HomeMy WebLinkAboutResolution 00-177 N.C.S. 09/18/2000
\ ~ Resolution No. 00-177 I.C.S.
of the City of Petaluma, California
ICES®LUTI®N ®F THE CITY C®UNCIL ®F THE CITY ®F PETALUNL~
DECLARING ITS INTENTI®N TO ESTABLISR THE
D®WNT®WN PETALUNIA BUSINESS IMPR®VEIVIENT DISTRICT
WHEREAS the California Streets and Highways Code Section 36500 et seq, authorizes cities to
establish parking and business improvement areas for the purpose of promoting economic
revitalization and physical maintenance of business districts in order to create jobs, attract new
business and prevent erosion of the traditional downtown business district, and
WHEREAS the Downtown Petaluma Business Improvement District Formation Committee ("the
Committee") has requested the Petaluma City Council to establish such an improvement district.
NOW THEREFORE the City Council of the City of Petaluma does hereby resolve, determine,
and find as follows:
1. The recitals set forth herein are true and correct.
2. The City Council does, at the request of the Committee, and pursuant to the California
Streets and Highways Code, declare its intention to establish the "Downtown Petaluma
Business Improvement District" (the "District").
3. The boundaries of the entire area to be included in the District, and the boundaries of each
separate benefit zone within the District, are set forth in the Map, EXHIBIT A,
incorporated herein by reference. A true and correct copy of the map is on file with the
City Clerk of the City of Petaluma.
Resolution No. 00-177 N.C.S.
4. The types of improvements and activities proposed to be funded by the levy of
assessments on business in the District are in EXHIBIT B attached hereto and
incorporated by reference.
5. The City Council intends to levy an annual benefit fee on businesses in the District for
selected improvements and activities of the District.
6. All funds of the District shall be expended on improvements and activities within the
District under the direction of the Petaluma Downtown Association acting as the BID
sponsoring organization.
7. The method and the basis .for levying the benefit fee on all the businesses within the
District are set forth in the EXHIBIT C attached hereto and incorporated herein by
reference.
8. New businesses shall be exempt from payment of the fee until the next billing period
following their establishment occurs.
9. A public hearing to establish the District is hereby set for October 16, 2000, at 7:00 PM,
before the City Council of the City of Petaluma, at City Hall, 11 English Street, Petaluma,
California.
10. At the public hearing the testimony of all interested persons, for or against the
establishment of the District interested in matters concerning the boundaries of the
District, the areas of benefit within the District and the assessments to be levied, will be
heard.
11. A protest against the District, or any aspect of it may be made orally or in writing. An oral
protest shall be made at the said public hearing. To count in the majority protest against
the District, a protest must be in writing. A written protest may be withdrawn from record
at any time before the conclusion of the public hearing. Each written protest
shall contain a written description of the business in which the person signing the protest is
interested, sufficient to identify the business, and its address. If the person signing the
protest is not shown on the official records of the City of Petaluma as the owner of the
business, then the protest shall contain or be accompanied by written evidence that the
person is the owner of the business. Any written protest as to the regularity or sufficiency
of the proceedings shall be in writing and clearly state the irregularity or defect to which
objection is made.
12. If at the conclusion of the public hearing there are of record, written protest by the owners
of the businesses within the District that will pay fifty percent (50%) or more of the total
assessments of the entire District, no further proceedings to create the District shall occur.
New proceedings to form the District shall not be undertaken again for a period of at least
one (1) year from the date of the finding of the majority written protest by the City
Council. If the majority written protest is only as to an improvement or activity proposed,
then that type of improvement or activity shall not be included in the District.
13. Further information regarding the proposed Downtown Petaluma Business Improvement
District may be obtained from the City Clerk of the City of Petaluma, at 11 English Street,
Petaluma, California and from the Petaluma Downtown Association , or telephone (707)
762-9348.
14. The City Clerk is instructed to provide notice of the public hearing as follows:
a. Publish this Resolution of Intention in a newspaper of general circulation in the
City of Petaluma once, at least ten (10) days before the hearing.
b. Mail a complete copy of this Resolution of Intention to each and every business
owner in the District within seven (7) days of the adoption of this Resolution by
the City Council.
15. This Resolution is effective on its adoption.
tuft/BID~Reso Intent 091800
Under the power and authority conferred upon this Council by the Charter of said City.
