HomeMy WebLinkAboutStaff Report 4.A 12/01/2014DATE: December 1, 2014
TO: Honorable Mayor and Members of the City Council through City Manager
FROM: William Mushallo, Finance Directo
SUBJECT: Resolution to Approve the 2015 Downtown Petaluma Business Improvement
District Annual Report and Related Budget; Declaring the Intention to Levy the
2015 Annual Assessment, and Setting a Public FIearing on the Proposed 2015
Annual Assessment
RECOMMENDATION
It is recommended that the City Council adopt the attached Resolution Approving the 2015
Downtown Petaluma Business Improvement District Annual Report and Related Budget,
Declaring the Intention to Levy the 2015 Annual Assessment for the District and Setting the
Public Hearing on the Proposed 2015 Annual Assessment.
BACKGROUND
In November 2000, the Petalnrna City Council adopted Ordinance 2104 N.C.S., establishing the
Downtown Petaluma Business Improvement District (DPBID). In the Ordinance, codified in
Chapter 6.04 of the Petaluma Municipal Code (PMC), a Board of Directors is established to
administer the affairs of the District. Under PMC section 6.04.100, the Board of Directors must
present the City Council with an Annual Report and related budget information for review and
approval prior to adopting a Resolution of Intention to levy an annual assessment. The Petaluma
Downtown Association (PDA) Board serves as the BID Board of Directors. The fiscal year for
the BID begins on January Ise. The Board of Directors does not propose to change the district
boundaries or increase the assessment or modify the method of assessment in 2015.
The types of improvements and activities included in the 2015 proposed budget for funding by
the levy of assessments on businesses in the District are as follows:
0 32%
Security
$20,800
0 28%
Marketing
$18,200
0 20%
Beautification
$13,000
0 20%
Administration
$13.000
Total:
$65,000
A detailed listing of the activities included in these categories is provided in Attachment 2
1
DISCUSSION
Pursuant to PMC Section 6.04.100, the district board of directors must annually present a budget
for City Council review and approval prior to the beginning of each fiscal year. The purpose of
this process is to comply with the Act provisions regarding public notice and hearing prior to
establishing the benefit assessments for the following fiscal year. It is recommended that the
public hearing be held on January 5, 2015. At that time the City Council will be asked to
consider public comment and input on the proposed budget and the BID annual assessment. The
City Council cannot adopt, modify or otherwise amend the proposed budget of the district in a
manner that is inconsistent in any way with the budget as agreed to and presented by the district
board of directors except in the case of a written majority protest from business owners which
will pay fifty percent or more of the assessments proposed to be levied. A draft version of the
notice that is going out to approximately 600 businesses in the district boundary is provided in
Attaclunent 6.
FINANCIAL IMPACTS
Over the past ten years, the BID has received the following from assessments:
0 2001 $27,633
0 2002 $37,202
2003 $23,862
0 2004 $53,300
0 2005 $51,379
0 2006 $54,054
0 2007 $56,960
0 2008 $54,644
0 2009 $49,932
0 2010 $55,757
0 2011 $55,994
0 2012 $51,433 ($20,600 outstanding and uncollected)
0 2013 $47,600 ($22,200 outstanding and uncollected)
0 2014 $41,102 ($26,781 outstanding and uncollected; $6,000 expected)
MrmiServices, LLC performed the BID billing and collection services for 2014 and will carry
out these same services in 2015. The services include printing and mailing the BID notices and
attachments, validating account information against MuniServices' proprietary database,
processing and depositing all payments, and preparing and submitting reports to City and PDA
staff for periodic review. MuniServices mails two additional notices and makes one follow up
phone call to customers who do not remit their annual BID payment in a timely manner.
MuniServices' fee for these billing and collection services is $11.00 per processed payment, and
the fee is invoiced to the PDA and paid for by the PDA. MuniServices issues checks to the PDA
on a monthly basis for BID payments received. MuniServices also provides year-round
delinquent account collection services and is working on collecting delinquent account collection
revenue for calendar year 2013 and 2014.
ATTACHMENTS
1. Resolution Approving 2015 Annual Report and 2015 Budget and Declaring Intention to Levy
Annual Assessment
2. DPBID Annual Report, Budget and Map for 2015 Fiscal Year and 2014 Fiscal Year BID
Funds Received and Expenditures
3. Ordinance 2104 N.C.S. (Exhibit 1 to Resolution) with Exhibit A to Ordinance
4. Letter of Correspondence and Financial Information from the Petaluma Downtown
Association
5. Draft BID Invoice and Letter to Business Owners with Attachments
6. Draft Public Notice
ATTACHMENT 1
RESOLUTION APPROVING THE 2015 DOWNTOWN PETALUMA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED BUDGET;
DECLARING THE INTENTION TO LEVY THE 2015 ANNUAL ASSESSMENT FOR
THE DISTRICT; AND SETTING A PUBLIC HEARING ON THE PROPOSED 2015
ANNUAL ASSESSMENT
WHEREAS, on November 20, 2000, in accordance with California Streets and Highways
Code Section 36500 et seq. ("the Act'), the Petaluma City Council adopted Ordinance 2104
N.C.S., later codified as Chapter 6.04 of the Petahuna Municipal Code, establishing the
Downtown Petaluma Business Improvement District ("DPBID"), within the area described in
Exhibit 1, which is attached to and made a part of this Resolution; and
WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the types of
improvements and activities that may be funded by the levy of assessments on businesses within
the DPBID as follows:
A. The acquisition, construction, installation or maintenance of any tangible property with
an estimated useful life of five years or more including, but not limited to, the following
improvements:
1. Benches
2. Trash Receptacles
3. Decorations
4. Fagade Improvements
5. Permanent Landscaping
B. Activities including, but not limited to, the following:
1. Promotion of public events which benefit businesses in the area and which take
place on or in public places within the area.
2. Furnishing of music in any public place in the area.
3. Activities which benefit businesses located and operating in the area, including
but not limited to, commercial shopping and promotional programs; and
WHEREAS, under Section 6.04.100 of the Petaluma Municipal Code, the Board of
Directors established to govern the affairs of the DPBID must present the City Council with an
annual report and budget for review and approval prior to the City Council consideration of
levying a benefit assessment for the following fiscal year; and
4
WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in
accordance with the Act, which establishes annual procedures governing the levy of assessments
pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent
giving notice of a public hearing at which written and oral protests may be made concerning levy
of an annual assessment, and adoption of a resolution approving the annual report and levying
the assessment; and
WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual
assessments pursuant to the Act must be conducted in accordance with Sections 36524 and
36525 of the Act, which provide as follows:
A. The City Council shall hear and consider all protests against the establishment of the
area, the extent of the area, or the furnishing of specified types of improvements or
activities within the area. A protest may be made orally or in writing by any interested
person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be
in writing and shall clearly set forth the irregularity or defect to which the objection is
made.
B. Every written protest shall be filed with the City Cleric at or before the time fixed for the
public hearing. The City Council may waive any irregularity in the form or content of
any written protest and at the public hearing may correct minor defects in the
proceedings. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing.
C. Each written protest shall contain a description of the business in which the person
subscribing the protest is interested sufficient to identify the business and, if a person
subscribing is not shown on the official records of the City as the owner of the business,
the protest shall contain or be accompanied by written evidence that the person
subscribing is the owner of the business. A written protest which does not comply with
this section shall not be counted in determining a majority protest.
D. If written protests are received from the owners of businesses in the proposed area which
will pay 50 percent or more of the assessments proposed to be levied and protests are not
withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings
to create the specified parking and business improvement area or to levy the proposed
assessment, as contained in the resolution of intention, shall be taken for a period of one
year from the date of the finding of a majority protest by the City Council.
E. If the majority protest is only against the furnishing of a specified type or types of
improvement or activity within the area, those types of improvements or activities shall
be eliminated; and
WHEREAS, the 2015 DPBID Annual Report proposes no changes in the boundaries,
method of assessment, or rate of assessment related to the DPBID; and the proposed DPBID
2015 Budget establishes the following budgetary priorities with estimated revenues and
expenditures:
5
32%
Security
$20,800
28%
Marketing
$18,200
20%
Beautification
$13,000
20%
Administration
$13.000
Total:
$65,000
WHEREAS, the 2015 Annual Report of the DPBID is on file at the City Clerk's office
for public review and contains a full and detailed description of the DPBID improvements and
activities to be provided for the 2015 fiscal year, the boundaries of the DPBID and any benefit
zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID
for the 2015 fiscal year.
NOW, THEREFORE, BE IT RESOLVED THAT subject to California Streets and
Highways Code Section 36500 et seq. (the "Act") and a public hearing to be held pursuant to the
Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual
Report and Budget for Fiscal Year 2015 to pay for improvements and activities within the
DPBID which is attached and made a part of this Resolution as Exhibit 1 in accordance with
Chapter 6.04 of the Petaluma Municipal Code and the Act. The City Cormcil reviewed and
approved the DPBID 2015 Annual Report and Budget at their December 1, 2014 Council
meeting, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA; and
BE IT FURTHER RESOLVED that a public hearing will occur- on January 5, 2015 at
7:00 PM, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA, concerning
levy of the assessment proposed for the DPBID for calendar year 2015. At the hearing, written
and oral protests may be made in accordance with California Streets and Highways Code
Sections 36524 and 36525.
0
ATTACHMENT 2
DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT, BUDGET AND MAP FOR 2015 FISCAL YEAR AND
2014 FISCAL YEAR BID FUNDS RECEIVED AND EXPENDITURES
1. Changes in Boundaries: None are proposed.
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements/Activities to be Undertaken & Related Budget: As
proposed in the budget below.
