The URL can be used to link to this page

Home My WebLink AboutStaff Report 6.B 9/8/2014DATE: TO: FROM: September 8, 2014 Honorable Mayor and Members of the City Council through City Manager Heather Hines, Planning Manager SUB7ECT: Introduction of an Ordinance Amending Chapter 20 of the Implementing Zoning Ordinance (Sections 20.020, 20.050, 20.140, and 20.150) to Allow Freeway Oriented Wall Signs as Part of a Master Sign Program for Retail Shopping Centers with Highway 101 Frontage RECOMMENDATION It is recommended that the City Council introduce the attached Ordinance amending Chapter 20 of the Implementing Zoning Ordinance (Sections 20.020, 20.050, 20.140 and 20.150) to allow freeway oriented wall signs as part of a Master Sign Program for retail shopping centers with Highway 101 frontage. BACKGROUND The Planning Commission and City Council have considered modifications to Chapter 20 of the IZO several times since May of 2012 when the Council originally directed staff to prepare code modifications to allow freeway oriented signs for retail shopping centers. On April 8, 2014, the Planning Commission adopted (5-2) Resolution No. 2014-06 recommending the City Council approve text amendments to allow freeway oriented signs for retail shopping centers. On May 19, 2014, the City Council considered the proposed text amendments and the recommendation of the Planning Commission. The Council discussed the difficulty in making a decision based on the simulated graphics presented and requested additional analysis regarding the effects of changing specific threshold parameters proposed in the text amendments. More specifically, the Council directed staff to explore modifications to allowable sign dimensions, reducing the threshold business size eligible for a freeway facing sign, and exploring proportional sign allotment based on building square footage. DISCUSSION The following photographs illustrate existing signs viewed from Highway 101 in an effort to provide the Council with real examples of a variety of sign sizes. Agenda Review: City Attorney Finance Director City Manager Petaluma Outlet Mall - 2200 Petaluma Blvd. N The Gap Outlet 48"x48" panel sign Tuesday Morning Tower 20" letters x 16'-8" Nike Outlet 36" logo Off 5th Saks Fifth Ave Outlet "Off' and "TH"— 26", "5" is 54"; and Saks Fifth Avenue Outlet - 21" Bose Outlet 24" letters Redwood Business Center Kohl's Department Store 1383 N. McDowell Blvd 5' a 39' Petaluma Auto Plaza — Auto Center Drive Cyan Office Building 1363 N. McDowell Blvd. "Cyan' - 25" high letters Northbay Nissan 1250 Auto Center Drive "Northbay" — 25" letters; "Nissan" — 33" letters Victory Chevrolet 1320 Auto Center Drive "Victory" -18" high letters Freeway Oriented Facade Sign Simulations Hyundai 1230 Auto Center Drive Logo — 2'-9"; "Hyundai"— 24" letters In addition to the examples of existing signs at different letter heights, staff prepared simulations to illustrate freeway oriented signs on the rear of existing buildings in both the East Washington Place Center and the Deer Creek Village Center. The fust two images below illustrate 24 -inch and 18 -inch letters on the rear facade of major tenants in the East Washington Place. The Highway 101 southbound ramp is in the foreground. The third simulation illustrates 24 -inch letters placed on the rear facade of the Friedman's building in the Deer Creek Village Center. 24 -inch letters 4 24 -inch letters Square Footage Threshold Amendments to the sign ordinance, as recommended by the Planning Commission, would allow consideration of freeway facing signs for tenants within retail shopping centers that have a minimum area of 20,000 square feet and frontage abutting Highway 101 (no frontage road). At the request of the Council, staff considered the impacts of allowing freeway oriented signage proportionately sized for businesses less than 20,000 square feet up to a maximum 24 -inch letter height. Permitted sign size/height could be allowed proportionate to the square footage of the tenant, e.g. a 20,000 square foot or larger tenant could be permitted a sign with a maximum letter height of 24 -inches, while tenants that are 15,000 to 19,999 square feet could be allowed a maximum of 18 -inch letters and tenants that are 10,000 to 14,999 square feet could be allowed a sign with a maximum of 12 -inch letters. Tenants smaller than 10,000 square feet would not be allowed freeway oriented signs When applied to the existing East Washington Place (EWP) Center, this approach would provide eligibility for a freeway oriented sign with letters 24 inches in height for the primary anchor tenants such as Target, TJ Maxx, Sprouts and Dick's Sporting Goods. Smaller anchor tenants such as Ulta and BevMo are just under the 10,000 square foot threshold, so under this approach these junior tenants would not be eligible for a freeway oriented sign. There are no tenants between 10,000 and 19,900 square feet in EWP. East Washington Place Store Tenant Size (sf) Target 138,000 Ulta 9,956 TJ Maxx 46,000 Dicks 50.000 Sprouts 25,000 BevMo 9.931 Allowed freeway sign? Yes No Yes Yes Yes No Max letter height 24 inches None 24 inches 24 inches 24 inches None 5 6 w C C TA!RGEr a r tsmaat__.._Red eypad�f - rrrW, y147r Petaluma Outlet Mall Sign Program The Outlet Mall is similarly situated along Highway 101 in terms of distance from right-of-way and separation due to parking and service drive. Freeway oriented signs are allowed on the rear fagade of the outlet mall and most existing signs are easily readable from Highway 101. The following standards are from the existing sign program for the Outlet Mall: ® Major tenants of significant regional draw or more than 10,000 square feet, may use letters and logos which differ from the sign program at the discretion of SPAR and the Landlord. ® Sign letters facing Highway 101 shall not exceed 30 inches in height. Proposed Amendments The proposed text amendments to IZO Chapter 20 as presented to the City Council on May 19, 2014 and recommended by the Planning Commission, balance minimum standards to ensure uniformity while allowing flexibility to accommodate design details such as architecture, color. 6 "r. q _ f7 t F. } �. -_ Jryp--�- 1 -.1 ---- -KeniM¢r1t1GdY¢��-.- f�v Petaluma Outlet Mall Sign Program The Outlet Mall is similarly situated along Highway 101 in terms of distance from right-of-way and separation due to parking and service drive. Freeway oriented signs are allowed on the rear fagade of the outlet mall and most existing signs are easily readable from Highway 101. The following standards are from the existing sign program for the Outlet Mall: ® Major tenants of significant regional draw or more than 10,000 square feet, may use letters and logos which differ from the sign program at the discretion of SPAR and the Landlord. ® Sign letters facing Highway 101 shall not exceed 30 inches in height. Proposed Amendments The proposed text amendments to IZO Chapter 20 as presented to the City Council on May 19, 2014 and recommended by the Planning Commission, balance minimum standards to ensure uniformity while allowing flexibility to accommodate design details such as architecture, color. 6 lighting, font, and placement as part of a Master Sign Program. Additionally, the proposed amendments clearly define `-Master Sign Program" and specify discretion by the Planning Commission for consistency with Site Plan and Architectural Review requirements as outlined in Section 24.010.G. The draft text language includes the following: • A definition of master sign program. • Modification and additions to existing definitions, including: o Cabinet sign o Individual letters o Individually illurninated letters o Raceway o Reverse Channel Lit/ Halo Letters • An exception to the existing prohibition of freeway oriented signs for retail shopping centers with freeway frontage as part of a master sign program at the discretion of the Planning Commission. • Creation of minimum standards for freeway facing signs, including: o Required findings for approval of master sign program o Illumination type o Must be wall -mounted o Maximum sign area o Maximum height of fonts, logos, etc. o Maximum length o Pont style o Cohesiveness o Caltrans compliance Addition of appropriate cross references such as Section 20.050 A.5 to the new freeway oriented sign section. Addition of design suggestions for incorporation into master sign programs. Planning Commission authority to require existing shopping centers with relatively blank- building lankbuilding walls facing the freeway to provide visual improvements to the building architecture in connection with proposed freeway oriented wall signs and master sign program approval. Additional Sta77dards Based on discussion in May 2014, should the Council wish to add language to modify the square footage for tenants that can apply for freeway oriented signage or apply a proportional approach to letter height based on square footage, the following language could be added to the proposed amendments. • Section 20.140 D.5 — Freeway oriented signs shall only be considered for tenants in retail shopping centers under the following square footage thresholds and associated maximum letter height : 0 10,000-14,999 square foot tenant allowed a maximum letter height of 12 inches 0 15,000-19,999 square foot tenant allowed a maximum letter height of 18 inches 0 20,000 square foot or larger tenant allowed a maximum letter height of 24 inches o Only one freeway oriented sign shall be allowed per tenant meeting the above criteria. Additionally, the attached ordinance includes edits and adjustments discussed by the Council at their May hearing including: • Section 20.140 B - Existing retail centers would be required to resubmit sign programs. • Section 20.140 D.13 —"should" changed to "shall' to read: "The same detail and design criteria shall be applied to all signs proposed on freeway oriented building frontages of the subject retail shopping center." • Section 20.140 F.2 - Delete "Avoid hard -to -read, intricate fonts. Typefaces that are difficult to read reduce the sign's ability to communicate." • Section 20.140 F. 3 — Add "Tire Planning commission is encouraged to consider uniform colors for sign programs for freeway facing signs." • Section 20.140 F.4 — Change the second "should" to "shall" to read: "Electrical raceways should be concealed from public view. If a raceway cannot be mounted internally behind the finished exterior wall, the exposed metal surfaces of the raceway shall be as narrow as possible and finished to match the background wall, or integrated into the overall design of the sign." PUBLIC COMMENT Public notice of the City Council hearing appeared in an eighth page ad in the Argus Courier on August 28, 2014, and was mailed to all property owners and residents within 1000 feet of the four existing retail shopping centers with frontage along Highway 101 (Plaza North. Plaza South, East Washington Place and Deer Creel: Village). No public comments have been received. FINANCIAL IMPACTS The reconsideration of these text amendments is a cost recovery project with all costs of processing the application paid by Regency and Merlone Geier. The cost recovery account currently has a deficit of $7,298.86. ATTACHMENTS 1. Draft Ordinance 2. Planning Conmrission Resolution No. 2014-06 3. Chapter 20 Redline ATTACHMENT ORDINANCE OF THE CITY OF PETALUMA CITY COUNCIL AMENDING CHAPTER 20 OF THE IMPLEMENTING ZONING ORDINANCE, SECTIONS 20.020, 20.050, 20.140 AND 20.150 TO ALLOW FREEWAY ORIENTED WALL SIGNS AS PART OF A MASTER SIGN PROGRAM FOR RETAIL SHOPPING CENTERS WITH HIGHWAY 101 FRONTAGE WHEREAS, on May 7, 2012 the Petaluma City Council directed staff to bring forward amendments to the text of Chapter 20 (Sign and Sign Structures), Sections 20.140 and 20.150, of the Implementing Zoning Ordinance to allow for freeway oriented signs for shopping centers with freeway frontage as part of a master sign program; and WHEREAS, a public notice of the June 12, 2012 public hearing before the Planning