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HomeMy WebLinkAboutPresentation 1/6/2014 Pre tat'to-w Public Opinion Research Results PRESENTED TO THE: CITY O '_: PETALUM11 . ntA7BI a w • •,�. tea, : . �,� ,f { �r �m� k'k � �'� > r B � �� N r �, 6 7-A7;:`*!: 3�k • 1, �';Ty' w t .' '�*,np$; r h'" k°'E' n.';;r rt.4F,�� 6 ..0 aAr ?.... E..n x,t . .,y� ,�ts '•� �-Lc y. td • �t 34 i _N t fi d �b� � Y „ q fl4,+. r'jrcel, Q 1 'f y„tJ° c ry M +' a yrP X $ ; N. � . . „ .zroQ 1 f i r ... Y, ag. " ° 'S ', f° pro v 'ifC k` r x,- y 'ur i w c\C� ; y 9 'r 4.}s�1 'e. Ix r 7�w'th Tm tr� J �Y djts�+�� � ., P y+.. 95 'r- , J n 6' . $s '�.s t�E �.�'� .�' 4'1 il,n �k a r �°`�'��'•'k �� .. �q. a+5 . FIELD DATES : 11/ 25/13 — 11/27/ 13 45o COMPLETED SURVEYS MARGIN OF ERROR: +/- 4% R 3) • $.,F i� 4 %�e� '*. v - ,a. ,iVif L:i 1 -1' ' I ' .� Sy s -? f- ' ' - 1't �'fin iv ter` C • t' j-e-fc .*.4'i-a? -"• LLt.e.4 ali k -S x r.. Y m o♦.cAt N4 t n p 4 `'>�f_' ; *� ar`, F `" �ilE3'P f -. ...4,.--1 --h• .r t2.,` C' A'''-'''''':te',r- '� '� _ i ,I -'trb ` iit - , .•_ ::: a. � .y .�A � >`k'�p a i1�FT+ n 1V - �uc�C rye tI r{ _ y��Y: '°r. - H• HOW DO VOTERS FEEL ABOUT PETALUMA? WHAT' ARE VOTERS' PRIORITIES? HOW DO VOTERS FEEL ABOUT A POTENTIAL FUNDING MEASURE? • 3 y 31-tje". n i i��gs a,r b 7°Rr ,J;�h' f'? ' y�{.:A " 1 .,r �k J _L T 4 s 'l 4 Au . 6 4 ; I , ]P' ` L _2 ♦ ' r -,1 ' 'u ¢Jr� -,'^ 1 ptiF ha *4i dyy / E•m1 �,� { ,,, rt.IA:. c-c--71 N Z.' 0 VOTERS FEEL THAT PETALUMA IS ON THE RIGHT TRACK. RIGHT DIRECTION : 55.6% WRONG DIRECTION: 23.8% MIXED: 14. 7% DON'T KNOW: 6% k t�Y Y X ...$ a� qq ^' an *' -�p `. h S 4 b° d4 4 �3 ,� are 1 r'C,�N P.". 4 "p{ 9 p p J t t l V: °n n 1 i6. T ay/fly) r Cv 'A i61 w iy c: ( U a ve r ff,rt1" 5S 14 >& a��$ `` .T"'n a 4 I*9+T a �$ b* Al n. eat N e •,ept�i r is f4 al deg : ", r r u '°6' r 51 :r .S i ffi �® s u7( �B& I� a } *+ ' "° 3 ' 11.t i __W p ,yam. .� a . 741 _"'tx e 'fa t4 �j{. 1 $ Y {� b ?N . i"..�I' l $"R! b ' �L q, # h s; °'4 W + 41,-.d+f " i i /' A c ai;.` d 4 .3y a r �° ++ ra.ejLi r 1013- 41 .1o, ,fin gar ' I l "l e 'tjn ?4tv �e +. `b� 0n"'r" . t447,1 °' 444' a # _Ji.. 'r s ,� b u. :3 7 Ayy¢, '* e N g +e ..3c....r"°a<, 4- `� .a.��£?`aa.� •� aw-x'a'< �, wr, EXCELLENT PLACE TO LIVE : 53 . 8% GOOD PLACE TO LIVE : 41. 1% FAIR PLACE TO LIVE: 4.4% yt - - — ®.,. alb . . va.. e,„0 aA •. �• 'w,' x « n: • ,_.s'' "kGCi. sr it ` 5 _ [f 'f i 'I....„ ,. ....,:.. _ t � r Tr` • Voter Perception of City Council .. a a".. '" " "c s n4ynf41h . may ,. & �. R. � r xs j 3iuWrrc i + _ � Neutrxl fl *At-',' "° `. j z ,1,: a R �a Y X "2 s° �.�. . IIL `liukVU "'t l z y Favorable43% } '; 4 r {t om 4 ii I Vi , �� # -, i Unfavorable „t k ; a 4� c^+''AA c f y j¢m � C n �&,' • y � : �d 1 t" n> F SY ,' .fi E - e e w. ac x ..� - a....: .4 m' , a4�,°m - <m .Fr raR '1 'O TTC`"°- � " " '� c .....,a x �`�M T ,, . .. 4..: E4 . is 1 Voter Perception �f Fire Department Unfavorable 3% Neutral 8 � +t�f „e,3 � 4�@� a a _ A aF l � �'ct t f rr�S a ' I k p i .+ spa ,«. rl1i„1'h'" ri r' . S '---;-t Y "�, ' 4;1 P Favorable 86% '. a g; ,aW r i. i rl III i sr *'? } ' � � 'ski r < 'I., - x5. sr� r�sy-1f ,c 'n•s,i LS +,%R. ... h. ,.LI .. rxi.... n '� f:-j tl v mg„ n r ... a t. it 1 Vote Perception of Cha der of Commerce ♦ I, 0 y,l 3 r k ® o Neutral-6 o � �r�, 4 xa , ll f ..- - .t.�F "1717 Favorable 43% au r x say CB6gr'Pi 4 M'♦. } i �a >`'°.'4. r s c. raj 1,6Iftxy;,.