5. Surplus/Deficit Carried Over from Prior Year: None
6. Contributions from Other Sources: None
Downtown Petaluma Business Improvement District
2015 Budget Allocations
• 32%
Security
$20,800
• 28%
Marketing
$18,200
• 20%
Beautification
$13,000
• 20%
Administration
$13.000
Total:
I Software maintenance
$65,000
IBID 2015 Proposed Projects
lProjected Revenue
I Total Passible
I Expected
Proposed Projects
I
Secur ly Patrols
(Additional secunty
lAt&T Interenet to host camera
IAT&T camera contract
IATBT smadnel maintenance
(Maintenance and repair
(Security, 32%
Destination marketing downtown
ISonoma Magazine
ISidewalk Sale
(Harvest Days event
ITrick or Treat
Holiday Marketing season
Holiday shopping off guide Sonoma c
Online ads Press Democrat
Holiday, shopping q1t guide Mann
(Holiday lighting
IRatllo ad campaign
IMarketing 28%
IHoliday Decorations
Sidewalk steam cleaning
!Paint supplies far graffiti clean- up
Beautification 2a%
Administration costs
I
I
I
I
Atlminlstratlon 20%
Tonal
S 65,000 1 projected from total district data
S 55,0001 assuming 85% collections
I Expected
I Possible
I Notes
1 $ 3,700
jPrivate secunty patrols Thurs-Sat 10pm-42m 52 weeks
$ 2,000
Heightend security during holidays and peak times
5 1,500
1Monthly Internet
S 3,500
1Lease of equiptment expires 5/2016
$ 600
I Software maintenance
5 6,300
1 Camera maintenance and repair weekly
$17,600
5 20,000.001
5 2,400
1Destination marketing ads & editorial In Chamber & Visitors guide
5 1,200
1Downtown marketing
5 1,000
1Street banner $400, additional banners $150 advertising $500
5 2,400
(Banners, posters, flyers, radio, online and prints ads - social media
5 700
Posters. maps, ads, balloons
5 4,900
(Merchant Open house, balloons, horse & wagon. entertainment, flyers, posters, ads
5 1.200
Sonoma county Press democrat/Arqus
5 300
Online ad click through to website
5 600
Marin country ads (paid $1.500 offset by Visitors Program)
5 295
Cost was $1.571 reimbursements of 51,366 net cost S295 to light up Putnam Plaza and Trees
5 439
IRatllo ads $2440, reimbursment $1950, net $439
5 15,400.00
$ 10,200.001
5 51000
170 Holiday banners, B wreaths Installation up and down, cleaning, updating and storage
S 5,500
Downtown core monthly sidewalk cleaning Ihm march 2015
5 500
paint, supplies for graffiti clean up In downtown core and garage
$ 11,0100.00
5 13,000.00
s 1.300
Website updates and maintenance
S 710
(Telephone & PG&E
S 400
Insurance
$ 1,950
Wages&benefits
S 240
(Office supplies
S 6,400
!BIO processing (includes public noticing and payment processing)
$ 11,000.00 5 13,000.001
555,000.00 565,000.001
Security - 32% - The PDA contracts for coverage of the general downtown area
to be performed on a regular nightly schedule. (The administration of this contract
is not to be confused with a separate contract not paid for with BID funds for the
Keller Street Garage.)
Marketing - 28% - These funds are used to supplement additional funds paid by
individual merchants for the combined marketing efforts to create public
awareness of events occurring in the downtown; i.e., Sidewalk Sale, Trick -or -
Treat Trail, and other downtown events such as those listed under
"administration." PDA develops joint marketing agreements with the merchants
using these funds and utilizes the combined buying power of the PDA and
merchant community to obtain favorable prices for advertising that would not
ordinarily be available to the individual merchant.
Beautification - 20% - A volunteer committee meets to consider requests for
investing in beautification projects downtown.
Administration - 20%) - Collected funds go to the day-to-day operations of the
PDA office. Cost centers include rent, salary expense, and event coordination
(implementation of downtown events like Butter and Egg Days, Antique Faires
(2), Art and Garden Festival, etc.).
Tvnes of Businesses Assessed
• Retail. Restaurant and Antioue Collectives: Businesses that buy and resell
goods or comestibles. Examples are clothing stores, shoe stores, office supplies
and antiques shops as well as businesses that sell prepared foods and drinks.
• Service Businesses: Businesses that sell services. Examples are beauty and
barbershops, repair shops, most automotive -orientated businesses, entertainment
businesses such as theaters, etc.
• Lodging: Includes renting rooms by the day or week to community visitors.
• Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists,
Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage
Brokers and most other businesses that require advanced and /or specialized
licenses and/or advanced academic degrees.
• Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Assessment by Tvne of Business Within Zones
Businesses
Financial $500 $500 $500
Institutions
Lodging (1-10 Rooms)
ZONE A
ZONE B
ZONE C
Restaurants and
$250
$250
$250
Retailers (1-3 Employees)
$150
$100
$50
(4-6 Employees)
$250
$166
$83
(7+ Employees)
$350
$232
$116
Antique (1-3 Dealers)
$150
$100
$50
Collectives (4-6 Dealers)
$250
$166
$83
(7+ Dealers)
$350
$232
$116
Service (1-3 Emp/Operators)
$100
$75
$50
Businesses (4-6 Emp/Operators)
$200
$150
$100
(7+Emp/Operators)
$300
$225
$150
Professional
$125
$82
$41
Businesses
Financial $500 $500 $500
Institutions
Lodging (1-10 Rooms)
$150
$150
$150
(11-25 Rooms)
$250
$250
$250
(26+ Rooms)
$350
$350
$350
Note: Retail, restaurant and service businesses will be charged on size which will
be determined by number of employees, either full-time or the equivalent made
up of multiples of part -lime employees while Antique Collectives will be charged
by number of business licenses active within one location.
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Petaluma Downtown Association
Bid Funds Received and expenditures
For Fiscal Year Ending June 30, 2014
BID Percentages
28%
50% 20%
2% TOTAL
Dale
Transection
To/Fmm
Description
Marketing
Security Beautification
Admin
07.01.13
Beginning Balance
15,730.33
-3,924,20 20,806.74
•5,092.01 27,609.06
07.30.11
Deposits
Bid Income
46.42
63,00 3320
332 165.94
00.26.13
Depoeds
Bid Income
1,082.48
1,933.00 773.20
77.32 3,888.00
09.06.13
Deposits
Bid Income
799.12
1.427.00 570.80
57.08 2,854.00
10.11.13
Deposits
Bid income
297.29
530,88 212.35
21.23 1,061.75
12.02.13
Deposits
Bid Income
102.48
183.00 7320
7.32 368.00
01.011.14
Deposits
Bid Income
59.71
106.63 42.65
4.27 213.26
01,16.14
Deposits
Bid Income
406.64
869,00 347.80
34.75 1,737,99
02.07.14
Deposits
Bid Income
22.98
41.00 16.40
1.84 82.00
03.14.14
Deposits
Bid Income
2,80
5.00 2.00
0.20 10.00
05.0714
Deposits
Bid Income
65288
1,165.50 46620
48.02 2,331.00
05.10.14
Dep0.54o
Bid Income
4,888.32
8.372.00 3,346.80
334.68 16,744.00
0609.14
Deposits
Bid Income
1628.00
2.905.00 1.162.00
116.20 5,810.00
Subtotal
0,867,70
17,621.01 7,048,40
704.03 35,241.94
0609.13
3823
Helen Chiaham
Reimb.
-64.70
07.09.13
3464
Petaluma Post
Sidewalk Sale
496,00
07.00.13
ocean card
Nsin Print
Sidewalk Sale
-154.53
07,09.13
credit card
Gifts Inlema8onal
Sidewalk Salo
-37.95
07.09.13
credii card
Balloons Fast
Sidewalk Sala
-80.46
07.19.13
credit card
Chamb001nk
Sidewalk Sale
-90.00
08.01.13
3500
Chris Alula
Sidewalk Sole
-113.66
00.01.13
_
- - _ _ 3503_BaRreLSigrt
CO_ - . _ ..
.Sld6vrelk $ale_ _ .
_ _ _ X203.30
09.08.13
cmdlt card
Prase Democml
Sidewalk Sale ad
-849.60
00.09.13
3576
City of Petaluma
Permit
-27.00
09.09.13
3576
City of Petaluma
Permit
-27.00
00,11.13
Refund
Ads
-42.50
09.11.13
Refund
-30.00
10.08.13
credit card
Press Demacret
Ads
-1,175.00
IUB.13
credit card
The Chamber link
Ads
-80,00
10.15.13
credit card
Facebook
Ada Harvest Days
-33.67
10.15.13
credit card
The Chamber link
Ad For Trick or Treat Trail
-90.00
10.16.13
3025
Studio M Publishing
.895.00
10.18.13
3618
Petaluma Post
Ad For Trick of Treat Trail
-198.00
10,18.13
credd card
BP Classified
Ad For Tddt or Treat Trail
-1.50
10.18.13
credit card
Eventful m0
Holiday Open house
-99.99
10.18.13
credit card
BP Classified
Ad Por Tor^ or Treat TmJl
-2.50
10.21.13
credit card
Fed Ex office,
Trick or Treat
-129.90
1023.13
3035
Pacific Display
Holiday Decorations
-5,100.00
1023.13
credit card
'Ana 8 Sonet LLC
Wine Fall Gathering
.77.94
10.24.13
credit card
TraderJoe's
Fall
-88.10
10.25.13
credit card
Rololla
Holiday Images
-14.00
1031.13
Credit card
Craigs Party Store
Trick or Treat
-213.79
10.31.13
credit card
Grocery Outiel
Halloween Trick or treat
-14.84
11.07.13
credit card
BP Classified
Holiday Open house
-4.00
11.25.13
3865
KZST
Seasonal Ads
-4,630.00
12.03.13
deposit
Reimb holiday ads
500.00
12.413
3872
Arden Kwan
Open House Entertainment
-150.00
124.13
3573
Paula Moore
Open Hausa Entenainmenl
-280.00
12.4.13
3874
Petrick Prather
Home Carriage Rides
-550.00
12.05.13
credit card
Cralgs Parry Store
Holiday Open house
.94.07
12.08.13
credit card
The Chamber link
Ads
-05.00
12.06.13
credit card
Faceb00k
Ads
-28,19
12.07.13
credit card
Craiga Party Siom
Supplies Open House
-25.35
12.12.13
cradB card
Facebook
Ads
-21.81
1213,13
3878
Petaluma Foot
Holiday Open house
-198,00
12.17.13
credo card
Petaluma Minuteman
Holiday Posters
-238.90
1223.13
deposit
Retails holiday ods
1,000.00
1223.13
Refund
Ads
-30.20
12.31.13
deposit
Relinb holiday ads
1,350.00
01.13.14
deposit
Reimb holiday ads
1,400.00
01.14.14
3705
Wine Country Radio
Holiday Open house
-2.750.00
01.24.14
deposit
Open House Wagon Fees
216.00
01.24.14
deposit
Rolmb holiday ads
300.00
01.31.14
deposit
Relmh holiday ads
500.00
02.03 14
3723
North Bay Bohemian
Holiday Ads
-1,065.00
02.03.14
3722
John Maher
-100.00
02.07.14
deposit
Reims holiday ads
800.00
03.03.14
3753
Wine Country Radio
Holiday Open house
-100.00
08.01.13
3504
First Alarm Sect nty, Inc
Scanty Services
-303.00
1003.13
3599
First Alarm Seamy, Inc
Secunty, Services
-303.00
1106.13
3647
First Alarm Security. Inc
Security Services
-303.00
12.04.13
3671
Fire[ No= Security, Inc
Scanty Services
-303.00
01 0614
3696
First Alarm Security, Inc
Security Services
-303.00
11
Petaluma Downlawn Association
Sia Funds Roceived and expenditures
For Fiscal Year Ending June 30, 2014
BID Percentages
Bid Share of admin costs
28%
50%
20%
2%
Date
Transaction To7From
Description Marketing
Security
Beautification
Admin
02.08.14
3735 FIrst Alenn Security, Inc
Sawdy, Services
-303.00
7.1.13.8.30.14
Bid Share of admin costs
03.03.14
3750 Find Alarm Security, Inc
Security Services
-303.00
Pubtio Relations.
