HomeMy WebLinkAboutStaff Report 1.A 01/31/2015 Part 3City Council Goals and Priorities for 2015 and 2016
CATEGORY: FINANCIAL STABILITY
A. Goal: Maintain Financial Sustainability
1. Priority: Develop Five -Year Financial Plan for the General Fund
a. Provide Semi -Annual Forecast Updates to the City Council.
b. Develop and Prioritize Revenue Scenario Options Reflecting Community
and Council Preferences.
C. Develop and Prioritize Expense Scenario Options Reflecting Community
and Council Preferences.
d. Select Preferred Alternatives.
e. Establish and Implement Budget Policies Necessary to Realize Preferred
Alternatives and Foster Long -Term Financial Sustainability.
f. Analyze Alternatives for Reducing PERS and Other Post Retirement
Benefits (OPEB) Unfunded Liability.
g. Develop and Implement Plans to Re -Establish Regular Contributions to
Funds Including General Fund CIP Fund, Vehicle Replacement, PERS
and OPEB Unfunded Liability, Employee Benefits, and Marina.
2. Priority: Enhance Revenues
a. Evaluate the Benefits of Establishing Revenue Recovery and Purchasing
Specialist Positions; Create and Budget, Accordingly.
b. Develop a Plan (2015) to Educate (2016) the Public and Business
Community on City Finances.
C. Evaluate and Take Appropriate Legislative Action to Establish New
Revenue Sources and Means of Financing City Services and
Infrastructure Projects.
3. Priority: Update Citv Purchasinq Ordinance
a. Draft Comprehensive, Updated Purchasing Ordinance Reflecting Current
Best Practices.
b. Update Agreements and Other Supporting Documents such as Requests
for Proposals to Updated Purchasing Requirements.
C. Provide Staff Training on Updated Purchasing Requirements and
Supporting Materials.
4. Priority: Prepare Financial Forecasts and Establish/Revise Reserve Policies
for Enterprise and Special Revenue Funds
a. Water
b. Waste Water
c. Storm Water
d. Streets
5. Priority: Amend/Revise Reserve Policv for General Fund
6. Priority: Establish Fiscallv Sustainable Fundinq for Storm Water
Management and Pavement Maintenance
a. Re -Visit Options and Implement Council Direction Regarding a Storm
Water Utility or Other Funding Means, as Appropriate.
b. Explore feasibility of Benefit Assessment Districts for Street Paving and
Transportation Facility Projects.
7. Priority: Address Loss of Redevelopment
a. Evaluate Feasibility of Completing Major Transportation Projects Utilizing
an Enhanced Infrastructure Financing District (SB628).
b. Continue to Monitor Evolving Dissolution Law and State Response and
Pursue Administrative Actions, and/or Litigation Related to Project
Funding.
8. Priority: Continue to Develop the Citv's Website and Social Media to Allow
for More Efficient and Interactive Communication Between
Residents and Citv Departments
a. Implement Additional On -Line Payment/Billing Systems.
b. Evaluate and Implement, if Feasible, On -Line Permit Applications for
Building Permits and Simple Planning Approvals.
C. Maximize Digitization of Stored Documents.
CATEGORY: COUNCIL/STAFF RELATIONS AND DECISION MAKING
A. Goal: Build a Cohesive Team Comprised of the Mayor and Council, City Manager,
City Staff That Provides Clear and Consistent Direction and Works
Together to Provide Core Services
1. Priority: Negotiate Successor Agreements with All Represented Emolovees.
to Include:
a. Units 1, 2, and 3 (AFSCME)
b. Units 4, 9 and 11 (PPMMA)
C. Unit 6 (POA)
d. Unit 7 (PFA)
e. Unit 8 (Senior Management, Compensation Plan)
f. Unit 10 (Public Safety Mid -Level Management)
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2. Priority: Plan For, and Conduct, at Least Six (6) Citv Council Workshops
Each Year, to Provide Ample Time For In-depth Consideration of
Issues:
a. Sign Code
b. Mid -Year Budget Reports and Financial Forecast Updates
C. Storm Water System, Structure and Financing
d. User Fee Update
e. PERS
f. Equal Opportunity Plan
g. General Plan Amendments
h. Ambulance Exclusive Operating Area
i. Others as Determined by Need and City Council Interest
3. Priority: Establish an In -House Leadership/Management Academv
(Manaaement Trainina) for Manaaement and Suoervisory Staff
a. Outline Program Design
b. Identify Potential Outside Funding Sources
C. Refine Program Design and Provide Program to New and Existing
Management and Supervisory Staff
4. Priority: Design and Implement a Robust Equal Opportunity Emplovment
Plan
a. Conduct Applicant Pool Availability Analysis
b. Develop and Initiate Department -Specific Strategies that Promote Equal
Opportunity in All Areas of Employment
5. Priority: Establish Low -Cost Emplovee Recognition Proarams
a. Employee of the Quarter
b. Employee of the Year
C. Informal Recognition
6. Priority: Update and Make Consistent Advisory Bodies' Enablinq Leqislation
a. Airport Commission
b. Building Board of Appeals
C. Public Art Committee
d. Historic and Cultural Preservation Committee
e. Recreation, Music & Parks Commission
f. Senior Advisory Committee
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7. Priority: Develop Materials and Provide Staff Training
a. Public Records Requests
b. Resolutions
C. Ordinances
d. Contracts
e. Leases
f. Requests for Proposals
III. CATEGORY: HEALTHY DEVELOPMENT, SUSTAINABILITY, AND ECONOMIC
DEVELOPMENT
A. Goal: Create and Implement Clear Direction on Development and Sustainability
Objectives
1. Priority: Continue to Develop and Implement Procedural and Legislative
Chanqes That Will Expedite the Development Review Process
a. Revise Local CEQA Guidelines
b. Modify Processing Policies to Streamline Public Hearing Process for
Projects That Necessitate Both Planning Commission and City Council
Consideration.
