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HomeMy WebLinkAboutAgenda Bill 3.A 12/20/2010I85$ DATE: December 20, 2010 TO:. Honorable Mayor and Members of the City Council through City Manager FROM: John C. Brown, City Manager SUBJECT: Resolution Amending the Classification and Compensation Plan by Establishing the New Classification and Pay Range of Economic Development/ Redevelopment Manager, Abolishing the Classification of Senior Redevelopment Program Manager and Authorizing the Position Allocation of Economic Development/Redevelopment Manager in the City Manager Department. RECOMMENDATION It is recommended the City Council adopt the attached Resolution Amending the Classification and Compensation Plan by Establishing the New Classification and Pay Range of an Economic Development/Redevelopment Manager, Abolishing the Classification of Senior Redevelopment Program Manager and Authorizing the Position Allocation of Economic Development/ Redevelopment Manager in the City Manager Department. BACKGROUND The City Council accepted the Petaluma Economic Development Strategy on November 15, 2010. The Strategy recommends an action plan for strengthening and enhancing the local economy. The first step of the action plan is to "build an economic development program ". Within that recommendation is hiring a full time, professional position dedicated to implementing the short and long term actions contained in the plan. The position is identified in the plan as an Economic Development /Redevelopment Manager (ED/RD Manager), as the position would have management -level responsibilities in these inter - related functional areas. The City Council authorized $170,000 for the ED /RD Manager in the 2010 -11 budget. Staff recommended that amount based on the estimated cost of a department- director level position, anticipating this position will require a level of professional experience, expertise, and responsibility similar to that required of a department director. The Council requested the opportunity to review the Classification Specification prior to initiation of a recruitment to fill the position. New Classification Specifications and accompanying pay ranges must be approved by a resolution of the City Council. Agenda Review: City Attorney Finance Director City Manager DISCUSSI ®N In addition to the skills, knowledge, and experience necessary to perform the administrative duties that will be assigned to this position, the incumbent must be able to successfully deliver the action steps outlined on pages 13 and 14 of the Economic Development Strategy action plan (attached). Staff established the requirements for this classification, as delineated in the attached Classification Specification, based on those considerations and after reviewing the descriptions for positions of similar responsibility and complexity in'several California jurisdictions. Based on that review, it appears that a department director level position is not necessary; similar duties are performed by mid -level managers in other jurisdictions, functioning at a level equivalent to a division head, or special projects manager. The proposed description identifies a representative, but not exhaustive range of duties for which the ED /RD Manager will be responsible, and establishes the skills, knowledge and experience necessary to be considered for and to serve in the position. This specification was distributed to Council members for their review and comment; no changes were proposed, and its approval at this time is respectfully requested. With respect to pay range, a review of similar positions, where such positions exist in the region (Napa, Sonoma, Solano, Contra Costa and Alameda Counties) suggests a competitive salary is between $106,700 (City of Concord Economic Development Manager) to $142,834 (City of Hayward). In Sonoma County, the salary for similar positions where such positions exist is approximately $119,000 (Santa Rosa and Sonoma Economic Development Manager /Redevelopment Manager and Redevelopment Manager, respectively). These salaries represent the top end of their ranges, or as much as these positions can be paid at the present time. The Petaluma position would not be hired at the top step of the range. It would typically be hired between the first step and mid -point of the five step range, and not more than the fourth step, based on experience. In setting a salary range, we seek to compete with the external market, and to place the position appropriately within the existing internal pay structure at a level consistent with positions of similar complexity and responsibility. In conducting an internal review, the position of Senior Redevelopment Program Manager was found to have been established by the City Council in 2002. The position reported to an Economic /Redevelopment Director, but has been vacant and un- funded since 2006. The pay range for the senior position is approximately $104,300 to $126,800. The specified level of education and experience contained in the new classification, and the expected level of responsibility is generally consistent with that of several of the City's other comparable division Mangers in Unit 9, as is the salary range. The salary is also generally consistent with the external ranges noted for economic development/ redevelopment manager positions in the region. For these reasons, your approval of the recommended pay range is respectfully requested. Finally, as there