-8.46
05.06.14
3816 First Alan Security, Inc
Security Services
-809.12
7.1.1343.30.14
Bid Share of admen Coats
08.04.14
3852 First Alone Scanty, Inc
Seventy Servtcas
.312.09
Payroll tax Expense
-157.31
07.17.13
3480 AT&T Capital Services Inc
Camara Seventy
-1,792.33
7.1.13.6.30,14
Bid Share Of Gamin Coats
08.01.13
3501 Aa1T
Camera Security
-110.16
Equipment Maintenance
-1.11
OB 21.13
3557 AT&T Capital Services Inc
Camera Seoul
-1,792.33
7.1,136 30.14
Bid Share of admin mals
05.211.13
3563 AMT
Camera Seanry,
-123.13
1008.13
3605 AT&T Capital Services Inc
Camera Security
-336.70
10.08.13
3604 AIST
Camara Security,
-126.45
10.23.13
3630 AT&T Capital Services Inc
Centers Security
-330.70
11.06.13
3645 AMT
Camera Security
-126.38
11.19.13
3052 AT&T Capital Services Inc
Camara Security,
-348.70
12.04.13
3667 AMT
Camera Security
-12021
12.17.13
3679 AT&T Capital Services Inc
Camera Security
-338.70
01.06.14
3691 AMT
Camera Bawdy
-128,31
02.01.14
3707 AT&T Capital Services Inc
Camera Security
-338.70
02.03.14
3718 A%T
Camera Security
-127.16
02.16.14
3734 AT&T Capital Services Inc
Camera Security
-677.40
04.15.14
3785 AT&T Capital Services Inc
Camera Security,
-338.70
05.19.14
3834 AT&T Capital Services Inc
Camara Security
-280.88
06.10.14
3858 At&T
Camera Security,
-140.33
00.17.14
3805 AT&T Capital Sorvlcds Inc
Camara Security
-290.88
10.18.13
3621 RHR Office Maintenance
Pressure Wash Sidewalks
-625.01
12.06.13
credit card Petsetsone Paint
Paint
-310.30
12.06.13
uedltcard Palsemens Paint
Paint
-170.48
12.06.13
credit card Rex Hews
cleaning supplies
.15.13
12.17.13
3685 RHR Office Maintenance
Pressure Wash Sidewascs
412.50
01.06.14
3701 RHR Office Maintenance
PmssureWash Sidewalks
-925.00
01,06.14
credit card Petsersans Paint
Point
440.19
01.08,14
credil card Rex Howe
cleaning supplies
-809
02.43.14
3720 RHR Office Maintenance
Pressure Wash Sidewalks
.1,650.00
03.03.14
3752 RHR Office Maintenance
Pressure Wash Sidewalks
-82500
0131.14
3774 RHR Office Maintenance
Pressure Wash Sidewalks
-825.00
04.30.14
credlicard OSH
Paint
47.61
05.06.14
3821 RHR Office Maintenance
Pressure Wash Sidewalks
•82500
06.26.14
3884 RHR Office Maintenance
Pressure Wash Sidewalks
-82500
12.17.13
3683 Muniservices
Bid Processing
-1,710.00
02.13.14
3737 Munlservices
Bid Processing
-11.00,
04.15.14
3757 Munlsarvices
Bid Processing
-310.00
05.13.14
3327 MunlsaMces
Bid Processing
-1,366.00
06.17.14
3872 Muniseroces
Bid Processing
-583.00
TOTAL
71.13-8.30.14
Bid Share of admin costs
Webstia 44,30
71.13.8,30.14
Bid Share of admin coats
Wages
-1,280.67
71,13-8.30.14
Bid Share Of admin costs
UUIWes
-30.98
7.1.138.30./4
BM Share of admin costs
Telephones
•112.83
7.1.13.8.30.14
Bid Share of admin costs
Rent
-38.40
7.1.13.8.30.14
Bid Share of admin coots
Pubtio Relations.
-8.46
7.1.13.6.30.14
Bid Share of admin costa
Professional Fees
.118.49
7.1.1343.30.14
Bid Share of admen Coats
Office supplies Postage
•105.39
7-1.13.8.30.14
Bid Share of admin Costs
Payroll tax Expense
-157.31
7.1.138.30 14
Bid Share of admin costs
License and Tax
4.28
7.1.13.6.30,14
Bid Share Of Gamin Coats
Insurance
•77.88
7.1.13-8.30.14
Bid Sharp of admin mole
Equipment Maintenance
-1.11
7.113.6.30.14
Bid Share Of admin costs
Employee Benefits
-289.36
7.1,136 30.14
Bid Share of admin mals
Dues & Subscriptions
-100.97
Total BID expenses
830.14 Ending balance BID
-14,519.70 -10,043.30 -7,704.39 -6,362.11 -39,529.56
11,076.33 2,753.45 20,239.76 -10,740.20 23,322.24
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EFFECT9VE DATEll
OF opotaom"Lam, I
41V x
5 n
Introduced by Councilmember
Matt Maeuire
ATTACHNPM , NT 3
EXHIBIT 1 TO RESOLUTION
ORDINANCE NO. 2101 N.C,S.
Seconded by Councilmember
Pamela Torliatt
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PETALUMA,
CALIFORNIA, ADDING CHAPTER 6;04 TO TB ✓ PETALUMA MUNICIPAL CODE
ESTABLISHING THE DOWNTOWN PETALZ7MA
BUSINESS IMPROVEMENT DISTRICT
RECITALS:
WHEREAS, on September 18, 2000, the City Council of Petaluma, on behalf of the City of
Petaluma, (the "City"), adopted Resolution 400-177 N.C.S_ (the "Resolution""), declaring its
intention to establish a Parking and Business Improvement District (hereinafter referred to as the
'District"), to levy a benefit assessment on all businesses, trades, professions, and vendors within
said District, the proceeds of which shall be used for the public purposes herein described to
benefit the businesses in the District, pursuant to the Parking and Business Improvement Area
Law of 1989, Part 6 (commencing with Section 36500) of Division 18 of the California Streets
and Highways Code (the "Act"); and,
WHEREAS, pursuant to the Act and the Resolution, City conducted a public hearing, after
having given due notice thereof as required by law, on October 16, 2000, at 7:00 PK at City
Hall, 11 English Street, Petaluma, California; and,
WHEREAS, said public hearing has been held and the City Council has heard and considered
all oral and written protests and other comments regarding such proposed actions; and,
Ord. 2104 NCS
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WBTREAS, protests in writing from businesses in the proposed District paying 50% or more of
the proposed assessment have not been received; and,
WHEREAS, this City Council has now determined to establish the proposed District as a
Parking and Business Improvement Area, to provide for the imposition of a benefit assessment
and to adopt an ordinance to such effect; and,
WHEREAS, in the opinion of this City Council, the businesses within the District will be.
benefited by the expenditure of the funds raised by the assessments levied hereby in the manner
prescribed herein; and,
WHEREAS, this City Council may, for each of the purposes set forth in Section 36510 & 36513
of the Act, establish one or more separate benefit zones based upon the degree of benefit derived
from the formation of the District, and may impose a tiered assessment or charge within each of
the benefit zones; and,
' EM1 REAS, all provisions of the Act applicable to the establishment, modification, or
disestablishment of a District shall apply to the establishment, modification, or disestablishment
of benefit zones pursuant to the Act, and the establishment or the modification of any benefit
zone shall follow the same procedure as provided for under the establishment of a parldng and
business improvement district; and the disestablishment of a benefit zone shall follow the same
procedure as provide for disestablishment of a District; and,
NNTERRAS, upon the request of the District Board of Directors, this Cify Council shall
commence the proceedings required by law to amend the boundaries, assessments or charges
established pursuant to this Ordinance subject to approval of the Board of Directors of the
District as expressly provided for herein; said modifications being made pursuant to the
procedural requirements of the Act, but no assessment or charge shall be modified which would
impair the ability of the District to meet the obligations of a contract to construct or operate
physical improvements in the District; and,
Ord. 2104 NCS Page 2
14
I WHEREAS, adjustments may be made in the assessments or charges to businesses in the
2 District, or in the uses to which the revenue shall be put, as specified in this Ordinance and
3 subject to Board approval, provided such changes are made by a supplemental Ordinance
4 adopted after a hearing before the City Council; and,
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WHEREAS, for purposes of the assessments. or charges to be imposed pursuant to this
Ordinance, this City Council may make a reasonable classification of businesses, giving
consideration to various factors, including general benefit to businesses and the degree of benefit
received from District programs; and,
WHEREAS, the assessments or charges levied on businesses pursuant to this Ordinance shall, to
the maximum extent feasible_, be levied on the basis_ of the estimated benefit, to _the businesses _
within the District.
NOW, THEREFORE, THE CM? COUNCII, OF THE CITY OF PETALUMA DOES
ORDAIN AS FOLLOWS:
Section 1. Resolution of Intention, Public Hearing and Findings. The Recitals hereof, which set
forth facts regarding the adoption of Council Resolutions, the conduct of public hearings and
certain findings of the City Council, are true and correct and incorporated herein by reference.
Section 2, CHAPTER 6.04 is hereby added to the Petaluma Municipal Code, providing as
follows:
CHAPTER 6.04 DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT.
6.04.010 Definitions.
In order to distinguish between District businesses and for the purpose of calculating and
applying the amount of assessments owed, the following definitions shall apply:
Ord. 2104 NCS Page 3
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I A. Retail Businesses: "Retail Businesses" include all businesses not covered by other
2 definitions set out in this section, at least fifty percent (50%) of whose gross income is
3 derived from "retail sales" as that term is defined under the California Sales and Use Tae
4 Law. The fact that a substantial part of its business consists of sales other than retail sales
S does not exclude said business fi•om this classification so long as such other business
6 component does not account for more than fifty percent (50%) of said business' gross
7 income;
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9 B. Restaurants: "Restaurant' businesses include cafes, eating establishments, sandwich
10 shops, dinner houses, restaurants and fast food services and other similar businesses;
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12 C. Antique Collectives: "Antique Collectives" includes such businesses and business
13 locations that represent multiple dealers of antique merchandise within one location.
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15 D. Service: "Service" businesses include businesses that combine retail and product services.
