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HomeMy WebLinkAboutAgenda Bill 1.A 07/08/2010DATE: July 8, 2010 TO: Honorable Mayor and Members of the City Council through City Manager FROM: Scott Duiven, Senior Planner SUBJECT: Workshop to interview prospective consultant teams for the Station Area Planning Grant. It is recommended that the City Council interview the prospective consultant teams for the Station Area Planning Grant and indicate a preference to staff. Staff will return at a future meeting with a resolution to formally award the contract. ~ACKGR®IJIiT~9: The Station Area Planning Program is an initiative of the Metropolitan. Transportation Commission (MTC) and the Association of Bay Area Governments. MTC reserved $2.5 million in planning grant funds for the SMART corridor to fund station area plans along the rail corridor in the event the sales tax measure passed. With the passage of Measure Q in November 2008, passenger rail in Sonoma and Marin Counties will become a reality, with service scheduled to begin as soon as 2014. The Station Area Planning Program will fund planning efforts that seek to increase transit ridership by maximizing the potential for transit-oriented development around current or future transit stations or corridors. Petaluma submitted an application to the Station Area Planning Program in August 2009 for both the Downtown Petaluma and Corona Road station areas and received notification of award in December 2009. This planning process will support the City Council's stated goal to "Implement the Central Petaluma Specific Plan - maxi~nize development potential around transit-oriented development." City staff prepared and distributed a Request for Proposals (RFP) in February 2010 (Attachment 1). The RFP was directed to firms identified by city staff, recommended by the public, firms who expressed interest in the project directly, and posted on the city's website. Thirty-seven (37) firms contacted staff in response to the RFP (Attachment 2). Fifteen (15) consultant teams formally submitted proposals in response to the request (Attachment 3). In April 2010 a review committee comprised of city staff was formed to review the proposals and pare them down to a shortlist for interviews. Based on that evaluation, six (6) firms emerged as the most responsive to the RFP and qualified to deliver the results expected by the community and Council with respect. to public involvement and final work product. These teams were invited to continue in the selection process and to be interviewed by City Staff and representatives of ABAG and SMART Agenda Review: J Div. Manager ` City Attorney Finance Director City Manager on June 3, 2010 (note the SMART representative was unable to attend). The interviews allowed finalists to expand on their proposals and answer questions prepared by the interview committee. The interview committee ranked the consultant teams and selected three (3) firms for City Council consideration: BMS Design Group, Community Design and Architecture, and Opticos Design. IDIS6:'iJSSI®N: Ultimately, the scope of work will lead to the adoption of a Station Area Master Plan for both the Downtown Petaluma and Corona Road SMART stations, any Zoning Ordinance/SmartCode° amendments necessary to implement the Master Plan, and the approval of a programmatic Negative Declaration based on the recently certified General Plan EIR. This will position Petaluma to market development/redevelopment opportunities within both station areas and insure the greatest potential for transit-oriented development. To that end, all three proposals were responsive to the RFP. Each team exhibited direct and relevant project experience, have committed principal and senior level staff to participate throughout the term of this engagement, and showed a clear understanding of Petaluma and the opportunities and challenges presented by SMART rail. The selected finalists offer three distinct teams for the Council's consideration with no overlap amongst subconsultants. BMS Design Group has been involved in previous planning efforts within the station areas and showed a clear understanding of the need to balance transit-oriented development with established neighborhoods such as Old East Petaluma.. The BMS Design team has the most recent experience in Petaluma of the three firms. The team clearly articulated an emphasis on both community outreach and the need for an integrated development strategy coordinated amongst property owners and the need to develop public strategies to leverage funding from the prival:e sector in order achieve successful TOD. The Community Design and Architecture (CDA) team has the most direct experience in TOD and station area planning with experience working with a broad range of communities and transit agencies. The CDA team has worked closely with both SMART and MTC in evaluating and forming policy for the SMART corridor. CDA went beyond the scope to include a `developer summit' for developers to share their experiences implementing TOD and infill projects in the Bay Area as well as an opportunity to share perspectives on opportunities and constraints of developing in Petaluma.. The team also places an emphasis on `green' infrastructure