is no need for both and ED/RD Manager and a Senior Redevelopment Program Manager, and as the ED/RD Manager classification better reflects the current duties and responsibilities to be addressed by the position, it is recommended that the position allocation for the Senior Redevelopment Program Manager be abolished. The attached resolution incorporates all of the aforementioned recommendations, and is provided for your approval. FINANCIAL IMPACTS Calculated at the fourth step of the range, which is the highest step at which a new hire might be appointed, the total annual compensation for this position including salary and benefits is approximately $150,500. $170,000 was included in the PCDC administrative budget for 2010- 11. The difference between the actual and budgeted amounts is available for use to support the position with supplies and services. With the Council's authorization of this position, staff will initiate recruitment in late December. On that basis, it's anticipated that the position might be filled by April I ". The four month cost of the position through June 30, 2010, for salary and benefits, could be as much as $50,200. Unused balances will be carried forward to 2011 -12 to help support program costs in that year. ATTACHMENTS 1. Resolution 2. Action Plan excerpt (from Petaluma Economic Development Strategy Plan) J ATTACHMENT I Resolution No. 2010- N.C.S. of the City of Petaluma, California RESOLUTION AMENDING THE CLASSIFICATION AND COMPENSATION PLAN BY ESTABLISHING THE NEW CLASSIFICATION AND PAY RANGE OF ECONOMIC DEVELOPMENT/REDEVELOPMENT MANAGER, ABOLISHING THE CLASSIFICATION OF SENIOR REDEVELOPMENT PROGRAM MANAGER AND AUTHORIZING THE POSITION ALLOCATION OF ECONOMIC DEVELOPMENT /REDEVELOPMENT MANAGER IN THE CITY MANAGER'S DEPARTMENT WHEREAS, the City wishes to keep current its Classification and Compensation Plan; and amendments and or revisions to the Classification and Compensation Plan are effective upon approval by the City Council; and, WHEREAS, the City Manager/ Personnel Officer has determined that certain duties and responsibilities are appropriately allocated to the classification of Economic Development/Redevelopment Manager (as attached hereto and marked Exhibit A); and, WHEREAS, the pay range for the classification of Economic Development /Redevelopment Manager as listed below is effective with the adoption of this Resolution. Economic Development/Redevelopment $8,690.93 - $9,126.00 - $9,581.87 - $10,060.27 - $10,562.93 Manager WHEREAS, the classification of Senior Redevelopment Manager is found to be unnecessary at the present time and for the foreseeable future. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Petaluma: 1. Approves the amendments to the Classification and Compensation Plan as written in this Resolution including the amendment in the Competitive Service of the Personnel System; Rules and Regulations (Rule N- Classification and Rule V — Compensation) and that notice of this action has been properly posted; effective with the adoption of this Resolution. Under the power and authority conferred upon this Council by the Charter of said City. REFERENCE: I hereby certify the foregoing Resolution was introduced and adopted by Approved as to the Council of the City of Petaluma at a Regular meeting on the 20` day of form: December, 2010, by the following vote: City Attorney 2. Takes this action pursuant to Personnel Code 3.04.020 and Personnel 3. Abolishes the classification of Senior Redevelopment Manager; and 4. Authorizes the position allocation of Economic Development /Redevelopment Manager in the City Manager Department AYES: NOES: ABSENT: ABSTAIN: ATTEST: City Clerk Mayor 6 EXHIBIT A p, L r r R CITY OF PETALUMA 0 CLASS SPECIFICATION Date: 12/20/10 18 5 8 Job Class: 09XXX Economic Development / Redevelopment Manager Summary Plan, organize, direct, and manage the City's economic development and redevelopment activities, functions, programs, and projects. Class Characteristics General direction is provided by the City Manager; responsibilities may include the direct and indirect supervision of management, technical, and support services .personnel. Essential Duties, Skills, and Demands of the Position The duties, skills, and demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with a disability to perform the essential duties, skills, and demands. Duties: Manage the development, implementation, and evaluation of economic development and redevelopment goals, objectives, strategies, programs, and projects. Develop and evaluate economic and redevelopment strategies that conform to short and long - range city programs, goals, and objectives. Plan, organize, and conduct program activities including initial planning, feasibility determinations, community involvement strategies, and implementation within established timetables and program review and evaluation. Implement the City's economic development strategy including business retention and expansion, new business attraction, and business ombudsman/advocacy. Coordinate economic development and redevelopment activities with other departments and outside agencies. Act as the City's liaison and point of contact with the community, government agencies, and businesses. Coordinate with existing local and regional partners to develop and implement. a tourism and marketing program. Plan and implement strategies and programs to encourage business growth, development, and investment while