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HomeMy WebLinkAboutStaff Report 4.C 03/02/2015Agenda Item #4.0 �CALUAr W X858 DATE: March 2, 2015 TO: Honorable Mayor and Members of the City Council FROM: John C. Brown, City Manage SUBJECT: Resolution Adopting City Council Goals and Priorities for 2015 and 2016 RECOMMENDATION It is recommended that the City Council adopt the attached resolution approving the City Council's goals and priorities for 3015 and 2016. BACKGROUND In March 2013, the City Council adopted its Goals and Priorities for the coming two-year period. The Council focused its attention on broad goal categories. These are the areas in which, by Council policy, staff directs its efforts. Goal categories for 2013 and 2014 were: • Financial Stability o Council/Staff Effectiveness and Decision Malting ® Healthy Development, Sustainability, and Economic Development ® Support Public Safety ® Capital Improvements On January 31, 3015, the Council conducted a goal -setting session to review progress on its prior goals and to revise those goals for the coming two-year period. Draft goals and priorities for 2015 and 2016 were developed by my office in cooperation with City Departments. Additional items for consideration were submitted by individual City Council members and presented and discussed at the goal setting session. The work plan recommended to the Council on January 31, 2015 emphasizes finishing what we have started, further stabilizing the City's finances, solving existing problems of serious importance, and doing so within our existing resources and worldoads. The Council provided input regarding these and additional desirable goals for the coming period, considered public continent during the session, and reached consensus on a set of goals and goal priorities for 3015 and 3016. These are recommended for Council approval and are included in this package as Exhibit 1 to the attached resolution. Attachment 2 provides the list of "parking lot" items identified during the 2015 goal setting session. The parking lot list includes items of interest that were not incorporated into the Council goals, but are important to the City Council. These items may be addressed during the goal period as time and finding permit and as circumstances dictate. FINANCIAL IMPACTS As indicted, emphasis in goal setting is placed on, among other guiding principles, completion of the work program within existing resources and workloads, or on identifying additional funding sources with which goals can be accomplished. ATTACHMENTS 1. Resolution 2. Parking Lot Items ATTACHMENT I RESOLUTION ESTABLISHING THE CITY COUNCIL'S GOALS AND PRIORITIES FOR 2015 AND 2016 WHEREAS, the City Council conducted its annual goal setting workshop on January 31, 2015; and WHEREAS, the propose of the workshop was to strengthen teamwork and to establish goals and priorities, and focus limited resources, for the nest two years; and WHEREAS, progress on the goals and goal priorities achieved during 2013 and 2014 was reviewed; and WHEREAS, priorities from that period were completed, continued, or modified; and WHEREAS, input from the public was received; and WHEREAS; additional goals for the two year period encompassing 2015 and 2016 were considered; and WHEREAS, consensus was reached by the Council during the workshop on a revised set of goals for the two year period. NOW, THEREFORE BE IT RESOLVED THAT the City Council does hereby endorse and establish the Goals and Goal priorities for 2015 and 2016 developed at the January 31, 2015 goal setting workshop, and incorporated herein as Exhibit 1. EXHIBIT 1 City Council Goals and Priorities for 2015 and 2016 I. CATEGORY: FINANCIAL STABILITY A. Goal: Maintain Financial Sustainability Priority: Develop Five -Year Financial Plan for the General Fund a. Provide Semi -Annual Forecast Updates to the City Council. b. Develop and Prioritize Revenue Scenario Options Reflecting Community and Council Preferences. C. Develop and Prioritize Expense Scenario Options Reflecting Community and Council Preferences. d. Select Preferred Alternatives. e. Establish and Implement Budget Policies Necessary to Realize Preferred Alternatives and Foster Long -Term Financial Sustainability. f. Analyze Alternatives for Reducing PERS and Other Post Retirement Benefits (OPEB) Unfunded Liability. g. Develop and Implement Plans to Re -Establish Regular Contributions to Funds Including General Fund CIP Fund, Vehicle Replacement, PERS and OPEB Unfunded Liability, Employee Benefits, and Marina. 