HomeMy WebLinkAboutStaff Report 4.B 01/04/2016Agenda Item #4.B
DATE: January 4, 2016
TO: Honorable Mayor and Members of the City Council through City Manager
FROM: William Mushallo, Finance Director
SUBJECT: Resolution to Approve the 2016 Downtown Petaluma Business Improvement
District Annual Report and Related Budget; Declaring the Intention to Levy the
2016 Annual Assessment; and Setting a Public Hearing on the Proposed 2016
Annual Assessment
RECOMMENDATION
It is recommended that the City Council adopt the attached Resolution Approving the 2016
Downtown Petaluma Business Improvement District Annual Report and Related Budget,
Declaring the Intention to Levy the 2016 Annual Assessment for the District, and Setting the
Public Hearing on the Proposed 2016 Annual Assessment.
BACKGROUND
In November 2000, the Petaluma City Council adopted Ordinance 2104 N.C.S., establishing the
Downtown Petaluma Business Improvement District (DPBID). In the Ordinance, codified in
Chapter 6.04 of the Petaluma Municipal Code (PMC), a Board of Directors is established to
administer the affairs of the District.
Under PMC section 6.04.100, the Board of Directors must present the City Council with an
Annual Report and related budget information for review and approval prior to adopting a
Resolution of Intention to levy an annual assessment. The City Council cannot adopt, modify or
otherwise amend the proposed budget of the district in a manner that is inconsistent in any way
with the budget as agreed to and presented by the district board of directors except in the case of
a written majority protest from business owners which will pay fifty percent or more of the
assessments proposed to be levied.
Section 6.04.050 of the Petaluma Municipal Code lists the types of improvements and activities
that may be funded by the levy of assessments on businesses within the DPBID. Fundable
improvements include, but are not limited to, the acquisition, construction, installation or
maintenance of any tangible property with an estimated useful life of five years or more
including, benches, trash receptacles, decorations, fagade improvements, and permanent
landscaping. The activities that may be funded include, but are not limited to, the promotion of
public events which benefit businesses in the area and which take place on or in public places
within the area; the furnishing of music in any public place in the area; and activities which
benefit businesses located and operating in the area, including but not limited to, commercial
shopping and promotional programs. The Petaluma Downtown Association (PDA) Board serves
as the BID Board of Directors.
The fiscal year for the BID begins on January 1 st. This report was presented at the December 7,
2015 City Council meeting but moved to the January 4, 2016 meeting because potential conflicts
of interest of councilmembers resulted in no quorum.
The types of improvements and activities included in the 2016 proposed budget for funding by
the levy of assessments on businesses in the District are as follows:
• 32% Security
$20,800
• 28% Marketing
$18,200
• 20% Beautification
$13,000
• 20% Administration
$13,000
Total:
$65,000
A detailed listing of the activities included in these categories is provided in Attachment 7.
DISCUSSION
Pursuant to PMC Section 6.04.100, the district board of directors must annually present a budget
for City Council review and approval prior to the beginning of each fiscal year. The purpose of
this process is to comply with the Act provisions regarding public notice and hearing prior to
establishing the benefit assessments for the following fiscal year. It is recommended that the
public hearing be held on January 25, 2016. At that time the City Council will be asked to
consider public comment and input on the proposed budget and the BID annual assessment. A
draft version of the notice that is going out to approximately 600 businesses in the district
boundary is provided in Attachment 4.
MuniServices, LLC performed the BID billing and collection services for 2015. Mungle &
Associates will carry out these services in 2016. The services include printing and mailing the
BID notices and attachments, processing and depositing all payments, and preparing and
submitting reports to City and PDA staff for periodic review. Mungle & Associates will mail up
to 3 notices and make a reminder call approximately 15 days before the deadline to pay. A post
office box in Petaluma will be acquired for receiving BID payments, and payments will be
picked up weekly and processed for deposit into a BID bank account. MuniServices will
continue to provide year -round delinquent account collection services and will work on
collecting delinquent account revenue for calendar years 2012, 2013, 2014 and 2015.
FINANCIAL IMPACTS
Over the past ten years, the BID has received the following from assessments:
• 2001 $27,633
• 2002 $37,202
• 2003 $23,862
• 2004 $53,300
N
• 2005 $51,379
• 2006 $54,054
• 2007 $56,960
• 2008 $54,644
• 2009 $49,932
• 2010 $55,757
• 2011 $55,994
• 2012 $45,176
• 2013 $45,505
• 2014 $47,000
• 2015 $61,940 (includes collections from 2012, 2013, and 2014)
Mungle & Associates' fee for calendar year 2016 billing and collection services includes a
$500.00 one -time set up fee and $10.15 per business billed. The fee will be invoiced to the PDA
and paid for by the PDA. MuniServices' fee for providing delinquent account collection services
is 25 percent of the amount collected.
ATTACHMENTS
1. Resolution Approving 2016 Annual Report and 2016 Budget and Declaring Intention to Levy
Annual Assessment
2. DPBID Annual Report, Budget and Map for 2016 Fiscal Year
3. Ordinance 2104 N.C.S. (Exhibit 1 to Resolution) with Exhibit A to Ordinance
4. Draft Public Notice
5. Letter of Correspondence
6. Draft BID Invoice and Letter to Business Owners with Attachments
7. 2015 Fiscal Year BID Funds Received and Expenditures and Financial Information from the
Petaluma Downtown Association
3
ATTACHMENT I
RESOLUTION APPROVING THE 2016 DOWNTOWN PETALUMA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED BUDGET;
DECLARING THE INTENTION TO LEVY THE 2016 ANNUAL ASSESSMENT FOR
THE DISTRICT; AND SETTING A PUBLIC HEARING ON THE PROPOSED 2016
ANNUAL ASSESSMENT
WHEREAS, on November 20, 2000, in accordance with California Streets and Highways
Code Section 36500 et seq. ( "the Act "), the Petaluma City Council adopted Ordinance 2104
N.C.S., later codified as Chapter 6.04 of the Petaluma Municipal Code, establishing the
Downtown Petaluma Business Improvement District ( "DPBID "), within the area described in
Exhibit 1, which is attached to and made a part of this Resolution; and
WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the types of
improvements and activities that may be funded by the levy of assessments on businesses within
the DPBID as follows:
A. The acquisition, construction, installation or maintenance of any tangible property with
an estimated useful life of five years or more including, but not limited to, the following
improvements:
1. Benches
2. Trash Receptacles
3. Decorations
4. Fagade Improvements
5. Permanent Landscaping
B. Activities including, but not limited to, the following:
1. Promotion of public events which benefit businesses in the area and which take
place on or in public places within the area.
2. Furnishing of music in any public place in the area.
3. Activities which benefit businesses located and operating in the area, including
but not limited to, commercial shopping and promotional programs; and
WHEREAS, under Section 6.04.100 of the Petaluma Municipal Code, the Board of
Directors established to govern the affairs of the DPBID must present the City Council with an
annual report and budget for review and approval prior to the City Council consideration of
levying a benefit assessment for the following fiscal year; and
M
WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in
accordance with the Act, which establishes annual procedures governing the levy of assessments
pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent
giving notice of a public hearing at which written and oral protests may be made concerning levy
of an annual assessment, and adoption of a resolution approving the annual report and levying
the assessment; and
WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual
assessments pursuant to the Act must be conducted in accordance with Sections 36524 and
36525 of the Act, which provide as follows:
A. The City Council shall hear and consider all protests against the establishment of the
area, the extent of the area, or the furnishing of specified types of improvements or
activities within the area. A protest may be made orally or in writing by any interested
person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be
in writing and shall clearly set forth the irregularity or defect to which the objection is
made.
B. Every written protest shall be filed with the City Clerk at or before the time fixed for the
public hearing. The City Council may waive any irregularity in the form or content of
any written protest and at the public hearing may correct minor defects in the
proceedings. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing.
C. Each written protest shall contain a description of the business in which the person
subscribing the protest is interested sufficient to identify the business and, if a person
subscribing is not shown on the official records of the City as the owner of the business,
the protest shall contain or be accompanied by written evidence that the person
subscribing is the owner of the business. A written protest which does not comply with
this section shall not be counted in determining a majority protest.
D. If written protests are received from the owners of businesses in the proposed area which
will pay 50 percent or more of the assessments proposed to be levied and protests are not
withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings
to create the specified parking and business improvement area or to levy the proposed
assessment, as contained in the resolution of intention, shall be taken for a period of one
year from the date of the finding of a majority protest by the City Council.
E. If the majority protest is only against the furnishing of a specified type or types of
improvement or activity within the area, those types of improvements or activities shall
be eliminated; and
WHEREAS, the 2016 DPBID Annual Report proposes no changes in the boundaries,
method of assessment, or rate of assessment related to the DPBID; and the proposed DPBID
2016 Budget establishes the following budgetary priorities with estimated revenues and
expenditures:
5
32% Security
$20,800
28% Marketing
$18,200
20% Beautification
$13,000
20% Administration
$13,000
Total:
$65,000
WHEREAS, the 2016 Annual Report of the DPBID is on file at the City Clerk's office
for public review and contains a full and detailed description of the DPBID improvements and
activities to be provided for the 2016 fiscal year, the boundaries of the DPBID and any benefit
zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID
for the 2016 fiscal year.
