive Site
• The most suitable use'for the Maria Drive site is multifamily residential development.
The existence of an"elementary school, existing multifamily housing, and ample
existing retail and services within close proximity.reinforce the use of this site for
housing.
• The:City of Petaluma zoning currently allows for high density residential (up to 30
dwelling units per,acre) and commercial space in a mixed-use project.
• The site is not suitable for mixed-use with retail, office, or artist live-work units.
o As explained further in this report, as a relatively quiet residential street, Maria
Drive cannotprovide'the visibility and accessibility for shoppers that would be
critical to the success of'a ground floor retail establishment at this location.
o Due to the lack of residential density in the surrounding area,there is not a
sufficient'hurhber of residents in the immediate area to support ground floor
retail.
o There is more:than ample existing retail square footage and planned retail
square footage, including 720,000 squarefeet planned or under construction,
within a short distance to serve the residents-of the proposed Maria Drive
Apartments and other nearby residential areas.
San Francisco Sacramento Los Angeles Washington DC Nev York City
1285 66th Street 803 2"d Street 5405 Wilshire Blvd. 1436 U Street NW 121 West 27th Street
Second Floor Suite-A Suite 291 Suite 403 Suite 705
Emeryyitle, CA 94608 Davis,CA 95616 Los Angeles, CA 90036 Washington, DC 20009 New York, NY 10001
510.547.9380 '530.750.2195 213.471.2666 202.58818945 212.683.4486
www.bae 1.corn
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o The retail components of other existing mixed use developments in Petaluma,
which locations that are superior to the MariaK Drive`site for retail, have vacancy
rates ranging from 14 to 29 percent,-significantly higher than the overall
Petaluma retail vacancy rate; indicating-relatively weak demand for this
product type. The Old Elm Village commercial space on Payran Street is an
example of ground floor commercial space placed on a secondary street that
has not lived up to expectations.
o Finally,the-Maria Drive site lacks other nearby synergistic uses that could help
to draw visitors who would patronize the ground floor retail space.
o If ground floor retail space is included at,this site, it will most likely struggle to
attract tenants, and any tenants who move into the space would most likely
struggle to attract sufficient patronage to remain in business on an ongoing
basis.
• For similar reasons-as those cited above for ground floor retail, the site is not suitable
for ground floor office users. Nor would the site be suitable for upper floor office uses,
since the location would be isolated from other office developments and from other
related businesses and support services.
o Petaluma has an excessive quantity of vacant office square footage at this
time (approximately 823,000 square feet vacant; 25%vacancy rate as of Q1
2013). Historic office vacancy data from the previous eight years indicates
that this excessive vacancy has existed since before the start of the recession.
o Other approved or,proposed office developments could potentially add about
three-fourths of a million square feet of additional office space; however,
market condition&are,such that the owner of an undeveloped office project
that has had entitlements for over 10 years will likely try to reposition the
project for a different use.
o An inferior location,such as the Maria Drive site would have to compete on cost
per square foot-in order to attract office tenants:and, given the relatively low
rents for office space in Petaluma,this would likely be a money-losing
proposition for the development, if the developer could attract any tenants.
• As an artists' live-work location,,a primary drawback;of the Maria Drive site is that the
costs of hew:construction would not allow rents that would be-affordable to most
artists. Irvaddition, the Maria Drive site would not be as attractive for a live-work
location as the downtown area, which provides an ambiance that is more consistent
with the live-work style of living. Even in the downtown setting (e.g.,Waterfront
Apartments);the majority of live-work units are not being-utilized for their intended
purpose. If live-work units are incorporated into the Maria Drive project, most if not all
would likely revert to more typical residential use, rather than being used by artists as
true live-work space.
2
9' 3
• The City of Petaluma and JDA West can realize mostof thebenefits of mixed-use
development at the Maria Drive site by,designing the'project so that it helps to create a
mixed-use neighborhood,where'residents of the apartment units can easily walk to the
shopping and services that are offered around th'e corner in the Washington Square
shopping center. This can be accomplished by designing the pedestrian circulation at
the Maria Drive site so that there are convenient routes for residents of the proposed
apartment project to be able to walk to the Washington Square shopping center.
Analysis of Potential.Uses at the Maria Drive Site
The remainder of the memo describes the project site and its surroundings in more detail,
presents site suitability criteria used by developers in evaluating potential uses that could be
incorporated into a given development, and then draws on those criteria, along with local
market.information,to assess the potential for retail,office, and live-work units to be
successfully developed at the Maria Drive site.
Site Location.and Description. 'The.project is located on.the east side of Petaluma, at 35-55
Maria Drive, between the intersections of Maria Drive and Greenbrier Circle and Maria Drive
and Park Lane: Figure 1 shows the site location within the Petaluma community. The project
site currently includes several office buildings, which show signs of obsolescence and deferred
maintenance. Tenants include primarily professional services, including medical and dental,
as well as personal services establishments such as nail salons. At present, approximately
one-half of the complex's office suites are vacant.
Figure 1.: Maria Drive Site,Location
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11
The project site is to the northeastrofthe back side of the Washington Square shopping center,
which is anchored by a Safeway supermarket and also includes,many other neighborhood
serving retail and service tenants„including a number of food service tenants, banks, a gas
station,and,;other retail and personal services. Access to'the Washington Square center is via
E.Washington Street, S. McDowell Blvd.,or Maria Drive: The Maria Drive access to the
shopping center is located just to the southwest of the project site Other development near
the project site includes the Addison Ranch Apartments, directly across Maria Drive from the
project site,a school, and single-family residential neighborhoods. The Addison Ranch
Apartments are a collection of small multifamily,buildings which are scattered on a large site.
South of the project site, and occupying the entire block bounded by Maria Drive, Park Lane,
McGregor Avenue, and S. McDowell Blvd. is the McDowell Elementary School. To the north of
a drainage corridor that runs along the project site's northern,edge'is'a single-family
residential neighborhood.
Site Suitability Criteria. In creating plans for a new real estate development project, in addition
considering land uses permitted by local zoning regulations,a.project developer must also
consider the how the project site matches up with the types of site suitability criteria typically
associated with the range of potential land uses. In the case of the Maria Drive site, it is
zoned for mixed-use development,which means that in addition to multifamily housing
development up to 30 dwelling units per acre,the site could:also include retail and office
space and live-work,housing;units. Because JDA West is alreadyproposing to develop
multifamily rental apartments:(25 dwelling units per acre)at this site and has already
conducted its assessment of the sites suitability for this use,the focusbelow is on the retail,
office, and live-work land use options.
Ground Floor Retail. Successful retail sites are characterized by accessibility,visibility, and
synergy with other,compatible uses. Accessibility,means that it,is easy for the greatest
possible number of shoppers to travel to the site from the surrounding area. This typically
means that the site must be locatecton a busy thoroughfare thatprovides convenient
vehicular access, or that the site is.,located within a busy shopping district which functions as a
destination for large numbers of shoppers because of a'critical mass of establishments that
attract visitorson a regular basis, such as in a downtown area or a shopping mall. Visibility
means that the site can be easily seen by prospective shoppers and passers-by,who may not
be intending to shop at th attirne; but who would develop an awareness of the establishment
for future shopping trips. For retailers, synergy with other'use&is very important, whether it is
other complimentary retail uses, or proximity to different uses, such as offices, residences, or
other developments that attract large numbers of people,such as entertainment venues or
public,institutions, whose;patrons may also find it convenient to visit the retailer while visiting
the area. Without Synergies with other uses, a retailer must be capable of functioning alone as
a destination, which is typically only possible for a very large store,or a store that is extremely
specialized with a dedicated following.
Most of Petaluma's retail space is located along major commercial thoroughfares, such as
McDowell'Blvd., Washington St., and Petaluma.Blvd., or in the downtown'area. This includes
local examples of mixed use projects, including the vertical mixed use Theater Square project
and the Water'Street Apartments"projects, located in the downtown area, and the "horizontal
mixed user Azure project,.located near the intersection of Casa Grande and Lakeville Highway.
The two downtown projects have ground floor retail and the Azure project has retail space
4
a-5
fronting on Lakeville Highway with residential developmentset behind the retail. The retail
component Of Azure is also known as Lakeville Square Shopping Center.
According to Basin Street Properties' web site,the Theater Square project has 37,490 square
feet of ground floor retail space, and there is 6,532 square feet of retail space available for
lease,for a retail vacancy rate of about 17 percent. At the Water Street Apartments project,
the Keegan &Coppin listing flyer indicates that a 727 square foot ground floor retail space is
available for lease. This represents a 14 percent ground floor retail vacancy rate in this
project. According to the Keegan &Coppin listing flyer the Azure retail space,there is a
total of 12,224 square feet of built retail space at this location,and-3,513 square feet is
vacant,for a 29 percent vacancy rate. This information indicatesthat these three mixed-use
projects are significantly under-performing the overall Petaluma retail market at present, in
terms of occupancy. In addition,there are plans to construct another 13,600 square feet of
retail space at the Azure site.
Mixed-Use Office Space. Office space can sometimes be integrated into mixed-use
developments, either as aground floor use or as an upper-floor use. Ground floor office users
within mixed-use developments;tend to be establishments whose clientele come to their place
of business to meet with them. Examples of such users include realty offices, insurance
agents,financial services firms, and certain types of business services firms, such as
accountants. For these types of tenants, site location criteria are similar to the accessibility,
visibility, and synergy requirements of retailer tenants.
Upper floor office space, because it is typically less visible and.notas conveniently accessible,
tends to attract business and professional services establishments that do not rely on walk-in
clientele, but instead work with clientele who are drawn to them,for specialized services, such
as legal, accounting, or engineering. Such professionals often need to interact with other
professionals in the same fields or allied fields and thus typically prefer to be located in
business districts where there area diverse range of compatible businesses as well as support
services,such as post office,copyshop, as well as daytime retail and services to meet
employee's needs. These types of businesses typically find that their location needs are well
met in downtown or business park settings. A different type of synergy between uses is the
large amount of medical office space that is located near the Petaluma Valley Hospital along
the central part of McDowell Blvd.