and design principles. The C)pticos Design team proposed a very different approach to public participation by proposing an in-depth, multi-day community charrette as the centerpiece of their public involvement strategy and including in-depth stakeholder interviews. Opticos has been involved in the drafting, administration and implementation of form-based codes for TOD projects and communities throughout the United States. The principals of Opticos are coauthors of Form- Based Codes: A Guide for Planners, Urban Designers, Municipalities, and Developers and founding board members of the Form-Based Code Institute. Opticos utilizes a very graphical approach in developing their work products in order to illustrate planning and design concepts. The team emphasizes a state of the art approach with an emphasis on sustainability throughout their proposal. The Station Area Planning Program guidelines state that the Plans must be completed within 30 months from completion of the funding agreement. City Staff outlined a 24-month timeframe in the RFP to allow for flexibility in the process and each of the proposals present a realistic work plan that will fit within that timeframe. The workshop will provide an opportunity for Council and the public to guide the final leg of the selection process. The workshop will provide an opportunity for a brief (10-15 minute) presentation from each team followed by a question and answer session. After all of which the Council will be able to, with public input, indicate its preference for a finalist that staff can work with ;and negotiate with to formalize an agreement that meets any additional Council input. Staff will then return to Council with a formal resolution to award the contract. 1FI1V~1C1[~, )<li'l<PACTS: All proposals received were within the $300,000 limit identified in the RFP and consistent with the grant funds available. The total project cost is $300,000. Metropolitan Transportation Commission is providing $240,000 and requiring a $60,000 local match. The Sonoma-Marin Area Rail Transit (SMART) district has committed to providing $10,000 of the local match, thereby reducing Petaluma's commitment to $50,000. The Council budgeted $50,000 of PCDC funds for this project. AT'T.r~C1ENTS: 1. Request for Proposals 2. List of Firms That Received the RFP 3. List of Responding Consultant Teams 4. BMS Design Group Proposal 5. Community Design & Architecture Proposal 6. Opticos Design Proposal ® It.°ms listed below are large in volume and are not attached to this report, but may be viewed in the City Clerk's office. 1. Station Area Planning Grant Proposals 1V0'll'E: Due to the large size of the proposals, only the three (3) finalists' proposals have been posted online. The complete set of all fifteen (15) proposals are available for review at the City Clerk's office. ATTACHMENT 1 Cif ®f Petaluma, Calif®rn~a 1Vlen~oran~u City Manager's Office, ll English Street, Petaluma, CA 94952 (707) 778-4345 Fax (707) 778-4.419 email: citymp~{a~ci.petaluma.ca.us DATE: February 18, 2010 TO': Planning, Design, Transportation, and Environmental Consultants FROM: Scott Duiven, Senior Planner SUI3JECT: Request for Proposals -Petaluma Station Area Master Plan The City of Petaluma invites your firm to submit a proposal for professional consultant services to develop aTransit-Oriented Development Master Plan for Petaluma's two planned SMART rail stations. Should you decide to prepare a proposal, please submit 4 complete copies of a proposal and 1 electronic (PDF) version no later than March 25, 2010 by 5:00 PST. The proposal should highlight your firm's experience in transit-oriented development, preparation of Master Plans, and the involvement and role of all sub-consultants. Funding for this project is from MTC and ABAG as part of the Station Area Planning Program. The successful candidate must be prepared to meet or exceed the requirements of this program with respect to program administration and deliverables, eligible billing activities, community outreach and invalvement, etc. Adoption of the Master Plan must be completed in two years; the proposed project schedule should reflect this timeframe and allow for flexibility. Attached are the RFP and Scope of Work for the project, Petaluma's Professional Services Agreement, and the insurance requirements required per that agreement. Please feel free to contact me if you have any questions or comments. Scott Duiven, Senior Planner City Manager's Office City of Petaluma 1.11=?nglish Street Petaluma, CA 94952 sduiven a,ci:petaluma.ca.us httR://www.cit~ofpetaluma.net 707-778-4511 Direct 707-778-4586 Fax Attachments: Request for Proposals Professional Services Agreement y Petaluma S~'1ART Rail Station Areas:: TOD Master Playa Request for Proposals i INTIZODYJCTION ANI) IJNI9ER5TAN1)I1~TG: The; .RECIPIENT (City of Petaluma), with professional consulting assistance shall develop a transit-oriented development master plan for the areas surrounding its two planned SMART rail stations. The master plan will focus on opportunity sites; analyzing market, regulatory and infrastructure conditions; and. developing regulations,, design ,guidelines and implementation strategies to encourage appropriate