HomeMy WebLinkAboutStaff Report 1.A 01/31/2015 Part 2City of Petaluma City Council Goals: 2013 - 2015
Deliverables
1) Refine General Fund Five -Year Forecast & Provide Semi -
Annual Updates to City Council
Lead: Mushallo
2) Update City-wide Cost Allocation Plan
Lead: Mushallo
3) Evaluate and Implement Options for Reducing Debt Service
Action Steps and Status Update
a) In process. Continually refining the forecast model and
process. Presenting semi-annual updates to Council.
a) Project is complete and results were presented to the City
a)
(In all Funds)
Lead: Mushallo b)
4) Analyze Alternatives for Reducing PERS and OPEB Unfunded o)
Liability
Lead: Mushallo
5) Develop a Plan to Re-establish Regular Contributions to
Funds Including Vehicle Replacement, Employee Benefits,
and Marina
Lead: Mushallo
6) Review/Establish Reserve Policies for the General Fund,
Other Operating Funds, and Intra -Governmental Service
Funds
Lead: Mushallo
Council on May 5, 2015.
In process and on-going. Refunding of tax allocation bonds
approved and will save over $500,000 in debt service.
Evaluate COPS, Water and Wastewater debt.
Council received presentation by Bartel and Associates
regarding PERS unfunded liabilities. Currently evaluating
reduction alternatives. Scheduled for Council consideration at
a workshop prior to FV 15-16 budget.
b) Allocating $100,000 annually toward reducing the City's OPER
liability. Currently evaluating capacity and options for
increasing the allocation and determining viability of
establishing an OPEB trust.
a) Allocating $100,000 from General Fund to the Vehicle
Replacement Fund. Currently evaluating capacity and options
for increasing the annual contribution.
b) Separation costs were budgeted in the employee benefits fund
during FY 14-15. Recommendations to increase coming
forward with FY 15-15 budget
a) General Fund reserve policy approved by the City Council.
b) Policies for otherfunds to be established following completion
offorecosts.
J Page 1
Status/Estimated
Completion
On -Going
Completed
On -Going
Dec. 2015
In -process
In process
In Process
On -Going
Completed
Dec. 2016
City of Petaluma City Council Goals: 2013 - 2015
Deliverables
7) Develop a Long -Term Plan to Achieve the City Council's
Designated General Fund Reserve Policy
Lead: Mushallo
8) Develop and Prioritize Expense Scenario Options Reflecting
Community and Council Preferences
Lead: Mushallo
9) Develop and Prioritize Revenue Scenario Options Reflecting
Community and Council Preference
Lead: Mushallo
10) Select Preferred Alternatives
Lead: Mushallo
11) Establish and Implement Budget Policies Necessary to
Realize Preferred Alternatives and Foster Long -Term
Financial Sustainability
Lead: Mushallo
Action Steps and Status Update
a) General Fund reserve policy approved by the City Council.
a) Further analyze, and augment, recent polling results; develop
online data collection process; present results and integrate into
financial plan.
a) Analyze recent polling results; develop funding recommendations;
and, present results and integrate into financial plan.
a) Prioritize results based on the City Council's preferences.
Completion
Completed
June 2016
June 2016
June 2016
a) Initial community surveying completed in Spring, 2014, to Dec. 2016
determine priorities for retaining/reducing services. Addition
effort required, following mid -year forecast update, to assure long-
term balance between revenues, expenditures, and to address
funding priorities.
Goal 1, A Achieve Fiscal Stobilhy and Maintain Finanddl Sustarnabditi!
Priority Bc, Restore, Reserves _
Estimated
Deliverables I Action Steps and Status Update
1) Determine and Implement Council Policy Regarding the Set -
Aside for Reserves from One -Time Revenues, and from new,
Recurring Revenue Sources Such as Tax Proceeds from New
Commercial Development, New Taxes, Etc.
Lead: Brown
a) Policies established in April 2013 and incorporated into FY
2014/15 Budget. Set -asides include one-time revenues and up to
fifteen percent of "new" revenue sources. Implementing this
policy has increased reserves in the past two years to levels
sufficient to warrant reconsidering reserve policies in 2015.
Page 2
Completion
Completed
City of Petaluma City Council Goals
2013-2015
a,l 1 A 'AchreveFiscal SfabXty and Maintarn F1ndnCidl -S to"
P.riority;C:., Prepaii. Ff6dndd?:F6recasts{dr.Utiljtydn'd5pecidl
Revenue Funds
Franchise Revenues Between Streets and Other Uses
Lead: Brown
2) Determine Feasibility of Bonding for Street Improvements a)
Lead: Mushallo
3) Complete Debt Issuance if Feasible a)
Lead: Mushallo
annual Franchise revenues of $500,000 are allocated 50/50 to
Street Maintenance and General funds.
Council workshop July, 2013. Current franchise fee, gas tax, and
Measure M revenues are not sufficient for bonding given the
current structure of the street maintenance funds.
N/A
Page 3
Completed
N/A
Estimated
Deliverables
Action Steps and Status Update
Completion
1)
Streets
a)
5 year financial projection was developed in-house (PW and U)
Completed
2013, and updated last year. The 2015 updated projection will be
Lead:
St. John
developed in conjunction with the Finance Dept.
2)
Water
o)
Working with Finance Dept. on Water Enterprise projections.
Prior to
Lead:
St. John
December
2015.
3)
Wastewater
a)
No progress in Sewer Enterprise projections.
May, 2016
Lead:
St. John
4)
Storm Water
o)
Develop revised cost estimates and presentfor City Council work
Completed
Lead:
St. John
session. Need to revisit in 2015.