Commission to consider the amendments was mailed to all property owners and residents within 500 feet of Plaza North, Plaza South, East Washington Place, and Deer Creel: Village, and published in an one-eighth page notice in the Argus -Courier on May 31, 2012; and WHEREAS, on June 12, 2012, the Planning Commission held a duly -noticed public hearing in accordance with the City of Petaluma Implementing Zoning Ordinance, Section 24.010, and unanimously recommended that the City Council not adopt said test amendments; and WHEREAS, a public notice of the July 2, 2012 public hearing before the City Council was mailed to all property owners and residents within 500 feet of Plaza North, Plaza South, East Washington Place, and Deer Creek Village, and published in an one-eighth page notice in the Argus- Courier on June 21, 2012; and, WHEREAS, the City Council considered the recommendation of denial from the Planning Commission and pursuant to Section 25.080 of the City of Petaluma Implementing Zoning Ordinance (IZO) the City Council found the test amendments to be in conformity with the General Plan and moved to approve the proposed test amendments; and WHEREAS, the motion failed by a 3-3 vote of the City Council; and WHEREAS, on April 15, 2013 Merlone Geier, developer of the Deer Creels Village Center, submitted a written request for reconsideration by the City Council of the freeway oriented sign test amendments; and WHEREAS, on June 17, 2013, the City Council directed staff to bring the freeway oriented sign text amendments back to the Planning Commission for reconsideration with appropriate modifications to address comments previously expressed by the Plamiing Commission; and WHEREAS, at a duly noticed public hearing on September 24, 2013, the Planning Commission considered draft revisions to the previously considered text amendments and the item was continued with direction to look at how other jurisdictions regulate freeway oriented signs and to consider additional standards for less subjective evaluation of master sign programs in the SPAR process; and WHEREAS, at a duly noticed public hearing on February 11, 2014, the Planning Commission considered research for other jurisdiction's sign codes, including sketches and photographic simulations of sign design components and continued the item with direction to prepare text amendments that outlined specific minimum standards, including but not limited to, sign height, length, and area for freeway oriented signs; and WHEREAS, on April 8, 2014, the Planning Commission held a duly noticed public hearing to consider modified text amendments and adopted a resolution reconmiending the City Council adopt text amendments to Chapter 20 (sections 20.020, 20.050, 20.140, and 20.150) to allow freeway oriented signs for retail shopping centers with Highway 101 frontage as part of a master sign program; and WHEREAS, a public notice of the May 19, 2014 public hearing before the City Council was mailed to all property owners and residents within 1000 feet of Plaza North, Plaza South, East Washington Place, and Deer Creek Village, and published in an one-eighth page notice in the Argus - Courier on May 8, 2014; and WHEREAS, on May 19, 2014, the City Council considered the resolution of the Planning Commission recommending the City Council adopt amendments to the text of the City of Petaluma Implementing Zoning Ordinance (IZO) Chapter 20 regarding freeway oriented wall signs for retail shopping centers with Highway 101 frontage and continued the item with direction to staff to prepare additional exhibits including sign simulations, additional standards for consideration regarding minimum tenant size thresholds, and examples of existing local signs with a freeway presence; and WHEREAS, on September 8, 2014, the City Council considered the resolution of the Planning Commission recommending the City Council adopt amendments to the text of the City of Petaluma Implementing Zoning Ordinance (1ZO) Chapter 20 regarding freeway oriented wall signs for retail shopping centers with Highway 101 frontage; and WHEREAS, this project has been reviewed in compliance with CEQA guidelines and has been determined to be categorically exempt pursuant to Section 15305 (Minor Alterations in Land Use Limitations) in that the project involves minor modifications to the IZO that do not result in significant changes in allowable land use or density; and/or Section 15311 (Accessory Structures) in that the project involves modifications to the IZO allowing certain types of on -premises signs for existing commercial structures. THE CITY COUNCIL OF THE CITY OF PETALUMA HEREBY FINDS: 1. The provisions amending the IZO, Chapter 20, Sections 20.020, 20.050, 20.140 and 20.150, adding definitions for master sign program and additional sign types and lighting methods, and for regulating freeway oriented signs are in general conformity with the Petaluma General Plan 2025 because the amendments will contribute to the City of Petaluma's economic base, yielding net fiscal benefits and strengthening the vitality and diversity of the connnunity and would allow retail shopping centers to capitalize on attracting vehicles from Highway 101 and contribute to the success of businesses and City economic goals. t -Z 2. The amendments to the text and additional review required as part of a master sign program, are consistent with the purpose of Chapter 20 -- to protect public health, safety, and general welfare of the City-- by ensuring that the number, type, size, and design of all signs in Petaluma will not detract from the attractiveness and orderliness of the City's appearance and to protect the general welfare of the merchants and property owners in Petaluma by avoiding wasteful and costly competition among sign users which can result from the uncontrolled use of signs. I The amendments will allow approval of freeway oriented signs as part of a master sign program for retail shopping center tenants that abut the freeway and that exceed 20,000 square feet in area. These minimum standards will provide consistency of application, and when coupled with a required Master Sign Program, also provides flexibility in order to achieve a cohesive and unique design for the project site and in keeping with the intent of the Sign Ordinance and the Site Plan and Architectural Review standards. 4. The text amendments may require building elevations for freeway oriented signs for retail shopping centers with direct freeway frontage to be consistent with Site Plan and Architectural Review (SPAR) standards as outlined in IZO Section 24.010.G.1 (a) -(e). 5. The public necessity, convenience, and welfare clearly permit the amendments. NOW, THEREFORE, BE IT ORDAINED BY THE COUNCIL OF THE CITY OF PETALUMA AS FOLLOWS: Section 1. The provisions of Chapter 20, Signs and Sign Structures, specified below of the Petaluma Implementing Zoning Ordinance are hereby amended in accordance with the following: Section 20.020 —Definitions, is amended to add and modify the following definitions: C. Cabinet Sign. Internally Illuminated. A box sign regular in shape with a single transparent or translucent material such as a Plexiglas / lexan face mounted on the fagade of a building or freestanding, and that provides for internal illumination within the box. J. Freeway -oriented sign. Any sign mounted to the primary wall(s) or facade of a building facing the freeway with no other building located in the visibility window between the subject building and the freeway. This excludes building facades on frontage roads adjacent to the freeway. N. Individual letters. A type of sign construction where individual letters or images are cut out into separate shapes. O. Individually illuminated letters. Individual letters either internally illuminated or backlighted solid letters (reverse charmel). Q. Master Sign Program. A master sign program is a comprehensive sign program for approval of all signs in a multi -tenant shopping center, retail center, commercial or industrial complex or other use stipulating size, design, criteria, and location. A Master Sign Program is processed as a Site Plan and Architectural Review application at the discretion of the Planning Commission and when found 1-3 consistent with requirements in Section 24.010.G. When a unique, cohesive approach to project signage is warranted, some flexibility in design requirements may be approved by the Planning Commission if it is found that the master sign program is in conformance with the purposes stated in Section 20.010. W. Raceway. An aluminum junction box containing wiring and conduit that is mounted in one piece to the wall or building. X. Reverse Channel Lit / Halo letters. Individually illuminated (LED) letters installed directly on a wall emitting light from the channel in back of the letter onto the wall giving it a "Halo" effect. Z. Shopping center. Any combination of five (5) or more separately owned and operated retail businesses on a single or commonly owned or leased parcel of land, or a commercial use of commercial complex occupying and operated as a single site of at least two (2) acres. An existing building situated on a single parcel of land which is converted into separate retail businesses is not for the purpose of this section defined as a shopping center. EE. Wall sign. Any sign posted or painted on, suspended from or otherwise affixed to the wall of any building or structure in an essentially flat position, or with the exposed face of the sign in a place approximately parallel to the plane of such wall. Any sign suspended from and placed approximately parallel to the front of a canopy, porch, or similar covering structure shall be deemed to be a wall sign. Excludes banners and pennants. Section 20.050 - Signs in Commercial, Mixed Use, Business Park and Industrial Districts subsections A.5 and B.1, are amended to read as follows: A.5. Wall signs. No more than two (2) wall signs for each primary building face (no building shall be deemed to have more than four [4] primary building faces), not exceeding a thickness of ten (10) inches, including any light box or other structural part, in all C, MLT, BP or I Districts. Refer to section 20.140 for Freeway Oriented Sign standards. B.l.One (1) square foot of sign area for every ground level linear foot of building frontage; or in the case of buildings with multiple building frontages, one (1) square foot of sign area for every ground level linear foot of the longest building frontage plus one-half (1 /2) square foot of signing for every linear foot of additional frontage, where no building exists the maximum allowable sign area shall be derived from the allowable building envelope (area exclusive of setback), not to exceed the maximum stated in Subsection 3 below. Section 20.140 — Freeway Oriented Signs, is amended to read as follows: A. Procedure for Permit to Erect Freeway Oriented Signs. A permit shall not be issued to erect, construct or relocate any sign, billboard or other advertising structure, regardless of location, unless the Zoning Administrator shall have first determined that such sign, billboard or other advertising structure is designed to have the advertising thereon maintained primarily to be viewed from the main traveled roadway of a freeway or the ingress or egress ramps of the freeway except in the case of freeway oriented wall signs approved as part of a master sign program for a retail shopping center with Highway 101 building frontage. For purposes of this section, building frontage includes the primary wall(s) or facade of a building facing the freeway with no other building in the visibility window between the subject building and the highway. This provision excludes building facades on frontage roads adjacent to the freeway. B. Master Sign Program. Freeway oriented wall signs may be considered by the Planning Commission as part of a master sign program for a retail shopping center, as defined in Section 20.020.Q, with direct freeway frontage, in accordance