- .., ,, -.4i ,s,q w a - % h'Litp-'�'I I, krz�' Rtrrn,-. N. 10. -rl'{• ♦ _. � et, �.� I.nfavorab e �i �� " ask ��i r.:01.441'1'. re Sr v' y ,1 S�tx....'" 6;4' . 'ff �Tna" ,,x n St $' it k yX V `� CD? Cr ' CrCCption O ono ®t111 :0 r o Supervisors 2 ti v ' '''' ' oole 34%% ,, x ,Favra4,. Neu ® b 4' d r la ka,� n r. ¢`a acrd �,� i ,y' 4�.- yxw .. ,.A w e m •. - ' Ilia: i Q " f i Unfavorable , $r 44 3 e ., y 1 • .yt - $p ' .. a ., .� ,. s,.,.,,-,' A° ., .. F... Fa `.eau 'Al, < p CO otell Satisfaction with Clay Services ] V k Y 2 ?4S^ X t 0 _ � 451 t K ,& , 1, p � rvfrl N] � 'y LL• ice' ��U �.. �. C.)$_, V. Imo' af: O^1 "CC. .� ,Gr"E. _ I�1 Cam'ci) oaf O . cn _ Z O '4-' tU p4 +, ��cC++r O U a) Fi= 00: ct as WO Z . . 1\ Seriausr ess of City Issues Very or Somewhat Serious 86.7 9 �A ro U �, El ct „q, ■ 121 .4 ya 4 ie f•C i ,y4:-2 *7 a ry r rtlr Thr\.1 .1 t 1 t\ -1 -0 , un 4a 'n ,.��:ti, ti� ;y�rV�'i:v-N2t .4.?: �.,� • ' yW d„yi_'ylr,fr M1 .-.■'. f _ Ar' y, S • BALLOT LANGUAGE n, - -2 • A,, 4; i i.Is.; T - Ll r iL xy a 1 d elf r ` Y, B'i °�," k�1 r a 4♦ � ..Q � ..1 ks T '' .r ,l';:it s �' i7 .L '* ; J"� '1 b 1 ' a �G tty •-i2 r" vi NcX+d 71` 11" ' ` 4 -' - r? � �_ , b. ' 1. ,T ' t L �M.tl, .J & .n1"r•� ' 4' 1€ © • SUPPORT : 6o % i OPPOSE : • 37 /0 E—__ -� -.y _. ... .u�w n. r u.w _ _ _ - ..• ... i. .r. •a . x - '. t •4 1ti� T Gyyu.' C L 1 1• l _I •E. FPM 4 t ylAS k' t d ry 1 Es'F ^)(((,x�{Wt - ,�y .t (.4".i.:' hi.-', t �5; A. •IM- �I>'r�l.Y 1F -. - ;eI 1 :r.S.i nip 0 0A rL '0_' �-�'`J °,�Q a'a h:L o t j c� tk.•fi b ;S7 6-V: _. �;r' .�' i!i®$ .C� .F ,ot- 1....- Jam";v t�,1 F Fr9r '4kkl t s:k �-i— r�-+t1Sr T i...1 �'k - I I SUPPORT : 65 % OPPOSE : 29 6 R- ■ c Fes. ,6 • • 0 .1. j r - sa� � ra t:,r I I � l $�1 ° b3- JtiY A ' ' ” A I. �l r �TM� iI `$ . 1 f w-.y ./.....,,. '�F'ti^ .. m a S I �,a 410 r l °r- �.- ..{• SUPPORT : 69 . 8 % • • OPPOSE : 25 . 1 • '\ P' i �1 t \^.aJ 3+ rxi Dt, 2Ixr - r k^�r ' ,-","4-,j •� -,-t q r 'fi J ' tJ_,, /F I - _ '~ �V A ,' d _ SOS , 4 9� li� s : a:. 2�' � ifry�4 urn:.. i r,�.._J., t SUPPORT : 56 % OPPOSE : 36% 'n _ - j ; I:,r.--“4:ijaitt' '' ic-r:Iritt al '07 0 6. ':€11S.4 ' le: n 72,r,Thr:,,, ,,:c11(.6tH-r„fp.cfpn-t,,troy--c-2A_, --,- ,_ 0 SUPPORT : 6i% OPPOSE : 32 _ \thi c t,,, I li t 7 , qx .-: — ,11:,- :rJI_�,.. d a i Tli - U Y f.i Z, 4--- C,. ir:aas P :-r )1 fir' �ncrFav�' r , 3 1 1. ea•.�+1-,t-- f I �, =S `'i"��1 t "� �A _ : Y� s'rr f t R iii- ;, qq 5 R +T- nl 5 _f, d1"I r •i 4J7 F� i #Y4 41 ',' s ''''' II 'R fY1 '.-'l ay: t. It ie t krr'i �4� v-- ,I w:+-i t r`' - _< _ t ins DREDGE THE MARINA, BASIN & RIVER: 32% REPAVE & REPAIR STREETS: 66% EXPAND PUBLIC TRANSIT ROUTS & HOURS : 34% REPLACE AGING EMERGENCY EQUIPMENT: 46% REPLACE AGING/INEFFICIENT STREET LIGHTING: 36% INCREASE POLICE PATROLS : 34% R r T-, 1 - ri lAi :2:;':= ,1 4p' fr „{ ,, ' � 1 ��',F�' �}ivF4�nV"5� _ I' _.�, �4:fy�tvi� S ��� 4 fY. ... S5 r r � .1F'� ,. i $yam- $ $ • 1 _ cAr �,r v:+� - -4. �d"K- e �kJ� , t-,a1'iF sv :�f,,��{{ r.,-L-- . i 4 79w f -. � .n -r y r z ,i CLOSE COMMUNITY/SWIM CENTERS: 53% ENDING RECREATION PROGRAMS: 47% END NEIGHBORHOOD PARK MAINTENANCE: 53% END VISITOR'S PROGRAM : 26% i CHARGE FOR DOWNTOWN PARKING: 48% FURTHER REDUCE .FACILITY HOURS/AVAILABILITY: 31% LAY OFF POLICE OFFICERS: 61% REDUCE FUNDING FOR STREET LIGHT MAINTENANCE: 37% CLOSE A FIRE STATION: 68%iF , V • . - ,yrs sa-tet „J.: 1, a Istrkr rk: zr "'tti4 14VGir); - tcol - , Ts" 1.4?151 ‘.5ttft: ag "b4 r 4r,rie.efr7 tiA42 : . Els; ?r,,`. -K '74 r, gem:- .0. anisAT Two, tn. ter C';;" j:N. *Lt* , • ;** 4 '1/41A- **; " tr e‘i.st f»,-; ffiAi.511. ,d • jai -4. ,ikr4, 4'.