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HomeMy WebLinkAboutAgenda Bill 3.J 08/02/2010~~~LZT ~: "IgSB DATE: August`:2, 2010 ~1 ~-evi.dw ItP.viv #3,J TO: Honorable- Mayor and Members of the City Council through City Manager FROM: Scott Duiven, Senior Planner ,. City Manager'to Execute a SUBJECT: Resolution to Award Aut onze Professional ServicesContract and Agreement o Prepare a"Transit-Oriented Development Master Plan for the Two SMART Station Areas lt>ECOM(IV~IrTI~ATION: It is recommended that the City Council:; adopt the attached resolution awarding a contract and authorizing'the Citylblanager'ito execute an.agreement-witfi~Opticos Design.to complete a Transit-Oriented Development Master P;l~an for the two SMART station areas, in an amount not to exceed $300,000. BACIKGR®UND: ~ ~ ' The.Station Area Planning Program~~_s an initiative of the Metropolitan Transportation Ild~~ ~ Commission (MTC) and the., Association of Bay Area Governments. MTC reserved $2.5 million ~, ~, in planning grant funds for the SMART corridor to fund stati"o"In area plans along the rail corridor in the event the sales tax measure passed. 'With the passage of IVI'easure Q in November 2008, passenger rail in Sonoma and Marn. Counties will become a reality,. with service scheduled to begin as soon as 2014. The Station Area Planning Program;will fund planning efforts that seek to increase transit ridership by rnaxmzirg the potential' for transit=oriented development around. current or future transit stations? or corridors. Petaluma submitted an'applieation to the Station .. Area Planning, Programin August 2009' for both the Downtown Petaluma and Corona Road station areas and received notification of award in December 2009. This :planning, process will support the City C.ourieil's stated' ,goal to "Implement the Central Petaluma Specific Plan - maximize .development.-potential around transit-oriented development"' . Cit staff initiafed~~a c ~mpetrti p o u staff and the communit " to 'develorocess ig retain the services of a consultant team to work with ~ y ,`_ p atransit-oriented development master plan for the areas IiP ~ I'. surroundin the,two fut~utlie re~ uet The sele ton rocess oe sultant teams formally submitted ~ n res ~ ~q p ulted in three (3) firms being ` ro osals i' orise to ~~~ ( ) ~~~ p p p~~~~~ mvit p to,a worksyop ,mtgerview„with the City Council!held ;on July 8, 2010 = BMS Design Grou Cornmurit D;esi n acid Architecture, and Optieos Design... Over 'the course of the City Council discussion, two firms rose to thee. top -Community Design and Architecture and Opticos Design. At the conclusion-.of;the workshop City Council provided direction to staff to check the Agenda Review: Dept. Director City Attorney ~ Finance Director City Msa~er- I! references of the I,, ,' I + ' ` to b se twoifirrns, pursu n to CitreCouncilb or a I on ~ ~ ouncl. comments, and for staff '' g" recornmendatio., y pp_oval=. nn back a final ~ . ~.,r ~1<SCiTSSION: Ultimately; the scope of work will lead to -the adoption of a ..Station. Area Master Plan for' both the o MART station areas, any Zoning. Downtown Petaluina.and Corona Road S Ordinance/SmarfCode:~ amendments necessary to implement the Master Plan, after CEQA review, which wi~ll'largely rely,~on the recently certified General Plan EIR. This will position to both `station areas and Petaluma to market development/rede.~elopment.opportunities with' insure the reatest otential for transit=oriented development. To that end, both proposals are p`_nsiv eo the RFP. Each team. exhibits direct and relevant'project experience, have res o p or level staff o participate throughout ~ is engagement; committed pnncr al and Beni the term of th and~show a clear understandi'ng~of Petaluma and the opportunities and challenges presented by SMART rail. Reference checks for both firms yielded' similar results. Both firms were described as highly responsive, always engaged,, and flexible in their approach as° projects evolved. Opficos Design was called out in particular for their success in public outreach/involvement processes that meaningfully engaged the community, their;graphic approach to,-work products, and their knowledge and application of form=based codes. Community,Design and Architecture was noted for their in-depth understanding and!~~involvement in SMART from `its inception, their overall ~.' experience and knowledge in transit`-o"rienfed development, and ther''technical and analytical approach to planning. Both firrris were applauded -for having,'"dehyered high. quality work products, on time and within budget. Both firms are extremely well:-qualified and suited to the project. ,II , p p s; and scope revisions in p Y revious work roduct B ss once to Cit f Counc 1 omsments sta f recommends ~Opticos Design. Opticos has been involved in the drafting; adrnmistration,~~and mplementation:of form-based codes for transit- ,oriented development, mixed'use projects and communities throughout the United States. The Opticos ,Design team proposes an `innovative approach that will build upon. the Central Petaluma Specific Plan and General Plan 2025 that is :focused on implementation and .riot creating just. anofher~~plannin " document. The' team includes; hi hl ualified "ion ganrim ", y g y y q practitioners in the areas of alit anal ses mfrastruct ~;;~ ~Nansportat Iii p4 g mVe et and f CPSP ~ ure studies, and urban design. elson/Nygaard~~was,~iri~ol din the 's SmartCode° and will-bring continuity'to parking . and circulation;issues in addition. to their reputation for state of-the art work. Colin Burgett, previously with Fehr amd Peers and now with Nelson/Nygaard; was involved in developing the Mob tofPe ~~ knowled ehhavm taluma'sGeneral Plan 2025. Lisa Wise also brings institutional i it g emen,g ked with Crawford Multan & Glark when. Petaluma was working on the y ,wor ' Development Code. Urban Advisers .bangs a wealth of experience in the economics of transit- oriented de~elopmen"t and downtown revitalization. The~'attached scope;of work reflects refinements based on conversations between staff and the ~~;, . ,, Opticos~ D~esign,~teain to address comments received at~the City Council workshop. ~~Mod~ifications to the. scope include: 2 ~, ,III"'r, .~V ~ , ,,. , ~ ~~ i , ~li~~"7 q!iq P~ ilii ~,~ ~~6~h~~~;;II,~ ~t" ~ i~ ~ ' ~~' r~,. y ~ ~ ~.