HomeMy WebLinkAboutStaff Report 3.K 12/01/2014DATE: December 1, 2014
TO: Honorable Mayor and Members of the City Council
FROM: John C. Brown, City Manager
SUBJECT: Resolution Encouraging Community Support for the Sonoma County Healthy and
Sustainable Food Action Plan
RECOMMENDATION
It is recommended that the City Council adopt the attached Resolution Encouraging Community
Support of the Sonoma County Healthy and Sustainable Food Action Plan.
BACKGROUND
On October 6, 2014, representatives of the Sonoma County Food System Alliance (FSA), a
county -based coalition of diverse stakeholders working collaboratively to advocate for a local
food system, made a presentation before Council on their Food Action Plan, which provides for a
shared community vision on local food systems in Sonoma County. The FSA is inviting
members of the community to work on building and improving local food systems, and asked on
October 6, 2014 that the Council consider adopting a resolution supporting the Food Action Plan.
DISCUSSION
The attached resolution expresses the City Council's support for the Sonoma County Healthy
and Sustainable Food Action Plan. The vision of the FSA is to live in a county "in which
everyone has access to affordable, nutritious food. Local farms and operations play a primary
role in producing that food. Each part of the food system, from seed to table and back to soil, is
environmentally regenerative, economically viable, and supports a healthy life for all members
of our conniunity."
Four food action pillars have been identified along with goals for each. Attached is a sign-up
sheet, provided by the FSA, that members of Council, along with members of the community,
can fill out and return to the FSA if they would like to indicate their support.
ATTACHMENTS
1. Resolution
2. Food Action Plan Highlights
3. Declaration of Support
ATTACHMENT
RESOLUTION ENCOURAGING COMMUNITY SUPPORT FOR THE SONOMA
COUNTY HEALTHY AND SUSTAINABLE FOOD ACTION PLAN
WHEREAS, the Sonoma County Food System Alliance (FSA) is a county -based
coalition of diverse stakeholders working collaboratively to advocate for a local food system
which allows local growers to become economically viable, the environment to be maintained,
and where consumers have access to healthy, affordable food; and
WHEREAS, to achieve these goals, the FSA has formulated the Food Action Plan to
serve as a framework to guide the efforts of multiple food system stakeholders and to raise
awareness and encourage support from the local community; and
WHEREAS, the Food Action Plan is comprised of four action areas, each containing
multiple goals, to address the protection of agricultural land and the environment; to support
economic vitality; to encourage health eating and nutrition education; and to address the root
causes of hunger; and
WHEREAS, the City of Petaluma supports local food businesses; and
WHEREAS, the City of Petaluma has partnered with Daily Acts by providing under-
utilized public land so residents may grow community gardens at nominal cost, providing
families with fresh fruit and vegetables while promoting sound resource management.
NOW, THEREFORE, BE IT RESOLVED THAT the City of Petaluma encourages the
community to support the Sonoma County Healthy and Sustainable Food Action Plan and to
send their declarations of support to the Sonoma County Food System Alliance.
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Food Action Plan Highlights FooD`�`��'`'
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Sonoma County Food System Alliance • SonomaFoodAction.org SONOMA CSO V N* Y
What is the Sonoma County Food System Alliance?
The Sonoma County Food System Alliance (FSA) is a county -based coalition of diverse stakeholders working collaboratively to
envision. advocate for and create a vibrant local food system. We envision a system in which local growers and processors are
econoni`ttally viable, the physical environment is maintained, and consumers have access to healthy, affordable food. Convened
through,a partnership between Ag Innovations Network and the County of Sonoma in 2009, the FSA is a powerful forum to
confront and resolve local food system issues by identifying and implementing key strategies that lead to effective action.
What is the Food Action Elan?
Building upon existing work of the FSA, the Food Action Plan (FAP) provides a shared
community vision and goals for our local food system. Strategies in the FAP incorporate
the findings from the Community Food Assessment and Sonoma County Food Forum
Report, The FAP invites local governments businesses, community organizations and
individuals into dialogue and action to improve our food system.
® Asa road map, the Plan serves as a framework to guide collaboration
and integrate the efforts of diverse food system stakeholders.
® As a guide, it serves to catalyze policy change, encourage investment
and raise awareness and support from our community and policymakers.
How the Food Action Plan i5 organized: The FAP groups opportunities and
concerns into 4 action areas (Pillars). Within each area, key goals are articulated and
details of policies and recommendations are enumerated into sub -goals. In total, the FAP
incorporates I I overarching food system goals and 42 sub -goals across the 4 Pillars.