2. Priority: Enhance Revenues a. Evaluate the Benefits of Establishing Revenue Recovery and Purchasing Specialist Positions; Create and Budget, Accordingly. b. Develop a Plan (2015) to Educate (2016) the Public and Business Community on City Finances. C. Evaluate and Take Appropriate Legislative Action to Establish New Revenue Sources and Means of Financing City Services and Infrastructure Projects. 3. Priority: Update City Purchasing Ordinance a. Draft Comprehensive, Updated Purchasing Ordinance Reflecting Current Best Practices. b. Update Agreements and Other Supporting Documents such as Requests for Proposals to Updated Purchasing Requirements. C. Provide Staff Training on Updated Purchasing Requirements and Supporting Materials. 4. Priority: Prepare Financial Forecasts and Establish/Revise Reserve Policies for Enterprise and Special Revenue Funds a. Water b. Waste Water C. Storm Water d. Streets 5. Priority: Amend/Revise Reserve Policy for General Fund Priority: Establish Fiscallv Sustainable Funding for Storm Water Management and Pavement Maintenance Re -Visit Options and Implement Council Direction Regarding a Storm Water Utility or Other Funding Means, as Appropriate. 7. Priority: Address Loss of Redevelopment a. Evaluate Feasibility of Completing Major Transportation Projects Utilizing an Enhanced Infrastructure Financing District (SB628). b. Continue to Monitor Evolving Dissolution Law and State Response and Pursue Administrative Actions, and/or Litigation Related to Project Funding. 8. Priority: Continue to Develop the City's Website and Social Media to Allow for More Efficient and Interactive Communication Between Residents and City Departments a. Implement Additional On -Line Payment/Billing Systems. b. Evaluate and Implement, if Feasible, On -Line Permit Applications for Building Permits and Simple Planning Approvals. C. Maximize Digitization of Stored Documents. d. Maximize use of Social Media across Departments CATEGORY: COUNCIL/STAFF RELATION'S AND DECISION MAKING A. Goal: Build a Cohesive Team Comprised of the Mayor and Council, City Manager, City Staff That Provides Clear and Consistent Direction and Works Together to Provide Core Services Priority: Negotiate Successor Agreements with All Represented Employees, to Include: a. Units 1, 2, and 3 (AFSCME) b. Units 4, 9 and 11 (PPMMA) C. Unit 6 (POA) d. Unit 7 (PFA) e. Unit 8 (Senior Management, Compensation Plan) f. Unit 10 (Public Safety Mid -Level Management) 2. Priority: Plan For. and Conduct, at Least Six (6) City Council Workshops Each Year, to Provide Ample Time For In - Depth Consideration of Issues: a. Sign Code b. Mid -Year Budget Reports and Financial Forecast Updates C. PERS d. User Fee Update e. Storm Water System, Structure and Financing f. Equal Opportunity Plan g. General Plan Amendments h. Ambulance Exclusive Operating Area i. Homelessness j. Others as Determined by Need and City Council Interest 3. Priority: Establish an In -House Leadership/Management Academy (Management Training) for Management and Supervisory Staff a. Outline Program Design b. Identify Potential Outside Funding Sources C. Refine Program Design and Provide Program to New and Existing Management and Supervisory Staff 4. Priority: Design and Implement a Robust Equal Opportunity Employment Plan a. Conduct Applicant Pool Availability Analysis b. Develop and Initiate Department -Specific Strategies that Promote Equal Opportunity in All Areas of Employment 5. Priority: Establish Low -Cost Employee Recognition Programs a. Employee of the Quarter b. Employee of the Year C. Informal Recognition 6. Priority: Update and Make Consistent Advisory Bodies' Enabling Legislation a. Airport Commission b. Building Board of Appeals C. Historic and Cultural Preservation Committee d. Public Art Committee e. Recreation, Music & Parks Commission f. Senior Advisory Committee g. Transit Advisory Committee 7. Priority: Develop Materials and Provide Staff Training a. Public Records Requests b. Resolutions C. Ordinances d. Contracts e. Leases f. Requests for Proposals III. CATEGORY: HEALTHY DEVELOPMENT, SUSTAINABILITY, AND ECONOMIC DEVELOPMENT A. Goal: Create and Implement Clear Direction on Development and Sustainability Objectives 1. Priority: Continue to Develop and Implement Procedural and Legislative Changes That Will Expedite the Development Review Process a. Revise Local CEQA Guidelines for Consistency with State Guidelines b. Modify Processing Policies to Streamline Public Hearing Process for Projects That Necessitate Both Planning Commission and City Council Consideration. 