HomeMy WebLinkAboutStaff Report 3.A 11/21/2016Agenda Item #3.A
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DATE: November 21, 2016
TO: Honorable Mayor and Members of the City Council through City Manager
FROM: William Mushallo, Finance Directo
SUBJECT: Resolution to Approve the 2017 Downtown Petaluma Business Improvement
District Annual Report and Related Budget; Declaring the Intention to Levy the
2017 Annual Assessment; and Setting a Public Hearing on the Proposed 2017
Annual Assessment
RECOMMENDATION
It is recommended that the City Council adopt the attached Resolution Approving the 2017
Downtown Petaluma Business Improvement District Annual Report and Related Budget,
Declaring the Intention to Levy the 2017 Annual Assessment for the District, and Setting the
Public Hearing on the Proposed 2017 Annual Assessment.
BACKGROUND
In November 2000, the Petaluma City Council adopted Ordinance 2104 N.C.S., establishing the
Downtown Petaluma Business Improvement District (DPBID). In the Ordinance, codified in
Chapter 6.04 of the Petaluma Municipal Code (PMC), a Board of Directors is established to
administer the affairs of the District.
Under PMC section 6.04.100, the Board of Directors must present the City Council with an
Annual Report and related budget information for review and approval prior to adopting a
Resolution of Intention to levy an annual assessment. The City Council cannot adopt, modify or
otherwise amend the proposed budget of the district in a manner that is inconsistent in any way
with the budget as agreed to and presented by the district board of directors except in the case of
a written majority protest from business owners which will pay fifty percent or more of the
assessments proposed to be levied.
Section 6.04.050 of the Petaluma Municipal Code lists the types of improvements and activities
that may be funded by the levy of assessments on businesses within the DPBID. Fundable
improvements include, but are not limited to, the acquisition, construction, installation or
maintenance of any tangible property with an estimated useful life of five years or more
including, benches, trash receptacles, decorations, fagade improvements, and permanent
landscaping. The activities that may be funded include, but are not limited to, the promotion of
public events which benefit businesses in the area and which take place on or in public places
within the area; the furnishing of music in any public place in the area; and activities which
benefit businesses located and operating in the area, including but not limited to, commercial
shopping and promotional programs. The Petaluma Downtown Association (PDA) Board serves
as the DPBID Board of Directors.
The fiscal year for the DPBID begins on January 1st. The types of improvements and activities
included in the 2017 proposed budget for funding by the levy of assessments on businesses in the
District are as follows:
27%
Security
$17,550
23%
Marketing
$14,950
30%
Beautification
$19,500
20%
Administration
$13,000
Total:
$65,000
A detailed listing of the activities included in these categories is provided in Attachment 7.
DISCUSSION
Pursuant to PMC Section 6.04.100, the district board of directors must annually present a budget
for City Council review and approval prior to the beginning of each fiscal year. The purpose of
this process is to comply with the California Streets and Highways Code Section 36500 et seq.
( "the Act ") provisions regarding public notice and hearing prior to establishing the benefit
assessments for the following fiscal year. It is recommended that the public hearing be held on
December 5, 2016. At that time the City Council will be asked to consider public comment and
input on the proposed budget and the DPBID annual assessment. A draft version of the notice
that is going out to approximately 600 businesses in the district boundary is provided in
Attachment 4.
Mungle & Associates performed the DPBID billing and collection services for 2016 and will
carry out these same services in 2017. The services include printing and mailing the DPBID
notices and attachments, processing and depositing all payments, and preparing and submitting
reports to PDA staff for periodic review. Mungle & Associates will mail up to 3 notices and
make a reminder call approximately 15 days after the deadline to pay. Mail for the DPBID will
be sent to Mungle & Associates' office and processed for deposit into a DPBID bank account.
Mungle & Associates also will provide year -round delinquent account collection services for
2014, 2015, 2016 and 2017 DPBID calendar years.
FINANCIAL IMPACTS
Over the past ten years, the DPBID has received the following from assessments:
• 2007 $56,960
• 2008 $54,644
• 2009 $49,932
• 2010 $55,757
• 2011 $55,994
• 2012 $45,176
2
• 2013 $45,505
• 2014 $47,000
• 2015 $61,940 (includes collections from 2012, 2013, and 2014)
• 2016 $71,544 (includes collections from 2014 and 2015)
Mungle & Associates' fee for calendar year 2017 billing and collection services is $10.15 per
business billed which is estimated to be $6,300.00. 2016 and 2017 collection services are
included in the rate per business billed. 2015 and prior years' collections on past due accounts
will be billed on an hourly basis not to exceed 25% of the collected amount. Fees will be
invoiced to the PDA and paid for by the PDA.