with subsections 20.140.0 and 20.140.1). The master sign program shall address material, size, color, lighting, attachment, and placement. The Planning Commission shall consider if the master sign program meets the Site Plan and Architectural Review (SPAR) standards contained in Subsection 24.01 O.G, and make the additional findings contained in subsection 20.140.1) below. Existing retail centers applying for freeway oriented signs shall resubmit the Master Sign Program. C. Determination and Appeal. Except as part of a master sign program for a retail shopping center with freeway frontage pursuant to this Section, every application for a permit to erect, construct, or relocate a sign, billboard or other advertising structure within five hundred feet of a main traveled roadway of a freeway, shall be considered by the Zoning Administrator, and the Administrator shall determine whether the proposed sign, billboard or other advertising structure is designed to be viewed from a main traveled roadway of a freeway or the ingress or egress ramps thereto. If the Zoning Administrator determines that the proposed sign, billboard or other advertising structure is designed to have the advertising thereon so maintained, the application for a permit shall be denied. If the Zoning Administrator determines that the sign, billboard or other advertising structure is not designed to have the advertising thereon so maintained and that the same does not violate any other provision of this title, the permit shall be granted. Procedures for the notice, hearing and appeal of the decision of the Zoning Administrator hereunder shall be the sante as are set out in Section 24.070. D. Freeway Oriented Sign Standards. In addition to finding that the master sign program meets the Site Plan and Architectural Review standards in subsection 24.OIO.G.1, the Planning Commission shall make the following findings as part of Site Plan and Architectural Review prior to approval of any freeway oriented wall signs for retail shopping centers with freeway frontage. 1. Freeway oriented signs shall be limited to permanent wall -mounted signs as defined in subsection 20.020.EE. 2. Freestanding freeway oriented signs shall be prohibited. 3. Building elevations on which freeway oriented signs are proposed shall be consistent with Site Plan and Architectural Review standards contained in subsection 24.010.G.1. Building and/or site improvements may be required by the Planning Commission to ensure conformance with the Site Plan and Architectural Review standards and required findings. For purposes of this section, building frontage includes the primary wall(s) of a building facing Highway 101. 4. The wall -mounted font shall not exceed two feet (2'-0") in height. Logos, flourishes and other symbols also shall not exceed 2'-0" in height. I- 5� 5. Sign area shall be calculated based on one (1) square foot of sign area per linear foot of building facade with direct freeway frontage up to sixty (60) square feet. 6. Maximuin sign length shall not exceed thirty (30) feet. 7. The sign area of freeway oriented signs shall be included in the total maximum sign area for the retail shopping center as prescribed in subsection 20.050.B.5. The addition of freeway oriented signs shall not increase the allowable sign area or number of signs for a specific tenant or overall shopping center beyond that permitted in the Master Sign Program. Size of freeway facing signs shall be consistent with the maximum sign area per tenant per existing criteria for shopping centers. 8. Freeway oriented wall signs shall consist of individual letters. Individual letters may be mounted directly on the building wall or on a narrow raceway mounted to the wall and painted the same color as the wall. 9. Cabinet signs are prohibited. 10. Lighting for freeway oriented signs shall minimize glare and distractions to motorists on the rights-of-way and adjacent properties, especially residential areas. Freeway oriented signs shall not blink, flash, flutter, or change light intensity or color. 11. Signs may have individually illuminated letters, either internally illuminated or backlighted solid letters (reverse channel/halo) or use external, direct illumination. The light shall be LED technology or other sustainable technology providing white light. 12. Temporary signage as described in Section 20.050.A.7 and 20.110.B.14 shall not be pennitted as freeway oriented signs. 13. The same detail and design criteria shall be applied to all signs proposed on freeway oriented building frontages of the subject retail shopping center. E. Caltrans Compliance. All freeway oriented signs shall comply with the California Outdoor Advertising Act, Business and Professions Code Section 5200 or as subsequently revised and shall be referred to Caltrans as appropriate for comment prior to Planning Commission review of the master sign program. F. Design Considerations. The following items are design considerations to increase the effectiveness of freeway oriented signs and to enhance the built environment. The design of the proposed freeway oriented signs shall visually complement and be compatible with the scale and architectural style of the primary structures on the site. 1. Signs should be placed and sized consistent with the proportions of the building's facade. 2. Colors should relate to and complement the materials or paint scheme of the buildings, including accent and trim colors. The Planning Commission is encouraged to consider nrifonn colors for sign programs for freeway facing signs. 3. Electrical raceways should be concealed from public view. If a raceway cannot be mounted internally behind the finished exterior wall, the exposed metal surfaces of the raceway shall be as 1-6 narrow as possible and finished to match the background wall, or integrated into the overall design of the sign. Section 20.150- Nearest to Freeways Restricted, is modified to read as follows: Other than signs approved as part of a master sign program for a retail shopping center with freeway frontage pursuant to Section 20.140, no outdoor advertising structure, sign, or other advertising structure shall be erected, constructed, relocated or maintained, regardless of the zone or district in which it is located. Section 2. Except as amended herein, the City of Petaluma Implementing Zoning Ordinance remains in full force and effect. Section 3. Severabilitv. If any section, subsection, sentence, clause, phrase or word of this ordinance is for any reason held to be unconstitutional, unlawful or otherwise invalid by a court of competent jurisdiction or preempted by state legislation, such decision or legislation shall not affect the validity of the remaining portions of this ordinance. The City Council of the City of Petaluma hereby declares that it would have passed and adopted this ordinance and each and all provisions thereof irrespective of the fact that any one or more of said provisions be declared unconstitutional, unlawful or otherwise invalid. Section 4. Effective Date. This ordinance shall become effective thirty (30) days after the date of its adoption by the Petaluma City Council. Section 5. PostinH / Publishina. The City Clerk is hereby directed to publish or post this ordinance or a synopsis for the period and in the manner provided by the City Charter and any other applicable law. RMS . ■ MA CITY OF PETALUMA PLANNING COMMISSION RECOMMENDING THE CITY COUNCIL AMEND THE TEXT OF CHAPTER 20, SECTIONS 20.020, 20.050, 20.140, AND 20.150, OF THE CITY OF PETALUMA IMPLEMENTING ZONING ORDINANCE REGULATING FREEWAY ORIENTED SIGNAGE WHEREAS, Section 25.010 of the City of Petaluma Implementing Zoning Ordinance provides in pertinent part that no amendment shall be made to the Implementing Zoning Ordinance unless the Planning Commission and City Council find the amendment to be in conformity with the General Plan; and, WHEREAS, on May 7, 2012 the Petaluma City Council directed staff to modify Chapter 20 (signs and sign structures), Sections 20.020, 20.140, and 20.150, of the Implementing Zoning Ordinance to allow for freeway oriented signs as part of a master sign program for shopping centers with freeway frontage; and, WHEREAS, on May 31, 2012 a public notice of the June 12, 2012 public hearing before the Planning Commission was mailed to all property owners and residents within 500 feet of Plaza North, Plaza South, East Washington Place, and Deer Creek Village, and a notice of the June 12, 2012 public hearing before the Planning Commission was published in an one-eighth page notice in the Argus -Courier on May 31, 2012; and, WHEREAS, on June 12, 2012 the Planning Commission held a duly noticed public hearing in accordance with the City of Petaluma Implementing Zoning Ordinance, Section 24.010 and unanimously adopted Resolution No. 2012-06 recommending that the City Council not adopt said text amendments and modifications to the text of Chapter 20; and, WHEREAS, a public notice of the July 2, 2012 public hearing before the City Council was mailed to all property owners and residents within 500 feet of Plaza North, Plaza South, East Washington Place, and Deer Creek Village, and a notice of the June 12, 2012 public hearing before the Planning Commission was published in an one-eighth page notice in the Argus - Courier,• and, WHEREAS, on July 2, 2012 the City Council held a duly noticed public hearing in accordance with the City of Petaluma Implementing Zoning Ordinance, Section 24.010 and the motion to approve said text amendments and modifications to the text of Chapter 20 resulted in a tie vote (3-3) and therefore the motion died; and, WHEREAS, on April 15, 2013 Merlone Geier submitted a written request to the City Council to reconsider the text amendments to allow freeway oriented signs as part of a master sign program forshopping centers with Highway 101 frontage; and, WHEREAS, at their duly noticed meeting on June 17, 2013, the City Council directed staff to return to the Planning Commission with the proposed text amendments and modifications to Chapter 20 and any necessary changes to address the Planning Commission's previous comments; and, WHEREAS, on September 12, 2013 a public notice of the September 24, 2013 public hearing before the Planning Commission was mailed to all property owners and residents within Planning Commission Resolution No. 2014-06 C�_ —' 500 feet of Plaza North, Plaza South, East Washington Place, and Deer Creek Village, and a notice of the June 12, 2012 public hearing before the Planning Commission was published in an one-eighth page notice in the Argus -Courier on September 12,2013; and, WHEREAS, on September 24, 2013 the Planning Commission held a duly noticed public hearing in accordance with the City of Petaluma Implementing Zoning Ordinance, Section 24.010 and directed Staff to look at how other jurisdictions regulate freeway oriented signs and consider more restrictions within the zoning code leaving less subjective evaluation in the SPAR process for the individual master sign programs; and, WHEREAS, on February 11, 2014 the Planning Commission held a duly noticed public hearing in accordance with the City of Petaluma Implementing Zoning Ordinance, Section 24.010, and considered the results of the research of other jurisdiction's sign codes, including sketches and photographic illustrations of sign design components; and, WHEREAS, on Apri18, 2014 the Planning Commission held a duly noticed public hearing in accordance with the City of Petaluma Implementing Zoning Ordinance, Section 24.010, and notice was mailed to all property owners and residents within 500 feet of Plaza North, Plaza South, East Washington Place, and Deer Creek Village and published in an one-eighth page notice in the Argus -Courier on March 27, 2014. NOW, THEREFORE, BE IT RESOLVED that the Planning Commission hereby finds that the proposed amendments to the City's Implementing Zoning Ordinance, Chapter 20, Sections, 20.020, 20.050, 20.140, and 20.150, contained in this Resolution are in