16 Examples are appliance stores, most automotive -oriented businesses, repair shops,
17 repairing and servicing businesses and service stations. Other businesses of a general
18 service -type nature such as general office, news and advertising media, printers, renting
19 and leasing businesses, utilities, vending machine businesses, household finance
20, companies, entertainment businesses and other similar businesses not otherwise included
21 in categories a, b, c, e, f, or g are included in this section;
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23 E. Lodging: "Lodging" businesses include inns, hotels, motels, RV Parks and other similar
24 businesses;
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26 F, Professional: "Professional" includes attorneys, architects, accountants, engineers,
27 surveyors, physicians, dentists, optometrists, chiropractors and others in a medical /
28 health service field, consultants, real estate brokers, financial advisors, laboratories
29 (including dental and optical), hearing aid services, artists, photographers and designers.
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Ord. 2104 NCS Page 4
If,
1 G, Financial: Banks, savings & loans, credit unions, etc.
7
3 H. Calendar Year: "Calendar Year" means January Ist to and including December 31st of
4 the same year.
6 I. Billing Period: "Billing Period" shall refer to the period of any portion of a calendar year
7 in which a business operation as defined above.
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6.04,020 Establishment of Boundaries,
A Parking and Business Improvement District is hereby established pursuant to the Parking and
Business Improvement Area Law of 1989, Streets and I3ighways Code Section 36500 at seq. The
boundaries of the District and the benefit zones within the District shall be as set forth on the
Exhibit "A", as attached to the Ordinance adopted to create said District and incorporated herein
by reference. This District shall be known as the "Downtown Petaluma Business Improvement
District" (the "District').
6,04.030 Establishment of District Board of Directors.
There shall be a Board of Directors ('Board") of the District to administer the affairs of the
District. Said Board shall be constituted of businesses within the .District. Within the Board there
shall be a President, Vice -President, Secretary and Treasurer elected by the membership, and
such other officers as deemed necessary by the Board. Such other officers shall be appointed by
the Board of Directors at their discretion. All voting within the District regarding election of
Board Members and any actions regarding the normal and routine conducting of District
Business shall be based on one (1) vote per assessed dollar, and said business must be current in
payment of their District assessment(s) to participate in such votes.
6.04,040 Establishment of Benefit Assessment.
All businesses, trades, and professions located within the District boundaries shown on the
Exhibit "A" referenced in Section 6.04.030, shall, commencing January 1, 2007, pay an annual
benefit assessment to the District in an amount adopted by Resolution of the City Council of the
City of Petaluma.
Ord. 2104 NCS Page 5
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1 6.04.050 Purpose and Use of Benefit Assessments,
2 The types of improvements and activities proposed to be funded by the levy of assessments on
3 businesses in the District are as follows:
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A. The acquisition, construction, installation, or maintenance of any tangible property with
an estimated useful life of five years or more including, but not limited to, the following
improvements:
I Benches;
2 Trash receptacles;
3 Decorations;
4 Facade improvements;
5 Permanent landscaping
B. Activities including but not limited to the following:
I promotion of public events which benefit businesses in the area and which take
place on or in public places within the area;
2 Furnishing of music in any public place in the area;
3 Activities which benefit businesses located and operating in the area, including
but not limited to commercial shopping and promotional programs,
6.04.060 Exclusions From Benefit Assessment.
No person or business shall be required to pay an assessment based on: (a) a residential use of
the property within the District, or (b) a non-profit organization as defined by Section 501 (C) (3)
or (C) (6) of the Internal Revenue Service Code located within the District.
6.04.070 New Business Assessment Waiver.
Any new business established within the District shall not -be required to pay an assessment for
the Billing Period during which said business is initiated. The business will have been
considered initiated on the date of issuance of the business license. This waiver shall not apply to
an existing business that has changed ownership or location within the District. City agrees to
supply the District with timely information regarding new businesses initiated within the District.
Ord. 2104 NCS Page 6
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6.04.080 Collection of -Downtown Benefit Assessment.
The benefit assessment authorized by this Ordinance for Downtown Petaluma businesses
(Section 5.0 hereon, shall be billed and collected each Calendar Year. The BLD Advisory Board
may, from time to Time, assess tate charges on unpaid BID assessment charges.
6.04.090 Voluntary Contributions to District.
Contributions to the District shall be permitted on a voluntary basis. The boundary of the
District shall not be modified as a result of the contribution, nor shall said contributing business
be considered a member of the District for voting or other purposes. However, said business
making a voluntary contribution may be entitled to participate in the programs of the District
upon a finding by the Board of Directors that the District derives a benefit from said business'
participation in the program.
6.40.100 Annual Budget Process.
Pursuant to the Act, it shall be necessary for the District Board of Directors to present an annual
budget for City Council review and approval prior to the beginning of each Fiscal Year. The
purpose of this process is to comply with the Act provisions regarding public notice and hearing
prior to establishing the benefit assessments for the following Fiscal Year. City shall not adopt,
modify or otherwise amend any Fiscal Year budget of the District that is inconsistent in any way
with said Fiscal Year's budget as agreed to and presented by the District Board of Directors
except in the case of a written majority protest (regarding elimination or modification of any
specific budget item) from business owners which will pay 50% or more of the assessments
proposed to be levied as to any specific budget item pursuant to GC Section 36525 (b). In such
case the written protest regarding any specific budget item shall be grounds to eliminate or
modify said expenditure from the District's proposed budget pursuant to the written protest.
6.40.110 Decisions Regarding Expenditure of Funds.
As provided for within the guidelines of SB 1424, decisions of the District Board of Directors
regarding expenditure of all funds generated under this program shall be final.
Ord. 2I04 NCS Page 7
IL]
1 6.40,120 District Proceeds Do Not offset City Services.
2 City specifically finds and declares that the funds derived from the District shall not be used to
3 onset or diminish current maintenance, capital improvement programs, including but not limited
4 to, public property and sidewahc cleaning, street cleaning and maintenance, tree maintenance,
5 restroom cleaning and maintenance. The City is not bound or obligated to any specific amount
6 of funding to the District.
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6.40.130 Disestablishment of the District.
Proceeding to disestablish the District shall be initiated by the City Council following the
presentation of a petition to the City Council signed by business owners paying 50% or more of
the assessments levied in the District. Proceedings to disestablish the District shall follow the
procedures set forth in GC Section 36550. The City Council shall, disestablish the District if,
following the public hearing prescribed in Section 36550 (b), written protests are not withdrawn
as to reduce the protests below the 500/6 level. In the event of disestablishment of the District,
remaining revenues .of the District shall be refunded to paying business owners in a pro -rata
manner calculated in the same manner as was used to establish the most recent assessments
applied in the District.
Section 3, 3f any section, subsection, sentence, clause or phrase of this ordinance is, for any
reason, held to be invalid or unconstitutional, such invalidity or unconstitutionality shall not
affect the validity or constitutionality of the remaining portions of this ordinance, it being
expressly declared that this ordinance and each section, subsection, clause and phrase hereof
would have been prepared, proposed, adopted, approved and ratified irrespective of the fact that
any one or more other sections, subsections, sentences, clauses, or phrases be declared invalid or
unconstitutional.
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Ord. 2104 NCS
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INTRODUCED and ordered Posted/Published this 16th day of October 2000. ADOPTED this
20th day of November, 2000, by the following vote:
AYES: Healy, Keller, Cader-Thompson, Hamilton, Maguire, Vice Mayor Torliatt, Mayor
Thompson
NOES: None
ABSENT: None
ABSTAIN: None
ATTEST:
Cit�C14
Mayor
r
�QbWD—A�T,11-1�111
:
City A
Ord. 2104 NCS
Page 9
21
��tiDX Ar1C'E OA1`.C.S'
2Z
s
2Z
ATTACHMENT 4
PETALUMA
DOWNTOWN
R
�a4v .� Su •3.
ASSOCIATION
•x}7
Our mission is to contribute to the betterment of the Petaluma Historic Central Area and to
promote and enhance its position as the city's retail and commercial center.
December 1, 2014
The Honorable Mayor David Glass &
Petaluma City Council Members
Petaluma Downtown Business tmorovement District . Financial Imoacts:
Over the past fourteen fiscal years, the BID hes received the following from assessments:
2001
$27,633
2008
$54,644
2002
$37,202
2009
$49,932 ($9,500 went to collections)
2003
$23,862
22010
$55,757 Includes collections from previous yr ($18,282 in collections)
2004
$53,300
2011
$55,994 ($7,070 went to collections)
2005
$51,379
2012
$45,176 net revenue as of 1012912012 ($19,992 in receivables)
2006
$54,054
2013$45,505_
thru October 2013- Flnalcolloction$50,093
2007
$56,960
2014
�� $4.1,102 ihr:uAugust 2014 ,- addikional $6,000 expected _
This is the 3rd year of Muni Services providing the billing of the 810. We have identified a collection strategy for Businesses that
have not paid the BID to collect starting with financial Institutions (6 in total = $3,000) that owe the most then we go onto the next
group. Our approach will be offering no penalty for 30 days thereafter there will be a 10% penalty charged.
In 2013114 the PDA board established a series of meetings with concerned merchants resulting in the creation of a BID advisory
committee, made up of PDA board members and interested merchants that meets monthly. This committee established annual
goals and objectives with monthly updates and minutes that are posted to the PDA website. The first lease for the security cam-
eras is fulfilled leaving a small second maintenance lease which expires in spring in 2016. The PDA board are assessing options
for the cameras and evaluating current camera technology to determine the future of the cameras. The BID funds paid forside-
waik cleaning through June of 2014 and we have earmarked $5K for the upcoming year, with the hope that vie can redirect those
funds due to the city commitment to clean the sidewalks. In beautification the BID advisory committee would like to use the addl-
tional monies to create new banners for holiday 2015 and spring 2016, along with a plan to fill the downtown planters with drought
resistant plants.
Holiday banners and wreaths provide for a festive atmosphere, costs cover installation, cleaning and storage of banners, wreaths
and brackets. Marketing and events are crucial to raising the profile of the downtown retail center throughout the year.
It is vital that the supplemental Information should accompany all bills sent out whether it is the first or 2"v billing to dive clarity,
The BID billing will Include four Items, a cover letter; a BID Invoice, a map of the BID area and a information update form to help
us keep up with changes of address etc.
The BID budget Is allocated as follows:
32%
Security
$20,800
26%
Marketing
$18,200
20%
Beautification
$13,000
220%
Administration
$13.000
000
TOTAL:
$65,000
Attached you will find an accounting of all BID expenditure's from 2008 thru 2014, proposed BID expenditure for
2015 and an example bill with supporting pages of explanatory information.