improving the quality and mix of uses throughout the City, particularly within downtown Petaluma, at opportunity sites, and along major arterial corridors. I Provide highly responsible and complex administrative support to the Redevelopment Executive Director /City Manager. Coordinate major redevelopment projects and programs to implement priorities. Act as liaison among developers, city, state, and federal agencies, and financial institutions to develop financing techniques for redevelopment projects. Determine if proposed redevelopment projects meet program requirements, and draft and implement agreements to secure /provide financing. Coordinate and negotiate planning, construction, contract requirements, and funding of redevelopment projects with other City departments, other governmental agencies, and private financing sources. Negotiate with developers, land use attorneys, and financiers to facilitate and expedite economic development projects and real property land use, including coordination of complex real estate and land development agreements. Conduct research, gather, and analyze data regarding demographics, market and economic trends, vacant land, opportunities, issues, barriers, and needs. Monitor and forecast fiscal and economic activities, and related legislation. Compile and maintain website information containing inventory of economic indicators /data on the City such as population growth, income levels, labor rates, taxes, transportation, vacant land data base, and other information relating to factors of business location. Administer Economic Development and Redevelopment programs. Prepare and monitor operating budgets, project, and program budgets, and develop and submit in a timely manner all required reporting and supporting documents. Research, prepare, and administer grant and funding applications and proposals, and administer grants. May supervise, train, and evaluate staff. Perform related duties as assigned. Skills /Abilities: Plan, direct and control the administration and operations of the economic development and redevelopment functions. Plan, organize, and promote economic development /redevelopment strategies, programs, and related activities. Implement goals, objectives, strategies, programs, and projects. Negotiate and administer owner participation and development agreements, leases, and other financing packages. Analyze complex technical and administrative problems, evaluate alternative solutions, and identify an effective course of action. Interpret and apply federal, state and local policies, laws, rules, and regulations. Accurately interpret and apply laws, ordinances, regulations, maps, plans, and development documents. Gather, analyze, and present a variety of complex data, including economic studies, financial statements, marketing studies, plans, specifications, and bid documents. Prepare clear and concise reports, correspondence, and other written materials. Establish and maintain accurate records. Coordinate multiple projects and meet critical deadlines. Work independently and exercise sound, independent judgment within established guidelines, and demonstrate initiative and creativity, with minimal supervision. Administer grant and contract activities. Supervise, train, and evaluate assigned staff. Communicate effectively both verbally and in writing. Cultivate and maintain positive, collaborative working relationships with members of the public and community organizations, business leaders, developers, contractors, City staff, City Council, and representatives of other government'agencies. Physical Demands and Work Environment: Employee is regularly required to: sit at a desk and in meetings for long periods of time; talk or hear, in person, in meetings, and by telephone; use hands and fingers to handle, feel, or operate standard office equipment; and reach with hands and arms. Intermittently, twist to reach equipment surrounding desk; walk to observe department activities; bend and squat to perform file searches; perform simple grasping and fine manipulation; use telephone and write or use a keyboard to communicate through written means; operate an automobile to attend various meetings and workshops. Qualifications Knowledge of: Principles and best practices of economic development and redevelopment, and of public administration, including budgeting and program management. Public and private sector considerations in making business expansion or location decisions. Strategies and methods for business attraction and retention. Techniques of marketing and promotion as related to tourism and economic development activities. Principles and practices of researching and analyzing the economic feasibility of local community and business development projects. Methods of financing economic development projects, the financial mechanics involved in real property transactions, and redevelopment of finance trends and practices. Federal, state, and local policies, laws, rules, and regulations dealing with economic development and redevelopment. Principles and practices of contract negotiation methods and techniques, contract development, and contract administration. Principles and practices of grant writing, application, and administration. Principles and practices of budget development and administration. Policies and procedures related to economic development, redevelopment, planning, zoning, and building. Statistical and research methods. Joint public /private sector approaches and techniques to stimulate economic activity in cities comparable to Petaluma. Education and Experience Education: A Bachelor's degree with major coursework in public or business administration, planning, economics or a related field is required. A Master's degree is highly desirable. Experience: A minimum of five (5) years of progressively responsible professional experience in public sector economic development and /or redevelopment is required. 