REFERENCE: I hereby certify the foregoing Resolution was introduced and adopted by the Council
of the City of Petaluma at a Regular meeting on September 18, 2000, Approved as to
by the following vote:
City Attorney
AYES: Healy, Cader-Thompson, Keller, Maguire, Hamilton, Vice Mayor To .iatt;~Mayor Thompson
NOES: None ~
I
ABSENT: None
-
ATTEST: t-~'
City CIS k t c ~ Mayor
Resolution No. 00-177 NCS
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i Petaluma, CA
Scale: N.T.S.
Pdntlnp Date: 05.18.00
Exhibit A ~ •
'Types ®f Lrv enf and ctivitmes
(Note: Figures for this .Draft Budget: of $90,000 were, arrived at by estimating .that there will be
approximately 500 BID member businesses .paying an average of $180.00 per business year.
Generally smaller businesses will pay less white larger businesses and banks will pay a higher annual.
fee.)
lPrograe~ Amoaont Percent
1) Development and Implementation of a Commercial Marketing $ 28,000 32%
Program
a) Development of Marketing Program Theme and Graphic $ 3,000
Design
b) Local Market Advertising $ 15,000
® "Shop Downtown Petaluma" Campaign,. Local
Advertising
® Downtown Directory of Goods and Services
c) .Regional Market Advertising $ 2,200
® Regional Print Media, etc.
d) Tour-ism -Traveler-Market Advertising $ 2,200
® Advertising in Travel Publications,. Sunset,- Via, etc.
Outdoor Advertising (away. from Petaluma) ,
e) Special Events and Cultural Activities $ 6,400
2) Streetscape Beautification, Seasonal Decorations & Public Arts $ 14,400 16%
Programs .
a) Wall Mural Program $ 3,600
b) Street Decorations, Banners, Pennants $ 3,600
c) Seasonal Decorations $ 3,600
d) Entrance Signage,lVlonumentation, Arch, etc. $3,600 ,
3) Downtown Property Protection, Safety & Security $.28,800 32%
a)' Hiring: Additional Security Patrols
b) Purchase of Security Equipment, Etc.
c) .Sponsor and Organize Security Training Workshops &
Seminars
d) Improve Downtown Public Area. Lighting
e) Other Programs Such as an Organized. Lobbying. Effort to
Encourage City to Provide Additional:Downtown Security
4) BID Programs Administration $ 18,000 20%
a) Annual Cost of Telephone, Copying, Mailing, etc. $ 2,000
b) One-half time Office Staff Position $ 16,000
'T®TALS $ 9®9®0® 1®®%
S:\tuR\BID\page 15ExhibitC
W
Suggested n~o n Peal~a a~ Annual B®
eers~ip benefit fee
ZONE A ZONE B ZONE C
Retailers and
Restaurants $ 150 (1-3 emp.) $ 100 $ 50
$ 250 (4'-6 emp.) $ 166 $ 83
$ 350. (7+ emp.) $ 232 $ 116
Antique $ 150 {1-3 dlr.) $ 100 $ 50
Collectives $ 250 (4-6 dlr.) $ 166 $ 83
$ 350 (7+ dlr.) $ 232 $ 116
Service $100 (1-3 emp:/op.) $ 75 $ 50
Businesses $ 200 (4=6 emp./op.) $150 $100
$ 300 (7+emp./op) $225 $.150
Professional $ 1.25 $ 82 $ 41
Businesses
Financial $ 500 $ 500 $ 500
Institutions
Lodging $ 150 (1-10 rooms) $ 150 $ 150
$ 250 (11-25 rooms) $ 250 $ 250
$ 350 (26+ rooms) $ 350 $ 350
Note: retail, restaurant and service businesses will be charged on size which will be determined
by number of employees, either full-time. or the equivalent made up of multiples of part-time
employees while Antique Collectives will be charged by number of business licenses active
within one location.
u~ine~s Type efinitiof~se
Retail, Restaurant and Antique Collectives: Businesses that buy and resell goods or comestibles.
Examples are clothing stores,: shoe stores, office supplies and antiques shops as well as
businesses that sell prepared foods and drinks.
Service Businesses: Businesses that sell services. Examples are beauty and barbershops, repair
shops, most automotive-oriented businesses, entertainment businesses such as theaters, etc.
Lodging: Includes renting rooms by the day or week to community visitors.
Professional Businesses: Includes Architects, Engineers, Attorneys, Dentists, Doctors,
Accountants, Optometrists, Realtors, Insurance Offices, Mortgage Brokers and most other
businesses that require advanced. and/or specialized licenses and/or advanced academic degrees.
Financial Institutions: Includes Banking, Savings and Loan and Credit Unions.
S:\tuft\BID\page 15ExhibitC