NOW, THEREFORE, BE IT RESOLVED THAT subject to California Sheets and
Highways Code Section 36500 et seq. (the "Act ") and a public hearing to be held pursuant to the
Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual
Report and Budget for Fiscal Year 2016 to pay for improvements and activities within the
DPBID which is attached and made a part of this Resolution as Exhibit 1 in accordance with
Chapter 6.04 of the Petaluma Municipal Code and the Act. The City Council reviewed and
approved the DPBID 2016 Annual Report and Budget at their January 4, 2016 Council meeting,
at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA; and
BE IT FURTHER RESOLVED that a public hearing will occur on January 25, 2016 at
7:00 PM, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA, concerning
levy of the assessment proposed for the DPBID for calendar year 2016. At the hearing, written
and oral protests may be made in accordance with California Streets and Highways Code
Sections 36524 and 36525.
0
ATTACHMENT 2
DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT, BUDGET AND MAP FOR 2016
1. Changes in Boundaries: None are proposed.
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements /Activities to be Undertaken & Related Budget: As
proposed in the budget below and detailed in Attachment 7.
5. Surplus/Deficit Carried Over from Prior Year: None
6. Contributions from Other Sources: None
Downtown Petaluma Business Improvement District 2016 Budget Allocations
32%
Security
$20,800
28%
Marketing
$18,200
20%
Beautification
$13,000
20%
Administration
$13,000
Total:
$65,000
Security - 32% - The PDA contracts for coverage of the general downtown area
to be performed on a regular nightly schedule. (The administration of this contract
is not to be confused with a separate contract not paid for with BID funds for the
Keller Street Garage.)
Marketing - 28% - These funds are used to supplement additional funds paid by
individual merchants for the combined marketing efforts to create public
awareness of events occurring in the downtown; i.e., Sidewalk Sale, Trick -or-
Treat Trail, and other downtown events such as those listed under
"administration." PDA develops joint marketing agreements with the merchants
using these funds and utilizes the combined buying power of the PDA and
merchant community to obtain favorable prices for advertising that would not
ordinarily be available to the individual merchant.
Beautification - 20% - A volunteer committee meets to consider requests for
investing in beautification projects downtown.
Administration - 20% - Collected funds go to the day -to -day operations of the
PDA office. Cost centers include rent, salary expense, and event coordination
(implementation of downtown events like Butter and Egg Days, Antique Faires
(2), At and Garden Festival, etc.).
7
Types of Businesses Assessed
• Retail, Restaurant and Antique Collectives: Businesses that buy and resell
goods or comestibles. Examples are clothing stores, shoe stores, office supplies
and antiques shops as well as businesses that sell prepared foods and drinks.
• Service Businesses: Businesses that sell services. Examples are beauty and
barbershops, repair shops, most automotive - orientated businesses, entertainment
businesses such as theaters, etc.
• Lodj4injZ: Includes renting rooms by the day or week to community visitors.
• Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists,
Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage
Brokers and most other businesses that require advanced and /or specialized
licenses and /or advanced academic degrees.
• Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Assessment by Tvne of Business Within Zones
Note: Retail, restaurant and service businesses will be charged on size which will
be determined by number of employees, either full -time or the equivalent made
up of multiples of part -time employees while Antique Collectives will be charged
by number of business licenses active within one location.
ZONE A
ZONE B
ZONE C
Restaurants and
Retailers (1 -3 Employees)
$150
$100
$50
(4 -6 Employees)
$250
$166
$83
(7+ Employees)
$350
$232
$116
Antique (1 -3 Dealers)
$150
$100
$50
Collectives (4 -6 Dealers)
$250
$166
$83
(7+ Dealers)
$350
$232
$116
Service (1 -3 Emp /Operators)
$100
$75
$50
Businesses (4 -6 Emp /Operators)
$200
$150
$100
(7 +Emp /Operators)
$300
$225
$150
Professional
$125
$82
$41
Businesses
Financial
$500
$500
$500
Institutions
Lodging (1 -10 Rooms)
$150
$150
$150
(11 -25 Rooms)
$250
$250
$250
(26+ Rooms)
$350
$350
$350
Note: Retail, restaurant and service businesses will be charged on size which will
be determined by number of employees, either full -time or the equivalent made
up of multiples of part -time employees while Antique Collectives will be charged
by number of business licenses active within one location.
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FI I E IDA %t ATTACHMENT 3
EXHIBIT 1 TO RESOLUTION
1 ORDxN.ANCE NO. 2104 RU,
4
'5 Introduced by Councilmember Seconded by Councilmember
6 =
7 NCatt Ma uguire . Pamela Torliatt
10'
.12 AN O"FKANCx!, OF TM Cr"X CQu-NaL OF THl CM 4r:C, TALUMA.,'
13 CAL7F0 ZN3A; AU1� . CHAPTI{ R 6.04 ` O TRE, P I TA UM:A, MUMCIYAL CODE''
14 ESTA.13LIS1 1NC• TI M )D owNT6wN PFTA.LumtA.
.137USMSS 1WROVE, W, T DI$TRTCT
1.6
17 RECIT.ALS;
19 ` MI RE, AS„ on. September 18, 2.000, the City Council of Petalurna, on•'behalf of the City of
20' Petaluma, •'(the "City "), adopted Resolution 400177 N.C.S. (the ` *soludoi "`% declaring its
21 intention to establish a Parldng and:Business Improvement District (hereifnafter referred to as the
22 "District "), to levy a benefit assessment on all businesses, trades; professions; and vendors within
23 said )Jistrict, the proceeds of which shall be used for the public purposes Herein -described `to
24 benefit the businesses in the District, pursuant to the Parldng- and Busi6ess Improvement Aroa.
25 Law of 1989, Part 6 (commencing with -Soction 36500) of Division 18 of the California Streets
26 and.Mghways Code (the "Act" j; and,
27
28 WICM�REAS* pursuant to the .Art'and the Rcsoluliori, City conducted a public hearing, after
29 having gives due notice thereof as required by law, on October 16, 2000, at 7:00 PK at . City
30 HdU, II English Street, -Petaluma, CaMknia; and,
3
32 WRCRCAS, said public hearing has been Feld and the City Council has heard and considered
33 all oral and wfitten'protests and oilier comments regarding suckzproposed actions; and,
Ord, 2104 N'CS Page 1
10
I 'WM1WAS, protests.in writing from businesses in the proposed District paying 50°j or more of
2 the proposed assessment have not been received; and,
4 ,VSrEERM.A:S, this City Council has ' now defurmined to establish the proposed District as- a
5, Parking and Business xmprovament .Area, to provide for the imposition of a. benefit assessment
6 and.to adopt" ordinance to such effect; and,
7
8 _'WHGI1AS, in the opinion of this City Council, the businesses witbin the District will be
9 benefited by tho 'expenditure of the funds raised by the assessments levied hereby in the manner
10 prescribed herein; and,
12 WMtREAS, this City Council may, for each of the purposes set forth ih Section 36510 & 36513
13 of the .pct, establish bno or more separate benefit zones based upon the degree of benefit derived.
14 from the formation of the District, and rn, iy impose a tiered assessment or charge within: each of
15 the benefit zones; and,
17 ' VB ESAS, all 'provisions of the Art 'applicable to the establishinoi , ' modification, or
18 disestablislimimt of a District shall apply to.the. establishment, thodification, or disestablishment
19 of benefit zones pursuant to the Aot, and the establishment or the'modification bf any benefit '.
20 zone shall follow the. saThe -procedure as-provided for under the establishment. of a parking and
21 business improvement distzict; .and, the disestablishment of a benefit zone shall follow the -same
22 procedure'as provide for disestabhshment. of a District; anal,
•24 'WHEWtiAS, upon the request of the District Board a£ Directors, this City Council'shall:
25, commence t1ie proceedings required• by law to amend the Windaries, assessments or charges
26 established pursuant to this Ordinance subject to approval of the Board of Directors of the
27 District as expressly provided for - herein; said modifications being made pursuant to the
28 prmodural requirements of the Act, but no assessment or charge shall be-modified which. would
29 impair the ability of the District to meat the obligations of a contract to construct or 6p6rate
30, physical improvements in the District; and,
Ord, 2104 NCS page 2 .
11
I 'WREREAS, adjustments may be made M' the assessments or charges to businesses in the
2 Distftct, or in the uses to which the revenue shall be puff, 'as' specified in this Ordinance and
3 subject to Board approval, provided such changes are made. by a supplemental Ordinance
4 adopted after a hearing before the City Council; and,
6 WRBXA8, for purposes of the assessments or charges to be unposed- pursuant td . this.
7 Ordinance, this City Council may mare a reasonable classification of businesses, giving
8 consideration• t(Y- various factors, including general benefit to businesses and the degree 'of benefit
9 received from District programs: and;
10
11 ,V MMRAS, the assessments or charges levied on businesses pursuant to this Ordinance shalt, to
12 then maximum extent.-feasible, be levied on the basis of the estimated benefit to the businesses
13 within the District..