2. Priority: Streamline the Development Review Process
a. Establish a "One Stop Shop" for Permitting and Inspections.
b. Expand Opportunities for Online Applications, and Permitting if Feasible.
C. Integrate Sustainable Development Practices and Requirements into the
Development Review Process.
3. Priority: Complete Components of a Zoning Code Update That Fill In
Current "Gaps", Correct Unanticipated Consequences, or Brinq
Current Provisions That are Out -of -Date
a. Revise the Sign Ordinance.
b. Update Chapter 15 of the IZO to Facilitate Application for Certified Local
Government Certification.
C. FEMA Flood Mapping Changes.
4. Priority: Sustainabilitv Practices
a. Join and Participate in Sustainability Circle or Similar Program.
b. Design and Deliver Cost -Effective energy and Other Resource Savings
Projects for City Facilities and Infrastructure.
C. Seek Funding For and Implement Project to Beneficially Utilize
Biomethane Produced as By -Product of Waste Water Treatment.
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5. Priority: Implement the Central Petaluma Specific Plan — Maximize
Development Potential Around Transit -Oriented Development
a. Work with SMART to
i. Extend Regional Bike Trail Through Petaluma
ii. Site Second Station
iii. Pre -Design Downtown Station Area
iv. Create Fact Sheets to Market SMART Sites
b. Work With Property Owner to Design, Entitle, and Market Haystack Site.
B. Goal: Plan for the Future
1. Priority: Review and Amend the Elements of the General Plan 2025 to
Reflect Chanqes Since its Adoption in 2008
a. Updates to Reflect Changes in Redevelopment.
b. Updates to Reflect FEMA Mapping Update.
C. Conduct UGB Assessment (Policy 1-P-37).
d. Update Exhibits and Figures to Reflect Implementation.
e. Incorporate and Update References to New/Updated Plans and Studies.
f. Update Traffic Analysis to Conform with Changes to State CEQA
Standards.
2. Priority: Complete Comprehensive Planning for Maior Svstems and
Programs
a. Prepare a Petaluma Community Climate Action Plan to Achieve
Greenhouse Gas Emissions Reduction Requirements.
b. Update the Urban Water Management Plan.
C. Update Master Plans:
i. Water
ii. Recycled Water
iii. Wastewater
iv. Storm Water
3. Priority: Enhance Petaluma's Abilitv to Divert Solid Waste From the Waste
Stream by Increasing Recvclina and Comoostina
a. Complete Alternatives Evaluation for Services Currently Provided by
Membership in the Sonoma County Waste Management Agency.
b. Assume Leadership Role in Determining the Future of the Agency, or
Successor Agency, Including Amendments to the Joint Powers
Agreement, if Any, and Fate of Composting in Sonoma County.
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C. Goal: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs
and Quality of Life for the Community
1. Priority: Implement the Petaluma Economic Development Strateay. Placina
Prioritv on Strenathenina Existinq Businesses and Attractina Those
New Businesses That Add Value. and Which Pav Head -of
Household Waaes
a. Business Retention
i. Support Business Development and Growth
ii. Talent Attraction
iii. Business Education
b. Small Business Assistance
i. Develop a Petaluma -Focused Business Guide
ii. Design and Implement an Educational Program to Orient Small
Businesses to the Development Review and Permitting Process
2. Priority: Implement a Comprehensive Marketing Proaram to Promote
Petaluma as a Business Location
a. Create Compelling Online and Print Materials that Promote Petaluma's
Strengths and Assets to Business, Talent, and Investment Audiences.
b. Partner with Local Companies to Finance and Develop a Talent Attraction
Campaign.
d. Promote Petaluma's Strengths and Assets Using Advertising, Social
Media, Content Development, Conferences and Trade Shows, and Public
Relations.