Because of the specialized services they provide, professional office tenants typically have
employees who live within a larger "commute shed" area that may involve significant drive
times to the work place. As a result, office tenants often prefer to be situated in locations
where they are easily accessible to freeways and main thoroughfares, where they not only
enjoy community-wide or even regional visibility. Thus,-outside:of the downtown area most of
Petaluma's:office space is.located in•a number of different nodes that center on major
roadways and intersections, such as the S. McDowell Blvd. and Lakeville Highway area at the
south end of the-city, or the N. McDowell Blvd. and Redwood Highway area at the north end of
the City.
Live-Work Space. Live-work space is building space that is configured in way that allows the
occupant to both use the space as their primary residence and use it as a place of business.
Artists were early pioneers of this type of development,converting old industrial lofts into live-
work units which were suitable for their dual needs of inexpensive living space and
5
inexpensive spacelor artwork and possibly display and sale,of'their creations. While early
examples of live-work space involved adaptive,reuse of old buildings;:as the live-work loft
came into vogue as an urban lifestyle,some developers also•built and configured new
buildings as live-work spaces. However,as live-work space.became.more widely available in
certain urban areas, many live-work spaces were used strictly as living units,for residents who
were attracted to them because of their architectural style but had work places elsewhere.
These "lifestyle" residents of live-work spaces often had greater financial resources and could
outcompete artists for available live-workspaces. Other.projects were-developed in the style
of live-work lofts, but designed and marketed as residential-projects. Downtown Petaluma's
Celsius 44 development,at,1,t and G Streets is an example of the latter, while the Theater
Square area is a new construction project that includes four live-Work units among other
standard residential units..
•
In BAE's experience, developments that have a true artist live-work function typically need to
offer relatively inexpensive:costs to their occupants. This can rarely be accomplished with new
construction unless there is.significantsubsidy involved. Otherwise, live-work developers need
to identify old buildings that'can be acquired and adaptively reused at relatively low cost.
Typically, such buildings exist in older industrial areas, where property values are relatively low:
In addition, the architect Thomas Dolan.in his web blog(live-work.com) observes that when a
person lives and works in the same space, often alone, it can be socially isolating and,
therefore, it is important for live-work developments to be placed in locations where the
occupants can have ready access to opportunities for spontaneous interactions with others in
the public realm. This,type of thinking argues for live-work developments to be sited in a
location more,like Petaluma's downtown area, as opposed to a quieter residential area like the
Maria Drive site.
Evaluation of'Potential'Uses'for Maria Drive Site. The following discussions evaluate the Maria
Drive Site in relation to the various suitability criteria presented above.
Evaluation of Potential for Ground-Floor'Retail Space. The Maria Drive site has weak potential
as a location to offer ground•floor retail space as part of a mixed-use development,for a
number of site-specific reasons as well as reasons relating to the overall Petaluma retail
market.
First, Maria Drive is a relatively quiet:residential street which does not carry large volumes of
traffic Because it is not thoroughfare, it primarily serves as a mute for residents of
surrounding neighborhood to access busier and faster-moving streets such as McDowell Blvd.
and Washington,Avenue. Thus, people who live or work in other parts of Petaluma outside of
the immediate area have little reason to travel on Maria Drive. This means that the
accessibility and'visibility of retail establishments that could be located in ground floor retail
space at the Maria Drive site would'.be poor. In the examples of mixed-use development
previously discussed (Theater Square, Water Street Apartments, and Azure), the retail space
fronts on major commercial corridors and/or is within,a pedestrian district, but still exhibits
comparatively high vacancy rates relative to the overall Petaluma retail real estate market.
The Maria Drive site does not offer good visibility of accessibility.
While some commercial establishments can be successful if they are not located on a major
thoroughfare with good visibility,.such businesses must rely on their convenience to a large
concentration of people in the immediate vicinity. This situation will not be possible at the
6 Q
`~l
Maria Drive site, because of the low overall population density_in the neighborhood
surrounding the,site. As discussed previously, the Addison Ranch Apartments property on the
other side Of Maria Drive is lower-density, and the surroundingcresidential neighborhoods are
primarily low-density single-family detached uses. In addition,the block immediately to the
south of the site is occupied by an'elementary school, which would not likely be a significant
generator of patrons for ground floor retail at this location and will have many hours per day
when it is devoid of activity, during after-school hours, weekends; and during school break
periods.
A major consideration for any retailer who would consider a ground floor retail space at the
Maria Drive site would be the location of competing;retailers and the cernpetitive attributes of
the Maria Drive site vis-a-vis otherretail locations. While a retailer in a location such as the
Maria Drive site might have the ability to capture demand from nearby residents if there were
no other viable shopping optiohs,nearby, this clearly would not be the case at the Maria Drive
site. It is highly likely that any retailer considering the Maria Dri2esite would realize that with
the Washington Square:properryjust around the block,there would,be significant competition
in the immediate vicinity from Washington Square retailers who enjoy greater visibility and
accessibility relative to most of the rest of the Petaluma population,and who also would
benefit significantly from the synergy with other retailers, including larger anchor tenants
located in that shopping center.. In addition, with the even larger Petaluma Plaza shopping.
center located just one block further away; it will be clear thatthis particular part of Petaluma
is already well served With retail and services. A well-informed, competent retailer would be
extremely hesitant to try to operate in a location such as Maria Drive, and JDA West is correct
in its hesitance to incorporate ground floor retail into the Maria Drive project.
The ground floor commercial space in the Old Elm Village development on Payran Street, off of
Petaluma Boulevard provides a cautionary example of mixed usecommercial space that is
placed on a secondary street. Old Elm Village is a mixed-use with 87 residential units
above ground floor commercial space that fronts on Payran Street, about one block to the east
of Petaluma Boulevard. This project was constructed in 2001. A representative of Burbank
Housing, the project's developer, indicated that the commercial component has been a
disappointment and, based on this experience,the organization requested to omit ground floor
commercial space from asubsequent project application in Petaluma. Currently,the ground
floor commercial space is occupied by non-retail uses, including the Petaluma Police
Department substation and a non-profit child development center operated by the Community
Child Care Council of Sonoma County. According to a project representative,the space
currently occipied,by the Police Department has turned over two or three times since
completion.
Finally, although retail vacancy rates in Petaluma are relatively low at present(5.1 percent in
Q1, 2013, according to Keegan:& Coppin), the Petaluma market is about to experience an
unprecedented increase in retail supply in the coming years, including over 720,000 square
feet of new commercial space in two projects, according to the City of Petaluma's Major
Development Project List from March.2013. The first of these large projects to come on line
will be the East Washington Place shopping center, located at East Washington and Ellis
Streets, about half a mile away from the Maria Drive site. This project includes 378,000
square feet of commercial space, and is anchored a Target store, and Dick's Sporting Goods
store, with a range of spaces for smaller tenants. The second large new retail project is the
Deer Creek Village project,which will be located at North McDowell Blvd. and Lynch Creek
7
ag
Way, approximately one mile away: This project, with 346 000:square feet of space, will be
anchored the Friedman's home improvement store and will;include other food service, retail,
andservices: As illustrated in Figure`2,this amounts to a,.45%increase in.Petaluma shopping
center space.. These figures'do not include other smaller retail developments,including small
strip retail projects.
The Major planned retail centers are both within close proximity to the Maria Drive site. This
means that within the next several years,the Maria Drive site will be served by four major
shopping centers;all with superior visibility and access, and all within the industry standard 1
to 1.5 mile driving distance for convenience retail and services. Given this competitive
environment, it would be unwise to'try to develop-retail space in an inferior location such as
Maria Drive. See Figure 3.
Figure 2: Growth in Petaluma'Shopping Center Space
Growth in Petaluma
Shopping;:Center Space
,p
{
2,000,000 x " Rr Y:,aa.
;, 4 1, 9fi73 6 -. %:
frai
1,500,000 t . ;.
1,000,000 `. y ' emu.. r ,u.
• a'' c`724000
Ls 500,000 74:e r. , '+' ' a re kA t du'
Su
Existing Shopping Currently Planned Total of Existing and
Center Space Shopping Center Planned Shopping
Projects Center Space
Sources: Keegan&Coppin Co.,Inc..2013;City of Petaluma,2013;BAE,2013.
8
Ct
Figure.3: Maria Drive.Site and Existing and.Proposed Shopping Centers
st 7'r
f
I
� .
p 0.26 OSM.I s
Sources: Google Earth,2013;BAE-,2013.
Evaluation of Potential.for Mixed-Use Office Space. The Maria Drive site does not offer a
suitable location for typical ground floor office tenants,such as real estate offices or insurance
agents who have site location criteria similar to those of retailers. As explained above,the site
has serious:shortcomings'in terms of site visibility and access,,given that Maria Drive is a
relatively quiet residential.street. For the types of professional office tenants who would
consider locating in upper floor-office space, the site does not offer a location where there are
potential synergies with other similar,,businesses or businessesin related, or with office
support businesses, which are typically found in'business parks or central business district
type locations..
The.Maria,Drive.location is essentially a residential location which would not be appealing to
most office:tenants. As indicated previously,the current developmentat-the site has struggled
to maintain occupancy;with approximately 50 percent of the available office suites vacant.
Although one can point to'the,current poor condition of the buildings and landscaping at the
site as a factor in high vacancy rate,the fact is that if the demand for the office space at
this location was stronger,the property owner would have-had more ability and more.
motivation-to invest in'upkeep of the property. According to the owner, many of the,office
units have been vacant-for quite some time; dating as far back as,2006/2007), and the owner
has been agreeing to rent reductions and other concessions in order to retain the existing
tenants. According to JDA:West,the current owner has found that the location is not appealing
to most office tenants.due to the surrounding residential'uses,the,lack of concentration of
other office space, and an abundance of preferable choices for locations'elsewhere within
9 Q� � d
Petaluma. 'BAEconcurs'with all,of the owner's observations,:based,:on our own
reconnaissance ofthe local office market conditions.
While a site like Maria Drive might,be able to overcome its shortcomings due to strong
demand anchimited supply yin a.tight market,there is such a large quantity of vacant office
space in Petaluma that prospective tenants do not have to resort to choosing inferior locations
in order to obtain space: Accordingto the.Keegan and Coppin commercial real estate
brokerage,.the"office vacancy rate in Petaluma was approximately;25 percent,as of first
quarter of 2013. This was slightly worse than the office vacancy rate for the Sonoma County
office market as a whole. In comparison, a healthy commercial real estate vacancy rate is
often considered to be approximately'10 percent. Thus, office market conditions at both the
local and regional level indicate that there is significant excess supply relative to demand.
