HomeMy WebLinkAboutPCDC Minutes 12/13/1976SPECIAL MEETING
ROLL CALL
APPROVAL OF MINUTES
LETTER FROM PROJECT
AREA COMMITTEE
SIGN COMMITTEE
CHAIRMAN
PETALUMA COMMUNITY DEVELOPMENT COMMISSION
Minutes of Meeting
Monday, December 13, 1976-- 9:00 a.m.
The Special Meeting:of the Petaluma Community Development
Commission was called to order by Chairman Helen Putnam at
the hour of 9:00 a.m. The reason for the call for Special
Meeting was to change the meeting time from 4:00 -p.m. to
9:00 a.m.
Present: Commissioners Brunner*, Cavanagh*',- Harberson*,
Hilligoss, Mattei, Perry, and Chairman Putnam
Absent None
* Commissioner Brunner arrived at 9:25 a.m. Commissioner
Cavanagh arrived at 10:17 a.m. Commissioner Harberson
arrived at 9:45 a.m_
The Minutes of November 8, 1976, were approved as mailed.
A letter dated December 8, 1976, addressed :to the Petaluma
Community Development Commission and signed by Clark Thompson„
Chairman of the Sign Committee of the -Project Area Committee,
was read by the Recording Secretary and ordered filed.
Mr. Clark Thompson was present .in the audience and stated one of the goals of the Sign
Committee of the Project Area Committee is to achieve some -kind of :sign coordination
in the downtown area. Mr.. Thomp-son.stated_it was his understanding the sign ordinance
is being reviewed; and prior to the adoption of .the ordinance, the -Project Area Commit-
tee would like to reach some kind of agreement with the Commission to meet their goals.
Executive Director Robert Meyer stated the Commissioners, in their capacity as Council
members, had indicated :they were not :looking to make major changes in the.sign ordinance.
The :main concern was how to treat the signs which are presently in use that do not meet
the requirements of the sign: ordinance. He suggested the PAC work with the Planning
Department in suggesting the treatment .of signs in the Redevelopment Area. Since the
Commission had discussed adoption of themes for the area, some .of the smaller lots
under the present ordinance.co:uld have quite large signs.. It is hiss understanding.
the Project Area Committee wishes .to be more restrictive in the downtown area than
permitted under the present ordinance. Commissioner Mattei felt this was the right
approach- that all phases of modification to the sign ordinance be reviewed before
incorporation into the final ordinance. Chairman Putnam stated since .the -PAC letter
had asked to have a member of the Commission work with the Sign Committee, she
wondered if it would not be just as well to have a member of the staff work with
the Committee. Mr.:.Thompson indicated this would meet with their approval. However,
two or three weeks prior to the introduction of the sign ordinance, they would like
to have a member of the Commission discuss .it with them.
The discussion then led to the ad hoc committee of the Chamber of Commerce which
was presently working on modifications to the sign ordinance. Executive Director
Robert Meyer stated it was his understanding the Chamber committee is writing a
completely new sign ordinance and not merely making modifications to the present
ordinance. He questioned the Commissioners whether _this was the intent or whether
they had wanted suggestions from the Chamber committee in modifying the present
ordinance. Chairman Putnam then suggested a meeting should be held which would
include the PAC Sign Committee as well as the Chamber committee with two members
of the Commission., Commissioner Hizlligoss and Commissioner Mattei., attending the
meeting to hear what the proposals are. Mr: Thompson then questioned whether the
Commission wanted the PAC to go through the entire draft of the sign ordinance
being proposed by the Chamber of Commerce's committee.
Executive Director Robert Meyer,stated if the Chamber of Commerce is drafting a
completely new ordinance, the staff -will need time to review the ordinance, and
it would be quite a task.- Mr. Meyer stated"it was his understanding the Council
and the Commissioners were not -as interested in Having an entirely.new ordinance
drafted but were.interested in how to handle signs which were not in conformance.