ATTACHMENTS
1. Resolution Approving 2017 Annual Report and 2017 Budget and Declaring Intention to
Levy Annual Assessment
2. DPBID Annual Report, Budget and Map for 2017 Fiscal Year
3. Ordinance 2104 N.C.S. (Exhibit 1 to Resolution) with Exhibit A to Ordinance
4. Draft Public Notice
5. Letter of Correspondence
6. Draft DPBID Invoice and Letter to Business Owners with Attachments
7. 2016 Fiscal Year DPBID Funds Received and Expenditures and Financial Information
from the Petaluma Downtown Association
ATTACHMENT 1
RESOLUTION APPROVING THE 2017 DOWNTOWN PETALUMA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED BUDGET;
DECLARING THE INTENTION TO LEVY THE 2017 ANNUAL ASSESSMENT FOR
THE DISTRICT; AND SETTING A PUBLIC HEARING ON THE PROPOSED 2017
ANNUAL ASSESSMENT
WHEREAS, on November 20, 2000, in accordance with California Streets and Highways
Code Section 36500 et seq. ( "the Act "), the Petaluma City Council adopted Ordinance 2104
N.C.S., later codified as Chapter 6.04 of the Petaluma Municipal Code, establishing the
Downtown Petaluma Business Improvement District ( "DPBID "), within the area described in
Exhibit 1, which is attached to and made a part of this Resolution; and
WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the types of
improvements and activities that may be funded by the levy of assessments on businesses within
the DPBID as follows:
A. The acquisition, construction, installation or maintenance of any tangible property with
an estimated useful life of five years or more including, but not limited to, the following
improvements:
Benches
2. Trash Receptacles
3. Decorations
4. Facade Improvements
5. Permanent Landscaping
B. Activities including, but not limited to, the following:
1. Promotion of public events which benefit businesses in the area and which take
place on or in public places within the area.
2. Furnishing of music in any public place in the area.
3. Activities which benefit businesses located and operating in the area, including
but not limited to, commercial shopping and promotional programs; and
WHEREAS, under Section 6.04.100 of the Petaluma Municipal Code, the Board of
Directors established to govern the affairs of the DPBID must present the City Council with an
annual report and budget for review and approval prior to the City Council consideration of
levying a benefit assessment for the following fiscal year; and
F.
WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in
accordance with the Act, which establishes annual procedures governing the levy of assessments
pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent
giving notice of a public hearing at which written and oral protests may be made concerning levy
of an annual assessment, and adoption of a resolution approving the annual report and levying
the assessment; and
WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual
assessments pursuant to the Act must be conducted in accordance with Sections 36524 and
36525 of the Act, which provide as follows:
A. The City Council shall hear and consider all protests against the establishment of the
area, the extent of the area, or the furnishing of specified types of improvements or
activities within the area. A protest may be made orally or in writing by any interested
person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be
in writing and shall clearly set forth the irregularity or defect to which the objection is
made.
B. Every written protest shall be filed with the City Clerk at or before the time fixed for the
public hearing. The City Council may waive any irregularity in the form or content of
any written protest and at the public hearing may correct minor defects in the
proceedings. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing.
C. Each written protest shall contain a description of the business in which the person
subscribing the protest is interested sufficient to identify the business and, if a person
subscribing is not shown on the official records of the City as the owner of the business,
the protest shall contain or be accompanied by written evidence that the person
subscribing is the owner of the business. A written protest which does not comply with
this section shall not be counted in determining a majority protest.
D. If written protests are received from the owners of businesses in the proposed area which
will pay 50 percent or more of the assessments proposed to be levied and protests are not
withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings
to create the specified parking and business improvement area or to levy the proposed
assessment, as contained in the resolution of intention, shall be taken for a period of one
year from the date of the finding of a majority protest by the City Council.
E. If the majority protest is only against the furnishing of a specified type or types of
improvement or activity within the area, those types of improvements or activities shall
be eliminated; and
WHEREAS, the 2017 DPBID Annual Report proposes no changes in the boundaries,
method of assessment, or rate of assessment related to the DPBID; and the proposed DPBID
2017 Budget establishes the following budgetary priorities with estimated revenues and
expenditures:
5
27%
Security
$17,550
23%
Marketing
$14,950
30%
Beautification
$19,500
20%
Administration
$13,000
Total:
$65,000
WHEREAS, the 2017 Annual Report of the DPBID is on file at the City Clerk's office
for public review and contains a full and detailed description of the DPBID improvements and
activities to be provided for the 2017 fiscal year, the boundaries of the DPBID and any benefit
zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID
for the 2017 fiscal year.