general conformity with the Petaluma General Plan 2025 and further finds that: The proposed text amendments are consistent with the purpose of Chapter 20 which is to protect public health, safety, and general welfare of the City by ensuring that the number, type, size, and design of all signs in Petaluma will not detract from the attractiveness and orderliness of the City's appearance and to protect the general welfare of the merchants and property owners in Petaluma by avoiding wasteful and costly competition among sign users which can result from the uncontrolled use of signs; and The proposed text amendments would allow freeway oriented wall signs for retail shopping centers with freeway frontage through approval of a Master Sign Program at the discretion of the Planning Commission. The Master Sign Program can provide for flexibility in design in order to achieve a cohesive master sign program unique to the project site and in keeping with the intent of the Sign Ordinance and the Site Plan and Architectural Review standards. BE IT FURTHER RESOLVED that the following proposed amendments to the Implementing Zoning Ordinance, Chapter 20, Sections 20.020, 20,050, 20.140, and 20.150 (in bold), are hereby recommended to the Petaluma City Council for consideration and adoption in accordance with Section 25.060 of the Implementing Zoning Ordinance. IZO Chapter 20 Section 20.020 - Definitions. C. Cabinet Sign. Internally Illuminated. A box sign regular in shape with a single transparent or translucent material such as a Plexiglas / lexan face mounted on the fagade of a building or freestanding, and that provides for internal illumination within the box. J. Freeway -oriented sign. Any sign mounted to the primary wall(s) or facade of a building Planning Commission Resolufion No. 2014-06 a facing the freeway with no other building located in the visibility window between the subject building and the freeway. This excludes building facades on frontage roads adjacent to the freeway. K. Individual letters. A type of sign construction where individual letters or images are cut out into separate shapes. L. Individually illuminated letters. Individual letters either internally illuminated or backlighted solid letters (reverse channel). Q. Master Sign Program. A master sign program is a comprehensive sign program for approval of all signs in a multi -tenant shopping center, retail center, commercial or industrial complex or other use stipulating size, design, criteria, and location. A Master Sign Program is processed as a Site Plan and Architectural Review application at the discretion of the Planning Commission and when found consistent with requirements in Section 24.010.G. When a unique, cohesive approach to project signage is warranted, some flexibility in design requirements may be approved by the Planning Commission if it is found that the master sign program is in conformance with the purposes stated in Section 20.010. W. Raceway. An aluminum junction box containing wiring and conduit that is mounted in one piece to the wall or building. X. Reverse Channel Lit/ Halo letters. Individually illuminated (LED) letters installed directly on a wall emitting light from the channel in back of the letter onto the wall giving it a "Haid" effect. Shopping center. Any combination of five (5) or more separately owned and operated retail businesses on a single or commonly owned or leased parcel of land, or a commercial use of commercial complex occupying and operated as a single site of at least two (2) acres. An existing building situated on a single parcel of land which is converted into separate retail businesses is not for the purpose of this section defined as a shopping center. Z. Sign. Any writing, pictorial representation, symbol, banner, or any other figure of similar character of whatever material which is used to identify, announce, direct attention to or advertise or communicate, which is placed on the ground, on any bush, tree, rock, wall, post, fence, building, structure, vehicle or on any place whatsoever and which is visible from outside a building. The term "placed" shall include constructing, erecting, posting, painting, printing, tacking, nailing, gluing, sticking, carving, stringing, or otherwise fastening, affixing, or making visible in any manner whatsoever. AA. Window sign. Any sign placed on, or inside an exterior window. This shall include but not be limited to: decals, stickers, reader boards, neon tubing signs, signs painted directly on the glass surface, and signs made of wood, plastic, metal, composite materials, paper, or cardboard. Excludes banners and pennants. Section 20.050 - Signs in Commercial, Mixed Use, Business Park and Industrial Districts A. Permitted Sign Types. No sign, outdoor advertising structure, or display of any character shall be permitted in a C, MU, BP, or I District except the following: 5. Wall signs. No more than two (2) wall signs for each primary building face (no building shall be deemed to have more than four [4] primary building faces), not exceeding a thickness of ten (10) inches, including any light box or other structural part, in all C, MU, BP or I Districts. Refer to section 20.140 for Freeway Oriented Sign Planning Commission Resolution No. 2014-06 a-3 standards. B. Permitted Area of Signing. For all C (Commercial), MU (Mixed Use), BP (Business Park), and I (Industrial) zoning districts exclusive of shopping centers, the maximum permitted area of signing for any occupant shall be the following: One (1) square foot of sign area for every ground level linear foot of building frontage; or in the case of buildings with multiple building frontages, one (1) square foot of sign area for every ground level linear foot of the longest building frontage plus one-half (1/2) square foot of signing for every linear foot of additional frontage, where no building exists the maximum allowable sign area shall be derived from the allowable building envelope (area exclusive of setback), not to exceed the maximum stated in Subsection 3 below. 20.140 - Freeway Oriented Signs A. Procedure for Permit to Erect Freeway Oriented Signs. A permit shall not be issued to erect, construct or relocate any sign, billboard or other advertising structure, regardless of location, unless the Zoning Administrator shall have first determined that such sign, billboard or other advertising structure is designed to have the advertising thereon maintained primarily to be viewed from the main traveled roadway of a freeway or the ingress or egress ramps of the freeway except in the case of freeway oriented wall signs approved as part of a master sign program for a retail shopping center with Highway 101 building frontage. For purposes of this section, building frontage includes the primary wall(s) or facade of a building facing the freeway with no other building in the visibility window between the subject building and the highway. This provision excludes building facades on frontage roads adjacent to the freeway. B. Master Sign Program. Freeway oriented wall signs may be considered by the Planning Commission as part of a master sign program for a retail shopping center, as defined in Section 20.020.Q, with direct freeway frontage, in accordance with subsections 20.140.0 and 20.140.D. The master sign program shall address material, size, color, lighting, attachment, and placement. The Planning Commission shall consider if the master sign program meets the Site Plan and Architectural Review (SPAR) standards contained in Subsection 24.010.G, and make the additional findings contained in subsection 20.140.D below. C. Determination and Appeal. Except as part of a master sign program for a retail shopping center with freeway frontage pursuant to this Section, every application for a permit to erect, construct, or relocate a sign, billboard or other advertising structure within five hundred feet of a main traveled roadway of a freeway, shall be considered by the Zoning Administrator, and the Administrator shall determine whether the proposed sign, billboard or other advertising structure is designed to be viewed from a main traveled roadway of a freeway or the ingress or egress ramps thereto. If the Zoning Administrator determines that the proposed sign, billboard or other advertising structure is designed to have the advertising thereon so maintained, the application for a permit shall be denied. If the Zoning Administrator determines that the sign, billboard or other advertising structure is not designed to have the advertising thereon so maintained and that the same does not violate any other provision of this title, the permit shall be granted. Procedures for the notice, hearing and appeal of the decision of the Zoning Administrator hereunder shall be the same as are set out in Section 24.070. D. Freeway Oriented Sign Standards. In addition to finding that the master sign program meets the Site Plan and Architectural Review standards in subsection 24.010.G.1, the Planning Commission shall make the following findings as part of Site Plan and Architectural Review prior to approval of any freeway oriented wall signs for retail Planning Commission Resolution No. 2014-06 —� shopping centers with freeway frontage. 1. Freeway oriented signs shall be limited to one permanent wall -mounted signs as defined in subsection 20.020.EE. 2. Freestanding freeway oriented signs shall be prohibited. 3. Building elevations on which freeway oriented signs are proposed shall be consistent with Site Plan and Architectural Review standards contained in subsection 24.010.G.1. Building and/or site improvements may be required by the Planning Commission to ensure conformance with the Site Plan and Architectural Review standards and required findings. For purposes of this section, building frontage includes the primary wall(s) of a building facing Highway 101. 4. The wall -mounted font shall not exceed two feet (2'-0") in height. Logos, flourishes and other symbols also shall not exceed 2'-0" in height. 5. Freeway oriented signs shall be permitted only for retail shopping center tenants of 20,000 square feet or greater and with a fagade that abuts the freeway. Only one freeway oriented sign shall be allowed per tenant meeting the above criteria. 6. Sign area shall be calculated based on 1 square foot of sign area per linear foot of building fagade with direct freeway frontage up to 60 square feet. 7. Maximum sign length shall not exceed 30 feet. 8. The sign area of freeway oriented signs shall be included in the total maximum sign area for the retail shopping center as prescribed in subsection 20.050.B.5. The addition of freeway oriented signs shall not increase the allowable sign area or number of signs for a specific tenant or overall shopping center beyond that permitted in the Master Sign Program. Size of freeway facing signs shall be consistent with the maximum sign area per tenant per existing criteria for shopping centers. 9. Freeway oriented wall signs shall consist of individual letters. Individual letters may be mounted directly on the building wall or on a narrow raceway mounted to the wall and painted the same color as the wall. 10. Cabinet signs are prohibited. 11. Lighting for freeway oriented signs shall minimize glare and distractions to motorists on the rights-of-way and adjacent properties, especially residential areas. Freeway oriented signs shall not blink, flash, flutter, or change light intensity or color. 12. Signs may have individually illuminated letters, either internally illuminated or backlighted solid letters (reverse channel/halo) or use external, direct illumination. The light shall be LED technology or other sustainable technology providing white light. 13. Temporary signage as described in Section 20.050 A.7 and Section 20.110.8.14 shall not be permitted for freeway oriented signs. 