7 2. Priority: Streamline the Development Review Process a. Establish a "One Stop Shop" for Permitting and Inspections. b. Expand Opportunities for Online Applications, and Simple Permitting if Feasible. C. Integrate Sustainable Development Practices and Requirements into the Development Review Process. 3. Priority: Complete Components of a Zoning Code Update That Bring Current Provisions That are Out -of -Date a. Revise the Sign Ordinance. b. Update Chapter 15 of the IZO to Facilitate Application for Certified Local Government Certification. C. FEMA Flood Mapping Changes. 4. Priority: Sustainability Practices a. Join and Participate in Sustainability Circle or Similar Program. b. Design and Deliver Cost -Effective energy and Other Resource Savings Projects for City Facilities and Infrastructure. C. Seek Funding For and Implement Project to Beneficially Utilize Bio -methane Produced as By -Product of Waste Water Treatment. 5. Priority: Implement the Central Petaluma Specific Plan — Maximize Development Potential Around Transit - Oriented Development a. Work with SMART to: i. Extend Regional Bike Trail Through Petaluma ii. Site Second Station iii. Pre -Design Downtown Station Area iv. Create Fact Sheets to Market SMART Sites b. Work With Property Owner to Design, Entitle, and Market Haystack Site. B. Goal: Plan for the Future Priority: Review and Amend the Elements of the General Plan 2025 to Reflect Changes Since its Adoption in 2008 a. Updates to Reflect Changes in Redevelopment. b. Updates to Reflect FEMA Mapping Update. C. Conduct UGB Assessment (Policy 1-P-37). d. Update Exhibits and Figures to Reflect Implementation. e. Incorporate and Update References to New/Updated Plans and Studies. f. Update Traffic Analysis to Conform with Changes to State CEQA Standards. 2. Priority: Complete Comprehensive Planning for Maior Systems and Programs a. Prepare a Petaluma Community Climate Action Plan to Achieve Greenhouse Gas Emissions Reduction Requirements. b. Update the Urban Water Management Plan. C. Update Master Plans: i. Water ii. Recycled Water iii. Wastewater iv. Storm Water 3. Priority: Enhance Petaluma's Ability to Divert Solid Waste From the Waste Stream by Increasing Recycling and Composting a. Complete Alternatives Evaluation for Services Currently Provided by Membership in the Sonoma County Waste Management Agency. b. Assume Leadership Role in Determining the Future of the Agency, or Successor Agency, Including Amendments to the Joint Powers Agreement, if Any, and Fate of Composting in Sonoma County. C. Goal: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs and Quality of Life for the Community Priority: Implement the Petaluma Economic Development Strategy, Placing Priority on Strengthening Existing Businesses and Attracting Those New Businesses That Add Value, and Which Pay Head -of Household Wages a. Business Retention: i. Support Business Development and Growth ii. Talent Creation and Attraction • work with High Schools, Junior College and Sonoma State to develop talent iii. Business Education b. Small Business Assistance Develop a Petaluma -Focused Business Guide Design and Implement an Educational Program to Orient Small Businesses to the Development Review and Permitting Process 2. Priority: Implement a Comprehensive Marketing Program to Promote Petaluma as a Business Location a. Create Compelling Online and Print Materials that Promote Petaluma's Strengths and Assets to Business, Talent, and Investment Audiences. b. Partner with Local Companies to Finance and Develop a Talent Attraction Campaign. C. Promote Petaluma's Strengths and Assets Using Advertising, Social Media, Content Development, Conferences and Trade Shows, and Public Relations. 