Support the Food Action Plan and take action! The time has come to join together in supporting
a healthy, equitable, thriving local food system. The FSA encourages stakeholders of all backgrounds to complete
the Declaration of Support and join with others playing an active role in improving our food system.
Please visit Sonoma FoodAction.org to leam more and support the Plan!
Pillar 1: Agriculture & Natural Resources
In order to have local food, we need local land on which to produce it, and that land
needs to be thoughtfully managed to ensure those lands are maintained for future
generations. Sonoma County has the potential to produce large amounts of diverse types
of food. However, over the past hundred years, the variety of crops produced locally has
decreased to mostly those products that can be distributed and marketed outside of the
county. Creating more agricultural diversity and crops for local use is central to a thriving
local food system. It is crucial to ensure that agricultural lands are permanently protected so
there will always be land available for food production. _
Gool 1. Protect and enhance agricultural land base, farms and ranches
1.1 Protect permanent farm and ranch land
1.2 Promote the use of public land for food production
1.3 Promote educational opportunities on farms and ranches
1.4 Support public and private incentives for food producing land
1.5 Ensure regulatory support for food production and processing
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Goal 2. Encourage sound resource management
2.1 Support agricultural practices that preserve and increase topsoil/soil fertility and enhance riparian corridors
2.2 Work towards Sonoma County sustainable water use and encourage conservation practices to save water
and conserve energy
2.3 Create resources out of food scraps and agricultural by-products
2.4 Educate and promote environmentally friendly third -party certification for local food producers
2.5 Prioritize the regeneration of local fish and fisheries
2.6 Support and encourage heirloom livestock, crop and species diversity
2.7 Enhance agricultural potential to mitigate and adapt to climate change
2.8 Promote wildlife -friendly agricultural practices
Pillar 2: Economic Vitality
The Economic Vitality action area focuses on the promotion of local food products and
producers, increasing the capacity of the local supply chain (including processing, distribution
and storage) and encouraging institutions like schools and hospitals to purchase local food.
Economic Vitality refers to all parts of the food system being able to remain healthy and in
business over the long-term. This includes farmers, ranchers and fishers who produce the raw
food products as well as the various processors, distributors, retailers and other businesses
that have a role in delivering food to the consumer. In this time of national and international
economic recession, supporting local farmers and local food businesses is increasingly
recognized as a powerful opportunity to jump-start the local economy.
The multiplier effect... Research demonstrates that locally -directed spending by consumers
more than doubles the number of dollars circulating among businesses in the community —
creating a local economic stimulus effect. Economists call this the "multiplier effect," because it
steers more jobs and sales tax revenue into the community. For example, in contrast to
importing food to Sonoma County, if $100 million more dollars of locally -produced food was
consumed in Sonoma County, it would result in an additional $25 million in local economic
activity. Several recent studies have found multiplier benefits of local businesses to be up to three times those of non -local businesses.
Goal 3. Support local food system jobs and commerce
3.1 Develop, support, implement and fund "local foods" marketing efforts in order to increase demand for
healthy local food
3.2 Identify and support funding and resources for existing and new farmers and ranchers
3.3 Expand the capacity of the local food supply chain to create more jobs in Sonoma County
3.4 Support the cultivation of culturally appropriate crops
Goal 4. Encourage institutional purchasing that supports the local food system
4.1 Build in preference of purchasing Sonoma County products
4.2 Support and encourage a regional food hub to serve as an aggregation and distribution center to increase
the market for products and stimulate more supply
4.3 Support and encourage a regional alliance of institutional food purchases to buy from local producers in
order to stimulate more supply
.........................................
Pillar 3: Healthy Eating
........................................................................
The Healthy Eating action area addresses health outcomes related to food
consumption and access in Sonoma County. Healthy Eating is influenced by access
to healthy, safe, affordable foods and beverages, and by individuals' knowledge,
attitudes and culture. Healthy Eating is an important factor of a sustainable food
system. Poor diet and physical inactivity contribute to a number of health
conditions: obesity, type 2 diabetes, certain cancers, cardiovascular disease, high
blood pressure and stroke. In Sonoma County, obesity and weight gain are serious
health concerns and are most prevalent in low-income populations.
A 2008 statewide study found that Sonoma County residents had over three tim,
as many fast food restaurants and convenience stores nearby as grocery stores and
produce vendors. A more recent in-depth study of four low-income
neighborhoods in Sonoma County, with a combined population of nearly 24,000
and over 50% of the Hispanic population living in poverty, found limited access to affordable, healthy food. Instead, these 4
neighborhoods were dominated by convenience stores and fast food outlets offering few healthy choices. Furthermore, none of
the food stores or fast food restaurants met standards for healthy food marketing. Fruit and vegetables were priced more that
10% higher than the county average and very few stores accepted WIC vouchers. Three of the four neighborhoods did not have
an accessible farmers' market.