14. The same detail and design criteria should be applied to all signs proposed on freeway oriented building frontages of the subject retail shopping center. E. Caltrans Compliance. All freeway oriented signs shall comply with the California Outdoor Advertising Act, Business and Professions Code Section 5200 or as subsequently revised and shall be referred to Caltrans as appropriate for comment prior to Planning Planning Commission Resoiuiion No. 2014-06 2-5- Commission review of the master sign program. F. Design Considerations. The following items are design considerations to increase the effectiveness of freeway oriented signs and to enhance the built environment. The design of the proposed freeway oriented signs shall visually complement and be compatible with the scale and architectural style of the primary structures on the site. 1. Signs should be placed and sized consistent with the proportions of the building's facade. 2. Avoid hard -to -read, intricate fonts. Typefaces that are difficult to read reduce the sign's ability to communicate. 3. Colors should relate to and complement the materials or paint scheme of the buildings, including accent and trim colors. 4. Electrical raceways should be concealed from public view. If a raceway cannot be mounted internally behind the finished exterior wall, the exposed metal surfaces of the raceway should be as narrow as possible and finished to match the background wall, or integrated into the overall design of the sign. Section 20.150 -- Nearest to Freeways Restricted Other than signs approved as part of a master sign program for a retail shopping center with freeway frontage pursuant to Section 20.140, no outdoor advertising structure, sign, or other advertising structure shall be erected, constructed, relocated or maintained, regardless of the zone or district in which it is located: ADOPTED this 81h day of April, 2014, by the following vote: Commission Member Aye No Absent _ Abstain Benedetti-Petnic X Lin X Gomez X Marzo X Councilmember Miller X ' Vice Chair Pierre X Chair Wolpert X OCR wl • 0-0 M Commission Resoluiian No. 2014-e6 a --� ATTEST: Heather Hines, Commission Secretary APPROVED AS TO FORM: PiEric Dottorney Planning Commission Resolution No. 2014-06 R-7 Implementing Zoning Ordinance ATTACHMENT 3 Chapter 20 Signs and Sign Structures 20.010 -Purposes A. To protect the public health, safety, and general welfare of the City by ensuring that the number, type, size, and design of all signs in Petaluma will not detract from the attractiveness and orderliness of the City's appearance. B. To protect the general welfare of the merchants and property owners in Petaluma by avoiding wasteful and costly competition among sign users which can result from the uncontrolled use of signs. 20.020 - Definitions A. Area of signing. The total area of all non-exempt permanent signs related to a single occupant. B. Building frontage. The primary wall or walls of a building facing a public street or streets (not including freeways), C. Cabinet Sion, Internally Illuminated. A box sign regular in shape with a single transparent or translucent material such as a Plexiglas/lexan face mounted on the face of a buildinq or freestanding, and that provides for internal illumination within the box. S D. Chief Building Official. The Chief Building Official of the City of Petaluma or his designated representative. D E. City. The City of Petaluma. €F. City Council. The Petaluma City Council. ,.G. Community Development Director. The Community Development Director of the City of Petaluma or a designated representative. E.N. Erect. To build, construct, attach, hang, place, suspend or affix, and shall also include the painting of wall signs. 1. Free-standing sign. Any sign standing on the ground. Such signs are usually, but not necessarily, supported from the ground by one or more poles or posts or similar uprights. J. Freewav-oriented sign. Anv sign mounted to the primary wall(s) or facade of a building facing the freewav with no other building located in the visibility window between the subiect building and the freeway. This excludes buildinq facades on frontaqe roads adiacent to the freeway. KK. Illuminated Signs. Any sign which has characters, letters, figures, designs, or outline illuminated by electric lights or luminous tubes. t L. Illumination, direct. Light source is an external part of the sign. M. Illumination, indirect. Light source is an internal part of the sign. N. Individual letters. A tvoe of siqn construction where individual letters or imaqes are cut out into separate shapes. 0. Individualiv illuminated letters. Individual letters either internally illuminated or backlighted solid letters (reverse channel. ,!-P. Marquee. Any permanent roofed structure attached to and supported by a building. 0. Master Sign Program. A master sign oroqram is a comprehensive sign program for approval of all signs in a mulit-tenant shopping center, retail center, commercial or industrial complex or other use stipulating size, design, criteria. and location. A Master Sion Proqram is processed as a Site Plan and Architectural Review application at Implementing Zoning Ordinance the discretion of the Plannino Commission and when found consistent with reauirements in Section 24.010.G. When a unioue, cohesive aooroach to oroiect sianaae is warranted. some flexibility in desion requirements may be aooroved by the Plannino Commission if it is found that the master sion oroaram is in conformance with the purposes stated in Section 20.010. K -.R. Occupant. One who occupies a group of buildings, one building, or each substantially separate physical division of a building. L—.S. One foot lambert. Equal in brightness to one lumen per square foot reflected from a surface. One lumen per square foot is equal to a square foot illuminated evenly by one foot candle at any point. IAJ. Outdoor advertising structure. Any device which is used or designed to direct attention to a business, profession, commodity, service, or entertainment which is conducted, sold, or offered elsewhere than upon the lot where such sign is located. N -.U. Planning Commission. The City of Petaluma Planning Commission. V. —Projecting Sign. Any sign, other than a wall sign, which is suspended from or supported by a building or wall and which projects outward therefrom. Any sign suspended under a marquee, porch, walkway covering or similar covering structure and in a place approximately perpendicular to the wall of the adjoining building shall be deemed to be a projecting sign. W. Raceway. An aluminum function box containing wirino and conduit that is mounted in one niece to the wall or building. G:X. Reverse Channel Lit I Halo letters. Individuallv illuminated UD) letters installed directly on a wall emittino Baht from the channel in back of the letter onto the wall aivina it a "Halo" effect. P—.Y. Roof sign. Any sign erected upon or over the roof or parapet of any building or eave of any building, including the roof of any porch, walkway covering, or similar covering structure, and supported by or connected to the building or roof. G.Z. Shopping center. Any combination of five (5) or more separately owned and operated retail businesses on a single or commonly owned or leased parcel of land, or a commercial use of commercial complex occupying and operated as a sinale site of at least two (2) acres. An existing building situated on a single parcel of land which is converted into separate retail businesses is not for the purpose of this section defined as a shopping center. R,AA. Sign. Any writing, pictorial representation, symbol, banner, or any other figure of similar character of whatever material which is used to identify, announce, direct attention to or advertise or communicate, which is placed on the ground, on any bush, tree, rock, wall, post, fence, building, structure, vehicle or on any place whatsoever and which is visible from outside a building. The term 'placed" shall include constructing, erecting, posting, painting, printing, tacking, nailing, gluing, sticking, carving, stringing, or otherwise fastening, affixing, or making visible in any manner whatsoever. S BB. Sign area. The area in square feet of the smallest rectangle enclosing the total exterior surface of a sign, or of one face of a double face sign. SCC. Street. A public right-of-way thirty (30) feet or more in width which provides a public means of access to abutting property. The term "street' shall include avenue, drive, circle, road, parkway, boulevard, highway, freeway, or any other similar term, but not alley. The term shall include the total width of the dedicated right-of- way. DD. Trailblazer Sign. An identification or directional sign to specific sites or uses that are of regional importance or have a regional draw and provide a public benefit. 3-2 Implementing Zoning Ordinance U -EE. Wall sign. Any sign posted or painted on, suspended from or otherwise affixed to the wall of any building or structure in an essentially flat position, or with the exposed face of the sign in a place approximately parallel to the plane of such wall. Any sign suspended from and placed approximately parallel to the front of a canopy, porch, or similar covering structure shall be deemed to be a wall sign. Excludes banners and pennants. AFF. Window sign. Any sign placed on, or inside an exterior window. This shall include but not be limited to: decals, stickers, readerboards, neon tubing signs, signs painted directly on the glass surface, and signs made of wood, plastic, metal, composite materials, paper, or cardboard. 20.030 - General Provisions No sign, outdoor advertising structure or display shall be permitted except in conformity with the following regulations: A. East Washington Street signs. All freestanding signs for properties with an East Washington Street frontage shall be a monument, low -profile style not exceeding five (5) feet in height measured from the grade of the nearest public sidewalk. B. Hazardous signs. No sign or outdoor advertising structure shall be erected in such a manner that it will, or reasonably may be expected to interfere with, obstruct, confuse, or mislead traffic or create a safety hazard. C. Lighting. An illuminated sign within five hundred (500) feet of an R District measured along the radius of one hundred eighty (180) degree arc in front of a face of the sign, shall not be directly lighted, but may be indirectly lighted, provided that the surface brightness shall not be greater than thirty (30) foot lamberts. D. Lighting of free-standing signs. All free-standing signs shall be illuminated indirectly with white light and no light filament or tubing shall be visible from the front of the sign or from beyond the property line. E. Marquee signs. No sign shall be placed upon the roof or on the face of any marquee unless integrated as part of the building architecture. F. Moving and novelty signs; pennants. Moving signs, sign structures, and Flashing lights are prohibited, except for official flags and symbols, clocks, thermometers, and traditional type barber poles that rotate. Pennants shall be included in the total sign area permitted for a particular use or site. G. On-site sign locations. All signs and displays shall be located on the same site as the use they identify or advertise, except subdivisions. H. Roof signs. No sign or sign structure shall be painted or located upon or above the roof of any building, unless integrated as part of the building architecture. I. Signs in Planned Unit Developments. Signs in P.U.D. (Planned Unit Development) Districts shall comply with the regulations prescribed in this section for the districts with which they are combined. J. Signs near street intersections. No sign shall be erected at the intersection of any street improved for vehicular traffic, within a triangular area formed by the curb lines and their projection, and a line connecting them at points thirty-five (35) feet from the intersection of the projected curb lines, unless in compliance with the provisions of this ordinance, has a clearance of at least ten (10) feet above curb grade. K. Sign obstruction. No sign shall be erected in such a manner than any