~~i • '! ~ i i Ali, , I ~ ~ ~ -e` - • Mod~ing the 4=6 day charrette.proposal with a series of workshops. The modified public,involvementprocess still includes an intensive; 2-day workshop/charrette with a series' of'additiorial workshops that will fallow for involvement throughout the process. ® dntegrating a Citizen Advisory Committee (CAC) :into the project: The above modifications to the workshop approach will better accommodate the involvement of the CAC by:allowing for more opportunities for participation throughout the process, ' eat the CAC' meetings. including consultant attendanc„ • Reinforcing the importance of Historac Preservation.. Task 12 -has been added to the scope of work to integrate. historic preservation into the TOD Master Plan and process. g p y p ' to contract execution; however the scope as presented fo~ youor info mation is largely ompleteloWith your award of a contract, the scope will be finalized, a funding agreement entered between the City.and' MTC (which must precede the professional services agreement between the City and Opticos), and, then an agreement executed with Opticos Design. The Station Area Planning Program guidelines state that the Plans mustbe completed within 30 months from, completion of the funding .agreement. The timeline in the scope of work will allow for flexibility in the process and a realistic work plan that fits within that timeframe. ' , As noted above, the scope now integrates a Citizen Advisory Committee (CAC) to insure continuity with past planning .efforts and to broaden the outreach„and engagement necessary for the success of this project.. At the July 8th works$op City Council requested that staff bring back an agenda item to begin the process -of.establishing the CAC. at the August 2°d meeting. Staff proposes that we move this discussion to the September 13`h meeting as there is time between now and when the funding agreement wifih MTC and the professional services agreement with Opticos are in place. JFI~l`TANC1<AI. I1VdPAC~S: The attached proposal reflects the $300;OQ0 imit 'identified in the, RFP and consistent with the grant funds available. The total project cost is, $300,000. Metropolitan Transportation Commission is providing $240,000 and requiring a $6""0,000 locals match. The Sonoma-Marro ti; ~ Area, Rail Transit SM thereb reducin Petaluma s commthment to $50 000 The Coun c$ l bu0dget d $SQ,000 of Phi '~ ~° CDC Y g. , funds-for this project ($25,000 in 2010/;11 and $25,000 in 2011/12). ~'otal Cost ~of Proposals or Project: $300,'000 Aanount Budgeted,,F`I''!12010%11: $25;000 (Match) 'Naune off Accoant: PCDC Fund 5400 Project 1~Tu~ber: ~ RDA 100360 A'T'TACIEIlYIIEI`TTS: 1. Resolution 2. Scope of Work 3 v d ~;9 ' ., u ~_ ` ~ ATTAC H M-ENT 1 ~~ ...RESOLUTION TO AWARD CONTRACT AND AUTHORTZE CITY MANAGER TO EXECUTE A PROFESSIONAL SERVICES AGREEMENT TO PREPARE A TRANSIT- ORIENTED DEVELOPMENT MASTER PLAN FOR TH-E TWO SMART STATION AREAS WHEREAS, at the City Council goal setting session.. on January 23, 2010, one of the goals established by the City Council was to implement the.Central Petaluma Specific Plan and maximize development potential around transit-oriented, development;. and WHEREAS, the City of Petaluma has been awarded a grant through the Metropolitan Transportation Commission and the Association of.Bay Area Governments' Station :Area Planning Program to develop atransit-oriented development master plan for Petaluma's two planned SMART station areas; and WHEREAS, on.February';18, 20.10 the City issued a Request for Proposals from firms interested in preparing atranst-oriented development master plan for the City; and WHEREAS, fifteen responses were received, and based on an evaluation of the responses by a selection committee,. six firms which, appeared to be most° qualified to prepare a plan that meets the City's goals and objectives were interviewed, and three .of those firms forwarded for City Council consideration; 'and WHEREAS., on July'8, 20L'O the City Council interviewed the three finalists and selected Community Design and.Architecfure:and Opticos Design wth.direction to City staff to review references, negotiate scope adjustments, and provide a final recommendation to the City Council; and WHEREAS, the:responses to.the Request for Proposals were evaluated, references and n ^ worki,prod'' ~ made; one firm has been selected to lead the 1 ~ I I I to A ucts revie p ad~ustments ~ fo ~ a St both the Downtown. Petaluma acid Corona Road ~, p at on Area Master,Plan for rt Ito r ~~ of epare '' SM~~,_ y ,, ' ART s y g.'Ordinance/SmartCode°° amendments' necessary to implementthe tations; an Zomn ~~, Master Plan, and.~to''perfonn""CEQA~review so as to position-Petaluma to market development/redevelopmentopportunties within both station areas and insure the: greatest potential for transit-oriented development. NOW, THEREFORE, BE IT RESOLVED that: 1. The City Council awards a contract. for station area planning services consisting of the scope of work provided in~the "Proposal for Petaluma SMART Rail Station Areas: TOD Master ~~. , 4 ~ :~, ,~,4 Plan,. Opticos'Design; Inc.,'Revised Work:Program" dated :July 26; 2010, to Opticos Design in an amount not to exceed' $300,000; -conditioned; on: ' ~~!~~~,~ ~~ ~~~ ~~ ~ ~ ~a~.~~ E„ _ „„r g g nt bettiveeri the City~and:the Metropolitan xecution of a fundin = _a reeme A, ,i,, Transportations Commission; b. Optcos,Design executing a professional services agreement substantially in conformance with the City's. standard.Professonal Services Agreement and providing gall required. contract documents; p"roperly executed- by authorized representatives of Opticos Design,. including, but not limited to,. all. required insurance documents, within 14 calendar days of"receipt by Opticos Design of I„ °°~~ such documents from the City. 2. TheeCity Manager is authorized to execute a professional. services agreement for the . station area. planning services described above upon fulfillment of the .stated. conditions and receipf of all required documents from ~Opticos Design. 5 ~~ , , ~~, i . ~ ~ , . M ', ~ ~~ ~ i ~~ I~,~ ATTACHMENT 2 - __ - \ G" ` _ p ~ ~ iy g!: rii ~ '~ ' r - { ~ 'Q 'E _. _ _ ~ r i ~.t _.i ~ ~ ~ .:^~-~~~ ~ ~\T Tv _ T .-rte /~.C' ~~ h . - ~'i1 f" ~~ l: ~ 1 ~. ti ~ ~ ~ j p , i ' +p ,~~ •\1 y' e - ~ ~ L .- ~_. a .-. ~ i , ,~ ._ LSV'~. j~ u1z ~< }, ~ v~ j ~ . , \\ . l e s ~ -~~ ' J_ ~ ~~1 ~.~ .~-' c .1 ~ i ~ r ~ ? \ ~~~~ ~ ~ / ~~ ~ ,- '~ ~ ~ ~ ~I 1 ~ r " ~ ~~ ;~.J , .~ ~ ~ ~ ~ l `~ i ~~` ~ -~.~ , _ r ,~ ! ~I~iVni11TE'~ _ s ~, ~ t A F'`' Ij '_ 'Cti . ~ c a l. ~:~_ ~~ i~ ,~.. r~ , ,\; ~, _~ / ~_~~ / ~I~~ iii. ~'i ¢ k y } q~^ . a?'Q "l.. i iri wwf 'J ~. . ~: ~ ~ 4 ,y. ~ %.d i ~~ _ a o~TicoS ' Opiicos Design, Inc. 'f~~, ~T,.,~,_ \_~~Ll[l-'3`' 1 ~~ `_itE 2 il S ^ 1 man treet 85 G Berkeley, CA 94706 p: 510.558.6957 .j ' ~ y ~ ; ,f, P ~.J :' iw.3 t'. l.) ~ ~~ ~I , f: 5 7 0 . 3 9 8 . 0 8 0 l w: opticosdesign.com JC ~ ~~ ~p1i~~~rig~, a~~~~ i ,~i 1~~ Task 1: P;rojeet Initiation l Rroject;Marragement Objective 1:'Establish a strong workic~g relationship 4vitia the City of F?etalurr~a. Objective II:Lreate framework to ensure the deliveryof a successful project on-time and on-budget. 