14
15 NOW, T)�REI FORE, THE. CITE' COUNCM OF TSC CZ'I`Y Off+' VN TALUMA DOES
16 O:RDA7N AS FOLLOWS:
18 Section X._ Resoltition• of Intention, Public Hearing and Findings, The Recitals hereof. which set
19 forth facts regarding the adoption of Council Resolutions, the coziduct of publid hearhigs. and '
20 -certain findings of the City Council;,are true and correct and incorporated hereiiz by reference.
21
22 Section '2. CNAJ?TER. 6.04 is hereby added to the Petaluma Municipal Code; providing as
23 -follows: '
24 '
25. CHAPTER 6.04 DOWNTOWNPETALUMA. BUSINESS IMPROVEMENT DISTRICT.
.26
27 6.04.010 DelxnitxOTJs.
28 In order to disti�guish between District businesses and for the purpose of calculating and
29 applying the amount of assessments owed, the following definitions shall apply;
30
31
Ord. 2104 NCS
Fagg 3
12
I A. Retail Businesses; "Retail Businesses" .include all bmin.esses not covexed by other
2 definitions set'out in this section, at least fifty percent (50 %) of whose grass income is '
3 derived from "xetail sales" as- that term -is defined under the California Sales and Use 'fax
4 Law, The fact that a substantial part of its business consists of sates other than retail sales
5 does ,not exclude said business from this classification so 'long as such other business
6 component do.es not, account for more than fifty percent (50 %) of said business' gross
7 incoixre;
• 9 B. Restaurants: "Restaurant". businesses include cafes, eating establishments, sandwich
10 , shops, dinner houses, restaurants -and fast food services and other similar businesses;
12 C. Antique Collectives: "Antique, Collectives" • includes such businesses and business
13 locations that represent multiple dealers of aniique merchandise within one location..
14
15 D, Service: "Service" businesses include businesses that cornbihe retail and product services.
16 Examples• are appliance stores, most automotive• - oriented businesses, 'repair 'shops,
17 repairing and'servicing businesses and service stations. Other businesses of a general
18 service typo nature such as general office, .news and advertising media, printers, renting-,
19 and leasing businesses, utilities, -.vending machine businesses, household finance
20 companies, antertainmeftt businesses and other similar businesses not otherwise included
21 in categories a, b, c, e., f; or g are included in tlus'section;
22 ..
23 . ' B, Lodging: "Lodging" businesses include inns, Hotels; motels, RV Parks and other similar
24 businesses;
25
26 F. Professional: "Professional" includes 'attorneys, _architects, accountants, engineers,
27 surveyors, physicians, dentists, optometrists, chiropractors and others in a .medical I
28 health service field, consultants, real estate bt- okers, :financial advisors, Iaboratorles
29 (including dental and optical),:hearing aid services, artists, photographers and designers,
30
31
Ord. 2104 NCS Page d
13
1 0r. Fi_aancial: Banks, savings•& lodns,, creditunions, etc.
3 . H, Calendar'Y'ear: "Calendar Year" means%fanuary 1st to and including December 31st of
4 the same year.
6 1, Bilbg Period: 'Billing period" shall refer to the period of any .portion of a calendar year
7 in which a business operation as defined above.
9 6.04.020 Establishment of Bou"adaries.
10 A Parking and Business Improvement District is hereby ,established pursuant to the Parlring and'
11 Business Tinprovement Area Lave of 1989, Streets and HigIaways Code Section 36500 et seq. The
12 boundaries of the Distiict and. the beriefit zones within the District shall be as set fofth on the
13 Exhibit "A ", as attached, to the Ordinance adopted to create said District and incorporated. herein. .
14 by reference. This District shall be Imown as the "Downtown Petaluma Business Improvement
15 District" (the "Dhstri e').
16
17 6.04.030 Estab.11shment. of District Board -of Directors.
18 There shall be a Board of Directors ("Board ") of the Distrief to administer the affairs of the
19 District. Said Board shall be constituted of businesses within the District: Within the Board there
20 • shall• be a President, Nice-President, Secretary and Treasurer elected by the Membershiip, and
21 such other* officers as deemed necessary by the Board.. Such other officers shall b6 appointed by-
22 the Board of-Directors at their discretion. -All voting within the, District regardhng election of
23 Board Member$ anal any actions regarding the nohnal and routine conducting , of .District
.24 Business shall be based on one (1) vote per assessed dollar, and said business fnust• be current in_
25 payment. oftbeir-District assessment(s) to participate in such votes. .
26
27 6,04.040 El stablislimwt of Benefit.A.ssessnnent. .
'28 All 'businesses, trades, and professions located within the District boundaries shown on. the
29 Bxbibit "A" referenced in Section. 6.04,030,-shall, commencing 7anuary 1, 2001, pay an annual
30 ' benefit assessment to the District in an amount adopted by,kQsolution of the City Council ofthe
31 ' City ofPetaluma.
-Ord, 210 NCS :Page 5
14
1 _ 6:04.050 Purpose and Use of 13eneflt .A.ssessxn'ents. .
2 The typos of impxovements and activities proposed to be funded by the levy of assessments on
3 businesses in the District are as follows:
4
5 A. The- acquisition, construction, installation, or maintenance of any'tangible property with
6 an estimated useful He of five years or more including, but not 'limited to, the following
7 - Improvements.,
' 8 1 Benches, • .
9 2 Trash xeceptacles;
10 3 • Decorations;
11 4 Facade improvements;
12 5 Pbrmanmt landscaping
13 .
14 B, ' Activities including but not fimitad to the following:
15 1 promotion of public ovents which benefit businesses in the area and which. take
16 place on'or in public places within the area,
17 2 Furnishing,of'music in any public place in the area;
1s 3 Activities which benefit businesses located aifd operating in the area, including
19 • but riot limited to commercial• shopping and promotional programs.
20
21 6.04,x60 Extlnsiozis From Benefit Assessment.
.22 No person or business shall bo required t6 pay an assessment based on: (a) a residential use of
23 the property within, the District, or. (b) a non-pro-fit orgai&atibn as. defined by Section 501 (C) (3)
24 or (C) (6) of the Internal Revenue Service Code located within the District.
25
26 . 6.04.070 New �usiriess Assessment Waiver.
27 Any new business establisbed within the District shall notbe, required to pay.an assessment for
28 the Billing Period during which said business is initiated, The business will have been
29 considered initiated on the date ofisauaace of the business- license. This waiver, shalt not apply to
30' an existing business that has' changed ownerslllp or location witli* the District. City agrees to
31 supply the District with timely information regarding now-businesses initiated within the District,
Ord, 2104 NCS Page 6
15
1 6,04.080 Collection ofDowntown'Beuefit Ass essment.
2 The benefit assessment authorized by this Ordinance for Downtown. Petaluma businesses
3 (Section. 5,0 hereoi), shall be billed and collected each Calendar Year: The ND'Advisory Board
4 may, from time to time, assess late charges on unpaid BID'assessiuent charges.
6 '6.04.690 voluntary Contributions to District,
7 Contributions to the District shall be permitted on a volunntary basis. The, boundary, of the
8 District shall not be modified as a result of the contribution, nor shall said contributing business
9 be considered a member of the District for, voting or other purposes. However, said business
10 'making a voluntary contribution may be entitled to participate in the programs of the District
11 upon a finding by the Board of Directors that the District derives a benefit from said-business'
12 participation in the program, ,
14 5.40.100 Annual Budget Rroeess.
15 . Pursuant for the Act, it shall• be n6cessary fox the District Board of Directors to present an annual-
16 : budget for City Council review and approval prior to the beginning of each Fiscal Year.,' The
17 purpose of this process is to comply with the Act provisions regarding public notice and hearirig
18 prior to establishing the benefit assessments for the following Fiscal Year. City shall not adopt,
19 modify or,otherwlw amend any Fiscal.Year budget of the District that is inconsistent in any way
20 with said Fiscal Year's budget as agreed to and presented by the District Board of D9ire'ct=
21 e)cepi:•in the case of a written majority protest (regarding elimination or modification of any
22 specific budget, iteni) fiom business' owners• which will pay 50% or nXare of the. assessments
23' • proposed to be'levied as to any specific budget item pursuant to CSC Section 36525 (b), In such
24 case the written protest. regarding any sped -c budget item shall bq grounds to eliminate or
25- modify said.expendiWve. from the District's proposed budget pursuant to the written protest,
27 6.40.110. Decisions 1. 2.egardingExpenditur•e of Funds.
28 As provided for within the guidelines of SB 1424, decisions of'the District Board of Directors
29 regarding expenditure of all funds generated under this program shall be final.