transit-oriented development within the two station areas. The! Central Petaluma Specific Plan and Petaluma General Plan. 2025 both provide a solid foundation with respect to ,general. land use and policy support for the areas surrounding the planned Downtown Petaluma :and Corona Road rail stations, consequently specific plan and general. plan amendments are not anticipated within this scope of work, nor the need. for an EIR. However, the presence of rail and general land use policies themselves. w, ill not result in transit- orie~ted development. The proposed.. master plan process will.. build upon/and or amend the. SmartCode ,the Implementing Zoning Ordinance (IZO); existing development.. standards, and regulations to help .guide the location; orientation, scale, and type: of development in order to achieve the greatest potentalfor transit-oriented development-.and its associated benefits. The,primary objectives to be accomplished through the Station Area Master Plan process are: n Provide a framework that will guide future development and redevelopment within the station areas toward uses that wilLsupport transit ridership. Improve motorized, non-motorized, and transit connectivity between the station sites and existing adjacent commercial, employment, and residential. areas. Develop and implement urban design standards that promote walkable and livable environments within the station:area. o Identify infrastructure needs. and a financing plan with an emphasis on funding i opportunities to incentivize, future development/redevelopment: o Inform the public and stakeholders about the master plan process, transit-oriented design concepts; and future opporhunities within the two station areas.. ~~ Create.ari integrated development plan that capitalizes on the SMART rail system. The Petaluma City Council has identified transit-oriented development as a top. development priority.. Metropolitan `Transportation Commission and SMART funding, combined with programmed agency funding and staff involvement, will .ensure a holistic, multidisciplinary planning; approach. In addition, it will ensure that the plan reflects "best: practices" of other communities in planning transif-oriented development that effectively capitalize on existing employment centers; commercial. activities, and the complementary development.of housing and additional job generating uses that would serve to supportcommuter rail. The master plan will be context-specific in order to' determine how best to develop higher densities in the station areas and effectively and sensitively transition to the adjacent residential areas. This is an ideal opportunity o do state-of the-art planning that will serve as a model for other transit hubs. 7 Downtown Petaluma Station Area The; planned Downtown Petaluma station will be located at. the renovated historic ;rail depot located at the eastern edge of the Central Petaluma Specific: Plan (CPSP) area, and a short walk from the downtown area. Located adjacent to Lakeville Street and bounded by East Washington Street and East D Streets the station will provide easy access to the downtown,, the Turning Basin area and the new Copland Street Transit lylall. There is nota major park and ride. lot recommended for this station site.; The Central. Petaluma .Specific Plan provides: the framework witlj respect to land'use and policy support .for the ..area surrounding the planned Downtown Petaluma .station. The SmartCode°, a form- based code, was adopted along with the CPSP. The proposed Master Plan process will build upon/and or .amend the SmartCode~ to help guide the location, orientation, scale, and type of development to achieve the ,greatest potential for transit-oriented development and its associated benefits. Significant opportunities. sites are located within this Station. Area, .including the 4.7-acre SMART-owned parcel immediately adjacent to the 1.6-acre station site: Corona Road Station Area The tsecond Petaluma station will be located in northeastern Petaluma in, the vicinity of Corona Road and North McDowell Boulevard,. This site will likely include a significant park and ride component while also benefiting from improved access to employment and `housing. SMART is currently pursuing the acquisition of a 7:4-acre. parcel for the station site. The Petaluma General Plan 2025 provides the general .land use and policy support for the area surrounding the planned Corona. Road rail "station.. The same planning elements are proposed as for 'the Downtown Petaluma station area; however, the level of effort for -this area is anticipated to be much. lower as future development .opportunities and development challenges are less within this. station area. The intent is to develop a single Master-.Plan that addressesboth..areas while recognizing the different physical and regulatory contexts surrounding each station site. SCOPE ®F W®RIC TASK I : PROJECT INITIATION/PROJECT MANAGEMENT Refine the overall work scope and ,program to clarify specific tasks, further define work program, products and processes, and detail.speeifie responsibilities of each project team member. Leaders from the CONSULTANT team shall meet with.RECIPIENT staff to,refine the work program and establish a