It would be tempting to attribute Petaluma's current high office vacancy rate to the effects of
the recession; however, historic Petaluma office market vacancy trend information
documented in the 2012-2013 City of'.Petaluma Economic'Report;,.prepared by the Sonoma
County Economic.Development Board, based on data from.Keegan and Coppin, documents
that Petaluma's office vacancy rate was between 25 and 30 percent as far back as 2005, with
a peak of 41.5 percent in early 2010. See Figure 4 on next:page.
According to Keegan and Coppin, there was about 823,000;square;feet.of vacant office space
in Petaluma as of first quarter'2013 and full service office rental rates were averaging $1.58
per square foot. This information confirms that while there has been a recovery since the
most severe effects of the recession, the Petaluma office marketis still far from being on solid
footing given the existing vacant supply and relatively low rental rates which would make it
difficult to defray costs of new office construction. In an environment such this, building
additional office space in an inferior location such as Maria Drive would almost certainly result
in excessive vacancies, IoW lease rates, and financial losses for the developer.
Potentially adding to the excess inventory of office space, Citystaff+have indicated that there
are at least two office projects within the City of Petaluma that have been fully entitled to
construct substantial amounts'of additional office space. These include a project by RNM
Properties on a 20.4-acre site.on Cader Lane in south Petaluma that is fully entitled for
354,000 square feet of office space, as well remaining approved office development in the
Redwood Technology Center in north Petaluma, which totals 90,000 square feet BAE located
a press release that indicates the Cader Lane office site has,been entitled over 10 years.
Some of the approved commercial space in the Deer Creek Plaza and East Washington Place
shopping centers could be builtas:office space. In addition to these fully approved office
projects, RNM Properties has an additional 13.6-acre office site on South.McDowell Blvd. that
is not fully entitled,butwhich could potentially accommodate 240,000 square feet of office
space. The City of Petaluma's major project list'identifies an additional 60;000 square feet of
office space that is proposed in the Riverfront 2010 project, at the southwest corner of Hopper
Street and Highway 101. Together, the approved but not yet built office space represents over
450,000 square feet of additional supply, while the other projects that are not fully entitled
would bring the total to closer to 750,000 square feet. According to City;staff;and an RNM
Properties representative,that company's office development opportunities have languished
under recent market conditions and due to the lack of opportunity the developer will likely try
to re-position the properties for light industrial/flex type uses.
10
Evaluation ofl Potential'for Live-Work Space. There isrelatiSely little in;the way of existing live-
work:spaceiniPetaluma; however, one exampleofa development offering live work space that
BAE was able to identify was the Waterfront Apartments, in the downtown near the Theater
District, which includes fourlive'work units: Of those four units,the residential leasing
manager reported that most-are being rented as three-bedroom;apartments rather than as
true live-work units. As mentioned previously, the Celsius 44 project, also in downtown, is
styled as a loft project; however,the residential units are designed and marketed as upscale
residential units, not live-work units. One proposed project,the Riverfront 2010 project, which
is shown on the City's.March 2013'Major Development Projects:List as,"under review"for a
location at the southwest corner of Hopper Street and Highway 101, would include four live-
work units out of a total of 273 total planned residential units.
Figure 4: Petaluma Commercial Vacancy Trends
rr Petaluma Commercial P operty.Vacancy Rate,'
2005=2012 Q2,
RetaU Fc=-Industrial Office
50 —
I
iN
40 — f -"` -
"zt
20 : ■,'
905 ;
'06 '07 OB -'09 '10 11 12
Source: Keegan&Coppin,as reported in 2012-2013 City of Petaluma:
Local Economic Report,by Sonoma County Economic Development
Board,2013.
Althoughthe examples of live-work projects are limited,they all share a common trait in that
they are located within Petaluma's central area, near'the waterfront, and in a more diverse
and urban area'than the Maria Drive site. This is consistent the tendency of live-work projects
to bean locations that are'more active and "edgier"than,a site like Maria Drive. According to
the leasing agent who provided information about the leasing activityforthe live-work units in
the Waterfront Apartments,the type of people who are interested in that style of unit want to
be in the downtown area, because that is where all of the action is. Contrasting the downtown
area with the setting'of the Maria Drive site,which is primarily residential,in nature, it is not
likely that Maria Drive would"have'the same appeal for residents interested in live-work units.
Nevertheless, if the marketing experience of the downtown live-work units is an indicator, if
live-work units were incorporated into a new construction project like the Maria Drive project, it
is likely that very few units-might'.actually be used as live-work units and their primary use
would be as,apartments.
11 a—l2
About$AE
BAE Urban Economics is an award winning urban':economics and public-benefit real estate
development consulting practice. Since 1986, we have served more than 1,900 clients
including public agencies, nonprofit organizations, and private developers throughout the US.
All of our work is led by seasoned experts, who are responsible for project direction and
internal quality control.
BAE's experience ranges from statewide policy studies,to strategic plans,,todevelopment
projects.. Our services include feasibility studies, strategic planning, revitalization, public-
private transactions, public financing,fiscal and economic impacts analyses,and development
advisory services. We have extensive work experience in:
• Economic Development
• Sustainable Development and TOD
• Affordable and Workforce Housing
• Public-Private Transactions
• Parks and Community Facilities
• Impacts Analysis
• Financing and Operations
BAE's passion about the "triple bottom line" of sustainable economics, environment, and
equity makes us unique•among.urban economists. We believe that there"are practical
solutions to urban issues which will achieve this triple bottom line,and that consideration of
environmental impacts and social benefits is as important as financial returns.
Our company has practiced this same philosophy since-our inception in1986, with intentional
investments in our staff and workplaces to foster creativity and a commitment to excellence.
We have pioneered the use of survey research to target urban,housing products, created
innovative GIS tools for smart growth planning, and provided real estate advisory services to
some of the largest revitalization and sustainable development efforts in the US. We have
also worked on more'than 50 TOD strategies and plans, as well as award-winning sustainable
regional plans. BAE is a certified:Green Business in Alameda County, CA, bringing our
sustainabiiity focus to our own business practices. BAE is also certified as a WBE or DBE by
numerous public agencies.
The BAE difference shows-we have earned more awards for excellence than any other firm in
our field, our core staff hasiaveraged more than 15 years each with the company, and our
clients have retained us repeatedly over our 25-year history. RAE has 20;staff members in five
offices'including'San Francisco, Sacramento, Los Angeles, New York City, and Washington DC.
For more information, see,www bae1.com.
•
13 , Cr `/�.
Matt Kowta, MCP,.Principal
Matt Kowta manages BAE's Sacramento area office, and has worked,in the field for over 22
years: He specializes in real estate'market and feasibility.;analysis; public finance, fiscal
impact, affordable housing,tedevelopinent,:and strategic econoric development. Throughout
his career, Matt has pioneered innovative techniques in economic analysisao meet the
challenges of contemporary urban development.
Matt has provided strategic;real estate advisory services to a wide range of clients, including
developers,financial institutions, and public agencies,for projects ranging from feasibility
studies for single buildings, mixed-use and transit-oriented,development,and large master
planned projects, including military base reuse efforts, and specific'plans. While.Matt is based
in the Sacramento Region, he brings perspective to local projects from ongoing experience
managing;projects in locations throughout the Bay Area,Northern California,the Central
Valley,the Reno/Tahoe area Oregon, Washington State, Arizona,and Colorado. His
experience spans the full,continuum of the developmentprocess,from long range planning
and pre-development through redevelopment and revitalization. He provides expert witness
and litigation supportservicescto public agency and private sector clients.
Matt recently provided technical assistance to local communities on best practices for
economic and fiscal sustainability,through a national contract with the US Environmental
Protection Agency. He has lectured at U.C. Berkeley, and has been afeatured speaker for U.C.
Davis,the California Downtown.Association, the California Local Agency Formation
Commission Conference,.and the Urban Land Institute Real,Estate School. He is a member of
numerous professional organizations in planning, economic development and real estate. He
is past president of theBoard'of!Directors of the Davis Downtown Business Association. Matt
earned a B.A. in Geography from U.C.L.A.and a Masters in,Cityand Regional Planning from
U.C. Berkeley.
14
a- l5
ATTACHMENT J
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}
Economic Forensics&Analytiics
Maria Drive Apartments Report
Peer Review and Economic Impacts
JULY 26, 2013
This brief report is a peen review of Bay Area Economics Urban Economics (BAE
Urban) report on the property at 35-55 Maria Drive in Petaluma, CA. The report is
dated July 25, 2013. The focus of this report is the suitability of the Maria Drive site for
100-percent residential'versus mixed use. The site is 5.85 acres, where the density is 25
units per acre and the,number of units to be built is approximately 144 units. This peer
review focuses on the key points made by BAE Urban and their conclusions.
BAE Urban makes the case that the best use is multifamily residential. BAE
Urban suggests other uses would'not be suitable for this space. Their contention rests
on two major points: other uses would not fit that area of Petaluma;,and the current
market for other'commercial uses'in Petaluma makes itunsuitable in terms of the
market for commercial space„otherwise. The study considers ground floor retail, office
space specific to mixed use, and live-work space; the study concludes that all these are
poor options vis-a-vis multifamily residential. BAE Urban's evaluations are thorough and
provide a solid`basis fora recommendation to change the'zoning to 100%residential.
This is especially true for the case against adding retail andoffice space to Petaluma,
where,the cases are made specific to this market.
BAE Urban makes a solid case that the market for new retail is going to become
weaker because Petaluma will have over 720,000 feetof,new retail space come on-line
within a mile of the Maria Drive site. Due to the location, mix of retailers in these
spaces, parking, and other intangibles, building new retail within a mile from these new
projects would be a poor economic idea. Further, the lack of visibility and traffic along
Maria Drive makes it a poor location for any amount of-retail or mixed-use space.