Your sr`` erel 't�')/.��Jrn ,rte
Marie cCusk , Executive 61rs�ctor
Pir: (707) 762-9348 • Fax (707) 283-0528 • Email:Info@PctalumaDOWntoR'n.com
Historic Deont Building - 210 Lakeville Hwy 1 Hwy 116 • Petaluma CA 94952 • wNNrvTotalumaDowntown.com
23
PETALUMA DOWNTOWN ASSOC
BID ANALYSIS - START TO 06/30/14
MARKETING SECURITY BEAUTIFICATION ADMINISTRATIVE TOTAL
32% 32% 16% 20% 100%
BEGINNING
BALANCE
0
0
0
0
0
RECEIVED 07100.06/01
6,340.16
6,340.16
3,170.08
3,962.60
19,813.00
EXPENSES 07100-06/01
-555.00
-280.00
-835.00
BALANCE 07100-06/01
6,340.16
5,785.16
3,170.66
3,682.60
18,978.00
RECEIVED 07101-06/02
2,558.40
2,558.40
1,279.20
1,599.00
7,995.00
EXPENSES 07/01-06102
-18,373.55
-6,358.19
0.00
-5,355.60
-30,087.35
BALANCE 07/01-06/02
-9,475.00
1,985.37
4,449,28
-74.00
-3,114.35
RECEIVED 07102-06/03
12,495.13
11,928.80
5,964.40
7,455.51 _
37,843.84
EXPENSES 07102-06103
-22,776.07
-15,061.00
-104.00
-11,127.56
-49.068.63
BALANCE 07/02-06/03
-19,755.94
-1,146.83
10,309.68
-3,746.05
-14,339,14
RECEIVED 07/03-06/04
8.216.96
8,216.96
4,108.48
5,135.60
25,678.00
EXPENSES 07103-06/04
-5,163.71
-12,050.25
0.00
-11,892.61
-29,106.57
BALANCE 07/03-06/04
.16,702.69
-4,980.12
14,418.16
-10,503.06
-17,767.71
RECEIVED 07/04-06105
30,032.90
30,032,90
15,016.48
18,770.56
93,852.84
EXPENSES 07/04-06105
-12,477.54
-8,000.00
-9,378.00
-6,773.14
-36,628.68
BALANCE 07104-06/05
852.67
17,052.78
20,056.64
1,494.36
39,456.45
RECEIVED 07105-06/06
15750,34
15750.34
7875.17
9843.98
49,219.83
EXPENSES 07/05.06106
-7,206.04
-15,540.00
-14,213.08
.11,338.34
-46,297.46
BALANCE 07/05-06/06
9,396.97
17,263.12
13,718.73
0.00
40,378.82
RECEIVED 07106-06/07
20,393.23
20,393.23
10,196.61
12,745.76
63,726.83
EXPENSED 07/06-06/07
-12,696.09
-13,090.00
-18,175.02
-9,708.04
-53,669.15
BALANCE 07106-06107
17,094.11
24,566.35
5,740.32
3,037.72
50,438.50
RECEIVED 07/07-06/08
17,503.04
17,503.04
8,751.52
10,939.78
54,697.36
EXPENSED 07/07.06108
-10,644.00
-18,264.00
-8,650.00
-10,135.80
-47,693.80
BALANCE 07107-08/08
23,963.15
23,805.39
5,841,84
3,841.68
67,442.06
RECEIVED 07108-06/09
14,254.09
14,254.09
7,127.05
8,908.47
44,543.70
EXPENSED 07108-06109
-21,012.12
-21,411.26
0.00
-14,934.11
-57,357.49
24
PETALUMA DOWNTOWN ASSOC
BID ANALYSIS - START TO 06/30/14
25
MARKETING
SECURITY
BEAUTIFICATION ADMINISTRATIVE
TOTAL
32%
32%
16%
20%
100%
BALANCE 07/08-06/09
117,195.12
16,648,22
12,968.89
-2,183.96
44,628.27
CHANGE IN PERCENTAGES
30%
40%
20%
10%
100%
RECEIVED 07109.06/10
15,191.05
20,254.73
10,127.37
5,063.68
50,636.83
EXPENSED 07/09-06/10
-16,912.30
-27,194.59
-17,445.00
-2,634.85
-64,186.74
BALANCE 07/09-05/10
15,473.87
9,708.36
5,651.26
244.87
31,078.36
CHANGE IN PERCENTAGE!
28%
50%
20%
2%
100%
RECEIVED 07110-06/11
14,798.00
26,425.00
10,570.00
1,057.00
52,850.00
EXPENSED 07110.06111
-15,700.74
-28,764.45
-529.42
-2,937.36
-47,931.97
-- BALANCE 07110-06111
14,571.13
7,368.91
15,691.84
-1,635.49 -
35,996.39
RECEIVED 07/11-06112
1,400.00
2,500.00
1,000.00
100.00
5,000.00
EXPENSED 07/11-06/12
-11,583.87
-27,390.45
-3,400.00
-2,418.14
-44,792.46
BALANCE 07/11-06/12
4,387.26
-17,521.54
13,291.84
-3,953.63
-3,796.07
RECEIVED 07/12-06/13
23,329.46
41,660.00
16,663.90
1,666.39
83,319.75
EXPENSED 07/12.06/13
-11,986.39
-28,062.66
-9,060.00
-2,804.77
-51,913.82
BALANCE 07/12-06113
16,730.33
-3,924.20
20,895.74
-5,092.01
27,609.86
RECEIVED 07113-06/14
9,867.70
17,621.01
7,048.40
704.83
35,241.94
EXPENSED 07/13.06114
-14,519.70
-10,943.36
-7,704.39
-6,362.11
-39,529.56
BALANCE 07/13-06114
11,078.33
2,753.45
20,239.75
-10,749.29
23,322.24
25
Petaluma Downtown Assoost on
&d Funds Received and expenditures
For Fiscal Year Ending June 30, 2014
BID Percentages
28%
50% 20%
2% TOTAL
Date
Transaction To/From
Description
Marketing
security Beautification
Admin
07.01 13
Beginning Balance
iS,730.33
-3,924.20 20,895.74
.5,092.01 27,600.85
07.30.13
Oepasa
Bid Income
48.42
83.00 33.20
332 16594
08.26.13
Dep=W
Bid Income
1,082.48
1,933.00 773.20
77.32 3,860.00
09.06.13
Depesls
Bid Income
789.12
1,427.00 570.80
57.09 2,854.00
10.11.13
Deposts
Bid income
297.29
530.68 212.35
2113 1,081.75
12.02.13
Defecate
Bid Income
102.48
183.00 73.20
7.32 366.00
01.09.14
Deposits
Bid Income
58.71
105.83 42.65
4.27 213.26
01.16.14
Deposds
Bid Income
488.84
859.00 347.60
34.75 1,737.99
02.07.14
Deposits
Bid Income
22.98
41.00 16.40
1.64 82.00
x3.14.14
Deposits
Bid Income
2.80
5.00 2.00
0.20 10.00
05.07.14
Deposits
Bid Income
852.58
1,165.50 45810
46.62 2,331.00
05.16,14
Deposits
Bid Income
4,658.32
8,372.00 3.348.60
334.08 18,744.00
06.09.14
Deposits
Bid Income
1.626.80
2.905.00 1.182.00
116.20 5.81000
Subtotal
0,887.70
17,621.01 7,048.40
704.03 35,241.94
05,09.13
3823 Helen Chisham
ReImb
-54.76
07.09.13
3464 Petaluma Post
Sidewalk Sale
-198.00
07.09.13
credit card Viols Print
Sidewalk Salo
-154,53
07,09.13
credit card Gifts International
Sidewalk Sale
-37,95
07.09.13
credit card Balloons Fast
Sidewalk Sale
-80.48
07.19.13
credit card Chamberlink
Sidewalk Sale
-90.00
00.01.13
3500 Chits Alula
Sliavmlk Sole
-113.66
00.01.13
3503 Sorber Sign Co _
Sidewalk Sale
293.30
09.08.13
credit card Press Democrat
Sidewalk Sale ad
-649.50
00.09.13
3576 City of Petaluma
Permit
-27.00
09.09.13
3570 City of Petaluma
Permit
47.00
00.11.13
Refund Ads
42.50
09.11.13
Refund
-30.00
10.08.13
credit card Press Democrat
Ads
-1.175,00
10.08.13
credit card The Chamber link
Ads
-90.00
10.15.13
creditwrd Facebeak
Ada Harvest Days
-33.67
10.15.13
credit card The Chamber link
Ad Fu Trick or Treat Trail
-90.00
10.1e.13
3825 Studio M Publishing
-895.00
10.18.13
3018 Petaluma Post
Ad For Thick or Treat Trail
-198.00
10410.13
credit writ BP Classified
Ad For Tnck or Treat Trail
•1.50
10.18.13
credit card Eventful loo
Holiday Open house
-99.99
10.16.13
credit card SP Classified
Ad For Trick or Treat Trail
4.50
10.21.13
credit card Fed Ex Office
Tntic or Treat
-129.00
10.23.13
3635 Paofic Display
Holiday Decorations
-5,100.00
10.23.13
credit card Vine 6 Barrel LLC
Wine Fail Gathering
-77.94
10.24.13
credit card Trader Joe's
Fall
-68.10
10.25.13
credit card Rololts
Holiday Images
-14.00
10.31.13
credal card Craigs Party Store
Trick or Treat
-213.79
1031.13
credil Card Grocery Gullet
Halloween Trick or treat
44.64
11.07.13
credit card BP Classified
Holiday Open house
4.00
11.25.13
3565 KIST
Seasonal Ads
4,830.00
12.03.13
deposd
Reimb holiday ads
500,00
12.4 13
3672 Arden Kwan
Open House Entertainment
-150.00
124.13
3673 Paulo Moore
Open House Entertainment
-280.00
12.4.13
3674 Pelnck Prather
Home Carriage Rides
.550.00
12.05.13
credit card Cralga Party Store
Holiday Open house
.94,07
12.06.13
uodil card The Chamber link
Ads
-45,00
12.06.13
credil card Fewbook
Ado
-26,19
12.07.13
credit card Cralgs Party Store
Supplies Open House
-2535
12.12. 13
uedil card Fscebook
Ada
-21.01
12.13,13
3578 Petaluma Post
Holiday Open house
-198,00
12.17.13
=all card Petaluma Minuteman
Holiday Posters
-238.89
12.23.13
deposit
Relmb holiday ods
1,000.00
12.23.13
Refund Ads
-30.20
1231.13
deposit
Reimb holiday ads
1,350,00
01,13,14
deposit
Reimb holiday ads
1,400,00
01.14.14
3705 Wine Country Ratio
Holiday Open house
.2,750.00
01 24,14
deposit
Open House Wagon Fees
218.00
01.24.14
deposit
Palma holiday ads
300.00
01.31.14
deposit
Relmb holiday ads
500.00
02 03 14
3723 Norm Bay Bohemian
Holiday Ads
.1.095.00
02.03.14
3722 John Maher
-100.00
02.07.14
deposit
Reimb hat ads
600.00
03 03.14
3753 Wine Country Radio
Holiday Open ncuse
-100.00
05.01.13
3504 First Nano Security, Inc
8ecudty, Services
-303,00
10,03.13
3599 First Norm Security, Inc
Secunty Services
-303.00
11.08.13
3647 First Nand Security, Inc
Security Services
-303.00
12.04.13
3671 Find Nam Security, Inc
Sewdty services
-303.00
01.06.14
3806 First Norm Secrmty, Inc
Security Services
-303.00
26