-±,9"-ft • 14 t) 41 ft 4k4 vrqq, tcm.‘^. irPI' ) 00 _ gt OW.k 010111M JP":St. .174' Recomm-La a .., ,-T4 'cf •. •OUTSIDE OF TRAFFIC & ROAD CONDITIONS, VOTERS ARE SATISFIED WITH CITY SERVICES & LEADERSHIP. •PETALUMA HAS THE NECESSARY SUPPORT TO PLACE A FUNDING MEASURE ON THE BALLOT. •THE FUNDING MECHANISM SHOULD BE GENERAL, RATHER THAN SPECIFIC, IN NATURE. ANY TAX MEASURE SHOULD ADDRESS CONCERNS ABOUT TRAFFIC & STREET MAINTENANCE. • -a: - - , . • :17.-i''11 + , .-'• • 7-r-+, •N j K.. SM mot.•rat Ir.' i L A SALES TAX UP TO ONE CENT IS RECOMMENDED LENGTH OF SALES TAX DOES NOT APPEAR TO BE OF MAJOR SIGNIFICANCE MEASURE SHOULD STRESS LOCAL CONTROL OF FUNDS TAXPAYER SAFEGUARDS, SUCH AS AN OVERSIGHT COMMITTEE, SHOULD BE INCLUDED l a% I t Petaluma Field pates: 11/25%13—11/27/13 n=450 Hello, my name is . Mayl please speak to . I'm:from WBC, a public opinion research company.We are not;telemarketers trying to sell anything, or ask for a donation of type. We're conducting a public opinion survey about issues that concern people in Petaluma. This call may be monitored or recorded for qualityassurance. 51. Gender(By observation)' Male 49.6% Female 50.4 S2. Do you currently live at, (Respondent's Address)? (If respondent did not say yes, interviewer terminated survey) Yes 100.0% No/Don't know/Refused (not read) 0.0 01. First, I know that it is.a long way off, but how interested are you in voting in the November 2014 gubernatorial elections? Are you,extremely interested, very interested, somewhat interested, not too interested, or not at all interested in the November 2014 gubernatorial election? Extremely interested 41.6% Very interested 31.1 Somewhat interested 18.4 Not too interested 4.0 Not at all interested 3.1 Don'tknow/Refused (not read) 1.8 Cal Next, thinking'about the City of Petaluma in general, would you say things are going in the right direction or would you say they are off on the wrong track? Right direction 55.6% Wrong track 23.8 Mixed 14.7 Don't know/Refused (not read) 6.0 Q3. Generally speaking, how would you Tate the City of Petaluma as a place to live? Would you say it is in excellent place to live, a pretty good place,just fair;or a'poor place to live? Excellent 53.8% Pretty good 41.1 Just fair 4.4 Poor 0.4 Don't know/Refused (not read) 0.2 Q4. Next, what'do you think is the,most serious issue facing the residents of the City of Petaluma that you would like to see City government do something about? Affordable housing 1.8% Nothing/no serious issues 3.6 Too much growth and development 8.2 Traffic congestion 23.8 Business development/economy 4.2 Jobs/unemployment 0.7 Waste and inefficiency in City government 1.8 Neighborhood quality of life 1.1 Police services 2.0 Fire Protection and Ambulance Service 0.0 City budget/loss of funds/need more funds 1.3 Youth programs and services 1.3 Keeping;businesses in town 0.9 Street/sidewalk repair 24.0 Park maintenance 0.9 Raimeroverpass/crossover 1.8 Casinos 1.3 Gangs/crime/violence 2.7 Schools/education 2.4 Pensions 0.9 Water issues 1.8 Homeless issues 0.9 Train/public transportation 1.6 Otherispecified) 4.4 Don't know/Refused (not read) 6:7 Open-end responses -All of the above. • -Cannabis club. -Change city