portion of the sign or its support is attached to or will interfere with the free use of any fire escape, exit or standpipe, or obstruct any required stairway, door, ventilator, or window. L. Sign visibility. Not more than three (3) permanent signs for any one (1) occupant shall be visible from any one (1) 3_3 Implementing Zoning Ordinance ground vantage point. M. Vertical clearance. There shall not be less than ten (10) feet of clearance between the bottom of an overhanging sign and ground level, except that marquee signs not exceeding six (6) square feet in area may be erected with a minimum vertical clearance of eight and one-half (8-112) feet. N. Wall and projecting signs. A wall or projecting sign attached to a building shall not extend above the top of the wall upon or in front of which it is situated, or in the case of buildings having sloping roofs, above the eave of the roof. 20.040—Signs in Open Space and Parks, Agricultural, Residential, and Civic Facilities Districts Conformity with Regulations: No sign, outdoor advertising structure, or display with any character shall be permitted in an AG, OSP, or R District except the following: A. Permanent tract signs. One (1) permanent tract identification sign may be erected at the main entrance of a tract, provided that it does not exceed five (5) feet in height and twenty-five (25) square feet in area. Such sign may be indirectly illuminated in white light, provided the intensity does not exceed ten (10) foot lamberts. B. Real estate signs. One (1) non -illuminated real estate sign advertising the sale, rental, or lease of the premises on which it is maintained. For each len (10) feet of lot(s) width, one (1) square foot of sign area is permitted, but in no case shall such area exceed thirty (30) square feet. All such signs shall be set back from every street lot line at least a distance in feet equal to one-half (112) the number of square feet in area of the sign, but each setback shall not be less than any required front yard. C. Free-standing signs. One free-standing identification sign not directly lighted, not exceeding twenty (20) square feet in area or a height of five (5) feet on the site of a public building or grounds, a private institution, a church, a club or lodge, or a professional office building, clinic or laboratory. D. Wall sign. One (1) wall identification sign not directly lighted, not exceeding twelve (12) square feet in area on the site of a church, school, community center or other public or institutional building. E. Announcement signs. One (1) non -illuminated announcement sign or bulletin board not over twelve (12) square feet in area on the site of a church, school, community center or other public or institutional building which sign, if not attached fiat against a building, shall be at least twelve (12) feet from all street curb or pavement lines. 1. Announcement Signs for Public and Private Academic Schools. One (1) non -illuminated announcement sign or bulletin board not over thirty-two (32) feet in area on the site of a public or private academic school. Which sign, if not attached flat against a building, shall be at least twelve (12) feet from all street curb or pavement lines. Announcement signs may not project over two (2) feet from any wall surface in compliance with Section 20.050(A)(6). Messages on these signs shall be related to school activities. The school shall be responsible for maintaining the sign in an attractive and well kept condition. Unauthorized messages and/or graffiti shall be removed from the sign in a timely manner. 2. Announcement Signs for Churches, Community Centers or Other Public or Institutional Buildings Other Than Public and Private Academic Schools. One (1) non -illuminated announcement sign or bulletin board not over twelve (12) square feet in area on the site of a church, community center or other public or institution building other than a public or private academic school. Which sign, if not attached Flat against a building, shall be at least twelve (12) feet from all street curb or pavement lines. Announcement signs may not project over two (2) feet from any wall surface in compliance with Section 20.050(A)(6). F. Temporary signs. Temporary construction and subdivision signs, in accordance with the provisions of Section 20.050(8). 3_L� Implementing Zoning Ordinance G. Lighting of signs. No sign in an AG or R District shall be constructed in such a way that any light filament or tubing is visible from the front of the sign or from beyond the property line. H. Bed and Breakfast Inns. One (1) identification sign, on the site of a bed and breakfast inn, not internally lighted, not exceeding six (6) square feet in area, of distinctive design and in keeping with the character of the structure and neighborhood. 20.050—Signs in Commercial, Mixed Use, Business Park and Industrial Districts A. Permitted Sign Types. No sign, outdoor advertising structure, or display of any character shall be permitted in a C, MU, BP, or I District except the following: 1. Exempted signs. Signs exempted from sign permits. 2. Sale, lease and rental signs. One (1) sign pertaining to the sale, lease, rental, or display of a structure or land, not exceeding six (6) square feet in a C1 District or twenty (20) square feet in a C2, MU1, MU2, BP or I District. 3. Shopping center free-standing signs. One (1) free-standing sign not exceeding thirty (30) feet in height and two hundred (200) square feet in area on the site of a shopping center, with a maximum height of ten (10) feet from the bottom to top of the sign face, provided that all buildings are set back not less than thirty (30) feet from the curb or street pavement edge on which the shopping center fronts. Shopping centers fronting on two (2) or more public streets shall be allowed one (1) additional free- standing sign for each additional frontage. Such signs shall not exceed twenty-five (25) square feet in area nor a height of fifteen (15) feet. 4. Other free-standing signs. One (1) free-standing sign not exceeding the height of the main building, or twenty (20) feet, whichever is lower, provided that all buildings are set back not less than twenty-five (25) feet from the curb or street pavement edge on which the use fronts; or one (1) free-standing sign not exceeding five (5) feet in height and twenty (20) square feet in area provided that all buildings are set back not less than fifteen (15) feet from the curb or street pavement edge on which the use fronts and the sign blends architecturally with the main building on the lot. 5. Wall signs. No more than two (2) wall signs for each primary building face (no building shall be deemed to have more than four [4] primary building faces), not exceeding a thickness of ten (10) inches, including any light box or other structural part, in all C, MU, BP or I Districts. Refer to section 20.140 for Freewav Oriented Sian standards. 6. Projecting signs. One (1) projecting sign for each building frontage not exceeding ten (10) square feet in area and not projecting over two (2) feet from any wall surface. Exception: any sign suspended under a marquee, porch, walkway or similar covering structure may project more than two (2) feet from any wall surface but shall not project beyond the walkway covering structure. T Temporary signs. One (1) temporary construction sign not exceeding forty (40) square feet in area nor eight (8) feet in height on the site of the structure while under construction and shall contain only names of persons, firms and information pertaining to the structure. B. Permitted Area of Signing. For all C (Commercial), MU (Mixed Use), BP (Business Park), and I (Industrial) zoning districts exclusive of shopping centers, the maximum permitted area of signing for any occupant shall be the following: 1. One (1) square foot of sign area for every ground level linear foot of building frontage; or in the case of buildings with multiple building frontages, one (1) square foot of sign area for every ground level linear foot of the longest building frontage plus one-half (1/2) square foot of signing for every linear foot of additional frontage, where no building exists the maximum allowable sign area shall be derived from the 3-S Implementing Zoning Ordinance allowable building envelope (area exclusive of setback), not to exceed the maximum stated in Subsection 3 below. 2. Buildings fronting on more than one (1) public right-of-way may not combine permissible sign area for one frontage with another frontage. 3. No sign or combination of signs on a parcel located in said districts shall exceed two hundred (200) square feet nor shall be restricted to less than twenty (20) square feet of permanent signing. 4. One (1) directory sign not exceeding twelve (12) square feet in area to identify occupants of the upper floors in a multi -story building, in addition to the maximum stated in subsection 3 hereof. 5. The sign area for all uses located in a shopping center shall be allotted in accordance with the following procedures: a. Multiply the number of businesses within the center by one hundred (100) square feet to determine the total aggregate sign area. b. Subtract the area of the free-standing shopping center signs, if any. The maximum allowable area of the main free-standing sign shall not exceed two hundred (200) square feet, and other permitted free-standing signs shall not exceed twenty-five (25) square feet. c. Multiply the number of businesses within the center by twenty (20) square feet (a sign area constant available to each business in a shopping center to assure that businesses with very small floor areas will have adequate sign area for identification) and subtract the result from the balance of the aggregate sign area. d. Determine the total Floor area for all businesses in the center, then determine what percentage each store represents of the total Floor area. e. Use the floor area percentage ratio to determine the percentage of the balance of the sign area to be allotted to each store, and add the "constant" twenty (20) square foot area. 20.060 - Signs in Mobile Home Districts One (1) non -flashing lighted or unlighted identification sign, not exceeding sixteen (16) square feet, shall be permitted on the site of a mobile home park. 20.070 -Temporary Subdivision and Construction Signs - Conformity with Regulations Temporary subdivision signs shall be permitted in an R (Residential) District, provided that they conform to the following regulations: A. Subdivision signs. One (1) non -illuminated sign pertaining to a subdivision and not exceeding sixty (60) square feet in area may be erected or displayed for each ten (10) acres in the subdivision. If a subdivision has an area of less than ten (10) acres, one (1) such sign may be erected or displayed. The total number of signs shall not exceed four (4) and shall be spaced at a distance of no less than seven hundred (700) feet. B. Model home signs; temporary sales office signs. One (1) non -illuminated sign pertaining to a model home and not exceeding six (6) square feet in area may be erected or displayed on the site of each model home in a subdivision. One sign identifying a temporary sales office may be erected or displayed in the subdivision, and shall not exceed six (6) square feet in area. C. Directional signs. Not more than two (2) non -illuminated directional signs, each not more than six (6) square feet in area, may be erected or displayed for each ten (10) acres in a subdivision, and may be located off the site. If a 3-� Implementing Zoning Ordinance subdivision has an area of less than ten (10) acres, two (2) signs may be erected or displayed. No more than six (6) such signs shall be allowed per subdivision. D. Temporary construction signs. One (1) non -illuminated temporary construction sign may be erected or displayed on the site of a structure that is not part of a subdivision, while under construction or alteration. Such a sign shall not exceed twenty (20) square feet for every street frontage