definitive. project schedule with work product and. process delivery dates, including erea'ting .a regular meeting. schedule. This: task. also includes time for management of the project throughout the planning process, including regular communication between the CONSULTANT and :RECIPIENT: Deliverable 1. a: Refined Scope, Budget, and Project Schedule TASK 2: COMMUNITY INVOLVEMENT STRATEGY RECIPIENT.and CONSULTANT shall develop a strategy for the meaningful involvement of all relevant: 'stakeholders .including City staff, elected and appointed officials, transit providers, developers and owners of opportunity sites, large employers, community and business groups,.. and citizens to develop an understanding of and support for transit-oriented development and the opportunities presented by SMART. The _RECIP.IENT will create a' website to keep citizens informed of the planning; process., workshop schedule, and allow for input and feedback. Project deliverables will be posted' to ahis website. ~~ RECIPIENT shall, form a Technical Advisory Committee (TAC) to collaborate with the project CONSULTANT team and with the public in developing the 1Vlaster -Plan. and to provide assistance throughout the program tasks outlined below. The TAC shall include representatives from the following. agencies; Sonoma Marin Area Rail T-ransit'(SMART) Sonoma County Transportation Authority (SCTA) m Association. of Bay Area Governments (ABAG) n City Manager's Office o Planning Division o Housing Division o Parks and Recreation Public Works Department Petaluma Transit o Department of Water Resources and Conservation Prio.'r to engaging the public in the Master Plan process, conduct. a meeting with TAC representatives to identify issues and share ideas on the future. of the station sites and surrounding areas. ~~ j Task 2.1 Community Workshops: RECIPIENT and CONSULTANT team shall conduct .a minimum of two community workshops/forums. A community input strategy, outlining the number of workshops and their focus shall be developed as part of Task 1. The public workshops and forums shall be designed to educate the public about. the :Master Plan process, provide meaningfu_ l opportunities for the public to discuss issues o,penl~y and participate in the: formulation, and selection of preferred concepts and plans .for each' station area. For each. workshop CONSULTANT shall prepare PowerPoint presentations to "review the overall Master .Plan process, share issues identified to date ~ and, based on research'and ,analysis to date, solicit input from.. participants on issues central to achieving the community's "vision :for the station areas. CONSUITANT staff shall be present at all meetings to facilitate,, graphically record, and operate the workshop. Deliverable 2.a: Communi.ty Workshops and Materials: flgendas; Presentation Materials, Comment Cards Deliverable 2. b:: ~ Workshop Summary Reports Task 2~2 Co,mmittee/Commission Workshops CONSULTANT Team shall work.. with RECIPIENT staff to facilitate workshops with existing City ~Gouncil appointed,committeescnd commissions including the following: a Petaluma,Pedestrian and Bicycle Advisory Committee Petaluma Transit~AdVisory Committee Recreation,. Music, and Parks Commission Planning Commission 3 CONSULTANT shall. prepare materials, including questions aimed at seeking policy guidance on work; share `input received; and' facilitate arid graphically record: the workshops. Deliverable 2. c: Committee/Commission Works"hops and Materials: Agendas, Presentation Materials, Comment Cards Deliverable 2.d.• Workshop Summary.Reports TASK 3: ANALYSIS QF EXISTING CONDITIONS Task 3.1 Background Data~Collection Coordinate data collection to provide the background information. necessary to complete the base map's, economic and circulation. arialyses, environmental documentation, and draft and final Master Plan. The RECIPIENT shall provide. all relevant planning documents and planned developments in progress or` adopted in the area, plans and environmental. documentation associated with other major projects, and up-to-date. mapping information, including aerial photographs and GIS shapefiles. CONSULTANT shall assimilate completed work, ideas, and efforts without duplicating previous work. Task 3.2 Base Mappzng Utilize Geographic .Information Systems (GIS.) and Adobe Illustrator to create and manage base maps for analysis and design purposes later in the project. Utilize. data collected in Task 2.1 to develop a set of base maps to work from throughout the course of the planning process. CONSULTANT shall manage ali GIS data in ahe same projection and coordinate system as RECIPIENT'S existing data, and, following the project, provide RECIPIENT any new data, shapefiles and PDF layouts. Deliverable 3. a: Site Base. Maps Task; 3.3 TAC Meeting and.Site Tour Update and expand the CONSULTANT team's local -knowledge of both station areas and their surre~undings with a partnership TAC/CONSULTANT tour of the planning. areas. The site tour will ,provide an opportunity to discuss the RECIPIENT's expectations for the Master Plan, verify existing planning- and environmental conditions, and identify site opportunities and constraints. Task 3.:;4 Review Site Conditions, Relevant Existing Documents and Pldns Analyze the existing°conditions of the Master Plan areas.and surrounding context,to help identify opportunities and .challenges posed by the existing conditions. Conduct document research to support field analysis. CONSULTANT shall work with RECIPIENT staff and• other consultants retained by RECIPIENT to compile and analyze existing conditions within the Master Plan areas. Task 3: S Ident~ primary opportunity sites RECIPIENT shall provide the CONSULTANT Team with. existing land use and zoning. data. CONSULTANT shall evaluate the land use conditions in and .around the station areas and work with RECIPIENT staff to identify k°ey development opportunities within the areas. 