3. Priority: Focus Attention on Supportinq Food and Beverage Processina.
Manufacturina. and Alternative Enerav Business Clusters, and
Companies Focused on Sustainabilitv and Communitv Benefits
a. Implement Marketing Strategy to Attract Companies Focused on
Sustainability and Community Benefits.
b. Improve Business -Friendly Practices for Collection, Treatment and
Disposal of Waste Water.
i. Complete Solids Treatment Improvements to Allow Acceptance of
High Strength Waste.
ii. Update Water Rate Study
4. Priority: Support Heritaqe Tourism
a. Identify Heritage Tourism Opportunities.
b. Assist Visitors Program with Marketing Events and Destinations Related to
Petaluma's Heritage.
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4. Goal: Focus Attention on Opportunity Sites Identified in the Petaluma Economic
Development Strategy
1. Priority: Evaluate Sites and Opoortunities for Citv Involvement. Su000rt.
and/or Partnership
a. Pomeroy Property and Surrounds (Jerico to Riverfront)
b. North Water Street
C. Downtown SMART Station Site
d. Corona SMART Station Site
2. Priority: Conclude Fairqrounds Lease Negotiations
IV. CATEGORY: SUPPORT PUBLIC SAFETY
1. Goal: Maintain a Safe Petaluma
1. Priority: Revise Sidewalk Repair Strategv. and Budget Appropriately, to
Optimize Current Maintenance Technioues and Reduce
Administrative/Legal Costs
2. Priority: Complete Flood Control Proiects
a. Petaluma River Flood Control Project.
b. Complete 5 -Year Community Rating System Re -Verification (by 10/15).
C. Denman Reach, Phase 3 and Capri Creek Projects.
d. Identify Funding to Dredge Petaluma River and Marina/Turning Basin.
3. Priority: Continue to implement "Petaluma Policing'
a. Determine Policy for Regulating Grow -Houses, and Develop Ordinance.
b. Identify and Implement Technology Tools to Enhance Service Delivery.
C. Implement P.O.S.T. Management Study Recommendations Regarding
Patrol and Detective Services.
d. Initiate the CALEA Standards Process and Develop a Two -Year Plan for
Certification.
e. Develop a Plan to Expand, Update, and provide ongoing maintenance of
the Police facility.
f. Expand Town Hall Meetings and Community Policing Academies for the
Latino Community.
g. Collaborate with Regional Law Enforcement Agencies to Determine
Feasibility of Providing Shared Service.
4. Priority: Refine and Implement a Structured, Prioritized, and Time -Specific
Plan for a Comprehensive Citvwide Fleet Replacement Prooram
5. Priority: Develop a Plan and Financing to -Expand Fire -Stations 2 and 3
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6. Priority: Revisit Downtown Sprinkler Ordinance and Conduct Outreach
7. Priority: Resolve the Petaluma Historic Ambulance Service Area with
Sonoma Countv:
a. Evaluate Financial Viability of Continuing to Provide Advanced Emergency
Medical and Transport Services Within the Petaluma Historic Ambulance
Service Area.
b. Provide Council with Recommendations in Support of Continuing or
Discontinuing Emergency Medical Services in the County Area.
C. Restructure as Needed and if Possible to Continue Providing Viable
Services.
d. Secure a California Health & Safety Code Section 224 Rights Agreement
with Sonoma County.
8. Priority: Implement a Real -Time Bus Arrival System for Petaluma Transit
V. CATEGORY: CAPITAL IMPROVEMENTS
A. Goal: Plan For and Implement Priority Capital Projects as Funding Permits
1. Priority: Coordinate with Caltrans, SCTA and Others to Deliver Reaional
and Local Highwav Transportation Improvements
a. Highway 101 Widening
b. Rainier Undercrossing/Interchange
C. Southern Crossing
2. Priority: Prepare Capital Replacement and/or Maintenance Plans for Water
and Sewer Distribution and Collection Svstems: Storm Water
Facilities; Streets. Streetliahts, and Traffic Signals: and Citv
Facilities
a. Prioritize Improvements
b. Identify Funding Sources
c. Initiate Construction
3. Priority: Complete E. Washinqton Park, Phase II
a. Baseball Facilities
b. Restroom
4. Priority: Seek Grant Fundinq of Water Recvcle Proiects Throuqh
Proposition 1 and Other Fundinq Opportunities Beina Created by
the North- Bav Water-Recvcle-Authoritv for:
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a. Expansion of Recycled Water Production Capability.
b. Off -Season Storage Facilities and Increased Agricultural Use
C. Extension of In -House "Purple Pipe" Distribution System.
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