30
31
Ord. 2104 NCS Wage 7
16
1 6.40.120 DistrietProceeds Do Not Offset City Services.
2 City specifically finds and declares that the funds derived from the District shall not. be used to
3 offset or. diminish current maintenance, capital improvement programs, including but not limited
4. to, public property arid• sid6wal k cleaning•, street cleaning -and maintenance,. tree maintenance,
5 restroom cleaning and maintenance. The City is not bound or obligated to• any specific amount
6 of funding to tie District,
7
$ 6.40,130 Dxsestablishm Ent of tl }e District,
9 Proceeding to; disestablish the District shall. be initiated by the City Council following the
10 , pi esentation of a petition to the City Council signed by business owners paying 50% or more of
11 the assessments levied in the District. Proceedings t6 disestablish the District shill follow the
12 procedures set forth in GC Section 36550. The City Council shall disestablish the District if,
13 following the public hearing prescribed in Section 36550 (b), written protests are not withdrawn
14 as to reduce the protests below the 50 %.level, In the event of,disestablishmdnt o£ the District,
-. - 15_ remaining— rrevenues o the Distnct shall be r4mded to paying, business owners in a•, pro -rata
16 manner calculated, in the sarile manner as was used to establish the, most 'recent assessments
17 applied in the District.
19 Seotion_3, If any'section, subsection, sentence, clause or phrase of this ordinance is, for any
20 reason, field to be invalid or unconstitutional, -such invalidity or unconstitutionality shall not
21, affect the validity or constitution4lity of the remairiing portions of this ordinance, it being
22. expressly declared that this ordinance and each section, subsection, clause and phrase hereof
21 would have been prepared, proposed, adopted, approved and ratified irrespective of the fact that
24 • ' any one or more other sections, subsections, sentences, clauses, or phrases be declared invalid or
25 unconstitutional.
26
27 Section-4. The ordinance shall take effect upon the thirty-first (31st) day after its final passage.
29
Ord. 2104 NOS Wage S -
17
I INTRODUCED and ordered Posted/Published this 16th day of October. 2000, -ADOPTED this
2 20th day of November, 2000, by the following vote;
3
4 AYES: Healy, Keller, Cader- Thompson, Hamilton, Maguire; Vice Mayor Toxfiatt; Mayor
51 Thompson
:6
7 NOES: None
8
9 ABSENT; None
10
.11 ABSTAIN: None
12
13
'14 - Mayor
IS :.
16 .ATTEST:
1'7
19 Ci Cle ;
Ord. 2104 NCS . Page 9
18
r '
r,, XMff A To ORDi 1ANCL 2104 N.C.S.
m
M. _- .
David Glass
Mayor
Chris Albertson
Teresa Barrett
Mike Healy
Gabe Kearney
Dave King
Kathy Miller
Councibnembers
Finance Department
11 English Street
Petaliuna, CA 94952
Phone (707) 778 -4352
Fax (707) 931 -0667
E -Mail:
finance@cipetalumaxa.us
General Services
Phone (707) 778 -4384
Purchasing
Phone (707) 778 -4352
Fax (707) 931 -0667
E -Mail:
finance @ci.petalunia.ca.us
Utility Billing
Phone (707) 778 -4350
Fax (707) 931 -0667
E -Mail:
:itilitybills @cipetalunia. ca. its
CITY OF PETALUMA
POST OFFICE BOX 61
PETALUMA, CA 94953 -0061
January 6, 2016 DRAFT
NOTICE OF PUBLIC HEARING
ATTACHMENT 4
RESOLUTION APPROVING THE 2016 DOWNTOWN PETALUMA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED BUDGET;
DECLARING THE INTENTION TO LEVY THE 2016 ANNUAL ASSESSMENT FOR
THE DISTRICT; AND SETTING A PUBLIC HEARING ON THE PROPOSED 2016
ANNUAL ASSESSMENT
WHEREAS, on November 20, 2000, in accordance with California Streets and
Highways Code Section 36500 et seq. ( "the Act "), the Petaluma City Council adopted
Ordinance 2104 N.C.S., later codified as Chapter 6.04 of the Petaluma Municipal Code,
establishing the Downtown Petaluma Business Improvement District ( "DPBID"), within
the area described in Exhibit 1, which is attached to and made a part of this Resolution;
and
WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the types of
improvements and activities that may be funded by the levy of assessments on businesses
within the DPBID as follows:
A. The acquisition, construction, installation or maintenance of any tangible property
with an estimated useful life of five years or more including, but not limited to, the
following improvements:
1. Benches
2. Trash Receptacles
3. Decorations
4. Fagade Improvements
5. Permanent Landscaping
B. Activities including, but not limited to, the following:
1. Promotion of public events which benefit businesses in the area and which
take place on or in public places within the area.
2. Furnishing of music in any public place in the area.
3. Activities which benefit businesses located and operating in the area,
including but not limited to, commercial shopping and promotional
programs; and
20
WHEREAS, under Section 6.04.100 of the Petaluma Municipal Code, the Board of
Directors established to govern the affairs of the DPBID must present the City Council with an
annual report and budget for review and approval prior to the City Council consideration of
levying a benefit assessment for the following fiscal year; and
WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in
accordance with the Act, which establishes annual procedures governing the levy of assessments
pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent
giving notice of a public hearing at which written and oral protests may be made concerning levy
of an annual assessment, and adoption of a resolution approving the annual report and levying
the assessment; and
WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual
assessments pursuant to the Act must be conducted in accordance with Sections 36524 and
36525 of the Act, which provide as follows:
A. The City Council shall hear and consider all protests against the establishment of the
area, the extent of the area, or the furnishing of specified types of improvements or
activities within the area. A protest may be made orally or in writing by any interested
person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be
in writing and shall clearly set forth the irregularity or defect to which the objection is
made.
B. Every written protest shall be filed with the City Clerk at or before the time fixed for the
public hearing. The City Council may waive any irregularity in the form or content of
any written protest and at the public hearing may correct minor defects in the
proceedings. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing.
C. Each written protest shall contain a description of the business in which the person
subscribing the protest is interested sufficient to identify the business and, if a person
subscribing is not shown on the official records of the City as the owner of the business,
the protest shall contain or be accompanied by written evidence that the person
subscribing is the owner of the business. A written protest which does not comply with
this section shall not be counted in determining a majority protest.
D. If written protests are received from the owners of businesses in the proposed area which
will pay 50 percent or more of the assessments proposed to be levied and protests are not
withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings
to create the specified parking and business improvement area or to levy the proposed
assessment, as contained in the resolution of intention, shall be taken for a period of one
year from the date of the finding of a majority protest by the City Council.
E. If the majority protest is only against the furnishing of a specified type or types of
improvement or activity within the area, those types of improvements or activities shall
be eliminated; and
21
WHEREAS, the 2016 DPBID Annual Report proposes no changes in the boundaries,
method of assessment, or rate of assessment related to the DPBID; and the proposed DPBID
2016 Budget establishes the following budgetary priorities with estimated revenues and
expenditures:
32% Security $20,800
28% Marketing $18,200
20% Beautification $13,000
20% Administration $13,000
Total: $65,000
WHEREAS, the 2016 Annual Report of the DPBID is on file at the City Clerk's office
for public review and contains a full and detailed description of the DPBID improvements and
activities to be provided for the 2016 fiscal year, the boundaries of the DPBID and any benefit
zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID
for the 2016 fiscal year.
NOW, THEREFORE, BE IT RESOLVED THAT subject to California Streets and
Highways Code Section 36500 et seq. (the "Act ") and a public hearing to be held pursuant to the
Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual
Report and Budget for Fiscal Year 2016 to pay for improvements and activities within the
DPBID which is attached and made a part of this Resolution as Exhibit 2 in accordance with
Chapter 6.04 of the Petaluma Municipal Code and the Act. The City Council reviewed and
approved the DPBID 2016 Annual Report and Budget at their January 4, 2016 Council meeting,
at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA; and
BE IT FURTHER RESOLVED that a public hearing will occur on January 25, 2016, at
7:00 PM, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA, concerning
levy of the assessment proposed for the DPBID for fiscal year 2016. At the hearing, written and
oral protests may be made in accordance with California Streets and Highways Code Sections
36524 and 36525.
City Clerk's Office
City of Petaluma
11 English Street
Petaluma, CA 94952
RIn accordance with the Americans with Disabilities Act, if you require special assistance to
participate in this meeting, please contact the City Clerk's Office at (707) 778 -4360 (voice) or (707) 778-
4480 (TDD). Translators, American Sign Language interpreters, and /or assistive listening devices for
individuals with hearing disabilities will be available upon request. A minimum of 48 hours is needed to
ensure the availability of translation services. In consideration of those with multiple chemical
sensitivities or other environmental illness, it is requested that you refrain fi ^onr wearing scented
products. The City Clerk hereby certifies that this agenda has been posted in accordance with the
requirements of the Government Code.