Franchise Revenues Between Streets and Other Uses
Lead: Brown
2) Determine Feasibility of Bonding for Street Improvements a)
Lead: Mushallo
3) Complete Debt Issuance if Feasible a)
Lead: Mushallo
annual Franchise revenues of $500,000 are allocated 50/50 to
Street Maintenance and General funds.
Council workshop July, 2013. Current franchise fee, gas tax, and
Measure M revenues are not sufficient for bonding given the
current structure of the street maintenance funds.
N/A
Page 3
Completed
N/A
Deliverables
Action Steps and Status Update
Completion
1) Continue to Seek Revenue Sources to Replace RDA Tax a)
Stay abreast of legislation relative to redevelopment funding,
On -Going
Increment
understand consequences, provide analysis and support or oppose
as required.
b)
Research grant and foundation funding opportunities and seek
funding.
c)
Explore ways and implement strategies to support economic
development with revenue generated by economic development
Lead: Alverde
activities.
2) Continue to Pursue Litigation Related to Project Funding of
Working with outside counsel pursuing appeal of trial court ruling
Opening
upholding Department of Finance order prohibiting use of
Brief Pending
$7,763,300 in 2011 bond proceeds for the Rainier project.
b)
Working with outside counsel on asset transfer review by state
Asset Review
controller's office to maximize retention of assets of the former
Comments
PCDC.
Filed
cj
Working with outside counsel evaluating dissolution law
On -Going
developments and analyzing potential administrative actions
directed at preserving funding for obligations assumed by the City
Lead: Danly
on behalf of the former PCDC.
3) Continue to Comply with DOF Guidelines a) All ROPs and Oversight Board Actions up to date. On -Going
b) Long Range Property Management Plan, Due Diligence Report Completed
and State Controller Audit.
Lead: Alverde c) Litigation on-going for Rainier project. On -Going
4) Appropriate 2007 TABS and 2011 TABs Funds for Project of 2007 Bonds appropriated in ROPs to pay far Old Redwood Completed
Construction as Funds Become Available Highway project
Lead: Alverde b) 2011 TAB appropriations On Hold
Page 4
City of Petaluma City Council Goals: 2013 - 2015
Goal 1;A: Achiey,e Fiscokstabilitwdnd:IV]din tain..Fnanc iafS&stoindbilify
Deliverables Action Steps and Status Update
1) Evaluate the Benefits of Establishing Revenue Recovery and a) Complete analysis of revenues and collection potential.
Purchasing Specialist Positions, and Budget Accordingly b) Compore net cost of current model vs. in-house model.
Lead: Mushallo
2) Develop a Plan to Educate the Public and Business a) Develop handouts and on-line resources related to FV 15-15
Community on City Finances budget.
Lead: Mushallo b) Present information to business and community groups.
3) Update and Revise User Fees and Charges a) In process.
Estimated
Completion J
March 2015
Dec. 2015
Dec. 2015
June 2016
June 2015
Lead: Mushallo
4) Consider a Ballot Initiative in November, 2014 to Ask Voters a) Conduct consultant selection for polling and election services Completed
to Approve a Sales Tax to Fund City Services b) Conduct polling and analyze results Completed
Lead: Brown c) Council direction received and ballot measure presented Completed
Page 5
Deliverables
1) Implement Additional On-line Payment/Billing systems a)
b)
C)
Lead: Mushallo d)
2) Implement On-line Permitting Whenever Feasible o)
b)
Lead: Hines, Haemer, Williamsen, Bates c)
3) Implement Asset Management Program for all Maintenance a)
Operations to Provide Paperless Customer Request b)
Management and Work Order System
Estimated
Action Steps and Status Update Completion
Online Business License Renewal Completed
Infosend Utility Billing upgraded Completed
Accounts Receivable pending software upgrades Dec. 2015
Eden credit card auto pay Completed
Building permit options under review On -Going
Planning permits under review On -Going
Encroachment and transportation permits June 2015
Conduct research and attend demonstrations for various options. Completed
Council approval of Lucity as provider Nov. 2014, project Completed
implementation underway far Water, Sewer, Stormwater and
Streets.
c) Deportmentfully embracing City-wide effort to adopt CRM Underway
Lead: St. John (customer service management) system led by IT.
4) Utilize the EDEN Services Module to Generate E -Mail a) EDEN determined to be cost -prohibitive. The City utilizes Constant On -Going
Notifications Contact to notify residents of meetings and other events, with
links to agendas, staff reports, and other documents. Social media
Lead: Cooper is also used for alerts and notifications.
5) Inventory Off -Site Records, Update City Records Retention o)
Schedules, and Coordinate Department Compliance with
Retention Schedules
b)
C)
d)
Lead: Cooper
Each department with records in off-site storage was asked to On -Going
determine which records were eligible for destruction in
accordance with the City's Records Retention Schedule. City
Attorney/City Clerk to approve and facilitate destruction.
Each department with boxes in off-site storage that hod not been On -Going
inventoried was asked to retrieve and inventory two boxes per
month and determine if the boxes contained records included in
the Records Retention Schedule.
From 2013 approximately 441 boxes have been eliminated and
approximately 405 have been added.
A preliminary draft of an updated Retention Schedule has been In -Process
prepared.
Page 6
_ 'GOALCATEGORY;2' .