0 At the City Manager's sole discretion, a combination of educational and specialized professional experience in a public sector environment performing economic development and/or redevelopment duties sufficient to demonstrate possession of the knowledge, skills, and abilities required for the position may be substituted for the required:minimums. Certifications /Licenses: Possession of a valid California Class C driver's license. Established: 12/20/10 Res 4: 20.10 -XXX N.C.S. Department: City Manager FLSA Status: Exempt 10 ATTACHMENT 2 ! Final Draft - November 2010 ACTION PLAN The Economic Strategic Plan for Petaluma is based on the nine goals and related objectives outlined above. Generally the goals address five basic outcomes of economic development: economic stability; economic opportunity; fiscal, health; ;meeting the shopping and service needs of the local population; and improving quality of life. Economic stability refers to the ability of the local economy to withstand economic cycles and is achieved by creating a diverse economic base. Economic opportunity refers to the existence of a business climate favorable to the start -up and growth of businesses and the opportunity to find meaningful work and career advancement. Fiscal health refers to the existence of a tax base capable of meeting the public service needs of the community. The shopping and service needs of the community can be met locally and have the secondary effect of providing additional tax revenues. All of these outcomes help to improve the quality of life. In addition, innovative goods and services produced in Petaluma, such as organic food, alternative energy, medical research, etc., can help to improve quality of life for society as a whole. The economic development action plan for Petaluma addresses; these goals in a sequence that responds to the city's current economic situation. The initial priorities are enhancing economic opportunity by reducing commercial and industrial vacancy rates and improving fiscal health. The initiatives related to these priorities are outlined first in the action plan, followed by longer term strategies that will help to address comprehensive economic sustainability for the City. ECONOMIC DEVELOPMENT ACTION PLAN OUTLINE A. Build an Economic Development Program 1. Financing Economic.Development Program Functions 2. Establish Petaluma Criteria for Providing Incentives /City Assistance to Businesses B. Design and Implement a Business Retention and Expansion Program 1, Identify types of businesses to target for business retention and expansion services 1 Form an ad -hoc business retention and expansion committee 3. Develop and a campaign to conduct on -site -visits 4. Conduct an annual business survey C. Provide Small Business Technical Assistance 1. Identify small businesses with capacity for growth 2. Provide business services through a network of service providers D. Conduct a Business Attraction Campaign 1. Identify target industries 2. Develop protocol for new business prospects 3. Defi what Petaluma has to offer new o e businesses Applied Development Economics, Inc. 13 Final Draft - November 2010 4. Create marketing message and identify marketing channels & prepare materials 5. Create Economic Development Website E. Reduce Vacancies 1. Coordinate delivery of business services, provide business outreach and loan programs 2. Plan for adaptive re -use of vacant buildings 3. Create additional flexibility in zoning 4. Review Impact fees F. Facilitate New Development Within the Central Petaluma Specific Plan Area 1. Develop creative mechanisms for financing infrastructure replacement or extension 2. Establish partnerships with other agencies and organizations to help implement the strategies G. Expand Tourism 1. Package attractions 2. Encourage more full- service hotels and space for conferences 3:. Leverage Fairgrounds as tourism asset 4. Conduct joint marketing 5. Market Petaluma as a green transportation hub 6. Track visitor trips H. Develop a Fairgrounds Master Plan Three to Five -Year Strategies I. Facilitate Industry Cluster Development 1. Diversified manufacturing 2. Food and beverage processing 3. Construction and green building services 4. Hospitality and tourism. 5. Health and wellness J. Promote Workforce Development 1. . Conduct joint marketing of workforce development opportunities 2. Enhance workforce training offerings 3. Work with Sonoma County Workforce Investment Board (WIB) 4. Enhance career technical training and school to work programs 5. Encourage green economy job training 6. Encourage vocational training in K -12 system K. Enhance Technology Infrastructure 1. Make City's website more user - friendly 2. Conduct. thorough technology assessment 3. Assess emerging technologies and their uses 4. Promote City as "tech savvy community" L. Expand, Retail Diversity 1. Plan for transition of older retail centers 2. Supp future expansion of Auto Plaza 14 Applied Development Economics, Inc. lv