4 Task 3.6 Communlty Design. Data CONSULTANT shall :collect data and evaluate existing community design elements; 'in and around the two station areas,, including lot patterns, building forms and intensities,,entries, edges, landmarks, .and other character defining elements. Task 3.7 Utilities and Infrastructure. RECIPIENT shall .provide the CON~S'ULTANT Team with existing data on infrastructure locations and capacities in the study area. Based on this data, the CONSULTANT team shall identify existing major infrastructure elements, including sewer,. water, electric lines, traffic, parking and gas mains serving the two areas. Task 3.8 Environmental Conditions CONSULTANT shall conduct an evaluation of the station areas' natural:environment, including natural resources and potential development constraints in the area: Task 3:9 Existing Conditions Mapping CONSULTANT Team shall compile the data collected -and analyzed during the previous tasks on a±series of maps that. illustrate relevant background information for the Master Plan. Illustrate existing land uses, design, themes, infrastructure services, environmental conditions, and circulation patterns as appropriate. Deliverable 3.b: Existing Conditions Analysis Maps and Report TASK 4: MARKET DEMAND ANALYSES CONSULTANT shall conduct ari analysis of existing and future market conditions for housing, retail, and employment uses with alt emphasis. on ability to support. high intensity housing and employment uses with supporting retail: Focus of this element will. be on select opportunity sites with the highest potential for transit-oriented development. Build off'of the work conducted by Applied Development Economics (currently under contract to develop an Economic Development Strategy for Petaluma) to develop an understanding of the :market factors at work around the two station areas, in Petaluma, and the region: Ana][yze the economic conditions affecting the Master Plan areas; including an overview of recent economic trends in 'ahe ,area ,and the City of Petaluma as a whole. Identify economic and marl,:et opportunities and issues 'for the Master Plan areas. Focus content on demographic analysis, industry and employment profile, and to the extent information is available, absorption trends for rental and for-sale residential, office, and retail uses. Determine current real estate market conditions; including identification of comparable and other planned rental :and for-sale residential, office, and retail projects. Provide recommendations for the developrrient program for key opportunity sites and how,projects should be positioned in the local market. Deliverable 4. a; Market Demand Study 5 9 TASK 5: STATION ACCESS AND CONNECTIVITY CONSULTANT shall conduct amulti-modal review of access to rail stations from both surrounding and distant areas. Define key bicycle and pedestrian corridors and intermodal facility needs to provide for effective and efficient. connectivity and integration among alternative modes of transportation. Develop design and performance .standards to implement `complete' streets and intersections that address the needs of pedestrians,. bicyclists, transit services, and automobiles while providing safe and efficient access and mobility for ali users within the .station .area.. The access needs of people with disabilities and bhe requirements under the Americans with Disabilities Act will also be carefully examined in the development of the design standards. Integrate. ADA standards and universal design to enhance mobility and eliminate obstacles for people with disabilities and the elderly into the planning and ,construction of transit stations; paths of travel within the station area!, and in surrounding development. Accessible design wilC .ensure visitable and habitable TOD housing for persons with disabilities, particularly to ensure that 10% of new townhomes be habitable by persons with disabilities and that accessible paths 'of travel be planned for from the TOD developments within one-half mile of the SMART stations. Deliverable S.a: Station Access and Circulation Plan and Design Standards Memo ~; TASK 6: PARKING DEMAND ANALYSIS Review existing and projected. parking demand for the planned" station: site and its surrounding area Develop strategies to reduce parking demand and promote alternative means of station access. CONSULTANT shall conduct a parking demand analysis for the station areas. The study will~~~include: m Anticipated residential parking demand; m Anticipated employment/commercial