LETTER FROM PROJECT
AREA COMMITTEE
SIGN COMMITTEE
CHAIRMAN
(CONY D )
Chairman.Putnam stated she felt it was. necessary for the two
groups to get together with Commissioner.Hilligoss and
Commissioner Mattei to explore.precisely what is being
done on the new sign ordinance and to determine whether
the present ordinance should be modified or if themes
should be -considered, and felt there should be a complete
understanding of the problem.
PROGRAM OF SERVICE/ Finance Director John Scharer reviewed the memorandum dated.
BUDGET 1977 December�10, 1976, addressed to Robert -:R_ Meyer which out-
lined the balance sheet, the current.expense statement, and
the proposed budget of the Petaluma Community Development
Commission as of November 30, 1976. Mr. Scharer indicated prior budgets had been
prepared on six -month -increments. The proposal before.the Commission is for a budget
for the.calendar year 1977, January through December, rather than on a fiscal year
basis. The total budget for the year is estimated to be $20,012. The balance from
the original loan from the City is $8,900. The Community Block Grant is $5,000, and
the additional loan needed from the City is $6,112. Executive Director Robert Meyer
stated the Commission can approve the budget, but the City Council has to approve
the loan. At the conclusion of the discussion, Commissioner Mattei moved to adopt
the budget and to request a,loan.of $6,200 from the City. The motion was seconded
by Commissioner Hilligoss and unanimously adopted. (Commissioners Cavanagh and
Harberson were absent when the vote was taken.) The document reviewed by Finance
Director Scharer is on file with the Recording Secretary.
PRIORITIES FOR
IMPLEMENTATION OF
REDEVELOPMENT PLAN
Project Manager Janie Warman reviewed the tabulation of the
questionnaire completed by both the Commissioners and the
Project Area Committee. In comparing the overall ratings,
the highest percentage total was given to the encouragement
for private development.
Some discussion was held regarding the need for an alternate route for truck traffic.
It was determined this was not a proper project for the Community Development_
Commission as it is already budgeted, but Ms. Warman pointed out the Project Area
Committee felt it was an important matter which should be addressed.
The need for additional parking.in .the downtown area was the.subject which received
the greatest amount of discussion by the ,Commission. Project Manager Janie Warman
indicated there are three major pedestrian pathways in the downtown area, and the
traffic engineers had indicated a need for 350 additional parking spaces. The
three suggestions were for expansion of the "A" Street Parking Lot, expanding the
Keller Street -Parking hot, and provide additional parking along.Petaluma Blvd.
Commissioner Mattei stated he did.not feel a comparison could be made between
the '.'A" Street Parking Lot which is not metered and.the Keller Street Lot -for
which there is a charge: Commissioner Perry indicated the "A" Street Lot is
currently being heavily used, primarily because of the Mill being in the vicinity.
It was also pointed out by Mr. Scharer there are 45 parking spaces in the "A"
Street Lot, 15 of which are permit parking spaces; and of the 15 permits sold
monthly, one-half of them are purchased by one firm for their employees to park.
Commissioner Mattei indicated he felt it was important to determine where parking
should be provided to encourage development. He suggested that providing addi-
tional parking on Petaluma Blvd. may be the encouragement needed to rehabilitate
the building formerly used by Penney's. Chairman Putnam indicated she felt all
three areas needed to be discussed as the former public library would be heavily
utilized and place additional burden on the "A" Street Parking Lot. She also
felt the Keller Street Lot_ needed some type of expansion; and if commerce was
to be encouraged along Petaluma Blvd., then additional parking should be provided.
in this area.
Project Manager Janie Warman stated of the major merchandising firms which have
been contacted, all have indicated they would need ample.parking in order to
occupy some of the.larger buildings such as the Penney building or the McNear
Building.. This would be necessary,to attract customers to their stores. The'
merchants in.the downtown area have also indicated major stores are needed rather
than many more small, specialized shops. Ms. Warman stated perhaps the Commission
would want to take a pro -active -instead of a re -active measure regarding parking,
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PRIORITIES FOR i.e. to provide parking as the.public improvements project
IMPLEMENTATION OF for the Redevelopment Area to encourage private development.