1754406.1
22
EXHIBIT 1
23
EXHIBIT 2
Downtown Petaluma Business Improvement District
FY 2016 Annual Report and Budget
1. Changes in Boundaries: None are proposed.
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements /Activities to be Undertaken & Related Budget: As
proposed in the budget below.
5. Surplus/Deficit Carried Over from Prior Year: None
6. Contributions from Other Sources: None
Downtown Petaluma Business Improvement District 2016 Budget Allocations
• 32%
Security
$20,800
• 28%
Marketing
$18,200
• 20%
Beautification
$13,000
• 20%
Administration
$13,000
Total:
55,000
$65,000
BID 2016 Proposed Projects
P 1
Projected Revenue
Total Possible
$
65,000
1 projected from total district data
Expected
$
55,000
assuming 85% collections
Proposed Projects
I'I
Expected
Possible Notes
Security Patrols
$
7,750
Private security patrols Thurs -Sun 10pm -4am 52 weeks
At &T Interenet to host cam_ era
$
1,500
Monthly Internet
AT &T camera contract
! $
1,450
Lease of equipment expires 5/2016
AT &T smartnet maintenance
$
600
!Software maintenance
Additional security /Education
$
6,300
Heightened security during holidays and peak times. Security education creation of pamphlet
Possible security bike patrols
Security 32%
$17,600
$ 20,800.00 1
Destination marketing downtown
$
2,400
i Destination marketing ads & editorial in Chamber_ & Visitors guide
Newspaper special sections
$
1,200
iDestination Downtown shopping
Sidewalk Sale
$
1,000
' Street banner $400,flyers $100 advertising $500
Harvest Days event
$
400
! !,Banners, posters, flyers, radio, online and prints ads social media _
Valentines -for the Love of Petaluma
$
2,000
!Posters, banners, ads social media
Trick or Treat
$
700
Posters, maps, ads, balloons
Holiday Marketing season -
5 _
4,900
! Merchant Open house, balloons, horse & wagon, entertainment, flyers_, posters, ads
Holiday shopping gift guide Sonoma $
1,200
j 'Sonoma county Press democrat/Argus
Online ads Press Democrat
$
500
1 Online ad click through to websit ,
Holiday shopping gift guide Morin
i $
366
Marin country ads (paid $1,500 offset by Visitors Program)
Holiday lighting
' $
295
j !Trees Putnam Plaza
Radio ad campaign
$
439
'Radio_ Ad Marketing Campaign
Marketing 28%
$
15,400.00
$ 18,200.00
Holiday Decorations
$
5,000
170 Holiday banners, 8 wreaths installation up and down, cleaning, updating and storage
New spring banners
I $ -
5,500
1 150% from sponsorship and 50% from BID
Paint supplies for graffiti clean - up
$
500
I ' paint, supplies for graffiti clean up in downtown co_ re and garage
Beautification 20%
$
11,000.001
$ 13,000 .00 1
Administration costs
$
1,300
1 Website updates maintenance
$
710
'Telephone & PG &E
$
400
Insurance
$
1,950
!Wages & benefits
$
240
!Office supplies
$
6,400
!BID processing (includes public noticing and payment processing) new local billing
and Muni continued collections for 2012 -15
Administration 20%
$
11,000.00
$ 13,000.00 j
Total
$ 55,000.00
! $ 65,000.00 1
24
Security - 32% - The PDA contracts for coverage of the general downtown area
to be performed on a regular nightly schedule. (The administration of this contract
is not to be confused with a separate contract not paid for with BID funds for the
Keller Street Garage.)
Marketing - 28% - These funds are used to supplement additional funds paid by
individual merchants for the combined marketing efforts to create public
awareness of events occurring in the downtown; i.e., Sidewalk Sale, Trick -or-
Treat Trail, and other downtown events such as those listed under
"administration." PDA develops joint marketing agreements with the merchants
using these funds and utilizes the combined buying power of the PDA and
merchant community to obtain favorable prices for advertising that would not
ordinarily be available to the individual merchant.
Beautification - 20% - A volunteer committee meets to consider requests for
investing in beautification projects downtown.
Administration - 20% - Collected funds go to the day -to -day operations of the
PDA office. Cost centers include rent, salary expense, and event coordination
(implementation of downtown events like Butter and Egg Days, Antique Faires
(2), Art and Garden Festival, etc.).
25
Types of Businesses Assessed
• Retail, Restaurant and Antique Collectives: Businesses that buy and resell
goods or comestibles. Examples are clothing stores, shoe stores, office supplies
and antiques shops as well as businesses that sell prepared foods and drinks.
• Service Businesses: Businesses that sell services. Examples are beauty and
barbershops, repair shops, most automotive - orientated businesses, entertainment
businesses such as theaters, etc.
• Lodging: Includes renting rooms by the day or week to community visitors.
• Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists,
Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage
Brokers and most other businesses that require advanced and /or specialized
licenses and /or advanced academic degrees.
• Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Assessment by Type of Business Within Zones
ZONE A ZONE B ZONE C
Restaurants and
Retailers (1 -3 Employees)
$150
$100
$50
(4 -6 Employees)
$250
$166
$83
(7+ Employees)
$350
$232
$116
Antique (1 -3 Dealers)
$150
$100
$50
Collectives (4 -6 Dealers)
$250
$166
$83
(7+ Dealers)
$350
$232
$116
Service (1 -3 Emp /Operators)
$100
$75
$50
Businesses (4 -6 Emp /Operators)
$200
$150
$100
(7 +Emp /Operators)
$300
$225
$150
Professional
Businesses
Financial
Institutions
$125 $82 $41
$500 $500 $500
Lodging (1 -10 Rooms)
$150
$150
$150
(11 -25 Rooms)
$250
$250
$250
(26+ Rooms)
$350
$350
$350
Note: Retail, restaurant and service businesses will be charged on size which will be
determined by number of employees, either full -time or the equivalent made up of
multiples of part -time employees while Antique Collectives will be charged by number of
business licenses active within one location.
41
City of Petaluma, CA
Downtown Business Improvement District (BID)
Mungle & Assoc. - as administering agent
628 E. Washington St, Ste. A
Petaluma, CA 94952
DRAFT
Business Name
DBA
Addressl
Address2
City, State, Zip
Dear Business Owner / Tax Manager:
�ra5s�
BID Account #:
ATTACHMENT 5
* *2016 CITY OF PETALUMA DOWNTOWN BUSINESS IMPROVEMENT DISTRICT (BID) **
The City of Petaluma City Council partners with BID for assistance in the collection of its Downtown
Business Improvement District (BID) fees. This mailing is to transmit the 2016 Downtown Business Improvement
District fees invoice that is due on or before March 31, 2016 and becomes delinquent on April 1, 2016.
This invoice is based and is to be calculated on your zone location, type of business and number of employees. To
verify your calculation, the City of Petaluma uses data from the State Employment Development (EDD) regarding the
number of employees you reported to them. Please be aware that it is very important to check that you are
accurately calculating the correct number of employees. Please note that employees are calculated on full time
hours (part time employees should be added together to get a full time equivalent). if you have any questions
regarding your zoning or number of employees, please contact Mungle & Assoc, at (707)778 -1716 or
email BID at: petalumaBIDOemungle.com
Munclle & Assoc. Remittance Address:
Mungle & Assoc.. Attn: Petaluma BID
628 E. Washington St, Ste. A • Petaluma, CA 94952
(Make Checks Payable To: Petaluma BID)
The assessment was established in November 2000, when the Petaluma City Council adopted Ordinance 214 N.C.S.
establishing the Downtown Business Improvement District (BID). This occurred at the request of the Petaluma
Downtown Association (PDA), after an extensive public hearing process, required by State Law. During the process,
local business owners who were to be included in the BID had the opportunity to protest the formation of the district
and terminate the process. However, recognizing the utility of the BID, very few chose to oppose the BID and the
District was formed. The PDA Board serves as the BID Board of Directors and administers the funds collected from
you by the City of Petaluma. The PDA does not have the authority to change this ordinance or grant exemptions.
According to the Annual 2016 Report of the BID, approved by the Petaluma City Council in December 2015
assessment funds will be used as follows:
32% Downtown Security $ 20,800
28% Downtown Marketing $ 18,200
20% Downtown Beautification $ 13,000
20% Administration $13,00 0
Total. $ 65,000
Please support the Downtown Business Improvement District by making your timely payment as indicated on the
enclosed invoice. Thank you foryour continued efforts to maintain an economically vibrant and attractive downtown.