Petaluma Downtown Association
Bid Funds Recalvm and expenditures
For Fiscal Year Ending dune 30, 2014
BIO Percentages
26% 50%
20% 2%
Date
Transection TorFmm
description
MsnxOng Security
Beautification Admin
02.08,14
3735 First Alarm Security. Inc
Seady, Services
.303.00
03.03.14
3750 First Alarm Security. Inc:
Security Services
-303.00
05.8.14
3816 First Alar Security, Inc
Seanty Services
-609.12
08.04.14
3052 First Alar Security, Inc
Security Services
-312.9
07.17.13
3480 AT&T Capital Services Inc
Camera Seanty
-11702.33
00.01.13
3501 AMT
Camera Security
-110.18
00.21.13
3557 AT&T Capital Servlms Inc
Camera Security
-1.782.33
08,28,13
3563 AMT
Camera Security
-123.13
1000.13
3805 AT&T Capital Services Inc
Camera Security
-338.70
10.00.13
3604 AMT
Camera Security
•126.45
1023.13
Mal AT&T Capital Services Inc
Camera Saarity
-338.70
11.06.13
3645 AI&T
Camera Seanty
•126.38
11.19.13
3052 AT&T Capital Services Inc
Camera Seanty
-340.70
12.04.13
3867 AMT
Camera Security
.126.21
12.17.13
3679 AT&T Capital Services Inc
Camera Seadty,
•338.70
01.0014
3881 AMT
Camera Secudy,
•126.31
0201.14
3707 AT&T Capital Services Inc
Camera Secudy
•330.70
02.03.14
3716 AMT
Comm Security
-127.16
02.16.14
3734 AT&T Capital Servima Inc
Camera Security
-877.40
04,15.14
3785 AT&T Capital Sarvims Inc
Camera Security
-338.70
05,19.14
3834 AT&T Capital Services Inc
Camera Security
.290.88
06,10.14
3850 AMT
Camera Security
-140,33
06.17.14
3885 AT&T Capital Services Inc
Camera Security
-220.86
10.16.13
3621 RHR Office Maintenance
Pressure Wash Sldinvalks
- - -
- •825.00 -
12.00.13
credit card Petsersons Paint
Paint
-310,39
12.06.13
credllcard Petsersons Paint
Paint
.170.48
12.00.13
credit card Rex Hdwa
cleaning supplies
-15.13
12,17.13
3685 RHR Office Maintenance
Pressure Wash Sidewaika
'12.50
01.00.14
3701 RHR Of0m Meintenanca
Pressure Wash Sidewalks
•025.00
01.08.14
credit cam Pelsomons Paint
Pahl
•140.18
01.08.14
ttedittard Rex He"
cleaning supplies
-8.09
02.03 14
3720 RHR Office Maintenance
Pressure Wash Sidewalks
-1,05000
03.03.14
3752 RHR Office Maintenance
Pressure Wash 51devralks
•025.00
03.31.14
3774 RHR Office Maintenance
Pressure Wash Sidmvaiks
-825.00
04.30,14
credit card OSH
Paint
47.61
05.06,14
3821 RHR Office Maintenance
Pressure Wash Sidawa0rs
B25 Be
06.26.14
3884 RHR OKiw Maintenance
Pressure Wash SldawelRe
•02500
12.17.13
3683 Mundservices
Bid Processing
-1,716.00
02.1614
3737 Muniservirrs
Bid Processing
-11.00
04.15.14
3787 Muniaervices
Bid Processing
-319.00
05 13.14
3827 Muniservices
BM Processing
•1,386.00
O6.17.14
3872 fdunlservices
Bid Processing
•58300
71.13-6.30.14
Bid Share of aamin costs
Website
44.30
7 1.13-6 30.14
Bid Share of admin mats
Wages
.1,289.67
7.1.13-8.30.14
81d Share of admin mals
U6llues
-30.88
7.1.13.8.30.14
Bid Share of admin costs
Telephones
-112.83
7.1.13.8.30.14
Bid Sham of admin mats
Rent
•39.40
7.1,13-6.30,14
BW Share of admin mats
Public Relations.
•8A6
7.1.13.6.30.14
Bid Share of admin costs
Professional Fees
-119.48
7.1.13-630.14
Bid Share of admin costs
Office Supplies 8 Postage
-105.39
7.1.13-6.30.14
Bid Share of admin main
Payroll tax Expense
-157.31
7.1.13-6.30 14
Bid Share of admin mats
License and Tax
-4.20
7.1.13.0.30.14
Bid Share of admin mals
Insummai
•77.08
7,1,13.6,30.14
Bid Share of admin costs
Equipment Maintenance
-1.11
7.1.13.8,30.14
Bid Shore of admin costs
Employee Benefits
.289,38
7.1.13-8.30.14
Bid Share of admin mals
Dues & Subscriptions
-100.97
Total BID expenses
830.14 Ending balance BID
-14,510.70 -18,943,36
11,078.33 2,753,45
TOTAL
-7,704.39 -0,3B2.11 -39,529.56
20,239.75 -10,740,26 23,322.24
27
BIO ANALYSIS
1Projected Revenue
Updated 9.29.14
I ProNoue Yaars BIO Actual
Coilectlom I
65,000
led from total district date
Expected
$
55,000
Y...
polladetl
—97
8 r5ar,0c0
S r50op7 6 1 6Ceso
s i 1.703
5 1�i874
5 16g693
f 141.6r5
BUDGE
I Bio 08109 06109 09110 99110 1 10111 1 10111 11112 I 11112 12113 12113 13M4 I 13114 14115 1 14115
I % Aebral % Actual % I Aerial % Actual % Actual % Actual % I Budget
1 I
16ecurlcy 32% $18.080 I 40% $20,255 50% 526,425 50',6 1522,397 50% S25.597 1 26% 1 $15,680 32% 1 $17,6001
jUhrkolinq 32% $10,080 1 30% $15,191 28% 51-01798 28R 1512,542 26% $14.356 j 50% 1 $17,621 28% 1315.4001
IEoeabOndon 1 16% 1 $9,440 20% $10,121 20% S10,6/0 20% $8.959 20% $10.383 20`6$20,699 20% 5176001
IAdmh4ahudnn 1 2" 1 511.000 I 10% 55.064 2% 51.057 2% I 5096 2% 51,038 1 2% 1153.807) I 20% 511.0001
100% 1559,000 1 100% S 50,637 1 100% 1 5 52,850 100% I S 44,793 100% S 61,3741 100% 1$ S%lao 1 100% 1 550,000 I
00/06 Budoat
091 0 Budget City billed approximately $65k,
10/11 Budget Percentages are changed W accommodate Increase in camera mtnc cows
Comma. original Compact -$16'000 PWS incmaso$6,000/year-$22,000
5ponon $0,0001year
Aoherbaratroo Adreln costs reduced due to free rem duo le meso to PYP -- - -
AlarReOng Reduced by $300 W cost Increased security costa
0eaudncamn Reduced by $1,000 to cover Increased security coats
F11-11-28--76-07
1V13Bud
13114 Budget
MI6 Budget I Change In% approved by BID mmmltso. W be affective July 2014 as a riesurn of the reduction In security contract,% went back to 08109
J61D 2015 Proposed Projects
1Projected Revenue
Tolat Possible—
$
65,000
led from total district date
Expected
$
55,000
assuming BS% collections
Proposed Projects
1
Expected
Possible Notes I
Security Patrols
i's
3,700
Private security patrols Thurs-Set 10i m-4am 52 weeks I
Additional security
15
2.000 '
Helphlend security during holidays end Peak limes
AMT Inlerenet to host comers
5
1500
Monthly, Internet I
AT&T camera contract
$
3,500
Lease of equlptment expires 512016 1
AT&T $marina! malnlenan_ce_
S
600
Software maintenance
_ _ _ _
fvlai and repair
... _F
5
Camara maintenance and repair weekly _
Security 32%
unity 32
I
_6,300
577,600
$ 26,800.00
Castration marketing downtown
t $_
2,400
Destination marketing ads & editorial In Chamber & Visitors guide
$OPpme Magazine
1 5
1.200
Sidewalk Sale
1 5
1,000
er S40inP
sties Tanner
Steel banner 5400, additional banners $150 advertising 5500
Harvest Days event
S
2.400
Banners, posters Byers. radio. online and prints ads - social media I
ITrick or Treat
$s
700
Posters, maps, ads, balloons _-
Hollda,Marketing, season
I 5
4,000
Merchant Coon house, balloons, horse & wagon, enlenainment OYers, posters, ads
I Holiday shopping gilt guide Sonoma d 5
Sonoma county Press democmVAmus
(Online ads Press Democrat
_r
_1_,200
300
Online ad click through to embsde
Hollda she pin Ifl ulde Mann
y—P—H_g 1l g___
I S
600
Marin country ads f old 51,500 offset b Visitors Progam
P Y )
Holiday 11ghhno
5
295
Cost Was $1.$71 reimbursements or $1,368 net cost 929510Ilghl up Putnam Plaza and Trees
Radio ad campaign
5
439
Radio ads $2440, reimbursni $1950, net 5439
I Marketing 26'/6
$
15,400.00
$ 18,200,00 I
I Holiday Decorations
I S
5.000
70 Holiday banners. It wreaths instaliatiein up and down, clearing, updating and $Wraps j
I Sidewalk steam clearing
S
5.500
Downtown core monthly sidewalk droning Ihm march 2015
I Paint supplies for greff0 clean- up
$
500
Paint, supplies tar arafitti clean up in downtown core and particle I
IBeautl0catlon 20%
I s
11,000.001
S 13,0aii r
Administration mats
15
1.300
Website updates and maintenance I
15
710 l
ITelophone & PG&E I
15
400
nsumnc0 l
$
1650
(Wages & benefits
I$
240
(Office supplies
b
8.400
_ BID rpC2B9W_ Jnciums public noticing and payment Prom955✓ngl
IAdminLsstratlon 20Bo
5
11,000.00
$ 13,o0p.00
(Total
1956,000.00
5663.00.001
28
City of Petaluma, CA
Downtown Business Improvement District (BID)
MuniServices. LLC - as administering agent
438 E Shaw Avenue Box 367
Fresno, CA 93710
11957 -Ava
Business Name
DBA
Address 1
Address2
City, State, Zip
ATTACHMENT 5
42ALU
1858
MuniServices Account 1t:
Dear Business Owner I Tax Manager.