1. Kick-Off Meeting: Project and Tearn nfroductions To ini~iate tl~e project, the design team will attend a cnc-ciay kick-off rr7eeting witi~ City .staff. During this visit, the design team wiN,have a u~~orkiny sessicirrwith the City of Peiafu- rria taclarify specific tasks, Further define tiie~Nrork prograiY~, products, and processes, and deiail;specific responsik~iiities of each project tean~i rrren~ner. Tt~e kick-off rr~etai'ng will also provide.t~he opportunity for the~design tearr~~to n~ake~~abrief~presentation to introduce tPrerriselves`to ti~~e various Gty~Departrr~erits; Cornrnissioras, and Coraimittees indudingthe Tectar~ical,Advisory Cornr~~itt~e (TAC) ardLitizen AdvisoryCorr~rnittee (CAC) with wt3om ~ure:will be interfacing with over ti~ie~course of the~project. Another important aspect of this visit is an~ir~troductury sire tour of the station areas with the,rCityStaffto get the dcsigr~ tcarn'screative~rninds churr~irag and aNowusto begin to discuss strategies, opportunities ar~d constrai~its. Qetiver:ables: Finalized scope of work; budget and project sctredule; meeting mores '.;, ~` ~- ~2. Project Management: Delivering a Successful Project On-Time and`On-Budget -- As lead consultant, Opticos Design, lric,'will be responsible for coordination laetween the " _ consultant tcarn aid the City. As part'of our client services, Opticcis Design wi31 provide _ ''i ~ ~•-~ ~", ~~ . the City vviti`~ ~rreeidy project ugdate~nngrnos~h_ic7hllghtirig thedesiyn team's progress s, '` ,'" in tenrrs of work completed, in-progress,tasks,:anticipated short-term future tasks, and ' _, `, ~ ~"" ~ outstariiine issuesto oe resolved. INe have,foand ttaat these weekly,irremos are valuabEe " ~` rs ~ - '-ols''torriaiitain positive comnwnication and to ensure that a project is delivered on- .~.; ~, ~ ur~neanc~on-budget. elivcrabtes; Meekly project update rnenio: - ,,~ 2 Opticos Design, Inc. 7 " i~~ ,. Task 2 .Community l,r>volvement 5trafegy, ObjectiveICreate a pc,}ic poi fic~ipation plari~to ehsure.td"~re successful engagement°oP_the corn rig u ni ty: Objective II:°Create enthusiasrn~,arnonyst he cornr~nuriity, provide~tl"rem with ara under- ~taridiri'g1jof the process, and set expectatiorrs for tfe overall process. °Obje~tive 1IB: Collaboratively engage the community in creating a vision fcirthe station areas. 1. Develop a Comrrsunity Involvement Sfrategy Creating a Framework far Success During the,first task ourtearri will work with thc'City of Petaluma to establish a frarncyvork; fipr effective outreach within;a public participatiorr,plan. A compiete list of individu~3ls, stakeholders, decision-makers aril organizations tkiat need to be engac~ed will ~~e'create"d; ensuring that the voices of underserveri Arid less vocal rrl.inority esroups are ^eard:;Appro- pri~3te methods will be discussed; aril the most effective tools w. iH be selected fo gather • : ~~ .•• input from the community. The exact methods anc~ `extent'of research to ba:compieted , will be agreed upon with`the City and outlined,~n t,~~e publicparticipation plan. The info.c- . rnation gathered during this step will provide the foundatiori for tl"re TOD Master. f'lar?. Ensuriiry ttrat the TAC arrd CAC are effectively ~ritegrated into this - process will be a~7other important refir7ernent ti":~af will need to be made as the process kicfcs off. ,_ ,;, ~_: ;_ ~ _. fleliveraUles: f'ci171ic participatrorr plan;-staketro(v`er,irst;draftmeef- r _ ~ _ ~+*,~~^: . ~ t ing agendas _ .~ ' y "`~ . /~` ~ . r f ~~~, _ ~ ~ r _ ~ ~ _ _ ~'1 2. Initiating Community Outreach and:Collaborati~onsKick-Off ` _ ~ - ~ ~ i ~ r ~ f _; ~`° ~" Workshop ~ ;>'~ la ~ ~~- v ~_*: 'f~,.''"~`~ ~ f~ T~~~ ,~ ,~ ~", _~ r / , . r This worksiiop't~as two components; ~ ' ~~ ~ l~ I~ 7-K '~ ~~ ~ ' ~ _- ~ ~_ -. 1, f?resentinc back round anal sis and s ,- ~ 1 _~ g y ladies that havebeeri ~Y i < ;, i; ~ ~,. -- ,.s,--'`; corrrple:ed or mitiated;ar~d, ~ ~~` r >t~ i ~ ~ 2. Enga"ginc~ the carnrrunitywith an exercise to'leam rriorerabout ~ , ~~~ 1 ~ ~- ~~ r 1 their tl"roughts and concerns. ~___~ t ::, ~ , ~ ~-_ .., Deliverables: Presentation in digit~ii format; unformatteel tiesigndrowings;-design o! _oi~7- irrunity rnaiter,• cor3tent for wek~ site. ' ~. ~ : ' 3. Two-Day Workshop:tollaborating,.i:ngagrng;;;and Envisioning the Future Our a~proachablepersonalities and desigri;capabilitieswill be especiallyvaJuak3le duri.g this stage;,as our ~ehtire tea.rn will establish a working studio within:thr_ planning area.,Dur- my [he wgrksl"igp; the°corph~unitywill be able o participatc~in the•planrii'ny and design process'ir~warious fon~iats, indud.ing•a formal presentatiorv„'arr inforrnal:process presenta- tion (piii-ufi) held in the evening,'ftipic-s}ecific brown bagiuncties, "and casual"one-on- ,onechat-swith tr?arn me"rnbers duri.hc~alae open studio I"rour . ' Tkiis workshop is r}ot:or~iy,about engaging acrd comrr7unicafiirg vvith,thc public but~~rbout " beginning to expfr,~re.des~gn solutions that wiil'be'reinforced in tPie station Area Master ~~~~~'~ Plan This''vyork will be~the;ifoundati'Ari for further, detailed'~c~esign studies that wi11 ulti- rnately k~e'pi"esented to the community. lhvadditjonal to tying thegeneral pubiie_ into this ~rcicess; it wiN be cr.i.ical to:enyaye the T~echnical~~~AdvisoryCornniittee (TAC) Citizen Advisory.Cornr~raittec{EAC), PI'annirrg Coen- ',, ' mission; and tl"je City Cqugcil as rriuch as`is possibie throughout;tfre v+rork"shop. p ~i II ~~u~~~ ~ '~ Deli i ver•ab]es: 1Norksho " °" resenrativns rn a'digital farmar,'worksh~p sun~rnary rnerno, cor°rter~r for web site updates. Optico: Design, Inc.: 3 • ~. ~~ , , . • _ •• ~^ ,i 4. Follow-Up Workshgp (3-4 haur): toliaborating, Engaging, and~Envisioning the Future Following the kick-offiwarksfiop; tfie'teanr willcreate a series of ialter,iatives for the potential build out of the tvvei station areas anti a list of iaeecssary refin2ments for the Sir,artCade. These alternativr_s will be presented ira this evenirig worksrtop, attended by targeted team rnc:mbers. Ideally the CACarid i?Cwould participate in this workshop. Deliverables: Presentation in cliyitaJ formar,• untvrmattec~ design drawings; design of corit- rnunity rrrailer,• content fvr web site Tas_'k 3: Analysis of Existing tondi€ons Objective I: Discover anel eJocumerrt the unique cultural, physical, arut racial aspects of the pity of Petaluma to be reinforced bytiie plan. ' Objective iE: Inforrrr and gather input frbm'staketiaitiers and-conirnunity n~erribers Uri topics ,~ey'to the success of the project. ir7 fhis task we will begiYi to explare the question, "What makes ttie City of Petaluma unique?" The infarrnation we gatfier will fielp us to make curs that the Master Plan rein- forces the pity's distinctive charm;eristics, in additian, wewiii continue to camrnunicate and engage with the public and stakeholders. These efforts vrill lie focused around a ogre-day exploratory visit. 