Sincerely Yours,
Mungle & Associates
As administering agent for the City of Petaluma
27
2�ziT
a City of Petaluma, CA
2016 Downtown Business Improvement District (BID)
F, 13 Invoice
Remit To: Attn: Mungle & Associates • 628 E. Washington, Ste. A • Petaluma, CA 94952
Phone: (707) 778 -1716 e Email: petalumaBIDPcmungle.com . Website: www.petalumadowntown.com
[Business Name]
[DBA]
[Address /]
[Address2]
[City, State, Zip]
Due on or before: March 31, 2016
Delinquent: April 1, 2016
10% Penalty Phase: May 1, 2016
Location Information: YOUR BID CATEGORY:
[Street Addressl , Street Address2] [Pre-print Category here]
[City, State Zip] BID Account #:
Downtown Petaluma Business Improvement District (BID) Assessment Fee Table
Retail, Restaurant and Antigua Collectives:- Businesses that buy and resell goods or comestibles. Examples are clothing stores,
shoe stores, office supplies and antique shops as well as businesses that sell prepared foods and drinks.
Service Businesses: Businesses that sell services, Examples are beauty and barbershops, repair shops, most automotive
orientated businesses, entertainment businesses such as theaters, etc.
Lodging: Includes renting rooms by the day or week to community visitors.
Professional Businesses: Includes Architects, Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Realtors,
Insurance Offices, Mortgage Brokers and most other businesses that require advanced and /or specialized licenses and/or advanced
academic degrees.
Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Zone 6 Zone C
Description
Retailers and Restaurants;
Sched 1.0 0 -3 employees $ 150.00 $ 100.00 $ 50.00
.Schad 1.0 4 -6 employees $ 250.00 $ 166.00 $ 83.00
Schod 1,0 7+ employees $ 350.00 $ 232,00 $116.00
_= _ Zone A Zone B Zone C-
Intemal CsSde _Description >.i•T 1 5 1 7"T i
Antique Collectives.
Schad 2.0 0 -3 dealers $ 150.00 $ 100.00 $ 50.00
Sched 2.0 4 -6 dealers $ 250.00 $ 166.00 $ 83.00
Sched 2.0 7+ dealers $ 350.00 $ 232.00 $116.00
E - zone A Zone B Zone C "=
r - - ;
Description of Bustness
Service Businesses: _
Sched 3,0 0 -3 employees /operators $ 100.00 $75.00 $ 50.00
Schad 3.0 4 -6 employees /operators $ 200.00 $150.00 $100.00
Sched 3.0 7+ employees /operators $ 300.00 $225.00 $150,00
Sched 4.0 P
Professional Businesses: $
$ 125.00 $
$ 82.00 $
$ 41.00
Zone A -
-Zone B Z
Zone C
Description of Busrt�e5s _ Z
��� }? F„ r� c ri A
Sched 5,0 F
_- �
$ 500.00 $
$ 500.00 $
$ 500.00
- Zone A - -
- Zong_�3 .
.one C
�^-- tDesc►iptian of Bustness -
Enter # of employees, operators, dealers or rooms:
(Employees are calculated on full -time hours. Part -time employees should be added together to get a full -time equivalent.)
From the table alcove, enter amount clue: $
(Make Checks Payable To: Petaluma BiD)
28
City of Petaluma -
BID / Business Update Form
Remittance Address.
Attn: Petaluma BID • 628 E. Washington St, Ste, A • Petaluma, CA 94952 • Phone: (707) 778 -1716
Email: petalumaBID(a.cmungle.com • Website: www.petalumadowntown.com
BID Account #:
Name of Business on File:
Instructions: Please complete this form if you have any changes to your account. To ensure that we have the
correct information regarding your business and the number of employees you have, please update applicable
sections on this form and return with your BID payment and remittance form to Mungle & Assoc. at the address
listed above. Thank you for taking the time to provide updated information on this form.
Business Name:
DBA:
Business Mailing Address:
Business Physical Address:
Owner's Name:
Business Phone: ( )
Contact Person:
Email Address:
Description of Business:
Function of Company: _
Business Classification (select all that a
Business ID:
(Address/City/State2ip)
(Street Address /City /State2ip)
Owner's Phone:
_ Business Fax: ( ) _
Contact Phone: ( )
❑ Retail Business or Restaurant
❑ Service Business
❑ Antique Collectives
❑ Financial Institution
❑ Professional Business
❑ Lodging
Type of Business (select one):
❑ Sole Proprietorship
❑ Governmental Agency
❑ General Partnership
❑ Professional Association
❑ Corporation
❑ LLP
❑ LLC –Single Member
❑ Other (please explain)
❑ LLC – Multi Member
Form Completed By:
Date Submitted: —
Print Name:
29
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PETALUMA
DOWNTOWN ATTACHMENT 6
ASSOCIATION
Our mission is to contribute to the betterment of the Petaluma Historic Central Area and to
promote and enhance its position as the city's retail and commercial center.
December 7, 2015
The Honorable Mayor David Glass &
Petaluma City Council Members
Petaluma Downtown Business Improvement District - Financial Impacts•
Over the past ten fiscal years, the BID has received the following from assessments:
2005
$51,379
2011
$55;994
2006
$54,054
2012
$45,176
2007
$56,960
2013
$45,505
2008
$54,644
2014
$47,000
2009
$49,932
2015
$61,940 included collections from 2012,2013 and 2014
2010
$55,757
This was the 4th year of Muni Services providing the billing of the BID. Overall collection of the BID is up due to.
closer monitoring and pushing Muni to pursue collections.
The BID was able to cover some of the key areas in keeping the downtown vibrant and safer during 2015, The
BID advisory committee meets monthly to discuss priorities and this past year was to clean up the data base for
billing, pursue outstanding delinquencies and create and RFP for a local BID billing service. Other priorities were
to replace the 10 year old holiday banners , replacing them with a new fresh design, hardware, and wreaths to
provide for a festive atmosphere. Costs cover installation, cleaning and storage of banners, wreaths and
brackets. The Downtown security camera contract ends in May of 2016 and will not be continued. Discussions
regarding additional nightly security patrols and possibly bike patrols are being looked at to increase safety
downtown. Marketing and events are crucial to raising the profile of the downtown retail center throughout the
year.
The PDA Board and the BID committee have decided to move the billing from Muni Services in 2016 to a local
company Mungle & Associates We believe that this will be a more cost effective way to manage the BID
contract especially as,tt'hey have local business knowledge. Muni will continue with the collections process for
those who are delinquent for 2012, 2013, 2014, 2015 and bill out the newly identified unbilled businesses
for 2013 -15. The BID billing will include four items, a cover.letter; a BID invoice, a map of the BID area and a
information update form to help us keep up with changes of address etc.
The BID budget is allocated as follows:
32%
Security
$20,800
28%
Marketing
$18,200
20%
Beautification
$13,000
20%
Administration
$13,00 0
TOTAL:
$65,000
Attached you will find an accounting of all BID expenditure's from 2005 thru 2015, a BID analysis and proposed
BID expenditure for 2016. Also attached are example bills of zones within BID, which obviously will be changed
to reflect the new billing company.
You si cerel
Marie M u ker
Executive irector.