**2015 CITY OF PETALUMA DOWNTOWN BUSINESS IMPROVEMENT DISTRICT (BID)`*
The City of Petaluma City Council partners with MunlServices, LLC for assistance in the collection of its Downtown
Business Improvement District (BID) fees. This mailing is to transmit the 2015 Downtown Business Improvement
District fees invoice that is due on or before March 31, 2015 and becomes delinquent on April 1, 2015,
This Invoice Is based and is to be calculated on your zone location, type of business and number of employees. To
verify your calculation, the City of Petaluma uses data from the State Employment Development (EDD) regarding the
number of employees you reported to them. Please be aware that it is very important to check that you are
accurately calculating the correct number of employees. Please note that employees are calculated on full time
hours (part time employees should he added together to get a full time equivalent). If you have any questions
regarding your zoning or number of employees, please contact MuniServices at (866) 240-3665 or email
MuniServices Support at sugoortt@muniseMces.com.
MuniServices Remittance Address:
MuniServices, LLC e Attn: Petaluma BID
438 E Shaw Avenue Box 367 a Fresno, CA 93710
(Make Checks Payable To: Tar Trust Account)
The assessment was established in November 2000, when the Petaluma City Council adopted Ordinance 214 N.C.S.
establishing the Downtown Business Improvement District (BID). This occurred at the request of the Petaluma
Downtown Association (PDA), after an extensive public hearing process, required by State Law. During the process,
local business owners who were to be Included in the BID had the opportunity to protest the formation of the district
and terminate the process. However, recognizing the utility of the BID, very few chose to oppose the BID and the
District was formed. The PDA Board serves as the BID Board of Directors and administers the funds collected from
you by the City of Petaluma. The PDA does not have the authority to change this ordinance or grant exemptions.
According to the 2015 Annual Report of the BID, approved by the Petaluma City Council in December 2014,
assessment funds will be used as follows:
32%
Downtown Secunty
$ 20,600
28%
Downtown Marketing
$ 16,200
20%
Downtown Beautification
$ 13,000
20%
Administration1.
13 000
Total: $ 85,000
Please support the Downtown Business Improvement District by making your timely payment as indicated on the
enclosed invoice. Thank you for your continued efforts to maintain an economically vibrant and attractive downtown.
Sincerely Yours,
MuniServices, LLC
As administering agent for the City of Petaluma
29
{s' irL �, City of Petaluma, CA
20'16 Downtown Business Improvement District (BID)
&56
Invoice 6R1UPdisEnV ICES
Remit To: Attn: MunlServices o 438 East Shaw Avenue, Box 367 as Fresno, CA 93710
Phone: (866) 240.3665 a Email: suaoort0muniservices.com a Website: www.revds.com
[Business Name)
[DBA]
[Addressll
[Address2l
[City, State, Zipl
Dua on or before: March 31, 2015
Delinquent: April 1, 2015
10% Penalty Phase: May 1, 2015
Location Information: YOUR. BID CATEGORY:
[Street Addresst. Streat Addressll [Pro -print Category here]
[City State Zip] MunlServices Account#:
Downtown Petaluma Business Improvement District (BID) Assessment Fee Table
Retail, Restaurant and Antique Collectives! Businesses that buy and resell goods or comestibles, Examples are clothing stores,
shoe stores, office supplies and antique shops as well as businesses that sell prepared foods and drinks.
Service Businesses: Businesses that sell services. Examples are beauty and barbershops, repair shops, most automotive
orientated businesses, entertainment businesses such as theaters, etc.
Lodging: Includes ranting rooms by the day or v+eek to community visitors,
Professional Businesses: Includes Architects, Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Realtors,
Insurance Offices, Mortgage Brokers and most other businesses that require advanced and/or specialized licenses and/or advanced
academic degrees.
Financial Institutions: Includes Banking, Savings, Loan and Credit Unions. Internal Jur Code =9996
'-
'-drifernaliC'o`iie.
Retailers and Restaurants:
Schofi 4,0 0-3 employees $ 150.00 $ 100.00 $ 50.00
Schad 1X 4-6 employees $ 250.00 $ 166.00 $ 83.00
School 1.0 7+ employees $ 350.00 $ 232.00 $116.00
Scred 2.0
0-3 dealers
$ 150.00
$ 100.00
$ 50.00
Scheid 2.0
4-6 dealers
$ 250.00
$ 166.00
$ 83.00
Schad 2.0
7+ dealers
$ 350.00
$ 232.00
$116.00
uni Sisfivi des•,=.;ter v _a;ls _
10eserYotlon!ofBusLiess •� ,-_ -:;`;::::zc= --
-`al:Code=.�
liitem
:-
_
=t1;. -
Service Businesses:
School 3.0
0-3 employeesloperators
$ 100.00
$75.00
$ 50.00
Sc,h ed 3.0
4-6 employees/operators
$ 200.00
$150.00
$100.00
Schad 3.0
7+employeesloperators
$300.00
$225.00
$150.00
Schod 4.0 Professional Businesses: $ 125.00 $ 82.00 $ 41.00
MuniSecvlces:r-c - m ',:Ye. _ _ro?,rr`Ca
wOes¢r'#' ti on:BG'siriess:'r' '4y�;r
int�rhai;Code_,_„_. <���.-.:..ar,...__�.,.:-.,..:;;:,,;. �rn,� ':,.:l_>C� .�•�:,^'s_ :L.r.. _'rte; [.
Schad 5.0 Financial Institutions: $ 500.00 $i 500.00 $ 500.00
Scholl! 5.0 1-10 rooms $ 150.00 $ 150.00 $ 150.00
Schod 6.0 11-25 rooms $ 250.00 $ 250.00 $ 250.00
Schod 6-0 26+ rooms $ 350.00 $ 350.00 $ 350.00
Enter # of employees, operetors, dealers or rooms:
(Employees are calculated On Full-time hours. Part-time employees should be added together to get a full-time equivalent.)
From the table above, enter amount clue: $
(Make Checks Payable To: Tax Trust Account)
Rstemad Cheek Disclaims'. effective Jet, 1. 2010, each mWmed item received by MUNISERVICES. LLC due to msuflitlent funds wdt ba tinamanlcally mprdseNed to Jr. prmarmens' bank ne mere
than two limes in an ellen td obtein payment MUNISERVICES. LLC is not rebarci se for any aadranai bank foss thin will mamm tlue to there sunra aalan of the mtumed Item. Pines- see the lull
relumed eheeu poi¢y at umm rrntle rnML mevndrou,mchnck-medmmrr,
30
&AWNIS-Emnwis,
City of Petaluma
BID / Business Update Form
Remittance Address:
Attn: MunlServices m 438 East Shaw Avenue, Box 367 m Fresno, CA 93710 o Phone: (866) 2403665
Email: su000rt0muniservices.com ® Website: www.revds.com
MuniServices Account #:
Name of Business on File:
Instructions: Please complete this form if you have any changes to your account. To ensure that we have the
correct information regarding your business and the number of employees you have, please update applicable
sections on this form and return with your BID payment and remittance form to MuniServices at the address
listed above. Thank you for taking the time to provide updated information on this form.
Business Name:
DBA:
Business Mailing Address:
Business ID:
Business Classification (select all that acolv):
❑ Retail Business or Restaurant ❑ Service Business
❑ Antique Collectives ❑ Financial Institution
❑ Professional Business ❑ Lodging
Tvoe of Business (select one):
❑ Sole Proprietorship
(AddrasslCltylSfateMp)
Business Physical Address:
❑ Professional Association
❑ Corporation
(Street AddresslCltylStatelZip)
Owner's Name:
Owner's Phone: ( )
Business Phone: ( )
Business Fax: ( I
Contact Person:
Contact Phone: ( )
Email Address:
Description of Business:
Function of Company:
Business Classification (select all that acolv):
❑ Retail Business or Restaurant ❑ Service Business
❑ Antique Collectives ❑ Financial Institution
❑ Professional Business ❑ Lodging
Tvoe of Business (select one):
❑ Sole Proprietorship
❑ Governmental Agency
❑ General Partnership
❑ Professional Association
❑ Corporation
❑ LLP
❑ LLC — Single Member
❑ Other (please explain)
❑ LLC — Multi Member
Form Completed By: Print Name:
Date Submitted:
31
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David Glass
Algror
Chris Albertson
Term Barret
Mike Harris
Mike Healy
Gape Kearney
Kafliv Miller
Cnrorcilinembers
POST OFFICE Roti 61
PrTALUMA, CA 94953-0061
December 4, 2014 DRAFT ATTACHMENT 6
NOTICE OF PUBLIC HEARING
RESOLUTION APPROVING THE 2015 DOWNTOWN PETALUMA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED BUDGET;
DECLARING THE INTENTION TO LEVY THE 2015 ANNUAL ASSESSMENT FOR
THE DISTRICT; AND SETTING A PUBLIC HEARING ON THE PROPOSED 2015
ANNUAL ASSESSMENT
WHEREAS, on November 20, 2006, in accordance with California Streets and
Highways Code Section 36500 et seq. ("the Act"), the Petaluma City Council adopted
Ordinance 2104 N.C.S., later codified as Chapter 6.04 of the Petaluma Municipal Code,
establishing the Downtown Petaluma Business Improvement District ("DPBID"), within
the area described in Exhibit 1, which is attached to and made a part of this Resolution;
and
WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the types of
improvements and activities that may be funded by the levy of assessments on businesses
within the DPBID as follows:
A. The acquisition, construction, installation or maintenance of any tangible property
with an estimated useful life of five years or more including, but not limited to, the
following improvements:
Finance Department
usnghmhEli-eel
1.
Benches
Petaluma, CA 94953
2 .
Trash Receptacles
Phone (707) 778-4353
Far(707)778-4438
3.
Decorations
e -marl:
4.
Fagade Improvements
finmmefnki.pemluum, ca.us
5.
Permanent Landscaping
General Services
Phone (707) 778-4384 B. Activities including, but not limited to, the following:
Fax (707) 776-3645
1. Promotion of public events which benefit businesses in the area and which
Purchasing take place on or in public places within the area.