council. -Connectivity issue how the town"is connected_through.the fluidity. -Dutra plant. -Environmental issues with the River;and organized sports for kids. -Environmental issues. -Get rid of Obamacare. -Global warming. l would think the facing property, enforce the leash law, and clean up.after their pets, fix the potholes, and sidewalks. -Landscape. -More sports like pool„tennis:courts. -People carrying around firearms•in;other parts of the city. -Recreational use pool. -Renewable energy. -Rivers and mosquitoes. -Sales tax revenue. -Tax pays. -Urban sprawl. -We're overcharged for utilities.. Q5. Next, I am going to ihention'issuesi,Sbnie people say might be problems for residents of the City of Petaluma. After I mention each,rone,iplease tell.me:whether-you consider it to be a very serious problem, a somewhat serious problem, or not too serious a problem or not a problem at all for Petaluma residents. (Split A, n=225) Very serious Somewhat Not too serious Not a problem Don't know serious QSA.Crime in general 11.6% 40.9% 37.8% 8.0% 1.8% QSB.City streets in need of repair 62:7 24.0 8.4 4.4 0.4 QSC.Continuing police anti-gang 31.6, 35.1 14:2 9.3 9.8 and anti-drug,operations Q5D.The availability of senior 10.7 24.9 21.8 23.6 19.1 services 45E.Retaining experienced police 25.3 28.0 16.4 18.2 12.0 officers Q5F.Waste and inefficiency in 24.0 32.0 17:3 13.8 12.9 City government 05G.The time it takes for police 13.8 12.0 20:4 37.3 16.4 and firefighters to respond to service calls (Split B,-n=225) QSH.Too much growth and 19.1 27.1 24:4 28.4 0.9 development Q51.The availability of stable, 24.0 36.9 20.0 10.2 8:9 good paying jobs in the local area Q51.Traffic congestion 52.9, 31.6 10.7 4.0 0.9 Q5K.The amount of taxes and 16.4- 29.3 26:2 23.6 4.4 fees people have to pay for city services QSL. Not enough activities for 15.6 24.4 22.7 25.3 12.0 youth Q5M.The condition of Parks'.and 13.8 27.6 30.2 24.9 3.6 other.Public Spaces • A Q6. Next, lit going,to read a short list:of local city'government departments'androther institutions in ' Petaluma. After hearing each one Please tell, me if you have a generally'favorable, neutral, or generally unfavorable opinion of each one. If you've never heard of the department or program, please say so. Very Somewhat Somewhat Very Neutral Don't know favorable favorable unfavorable. unfavorable Q6A.The Petaluma City Council 11.1% 32.2% 17.3% 9.1% 24.7% 5.6% Q6Bi The Petaluma Police Department 37.6 36.7 7.8 4.9 12:2 0.9 Q6C.The Petaluma Fire Department 67.3 19.1 2.4 0.7 8.2 2.2 Q6D.The Petaluma Chamber of Commerce 14.0 29.1 8.2 4.2 33.3 11.1 Q6E.The Petaluma Argus Courier 28.2 31.1 6.9 3.6 20.7 9.6 Q6F:The Sonoma County Board of 7.3 27.1 .16:7, 7.1 30.0 11.8 Supervisors Q7. Now I am going to ask you about some specific services providedby Petaluma's.city government to the City's residents. For each one,lrmention, please tell me how satisfied you are with that service. We will use a scale from one to seven, where one means you are NOT TAT.ALL SATISFIED and seven means you are VERY SATISFIED: Remember, you can choose;any number from one to seven to express your opinion If you:have;no opinion or don't know about a service) mention to you,you can tell me that too. Here is,the first one... 1-Not at all 2 3 4 5 6 7-Very Don't know (Split B,n=225) satisfied satisfied Q7A.Senior services 0.9% 2.2% 4.4% 11.6% 29:8% 14.2% 10.7% 26.2% Q7B.Traffic,management to reduce 32.4. 