Goal 5. Increase equitable access to healthy, affordable, safe, culturally appropriate food and beverage choices
5.1 Include increasing access to healthy food and beverage choices and decreasing availability of unhealthy
food and beverage choices in local general plans
5.2 Incorporate Health Impact Assessments in the review process for all projects and policies
5.3 Support the implementation of wellness policies
5.4 Support the implementation of policies for publicly purchased food, food available on public premises and food
obtained via public contracts to make healthy food and beverage choices standard in these settings
5.5 Support innovative strategies to increase the retail availability and affordability of healthy local food and
beverages and decrease the prominence of unhealthy food and beverages
Goal 6. Connect the food insecure with food and nutrition assistance programs
6.1 Promote awareness and enrollment in food assistance programs
6.2 Increase point-of-sale acceptance of CalFresh and WIC
6.3 Connect surplus food with need
Goal %. Increase education about local agriculture, nutrition and the impact of food and beverage choices
7.1 Promote growing food in home, neighborhood and school settings
7.2 Establish and expand affordable and accessible education programs for basic cooking, food preservation,
nutrition skills and green practices
7.3 Promote farm trips and know -your -farmer programs
................................................................................................................................
Pillar 4: Social Equity
This action area explores the root causes of hunger and food insecurity. The
long-term health of our community will require more that just increasing
a,cess to food and nutrition assistance programs. This section looks at
iortunities to address system -wide inequalities in our community that
ultimately lead to hunger and food insecurity.
Creating system -wide change includes working to ensure that all individuals
have the tools and resources they need to make healthy food and lifestyle
choices, as well as equal opportunities to shape food system priorities and
goals. A socially equitable food system protects the rights for farmers and farm
workers, and upholds the dignity and quality of life for all who work in the
food system through healthy living and working conditions. According to Occupations Employment Statistics, most food system
and farm workers in Sonoma County earn significantly less than the county average. These reported wages are close to the
Federal Poverty Level for a family of four.
Goal 8. Address root causes of hunger and food insecurity
8.1 Identify and support opportunities for affordable living conditions
8.2 Support the definition and implementation of social equity criteria to be used at all levels of public policy
Goal 9. Create opportunity and justice for farmers, farm workers and food system workers
9.1 -Support policies to address inequities in farm/food system worker employment practices
9.2 Promote and support businesses and products that provide opportunities for farmers and food system workers
9.3 Support new farmers and ranchers from underrepresented groups
9.4 Develop systems to gather ongoing, accurate data on farm/food system workers in Sonoma County
Goal 10. Ensure the inclusion of underserved and underrepresented communities
10.1 Support the development and inclusion of community leaders from underrepresented communities in
conversations and policy -malting about Sonoma County's food system
10.2 Increase the participation of community members
Goal 11. Increase community resilience
1 I.I Improve our ability to feed ourselves from food grown and raised locally
11.2 Support an emergency food system that meets the immediate needs of all food insecure people in
Sonoma County
11.3 Strengthen and diversify the local food system to better cope with disasters and long-term changes
Call to ./-fiction: i Ways to Advance the Food Action plan
......................................................................................................................
I. Support the Vision: Sign the Declaration of Support to show your commitment to food system changes in
Sonoma County (learn more and sign -on at SonomaFoodAction.org).
2. Advance These Goals: The FAP represents our community's food system priorities; use these shared goals and
actions as a guide when making decisions about policies, changing business practices, making investments and improving
our food system. Identify a specific commitment you/your organization can make to advance these goals.
3. Work With Others: Supporting and enhancing a viable food system for future generations requires that all of us work
together. As you identify your own areas for action, look for other individuals and organizations that could be natural
partners. Joining efforts and using a collective voice will increase our ability to create policy changes and attract funding.
4. Align Funding: Demonstrate to granting organizations that your organization's efforts align with the Food Action Plan.
This allows funding agencies to understand that your specific efforts are part of a larger coordinated plan to shift the
food system locally, demonstrating that their resources may be leveraged as a result.
S. Incorporate These Goals Into Other Community Planning Efforts: Incorporate the Food Action Plan's goals and
actions into future community planning efforts, as well as into existing plans through updates or amendments to ensure
the development of an intentional food system that reflects our values. t ; `
6. Make the Food System a Priority: Use the Plan to frame decisions about our local food system with elected
officials, policy makers, political candidates and community leaders to help elevate our food system as a community and
policy priority.