1..,Backgrbund'Data Collection andBase Mapping: Irnrnediately following thekick-off, rne,etin,g, tl'iedesian team w.iif work with the City to co- ordinate~the::gatterng of backgrourid'informatiar~ necessaryto cornplctethe base maps, macro-and inicra-scale site ariaiysis,~the fonidation studies (Tasks ~-9;, and tfie Master Plan. The desicin tearYi will us2:thi"s inforrYration to create and rnanacie base rriaps for analy- sis.and design purposes later in the project, with a chart-terrngoal of creating the initial ba;~e mans that will be used for discussions with tFie Technical Advisory Committee ;TAC) and Citizen Advisory Committee (CAC} and stalcel5oiders during the exploratory visit. Deliverables: Si+`e base maps. 2Exploratory Uisit: Exploring, Engaging,'and Leakning {TAC Meeting, CAC Meeting, SiterAudt, Stakeholder Interviews) TPiie~~cEntral component of this task is"the prle-day~exp(oratory visit This visit wail provide opportunities far the design team to rr~~etwith ttie Ted~~nical Advisory Committee, meet witfr,City Council appointed committees ar~d,con?rnissions, interview stakehoiders,arrd conduct a ite audit/walkirry tour of the projeet.area. The se rtreetinys and°intervlews will provide the design team witli~valuabl;? iriforrriati~r~ ar~c~ 'rre(p the design turn. refine the ciaals ~tnc1 strategies forth{= era}ett: Ori fast projects, we have>faeilitated up'to'.fifty interviews.overChe course of a few days n,ordr=r to e nsure that as rrrany saketiolders and stakeholder, groups as possible: are able to share trrEirinoucahts ar~d coricerris regarding tare project. lNFiile these sessions are otcucring,bther rriernbers of aurteam will be out sketching; cornpletirig photozdacuirrentati,ori,~nd assessing the piannirrg areas in ardor to #iriaUze our infcirrnatiorti gathering iri pr~p3ration for the Tdp Plan prer~aration. The site audit will provide an opportunity fac City Staff, arrei TAC, as well'as~ti~e CnC, to pravicie the design team with.a first-hand experience of wtaat they believe are tine constraints and opportunities and verify tl~ie existing planr~itag,ahd en,vironrrrental conditians atthe two station areas. Please note: As part of this task, we gave ir~elcrtied meetings with the CommitteeslCorn- rnissions (Petaluma Pedestrian arrd~Gicyde Advocacy Committee; Petaluma Transit Advi- sory Committee; Pecrcation, Musie,.amd Lacks Carr!rnission; and Plaririiny Cornrpissi~n). A avprkslop with the Carnnittees/Corrirtiissions was described in Task 2 of the Rai'. We are intending that our interaction wish. these ComrnitteeslCornrnissions be distributed across Opticos Design, Inc. .. ,~~ i ,,, it ,ig~ r•~ ~ ~ ~, , ... l , , i ~;, a.~'., ... ~ ~, ~ -' i~ 'f.. nio ^ ~ u III r~~~ ~i ~:^ 4~i I~ ~ ~~o;~~ it ~Ni,"~: 1 !III 'tr Tasks 2 ar~d 3 in our proposal. This will allow r+s to meet,with tPte!r:ornrrtittLes artd com- missions tlarot+gftout the process in order to gain an understanding of the baekr~roand ,Q a' ~ ' ~ ~~} p -•, -~„ia®©®®®• inforirtation, and then have aclGitional rr,eetings wtft them' ids a dart of the ~,vorkshpps as ~~,,~ _~ ,~ • . ~Q ~ the designs and SrnartCodc refinements are bcincldeveloped. - - -~ r £1eliverables: Stakef+order ir)terview summary rc part r~ o - _ - ___ ism v~~ ~ a~~ ®~~ A~ ii°~ ~BRII~~ 3. Review and Analysis: What Will Inforrri the Plan?'Estab(ishinga Common°Fouridation .. °.~ ~,J a~ _. . m0 aua6~rua ti ~r~ v ®a oa ~ A65 a.a:. ' {or the TOD Master Plan ~: ®-,~~ ejp ~dQ~ ;~Q P.y p 9 a n~~q ` Before puttir~a perxil to paper and cre~itirig a Mister Plan, wewill use the information: •_-eem_ a C~ 0 1 ~ ~eii'e~i~ ~ o a u~)98e: ~ ~- ^~._ °'gathered through ti~te backg~ourtd.data collection and thesite audit to anaiyz~ ttte std- ~ ®~-~pa Q~' ~~ ~ r~:,ep~ ;~o and ft e neighborhoods, communities; a `rid tr : _ .® ~ ~- ~;. ll g ha regio:r~and help us est bush a frarnework aide oE~ir Master Plannirx3 efforts.This isA deAB~~e ~ €,; ~, A,oeo `~ , _~ ~ ° process begins with the macro-scale analysis, which will look at the larder can~ext {Neigh- ~ o y,~Gi'3 ~~eanae6~©I .9 , ~ o ;goo we,o ~~ ~, borhoods, Districts and Corridors) v;+ithin v;!fa~ch the stations are located, and continues - ° '• - ~ ~ = a° `~ '~ a'.® 'm 0ia~ ~ oldQa aettpr_~~b ~~-~ with rrticro-scale analysis of the specific site:areas; tivhich will-help identify the character ®`~- r , ns°~. ~ •e' a poe .:a a ~® " ° ~ ~ ~ ~ defhtirig e(ernents, sucft as lot patterns, buiici~rtg types, entnes, edges, artd landmarks, to ~ , ? -, - - .- ~ ®~ ®~ ~ ~ ~ ~ providea foundation for our approach to the S;aUOrt I1rea Master Plan. Uur arialysis will a ° r ' ~ ~-aa a_oa b °~~a ° ~ iaoo a-. ~ 0~~,4 l~telp us identify primary opportunity sitesxlitat mayne stttclied in greater detail durirtg;,the ~a n o. ( ~~ ~ ~® ° TEED Plan creation. .; aoa vw _ =°r' ~ .® p e ~ ° ~ • ~~ ~~ =' ^ l The review and arialysis of ttte background information wall. be used to generate the:fourt ~ , `` ~ ~ 4. €d• ~°~ `tJ "~°® ~~~ _-~~ ~ elation studies discussed in greaterdetaiPin Tasks 4-9: ~ .g ~o°:m r8 P`" '~'e P , ~ Del%Vel'alJleS: EXISt%r)C) Cor)ditiOf)S ar)alyStS tn~3pS dr?Cl re(~Ort ` ~ ' a m - ~T, ~ QQ~O© ©.. • r, ~ ° ~' ' ©~ o g g y, and ~ Gatherin Session: Sharin the Cammunrt r . ~ .. _ Team's Collective Knowledge, Design ` ' a ~© ©., o ~ ;. F~pproxirnately four weeks prior to the corninuriityevorkshop,the design tearer will corn- o e° ~- duct apublic presentation and information gathering session wi*.h the comrttt.nity. This ° presentation will allow the design team to•presentehc corrirrtuniy with the background '~ infUrmatiort gathered to date as tivell as ou'r",initial tfotiyfits arad approach to the project. In addition, each consulting firm vvili retake a brief presentation and-host an inforrt~ation- ~ gathering session, allowing participantsto-take ac;~tranta,g'e~af tl~)e rt'ulridisciplinary tean~i's ~~ wealtfi of knowledge grid experience. Topics will irclude~cl~wntowi~ ECOriUrriis, gerieral design prir>cipl'es, cira+lation and streetdesigct,~~patkiny and<~transit, and sus~taina~ilityiThe purpose of the preserrtatior+ and inforrrtatoh gatherinu sessigrts is ta~get thti~cornntur~iity thinking about-the projeet.artd provide theist with tie neczssar.y ba~kground'ictforrnation to facilitate a successful community workslagp. les: L'reser)tat%aii irrd%yital forrn~f,' con)mer)t cards; summary report, Cleliverat~ r" ___~ _C ~ Z }.~ } ~t i. ~••• 1 ~R x ~ ~ 7 , . tv ~ ~T ~ I y ~ ~ ~ ~ .' . [L ~ ~~ h. f`~~~ ~~.~ ~ ~ Y r C c ~~i Opxicos Design, Inc. ~v Task 4: Market°Demand Anaiysi;° 4b}ectrve l: Develop aid iinderstandi'ngoftiie i~~arket.factors. ~y S~7 r} r \~I ~J ~. ~-~ ~'~ _ . 17'~ _ c ', A - ~~ ~ ~ t ~ } ~ ~ ~~ P p^ ~ ~ ~~ .1~ _. ~- _ ~ ~ G {I .+ i ~ i fir- ~t ' . ~ ~ - ~ -~ --t Objectiv'e;~N:~Sefect opporttrntysiteswith thel~ighest poteritiai for transit-orierru:d dcvel- ' opmerit. ,~, 'I~ ttie recent past, market strategies r:€sually relied upon growth irr the local population ar3d clime demographics tfra~ was necessary fo~~ ttoe scrpport,Uf new construction. tiVe are now in an economy in which unrestricted growth to fuel change-is increasingly unsustair7able, so it is ritical to create a plan that makes the best use of corrrnrurrity assets and is, in itself, an incentive. Faeti yu~de-moray transit provides a r.rrq;~e ri~arket r~pportunity grid incentive for sustainable xa! dcvel'opmcr~t effiac t (and-use with a m~nirnurn of at3to one_tation allowing higher cus- tomer capture; new employment opportunrt€esartd residcnt€~al oppo+-tun€ties prox •na{ to era .sit a•id amenities. Eor the analysts of station areas, Urban Advisors will'iook at the cornp~nents of f 'ang.. related to c~rt~wth, but vviil also use their analysis to deterrnir~e he market capacity fir a transit oriented.plan for drawing new residents, ernployrnent ar~d retail and services while pro- vidirig a duality oflife that adds to the already rieh'tapestryof I.fe in ?etaluriia. Using thcsr_ strate- ~,es teycther will leverage existing saciak Arid ec~norrric assets'to irrrprove bgth the residential and.tfie business dirriate-and improve ctualit}~'oflife forsurrounding residents wi~riie increasing the tax base of revenue to the City. The tasks to ach'evc this are otrt6ned'bclow. 