parking demand; q Anticipated commuter. parking demand; p Potential for shared parking' in station area; o Potential for~priced parking in station area; a~ 'Recommended TOD parking ratios for residential and commercial projects; and ~~ Feasibility of establishing parking maximum ratios and abolishing minimum parking ratios. Deliverable' 6.a: Parking Demand Analysis and Potential TOD Parking Policies Memo TASK 7 INFRASTRUCTURE DEVELOPMENT AND FINANCING STRATEGY Identify the necessary infrastructure- and service improvements to support future development with respect fo location; timing;. costs, and how they could be: financed; including incentives. CONSULTANT Team shall plan facilities for streets, pedestrian and.bike ways; parks, and street 6 /~ furniture. Identify :infrastructure costs, priorities, and phasing., Accurate planning level cost estimates will be needed to determine the order of magnitude for the necessary infrastructure. Consider community safety priorities when determining necessary phasing improvements. The infrastructure. component should address phasing throughout the life of the plan and capacity at proposed .build out for ahe following systems:. storm drainage, sanitary sewer, water, fire suppression, natural gas, schools, electricity and telecommunications (broadband and wireless infr~~structure). Deliverable 7. a: Infrastructure Needs Analysis and Financing Strategy Memo TASK 8: AFFORDABLE HOUSING STRATEGY CONSULTANT shall review and analyze existing residential inventory within the station area and future residential development potential with respect. to type and affordability. Explore additional strategies for meeting the housing goals set forth .in the recently adopted and certified Housing Element (June 2009) and analyze how impacts fo existing residents can be minimized during plan implementation. Findings shall be incorporated into the:Master Plan. Deliverable 8. a: Affordable Housing Strategy Memo i TASK 9: IDENTIFY DEVELOPMENT INCENTIVES. CONSULTANT shall analyze the. existing array of financial 'incentives available to the City of Petaluma to encourage revitalization and attract economic development to opportunity sites with~.in the Station areas. The analysis of economic characteristics' of both public- and private- sector investment in the tasks above will help determine appropriate. strategies to fund capital investment and manage and market public resources in Petaluma. CONSULTANT shall identify and ,profile potential financial'incenfives for projects in the Master Plan areas, including options for .funding of infrastructure, public space improvements and development projects. This could include, but not be limited to` land sales or land lease proceeds; conventional debt financing; municipal/state. grants; special. below-market rate second mortgages; industrial .revenue bonds; special assessment districts; revolving loan funds; state- designated enterprise zones; pooled. loan reserves; and ax abatements. Recommend a potential package of financial incentives that could be used to close; any "feasibility gaps" identified in the pro forma analysis, as well as increase developer interest as a result ofpublic investment. Deliwerable'9.a: Developmentlncentives Memo TASK'10: DRAFT STATION AREA MASTER PLAN CONSULTANT shall package the planning elements above into a cohesive transit-oriented development master plan for the; Downtown Petaluma and Corona Road atation' areas "for City Council adoption. The Master Plan shall include an evaluation of existing plans and codes ..and reco~mmend~ revisions: or amendments to the Implementing Zoning Ordinance, SmartCode~ and any other development standards to ensure successful implementation. Develop a means to 7 /l monitor the success of the station area planning effort. The Draft.Stafior- Area Master Plan shall, at a minimum, include the. following elements: 1. Goals.and implementation measures for the Plan; 2. Description of Planning :Process -Description of the public involvement process used to engage community stakeholders and members of the public; 3. Land Use Section -Description of anticipated increase in new housing units, affordable' housing, jobs and mix. of other uses within ahalf-mile radius of the two station sites; 4. Market demand and deuelopnient incentives; 5. Station Access and Circulation Section -Address .pedestrian, transit, auto, and bicycle i access to each station. Estimate of the number of transit riders from within the station area accessing the transit station. by non-motorized modes;, ' 6. Parking Section -.Address innovative parking management pol-ides and strategies; 7. Infrastructure -Identification of needs and financing'strategy;, 8. Pedestrian Design - Incorporate design policies and standards that will promote walkability and livability within the station areas; and 9. Implementation 'Section - Describe local commitment to -formally adopting and implementing the Station Area Master Plan, assign, responsible. departments/agencies, ~ development incentives,. and means of monitoring success. In addition to the workshops identf ed in Task 2.1 CONSULTANT and RECIPIENT shall conduct one community workshop following, preparation of the -Draft Station Area Master Plan. CONSULTANT shall also .conduct workshops with the Planning Commission and City Council to review the Draft Station Area Master Plan. Deliverable IO. a: Draft Station Area Master Plan Deliverable 10. b: Community Workshop Deliverable IO.c: Planning Commission Workshop Deliverable 10. d.