COUNCIL/S
TAFF EFFECTIVENESS,ANb DECISION;MAKING
Page 7
Goal:2 A:` Build -a Cohesive Teom Com prised 'of the Mo'yor an d Council,,C. tV Mon`oaer and' City Sfa{f:thot Pro vides.Clear,.'and:Cansistent:'
Direction'dnd Works,Tooether.With Mutual - t'an"d RespecCto''Provide.Ne'eded.PublicSeruices and Protect_the`Pabiktslnterests
Priority"A Veaotlate Successor'A'areements
Estimated
Deliverables Action Steps and Status Update
Completion
1)
Unit 7, Firefighter's Association -2013 a) Conduct total compensation study
Feb. 2014
b) Meet and confer
On -Going
Lead: Dinsmore c) Update total compensation study
Dec 2014
2)
Unit 6, Police Officers Association — 2014 a) Conduct total compensation study
Jan 2015
Lead: Dinsmore b) Meet and confer (began 12/14)
In -Process
3)
Units 4, 9 and 11, Petaluma Professional and Mid -Manager a) Meet and confer (began 11/14)
In -Process
Association — 2014
Lead: Dinsmore
4)
Unit 10, Public Safety Mid -Management -2014 o) Conduct total compensation study
Jan 2015
Lead: Dinsmore b) Meet and confer (began 12/14)
In -Process
A;, Build a`Cohesive Team,: Com rised of the `Mayor and Council; .0 Monaper dnd0
Goal 2= ty:StfhPr ndCo>7slstent
of 'atowdes.Cleara
Direction:and Works:Toaether.wit h Mutual Trust and Respectto'Provlde:Needed Public Services and Protect -
rotectfiPriority13
Priority 13No -Cost Emblovee Recoqn ams
Re lnstitote it�orrProgr
Estimated
Deliverables Action Steps and Status Update
Completion
1)
Quarterly a) Conduct employee longevity recognition quarterly.
On -Going
Lead: Brown
2)
Annually a) Develop no cost employee recognition program.
March 2015
Lead: Brown
Page 7
City 0FPetaluma City Council U C0alS: 7013 . 7'015
Goal �x��h '' � �� ' '/��n� '-
`�����:��1�Vo._,���BV�/eon��onngnseg-,�Vel���y7��nc[���Vt//��¢�/y����p���nc��J�y������g�y[Uv8�6��^.`", ono�[nnSist�0�
` Nee_---_�-.-'�_.-�,.~ ~_'_-^..�-�~~^—�.�~
�Pr��bn���Pk��fb���ndl���dulf�o�l��i�t'J��/YO>lJ�/[�����l]4/��������b/J�Y��� t��§fd��§�t����h'(�V������-- r�`
tibn of Issues:
Estimated
� Deliverables
Action Steps and Status Update
Completion
l) Budget Policies and Priorities o>
Feb. 1l,201Jworkshop held and included update to5'yeor
Completed
� Lead: Brown
financial forecast and mid -year budget review.
I\Storm Water System, Structure and Financing o)
June 1(lJ013sto/cnm/otermanagement workshop held.
Completed
� Lead: St. John
3) Improvements tnWastewater Treatment and Recycling o/
Workshop held March 1l,2013,
Completed
Infrastructure b>
Construction ofheadwork screening upgrades schedule for early
Underway
ZO1Jand design ofnew digester and solid handling upgrades to
� Lead: St. John
begin inspring 201f.
4\ Financing Street Improvements o>
July /l201]workshop held todiscuss pavement ,nonoge,nentand
Completed
� Lead: Musha||o
long-term street improvement,
5) Others asDetermined bythe City Council o>
April 8,workshop held toconsider goneoo/fundreserve policies.
Completed
b>
May 13,20l]workshop held todiscuss draft budget and update
Completed
/ong/onge0nonc/o/fbncrost
C)
Sept. 23,201]workshop held onplanning and zoning items.
Completed
Lead: Brown oY
May 5,20l4workshop held todiscuss vehicle replacement.
Completed
'm' ` `comprised `t�`�K4b�'``�
Gga|;2-A' �8u&d a:Cohesive Ted
�Counch,�' K4o'` �r a' - y Sf6ff'it'des--e''�-:b'66s`e-t���
� � . -'��
� l)�ec1�/0undVKo/�s' ��
`�- �=r- ----�--�Interests.������
�
phohtyD-.! Coma 6fe
onb&6de P"�"`oicdi�sc` ihs�oVdohnnb}Dru o`' ����fYt
Estimated
� Deliverables
Action Steps and Status Update
Cnnnp|�hon|
1) Develop organizational structure, create classification o>
Organizational charts developed and presented Uo[C
Completed
specifications and conduct necessary recruitment. b)
Conduct classification study and class specs. update.
Completed
� Lead: St. John d
Recruit ond#Y/Zkey manager positions.
Completed |
Z\ Relocate [|PTeam ioVVF0 o)C/P
team relocated toField Office and integrated into depL
Completed
City of Petaluma City Council Goals: 2013 - 2015
G061„2 -A: Build a Cohesive Team'
ColTinrlsea of the Mavo 7
Directlon.and Wdrks,Toaether w'ith::IVlufubl iTrustdh Re
_ _ -Priority E:_
Deliverables
1) Market Program, Identify Key Sites, Recruit Volunteers
1)
Action Steps and Status Update Completion
a) Ongoing, managing existing volunteers. On -Going
b) Organized partnerships between City and volunteers for Walnut On -Going
Park renovations; field lighting; Cavanagh Center renovations;
Oak Hill Park maintenance; West Haven Park maintenance; Prince
Park ballfields; McNeor renovations; and, improvements at
Lead: St. John several other parks and facilities.
omgrised ofi
Goal 2-A Burld o Cohesive Team C
Direction and Works :Toaeth with'Mufual T
Priority F. -Centralize Coordination of all
Deliverables
ayor and Council Eity Man'acier and CituStaff thdt Provides -Clear and Consisteht
vij.Respect to Provide'Needed PubhcServrces.and Protect'the'BUblic'slnterests
as PublicNotrcmni:Records RetentJon`dr! Retrieval in the Citv.Clerk's 0 ice „ -
Estimated
Action Steps and Status Update Completion
a) Agendas, staff reports, and minutes for all City Commissions and Completed
Committees are now available online from a central location on
the City's website, with an updated consistent appearance.
b) Public notices to appear in the newspaper are processed through
the City Clerk's Office.
c) Offsite records retention and retrieval are coordinated through
the City Clerk's Office.
d) Documents scanned into the Electronic Document Management
System (EDMS) are instantly accessible by any authorized
employee, and Optical Character Recognition Software (OCR)
makes each document searchable. Documents that are not
required by the records retention schedule to be kept permanently
in hard copy form may be destroyed once they are in the EDMS
Lead: Cooper System.