of the site and shall contain only names of persons, firms, and information pertaining to the structure. E. Sign permits. For any temporary subdivision or construction sign, a permit may be issued by the Director any time after recordation of the final subdivision map, or issuance of the building permit, if no subdivision is involved, and shall become void one (1) year following the date on which the permit was issued. The sign shall then be removed, unless prior to the expiration date, renewal of the permit for a period of not more than one (1) year shall be approved by the Community Development Director, 20.080.Outdoor Advertising Structures A. Conditional use permit required; subject to restrictions. No outdoor advertising structures are permitted except when approved as conditional uses in the C2, BP, and I Districts. No such signs shall be erected or maintained in violation of Sections 20.130, 20.140, and 20.210 of this Ordinance. B. Distance separation. A minimum distance of fifteen hundred (1500) feet between outdoor advertising structures shall be maintained, measured along the nearest street right-of-way. C. Signs near residential districts. No sign or sign structures other than identification signs shall be permitted which face the front or side lot line of any lot in any R District or within two hundred (200) feet of such lot line, or which face any public parkway, entrance to any public park, school, library, church, civic center or building, hospital, or similar institution, within two hundred (200) feet thereof. D. Area requirements. No outdoor advertising structure shall exceed three hundred (300) square feet in area. 20.090 - Trailblazer Signs A. Locations Permitted. Trailblazer identification and directional signs may be installed only within the public right- of-way of arterial status roads or on other public property, except when adjacent to Caltrans right-of-way; trailblazer signs may be permitted on private property provided that the sign is not designed to be viewed primarily from the main traveled roadway of a freeway or the ingress ramps thereto. Trailblazer signs may be visible from the freeway egress ramps. B. Design of Signs. Trailblazer identification and direction signs shall conform to the master sign design (historic street lamp) for such signs and shall be provided (at the cost of the applicant) with an underground utility connection to the nearest City street light, as required by the Directors of Community Development and Public Works. C. Regional Importance/Draw. The Community Development Director shall insure that listed uses and locations are of a regional importance or have a regional draw and provide a public benefit. The Community Development Director will refer requests to the Planning Commission for their determination of eligibility - consideration will be on Planning Commission consent agenda. D. Approvals Necessary. No Trailblazer identification (light pole or attached sign) shall be installed without first receiving administrative Site Plan and Architectural Review approval. Placement of the lamp post shall also require an encroachment permit prior to their installation. 20.100 - Political and Campaign Signs No political or campaign signs shall be permitted except in conformity with the following regulations; Implementing Zoning Ordinance A. R (Residential District). In residential districts, there are permitted stationary, unlighted, temporary signs on behalf of candidates for public office or measures on an election ballot, provided that: 1. Any such sign shall be erected not earlier than ninety (90) days prior to the election and shall be removed within fifteen (15) days after such election. 2. Any such sign shall not be more than twenty (20) square feet in area and, if detached, not more than six (6) feet in height. 3. No such sign shall be located closer than five (5) feet to any property line. 4. No such sign shall be a roof sign. B. AG (Agricultural), C (Commercial), MU (Mixed Use), BP (Business Park), and I (Industrial) Districts. In any AG, C, MU, BP or I Districts, there are permitted one (1) or more political or campaign signs on a parcel of land on behalf of candidates for public office or measures on an election ballot, provided that: 5. Any such sign shall be erected not earlier than ninety (90) days prior to the election and removed within fifteen (15) days after such election. 6. The total area of such sign, or signs, on any one (1) parcel shall not exceed fifty (50) square feet, except that larger signs may be placed upon any legally existing sign structure. 7. No such sign shall be a roof sign except upon a legally existing sign structure. 8. Signs on behalf of political candidates who are successful in primary elections may be retained for general election purposes until fifteen (15) days following the date of such general election; provided that they are maintained in good condition and are removed at such time. C. Removal of signs. It shall be the responsibility of the property owner to remove the political sign within fifteen (15) days after the sign has served its purpose. If such signs are not removed within fifteen (15) days, they may be abated by the City. It is unlawful to erect a sign in conflict with this Chapter. D. Prohibited on public property. Political or campaign signs may not be erected or installed upon public property, or upon public utility property, and may be abated by the City without notice. 20.110 - Signs Exempted from Permit A. Normal maintenance. No approval or permit is required for normal sign maintenance other than changes in color, type of lighting, or design. B. Exempted signs. The following signs do not require a sign permit: 1. One (1) non -illuminated real estate sign advertising the sale, rental, or lease of the premises on which it is maintained and not over six (6) square feet in area. 2. Signs showing the location of public telephones, restrooms and underground facilities. 3. One (1) street address sign, not directly lighted, and less than two (2) square feet in area. 4. One (1) occupancy identification sign for each street frontage, not directly lighted, and not exceeding two (2) square feet in area in any AG or R District. �r8 Implementing Zoning Ordinance 5. One (1) non -illuminated professional name plate not exceeding two (2) square feet in area. 6. One (1) non -illuminated sign identifying a home occupation not more than one and one-half (1-1/2) square feet in area, which may be used to identify the occupant and his "home occupation"; said name plate shall be affixed flat against the outside wall of the dwelling. 7. Memorial signs or tablets, names of buildings and date or erection when cut into any masonry surface or when constructed of bronze or other incombustible materials. 8. Any sign, posting, notice, etc., placed by or required by a government entity in carrying out its responsibility to protect the general health and welfare of the community. 9. Window signs in business establishments, located in C (Commercial), Mixed Use, (MU), Business Park (BP), and I (Industrial) Districts. 10. Political campaign signs in conformance with the regulations herein. 11. Two (2) non -illuminated temporary identification signs not exceeding thirty (30) square feet in area each on sites occupied by temporary uses such as Christmas tree lots, circuses, carnivals and charity booths. Such signs may be maintained for a period of fourteen (14) days or the duration of such use, whichever is less, with the exception of Christmas tree lots, for which such period shall not exceed forty (40) days. 12. Directional signs for off-street parking and loading facilities not exceeding four (4) square feet in area nor a height of three (3) feet and limited to two (2) such signs per driveway entrance to off-street parking facilities. 13. One (1) permanent directional sign identifying institutions of an educational, religious, charitable, governmental or civic nature, not to exceed four (4) square feet in area and situated on an arterial street. Additional directional signs may be approved subject to the granting of a use permit. 14. Pennants or banners for a period or periods not exceeding 21 days aggregate per year, on the site of businesses located in C1, C2, MU1,and MU2 Districts. 20.120 — Appeal As prescribed in Section 24.070. 20.130 - Sign Permit The purpose of the sign permit is to allow erection of signs in conformity with the provisions of this Ordinance, and to establish that nonconforming signs were lawfully erected in compliance with regulations at the time they were constructed. A. Application for Permit. Application for permits shall be made upon forms provided by the City and shall contain or have attached hereto the information requested on the application; or additional information as deemed necessary by the Director to process the application. B. Issuance - Validity Period. It shall be the duty of the Zoning Administrator or his/her authorized representative upon the filing of an application for a sign permit to examine such plans, specifications, other data and the premises upon which it is proposed to erect the sign or other advertising structure, and if it shall appear that the proposed structure is in compliance with all of the requirements of this chapter and all other laws of the City, he/she shall then issue the permit. If the work authorized under a permit has not been completed within six months after date of issuance, such permit shall become null and void. C. Compliance with Building and Zoning Regulations. All signs erected within the City shall be erected in accordance with and in compliance with the uniform building, electrical and other codes and laws as applicable, including the Zoning Ordinance. 3-9 Implementing Zoning Ordinance 20140 — Freeway Oriented Signs Proaedare-far4R emitt te-Ereet-Adjaeent-te-F-reeway A. Procedure for Permit to Erect Freeway Oriented Signs. A NG -permit shall not be issued to erect, construct or relocate any sign, billboard or other advertising structure, regardless of location, unless the Zoning Administrator shall have first determined that such sign, billboard or other advertising structure is not designed to have the advertising thereon maintained primarily to be viewed from the main traveled roadway of a freeway or the ingress or egress ramps of the freeway extent in the case of therelgof freeway oriented wall sians anoroved as Dart of a master sign orooram for a retail sh000ina center with Hiohwav101 building frontage. For Durooses of this section. buildina frontage includes the Drimary wall(s) or facade of a building facing the freeway with no other building in the visibility window between the subiect building and the hiahway. This provision excludes buildino facades on frontage roads adiacenl to the freeway. B. -.Master Sign Program. Freeway oriented wall signs may be anorevedconsidered by the Plannino Commission as Dart of a master sign Droaram for a retail shoonino center. as defined in Section 20.020.Q, with direct freeway frontage. in accordance with subsections 20.140.0 and 20.140.D. The master sign Droaram shall address material. size, color, liahtina. attachment, and placement. The Plannino Commission shall consider if the master sion Droaram meets the Site Plan and Architectural Review (SPARI standards contained in Subsection 24.010.G. and make the additional findings contained in subsection 20.140.D below. Existing retail centers aoDlvino for freeway oriented sions shall resubmit the Master Sian Prooram. C. Determination and Anneal. Except as part of a master sion Droaram for a retail shoDoino center with freeway frontaae pursuant to this Section. every application for a permit to erect, construct, or relocate a sign, billboard or other advertising structure within five hundred feet of a main traveled roadway of a freeway, shall be considered by the Zoning Administrator, and the Administrator shall determine whether the proposed sign, billboard or other advertising structure is designed to be viewed from a main traveled roadway of a freeway or the ingress or egress ramps thereto. If the Zoning Administrator determines that the proposed sign, billboard or other advertising structure is designed to --have the advertising thereon so maintained, the application for a permit shall be denied. If the Zoning Administrator determines that the sign, billboard or other advertising structure is not designed to have the advertising thereon so maintained and that the same does not violate any other provision of this title, the permit shall be granted. Procedures for the notice, hearing and appeal of the decision of the Zoning Administrator hereunder shall be the same as are set out in Section 24.070. D. Freeway Oriented Siqn Standards. in addition to findino that the master sion orooram meets the Site Plan and Architectural Review standards in subsection 24.010.G.1. the Planning Commission shall make the followina findinas as part of Site Plan and Architectural Review prior to aooroval of any freeway oriented wall sians for retail sh000ina centers with freeway frontaae. 