REDEVELOPMENT PLAN
Financing for additional parking was discussed. Mr. Meyer
indicated -the tax~increment financing would not pay for
350 parking spaces. Mr. Scharer also stated, generally, public parking takes
property off the tax rolls. From a financing standpoint, the Commission would
have to look at a loan from some source.of the City,whether it be from the
General Fund,Revenue Sharing or Parking Meter revenue: Funds would have to be
advanced; and. -in his opinion, this would be the pro=active rather than the re-
active action. The Commission could make an investment in the parking area then
hope that the increment from the surrounding area would generate enough business
to pay back the funds.
Mr. Meyer stated from thediscussion held by the Commission it appears the main
priority in the project is parking and how it is to be provided. There are several
ways .to accomplish this, and one would be the assessment district procedure; another
would be private party involvement; tax increments were also suggested; or, a
combination of the downtown improvement fund and the revenue from the parking
meters if they are left in.' It was suggested the matter of parking be thoroughly
discussed at the January 10, 1977, meeting of the Commission. Staff wasdirected
to prepare figures on the development for the "A" Street Parking Lot including
the abandonment of the street, as well as the figures for the Keller Street Lot
and the possibility of purchasing property and providing parking on Petaluma Blvd.
PROPOSED LETTER Executive Director Robert Meyer referred to a proposed
INVITING OWNER letter to be sent to property owners in the Project Area
PARTICIPATION and asked for the Commission's approval of the letter
before it was mailed. Ms.. Warman advised the mailing of
this letter had been recommended by the Special Counsel
for the Petaluma Community Development Commission, Mr. Joseph Coomes. The
Commissioners voiced no objection to the letter.
NEW MEMBERS - Ms. Warman indicated there are five vacancies on the Project
PROJECT AREA Area Committee. The following people had expressed a
COMMITTEE willingness to serve: Robert Mattei, Robert Koenitzer,
Robert McDonald, and Jean Winterhalder. In addition, she
had stated Skip Sommer of the Great Petaluma Mill indicated
he would no longer be able to serve on the Committee, but there would be one
representative from the Mill to serve in his place.
PAC MINUTES Ms. Warman advised the Project Area Committee is meeting
NOVEMBER 18, 1976 the first and third Thursdays of the month at North Bay
Savings and Loan at 4:00 p.m. Ms. Warman pointed out the
minutes were sent to the Commissioners to bring to their
attention the emphasis placed on priority for parking in the Project Area. Ms.
Warman advised copies of all meetings of the Project Area Committee would be sent
to the Commissioners in the future.
PROJECTS FOR Executive Director Robert Meyer advised in previous meetings
IMPLEMENTATION the matter of themes to be established either block by block
or for districts had been discussed by the Commission. If
this was the intent, Mr. Meyer indicated the Project Area
Committee should be given some suggestions regarding themes for various areas to
see what they could bring back to the Commission for their review. Deputy Director
Frank Gray indicated there are probably common threads that run throughout the
area, and themes could be used in various sections, such as a gaslight district
for the McNear block.. Commi.ssioner.Hilligoss stated she would like to get away
from .the word "theme" as she felt it may be objectionable to prospective property
owners if they felt they were being tied into a certain theme, such as a western
town. She preferred to use the expression, "blending the old and the new." Mr.
Meyer indicated some direction needs to be given shortly as there are several
buildings being considered for renovation or construction in the downtown area,
and the developers should have some idea of what to expect at the sige design
review. Ms. Warman suggested "design criteria" be used instead of the word "theme".
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PROJECTS FOR Ms. Warman also stated at the latest meeting.of the Project
IMPLEMENTATION Area Committee, there was some.discussion regarding employees'
parking. If the Commission was agreeable, the staff could
look at areas adjacent to the Project Area for possible
employee parking.
ADJOURNMENT There being no further business to come before the
Commission, the meeting was adjourned at 10:37 a.m.
Attest:
R ording ecretary
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Chairman