•
For mixeduse office, both weak demand for office space regionally and the
locational aspects of the Maria Drive site suggest very little reason for office space at
this site. There has been verylittle office space built in Petaluma since 2006 fora
reason: demand is weak and?projected to remain so. Technological advances have
changed the way residents use office space, and it is unlikely there would be consistent
demand for new office space at the Maria Drive site. As evidence, the demand for the
existing.office spaceat the Maria Drive site is weak.The BAE report highlights that
current vacancy is-at 50% (compared to overall market vacancy of 25%-at 102013), the
landlord has been continually lowering rents in order to keep the existing tenants, and
there has been little to.no reinvestment in the property due to the lack'of office demand
in this location. The argumeht:against live-work space by BAE Urban is also solid. The
.___.,._._ .._._...._.._ .. .._7.Dr-Bd 7YOULIT Peta"tt5rr a,,'PA°94475V 70T31"8")348`r atim9n @em'nft*Oala7 coin:i�Ww tdnf6 rfsiMeote ._......_ „'�•.-__..._-_
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key is the attraction to multiple spaces specifically for that t use; and BAE Urban's analysis
is classic in that the,wantfor artistic space to be near foot traffic to showcase art or in
urbanized part of a cityis'correct. The description of what has happened;on Payran
StreetattheOld Elm Village provides an example of why mixed-use office is unlikely to
work at the35-55 Marin Drive location in Petaluma.
Considering the Economic Impacts
One of the arguments against residential development, even if the market
conditions warrant such use of space, is that the economic impacts are a one-time shot
for the local municipality. This project has economic impacts from its construction
phase andwhen,the units,are occupied; the occupancy impacts;are ongoing and affect
both the local communityand the entire city of Petaluma. The construction would
begin in 2014 and be done in 2015; the occupancy impacts would begin in 2016.
New residents have ongoing economic impacts on where they live. Such a
development has benefits for,both the city overall and the community in which it is
occupied. The community gains new residents that are paying market-rate rents and
providing income to local`businesses. The new units also reduce conditions of blight or
obsolescence in property; this supports the community's wealth in,terms of stabilizing
home prices and local infrastructure quality. The,newproperty also increases the
property taxes being paid, which supports local schools;tl efamilies that'Occupy these
units will also support localschoOls, as paying market rate rent implies the occupants
are likely making more than the median household•income.
There are additional,positive, ongoing effects for the City`of,Petaluma overall. It
is a misconception that the only impacts are construction impacts. The construction
impacts for this project generate over$3'4 million in business revenues, where$24
million of that is construction costs. There would be over:$5 million paid in fees,
ostensibly government revenue. The impacts of these new residents on local Petaluma
businesses, where occupancy is expected to be very close Of not equal)to 100 percent
consistently, can be summarized in Table 1:
P`O. for 75964'1"PealtYtn"5""CA`94975"%7D7.31B'93'48'r alftiIh"g@t'd"nf6fen'3TCS.YOm'r Www:cconfor2ntlts rd-`
s-i1
Table l:Summary of Industries Impacted",by',New'Occuparits,at:35-55 Maria Drive
Description Employment Business Income
Bars and Restaurants 5.4 $342,700
Wholesale-trade businesses 2.2 346,600
Medical and Dental Offices 2.1 266,900
Grocery Stores 1.7 119,600
Real estate agencies 1.6 315,200
Child Care/Household Services 1.3 14,500
Nursing and residential care facilities 1.2 80,600
Auto Parts Retail 1.2 122,000
Investment Banking 1.2 106,500
Banks and Credit Unions 1.1 163,200
All Others 21.2 3,222,200
Totals 40.2. $5,100,000
The assumptions to determine these ongoing impacts from-new Petaluma
residents are as follows:
a. There would be 144 new households in Petaluma; -"
■ The median household income as of 2011 was,$76,185 per year;
o Assume 95,percent occupancy of the apartment Spice;,'
o Assume an average tax rate of 30 percent on the residents; and;
o Assume a5 percent savings rate;
o Petaluma would receive an economic infusion of approximately$7.3 million
annually from these new residents, where some,ofthatincome would leak away
to other areas.
Given the leakages,these occupied units translate into the support of over 40
jobs in Petaluma, over$5.1 million in new business revenues, and approximately
$401,000 in new local and state tax revenues annually. The sales tax portion,for
example, of that increase is approximately$128,400 ofthe;$401,000. This annual
increase inlspending takes'place with local health services, professional and personal
services, as well as retail. A wide breadth of businesses in Petaluma would be supported
by these new households on an ongoing basis.
Summary
The basic economic and real estate analysis concerning the 35-55 Maria Drive
property by BAE Urban is sound and highlights the major issues and reasons for this
proposed change to-100 percent residential. EFA supports.BAE"Urban's conclusions that
mixed-use or other commercial uses would not be suitable for this site/location, and
that multifamily is the most appropriate use given the location and compatible uses
surrounding the site:The options considered by BAE, in terms of commercial space
""PU:"8oz''750'641"Pet3iVmrCA"94575:707:31'8'D34843t1(tilttadtanPoren'siestbtr WiNteetonT6rensitrttrii` ' "'
c�—l 8
options, include;office„retail and live-work spaces in1a:mixed use setting. Given the
location/visibility-of the Maria Drive site, combined with Petaluma's commercial real
estatemarket,especially recent-changes in'tl e retailkmarket;and weak demand for •
office'in anysetting, the best use option is residential.
Residential occupancy should not be an issue. On the commercial real estate
side, there are no indicators.that office space would be occupied, as well as live-work
spaces in this location. This-property provides convenience and an increase in
surrounding home-values for the Maria Drive community; there are also ongoing
economic and social benefits,to"the City of Petaluma in-terms of an infusion of new
spending that will further utilize;new retail options within the City and provide local tax
revenues. In short, the BAE Urban report provides the fundamental reasons to allow for
100 percent residential in this location.
Economic Forensics and Analytics, Inc. Profile
Robert Eyler is a principal at Economic Forensics,and,Analytics (EFA) in Petaluma,
CA. Dr. Eyler'is often called up by the media for his expertise on;global economic issues,
is a forensic economist and acts as an expert witness in trade and damages litigation,
and specializes in economic impact analyses for both private firms and public entities.
Robert earned a Ph.D. from theUniversity of California, Davis in 1998. He earned a B.A.
in Economics.at CSU, Chico in 1992. Robert is,the author of two books and several
academic articles concerning economic sanctions,the economics ofthe wine industry,
and monetary economics. Dr. Eyler has been a visiting scholar,at both the University of
Bologna and Stanford University.-
Economic Forensics and Analytics, Inc. (EFA) is an independent research and
consulting firm located,in-Sonoma County, California. EFA;provides expert witness
services for clientsin need of support for financial or economic arguments in litigation
and/or in depth analysis of the opponent's arguments, expeits,'and.testimony. EFA can
provide clients with retail leakage and fiscal impact reports for economic"development
support. EFA has produced several of these reports for corporate and governmental
clients. Please see more at www.econforensics.com.
Pi0,136 "750641"Petattnaf x94,375';1)7578:034.8watdt7`ilnOetthifditn it's coin�`<vww@ttirifor2%4Ptreo °' "
ATTACHMENT 10
My name is Barbara Dettner. My husband and myself have been property owners
of 64 Maria Drive for forty three >years.
I feel that a. project the size of the proposed 144 unit three story complex at 35
Maria Drive is not suitable for our neighborhood. It is not appropriate for the size of
the property. Three story apartments sitting on a whole.lot-df concrete backing up
to a long alley with loading docks, large trucks making deliveries day and night, a
recycling center, etc. does not make for the environment that would be expected
for "Luxury Living" which is how this"will be marketed. It will take an amendment to
our existing general plan in order to change the status of this property from mixed
use to high density residential designation. It will also require re-zoning. I might
remind everyone here that we have a commitment from the City Council and their
appointed staff and representatives to carry out the existing general plan. I
strongly oppose this change and urge this planning committee not to amend the
general plan for this project.
Our neighborhood is primarily single family homes with the exception of the former
Greenbriar Apartments, now named Addison ranch. This complex is currently
being re-modeled with a planned expansion of another 125 units. This would be
12.5 units per acre for Addison Ranch. The proposed development at 35 Maria
Drive will be 24.6'units per acre.
My main concerns are the wear and tear on our already heavily trafficked street
both during construction and after the units would be occupied, air pollution both
during construction and when the units would be occupied, and the effect on the
existing environment.
aal��is terneve-aththe hittias o t T t, ; s sL ,, i . „ c.
I am not anti development. But this development is not suitable for our
neighborhood. Perhaps if the proposal was not three stories high, included a lot of
green area and was within the guidelines. of fewer units per acre it could be
resubmitted.
\Q-A
Planning..Cormnision;Meeting Preparation Notes Re 35 Maria Dr,
Petaluma CA r ��, ;\ .J„AdAf y, „T � )' -;�..i, , 3
.. r
I am Albert Wong. I cn the owner of 63 Maria Drive. My property is a direct neighbor to 35
Maria Drive property: I am raising the following 7 concerns.
1. Privacy—all proposed 3-storey units facing low density residence will see into our
property
. a. Privacy will be noticeably reduced along the sin-rounding low density residential
properties due to the 3-storey apartments being proposed. Thus it is a huge
concern. The location is not suitable for building with more than 2-storey
buildings.
b. 'fIn-General Plan 2025 Policy# 1-P-3:
i. " n dition'to density standards, establish building;intensity (floor area
ratio) stan ds for residential development;in the Diverse Low and
Medium Density clential districts, to prevent development out of scale
with existing neighborhoo tezt. ]"' ,
c. This contradicts'the General Plan 2025 Policy # 2-P-118
i. which states "Allow lot consolidation in residential areas only when
finding that this will not negatively`impactthe existing neighborhood
character."
2. [New] Mountain view from our house at the south,side will be blocked
a. Having the mountain view retains the visual integrity around our house.,
b. After some work, we look at the only mountain view from our room to get
relieve. Removing the view will reduce our ability to relax from home.
3. [New] Firework view will be blocked at the south west side
a. This will be exploitingzour ability to view the July 4 and the New Year fireworks
from our house, 5a+''t 1 v,-A1 be wttt.
b. As such, the above 3 plus following concerns contradictthe General Plan 2025
Principle 411:
i. which states 1-Foster a sustainable community in Which today's
needs do not compromise the ability of the community to meet its
future needs."