1. Interviews 8y interviciwiray stakeholders,local developers, lane! and business owners, City staff, and ccjmrrrunity°representatives, Uroan Advisorswill aequice local intelligence about the d~velopmerit climate, obstacles to City objectives, community and bll5lrless Cor1CCYns and --- - -- - - -" ' takeassessrrient of-the financial and ort7araizational resources available. These interviews ' - , will hie completed as part of Task 3, ,~ ,,_ ~ =r ' ' 2, Eeonomie Factors Analysis ~- - ~ mot, ,, ~~~ ~. I --F , `~ Urban Adui,sor'sr.esearch~will identify the IocaFand national r~coraornictrends in dernorXraph- ~ ` ~• I!_ I~i_ ~ ~__ `~-~w t~he r~levarrt fac ors that affect each of res, lfesty{es, retaif.spendinc! andem,)loyrnerit, and ` " - the!diffe"rent types of deveioprnent in station area transit scenarios. Their work in transit- . _. origin, reel development areas over the years,,cjoiiir, back to tyre VI(estsr3e Llyht Rail Plan for ~ ~ Nillsk~oro (Orer,~ca Station), hasy~cided'k'hovvle dge of the marke: dynamics at station areas a `'~9SS(YRfl ilu{IC {'ftlm lYi~q f-ON-9YU j thatwe can integrate with our extensive experience in success. ul SrnartCode ar~d Form- . (3ased Coding downtown. projects To.Ehis approachttrey car7.add analysis Uf redevelopment - - - = potential uslrig the.city GlSsystern, anci analysis of tax impacts of station area deveioprnent -- - -'~' ' - - - - ~ ~;'• j in the tlesign.,The background data collected in'Task 3lrvill be used for this analysis. tl -- T ~ ,. - .. ~~ ~ t._._- - ~ ~~°I~~ - _ ~ 3: Program Gauls that lead to Devetoprrier~t ln~erztives ~ ..1.. ~- '1: %~~" `'<~''~ Bascd:oneconomic.and dernc~graphicarends:Urban:Advjsors~willenurrerate prelimi- ' nary 's'upportable goals for addressiiag~the_integration oflaousing,retail, cornrr~ercial and other'employmentuscs This'is art intc-ractive process4vith the,desigrr team, City staff ~ refine,program goals based on present arid ' and`local stakeholders. Urban.tldvtsors will future dev~loprner7t potential and corn r`nunity input to~produee feas,ik~le programs, and. _ achievabledevelopment strateyiesxhat.areappropriate tothe location, address neighbor- - hood toncerras, and sirpport'the carsitr~iuriity vision. Urban Advisors~will provide sample - .program and developrrrerit pro forniaanalysis to deterG.iiineproject feasibility, higtilight ' any fundiricl gaps or obstadcs artd idedtify the.reyuiren;~entsforsuccess: Urt~an /advisors vvill;also research available funding. sources, offer suggestions for removing obstades to impferr~ientation arrd any organizational cPianges.that may assist in irr~plenaentatiori. The majority of the wor!c for the study will kie perforr7red prior to the two-day workst€op so that tl~ie information cari,be shared in%ith the~camrnur~€ity ar~d used to inforrrr`the work done during the process. The fir~a! repbrrwill be submitted following the initial desir_.3n alternatives so that it can reflect the design:. reeonrmendations made 4vitiun there. Deliverables: Market dernarrd study.. 6 ~~ ~„ Opticos Design, Inc. ,. ~, I .. Task 5: Station. Access and Coniiectiv.ity. - • Objective I: Rroviie effective grid efficient connectivity and inteyrt~ti~n among alE.mocies of.trt~n~po,rtatior3. Objective ll:.Enhancc the comn~unitythroagi~ the creation of performance standards to implement"complete streets'. Using the information from the stakeholder interviews, meetings witi}City staff, com- missions/committees, andahe backyrounei data coll~cteci in Task 3, NelsoriX'Nyyaard will conduct a multi-modal review of access to the rail stations fror~i both surrounding and distant areas. NelsoniUyyaard vi~ill also define key bcyclearaci pedestrian corridors,and interrnodal,needs, in order t~ provide for effectivcar~d efficient connectivity and integra- tion amor7y all modes of transportation, As i~art ofthistask, [~elson~;Nygaard wiilwork with tf3e project tenon to develop design arrci pei`fori~anee stanel'ards to implement `cen- piete streets` and intersections that.acldress ti7e neeeis of pedestrians, bicyclists, transit services; and automobiles, while providing safe ar~diefficent access and mobilityfor al!' users within the station area. During the plan creation, David Evaris will provirje a'sistarxe with streetscape and landscape•elenients f9rxt~is +.ask T^e access heeds of people-with disabilities artd the requirements under the Arr~ericanswitii Disabilities Act.will,alsobe carefully examined in the developrraent oftlie_desigr~ standards: We tivill iritegtate ADA standards and r_~niversal design, in order to enhance'moh~lity end eliminate ~t~stacles fr~r people with disabilities and the elderly into the planning and construction of tt~e. transit stations, the paths of travel within the station-area, ar~d ira surrounding development; ~UVe wil4 ensure that accessible patf7s of travel are ~lannecl to, frorti, acid within the transit- oriented developrnentswithin arie-half rr7ile of the SMART st~stions. Tl~e analysis work of ti7e existing conditions'+ivill be performed prior to ttietwo-day vdorlc- shop so that tt~e information can be shaceci with the;c~mrnunity and used try inform the work done during the process. C~eliveral,7es: Station access r3rtd circulatign plan ~rnd ciesi_gr? standards. ti,i;.~~.:,;.~Ys~, ,:..: .. , . Potential VJalkabte7Mixed-Use Centerst "' ' r~,`ti_ .~ 4. _ -- .. _. _. at jr ~~~; -°~~ ~ ~h t ... '~. i a ~,.:, a ~ -~~ _ is Sl., .. ; ! ~ -~.~ _ 1 r ..{ i. j a ~` .d ~ ~ _ i ' ` ~~` - I~ ' \` ' ~ _ ~ i 4~' p ~ f. ~." ! ~- ~. ~ ~. a ~ c 1 . ~, r __ f { p ~ ., . _.,. , 4 Optieos Design, Inc. l~ 7ask'6 Pa'rk'i'ng Demand~A'nalysis Objective: Develop strategies t~ reduce-.parking dr:mand and prarnote alternative me~ins of station access. Using the irafdrrnation from thestake7older ir7terviews> meetir7gswith City Staff, cam- naissions/committees, and tfic'backc~rr3und data collected in Task 3, Nelscjn`~,Nygaard will review existing anti projected' parking dcriiand for each station site ar~d its surrounding area in:order t~ develop strategies to reduce pa~kiny demand and promote alternative means of station access. As part of this task, UeisonlNygaard will; - Analyze=parking demar7d far each station area, including: • Anticipated residential parking deriand; • Anticipated ernpioymentlcoinmercial parking demarui, • Anticipated commuter parking der7iai~d - Potential for shared parking; and, Rotential for priced;parkir7g • ~5valuate the feasibility of estab'lishir~g•r~2axirnum parking ratios arrd abolishing rnir:i- . ~murn parkiriy ratios: • Recomrnend,appropciate`parkirig ratios for residential and carnrr~ercial projects that reflect the anticipated vehicle trip reductior.