depot Building • 210 Lakeville Hwy, Petaluma CA 94952 • www.PetalumaDowntown.com
Ph: (707) 762 -9348 • Fax (707) 283 -0528 • Email: Info @PetalumaDowntown.com
31
Petaluma Downtown Association
Bid Funds Received and expenditures
For Fiscal Year Ending June 30, 2015
BID Percentages
Date
07.01.14
Transaction
Beginning Balance
To /From
Description
28%
Marketing
11, 078.33
32%
Security
2,753.45
20%
Beautification
20,239.75
ATTACHMENT 7
20% TOTAL
Admin
- 10,749.29 23,32224
07.18.14
Deposits
Bid Income
2,665.32
3,046.08
1,903.80
1,903.80
9,519.00
08.18.14
Deposits
Bid Income
1,455.44
1,663.36
1,039.60
1,039.60
5,198.00
10.01.14
Deposits
Bid Income
920.64
1,052.16
657.60
657.60
3,288.00
01.16.15
Deposits
Bid Income
84.00
96.00
60.00
60.00
300.00
02.19.15
Deposits
Bid Income
1,583.40
1,809.60
1,131.00
1,131.00
51655.00
03.13.15
Deposits
Bid Income
2,775.64
3,172.16
1,982.60
11982.60
9,913.00
05.05.15
Deposits
Bid Income
1,377.32
1,574.08
983.80
983.80
4,919.00
05.08.15
Deposits
Bid Income
5,739.72
6,559.68
4,099.80
4,099.80
20,499.00
06.12.15
Deposits
Bid Income
741.72
847.68
529.80
529.80
2,649.00
Subtotal
17,343.20
191820.80
12,388.00
121388.00 ,
61,940.00
8/25/2014 3965 Studio M Publishing
(695.00)
8/27/2014 Credit Card All Signs
Treasure Hunt
(30.00)
8/29/2014 3976 Imagine Promotional Group
(198.44)
12/9/2014 Credit Card Rex Ace Hardware
(15.44)
12/9/2014 Credit Card 4 Imprint
(422.53)
2/4/2015 3976 Imagine Promotional Group
(348.38)
2/28/2015 4042 Wine Country Radio
(630.00)
4/15/2015 4191 Fishman Supply
(670.58)
5/18/2015 Refund
160.00
5/20/2015 4253 Sonoma Media Investments
(1,110.00)
5/27/2015 4268 San Francisco Chronical
(1,329.00)
9/30/2014 Credit Card The Chamber Link
Holiday
(90.00)
9/30/2014 Credit Card USPS
Holiday
(196.00)
10/20/2014
4023 Petaluma Post
Holiday
(175.00)
10/20/2014
4024 Petaluma Minuteman
Holiday
(228.85)
11/6/2014 Trick or Treat
Holiday
(191.60)
11/6/2014 Trick or Treat
Holiday
(8.40)
11/7/2014 4043 Petaluma Minuteman
Holiday
(281.44)
32
Petaluma Downtown Association
Bid Funds Received and expenditures
For Fiscal Year Ending June 30, 2015
BID Percentages
Date Transaction To /From
11/7/2014 Credit Card The Chamber Link
11/7/2014 Credit Card Craig's Warehouse
11/7/2014 Credit Card Vista Print
11/7/2014 Credit Card Facebo.ok
11/7/2014 Credit Card Facebook
11/14/2014
4050
Petaluma Post
11/19/2014
2/25/2015
Refund
12/2/2014
4062
Paula Moors
12/2/2014
4064
Patrick Pranther
12/2/2014
4066
Barbara Railsback
12/9/2014 Credit Card
The Chamber Link
12/9/2014 Credit Card
The Chamber Link
12/10/2014
4069
Fishman Supply
12/10/2014
4072
Petaluma High School
12/10/2014
4071
Sonoma Media Investments
12/16/2014
4076
Jennifer Hawks
12/16/2014
4079
Sonoma Media Investments
1/12/2015
4102
North Bay Bohemian
1/12/2015
4102
North Bay Bohemian
1/12/2015
4102
North Bay Bohemian
2/19/2015
Holiday
Wine Country Radio - Refund
2/25/2015
4144 Wine Country Radio
2/25/2015
4144 Wine Country Radio
2/25/2015
4144 Wine Country Radio
2/25/2015
4144 Wine Country Radio
2/28/2015
4108 Sonoma Media Investments
3/2/2015
Refund
3/3112015
4179 Wine Country Radio
3/31/2015
4179 Wine Country Radio
3/31/2015
4179 Wine Country Radio
3/31/2015
4179 Wine Country Radio
3/31 /2015
Refund
28%
Description Marketing
Holiday
(90.00)
Holiday
(208.10)
Holiday
(131.51)
Holiday
(13.74)
Holiday
(12.71)
Holiday
(99.00)
Holiday
20.00
Holiday
(280.00)
Holiday
(550.00)
Holiday
(200.00)
Holiday
(60.00)
Holiday
(60.00)
Holiday
(101.54)
Holiday
(100.00)
Holiday
(949.82)
Holiday
(8.95)
Holiday
(466.00)
Holiday
(100.00)
Holiday
(256.00)
Holiday
(309.62)
Holiday
750.00
Holiday
(490.00)
Holiday
(420.00)
Holiday
(160.00)
Holiday
(375.00)
Holiday
(592.71)
Holiday
250.00
Holiday
(245.00)
Holiday
(180.00)
Holiday
(90.00)
Holiday
(150.00)
Holiday
250.00
32% 20% 20%
Security Beautification Admin
TOTAL
W3
Petaluma Downtown Association
Bid Funds Received and expenditures
For Fiscal Year Ending June 30, 2015
BID Percentages
Date Transaction
To /From
28%
Description Marketing
32% 20%
Security Beautification
4/9/2015
Refund
Holiday
250.00
6/12/2015
Refund
Holiday
250.00
7/31/2014 Credit Card Vista Print
Sidewalk Sale
(144.48)
8/5/2014
3931 Barber Sign
Sidewalk Sale
(354.13)
8/13/2014
Petaluma Post
Sidewalk Sale
(198.00)
8/18/2014
3959 Sonoma Media Investments
Sidewalk Sale
(691.97)
9/8/2014
3981 City of Petaluma
Sidewalk Sale
(26.00)
9/15/2014
3987 City of Petaluma
Sidewalk Sale
(2.00)
10/31/2014
4036 Pacific Display
Beautification
06/05/2015 Credit Card Rex Ace Hardware
Beautification
7/1112014
3902 First Alarm Security, Inc
Security Services
(312.09)
8/5/2014
3935 First Alarm Security, Inc
Security Services
(312.09)
8/29/2014
3975 First Alarm Security, Inc
Security Services
(312.09)
10/3/2014
4005 First Alarm Security, Inc
Security Services
(312.09)
11/7/2014
4041 First Alarm Security, Inc
Security Services
(312.09)
12/2/2014
4060 First Alarm Security, Inc
Security Services
(312.09)
12/30/2014
4092 First Alarm Security, Inc
Security Services
(312.09)
2/11/2015
4127 First Alarm Security, Inc
Security Services
(312.09)
3/11/2015
4154 First Alarm Security, Inc
Security Services
(312.09)
4/8/2015
4184 First Alarm Security, Inc
Security Services
(312.09)
5/13/2015
4235 First Alarm Security, Inc
Security Services
(312.09)
6/3/2015
4274 First Alarm Security, Inc
Security Services
(312.09)
6/24/2015
4299 First Alarm Security, Inc
Security Services
(158.64)
7/23/2014
3912 AT &T Capital Services Inc
Camera Security
(290.88)
8/18/2014
3952 AT &T Capital Services Inc
Camera Security
(290.88)
9/13/2014
3986 AT &T Capital Services Inc
Camera Security
(290.88)
10/20/2014
4020 AT &T Capital Services Inc
Camera Security
(290.88)
10/31/2014
4035 AT &T Capital Services Inc
Camera Security
(145.98)
11/14/2014
4049 AT &T Capital Services Inc
Camera Security
(290.88)
(4,700.00)
(12.19)
20% TOTAL
Admin
91,11
Petaluma Downtown Association
Bid Funds Received and expenditures
For Fiscal Year Ending June 30, 2015
BID Percentages
28%
32%
20%
Date
Transaction To /From
Description
Marketing
Security
Beautification
12/16/2014
4075 AT &T Capital Services Inc
Camera Security
(290.88)
1/19/2015
4104 AT &T Capital Services Inc
Camera Security
(290.88)
2/18/2015
4131 AT &T Capital Services Inc
Camera Security
(581.76)
4/1/2015
4180 AT &T Capital Services Inc
Camera Security
(295.88)
5/1/2015
4215 AT &T Capital Services Inc
Camera Security
(290.88)
6/1/2015
4245 AT &T Capital Services Inc
Camera Security
(290.88)
03/04/2015
4148 Muniservices
Bid Processing
3/31/2015
PayPal Fees
7.1.14- 6.30.15
Bid Share of admin costs
Website
(43.66)
7.1.14- 6.30.15
Bid Share of admin costs
Wages
7.1.14- 6.30.15
Bid Share of admin costs
Utilities
7.1.14- 6.30.15
Bid Share of admin costs
Telephones
7.1.14- 6.30.15
Bid Share of admin costs
Rent
7.1.14- 6.30.15
Bid Share of admin costs
Public Relations.