Page 9
Completed
On -Going
On -Going
P.nority Ap ',Imp' ement the Central Petdluma.5 eal c Pl in - M6xlmtze'DeVelonment Potential'AcoundTron
Deliverables Action Steps and Status Update
1) Complete the Station Area Master Plan a) Petaluma SMART Rail Station Areas: TOD Master Plan and
Lead: Duiven Updated SmartCode were adopted July 1, 2013.
2) Seek Funding To Incentivize Transit -Oriented Development City has thus far not been able to meet eligibility criteria for currently
available funding
3) Work with SMART to Extend Regional Bike Trail Through
Petaluma
Lead: St. John
a) SMART approved plan to construct bike/ped undercrossing of
tracks and provide easement for future alignment at Haystack
Crossing next to US 101 Bridge.
nt`>'
Estimated
Completion
Completed
Stalled
On -Going
Goal 3-A Greote andamplement Glear Directionon Development, End Sustainablllty Objectives
Priority B. Continue to Develop and Implement Procedural and'Leaislative Changesthat wiilSimplifv.tiie'DevelopmentReview Process for all Pr'oiects :
and ParEicularlv'forthose tharw ll SaecificallvA'ddress the::Counc'Ps Economic,DeVi loDmentRetention a'nd At_tractfan Goais'andlor FillingEmatv.Sooce
Estimated
Deliverables Action Steps and Status Update Completion
1) Short Term Rentals a) Discussion/Direction received at September 23, 2013 Council Completed
Workshop on zoning updates.
b) Community workshop held in June 2014 Completed
c) Review and recommended by Planning Commission on November Completed
IB, 2014
d) Scheduled for City Council consideration on February 23, 2015 Feb. 2015
e) Application and internal process to initiate prior to summer 2015
Lead: Hines/Alverde Dec. 2015
Page 10
City of Petaluma City Council Goals: 2013 - 2015
Goa13"k
.Greate. and lrriolement.Clear Dir:"ettion. on DeveldDMent anil'Sustamobility Cbieetives,
Ca
Pr�onty C: Comalete'Comdonents of a'Zoninb Code Update; fhatfill in Current "Gaffs", Cdrrect Unanticinated Gonseauences, or Brina Curreht:Provisions
47
that &e Cut -of -Date
.r
- --- Page 11
Estimated
Deliverables
Action Steps and Status Update
Completion
1) Complete miscellaneous zoning updates.
a)
Discussion/Direction received at September 23, 2013 Council
Completed
Workshop on zoning updates.
b)
Conduct Planning Commission Hearing, and City Council review
and approval for;
1. Short Term Rentals—See Item 3-A, B above
Feb. 2015
2. Cottage Food Act— scheduled for PC review on Feb. 24,
Feb. 2015
2015
3. RLUIPA—scheduledforPCreview onFeb. 24,2015
Spring 2015
4. AB 1147 Massage Establishments — scheduled for PC
Spring 2015
review on Feb. 24, 2015
Lead: Duiven
c)
Mandatory Housing Element Zoning Updates
Spring 2015
2) Revise the Sign Ordinance
a)
Modifications to IZO Chopter20 forfreeway oriented signs
Completed
reviewed by Planning Commission and adopted by City Council in
October2014
b)
City Council workshop on sign code revision scheduled for
In -Process
Lead: Hines
February 9, 2015
3) Update IZO and Historic District Guidelines
a)
Initial discussion with City Council about code modifications
Completed
necessary for CLG certification discussed at May 19, 2014 hearing.
b)
Community outreach completed to identify potential HCPC
Completed
members interested in reconstituted board.
c)
Initial code modifications to Chapter 15 in process with regard to
In -Process
Lead: Hines
HCPC makeup and authority.
4) Approve Public Art Ordinance and Master Plan
o)
Presented to Park & Rec. and Planning Commission
Completed
Lead: Hines
b)
Approved by City Council July 2013
Completed
.r
- --- Page 11
City of Petaluma City Council Goals: 2013 - 2015
Goa63-A Create'.andlmplementClearDireation on',Deueloomenf ond:Sustbinab'ilitv.Obiective5
Pcior�ty Ds. Prepare Stale -Mandated Housing Eleinentfor2014 2022
Estimated
Deliverables Action Steps and Status Update Completion
1) State -Certified Housing Element a) Gather data and prepare draft Completed
b) Conduct public participation workshops and meetings Completed
c) Present to Planning Commission Completed
d) Present for review and approval to City Council Completed
Lead: Duiven/Castellucci e) Submit to HCD Submitted
Goal 3-&: ?lan.for the Future
PrioHty A , ConJo/ete C6mDr eneive Planning for IVIo%r Svstems
Deliverables
1) Prepare a Petaluma Community Climate Action Plan to (7)
Achieve Greenhouse Gas Emissions Reduction Requirements
b)
Lead: Duiven c)
2) Update Bike and Pedestrian Master Plan a)
b)
C)
Lead: Duiven d)
and Programs
Estimated
Action Steps and Status Update Completion
Conduct data collection, complete emissions inventory and
develop reduction strategies. In -Process
Prepare draft Climate Action Plan and conduct review.