4. The parking condition will likely create overflow parking along the street outside the
concernedlocation back to the.low,density residential area frequently
a. This will create interrupting inconvenience to the residents to the low density
residence area
' 1
10 --Z
Good Evening,
I am a longtimeresident of Petaluma. I have a background in marketing, both BS in business and an MBA
from Columbia University. I am also on the board of the Petaluma Wetlands Alliance, a committee of the
Madrone Audubon. I've spent extensive time doing restoration work in Wetlands.
(a'm hd G-wf/ <YLV$(O�O/� of �'-CC�isi S� '/a4-petit", 0-6-„,_4/4.1
.1 .-
I am here representing myself and the Eastside Neighbors Coalition. We are concerned that the negative
impacts of thispro'ect are beingglossed over or ignored altogether in this initial report.
This project is a significant change from the historic use of land in this area. We believe a change to the
designation and zoning of this area in the direction of high density residential would be a mistake. It
would have'significant negative impacts on traffic, on the nearby Washington Creek and on the quality
of life in adjacent neighborhoods. 7anesi,--/`u 5 y 2 tt In addition, I discovered yesterday a mistake in the.report.There are many references in the report to
the purported density of Addison Ranch as 22 hu/acre and it is used as an illustration that 24.6 hu/acre
is not a large departure from,current usage of the area. The acreage of Addison Ranch is not 9.76 acres,
it is 17.92 acres.That makes the density of Addison Ranch 12.5 hu/acre. Doubling the concentration of
housing units in that area is a big departure from past use, especially when it is replacing an office park.
L1 J
ashington Creek is a riparian corridor that is currently under restoration by the Sonoma County Water
tot Cr W
2rtx�, Agency. Native plants and trees are planted along the banks and are watered and weeded on a regular z f"
(no basis by the county. It is a home to Egrets (both Great and Snowy), Green Herons, the Black-crowned
Night Heron, Mallard Ducks,Turkeys, and other species of birds.. lt,has water year around, even now in J
the summer. It has crawfish,fish, frogs:and muskrats. And these are just the species I have seen in la J1
� � r
casual walks along the creek
OIL li
This creek suffered greatly during-the "unofficial" high-density eraatGreenbriar Apartments.There
were several creek cleanups by local groups including Casa Grande.and.one organized with the help of
my father's Kiwanis club. We pulled out furniture, bedding, discarded food in containers, etc. In addition
I cleaned the area several times on own,which is whyl know that it was used as a privy, a party
place, a place to sleep and to have sex. When the population went down significantly-after the financial
crisis hit, the creek began to be dean. /G("° 4.0 /;l< en- ` 794-`r 1q'l'�
.CYC --nom 50w . fit ne,5�(-et r / ,
There is a clear association between having large numbers of people living nearby and the health of the '-a2ca�c,4i,
creek. I am afraid of the impact of the:construction, especially when the creek has not been considered
in plans, except as a path. - 'o? corn etvbtecC p/nej fif.t ant
f6 c Can P/-gc.
The developer sent me a letter that refers to schools, trails, parks, nearby. %Byte aye Ho A-
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t V 1
I am a resident of Petaluma for the past forty three years. I live at 64 Maria
Drive. I'm very concerned':about making any change to the General Plan that
will allow this project to move forward. Making changes in the GP that's been in
effect for 5 years and seems to be working would be counterproductive . It
could set a precedent for other out of state land speculators to open shop here,
where it is a more lucrative market then they have at home.
That being said my main concern is the project itself. After reading the report
on the project I find some disturbing things that could only be addressed by not
giving the zoning change and this complex not happing, at all.
My first misgiving;about the whole thing is the size. Trying to cram 144 living
units on 5+acres is not what you call living the luxury life and by the way that
is the word they used to describe this complex..A slab of stone on a counter top
and air conditioning does not make it a luxury apartment
I am not a tree hugger but why do they need to clear cut the property of all the
40 year old trees? I know they are not native, they are not too good looking
but for most part they are:healthy and standing. Then we have Washington
Creek. They contend that it's not much more that a drainage ditch. If you have
lived around here for a while you know different. In the spring you have
nesting birds, Redwing Black birds and such. A.little-later a Brace of Ducks then
lots of ducks, you might see a rabbit or a muskrat. And we have fish and frogs
and lots of stuff and who'knows a tiger salamander??
As we lamented this is a big complex, the roof line will be 42 feet above ground
level that's three stories high. Privacy for the people who live on Creekside with
their backyards to the project is gone .
This is earthquake country there is a big one coming, it will happen no doubt.
The soil the buildings are to be built on has a very-good:chance in a strong
quake of Liquefaction That means turn to mud or goo, it's a fact look it up. Also
on that note how about water. 144 units are,a lot of bodies that will stretch our
water supply even thinner .Remember the last draught, shower with a friend
once a week. Bricks in the toilets, not funny. Then if and when the rain comes
what about run off?No Problem they say, that is bull. The roof and parking lot
will collect a lot of rain and its going where? Into the creek and storm sewers.
They say a large amount will remain on the property. Nonsense.
Now I know a lot of you are wondering when.I'm;going bring up traffic.... Now
traffic in the area on.Maria''Drive is not pretty , its ugly. At times its minutes
before you can back out of our driveway. This is not about it's about the
whole neighborhood and its about the air quality and the quality of life of the
area. Cancer on our block is out of control..Lung ,Breast, Colon. I'm sure there
are many factors contributing to it but car exhaust from thousands of trips a
day on Maria Drive must be part of the problem.
I don't know if you are aware Addison Ranch just across the street, it used
to be Greenbrier is gearing up with a facelift, much needed: They are also
going to build another section. of 100 + units. As you can see we really don't
need the proposed 144 units:at 35 Maria. And just for kickers to really stomp
on our neighborhood,. Safeway Inc. is planning to build a gas station on the
north east corner of Mc`Dowell,and Maria Drive right across the street from 2.
preschools and 1 grade school. I'm afraid quality of life our part of Petaluma
might be disappearing.
C"--/ ,
to-c■
Hi, my,name:is.Laura Bouchard. My mother and l"reside at.80:'Maria:Drive.,She has lived there since 1968
when'she bought the house and I grew up there. I am hereto represent both her and myself.
I have lived and worked in.Petaluma most of my life; including working at the Petaluma Chamber of
Commerce as the Member Services Director. In that role'I invited new businesses to our city and helped
them promote.themselves.
Petaluma has a.General Plan. I believe that we should be sticking to our General Plan. A lot of people put
time and effort into creating the General Plan. As I understand this project, this would involve an
Amendment to the General Plan, changing these parcels from Mixed Use to High Density Residential.
This is a big change.
This does not serve the residents neighboring the area nor the Little League Park, school and preschool
nearby.The flow of traffic would be too heavy with that many people living in this area
One of my main concerns is that Maria Dr., a residential street, is already getting a great deal of traffic.
People are using this streetas a shortcut'to Safeway, avoiding the heavy traffic on Washington Street
and the difficult left turn as welkas the intersection at McDowell and Washington. It's quicker because
there is less traffic and easier;to';turn left. In addition we also have city,buses coming down our street.
All this increased traffic makes-it difficult to get out of our driveways. People driving down Maria often
run or roll through the three way stop sign at Maria and Creekside Circle; which is dangerous. It's a
residential street, it's not a street that is designed or large enough to handle heavy traffic flow.
Closer to McDowell on Maria, increased traffic would be dangerous for the Little League Park, the school
and the preschool--which l'm very familiar with, because I worked there.This would make it very
difficult and dangerous for parents picking up their kids.
The traffic report online is all about intersections working at acceptable levels of service. It says nothing
about what this traffic does to our quality of life or how it damages our safety.
I lived at Greenbriar from 2007 to 2009..Although there were many'nice people who!worked and lived
there, there were many gang related problems and overcrowding.After examining this project site,how
it would look and what they plan to charge for rent, I have strong doubts that they can sustain that kind
of high rent arid the services. I am afraid that it will decline the way Greenbriar did.
Another thing that is.not,addressed in the studies is that the negative impact on our neighborhood will
result in lewe� • •- V• ■- • • • This will have a depressing economic on the entire
•area.
I would like to see these parcelsstay Mixed Use. It's the right designation for this area. If it is
redeveloped, I'd like to see offices and space for small businesses. Petaluma has always backed small
businesses.This is important. Petaluma needs these kind of spaces for professional offices and small
businesses. We don't have,that,many'office parks in East Petaluma and this is the perfect spot for them,
right next to residents and near the kind of shopping center that supports small and professional offices.
Thank you for your consideration. Please do not approve this project. It's wrong for this area.
83 Maria Drive
Petaluma CA 94954
August 13, 2013
To: Petaluma Planning Commission
Fr Terence M. Garvey- Registered Civil Engineer:
Re: Apartment Development.at 35 Maria drive
The high density apartment complex proposed for 35 Maria Drive requires a change in
zoning. The existing development has provided environmental problems`due to lack of
separation from the branch of Washington Creek where fencing was damaged and/or removed.
A block wall of low height between 35 Maria and Washington Square also acts as little barrier to
partying and trash left in its wake. Much trash ends in the Creek.
The General Plan should not be changed for this project. Poor management and planning
for existing office space should not he a reason for changing the zoning to operations that will
exacerbate the environmental problems,due to further housing of a very,dense nature. Trash,
water and sewer capacity, increased traffic,parking on Maria Drive curb, congestion at the
juncture of Maria Drive, Park Drive, and Safeway's receiving alley along with adjacent baseball
parks that add to dangerous;conditions.
If 35 Maria is approved by changing zoning,Addison Ranch will ask for 100 to 125 more
units which should decrease the open space which had the ability to serve as recreational space
The original developers had a reason for the wide spacing of units. Few developers have such
foresight. Why change it?
The letter to Kathleen Garvey notes 35 Maria proponentsiare.not affiliated with the other
developers. In a sense, they are-not, but practically they eachbring`on an added environmental
issue of every facet of planning thy adding to an enormous load for traffic, water, sewer, and
safety. A proposal is being,considered for a fueling station at.the intersection of Maria and
McDowell. This would wipe but many small,businesses at this corner of Washington Square.
Some will say this is a-consideration for later. The former Safeway store site has not been
utilized yet.
The comments on office space utilization in the August 1 letter to Kathleen Garvey are
not fair: The operators of this site have made every attempt to discourage tenants by complete
lack of maintenance. With proper maintenance and added sites it stands a a:perfect site to add
small supporting businesses rather than suffocating1urban cabins stacked on one another.