7.1.14- 6.30.15
Bid Share of admin costs
Professional Fees
7.1.14- 6.30.15
Bid Share of admin costs
Office Supplies & Postage
7.1.14 - 6.30.15
Bid Share of admin costs
Payroll tax Expense
7.1.14- 6.30.15
Bid Share of admin costs
License and Tax
7.1.14- 6.30.15
Bid Share of admin costs
Insurance
7.1.14- 6.30.15
Bid Share of admin costs
Equipment Maintenance
7.1.14- 6.30.15
Bid Share of admin costs
Promotion
7.1.14- 630.15
Bid Share of admin costs
Employee Benefits
7.1.14- 6.30.15
Bid Share of admin costs
Dues & Subscriptions
Total BID expenses
(12,850.60)
(7,545.26)
(4,712.19)
6.30.15
Ending balance BID
15,570.93
151028.99
27,915.56
20%
Admin
(550.00)
(5.80)
(1,690.34)
(53.27)
(179.78)
(20.00)
(3.26)
(328.62)
(191.96)
(138.35)
(6.01)
(131.07)
(28.06)
(710.12)
TOTAL
(4,036.64) (29,144.69)
(2,397.93) 56,117.55
35
BID 2016 Proposed Projects
Projected Revenue
Total Possible
$ 65,000
projected from total district data
Expected
$ 55,000
assuming 85% collections
Proposed Projects
Expected
Possible
Notes
Security Patrols
$ 7,750
Private security patrols Thurs -Sun 10pm -4am 52 weeks
t &T Interenet to host camera
$ 1,500
Monthly Internet
AT&T camera contract
$ 1,450
Lease of equipment expires 5/2016
AT&T smartnet maintenance
$ 600
Software maintenance
Additional security /Education
$ 6,300
Heightened security during holidays and peak times. Security education creation of pamphlet
Possible security bike patrols
Security 32%
$97,600
$ 20,800.00
Destination marketing downtown
$ 2,400
Destination marketing ads & editorial in Chamber & Visitors guide
Newspaper special sections
$ 1,200
Destination Downtown shopping
Sidewalk Sale
$ 1,000
Street banner $400,flyers $100 advertising $500
Harvest. Days event
$ 400
Banners, posters, flyers, radio, online and prints ads - social media
Valentines- for the love of Petaluma
$ 2,000
Posters, banners, ads social media
Trick or Treat
$ 700
Posters, maps, ads, balloons
Holiday Marketing season
$ 4,900
Merchant Open house, balloons, horse & wagon, entertainment, flyers, posters, ads
Holiday shopping gift guide Sonoma o
$ 1,200
Sonoma county. Press democrat/Argus
Online ads Press Democrat
$ 500
Online ad click through to website
Holiday shopping gift guide Marin
$ 366
Marin country ads (paid $1,500 offset by Visitors Program)
Holiday lighting
$ 295
Trees Putnam Plaza
Radio ad campaign
$ 439
Radio Ad Marketing Campaign
Marketing 28%
$ 15,400,00
$ 18,200.00
Holiday Decorations
$ 5,000
70 Holiday banners, 8 wreaths installation up and down, cleaning, updating and storage
New spring banners
$ 5,500
50% from sponsorship and 50% from BID
Paint supplies for graffiti clean- up
$ 500
paint, supplies for graffiti clean up in downtown core and garage
Beautification 20%
$ 91,000.00
$ 13,000.00
Administration costs
$ 1,300
Website updates and maintenance
$ 710
Telephone & PG &E
$ 400
Insurance
$ 1,950
Wages & benefits
$ 240
Office supplies
$ 6,400
BiD processing (includes public noticing and payment processing) new local billing
and Muni continued collections for 2012 -15
Administration 20%
$ 11,000.00
$ 13,000.00
Total
$ 55,000.00
$ 65,000.00
BID ANALYSIS 2008 -2016
Previous 5 year BID Actual Collections
YEAR 2008/09 09/1.0 10/11 v 11112 -12/ 131'14 : 14/15
Collected $ 59,000 $ 50,637 $ 52;850 ,44,7,93 $ 5(,9'14 $ 45,505 $ 61,940
BUDGET: _
15/16
$ 65,000
Updated: 11.3.15
BID
8109
0, , ..
3.0.8 9
10.
09.10
/..
091 _0.
1.0 < 1
!'1
= 0/1
'I .... '(<
141 Z.
1
2 . _
1/1 .: ,
12/1 3
12/1
13 14
11A
=..13 _
3 /14-
14!'15 -;
15/16
15/16
%
Actual
%
Actual
%
Actual
%
Actual
%
Actual
%
Actual
%
Actual
%
Budget
Security
32 %°
$18,880
40%
$20,255
50%
$260425
50%
$22,397
50%
$25,957
50%
$22,753
32%
$19,820
32%
$ 20,800
Marketing
32%
$18,880
30%
$15,191
28%
$14,798
28%
$12,542
28%
$14,536
28%
$129741
28%
$17,344
28%
$ 18,200
Beautification
16%
$9,440
20%
$10,127
20%
$10,570
20%
$8,959
20%
$10,383
20%
$9,101
20%
$12,388
20%
$ 13,000
Administration
20%
$11,800
10%
$5,064
2%
$1,057
2%
$896
2%
$1,038
2%
$910
20%
$12,388
20%
$ 13,000
100%
$59100W_
e
100%
$` 50 .6.37 <
i
100%
$:52 8.50
3
100%
$ 44 793;:;
100%
'51,'914.1100%
$ 45 505:
s... ..,..;
100%
$61' 940 ``
s
100%
65 000 .
$... e:..,,,..
Q8%09 budget
City billed approximately $65k
Percentages are changed to accommodate increase in camera mtnc costs
Original Contract = $16,000 PLUS Increase $6,000 /year = $22,000
$6,000 /year
Admin costs reduced due to free rent due to move to PVP
Reduced by $500 to cover increased security costs
Reduced by $1,000 to cover increased security costs
No % changes -
No % changes
Change in %approved by BID committee, effective Jane 2014 - result of reduction in camera lease contract back to 08/09 levels
BID increase in income due to past payments coming in for 2012 thru 2015
BID increase objective to receive payments from businesses not previously billed
0900. Budget
10%1'1 Budget
Cameras
Spartan
Administration
Marketing
Beautification
11.112 Budget
12/13 :Budget
13/"14 Budget
14/15 Budget
15/16 Budget
37
PETALUMA DOWNTOWN ASSOC
BID ANALYSIS - START TO 06/30/15
BALANCE 07/04 -06/05
RECEIVED 07/05 -06106
EXPENSES 07/05.06106
BALANCE 07/05 -06106
RECEIVED 07/06 -06107
EXPENSED 07 /06 -06107
BALANCE 07/06 -06/07
RECEIVED 07/07 -06/08
EXPENSED 07/07 -06108
BALANCE 67/07 -06/08
RECEIVED 07108 -06109
EXPENSED 0710806/09
BALANCE 07/08 -06/09
CHANGE IN PERCENTAGE
MARKETING
SECURITY
BEAUTIFICATION
ADMINISTRATIVE
TOTAL
32%
32%
16%
20%
100%
852.67
17,062.78
20,056.54
11494.35
39,456.45
15750.34
15750.34
7875.17
9843.98
49,219.83
- 7,206.04
-15,540,00
- 14,213,08
- 11,338.34
- 48,297.46
91396.97
17,253.12
13,718.73
0,00
40,378.82
20,303.23
20,393,23
10,196,61
12,745.75
63,728.83
- 12,696.09
- 13,0190.00
- 18,175.02
- 9,708.04
- 53,+669,15
17,094,11
24,566.35
51740.32
3,037.72
50,438.50
17,503.04
17,6013.04
8,751.52
10,939.76
54,697.36
-10,644.00
- 18,264.00
- 8,660.00
-10,1 35.80
- 47,693.80
23,953.15
23,805.39
5,841.84
31841,58
57,442.06
14,254.09
14,254.09
7,127.05
8,908.47
44,543.70
- 21,01.2.12
- 211411.26
01.00
- 14,934.11
-57,357.49
17,195.12
16,648.22
12,968.89
- 2,183.96
44,628.27
.30%
40%
20%
10%
100%
v
PETALU4 DOWNTOWN ASSOC
131D ANALYSIS -START TO Q6130f� 5 '
RECEIVED 07109 -06/10
EXPENSED 07109 -56110
BALANCE 07109 -06/10
CHANGE IN PERCENTAGE!
RECEIVED 07/10 -06111
EX LASED 07/10 -06/11
BALANCE 07110 -06/11
RECEIVED 07/11 -06/12
EXPENSE. 07/11 -06112
BALANCE 07/11 -06/12
RECEIVED 47/12 - 06/1.3
EXPENSED 07112-06/13
BALANCE 07/12 -06113
° a
15,191.05
- 16,912.30
16,473.87
28%
14,798,00
- 15,700.74
14,571.13
1,400.00
- 11,583.37
4,38'.26
23,329.46
-1 1,986.39
16,730.33
'2 .0,254.73
-- 27,194.59
9,708,36
50%
26,426.00
- 28,764.45
71368.91
2,550.00
»27;390,,45
#17,521.54
41,660,00
- 25,06266
- 3,924.20
100127.37
6,063.68 ,
50,636.83
-17,445.40
- 2,634.85
- 64,186.74
51651.26
244.8,7
31,078.36
20%
2%
100%
101570.00
1,057.30
52,650.00
- 529,42
- 2,937.36
- 47,931.97
1501.84
- ~1,535.49
35,996.39
1,000,00
100.00
51000.00
- 3,400.00
- 2,418.14
- 44,792.46
13,291.84
- 3,953.63
- 3,796.07
16,663.90
1,666,39
83,319.76
- 91060.00
-2,804.77
-61,913,82
20$895 *74
-51092.01
27,609.86
39
PETALUMA DOWNTOWN ASSOC
BID ANALYSIS - START TO 06130115
}
MARKETING
SECURITY
BEAUTIFICATION
ADMINISTRATIVE
RECEIVED 07113 -06114
32%
9,867.70
32%
17,621,01
16%
7,048.40
20%
704.83
EXPENSED 47113 -06114
- 14,519.70
- 10,943.36
- 7,704.39
- 6,362.11
BALANCE 07/13 -06114
11,078.33
2,753.45
203239.75
.10,749.29.
Change In Percentages
28%
32%
20%
20%
RECEIVED 07/13 -06114
17,343.20
19,820.80
12,388,00
120388.00
EXPENSED 07114 -06/15
- 12,850.60
•7,545.26
- 4,712.19
- 4,036.64
BALANCE 07/14.06115
15,570.93
15,028.99
27,915.56
022397.93
TOTAL
100%
35,241.94
-39,629,66
23,322.24
61,940.00
- 29,144.69
56,117.55
40