• .City Council Workshop TASK 11: ADOPTION OF THE FINAL STATION AREA MASTER PLAN, RELATED SMARTCODE~ .AND ZONING ORDINANCE AMENDMENTS AND NEGATIVE DECLARATION Ultimately,. this set of tasks leads to the adoption of a Station Area Master Plan for both the Downtown Petaluma and Corona Road SMART Stations,, any zoning ordinance .amendments ..necessary. to 'implement the: Plan; and the approval of a programmatic Negative Declaration, based on the recently certified General Plan EIR, such that it positions the RECIPIENT to :market development/ redevelopment opportunities within both station areas. Task 11.1 Planning Commission Hearing on .Final Station Area. Master Plan, Zoning Ordinance Amendments and. the Initial Study/Negative Declaration The .Final Station Area Master Plan, zoning amendments, :and Initial Study will be presented for a recommendation to the Ci Council at a hearing before the Planning Commission. Task Il.a: Planning Commission Hearing 1~ Task 11.2 Cily Council llearing on Final Station. Area M"aster Plan, Zoning .Ordinance Amendments and the Initial Study/Negative Declaration The Final. Station. Area Master Plan, zoning amendm_ enis and Initiate Study will be presented at a public hearing before the City Council. Task 11. b: City Council, Hearing Task 11.3 City Council approval of Final Station. Area Master Plan, Zoning Ordinance Amendments and the Negative Declaration CONSULTANT shall, make any final revisions or modifications to the Station Area Master Plan, zoning amendments, and prepare the Negative Declaration. CONSULTANT shall provide a final camera-ready copy and digital co,-pies; :including PDFs. Deliverable ll.c: Final Station Area Master Plan; Zoning Amendments, Negative Declaration as adopted by City Council. GRA1V'I' PR®.TECT' BUDGE' ANID SC>I~DiJL,E The following table provides the project budget by deliverable, .including the local match to be provided by the RECIPIENT: Tasl{ I)elivexables " - ~NIETC '- ~ ' ~ R>EC 9~1~1~1T, Total ' ' Completion `,; ' Contribution Match Cost Date (80% of Total) (20% of:Total).:` 1 i 1. a: Refined Scope,. Budget, and 'i Project Schedule 2 ~ 2. a: Community Workshops and ' Materials 2. b: Workshop Summary Reports i 2. c: Committee/Commission Workshops and Materials 2. d: Workshop Summary 4 Reports - _. 3 3. a: Site Base'Maps 3. b: Existing`Conditions Analysis Maps and Report 4 9, a Market Demand Study 5 S. a: Station Access and Circulation Plan and Design i Standards Mema. 6 6.a: Parking_DemandAnalysis and Potential TOD Parking Policies Memo 9 ~3 ~ 7: a; Infrastructure Needs Analysis and Financing Strategy Memo g 8: a: Affordable. Housing ' t Strategy Memo 9 9: a: Development Incentives Memo 10 i 10. a: Draft Station Area Master Plan 10. b: Community Workshop ~ IO.c: Planning Commission Workshop 10. d: City CounciC Workshop 11 ll. a: Planning Commission Hearing 11. b: City Council Hearing ll. c: Final StationArea Master Plan, Zoning Amendments, Negative Declaration TOTAL 10 /y s~>v>~Tag. ~oRlvra~ Proposals should include the. fohowing: o Narne of the business or organization(s); mailing. address,. office location(s), telephone number(s) and fax .number of the primary contact for whom all correspondence would be ' directed. o A statement as to the objectives of the study that will demonstrate that the consultant understands the needs of the City of Petaluma in regard to thin project. Summary of qualifications. Provide a general description of the entity's history, past work and areas of expertise, descriptions of recently completed similar projects for ~ comparable local governments, and evidence of positive, results for those clients. Methodology. Outline in detail -the proposed, approach fo preparing the Station Area Master Plan that satsf es the. City's objectives. Specific steps should be called out in detail along with. a schedule for each of the: tasks and a proposed .set of checkpoint meetings with staff, stakeholders, and decision makers during. the course of the study. m Project Management. Identify tfie proposed project. team, including sub-consultants if any, and the role of each, spelled out by task. The qualification of each principal and senior consultants; should be spelled. out in this section..and resumes for those people ~ included in an Appendix. (Those who are named:must continue, to have a direct, hands-on role in the project, and the City may insist on Principal-level. participation at every stage of the project. Any substitutions will require prior City approval).. The consultant should also detail proposed method for working. with the City management and reporting progress. m Proposed Budget. The proposed budget should be broken out by each major task within the outlined Scope of Work.'The cost. should: be further broken into professional fees and expenses associated with each task. The City's budget for this project is $300,000. Appendices. o The resumes of professional personnel who will. be