~ impact of {t) the mix of land uses, (2~ tii~ transit-and pedestrian accessibility of each station area, as'UVell as j3) the parking nianagen~ent strategies recommended.in this i:ask {such as on-and off-street parking pricing,:and shared parking strategiesJ,.andony Transportation Demand Managern{}nt (TDivl) prbt~rains. In,liyht of tfae findings of ttaeir compret;~er3sive ar~alysis.of pari<ir~g demand in each station area; NclsoriliVygaard will recomrner~d a series'of parking policies oriel parking maraage- ment.praefices fot each'stat+ori area, iritercied to ~rrrairitain the reasonable availability of on-street parking .for visFtors to, and employees ar~d residents of the area, and to improve rnuifirnodataccess to the stations and the cornrnercial and residential land-rises and. actintiesin adjacent transit-oriented deveiopnier;ts (ncluding ueliicle access). Thc:analysisof the existing. conditions as;weil;as potential strategies to reduce packing cii?mand~arad promote alterri~itive mean's of station access vriil be performed prior to the two-cfay workshop so that ttie inforrnafion`c~iri be shared with ti3e commur7ity and used ,toinform'thework done~during the=process.DurinytheTOD Muster Plan creation, Nelsonl Nygaard will workwith the design teair todevelop their final recornmendatior~s based on tl~ie d;'"sit~ru.proposed. Deliverables: f'arkirrg cteniand ar~atysis. 8 Opticos Design, Inc. ~J Task 7: Infrastructure Devel:o.pxnent and F"inancng Strategy Objective I:'Idenfify the necessary ir~frastructL re ahciservicd improve=nests to support future dcvel~prnent. Objective 11: Identify poter7tial funding so:.~rees aric~'iriccntives for'infrastructure irnprovcra~erits is Transportation Infrastructure: Using the infokniation frgrn'the stakeholder iri:ervi`ws, mectir~gs with City staff corm= rl~issionslcon~rraittees, and,the background date collected in Task 3, Nelson\Nygaarcl will pro"vide input to the project tears to identifythe transportation infrastructure anti service r irnpcoveinents necessary .o support tutCire devel~fiinent.'This includes prgviciing ~ii~iat on the appropriate location, tirne(ine for and cost of facilities, including streets, and;~p~- destriar~ and bicycie ways. Nelson\Nygaard=will prouicie+arder ofrnagnitude:cost estir7aates for transportation infrastructure and services to <jssist with future planning-Nand financing; 2. Below-Grade Infrastructure; Car(ile Macy will conduct a cost estimation of the i~clow-grade infrastructure systems, including phasing strategies with future cysts for`I~ter implementation of systems. Tt~g recer7t requirernents.of post developrner~t storrnwaterqualitypeactices will be wgven into tkie site pianning,suchthat tbeultimate b;iild-out aecontrnodates the agency reguire- meiits iri a cost-~ffective'rnariner. ~ ~ ,~~ 3. Financing Strategy Lisa Wise Consuiting ~iad Urban Advisor,will use the costs generated by Nelson\~yy~ard arui Carlile Macytoder,~tifypoter~tial local, state,;and federal funding fc~r various infra- structure elements, as well as tkye potential"for the estabEisk3ment of ivlella-Roos Corrrnu- nity Facilities Districts. ,~ The analysis;oftheex~stina infrastructure conclitions'`a~d possible financing strategy will k~i performed prigrto the twa-day inidrks op,sei th it the information,can be shared with the corn- rnunity ar7dused to inform ttiework done during tine plan cce~tion. i he designs raeneratec# wi31 be used to determine the necessaryirnprovetnents acid refi~ae tfie financing strafec7Y. Cleliverables; h~frastrcreture needs analysis anetifinancii3g strategy memo _^~ -, ~, - i ,~ ~~ ~ r.-, ti~ Yr ,'. ~- _ ,_ t ; _ 'J f ~ f\ r (~ s ~ , ,~'` , x,11,; ~ i ~~ ---- ~j~ y~~ ~~~~~ . d ~~ II ~ i ., r y ~.; : ~;.; ;, .. . ,' Task 8: Affordable Housing Strategy __ Obje+tive L• conduct in-deK~th resideritiai analysis a`r~r1 make rectiri~mend~3tions ort afford able housing strategy based on ¢uture need. Objective 11:. Provide Gty leaders witfi clear, concise, anc appropriate information needed ta,rrrakewvell=inforn~edc9ecisions. Affordatiie Flousirrg Strategy Lisa VU~s_e_Consulting (LWC}will lead ttie analysis, data compilation, and reporting for the Affordable Fior.~sing Strategy, focusir7c on existing resdential;inventory,nnd future residential developrr~erZt poterada(witi respect tv t-ype ar~d afforda'r~ility. I_WC will supple- rnent,daEafrom tl~~e analysis v+ith personal i"ritervie~vs wstii property owners, developers, local nora-profits, City staff and other stakeholders ;conducted in Task 2,. L`VVC'tt~s significant experience in corrioiiation and analysis of cor~rrriunity hausiny charac- teristics ar~d housing<rriarket analysis, irlcluciir~y having completed nirie housing elements updates in 2009 and Z010,,artd working closely'with cities, counties and the HCD (four ap- proved.by hp HCD). The focus of IWGs analysis Valli also include housing stock character- istics„hnusir7y salesand rental pr ce.rends; vac~jncy rates by housing type, overcrowding and overpayment, derx~ografhics„arid affaPdability. LWC's focus for this task will aha corisid~r: • Additional strategies for mecting.housing yoafsset forth in Petalunra's recently ad- opfed and certified Housir~y E(ernerit • How impacts to existing residents can be minimized during the impaerr:entation of the Transit-Oriented DeveloprnenC Master Pla:i,. • Recor~imer7dations as appropriate'for incorporation into Petalu!na's Master Plan • Atitirtional strategies such as, density bonuses, iriclusionary policies, and reductions in standards and procedures:for,atforciabie or workfioree housir~y. Tf'e goal is to provide City IeatlEr~-ivitti clear concise„and appropriate information needed'to make well-informed decisiohs. The ariafyss of the existing resideiatiai coi7ditions and future needs v~fill be perforr-r~ed prior to the two-day workshgp so tl;iaf The infgrrr~ation can be shared ~vitf~ the community and used to inform the +rtork do^e. Ttie `ir~al ctiemb wil! k~e sut~n~i€ted following the work- shgp so Yhat if can reflect the dcs;yns'generatedarid be tailored to the residential housing ~types iprbposed. Deliverables: Affordable hocrsing strategyrrierno. 10 Opticos Design, Inc. ~~ ~ il~ ill tl' ~ ` ~ . ~ f r„ i , i Task9:identif,y°Development.l'ncentives Objective: Encourage revitalization and attract economic devel~,pment to opportunity sites. Urban Advisors, with assistance from Lisa.Wise Gorisultit>g (L4UC), will analyze the existir~tj array of financial incentives to encourage revitalization aricf .attract economic. c~evelop- n~ent to opportunity sites within the Station areas, drawinc~''from the Market Demand Studies and Housing Strategies prepared'in Tasks h aryd 8. These incer7tives could iruiude,"but ace not (united _o: land sales or land le~seproceeds; conventional debt financing, inuiniclpal7state gr-' ' 'oelow-market ratesecond'~ cnortctaraes, industrial revenue bonds, . . special assessr7ient districts, revolving;loan funds, state designated enterprise zones, pooled loan reserves, and tax abaterner.cs. _ - After•studyir~g the various options for irt- _ '- ceritives,Urban Advisors / LW~ will recorii- - , mend a package of financial incentives That' ; ; could be used to close any „feasibility twos" , _-. : ` , and increase developer interest The analysis of the development:incer~t'ives _ s,-t, r i d,~ i a. ,ill I rr, i. i -. _ ~, ;i will be performed prior to'thetwo-day ~ _ _- - ~' •.M workshop so that the inforr~atior~ can;be - ' -_; :~ , shared with tht community and used to - iriforrn the work done. The final memo will be s~rbmitted following the wor.ksfioo so ~ ~.! ;= -' '~ ~ : ~ ~ ' that it can reflect the desigr7s generated , and be tailored to the types ofdevei~p- inentproposed. Deliverables: Devetoprrtentincentives - -- memo. Task 7'0; Draft Station Area Master Ptan' . Objective I: Create a concise, easy-to-understand, kiighiy usable, ciraphie-arier~ted docu- ment to implemeritthe vision. Objective EL• Contii~ae tq work with City statt to;enable•smooth'adrninistratior~ of the ti!laster Plan grid other document policies. Objective Ills Continue taeciiuate the geiierai corrirnunit•y, property owners, and decision-rnakers!about the.contenf of the,long-term vision. 