3. Priority: Focus Attention on Supporting Food and Beverage Processing, Manufacturing and Alternative Energy Business Clusters, and Companies Focused on Sustainability and Community Benefits a. Implement Marketing Strategy to Attract Companies Focused on Sustainability and Community Benefits. b. Improve Business -Friendly Practices for Collection, Treatment and Disposal of Waste Water. i. Complete Solids Treatment Improvements to Allow Acceptance of High Strength Waste. ii. Update Water and Wastewater Rate Studies 4. Priority: Support Heritage Tourism a. Identify Heritage Tourism Opportunities. b. Assist Visitors Program with Marketing Events and Destinations Related to Petaluma's Heritage. D. Goal: Focus Attention on Opportunity Sites Identified in the Petaluma Economic Development Strategy Priority: Evaluate Sites and Opportunities for City Involvement. Support, and/or Partnership Pomeroy Property and surrounds (Jericho to Riverfront) North Water Street 10 IV C. Downtown SMART Station Site d. Corona SMART Station Site 2. Priority: Conclude Fairgrounds Lease Negotiations CATEGORY: SUPPORT PUBLIC SAFETY Goal: Maintain a Safe Petaluma Priority: Revise Sidewalk Repair Strategy and Budget AppropriatelV, to Optimize Current Maintenance Techniques and Reduce Administrative/Legal Costs 2. Priority: Complete Flood Control Proiects a. Petaluma River Flood Control Project. b. Complete 5 -Year Community Rating System Re -Verification (by 10/15). C. Denman Reach, Phase 3 and Capri Creek Projects. d. Identify Funding to Dredge Petaluma River and Marina/Turning Basin. 3. 13 l Priority: Continue to implement "Petaluma Policing" a. Determine Policy for Regulating Grow -Houses, and Develop Ordinance. b. Identify and Implement Technology Tools to Enhance Service Delivery. C. Implement P.O.S.T. Management Study Recommendations Regarding Patrol and Detective Services. d. Initiate the CALEA Standards Process and Develop a Two - Year Plan for Certification. e. Develop a Plan to Expand, Update, and provide ongoing maintenance of the Police facility. f. Expand Town Hall Meetings and Community Policing Academies for the Latino Community. g. Collaborate with Regional Law Enforcement Agencies to Determine Feasibility of Providing Shared Service. Priority: Refine and Implement a Structured, Prioritized, and Time -Specific Plan for a Comprehensive Citywide Fleet Replacement Program Priority: Develop a Plan and Financing to Expand Fire Stations 2 and 3 11 6. Priority: Seek Financing to Relocate and Construct Fire Station 1 7. Priority: Revisit Downtown Sprinkler Ordinance and Conduct Outreach Priority: Resolve the Petaluma Historic Ambulance Service Area with Sonoma County: a. Evaluate Financial Viability of Continuing to Provide Advanced Emergency Medical and Transport Services Within the Petaluma Historic Ambulance Service Area. b. Provide Council with Recommendations in Support of Continuing or Discontinuing Emergency Medical Services in the County Area. C. Restructure as Needed and if Possible to Continue Providing Viable Services. d. Secure a California Health & Safety Code Section 224 Rights Agreement with Sonoma County. 9. Priority: Implement a Real -Time Bus Arrival System for Petaluma Transit V. CATEGORY: CAPITAL IMPROVEMENTS A. Goal: Plan For and Implement Priority Capital Projects as Funding Permits Priority: Coordinate with Caltrans. SCTA and Others to Deliver Regional and Local Highway Transportation Improvements a. Highway 101 Widening b. Rainier Undercrossing/Interchange C. Southern Crossing 2. Priority: Prepare Capital Replacement and/or Maintenance Plans for Water and Sewer Distribution and Collection Systems; Storm Water Facilities; Streets, Streetlights and Traffic Signals; and City Facilities a. Prioritize Improvements b. Identify Funding Sources C. Initiate Construction 12 Priority: Complete E. Washington Park Phase II Baseball Facilities Restroom 4. Priority: Seek Grant Funding of Water Recycle Projects Through Proposition 1 and Other Funding Opportunities Being Created by the North Bay Water Recycle Authority for: a. Expansion of Recycled Water Production Capability. b. Off -Season Storage Facilities and Increased Agricultural Use C. Extension of In -House "Purple Pipe" Distribution System. l3 ATTACHMENT "Parking Lot" Explore Feasibility of Benefit Assessment Districts for Street Paving and Transportation Facility Projects 2. Update Taxi Regulations 3. McDowell Crossing in Brew Area 14