Lets keep this corner of Maria for small businesses and professions as was intended. Add
police substation for the one officer who has done so much to gain compliance with the law and
immediate environmental needs of our community.
marial.
aitHt
'PROVENCHER &FLATT,.LLP ATTORNEYS AT LAW
823 Sonoma Ave. Santa Rosa,'CA_95404 Douglas B. Provencher
•
Phone: 707.284.2380 Fax: 707.284.2387 Gail F. Flatt
OF COUNSEL
Janis H. Grattan
Rachel Mansfield-Howlett
Rozann Bateman Smith
August 13, 2013
Cityof Petaluma
Planning Commission.
Senior Planner Alicia Gitiidice
11 English Street
Petaluma, CA 94952
phone: 707.778.4360 fax: 707:778.4554
email: citycle"rk@ci.petalunia.ca.us
Via email and hand deliveny
•
Re: Mitigated Negative Declaration prepared`for'the Maria Drive
Apartments, 35 Maria Drive General Plan.Amendment, Zoning Map
Amendment and Site Plan and Architectural Review
Dear Senior Planner Alicia Giudice, Chair Jennifer Pierre and Planning
Commission.Members,
On behalf concerned area citizens, and the Eastside Neighbors Coalition
("Coalition") thank you for the,opportunity to comment on;the Initial Study and
Mitigated Negative Declaration (MND) prepared for the 35 Maria Drive
Apartment Project without adequate environmental.review.l The Project consists
1 My law practices centers on CEQA related enforcement.I have:acted.as:lead.counsel for
Petitioners in several recent successful CEQA cases:Ross Creek Neighbors v. Town of Los Gatos,
(2009)Santa Clara Superior Court Case No 108-CV-106461 [Petitioners were successful in
obtaining injunctive relief, the issuance of a writ, and rejection of the Return to the Writ]; Save
San Juan Valley v. Caltrans, (2010)Contra Costa Superior Court Case.No CU-08-00176;
Healdsburg Citizens for Sustainable Solutions v. City of H.ealdsburg(2010)Sonoma County Superior
Court',Case No SCV-243748;Friends of Historic Hangtown v. City of Placerville (2012)El Dorado
County Superior Court Case No PC-20110145;North Sonoma County Healthcare"District,
Transportation'SolutionscDefense and Education Fund,Palm.Drive Health Care District, California
Nurses Association,and Sierra Club v. County Of Sonoma, Sonoma County Board`of Supervisors and
Sutter West Bay Hospitals, Luther Burbank Memorial Foundation, Sutter Medical Center of Santa'Rosa,
Sutter Health, Sutter West Bay Medical Foundation, Sutter Medical Foundation (2012)Sonoma
County Superior Court Case No. SCV 248271;and the partially published appellate case,
Healdsburg Citizens for Sustainable Solutions v. City of Healdsburg (2012)'206 Cal.App.4th 988.
Before joining Provencher&Flatt,LLP,I was a law clerk and associate with the Brandt-Hawley
Law Group'.During that time, I worked with preeminent CEQA attorney Susan Brandt-Hawley
on numerous cases including,such published cases as Bowman v. City of Berkeley (2005) 131
Cal.App.4`" 173; Lighthouse Field Beach Rescue v..City of Santa Cruz (2005)131 Cal.App.4`s 1170,
Lincoln Place Tenants Association v. City of Los Angeles (2005)130 Cal.App.4th 1491, Preservation
•
Action Council v. City of San Jose(2006) 141 Cal.App.4th 1336, San Franciscans Upholding the
Downtown Plan v. City of San Francisco(2002) 102 Cal.App.4c°656, and The Pocket Protectors v. City
of Sacramento (2005)124 Cal.App.4th 903.
10-12
Letter to Planning Commission
August 13,;2013
Page 2°of"3''
of an application for a General Plan Amendment,.Zoning Map Amendment, Site
Plan and Architectural.Review and associated environmental review for
construction of a 144-unit apartment complex on an approximately 5.85 acre site
located at 35 Maria Drive; General Plan Amendment to change the property's
land use designation from Mixed Use to High Density Residential and a Zoning
Map Amendment to change the property's zoning classification from PUD to R5.
CEQA provides that a-MND is lawful only when "clearly no significant
effect on the environment would occur, and ... there is no substantial evidence, in
light of the whole record" that such impacts may follow project approval, taking
into account adopted mitigation measures._(Pub.;Resources Code § 21080
subd.(c)(emphasis added); Guideline § 15064, subd.(f):)CEQA requires an
agency to prepare an EIR whenever a project "may have a significant impact on
the environment." (Pub.;.Resources Code § 21151, subd.(a),,emphasis added.)
There is a low threshold requirement for initial preparation of an EIR [which]
reflects a preference for resolving doubts in favor of environmental review when
the question is whether any such review is warranted.
The proposed MND did not adequately analyze potential environmental
impacts in the areas of biology and traffic. The Coalition respectfully requests the
City require an EIR be prepared for the proposed Project to adequately address
these issues.
Biology
The MND failed to acknowledge the existence of an adjacent significant
riparian corridor along Washington Creek and its environs. The corridor is
managed and under restoration by the County of Sonoma: The MND failed to
adequately describe the Project's setting as being proximate to the corridor and
failed to consider potentially impacts to the corridor's habitat and wildlife. The
MND merely notes that the Project is adjacent to the Washington Creek trail and
states that there are no biological resources on the Project site (MND, page 24.)
However, impacts to adjacent properties and habitat must be considered in the
environmental document and were not.
Traffic
In the comments on the MND, numerous first hand observations were
made by concerned residents regarding potentially significant traffic impacts.
Commentors noted,;that congestion at Washington Street and N. McDowell Blvd.
would be exacerbated by the Project and other proposed development in the area
such that traffic would route through Maria Drive in order to bypass congestion.
The W-trans traffic study confirmed that the Project would result in a
deterioration of the level of,service (LOS) at the Washington.Street and N.
McDowell.Blvd. intersection from "D" to an unacceptable "E." In the long range,
10-13
Letter to Planning Commission
August 13, 2013
Page 3of3
a Rainer Avenue interchange and a protected left turn phasing on the E.
Washington is proposed to improve the LOS at the Washington Street and N.
McDowell Blvd.intersection to "D." However,if the improvement is not
implemented, no mitigation has been proposed to address increased traffic on
Maria Drive: And adequate mitigation has not been proposed to address short
term impacts on Maria Drive or the Washington Street and N. McDowell Blvd.
intersection.
Inaccuracy
Staff claimed that; "The project is located across the street from an existing
apartment complex, which is developed at a density of 22 units per acre, similar
to the permitted density range under the current and proposed land use
designation, which allows a'density range between 18.1 to 30 units per acre."
(Staff Report page 7.) The proposed Project's density is 24.6 units per acre. The
MND mistakenly evaluated the Addison Ranch apartment complex as being
consistent with the character of the existing neighborhood based upon the
evaluation of the total acreage of the Addison Ranch as 97, whereas, the real size
of the complex is 17.92',acres. The actual density of Addison Ranch is 12.5 units
per acre. Commentors'notedthat the Project's density is not in character with the
existing neighborhood and raised related issues regarding safety and traffic
impacts.
Thank you for your consideration.
Sincerel ,
I/ J1. f .
Rachel Mans i.el.- • ,. •tt
Eastside Neighbors Coalition
•
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`�ki•• at
at
is I
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''$c 4-'2, y j Wit, • k A. " ,, z
NO General Plan Amendment for 35 Maria
. Petition byEastside Neighbors Coalition
Change to the city's General Plan should not be undertaken lightly.
Changing the zoning to high-density while ignoring or discounting the adverse impacts to the surrounding
neighborhood is irresponsible and.notthe "smart growth" that we voted for:
Sign this petition and send a message to the City Council that we expect greater consideration for General
Plan changes and more concern for'the health of our existing neighborhoods.
Negative impacts of the project far outweigh any potential benefits to the city and its residents.
Negative impacts include:
• Increased•traffic,congestion to,major intersections and surrounding residential streets, adversely affecting
safety; health, and quality of life.
• Safety concerns for the little league;park, McDowell Elementary School and Tiny Tots Pre-School.
• Environmental concerns forair quality and the East Washington Creek, currently being restored by the
County of Sonoma.
• Loss of nearby access to professional services and local businesses resulting from the demolition of
existing office space.
Facebook: https://www.facebook.com/EastsideNeignbors
to -6
To:
Chris Albertson, Vice Mayor; Petaluma City Council
Teresa Barrett, Petaluma City Council Member
David Glass, Mayor
Mike Harris, Petaluma City Council Member
Mike Healey, Petaluma City Council Member
Gabe Kearney, Petaluma 'City Council Member
Kathy Miller, Petaluma 'City Council Member
We residents of Petaluma petition the City Council to reject the amendment
_ to. the General Plan, zoning change for 35 Maria Drive and the proposal for
a high density, three-story apartment complex.
Sincerely, [Your name]
News
See article on similar complex in Marinby'Eastside Neighbors Coalition This complex is only 36 units
larger: 180 compared to 144 of 35 Maria Drive. http://www.marinij.com/marinnews/ci_24293559/corte-
madera-residents-displeased-monster:apartment-complex
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Ain Corte Madera residents displeased with 'monster' apartment complex
Posted: 10/12/2013 01:00:00 PM PDT Click photo to enlarge A towering structure housing 180 apartment units
has emerged near Highway 101 in Corte Madera and locals say they are appalled at its "monster" size. The
project broke ground late last.year at the former WinCup site on Tamal Vista Boulevard, but it wasn't until
recently that its true size became apparent.
`0 —w
Supporters
Reasons for signing Most Popular Lates
Daniel Ellecamp PETALUMA, CA 12 days ago Liked 2
Why is this important to you? Adding 144 three story units will have an adverse affect on my
neighborhood by adding hundereds of additional car trips to an already congested area. Also three
story apartments would be out of proportion in our neighborhood ofsingle family homes and two story
lowdesity apartments. The city should not change the general plan so that a developer from Iowa can
make a profit. We need smart development in Petaluma!
Lisa Shiffrin PETALUMA; CA 13 days ago Liked 2
Believe it or not, there are some things more important than money!