1. drafting an!Easy-To-Use;Master Pian Our Learn takes pride in creating graphics-driven documents that are easy to understand ' and adrni~ri~ster. fn addition; we und~erstani~Jthe'.vaiue ofa Master~?Ian to guide~future deveioprnent.Opticos Design I~r~c.-will package tPie foundation elerrterits (generated inasks 4 -9}, the designs generated and fii;ianeirit~ Yecorrin7er~ciations into.a'cohesive. transit-oriented development rriaster plan'for the Downta~~~n F'etalurna and`Corona Road Station areas for City Council adoption. The: Master Plan will include an evaluation of exist- g p' eriided revisions ~r arnendrner~ts to the Inj:plementing in tans ar~r~ codes and recorrtm Zoring.Ordinar~ce, SrnartGode,and':any`other de'veEoprnenf,standards toensuresuccessful implemer7tation. At a i~iinimutti;,this will'include tf~efoilowiiac~ eiernenes: • Goals ar~d implernentation:measures for he'Plan; .~~'~ Descriptior7 of the planning process, • Land Use section; Opticos Design, Inc. 11 ~, ~', ~~~ „, ~,y ,. ~~ i;, .. ~ lvt`~arket demand and de opnient'iri~crit~vc~s vet ., • Statiori access and circulation; ' I! ~~ ~ Parking~section,; , •` Ir:~frastructure sec'tia~~; • PeeSesfrian design; grad; • I~1ipleiTlE'fltatlOn SeCtiUrl. f3eliveraljles: Draft Stariori Urea ~'V~asterPlar:, - ~, { JSt .,,~ . ~ o o, mail®~t~3 ~ ~ ~ ~ D~Q~41d~ ~ :f~ o ~De~~Gc ~ ~®~® .. s ,. 1 Street__ ~m~ ~r~= d. ®6~0~ ~, ~ ~ ~Qo®oo ~~ it B .~^ ®o._ ~~ ~ ~ - ~ .~• 0 5 -~ m u m n fo o I ~~~ ©~~~&©l]P~a©t3'_; ~,;;~ 000 ~~_ .. _.-~ _ ~ H sty,:.„ ~ l_ -- ' Q11~i off. ~ F' bflC~ 0l7 Otis o ~ ~ - ~~ Gdo9 ~ ~~ o Y i~j~~~~~~~~~ .aso~, e ®~~.'~ C:.7~ © D~f1i] a -. Li ~f]OdO~o©€J1'~1~~'. 4®~~Cw~1 C o ~ tP' ~e p ~~ e.~f-^.1 ~ \g F sr,,,.,, ~ , ~' 8 YB poDO ^ ?~ L~ ~ 0 ~ ~o _ ,~ ~ a~_~,, ~~g~*~ ~e©4q p B r ~ L7 ~ q ] ~ , 1 r ~~ „~ {~ MoD D(~ a' eon e ~ ^ ~°c. ;A b' .~ o n ds 9 ~ oho` ~} ~. ~~ ~ ,~ f o ~_~ ~ ~~~t~ o ~ ~ `~~~ ~~ ~0 =mot, , , _ ~. `~ o, - - - _ n yr i i ~. 6 ~ ~, ~ IIII a~~w I ~~ i N 2. Community; Planrii~gCommission; and Ci#y Counci[ Workshops Following the rr atipn of a Drpft;Station Area,Plan, the desicln team will host a scr ~=s of three~worksl~rops ir7ttnaed to pr~aent the~+iaster ('Ian :o~the eommurnty,a~lanning Commissior, and City Council grad qet feedback frort~ tite comrriunityandrdecisiori makers. Tfie Uvork- sttops°w~ll pre~vide the opportunity for tFae design.tearn to answer specific questions regarding the draft:Master Plan and receive corn- ments:for iricor:'poration~intq fF7e Final Station Area Master Plan. Thee review of the draft document should be a fairly streamlined process 'clue to the hrgl~ihevel afinteractionwith the'cornrnunity, Plannir~rg Corrirnission, ;~tid City ~our7cil through the process (Task Z) and nu- mei"ousmeetings with cpmrnissiorts/committees and stakeholder 'interviews (Task'~2). Deliverables: 1Norkshopsurnm dry/list of comments Task 1 is Adoption of"the~~Staton Area° ttNaser Plan, Related Smarttode,arid"Zoning Ordinance A'mendmen#s and Gl'cQA I~OCUme'nt Objective 1: Ad'optron of ttie Station urea Master Plan. Objectiveal: Rosy+ion~the CityofP~taiumatomarket developrraenti redeveloprr~ent opportunitiE~'<<vtfun the station_areas Objective lik!Make targeted refry}ernentstrJthc-existing Smart- Code to enable:-the new vision for the downtown station area. .;Area Mas#e.r Plan; Strtarttode Amend- mentstandlnti I#St dyIC~QADocument* ' Usin,3 tE~e;feetif~'ark,the desigri team received durincl the comrnu- nify, Planning Cornriiission; a>id City Coiafacii workshops in the previous task, the design team vrill~frepare ttie Fina1~~Station,A~rea;Master plan;.Zoning ~rdinarrce Ar7aendrnents, aril Initial SradylG€QA C)ocumetit, ~s partof this task, Q'pticosDesign, (nc'~iili assess the existing SrnartCode and make recc~rnrnended revisions°anc! updates: In examining the SrnartCode, we will draw from our vast Focrrt-Based Celtic experience asauthars of codes, code administrators (tovvra archi- tect},and arctiitects whom have clesigrietl'buildinq 4vittiiri Forni-Based Codes. ~. ~Opticos Clesiori, In'c. is.current~l'y usirag:the:.SraaartCode as thefiarnework,Far a citywide ' ~ ~' develp~rr~ent cude~wpdate intFlaytaff; f~rizoria. Iii Flagstaff, tt~e Sriaar=tCOde and transect ~frarn~wrc~.rk~UVas~aicea~y~put into pfac'e through ~a TN~~Ordinaric~ they had written; hew- ever, :Frey wanted to,expand!the use of the SrnartCode framework t~ apply to the entire Ztiiiing Code: This }~reserited a challenge of ap~lyiny'transectzones to existing condi- ticJns: To address this we ended up creating.sub.-transect zones and integrating them irito tfie Sn~artEode in arderto allow for slight variations in form and use (for example, creating a T5:1 and T5.2j. 12 Opticos Design, Inc. ~~ iaiw ' agop. it ~ q r. ~ ~„ i I ~ 1pi~~, ~~~,i Lisa Wise Consulting (L~NC) will provide assis~ance.with rcreornm~nd~tior~s for'S~;nartCodet Zoning Ordinance amendmerits'and tk~e progracnna~afic tnviornmental review based on tfaerecently certifies! General Plan EIR. Cleliverabies: Final Station Area rL9aster 1'tan; Srr~~irtCodei'Zonirr_q Ocdinar~ce Amendments; Initial Study/CEQA Document; wvrkstiap:~~orrrrnent-s and iesoiuti~n rr~erno. ~'Shoulcf arr E(R be necessary, additior~atrnedifcatiocrs fv the scope and budget wi!! be required 2. Planning Commission.and City Council Hearings During the adoption process, Opticos Desir~n, Inc'. will attend one Planning Corrrrriission Nearing and up to two City Council Hearings iri order to respond to any questions that may arise during the adoption process; Deliverables flaring sumrirary/list ofcarnrrrents. 