16.4 16.4 15.6 10:2 4:9 2.2 1.8 congestion Q7C.'Firefighter and emergency . 0:4 0.0 2.2 5.3 17.3. 28.9 34.7 11.1 medical services response times Q7D Availability of after-school 4.9. 3.6 12.9 11.1 21.8 10.2 4.0 31.6 recreational programs for kids (Split B,n=225)' Q7E.Street repairs and maintenance 29.3 17.3 18.2 16.4 9:3 4.9 4.0 0.4 Q7F Maintenance of publioparks 4.9 5.3 16.4 20.0 27.1. 13:8 7.1 5.3 0713 Neighfforhooff Police 3:6 2.2 7.1 12.4 25.3 25:3 19.6 4:4 Protection Q7H.Repairing Street Light Outages 6.2 7.6 ;14.7 19.6 18.7 15.1 13.3 4.9 Q8. Now let me ask you about.a measure that may appear on the ballot irvan upcoming Petaluma city election. This measure might read as follows: SAFE PETALUMA MEASURE To: Restore police and firefighter positions; Repair aging roads and sidewalks; Relocate, modernize and expand City fire:stations;'Replace outdated fire engines, ambulances, and police cars; Modernize and expand the Police station; Complete flood protection ,projects; Increase public transportation; Increase and modernize street lighting; Shall the Petaluma City voters enact.a•one-cent sales tax for 30,0ars,with local control, independent financial audits and public review of expenditures? If the election were held today on this measure, do you think you-would vote yes in favor or no to oppose it? Definitely yes 35.8% Probably yes 24.4 Undecided, lean-yes 1.6 Undecided, lean no 1.6 Probably no 7.6 Definitely no 22.9 Need more information 4.4 Don't know/Refused (not read) 1.8 • Q9.Why would you vote yes for this measure? Needed/important 21.6% All reasons mentioned 15.1 Streets/roads 10.1 • Taxes 3.6 One cent/Penny 1.4 Affordable increase 1.8 Funding 4.3 Like it/support it 4.3 Fire.d"epartment 2.9 Police 4.3 Cit •services 6.1 Flooding 0.4 Benefit/help 6.1 Infrastructure 2.9 Public transportation 1.1 Nothing/none 1.8 Other 8.3 Don't know/refused 4.0 W Open-end responses -Because I am a civil servant in.another city and 1 think that they deserve it. Unless there are grants available. -Because lam a senior citizen and it is a greattplace to live. -Because it will raise'the money to do this, that's fair. -Because it's better to chip in something. -Because it's expensive to do all'the things listed in the measure and the costs continue to rise. We have tax revenue from recent commercial expansion, but it's not enough to do what they're trying to do. -Because Petaluma is:-growing at a fast pace, and we need to do those things that they mention to keep up. -Because the city needs the money;to'make those improvements. -Because the one percent increase'is necessary. We need'eastwestroads to go to east side to west side. -Because there is so much more crime and we need to keep up with the rapid growth. -Because we need more safety, better roads for the future. -lam concerned about the fall.back on how the money would be spent. I think there should be a very detailed oversight committee. -I think public safety is very important. -I think we have to keep',everything'up and the people who live here have to pay for it. -I think yes except for transportation because there are huge buses with no people in them -I want to see things go forward. -Majorinvestments and maintenance. -More interested in seniors and response.times. -One to see the city of Petaluma,to progress a little bit toward the future. But not big changes to maintain our background,and history. -Sounds like things oughtto be done. -To keep Petaluma a clean and environmental place and making sure we are protecting all the homes that will be'affected by the flood, rain or natural disasters: -We have'more people and it would be needed. -We have to have operating capital. We need to modernize the community. 