Tiffany Renee PETALUMA, CA.about 20 hours ago Liked 1
With limited funding for local streets, why would we add additional..car trips to already degraded
roads that the City can't afford to maintain?
BERT LATHROP PETALUMA, CA about 21 hours ago Liked 1 I AM VERY INTERESTED IN THE
CITY.SDHERING TO THEIR PLAN,TO HAVE OUR CITY RETURN TO EARLIER POLUTION
LEVELS. THIS IN MY OPINION WILL NEVER HAPPEN WITH ALL THE EXPANSION IN
SUCH A CONJESTED AREA. APPARTMENTS ARE FINE BUT NOT AS TO CHANGE THE
TRAFFIC ENVIRONMENT IN,SUCH A NEGATIVE WAY. BUILD WHER THESE TENENTS
WILL NOT CAUSE FURTHER OVERCROWDING OF OUR'CITH STREETS.
Susan Jaderstrom PETALUMA, CA.about 21 hours ago Liked 1
Apartments bring more traffic and pollution--but not more revenue. The health and safety of the
existing residents should be'respected.
Pamela Granger PETALUM, CA 1 day ago Liked 1
The area of Maria/McDowell/Washington is one that I currently avoid whenever possible due to
traffic congestion. I can only imagine what it.is like for the residents of that area. My
recommendation is to observe'traffic patterns that result from increased retail locations for
several years prior to considering a general plan change that logically will aggravate the
situation.
10'11
Terence M. Garvey PETALUMA; CA 12 days ago Liked 1
This will increase traffic on Maria, Park Lane and McDowell. It's°also a bad place for residential
units— the noise at the 24 hour Safeway from night deliveries, trash compactor and refrigeration
units. Danger to little league park and preschool from increased traffic.
stephen manz PETALUMA, CA 13 days ago Liked 1
There's already too much traffic'and frequent accidents in the area. Why would we want to allow
a high density apartment complex:right in the middle of this mess. We need more infrastructure
not 3 story apartment buildings.
Martin LaFleur PETALUMA, CA 14 days ago Liked 1
I live in the area and don't want it to expand any more.
Karen Kerrigan PETALUMA, CA 14 days ago Liked 1
It's right.in back of my house
Emily Roeder PETALUMA, CA 14 days ago Liked 1
It will impact a neighborhood in a negative way.
Norris Dyer PETALUMA, CA 14 days ago Liked 1
Local issue
Lisle Lee PETALUMA„ CA 14 days ago Liked 1
This developement will virturally trap up residents in the two traffric lights between McDowell
and Washington St on Maria Drive. That is our only egress outof our neighborhood. By putting
hundreds of more cars on that little stretch, we will not be able to get out of our neighborhood.
Judith Metcalf PETALUMA, CA 14 days ago Liked 1
Far too many people crowded into the area....save petaluma.
Darold Graves PETALUMA, CA 14 days ago Liked 1
this is important to me and my family because of the high density traffic area that will be created
Margaret Tighe PETALUMA, CA 14 days ago Liked 1
As an retired architect and urban planner, I think this project would adversely effect the quality
of the existing neighborhood.
Karen Shine PETALUMA, CA 15 days ago Liked 1
I have lived in this neighborhood since 1986 and have witnessed a huge increase in traffic just
getting on Maria Drive from Eastside Circle. A development of this nature will only make it that
much worse. It will also be a huge safety issue for our children that play ball at Murphy Field,
play in McDowell Park, go to the nursery school and elementary school in the area,
lc
Kathleen.Garvey UNITED STATES 15.days ago Liked 1
"The General Plan'envisions Petaluma as a city of strong,neighborhoods.A guiding premise...
is that activities and facilities used on a frequent basis... should be easily accessible to
residents. Land uses are,designated to ensure balanced neighborhood development with a mix
of uses, and provision of new parks and commercial centers in neighborhoods that currently
lack them."
Barbara Loutsch PETALUMA, CA 15 days ago Liked 1
This is our neighborhood and we feel that changing the zoning to a.high density would forever
change the hometown feeling that we love about living in Petaluma.
Keith Lew PETALUMA, CA about 11 hours ago Liked 0
This is an attempt to bury a poorly thought out project by change in general plan. This will add
at least 144 cars to an intersection already at level "f" congestion. Also the incease in density to
the area woud adversely impact quality of life.
Karen Carsey PETALUMA, CA 1 day ago Liked 0
I live in this area it is too congestions already. Why would^you want to endanger the children
who are going to a primary school, 2 day care faciliies and play baseball and soccer in the
park?
C. M. Weisker PETALUMA. CA 1 day ago Liked 0
This high traffic zone does not need more buildings blocking sunlight and removing
natural air purifiers, i.e., trees! This is where children play Little League, on the school ground
and in a daycare center. They thrive on open space, not crowded multiple housing.
Louie Ingram PETALUMA, CA 3 days ago Liked 0
Far too high of a structure. Already very large low income:housing directly across the street.
High density will have negative impact on the environment.
doris tolks PETALUMA, CA 4 days ago Liked 0
Three story units do not fit into the neighborhood. In fact I`don't like any the.the three story
building in Petaluma
SHERRILL YURTH PETALUMA, CA 4 days ago Liked 0
Let's see what the impact on traffic from the 2 new shopping centers is before adding to the
density at the adjacent location.
Paula Cornyn PETALUMA, CA 4 days ago Liked 0
High density creates more traffic problems.
Carl Hallberg PETALUMA, CA 4 days ago Liked 0
Petaluma seriously needs a breather from all this constant development. Empty shopping
plazas, narrow streets, and yet building more and more? Enough.
Yvonne Johnston PETALUMA, CA 5 days ago Liked 0
It will change our area with traffic congestion and possible crime activities
Albert Wong PETALUMA. CA 7 days ago Liked 0
Obvious degradation of quality-of life is foreseen, which is a major concern to us, and does not
adhere to the purpose of the General Plan. Further increased'traffic makes it even harder and
more dangerous for us-to pull out cars from our house at the curved corner with blind-spot traffic
and for single family residencealong"the whole affected section of Maria Drive and surrounding
local streets every single day. 37storey high rise buildingscalso will block major portion of view
from us being very close to them and will block surrounding single-family residence as well
forever.
janet balshaw PETALUMA, CA 7 days ago Liked 0
Property Value and Quality of Life
Paul Agazzi. PETALUMA, CA 8 days ago Liked 0
There's already too much trafficin the area.
Barbra.Agazzi PETALUMA, CA 8 days ago Liked 0
This area can not afford the traffic and the additional traffic could very well cause children to be
hurt near the elementary school and the park right where this building is proposed.
Lori Rolovich PETALUMA, CA 8 days ago Liked 0
Because my neighborhood is CROWDED enough!
Mary Cruz PETALUMA. CA 9 days ago.Liked 0
Increased traffic on-an already busy street.
Linda Hartrich PETALUMA, CA 11 days ago Liked 0
We-are.already being asked to conserve water -- how can the city buid so many units when we
already have a water shortage?
Rebecca Lofton ETALUMA, CA 14 days ago Liked 0
Residents of a community have the right and responsibility to question decisions that are
contrary to the health of that community.
to -` 0
Shannon Antonini PETALUMA-, CA 15 days ago Liked 0
Have rental house on Eastside Circle
Lisa Sheean PETALUMA, CA 15 days ago Liked 0
This is my neighborhood and it already has too much traffic, noise, etc.
O'Hagan,Jennifer
Subject: FW: 35 Maria and Addison Ranch
From: Lisle Lee lmailto:lislelee@comcast:net]
Sent: Tuesday, August 13,2013 2:37 PM
To: Hines, Heather
Subject: 35 Maria and Addison Ranch
Dear Ms. Hines,
I am writing to vehemently oppose the proposed apartment complex at 35 Maria Drive and the proposed
Addision Ranch expansion: The traffic will become a nightmare on Maria, especially at the intersections of
McDowell and Maria,and Washington and Maria. Traffic at the intersection of McDowell and Washington is at
the point of congestion where people are already taking Maria drive to by-pass that intersection. When the two
new shopping centers are completed on Washington St. and McDowell Blvd.;at Rainier, the traffic at those
intersections will be even worse and more cars will detour down Maria. To,add to that traffic by adding more
apartments is irresponsible. The;city has already allowed a new senior apartment bldg. across from Lucchessi
Park. To add more housing within a,stone's throw of the McDowell and Washington Street intersection and
further impact the surrounding single family residential neighborhoods is not in the best interest of the city.
As I cannot attend the meeting tonight, I hope you will add my comments to the public record.
Thank you,
Lisle Lee
120 Eastside Circle
Petaluma, CA 94954
r �0 -22
O'Hagafl„Jennifer
From: Giudice,Alicia
Sent: Monday,August:12,.2013 8:52 PM
To: O'Hagan, Jennifer
Subject FW:The Haven@ Washington Square
Hi heres another late comment.
Thanks
Ali—
From:Carol Mott [CarolM @Fulcrumproperty:com]
Sent: Monday, August 12, 201312:24 e,m
To: ienpierreoetaluma@vahoo.com; wolpert @sonic.net; kathleencmilleroffice @gmail.com; iocelvnveh @vahoo.com;
richard @lacehouselinenicom; johntenniswick @gmail:com; GinaMarie:BP @mail:com; hhines@ci.oetaluma.ca.usa; Giudice,
Alicia
Cc: inavordavidolass@gmail.com; councilman.albertson(Egmail.com; mike4oet(aiaol.corn; mthealv@sbcglobal.net;
countilmemberkearnev@me.con kathleencmilleroffice @gmail.com
Subject The.Haven@ Washington Square
Attention: Planning Commission
As the.owner-of the Washington Square'Shopping Center. I have reviewed The Haven@ Washington Square project with
the Developer•JDA West, LLC. JDA West, is a very well respected developer/property manager in the residential
industry. They take great pride in maintaining a project that will be an asset to the neighboring residents,businesses and
the community of Petaluma for many years to come. We are very supportive of the project and look forward to welcoming
The Haven @ Washington Square to the community of Petaluma.