1. Freeway oriented sians shall be limited to permanent wall -mounted sians as defined in subsection 20.020.EE. 2. Freestandino freeway oriented sians shall be prohibited. 3. Buildino elevations on which freeway oriented sians are or000sed shall be consistent with Site Plan and Architectural Review standards contained in subsection 24.010.G.1. Buildina andlor site imorovemenls may be reauired by the Plannino Commission to ensure conformance with the Site Plan and Architectural Review standards and reauired findings. For ourooses of this section. buildino frontaae includes the Drimary wall(sl of a buildino facino Hinhway 101. 3A. The wall -mounted font shall not exceed two feet (2'-0") in heiaht. Loaos, flourishes and other symbols also shall not exceed 2'-0" in height. 8nly-ane4reewav-erienled-sign-shall-be ailewed-geFtenant-meetfno-the-abgve criteria: 4.5 Sian area shall be calculated based on 1 sauare foot of sian area Der linear foot of building facade with direct 3 -In Implementing Zoning Ordinance freewav frontage up to 60 square feet. 6. Maximum Sion lenoth shall not exceed 30 feet. 7. The Sion area of freewav oriented signs shall be included in the total maximum Sion area for the retail shopninq center as prescribed in subsection 20.050.8.5. The addition of freewav oriented sions shall not increase the allowable sign area or number of sions for a specific tenant or overall shopping center bevond that permitted in the Master Sion Program. Size of freewav facing signs shall be consistent with the maximum sign area per tenant per existinq criteria for shoppinq centers. 8. Freewav oriented wall sians shall consist of individual letters. Individual letters may be mounted directiv on the building wall or on a narrow racewav mounted to the wall and painted the same color as the wall. 9. Cabinet sions are prohibited. 10. Liahtmo for freewav oriented sions shall minimize glare and distractions to motorists on the rights-of-wav and adiacent properties, especially residential areas. Freewav oriented signs shall not blink, flash. flutter. or chance light intensitv or color. 11. Sians may have individually illuminated letters, either internallv illuminated or backliahted solid letters (reverse channel/halo) or the use of external, direct illumination. The liaht shall be LED lechnoloov or other sustainable technologv providinq white light. 12. Temoorary sionaae as described in Section 20,050 A.7 shall not be permitted for freewav oriented sions. 13. The same detail and design criteria shall be applied to all sions proposed on freewav oriented buildina frontaqes of the subiect retail shoppinq center. E. Caltrans Compliance. All freewav oriented sions shall comply with the California Outdoor Advertisina Act. Business and Professions Code Section 5200 or as subseauentiv revised and shall be referred to CalTrans as appropriate for comment prior to Planning Commission review of the master Sion oroaram. F. Design Consideration. The followinq items are design considerations to increase the effectiveness of freewav oriented signs and to enhance the built environment. The desiqn of the proposed freewav oriented siqns shall visually complement and be compatible with the scale and architectural stvle of the primary structures on the site. 1. Signs should be placed and sized consistent with the proportions of the buildinq's facade. 2. Colors should relate to and complement the materials or paint scheme of the buildings, includino accent and trim colors. The Planninq commission is encouraged to consider uniform colors for sign programs for freewav facing signs. 3. Electrical raceways should be concealed from public view. If a racewav cannot be mounted internally behind the finished exterior wall, the exposed metal surfaces of the racewav shall be as narrow as possible and finished to match the backqround wall, or integrated into the overall desion of the Sion. 20.150 - Nearest to Freeways Restricted 0 er than skins approved as part of a master Sion oroaram for a retail shopoina center with freewav frontaoe pursuant to Section 2Q140. nNo outdoor advertising structure, sign, or other advertising structure shall be erected, constructed, relocated or maintained, regardless of the zone or district in which it is located: A. If such structure, sign or other advertising structure is designed to have or has the advertising thereon maintained Implementing Zoning Ordinance primarily to be viewed from a main traveled roadway of a freeway or the ingress or egress ramps thereto; or B. If such structure, sign or other advertising structure, because of its location, size, nature or type, constitutes or tends to constitute a hazard to the safe and efficient operation of vehicles upon a freeway, or creates a condition which endangers the safety of persons or property thereon. 20.160 - Unsafe and Insecure Signs If the Zoning Administrator or his/her authorized representative shall find that any sign or other advertising structure regulated herein is unsafe or insecure, or is a menace to the public, or has been constructed or erected or is being maintained in violation of the provisions of this chapter, he/she shall give written notice to the permittee thereof. The procedure for notice, hearing, and appeal of an order of the Zoning Administrator shall be as set out in the Section on appeals contained in the latest edition of the Building Code as adopted by the City. If the permittee fails to remove or alter the structure so as to comply with the standards herein set forth, or as set forth within any of the building codes lawfully in existence of this City within ten (10) days after such notice and after exhausting of any appeals, such sign or other advertising structure may be removed or altered to comply by the Zoning Administrator or his/her authorized representative at the expense of the permittee or owner of the real property upon which it is located, and shall be a lien on said real property and shall be collectible in the same manner as taxes on said real property. No permit shall be issued to any permittee or owner who refuses to pay costs so assessed. The Zoning Administrator may cause any sign or other advertising structure which is an immediate peril to persons or property to be removed summarily and without notice. 20.170 - Removal of Unused Signs Any sign now or hereafter existing which no longer advertises a bona fide business conducted, or a product sold, shall be taken down and removed by the owner, agent, or person having the beneficial use of the building or structure upon which such sign may be found within ten (10) days after written notification from the Zoning Administrator, and, upon failure to comply with such notice within the time specified in such order, the Zoning Administrator is authorized to cause removal of such sign, and any expenses incident thereto shall be paid by the owner of the building or structure to which such sign is attached, pursuant to the same procedure set out in Section 20.150. 20.180.Obstructions Prohibited - Attaching to Certain Items Prohibited No sign shall be erected, relocated or maintained so as to prevent the free ingress to or egress from any door, window or fire escape. No sign of any kind shall be attached to a stand pipe or fire escape. 20.190 - Traffic Hazard Prohibited No sign or other advertising structure as regulated by this Chapter shall be erected at the intersection of any streets in such a manner as to obstruct free and clear vision, or at any location where, by reason of the position, shape or color, it may interfere with, obstruct the view of, or be confused with any authorized traffic sign, signal or device; or which makes use of the words "Stop", "Look", 'Drive-in", 'Danger", or any other word, phrase, symbol or character in such manner as to interfere with, mislead or confuse traffic. 20.200 - When Sign Surface to be Smooth All signs or other advertising structures which are constructed on street lines, or within five feet thereof, shall have a smooth surface and no nails, tacks or wires shall be permitted to protrude therefrom, except electric reflectors and devices which may extend over the top and in front of the advertising structure. 20.210 - Projecting Signs Every projecting sign shall be placed at least twelve feet above the public sidewalk over which it is erected, and a distance not greater than two feet from the face of the wall to which it is attached, measuring from the point of the sign nearest thereto, nor shall any sign or point thereof extend nearer the curb line than three feet. No permit shall be issued for a projecting sign over public right-of-way unless an encroachment permit is first obtained from the City. The total projection from any wall surface shall not exceed four (4) feet, including bracket. 20.220 - Existing Signs All signs, billboards, or other advertising structures which do not conform to the regulations of this Chapter, but which were constructed in compliance with previous rules and regulations, shall be regarded as nonconforming and may be continued, 3-1z Implementing Zoning Ordinance pursuant to Section 20.220 except that: A. The provisions of this section shall not be construed as authorizing the continued maintenance of any sign, billboard or other advertising structure which is required to be removed by the provisions of Section 20.160. B. No such nonconforming sign originally erected without a permit shall be allowed to continue more than ninety (90) days from the effective date of this Section, unless the owner shall provide such proof as is necessary to establish the date when said sign was erected, and shall apply for a permit hereunder. Said permit shall be granted if it appears that said sign was constructed in compliance with the rules and regulations effective at the time it was erected, and shall thereafter be treated as a nonconforming sign. 20.230 - Non -Conforming Signs Signs and advertising structures not in conformity with Sections 20.010 through 20.110 are deemed sufficiently objectionable, undesirable, and out of character in the district in which such use is located so as to depreciate the value of other property and uses permitted in the district, and impair the proper and orderly development and general welfare of such district and the community. Therefore, each such non -conforming sign use or structure shall be discontinued within ninety (90) days unless a sign permit is obtained pursuant to Sections 20.120 here in, or was obtained pursuant to prior ordinance. The time period shall be measured from the effective dale of this section. Non -conforming signs for which sign permits have been obtained shall be subject to all other requirements of this chapter. Billboards, outdoor advertising structures: A. Painted on buildings, walls or fences, two (2) years. B. All other signs and outdoor advertising structures, three (3) years. Implementing Zoning Ordinance THIS PAGE INTENTIONALLY LEFT BLANK 3-H