Prepare and present final Climate Action Plan.
Prepare draft plan.
Conduct public and PBAC review. Not Initiated
Conduct Planning Commission hearing.
Present for public comment Council review and approval.
-- --------- Page 12
City of Petaluma City Council Goals: 2013 - 2015
Goa/ Category3: Goo13.8,,PriorityA Continued .' J �� :: r � � - � �
� t. ., ''
Goal3 13
.Plan.fprthe Future
Priority A. Complete Comorehensive Planning forMaior Svstems and Proarams'-
3)
Update Street Cut Policy
a)
PG&E encroachment permits and City utility projects required to
Completed
pave full lane width when cutting trench parallel to travel in City
Lead: St. John
streets
4)
Revise Airport Commercial Use Master Plan and Amend
a)
Airport Commission (AC) chose not to pursue independently but
Completed
Airport PUD as Appropriate
rather to support re -zoning sponsored by a new airport business
developer, if one comes forward.
b)
AC wishes to pursue expansion of airport PUD to allow
Dec. 201S
commercial uses in all existing aircraft storage hangers. Staff to
Lead: St. John
pursue re -zoning.
5)
Complete Environmental Study and Receive Regulatory
a)
The Shollenberger MMM Plan was completed and approved by
Completed
Approval of Shollenberger Dredge and Disposal Site
the US Department of Fish and Wildlife on 3/5/2014.
Management, Maintenance, and Monitoring Plan
b)
Staff to implement mitigation requirements of plan to protect
June 2015
Lead: St. John
dredge spoils function of site.
6)
Initiate Updates to Master Plans:
a) and c) Completed Water/Sewer line master planning for
Completed
a. Water
replacement projects
I. Evaluate North Marin Service Area Offer
a)1. Evaluation complete, item scheduled for City Council
Completed
b. Recycled Water
consideration Februory23, 2015
c. Wastewater
b)
Recycle water expansion planning underway including 3 parks,
Completed
d. Storm Water
high school, and 9 holes of golf course.
Feb. 2015
Lead: St. John
d) Agricultural contracts revised to reflect user pay program
Page 13
Deliverables
1) Continue business retention efforts that build relationships
between the City and current businesses and address
business needs as is possible.
2) Provide assistance to local small business.
Lead: Alverde
Action Steps and Status Update
a) 2013-14 staff conducted retention visits with 74 businesses
employing approx. 3,890. Meetings focused on how to support
business growth. Staff worked with the business and real estate
reps. to find space that meets the business' needs and zoning
requirements. In several cases, staff connected the CEO of a small,
growing company with a CEO of an established company so that
the business community could help support growth.
b) Newsletters issued in April, July and Oct. 2014. Mailing list has
grown to 975 recipients.
Completion
On -Going
Quarterly
c) DRC meetings on-going and designed to streamline business and
development processes. Staff connects with applicants during On -Going
development review and permit process. Many special meetings
held to streamline building review.
a) Resource referrolsfor education, financing and regulatory support On -Going
underway. Updates to economic development website complete
and include information and referrals to local agencies that offer
support to small businesses. Staff wrote educational blogs about
water conservation, green building programs, Sonoma State
Interns, State tax incentives, area business development
workshops, and the development review committee.
b) Working with the building department to find ways to provide up On -Going
front education and coaching to help small businesses shorten the
Lead: Alverde time it takes to complete the permitting process.
3) Promote development of opportunity sites a) Identify top 5 opportunity sites. 2015
b) Marketing materials to promote opportunity sites complete. Staff On -Going
working with potential buyers of two properties in the South
McDowell industrial area. If projects are completed, they would
Lead: Alverde bring on additional 500, 000 square feet of industrial space.
Page 14
City of Petaluma City Council Goals: 2013 - 2015
Goal 3 -Ci Attract and Retain'Businessesin Petdluma_to Enhance the'
Tax:Base,:Jobs and i
Priority_B. Imo /emehtaComorehensive'Mar dtinaProaramtoPromote:Petaluma
Deliverables
1) Create Compelling Online and Print Materials that Inform a)
Businesses, Talent, and Investment Audiences of Petaluma's
Strengths and Assets.
b)
Lead: Alverde
2) Promote Petaluma's Strengths and Assets Through Public o)
Relations and Advertising Activities b)
Lead: Alverde
G661 3-C: -Atl
Monty,C:; Fc
for:ithe Gorimrimunity,
�cdtion
Estimated
Action Steps and Status Update Completion
Redesigned business oriented website. Website won an award Oct. 2013
from the International Economic Development Council. Additional
modifications underway to allow site to capture leads and provide
information for talent prospects.
New, small brochure drafted that will support business attraction Oct. 2013
efforts and support local business with talent attraction needs.
Published community profile supplement in SF Times. Oct. 2013
Efforts underway to pitch compelling stories to Bay Area media. On -Going
-t and Retain::eusmesses r: Petalumaaa Enhance the:
Deliverables
1) Evaluate, Plan, and Implement Necessary Infrastructure
Improvements.
iiid d&v:of Life forthe Community
niiAiternative 'Enerav Business Clusters
Estimated
Action Steps and Status Update Completion
a) Staff is working with Sonic. Net and Comcast to find ways to On -Going
9i
Lead: Alverde and St. John c)
2) Initiate Business -Friendly Practices for Collection, Treatment, a)
and Disposal of Wastewater.
b)
C)
Lead: Alverde and St. John
3) Facilitate Business Relocations and Expansion in Petaluma a)
Lead: Alverde
enhance broadband connectivity in the business parks.