010. Suppose that'1this ballot measure to maintain and improve Petaluma's,public safety was increased by'A cent instead of a bill cent. In that case would you voteyes_in favor or no to oppose? Favor 65.3% Oppose 29.1 Undecided 4.2 Refused (not read) 1.3 011. Suppose that this ballot measure to'-mintain arid improve Petaluina'spublicsafety was increased by%cent instead of a full cent,In that case would you vote yes in favor or no to oppose? Favor 69.8% Oppose 25.1 Undecided 3.6 Refused(not read) 1.6 012.. Suppose the measure increased the City's sales tax for 8 years. In that case,would you vote yes in favor or no to oppose? Favor 56.2% Oppose 36.0 Undecided 5.3 Refused (not read) 2.4 013. Suppose the measure increased the City's sales tax for 5 years. In that case,would you vote yes in favor or no to oppose? Favor 60.9% Oppose 32.0 Undecided 4.4 Refused (not read) 2.7 014. I am going to read you severaI.methods;thatsmight b"e:used to raise money to maintain and improve city'services in Petaluma; including;public safety protection. For each one,tell me if you would support or oppose using that particular way of raising new revenue for city services. Support Oppose Undecided Don't know Q14 A.Increase the city sales tax by 51.3% 38.7% 7.3% 2.7% one-cent,which would raise$10 million per year. Q14B.Increase real estate transfer 32.7 54.7 10.2 2.4 tax to be paid every time a home is sold,at$3 per$1,000 of the sale price -which would raise$1 million'per year. 0.14_C.Increase the city sales tax by% 57.6 34.0 6.4 2.0 cent,which would raise$5 million per year. 014_0.Increase the City's Transient. 36.0 42.9 9.6 11.6 Occupancy Tax by 2%,which would raise$350,000 per year. Q14E.Increase the city's sales tax by 56.0 33.6 9.1 1.3 '/4 cent,which would raise$2.5 million. per year. • 015. Now I would like to return to a potential,futuremeasure,entitlettSAFE PETALUMA MEASURE. First, lam going to mention-a list of waysimoney:from the PUBLIC SAFETY ballot measure could be used. Regardless of your opinion of the measure;.after'I mention;each one, please tell me how willingyou,would be personally to pay for thatproposed item through enacting"a sales tax in Petaluma. We-will use a scale ohone to seven,where one means NOT AT ALL WILLINGto vote to pay for the use and seven means you are VERY WILLINGto vote to pay for the use. If you have no • opinion or don't-know enough about that item I mention, you can tell me that too. Here is the first one... (Split A,n=225) '1-Not at 7-Very all willing 2 3 4 5 6 willing Don't know 0.15_A.Dredge the marina,Turning. 18.2% 6.2% 6.2% 16.4% 15.6% 9.8% 21.8% 5.8% •Basin and Petaluma River 015_B.Repave.and repair more 6.2 1.8 4.0 3.6 14.2 13.3 56.0 0.9 streets in Petaluma Q15.5.Relocate-and rebuild 19.6. 