Sincerely,
Mark Friedman
•
FULCRUM MARK FRIEDMAN
PRESIDENT
1530•J STREET SUITE 20p
SACRAMENTO, CA 95.814
915/ 244 8585
( o-23
Q'Hagan,,;Jennifer
From: Hines;.Heather
Sent Tuesday, August 13, 2013 8.09 AM
To: O'Hagan, Jennifer; Giudice,Alicia
Subject: Fwd: Reservations about 35 Maria Dr project
Late mail for Maria Drive
Sent from my iPhone
Begin forwarded message:
From: Chris Albertson <councilinan.albertson a Rmail.coin>
Date: August 13, 2013, 7:39:08 AM PDT
To: Brad Morrison<brad@amorrisonforbes.com>, "Hines, Heather" <hhines(n)ci.petaluma.ca.us>
Subject: Re: Reservations about 35.Maria Dr project
Mr. Morrison --
I have-forwarded your concerns to the Planning Director. I have received many similar e-mails
from your neighbors. As I.have told them, there are usually two-sides,to every issue. You (and
they) should remain informed and involved as this project-moves-through the city bureaucracy.
Respectfully, -- Chris Albertson
On Mon, Aug 12, 2013 at 7:19 PM,Brad Morrison <bradcr morrisonforbes.coni> wrote:
Dear Planning Commission and City Council Members,
I live at 167-2 Kearny Court, very close to the proposed project,at-35:Maria Drive on the Planning
Commission agenda for Tuesday, August 13th. I am writing today to express my reservations
against that project, I know that we need,affordable housing in Petaluma but I think that the size
and scope of this project needs to be re-considered.
First of all,there are three story buildings designed as part of this project. The height of a three
story building is'inconsistent with everything in the surrounding area and is too high given that
there are,stringentrules against any homeowner doing the same thing. After all, if should some
developer can do it, would you consider allowing everyone,else in the area to do the same thing?
Right now, we cannot even build a fence over six feet. On it's face, the`idea seems unfair.
The density of the project also seems high given the surrounding single family homes. I think
that the impact upon the traffic, schools and community services is too much, especially
considering that we already have a medium density project in our neighborhood. As a taxpayer, I
am concerned about the impact on police and fire services. These services are becoming
increasingly expensive and we need to think about density as an impact upon these costs.
tp-LA
I would like to go on record_as being opposed to this project: Lhope that you will vote it down as
proposed.
Thank you for your'iconsideration.
Brad Morrison
1672 Kearny Court
Petauma, CA 94954
2
to _Z
O'Hagan, Jennifer
From: Hines, Heather
Sent: Tuesday, August 13, 2013 8:10 AM
To: O'Hagan;•iennifer; Giudice;Alicia
Subject: Fwd:;Maria,Drive Apartment Complex
Late mail regarding Maria Drive
Sent from my 'Phone
Begin forwarded message:
From: Chris Albertson <councilman.albertsonAgmail.com>
Date: August 13,2013, 7:42:15 AM PDT
To: Trudy Grabenauer<tgrabenauer(ctvahoo.com>
Cc: "Hines, Heather" <hhines@ci:petaluma.ca.us>
Subject: Re: Maria Drive Apartmen •Complex
Thank you for your comments. As you may be aware,the residential neighbors do not share
your positive opinion about this project. I have forwarded your comments to the Planning
Director. You should remain informed and involved as this project moves through the city
bureaucracy.
Respectfully, -- Chris Albertson
On Mon, Aug 12, 2013 at 9:31 PM, Trudy Grabenauer<trabenauer cr,yahoo.com> wrote:
I am the owner of Cold Stone Creamery in the Washington Square Shopping.centert We-have recently been made
aware of an exciting'apartment project:being proposed adjacent to Washington Square As a small business owner,
we would greatly appreciate the increased business that will result from the high end tenants in this complex. The
drawings of the complex are very inviting.This project will be a definite asset the.neighborhood.
Trudy Grabenauer, Owner
Cold Stone Greamery,Sonoma&Napa Counties
cell: 707-888-2547
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Giiidice,Alicia _ .
From: Brad Morrison <brad @rnorrisonforbes.com>
Sent: Monday, August 12„2013 7:19 PM.
To: jocelynyeh @yahoo.com; richard @lacehouselinen.com;.
kathleencmilleroffice @gmail.com;,jenpierrepetaluma @yahoo.com;
johntenniswick @gmail.com; wolpert@sonic.net
Cc: Giudice, Alicia; councilman.albertson @ gmail.com;teresa4petaluma @comcast.net;
mayordavidglass @gmail.com; mike4pet@ aol.com;.mthealy @sbcglobal.net;
councilmemberkearney @me.com; kathleencmilleroffice @ gmail.com
Subject: Reservations about.35 Maria Dr project
Dear Planning Commission and City Council Members,
I live:at 1672 Kearny Court,very close to the proposed project at 35 Maria Drive on.the Planning Commission agenda for
Tuesday, August 13th. I am writing today to express my reservations against that project. I know that we need
affordable housing in Petaluma but I think.that the size and scope of this project needs to be re-considered.
First of all, there are three story buildings designed as part of this project.The height;of a three story building is
inconsistent with everything in the surrounding area and is too high given that there are stringent rules against any
homeowner doingthe'same thing. After all, if should some developer can do it, would you consider allowing everyone
else in the area to do the same thing? Right,now, we cannot even build a feride over six feet. On it's face, the idea seems
unfair.,
The density of the project also seems high given the surrounding single familyhorries..l think that the impact upon the
traffic, schools and community services is too much, especially considering that we already have a medium density
project in our neighborhood. As a taxpayer, I am concerned about.the impact on police and fire services.
These services are becoming:increasingly expensive and we need to think about density as an impact upon these costs.
I would like to goon record as being opposed to this project. I hope that you will vote it down as proposed.
Thank you for your consideration.
Brad Morrison
1672 Kearny Court
Petauma,CA 94954
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Giudice, Alicia
From: John.Matern <jamatern @gmail.com>
Sent: Saturday,August 10,2013 11;01 AM
To: jenpierrepetaluma @yahoo.com;;wolpert @sonic.net; kathleencmilleroffice @ gmail.com;
jocelynyeh @yahoo.com; richar d@ lacehouselinen:com;johntenniswick @gmail.com;
Hines, Heather;Giudice, Alicia; mayordavidglass @ gmail.com;
councilman.albertson @gmail.com;teresa4petaluma @comcast.net; mike4pet @aol.com;
mthealy @sbcglobal.net; councilmernberkearney @me.com
Subject: Haven at Washington Square
Dear Planning Commission,
It.has recently come to my attention that there is a project being proposed that would bring high quality
apartments to the Petaluma area. I've never felt moved to do this before but I would like to add my two cents to
the conversation.
I think the Haven at Washington Square is a wonderful idea and I hope that we can make it happen. My family
and I live on Washington Street and Vallejo and have recently been thinking of moving. Our house has
recovered most of its value since the crash;and'now we would like to pursue moving. The problem is that we
have nowhere to go.
As you well know, there is very little inventory in Petaluma for buyers..So we began to think of selling our
house and renting for a few years until another opportunity to buy presents itself But there is very little
inventory to renters well.
We feel stuck in a house we have grown_outof, in a neighborhood we would like to leave.
The Haven at Washington Square would give us another option, or at,the very least, relieve some of the
pressure on the renting market and free up a few options for people like me and my family.
I hope that you consider this view point in what is a very difficult decision.
Thank you very much for your time:
John Matern
140 Vallejo Street
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Giudice, Alicia
From: Ellecamp, Daniel<Daniel.Ellecamp @goAAA.com>
Sent: Friday,August 09;2013 221 PM
To 'alicia @mplanninggroup.com'; Giudice,Alicia.
Cc: Jonckheer, Elizabeth; 'jocelynyeh@ yahoo.corn'; 'richard @lacehouselinen.com;
'kathleencmilleroffice @gmail.corri'; 'jenpierrepetaluma @yahoo.com';
johntenniswick @yahoo.com'; 'wolpert @'sonic,neti 'councilman.albertso @gmail.com';
'teresa4petaluma @comcast.net; 'mayordavidglass @gmail.com'; 'mike4pet @aol.com';
'mthealy @sbcglobal.net; 'councilmerr berkeamey @me.com',
'kathleenmilleroffice @gmail.com`
Subject _ 35 Maria'Drive:Rezoning
Alicia:
I am writing to express my strong opposition to the proposed zoning change to 35 Maria Drive.The City of Petaluma put
a lot of time and energy into passing ifsgeneral'plan and I believe that deviating from that plan by rezoning this property
would be a major mistake. I have lived around the corner from this property for the past 20 years and the traffic and
noise from Maria Drive and East Washington streets have increased dramatically.The relocation of Safeway to the South
end of the shopping center has contributed to the increase in traffic on Maria Drive.
I oppose this proposed zoning change for the following reasons:
• General Plan-The city should stick to the general plan and not deviate from the plan unless it passes a new
general plan
• Environmental Impact-35.Maria boarders a creek that Sonoma County istrying to restore by planting native
trees to provide cover for native.wildlife
• Air Pollution-The addition of hundreds of car trips per day only adds to the air pollution in the neighborhood.
My wife and daughter are both:asthmatic
• Noise-The commercial use of the property generates a minimal amount of noise during business hours during
week days. A large residential project will generate noise 7 days perweek over many more hours
• Traffic-The number of car trips generated by adding 142 units to,asmall parcel would generate hundreds of car
trips per day creating noise and air pollution
Addison Ranch is also proposing to add 125 additional units to their property. Between the two projects this will become
one of the most densely populated areas of'the;city.The car traffic is going to put a huge strain'on'the intersection
of McDowell and East Washington streets. When you combine the traffic exiting Northbound 101, the three shopping
centers nearby plus the new shopping center under construction due North on'N. McDowell and these two residential
housing proposals, it adds up to a traffic nightmare.
Mitigating the issues of this project is not feasible;orpractical. I would support a combination commercial/residential
project, but at a much lower density.The proposed expansion of Addison Ranch needs to be taken into consideration
along with the proposed rezoning of 35 Maria in order to gain.a complete perspective of the impact on my
neighborhood and my quality of life.
Unfortunately I will be out of town'and will be unable to attend the City Council meeting next Tuesday night. I wanted to
ensure that my comments are registered with the Planning Commission and the City Council.
Daniel Ellecamp
1566 Creekside Drive
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