Evaluations substantially completed and construction and design
Completed
elements have been initiated.
Digester and solids handling upgrades scheduled for completion.
Dec. 2016
Review of wastewater capacity fee program and pre-treatment
Dec. 2013
program requirements completed.
Solids handling improvement will include facility for industry to
Dec. 2016
haul and dispose of high strength waste.
Administrative guidelines added to Wastewater Capacity Fee
Dec. 2014
resolution to allow payment over time for key large industries.
2013-14 met with 89 potential businesses supporting 129 new
On -Going
jobs. Many prospects still working to complete move and staff
continues to work with businesses to identify hurdles and provide
support to help them reach growth goals locally.
Page 15
City of Petaluma City Council Goals: 2013 - 2015
1) Work with SMART to Secure the Corona Road Station Site. a) Monthly meetings held with SMART, through 2014.
J) No progress on second site; detailed review and appraisal of N. On -Going
Lead: McDowell Blvd. site near Corona Road performed.
Goal 3��Attrdctand Enhance VMTe'TaxB 'ase ,r ad ua1tr,o't: lt�f6�tfie
Community
;IT
'T
F 60
iorlity; S t Hdritad6!t t
Estimated
Deliverables Action Steps and Status Update Completion
1) Identify heritage tourism opportunities and assist visitor a) Draft list of potential heritage tourism opportunities complete. 2015
services program to market events and destinations related Staff will finalize list and implement program in 2015.
to Petaluma's heritage.
Lead: Alverce
T and Quality bt -fT'--
P' td1dm6;:tol:En'hb Enhance the Base, Jobs Life drTthe !:caMrnUhjtV, Tl:'
GpaIJ-b;::.Attr&ct,a:nd 'Retain �Businesses in e Tak: 8 Jb an
PriontVFContinue, Tto ;
Acticnilfiedbired tc`Obtair�Codft Guard Citv DesighatorT
: T
I
Estimated
Deliverables Action Steps and Status Update Completion
1) Obtain Coast Guard City Designation. a) Changes of Coast Guard command/staff/policy, and Stalled
Lead: Chamber/Downtown Association. Staff Liaison, Alvercle business/merchant organization priority hove impacted progress.
Staff remained ready to provide support to achieve designation.
Page 16
City of Petaluma City Council Goals: 2013 - 2015
Goal 3-1): Focus'Attention onOnportunitvSites. identified in-thee'PetalumaEconomicDeveloDment'Strate_ay..
Priority"Ai. Reoflze ithe Potential'of the Fairaroundsios'-an Econdmic'Englne'
Estimated
Deliverables Action Steps and Status Update Completion
1) Revise and Extend Fairgrounds Lease. a) Negotiations conducted throughout 2014 2015
Lead: Brown
2) Initiate Joint City/Fair Master Planning for Shared Use of the a)
Property.
bf
cJ
Lead: Brown
Goal 3-11): Focus Atfe'ntion. on Oopoh
Priority 6, :Promote''ODoortunity$lteSior De.Velao
Deliverables
1) Identify and promote opportunity sites ripe for development aJ
or redevelopment. b)
Lead: Alverde
Work with Fair representatives to develop scope for feasibility
study.
Conduct consultant selection seeking a consultant familiar with
similar planning efforts.
Develop alternatives for potential development for shared use of
the site and determine financial feasibility of each alternatives
complete and meetings with fairground staff ongoing.
Completed
Completed
Completion
expected Feb
2015
dentifled fnthe Petaluma EconomicDeve iogmentStrateov'r,
M6with the SMART Station Area Master Plan: and Other Aoolicable Plana
Page 17
Estimated
Action Steps and Status Update
Completion
Identify opportunity sites
2015
Work underway to design template for marketing of sites. Staff is
On -Going
working directly with the owners and buyers of a variety of sites
including the vacant business park property on Coder Lane
Page 17
City of Petaluma City Council Goals: 2013 - 2015
Deliverables
1) Identify Funding and Implement Replacement
GOAL -CATEGORY 4
SU PPORT:PUBCIC:SAFETY4 71
Deliverables Action Steps and Status Update Completion
1) Evaluating program to proactively repair areas with low cost a) Contractfor pilot project repairs in 17 block area in old part of Completed
concrete grinding method. town and downtown areas.
b) Implement protocol for initiating repairs by property owners for Completed
Lead: St. John significant repair needs.
Page 18
City of Petaluma City Council Goals: 2013 - 2015
Goah4•A; Maintain a Safe Petaluma
Briority,C: grdde:RaysmentiMaintenance Practices and Eduioment
Estimated
1)
91
Deliverables
Initiate crack sealing as # 1 priority to extend pavement life.
Lead: St. John
Upgrade equipment, practices and capability of crews to
improve pavement maintenance management.
Deliverables
1) Army Corp Flood Sheet Pile Wall.
2)
3)
%i)
Lead: St. John
Priority.
Lead: St. John
Adopt New FEMA Floodplain Maps and Maintain Minimum
Community Rating System Class 6.
Lead: St. John
Denman Reach, Phase3/Capri Creek Projects—Complete
Design and Land Acquisition for Denman Reach, Complete
Design for Capri Creek.
Lead: St. John
Design and Seek Funding for Dredging of Petaluma River and
Marina/Turning Basin Facilities.