Phone (707) 778-4353
Far (707) 778-4438 2. Furnishing of music in any public place in the area,
E -Mail' 3. Activities which benefit businesses located and operating in the area,
frnan ce@Ci, p e mhano. ca us
including but not limited to, commercial shopping and promotional
Utility Billing
and
Phone (707) 7784350
Fax (707) 778-4428
C -Alai.
mrlunhd(.vwdsgpeiahrmr{ ca m
33
WHEREAS, under Section 6.04.100 of the Petaluma Municipal Code, the Board of
Directors established to govern the affairs of the DPBID must present the City Council with an
annual report and budget for review and approval prior to the City Council consideration of
levying a benefit assessment for the following fiscal year; and
WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in
accordance with the Act, which establishes annual procedures governing the levy of assessments
pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent
giving notice of a public hearing at which written and oral protests may be made concerning levy
of an annual assessment, and adoption of a resolution approving the annual report and levying
the assessment; and
WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual
assessments pursuant to the Act must be conducted in accordance with Sections 36524 and
36525 of the Act, which provide as follows:
A. The City Council shall.hear and consider all protests against the establishment of the
area, the extent of the area, or the furnishing of specified types of improvements or
activities within the area. A protest may be made orally or in writing by any interested
person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be
in writing and shall clearly set forth the irregularity or defect to which the objection is
made.
B. Every written protest shall be filed with the City Clerk at or before the time fixed for the
public hearing. The City Council may waive an), irregularity in the form or content of
any written protest and at the public hearing may, correct minor defects in the
proceedings. A written protest may be widndracvn in writing at any time before the
conclusion of the public hearing.
C. Each written protest shall contain a description of the business in which tine person
subscribing the protest is interested sufficient to identify the business and, if a person
subscribing is not shown on the official records of the City as the owner of the business,
the protest shall contain or be accompanied by written evidence that the person
subscribing is the owner of the business. A written protest which does not comply with
this section shall not be counted in detennining a majority protest.
D. If written protests are received from die owners of businesses in the proposed area which
will pay 50 percent or more of the assessments proposed to be levied and protests are not
withdrawn so as to reduce the protests to less than that 50 percent, no farther proceedings
to create the specified parking and business improvement area or to levy the proposed
assessment, as contained in the resolution of intention, shall be taken for a period of one
year from the date of the finding of a majority protest by the City Council.
E. If the majority protest is only against the furnishing of a specified type or types of
improvement or activity within the area, those types of improvements or activities shall
be eliminated; and
34
WHEREAS, the 2015 DPBID, Annual Report proposes no changes in the boundaries,
method of assessment, or rate of assessment related to the DPBID; and the proposed DPBID
2015 Budget establishes the following budgetary priorities with estimated revenues and
expenditures:
32% Security $20,800
28% Marketing $18,200
20% Beautification $13,000
20% Administration $13.000
Total: $65,000
WHEREAS, the 2015 Annual Report of the DPBID is on file at the City Cleric's office
for public review and contains a full and detailed description of the DPBID improvements and
activities to be provided for the 2015 fiscal year, the boundaries of the DPBID and any benefit
zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID
for the 2015 fiscal year.
NOW, THEREFORE, BE IT RESOLVED THAT subject to California Streets and
Highways Code Section 36500 et seq. (the "Act") and a public hearing to be held pursuant to the
Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual
Report and Budget for Fiscal Year 2015 to pay for improvements and activities within the
DPBID which is attached and made a part of this Resolution as Exhibit 2 in accordance with
Chapter 6.04 of the Petaluma Municipal Code and the Act. The City Council reviewed and
approved the DPBID 2015 Annual Report and Budget at their December 1, 2014 Council
meeting, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA; and
BE IT FURTHER RESOLVED that a public hearing will occur on January 5, 2015, at
7:00 PM, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA, concerning
levy of the assessment proposed for the DPBID for fiscal year 2015. At the hearing, written and
oral protests may be made in accordance with California Streets and Highways Code Sections
36524 and 36525.
City Clerk's Office
City of Petaluma
11 English Street
Petaluma, CA 94952
® In accordance frith the Americans ivith Disabilities Flet, if you require special assistance to
participate in this meeting, please contact the City Clerk's Office at (707) 778-4360 (voice) or (707) 778-
4480 (TDD). Translators, American Sign Language n?terpreters, and/or assistive listening devices for
individuals ivith hearing disabilities will be available upon request. A minimum of 48 hours is needed to
ensure the availability of translation services. In consideration of those ivith multiple chemical
sensitivities or other environmental illness, it is requested that ),on rgfrain from ivearing scented
products. The City Clerk hereby certifies that this agenda has beet? posted in accordance with the
requirements of the Government Code.
1714406.1
35
��iiIBIT t
36
EXHIBIT 2
Downtown Petaluma Business Improvement District
FY 2015 Annual Report and Budget
1. Changes in Boundaries: None are proposed,
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements/Activities to be Undertaken S Related Budget: As
proposed in the budget below.
5. Surplus/Deficit Carried Over from Prior Year: None
6. Contributions from Other Sources: None
Downtown Petaluma Business Improvement District 2015 Budget Allocations
37
a
32% Security $201800
®
28% Marketing $18,200
a
20% Beautification $13,000
a
20% Administration 513.000
Total: $65.000
I BID 2015 Proposed Projects
I
lProjected Revenue
I Total Possible
$
55,000
orolected (ram total disldci data
I
I Expected
5
55,000
assuming 89% collections
I
Projects
I
I
(Proposed
u "Patrols_
I Expected
3.70
5 3.700
Possible I Notes
Pnvale securltVpalrgls Thurs-Sat 70 m -Sam 52 weeks�esitional
security
8
2,000
Heightend securifv tluring holitlays and peek OmesT
—�
In1wenet to hast camera
FAT&T
I $
1,500
Monthly Internet
tamers contract
15
3.500
Lease of enuiptment expires 512016
IAT&T smartest maintenance
i $
600
Software maintenance
Maintenance and repair
15
61300
Camera maintenance and revairweekiv
1
Security 32%
!
$17,1500
$ 20,000.00
Oestinalion marketing_ do_w_nto_wn
15
2.400
Desbnalion marketini, ads & editorial in Chamber & Visitors ouide
Sonoma Magazine
S
1.200 1
Downtown marketing
I
Sidewalk Sale
i S
1,000 1
ISlreet banner S400, additional banners $150 advertising $500
I
I Harvest Days event
$
2.400
(Banner. posters. (n"ers radle. online and prints ads - social media
I
ITrick or Treat
! S
700
Posters. maw. ads, Pelicans
J
I Holiday Markefing season!
S
4.900
Merchant Open house. balloons. horse &wagon, entertainment, Dyers, pasters, ads
shop2ing pill ouide Sonoma
d S
1.200
Sonoma county Press democrstlAmus
—�
IHolidy
Online. ads Press Democrat
5
300
(Online ad click through to websfle
Holidays
600i
Marin wunVV eds foald s1.500 offset by Visaom Progrem )__. ____
Holiday 6 hr.1 01in
5
205
Cost was 51,571 reimbursements of $1,308 no[ cost $295 to light up Putnam Plaza and Trees
_
Radio ad campaign
$
439
Radio ads $2440, relmbursment51950, ne15439
t
Marketing 28%
$ 15,400,00
5 111,200.00
Decorations
i $
5,000
70 Holiday banners, P wreaths inselladcin up and down cleaning upddatinq and stara e,
(Holiday
Sidewalk storm cieaninp
I S
5.500
Downiovm care monthly sidewalk cieaninq lhru march 2015
1 Paint supplies for graffiti clean- up
I S
500 (
Paint, sunolle5 for grafltfl clean up In downtown Gore and parade
1 Beautification 20%
$ 111000.00
5 13,000.00
Adminletration costs
j 5
1.3001
Website updates and maintenance
1
Is
7101
ITeleohone & PG&E
,
5
400
Insurance
{
$
1,95D I
Wades & benefits
I
I
5
240
l0trce su entire
1
$
fi 400
(RID processing (includes public notianp and payment pmcessmg)
1
Administration 20%
I S
11,000.00
S 13,000.00
Total
S55,000.00
$ 65,000.00 t
I
37
Security -32% -The PDA contracts for coverage of the general downtown area
to be performed on a regular nightly schedule. (The administration of this contract
is not to be confused with a separate contract not paid for with BID funds for the
Keller Street Garage.)
Marketing - 28% -These funds are used to supplement additional funds paid by
individual merchants for the combined marketing efforts to create public
awareness of events occurring in the downtown; i.e., Sidewalk Sale, Trick -or -
Treat Trail, and other downtown events such as those listed under
"administration." PDA develops joint marketing agreements with the merchants
using these funds and utilizes the combined buying power of the PDA and
merchant cotmnunity to obtain favorable prices for advertising that would not
ordinarily be available to the individual merchant.
Beautification - 20% - A volunteer committee meets to consider requests for
investing in beautification projects downtown.
Administration - 20% - Collected funds go to the day-to-day operations of the
PDA office. Cost centers include rent, salary expense, and event coordination
(implementation of downtown events like Butter and Egg Days, Antique Faires
(2), Art mid Garden Festival, etc.).
38
Tvaes of Businesses Assessed
® Retail, Restaurant and Antioue Collectives: Businesses that buy and resell
goods or comestibles. Examples are clothing stores, shoe stores, office supplies
and antiques shops as well as businesses that sell prepared foods and drinks.
• Service Businesses: Businesses that sell services. Examples are beauty and
barbershops, repair shops, most automotive -orientated businesses, entertainment
businesses such as theaters, etc.
® Lodaina: Includes renting rooms by the day or week to community visitors.
a Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists,
Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage
Brokers and most other businesses that require advanced and /or specialized
licenses and/or advanced academic degrees.
® Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Assessment by Tvne of Business Within Zones
ZONE A ZONE B ZONE C
Restaurants and
Retailers (1-3 Employees)
$150
$100
$50
(4-6 Employees)
$250
$166
$83
(7+ Employees)
$350
$232
$116
Antique (1-3 Dealers)
$150
5100
$50
Collectives (4-6 Dealers)
$250
$166
$83
(7+ Dealers)
$350
$232
$116
Service (1-3 Emp/Operators)
$100
$75
$50
Businesses (4-6 Emp/Operators)
$200
$150
$100
(7+Emp/Operators)
$300
$225
$150
Professional
$125
$82
$41
Businesses
Financial
$500
$500
$500
Institutions
Lodging (1-10 Rooms)
$150
$150
$150
(11-25 Rooms)
$250
$250
$250
(26+ Rooms)
$350
$350
$350
Note: Retail, restaurant and service businesses will be charged on size which will be
determined by number of employees, either full-time or the equivalent made up of
multiples of part-time employees while Antique Collectives will be charged by number of
business licenses active within one location.
0