10.2 9.3 11:6 16.9 9.3 15.6 7.6 Downtown Fire Station Q15_D.Expand routes and hoursfor 16.0 6.7 9.3 11.6 14.2 11.6 22:2 8.4 Petaluma Transit Q15_E.Complete flood-protection 13.3 4.0 6.7 10.7 21.8 12.4 24.4 6.7 projects 0.15_F..Moderniie the Petaluma 18.7 8.4 9.3 11'.6 20.9 12.0 13:8 5.3 Police Station and Emergency Operations Center 015_G.Replace aging-fire trucks; 12.0 6.2 5:8 11.6 14.7 17.3 28.9 3.6 ambulances and emergency response equipment (Split B',n=225) Q15_H.Fill frozen vacant positions in 12.4 4.0 8.9 10.2 20.9' 14.7 23.1 5.8 the Petaluma_fire and police departments 0151L'Replace aging police cars and 20.0 8.9 12.0 10.2 20.0 12.4 13.8 2.7 equipment C115_J:Replace;all street lighting 15.6 8:0 8.0 9.3 20.0 13:8 21.8 3.6 with new technology to increase reliability and reduce maintenance costs 015_K.:Increase police,patrols in 17.8 4.4 11.1 11.6 18.7 13.3 20.4 2.7 Petaluma Q15_L.,Increase the quality and 8.9 5.8 8.4 8.9 17.8 17.3 28.0 4.9 year-round availability of parks for youth sports Q15_M. Restore;school,resource 14.2 3.6 7.1 8.4 15.6 14.7 262 10.2 officers.in Petaluma's schools 016. Which of the'following two potential service enhancements do you think Should be the highest priority for increased funding in.Petaluma? Improve police services by hiring more officers 43.8% Improve 911,emergencymedical services by relocating, rebuilding, and expanding the Downtown fire station? 38.9 Don't know/Refused (not read) 17.3 017. Now I am going to mention to you some specific services that.could be funded by the sales tax ballot measure. After hearing each:statement, please tell me f It:is!Extremely Important, Very Important, Somewhat Important or Not Important to you if the service were funded. Extremely Very important Somewhat Not important Don't know important important. Q17k Increase the number of 14.0% 27.1% 40.4% 16.4% 2.0% police patrol units available to follow up on property crimes Q17C.Enhance code enforcement 4.2 9.8 34.4 33.3 18.2 services 017D.Improve.911 response. 19.3 35.8 31.3 9.6 4.0 times for police officers,fire fighters and ambulances 017E.Increasing arrests for 22.2 30.7 27.8 17.3 2.0 driving under the influence of alcohol and drugs �1 Q18. Now I am going to.read you a fist of statements made by people who oppose the public safety ballot measure I have been describing. After I read each one, please tell me whether it makes you more inclined to oppose the:measure. If the statement has no effect on your thinking, one way or the other, please tell me that too. Much more Somewhat more Somewhat less No effect Don't Know inclined inclined inclined Q18A.Taxes are too high already. 15.3% 14.2% 13.1% 52.4% 4.9% By voting noon this measure,we can finally get some tax relief. Q188.City government is trying 16.2 17.1 15.6 45.8 5.3 to scare us into passing this sales tax.In reality,the City has plenty of money and just needs to manage it better. 018C..We should vote no on this 15.3 19.6 12.9 43.3 8.9 measure'because.the City has not addressed the problem of rising public employee pensions and benefits. 0.18D.There is not enough 12.9 15.3 17.3 48.9 5.6 growth in Petaluma. Allowing additional growth would bring in the tax dollars needed for city services. 1e/ 019. Nowt am going to read you,a'list of.stateiiments madeby,people who support the public safety ballot measure I have been describing. After I read,each one; please'tell me whether it makes you more inclined to support the measure. If the statement has no,effect on your thinking, one way or the other, please tell me that too. Much more Somewhat more Somewhat less inclined inclined inclined No effect Don't Know 019A.All funds raised,by the tax 38.4% 26.0% 5.1% 28.0% 2.4% measure will stay right here in .Petaluma. Not a penny can be touched by the State. Q198.This measure will give 25.3 25.6 8.9 35.6 4.7 Petaluma the resources to better monitor sex offenders and parolees in our community. 