Lead: St. John
Action Steps and Status Update Completion
a) Begin crack sealing at least one month per year. Completed
a) Activate and modify existing paving and grinding equipment. Completed
b) Perform cut-outs and patch paving ahead of CIP projects to lead Completed
to more efficient use of limited budget.
c) Identify new roller and paver to increase efficiency. Mar. 2016
d) Design contract to apply modern prescriptions to Citystreets, i.e. Completed
micro seals, cape seals, slurry seals.
jlirdhPraiects
Estimated
Action Steps and Status Update
a) Project reactivated by USACE and design is now complete.
b) Project assigned to USACE Contracting Officer for bidding.
c) SF District recommended funding in federal FY 2016 Work Plan.
a) Public workshops held and input taken.
b) New flood maps adopted by FEMA
a) Complete Land acquisition for Denman.
b) Select design team and conduct final design.
c) Complete Capri Creek funding agreement.
d) Select design team and complete final design
a) Staff coordinating with USACE on their efforts to address
dredging. Responded to EA/EIR for USAGE dredge program.
b) USACE received $500,000 in funding and is completing
environmental studies for project.
c) No work to prepare areas of City responsibilities at Marina or
Turning Basin for dredging due to lack of finances.
Page 19
Completion
Completed
Pending
Completed
Completed
Feb. 2014
Completed
June 2015
Jan. 2015
Mar. 2016
On -Going
June 2014
Deliverables Action Steps and Status Update Completion
1) Revisit ARNO/CUP
Lead: Williams
2) Determine Council Policy for Regulating Grow -Houses
Lead: Williams
3) Identify and Implement Effective Data Analytics to Enhance
Service Delivery and Reduce Incidence of Crime
Lead: Williams
Priority Fc Devel
a) Researched ARNO/CUP ordinances from otherjurisdictions.
b) Met with Economic Development Manager and Planning Director
regarding feasibility.
c) Met with sponsor group, Petaluma Coalition to Prevent Minors
Access to Alcohol and other Drugs/HC2.
d) Consensus was not move the item forward.
a) Research other similar grow house ordinances.
b) Meet with affected City Departments and local stakeholders.
c) Prepare executive report with ordinance options.
d) Prepare Council Resolution.
e) Forwarded proposed resolution to City Attorney in August 2013.
a) IPS Upgrade of CAD/MOBILE/ILEADS.
b) GIS Mapping of Police Districts, Crime and Calls forService.
c) Major Crimes Weekly Briefing.
d) Outsourcing Crime Analytics and Analysis to 3rd Party.
Deliverables
1) Provide Council a comprehensive report detailing the City's o)
rolling fleet, replacement schedules, current and ongoing
projected costs annually over 20 year period.
b)
C)
d)
e)
Lead: Anderson
Action Steps and Status Update
Develop information gathering tool and reporting strategy, and
disseminate to all City departments for insuring accuracy and
"disenabling" wish -listing.
Prepare comprehensive listing that details scope of replacements
with current and future cost of fleet replacement.
Identify total cost to bring fleet into best practices compliance.
Identify schedule and total cost to replace all fleet annually over
20 year period.
Identify and document funding options and strategies for
executive consideration.
Page 20
Completed
Completed
Completed
Estimated
Completion
Completed
Completed
Completed
Completed
Completed
��fn0F[}�fnlO[O8/`��V[0ODCU CO3lS
City '- --' —'~� Council Goals
Deliverables
l\ Provide Council documentation that reflects current and
future facility limitations and deficiencies; facility
improvement plan, projected demands and purpose of
essential facility improvements.
?01��-�01�
�v�u �v�u
Estimated
Action Steps and Status Update Completion
a) Prepare Executive report with summary conclusions, attachments, Completed
table and pictures.
b) Submit to City MonGgerfor review.
Lead: Anderson
I> Provide Council current costs tumove facility plan forward o/
now including escalated costs atfuture drne'pnints.
Lead: Anderson
3) Provide Council phasing alternatives toprovide facilities
based onincremental improvements and/or steps towards
full provision ufthese facilities.
Lead: Anderson
4> Provide Council funding options for consideration and/or
implementation.
Update schedule pfcurrent and projected costs usprepared bv
architect and cost analysis professionals.
Prepare multi-year summary spreadsheet depicting cost modeling
that con beneferencedfu,planning and implementation.
o> Identify /ncrernental solutions Chotmay beeasier &ofund now
reducing future total costs.
a)Identify and document funding options and strategies for
executive consideration.
Lead: Anderson b) Ready for Council.
/kDihhOn"a
Incorporated
in 2015/16
QP
Completed
Incorporated
in 2015/16
OP
Completed,
incorporated
in 2015/16
OP
Completed,
incorporated
in 2015/16
C|P
��
. eve -an ExDdrision.oe,P6Ihfe
Estimated
Deliverables Action Steps and Status Update Completion
o/ Plan developed inAugust 2013tnexpand Police facility.
l> b/Rough osb/noteshnrthe project were provided byCapitol
Improvement staff. On -Hold,
d Txetund/ngsource was /denihiedfbr[/PosDevelopment Fees. pending
uV The next steps /nthe process, upon approval, ore toengage o identification
professional architect to identify space use and provide omore of project
Lead: Williams detailed construction cost estimate. funding
City of Petaluma City Council Goals: 2013 - 2015
Goa1.4
Priority 1 Evaluate,ParEnershins wlth Rancho Adobe grid Oth
Deliverables
1) Provide Council an analysis of the cost and benefit of a a)
management services consolidation w/the Rancho Adobe
Fire Department (RAFD), and other potential consolidations. b)
Lead: Anderson
2) Provide Council a plan (or plans) leading to the a)
implementation of a management services consolidation
agreement w/RAFD and w/other potential agencies.