7. Make Individual Choices: As an individual consumer we have the power to Shape the market which supplies our
food. Use the Individual Actions in the Plan to help transform our food system through everyday choices.
The time has come to join together in supporting a local,
healthy, eQuitable and prosperous food system for Sonoma County!
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The�is a rale forevery organization, business, government and person to play in building a food system
thof creates health, and.prospedly for both our people and our environment. Please visit us online to learn
more about the FAP, the Food System Alliance, and how you can get involved!
SonomaFoodAction.org
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Sonoma County Food System Alliance
c/o Ag Innovations Network • 101 Morris Street, Suite 212 • Sebastopol, CA 95472
707.823.61 1 1 • 707.823.61 13 fax - SCFSA@aginnovations.org • SonomaFoodAction.org
SONOMA COUNTY FOOD SYSTEM ALLIANCE
Declaration of Support
Healthy & Sustainable Food Action Plan
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All residents of Sonoma County have a voice in the future of our food system — every eater, backyard gardener, home
cook and professional chef, urban and rural farmer, food processor and distributor, emergency food provider, grocer and
market vendor. It is critical that we combine our efforts to make effective change in food system policy, practice and
programs. The Sonoma County Food System Alliance engages diverse stakeholders to address food system needs through
collective action and strengthen the partnerships and programs needed to create and maintain the healthy food system
that we envision for Sonoma County.
VISION.:. We envision -a county -in which everyone has,;access to -affordable, nutritious,,
food. Local farms and operations play a primary role in producing that food. Each part
of the,food system, from seed to table and back tosoil, Is, environmentally regenerative;'."
economically viable and supports.a healthy life for all members of our community.
Therefore, we believe that:
1. All people in our community should have access to enough affordable, healthy, fresh and culturally appropriate food.
2. Community members benefit by understanding how their food choices impact their own health, the health of the
community and world at large.
3. Healthy food and agriculture sectors are central to the long-term vitality of the local economy and community.
4. Farming and food system work should be economically viable and respected occupations.
5. Local agriculture, food production, distribution, consumption and food waste management should work in away that
regenerates nature.
FOOD ACTION PLAN PILLARS & GOALS
Pillar
Agriculture &
Natural Resources
Economic Vitality
Healthy Eating
Goals
1. Protecting and enhancing agricultural land base, farms and ranches
2. Encouraging sound resource management
3. Supporting local food system jobs and commerce
4. Encouraging institutional purchasing that supports the local food system
5. Increasing equitable access to healthy, affordable, safe, and culturally appropriate) food
and beverage choices, while decreasing availability of unhealthy choices in
neighborhoods, schools and work places
6. Connecting the food insecure with food and nutrition assistance programs
7. Increasing education about local agriculture, nutrition and the impact of food and
beverage choices
8. Addressing root causes of hunger and food insecurity
9. Creating opportunity and justice for farmers, farm and food system workers
Social Equity 10. Ensuring the inclusion of underserved and underrepresented communities in
conversations and policymaking about Sonoma County's food system
11. Increasing community resilience
Dear Supporter: Thank you for endorsing the Food Action Plan! One of our goals is to build more understanding and collaboration in the field. As
such, some or all of the project information you provide may be shared (via our website) with others working on similar issues or used to help us
evaluate the implementation of the FAP.
LEVEL OF SUPPORT
1. In support of the Food Action Plan, I am signing on:
❑ As an individual supporter
/we are signing on in support of (choose one of the following three levels of support):
❑ Level 1: The entire Food Action Plan as a guiding vision for our local food system
❑ Level 2: One or more Pillar/s (select all that apply):
❑ Agriculture & Natural Resources
❑ Economic Vitality
❑ Healthy Eating
❑ Social Equity
❑ Level 3: At this time, I can only sign -on to support the following FAP Goal/s:
PROJECT INFORMATION
Current Action: Please describe up to 3 food system efforts you are currently active on.
Where possible, please indicate which FAP Goal/s your activities/projects is aligned with.
Future Action: We will be facilitating collaboration around the FAP Goals.
Where possible, please indicate which FAP Goal/s your activities/projects is aligned with.
SUPPORTER INFORMATION
Name:
Organization:
Address:
Phone:
Email:
1/we support the vision and goals of the Food Action Plan —to practice, plan and implement actions to advance
a sustainable food system in Sonoma County that is local, healthy, equitable and prosperous for our region.
Signature of Supporter/Representative
Date
Please return this form to:
Sonoma County Food System Alliance • 101 Morris Street, Suite 212 . Sebastopol, CA 95472
707.823.6111 x222 • 707.823.6113 fax • 5CFSAu`bn0innovation_.ora • Sonoinol yoclAction.org