working on this project. o A list of references for which similar work has been performed. o A list. of hourly rates and charges for each. o One or two examples of similar studies which have been successfully implemented. PR®P®SAH. SgJB1VI1(TTAI. Please-submit 4 hardcopies and 1 digital (PDF) of the proposal no later than-March 25, 201O>by 5:00 pffi: P5T fo: Scott Duiven, Senior Planner City Manager's Office City of Petaluma 11 English Street Petaluma, CA 94952 A copy of the City's current. ;standard Professional Services Agreement and related. insurance requirements are attached for your information. The selected consultant will be required to comply with the stated indemnification provision and all applicable insurance requirements. A current City of Petaluma business license is also required. prior to the execution of the Professional Services Agreement. /~ s1F1r >lJc~'><®lv ~RO~cllJss Proposal Review Team. 'The review team may consist of some or all of the following: City staff, outside experts,... ,community representatives; .member of other local or regional agencies/organizations; and representatives of the public. Evaluation Criteria. Proposals. will be evaluated on the following factors: n Understanding of the project; Consultant experience; e Overall clarity of the Proposal; q Project approach; o Creativity and innovation; Whether the proposed Scope of Work can. accomplish ail of the outlined objectives to the City's satisfaction; q Other criteria as maybe added by the City during the evaluation process. The. City may choose to .interview a limited number of finalists following the review of all proposals. Selelction Criteria.. Consultant .selection. will be based on the forgoing evaluation criteria and on interviews if any. The City reserves the :right not to select. any of the submitted proposals. The Cityj expects to make a decision on a consultant by April 15, 2010. I Questions should be•directed tg Mr. Duven by e-mail at sduiven(a~~petaluma:ca.us. All answers to questions will be sent via e-riia~il to an interested parties list so that ~a11 can review the questions and 'answers in the same timeframe.: Lf you are planning on submitting a proposal and would like to be on the interested parties: list; please contact me. All identifying information -name, firm, e- maih address of the: person :asking the question, will be removed prior to distribution of all responses. Responses will. be provided with two (2) business days. 12 l~ List of Firms that Received the. Station Area Planning Grant RFP 1 (Architects MA 2 !ARUP 3 .Bay Area Economics 4 ~BKF Carlenzoli 5 'BMS Design Group 6 jCHS Consulting Group 7 ;Community Design and Architecture 8 Design, Community, & Environment 9 ;Dyett and Bhatia 10 'ECONorthwest 11 ,ELS Architecture and Urban Design 12 jFehr and Peers Transportation Consultants 13 iField Paoli 14 (Fisher Town Design, Inc. 15Gensler 16 !Green Valley Consulting Engineers 17 (Hall Alminana 18 !Kellogg and Associates 19 Metropolitan Planning Group 20 ~MIG, Inc. 21 Mogavero Notestine Associates 22 ~Moule & Polyzoides 23 Nelson\Nygaard Consulting Associates 24 ;Opticos Design 25 Pacific Group 26 'Perkins+Will 27 ~PMC 28 Rodney Scaccalosi and Associates 29 Roma Design Group 30 ~RRM.DesignGroup 31: Se.ifel,Consultingl.nc: 32 Tom Ford 33 Van,IVleter Williams"Pollack 34 V1/ilbur Smith Associates 35 WRT'J Solomon.E.T.C. 36 W-Trans 37 Zimmer Guiisuffrasca AreFiitects ATTACHMENT 2 l ATTACHMENT 3 Resporuding Consultant Teams to Station Area. Planning REP ,1 BM5 Design Group* PBS&J Fehr & Peers CSW\Stuber-Stroeh. Enginneering Keyser Marston 2' Community Design & Aichitecture* Strategic Economics ARUP W-Trans 3 Design, Community, & Environment* Economic Panning Systems .Green Valley Consulting Engineers Knapp Architects W-Trans Ill,ingworth & Rodkin Envioonmental Collaborative 4 Dyett & Bhatia* Wilbur Smith Associates Economic Planning Systems Green Valley Consulting Engineers Royston Hanamoto Alley & Abey Environmental Science Associates 5 ELS Architecture & Design Economic Planning Systems Nelson\Nygaard Consulting Services Lamphier-Gregory BI<F/Carlenzoli OLIN 6 Field Paoli ECONorthwest Fehr & Peers BKF/Carlenzoli 7 Gensler Bay.Area Economies Fehr & Peers C5W\Stuber-Stroeh., Enginneering Green Valley Consulting Engineers, Ci'rclePoint 8 HaI1~Alminana* Nelson\Nygaard'Consulting Services Strategic Economics Studio OnesEieven La m phier,G cegory Carlile Macy 9 Metropolitan Planning Group Applied Development Economics Wilbur Smith Associates .Green Valley Consulting Engineers Karen V1/arner Associates 10 Moule & Polyzoides Riechers Spence & Associates W-Trans Remy, Thomas; Moose and Manley, LLP Rogal+V1%alsh+IVlol AECOM 11 Opticos Design'." Nelson\Nygaard Consulting Services Carlile Macy Lisa V1/ise Consulting Urban Advisors David Evans,:ASLA 12 PMC Bay,Area Economies Coastland Kimley-Horn and Associates, Inc. NC3D 13 Van Meter Williams Pollack Strategic Economics Carlile Macy Kimley-Horn and Associates; Inc. 14 WRT~ Solomon E.T.C. Bay Area Economics Equity Community Builders Winzler Kelly IS Zimmer Gunsul Frasca Architects Strategic Economics DKS Associates Royston Hanamoto Alley &.Abey Tad Savinar *Shortli'sted and interviewed on June 3, 2010 l'~.