Lead: Anderson
`ies for Shared Rdministr'afion
Estimated
Action Steps and Status Update
Research and confirm cost benefits and win/win solutions for
agencies under consideration.
Continue outreach efforts and discussions with potential partner
agencies (currently City of Sonoma and RAFD).
Summary Memo to City Manager
Completion
Completed
On -Going
Completed
Goal 4-A Nlafn
tale aSafe-Petaluma .
Priority J^ 'De'veloo a Pld :tot Maintain dnd'Increase Police and Fire St_affmq .
Estimated
Deliverables Action Steps and Status Update Completion
1) Provide Council a plan that restores one vacated/frozen Fire a) Identified solutions without General Fund impact. Analyzed and Completed
Prevention Inspector/Investigator position. prepared o five year plan that includes a "margin of safety'
insuring no impact to the General Fund for five year period.
b) Reviewed findings with Finance and City Manager's Office. Completed
Lead: Anderson c) Prepared Council Resolution to unfreeze Fire Inspector vacancy. Completed
2) Provide Council a plan that provides sufficient operational a) Prepare Executive report with conclusions, reference points, and January 2015
staffing to manage ISO and NRPA Standard 1710 options to meet future service level standards.
deficiencies. b) Develop a comprehensive cost model as funding guide for January 2015
Lead: Anderson planning and meeting future service levels impacts.
Lead: St. John I Sunday 8:20 AM to 5:45 PM
c Page 22
��fvOfl}�tnlDDl8��tv�0ODCU CO3lS^ 701�.701c
City ^^ ~°^ "^`� Council Goals: ^~,`, ^~,^,
===
Deliverables
l> Establish anImplementation Plan for Financing and Building
Phase 1 Improvements
Lead: Boodhun
Deliverables
1) East Washington Interchange
l) Old Redwood Highway Interchange
3) Rainier
Lead: St. John
Lead: St. John
Lead: St. John
d;ConStrUCt'8a1l Fields (East* Washinqtonj:,�:�:,._
Estimated
Action Steps and Status Update
Completion
o) Reduce phase 1scope &ofit budget, prioritize 3,8ohtedficlds.
Completed
b)Revise p/on4/speczfor phase 1and create cost estimate.
Completed
d /dontifytund/ngavailability, conduct bidding, ovvordbid, and
Completed
authorize cnntroctƒorproject /Zfields, no/estroon7n/seu/e/
ub//tvi.
dl Develop funding source and approve change order koadd J'"#eld
Completed
with lights and sewer utility.
e/ Complete Phase 1Project
March 2015
7entPrl
Estimated
Action Steps and Status Update
Completion
a) Construction complete
Dec. 2013
a) Construction Underway
a) Nofunding on MSN C-2. Not anticipated to begin until 2018
On -Going
City of Petaluma City Council Goals: 2013 - 2015
Goal SPA P16h grandlrnglemenfPrioritvCapitalPr,oiectsasFundinaPermits
Priorit —C Prepare'C6pitalRealacementand/orMoiatenancePlanslor. water and5ewerDistiibution:and; Cbl)&tionSvstems Storrim1Water,Fa'cilities
Streets, 'Streetilah't�. vh'd TraMeSidnals:' and:.Gifu Facilitie3
- Page 24
Estimated
Deliverables
Action Steps and Status Update
Completion
1) Develop Inventories
a)
Inventories completed. Final checking on streetlight inventory
Jan. 2015
Lead: St. John
underway.
2) Develop Replacement Schedules
a)
Replocemen t schedules for water and sewer assets completed.
On -Going
b)
Streetlight work underway as part of the LED replacement
Jan. 2016
program.
Lead: St. John
c)
ClPfor Traffic Signals underwoyfor highest priority areas.
Jan. 2016
3) Prioritize Improvements
a)
Priorities have been established
Jun. 2014
Lead: St. John
4) Identify Funding Sources
a)
Funding for water and sewer lines is secured.
On -Going
b)
No funding for street re -construction. Minimum funding for
Unknown
traffic signals available.
c)
Developing program to replace streetlights with LED and use
Jun. 2016
savings to pay for improvements.
d)
Roofing projects at Library, Police Station lack full funding
On -Going
Lead: St. John
sources. Effort will be made to identify funding and complete
critical repairs to prevent damage to structures
5) Initiate Construction
a)
Water, sewer, traffic signal projects are underway.
On -Going
Lead: St. John
b)
All but last phase of Community Center Roof has been completed
Nov. 2013
Goal 5 and:1m61ementiPrioriiv,Capita! Protects as.'Fundina Permits
..-A ,Plan for
priority D: Pursue
Fund'incorTrestle Restordtion„
Estimated
Deliverables
Action Steps and Status Update
Completion
1)
a)
No funding sources hove been identified.
Unknown
Lead: St. John
- Page 24
City of Petaluma City Council Goals: 2013 - 2015
Goal SA Plan forand ImplementPrioritvCdaitol Projects osFundinp Peanuts
Priority E .Pers«elaCresfd Riche ProoertVAcawsitlon
Estimated
Deliverables Action Steps and Status Update Completion
1) Complete Acquisition of Open Space property of Complete new property appraisal and achieve OSD approval. Completed
b) The grant application and donation of property by property owner
was based on an estimated property value of $4.0m. A 2010
appraisal resulted in on opinion of value of $1.8m, and at that
time the property owner chose not to sell for the appraised value.
A new appraisal was commissioned in 2014 and resulted in a
lower value of $700,000, which was insufficient for successful
negotiation. The property owner remains a willing seller and
donor, however their expectation of value is currently too
divergent from the appraised value. The project will be placed on
Lead: Brodhun hold, pending additional opportunity to proceed.
Page 25
On Hold