019C.The tax measure is 14.9 24.4 15:6 41.3 3.8 temporary,lasting only 8 years. 0190. Without this measure,the 22.2 24.4 12.9 36.2 4.2 Petaluma Police Department could be forced to lay-off officers. Q19E.This measure will allow .24.2 27.8 9.3 332 4.9 Petaluma to increase anti-gang operations. 1� • Q20. Next, I am going to read-you?a.list;of changes'to services that the City of Petaluma may have to consider ifa new.sales tax measure is not:passed...After you hear each one, please tell me whether you would;find each of the following budget cuts or cost saving measures to be completely acceptable,somewhat acceptable, not too acceptable or'not!at all acceptable as a way of helping.to balance the City budget. (Split A,n=225) Completely Somewhat Not too Not at all Don't Know acceptable acceptable acceptable acceptable 020A.Close community and swim 2.2% 17.3% 24.0% 53.3% 3.1% centers. Q20B. Eliminate funding for 3.6 19.6 27.1 47.1 2.7 recreation programs Q20C.Eliminate maintenance of 2.7 16.9 25:3 53.3 1.8 neighborhood parks Q20D.Layoff police officer 4.4 16.4 14,7 61.3 3:1 positions (Split B,n=2251 020E. Reduce funding for street 6.7 32.9 20.4 37.3 2.7 light maintenance Q20F.Close a fire station 2.2 11.1 15.6 68.4 2.7 020G. Eliminate the Visitors 9.3 32.0 14:2 25.8 18.7 Program 020H. Charge for parking 10.7 23.6 15.6 48.0 2.0 downtown and in City lots and parking structures 0.201.Further reduce the hours 7.6 43.1 15.6 30.7 3.1 that City facilities are open to the Public Q21. Sometimes over the course of a survey like this people change their minds. Let me ask you again about the SAFE PETALUMA,MEASURE,which will enacta one-cent sales.tax for 30 years, with local control, required independent,financial audits and public review of expenditures. if the election were held today,would you vote yes in favor or no to oppose it? Definitely yes 35.8% Probably yes 18.2 Undecided, lean yes 2.2 Undecided, lean no 1.3 Probably no 9.3 Definitely no 26.7 Need more.information 4.2 Don't know/Refused (hot read) 2.2 Q22. What information sources do you'use.to find out about the City.of.Petalume news? The Petaluma Argus-Courier 41.8% The Santa Rose Press Democrat 23.8 Television news 8.0 City Council meetings 2.9 City's website 3.3 Other internet sites 6.4 • Friends and family 4.0 Radio 2.9 Other 5.3 Don't know/Refused (not read) 1.6 Q23A. Thank you for your participation. I have just a few backgroundquestions for statistical purposes.. In what year were you born? 1900—1948 30.2% 1949—1958 19.8 1959— 1968 19.3 1969— 1978 12.4 1979— 1988 6.7 1989— 1995 6.2 DK/NA 5.3 023B. Do you have one or more children,under the age of 18 livingin your household? Yes 26.2% No 72.4 Don't know/Refused (notread) 1.3 Q23C: Do you own or rent your residence? Own 75.8% Rent 20.0 Don't know/Refused (not read) 4.2 Q23D.Which,ethnic group do you consider yourself a part of? Caucasian/white 80.0% Latino/Hispanic/Mexican 4.2 African American/black 0.7 American Indian 1.1 Asian - Korean,Japanese, Chinese,Vietnamese, Filipino or other,Asian 3.1 Pacific Islander 0.2 Mixed heritage 3.3 Other 2.9 Refused (not read) 4.4 THANK YOU FOR PARTICIPATING IN THIS SURVEY. lto