3. Adoption Opticos Design, Int. and Lisa Wise Corisulting,(C1rVC) Uvill make any final revisions or modi- fications tothe Station Aria Master i'lan aria Zc~niritt Ordinance nrriendrnents based on comments received during the Piartr3ing Commission and Gty Council hearings, Opticos Design will provide a final camera-ready'copy and digital copies, including pdfs of the Station /area Master Plan. (?eiiverables• Final Station Area rYtaster t'ian; SrnarrCode/tiearirrg comments and resolu- Boris memo. ' Task 12: fntegratian of Historic Preservation iota the TQD Master Plan and Pra- cess Objective I: Reinforce the valuable historic elemec7ts within tide plar:ning area. Some of ttie City's.most distinguished historic resources are located in the down±own area. near the transit station. Many of these structures, iri~their~.original use oradapted for other uses, add tremendous value to the con~rnunrty in-many important ways. A survey of buildings with potential historic sigr~ificai~ce was conducted by Carey & Corri- pany in 200.1. and incorporatezi into tlae Central f'etalurna Spedfic Plan. UVe tee! the exist- ing survey can be enough to provide a solid ioiindation'for tlae plar7 anti"code. Fio~vevzr, if a more detailed survey Arid stur9y uUlir~nr~'and applyirg tFre iVatiurial Register of F"iistdric Placescriteria (arui/or ottaer relevant criteria? is deli"red we 4vouici~be happytn coordinate this with the City; (? he rating criterion of ttae National Register"includes: (7) the structure's contributidn to tristary; (2) a structure associated vvih sidr2ificanCpeople; (3)'siynificant desrc rrYc"` ~n;~and,(4),a structure that may ye~d iriforrnation ifportant to history.) ~ drrstructi UVe coirld'coordin°ate this.within" th'p budget; bi`it to brir;g in a consultant tq complete the work would lac beyond the"p""reposed scope and I~udcjet. r1s part of the TOD Master Plah's current scope, we•will perform the following tasks related to Historic Preservationr~ ' • Research and gainan understanding of,theardaitectural arzd culturalxesources ofthe City. • Review andincoYporate~the Petaluma:Cornrnercial DistrictDesign Guidelines iniothe~ MasterPlan, asappropriate. We recognize that the District is on the rational Register of Historic Places and'wprk v"Jithin the District is subject to the Secretary of the interior's Standards.for Rehabilitation,: Review and incorporate the Oakiiill-Srevdster ar}d "A" Stre~t.l-iistoric District {~uicielines, as appropriate. While the Oak}nill-Brewster area is almost er7tire(y residential; the "/~" " Opticos Design, Inc. 13 i I ~~ S - ~ ti -- ;~~ ~3 ~ ~rL j' ~' RsbM 1 CaMvl Sfeeion Naigh6orfiood~ A Wm,lor b.lhdi.h~g Fm1 Dewneuwn 5isddan ~+aw ~ v; I ~_ Ci-r or. 0.~ ic~.l z1 " Snpfembnr t0~7.i --~, ~. , ~ :~~ ~'~~~~~ ~,,~,~ ~~ = r ,. >~ . ~^ ~~r -,~ $ ~~. ,r y-.. ~V ~,~.. ~ i h.~~ .~_~, . Street Historic'C)istrict is an eclecticcomrnercial and residential area. However, both dis- tricts„include examples ofseveral ardiitectural styles that can inform the Masser Plan. Review Chapter 15 (Preservation of the Cu3tural.anc9 Historic Environment) of the: Impie- rnenting Zoning Ordinance"arid. make recorni~iendatioris on. revisions to the Chapter, as appropriate. YVork wifh the City try develop a list of potential landrriark k~uiltiings in the Master +°lan area (s;. YVork with tt~e City to initiate the Creation of potr_ ntial historic districts andror the extert- sion ofthe Petaluma Commercial i-iistoric District. De'liaeiables; Coordinafiorr between ttre final TOD JvPaster Pfan anti SmartCode refirre- rrients witkr,the City's docrmerits7isted akiove Schedule The schedule to complete this work would be approximately T5-':8 months, prinaari4y dependent on tt~e akailityxo schedule im,p~rtar~t ~,vorksho{)sand meetings based on avail- ability ofspecific participants. i ~.r~~~ ! 1. ~`5=% , ~1 rl j is a.re ^~ - - - _. j :~'- ~- "~ ~. ~~ >~~ r-- . -~i 1 r' ~wn_ ~~ ^~ '' ~ I s~ ~~- ~ n ~ ;w~ 14 ~ Opticos Design, Inc. ~~ 0 ~. .--r n 0 ~. N lC]. r $ChedUIQ ~ ?ug-10 - Sep?10 -- OCf-10, vnv.10 ~ar---10 Jan-11 Feb-t9 MaF17 Apr-it .May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-it Nov-11 Task t- _ --~~ ~ Task 2. ~~~ ~~' ..__ - I__'~ ~-~ Task 3 I I~1, L~ ~ ~ _ L`='....... _ - - __ - - Task4 - . - - _ ~ ~_ Tasks l _ Task 6 - ~ - I Task 7 Task B - -. ~ Task9 =-~ _ _ ~j I - - Task~10 - ~ - I - - Imo L J _ - Task 12 ~ - I ~ - - _ _Trios D,I~:orohles~. ~ _ - - _ , !islt 1:Initial StaN Kickoff Meeting ~ ~ ReFlned Swpe of Work, Budget and'Schadule - J ~~ ~ risit 2:.Exploratory VisiC(TAC.Meeting, Committee/CommissiomMee0ngs, Site Audit, Stakeholder Interviews) - [j ;?ublic Participafion Plan U~ - - - ~I Jisit 3:. Pre-workshop Meeting/Public,Presentation and Information Gathering Session ~ Community OutreachMaterials - - ~, !sit 4: Two-Day Workshop ~ ~' .NOrkshop Summary Memo ~; 'isif6:.Follow-up Workshop - [ Base.Maps ~ , - ~ ~` ~ .,uit 6:. CAClCommunity Wodcshop - r 'eetidg,.CAC Meetldgs, Committee/Commission MeeGngs,Stakeholder InterviewSummary Memo' siC7: Planning Co missioh.WOrkshop , -- ~ U. i y :onditions Analysis Maps andReport -, '~ lisit 8: City Council Workshop - ',~6 Public Pfesental on Materials and,Summary Memo 'sit 9: Planning Commission Hearing j1 verket Demand~Study~ ~~ !sif.10: City Council Hearing ~ a~ ~ ~ Statioh ACiessand Circulation Plan antl DesignStandartls Memo _ - - ~ rA~, ~king.De~mand Analysis and Potential TOD.Parking PoliciesMemo (I, mtrastriicture Needs Analysis and Financin9SVategy Memo [',} .\RordableHOUaing Strategy.Memo - ~ {~ Development.IncentivesMemo 'Meetings with the TAC antl CAC will be integrated Into each consultant visit as Is possible. Specifc timing and Integration of meetings will be ~ ~~ Draft Station Area Master Plan refined tluring fnafscoping refinements aspartb(Task 1: - _ _ C{ _ .Norkshop Summary "Should an EIR be.necessary, adtlitionalmodifcations to the scope and budget will be rer•uired (•~ ~ 'Final Draft Station Area Master Plan, Zoning Amendments, CEC1A Document' I;{ ,---.oaringSummary E,~ ~~._. ~~ ~~ihaYStation Area Master Plan, Zoning Amendments, Negative Declaration . - ._.~,_~_ _, II aoption ..~1 Q _ V BUCIgCt 7otalFcc and Expenses MTG RecipienU TotaPCost C_ontributio_n Match (100%) Completion Date. T. ter Fr~. ~~ ui:61 ~_:i,r., (80%) (20%) Task, Task 1 iProject Initiation/Project Management ~' ~ ~' ~ ' $16;449.60 $4,112.40 $20,562.00 Sep 2010 Task 2 (Community Involvement Strategy S1~ :~ _' , a i ' ~ $39,280:80 $9,820.20 $49,101.00 Sept 2010-Jan 2011 w_ _. - .- _.H ...., __._.._ _ __._... .r ~..._ Task 3 Analysis of Existing Conditions I .. 1 ._~ _... _~ ~.. $37,240.00 _-_.~ . - __ 6$9;310.00 _.w~ ... _ . ~. _ $46,550.00 ~~ _._ . . ,_ . ,.-. Sept -Nov 2010 ~ Task 4 ,Market Demand Analysis ~~ ;, i ~ tl $12,960.00 ~ $3,240 00 .__ $16,200.00 _.. Ocf2010-Jan 2011 _. _m _ _ _. -._.___.._._. ~. Task 5 Station Access and Cohnectivi f ~ $10 842:40 ......... $2;710.60 $13,553:00 Oct 2010-Jan 2011 Task6~ _ ParkingDemandAnalysis_.. __.._ a .-._ ._~_ t `: r, _,_...,-$2,607.2 0 _._._._.~__.W_ $1,901.80 ,.uw _ . $9,509.00 Oct 2010-Jan 2011 Infrastructure Development and Financing .- , ;, 13' 00 24 2010 J 2011 O Task 7 ;Strategy _ __..~ _._ -. _ ~.. _ ~ _ ~ e _ m i , $19,252,00 . $4;8 e_~ ~~.a _ ~ $ ,065:00 _.....-_ _ ct - an ._ -.- ~._ W ~._.. -~. Task 8 .Affordable Housrng_Strategy . ~ ' i + ' ~' $8 912.00 $2;228.00 $11,140.00 ~ ,Oct 2010-Jan 2011 ~~ ~ Ta ~~ ~ ~~ s~ ~ - ~ sk 9 .Identify D~evelopment~lncentive " t : , ~'' >' J' "' $5,812 00 $1,453.00 $7,265.00 Oct 2010-Jan 2 011 ~~~ Task 10 Draft Station Area Master Plan i 461,780.00 $15;445.00 . _ $77,225.00 _. _.._e~~ , Feb-July 2011 _._ _ , .._,. _._Adoption of the Station, Area Maser Plan, _ a.b, ~. __ w ,-. y_.. Task 11 Related SmartCode and Zonin Ordinance - ,_ 1. . ~ $15 152.00 , $3;788.00 $18,940.00 July-Nov 2011 `Amendments and CEOA Document' Task 12 jlntegratioh+of Historic,Preservation;into the rTOD Master Plan and',Process $q,712.00 $1,178:00 $5;890:00 Sept 2010-Jun 2011 Total 5223.fi41.00 S~t15900 $240;000:00 $60;000:00 $300,000.00 ~Sept2010-Now2011 'ShOUItl an tlFt be'neceSSary,atltll[IOnal mOtllilce[IOrIS [odhescop~a anq~WUye( Wlllbe regUlretl 16 Opticos Design, Inc. ~.