NOW, THEREFORE, BE IT RESOLVED THAT subject to California Streets and
Highways Code Section 36500 et seq. (the "Act ") and a public hearing to be held pursuant to the
Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual
Report and Budget for Fiscal Year 2017 to pay for improvements and activities within the
DPBID which is attached and made a part of this Resolution as Exhibit 1 in accordance with
Chapter 6.04 of the Petaluma Municipal Code and the Act. The City Council reviewed and
approved the DPBID 2017 Annual Report and Budget at their November 21, 2016 Council
meeting, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA; and
BE IT FURTHER RESOLVED that a public hearing will occur on December 5, 2016 at
7:00 PM, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA, concerning
levy of the assessment proposed for the DPBID for calendar year 2017. At the hearing, written
and oral protests may be made in accordance with California Streets and Highways Code
Sections 36524 and 36525.
ATTACHMENT 2
DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT, BUDGET AND MAP FOR 2017
1. Changes in Boundaries: None are proposed.
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements /Activities to be Undertaken & Related Budget: As
proposed in the budget below and detailed in Attachment 7.
5. Surplus/Deficit Carried Over from Prior Year: None
6. Contributions from Other Sources: None
Downtown Petaluma Business Improvement District 2017 Budget Allocations
27%
Security
$17,550
23%
Marketing
$14,950
30%
Beautification
$19,500
20%
Administration
$13,000
Total:
$65,000
Security - 27 % - The PDA contracts for coverage of the general downtown area
to be performed on a regular nightly schedule. (The administration of this contract
is not to be confused with a separate contract not paid for with DPBID funds for
the Keller Street Garage.)
Marketing - 23% - These funds are used to supplement additional funds paid by
individual merchants for the combined marketing efforts to create public
awareness of events occurring in the downtown; i.e., Sidewalk Sale, Trick -or-
Treat Trail, and other downtown events such as those listed under
"administration." PDA develops joint marketing agreements with the merchants
using these funds and utilizes the combined buying power of the PDA and
merchant community to obtain favorable prices for advertising that would not
ordinarily be available to the individual merchant.
Beautification - 30% - A volunteer committee meets to consider requests for
investing in beautification projects downtown.
Administration - 20% - Collected funds go to the day -to -day operations of the
PDA office. Cost centers include rent, salary expense, and event coordination
(implementation of downtown events like Butter and Egg Days, Antique Faires
(2), Art and Garden Festival, etc.).
7
Types of Businesses Assessed
• Retail, Restaurant and Antique Collectives: Businesses that buy and resell
goods or comestibles. Examples are clothing stores, shoe stores, office supplies
and antiques shops as well as businesses that sell prepared foods and drinks.
• Service Businesses: Businesses that sell services. Examples are beauty and
barbershops, repair shops, most automotive - orientated businesses, entertainment
businesses such as theaters, etc.
• Lodging: Includes renting rooms by the day or week to community visitors.
• Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists,
Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage
Brokers and most other businesses that require advanced and /or specialized
licenses and/or advanced academic degrees.
• Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Assessment by Type of Business Within Zones
Antique (1 -3 Dealers)
ZONE A
ZONE B
ZONE C
Restaurants and
$250
$166
$83
Retailers (1 -3 Employees)
$150
$100
$50
(4 -6 Employees)
$250
$166
$83
(7+ Employees)
$350
$232
$116
Antique (1 -3 Dealers)
$150
$100
$50
Collectives (4 -6 Dealers)
$250
$166
$83
(7+ Dealers)
$350
$232
$116
Service (1 -3 Emp /Operators)
$100
$75
$50
Businesses (4 -6 Emp /Operators)
$200
$150
$100
(7 +Emp /Operators)
$300
$225
$150
Professional
$125
$82
$41
Businesses
Financial
$500
$500
$500
Institutions
Lodging (1 -10 Rooms)
$150
$150
$150
(11 -25 Rooms)
$250
$250
$250
(26+ Rooms)
$350
$350
$350
Note: Retail, restaurant and service businesses will be charged on size which will
be determined by number of employees, either full -time or the equivalent made
up of multiples of part-time employees while Antique Collectives will be charged
by number of business licenses active within one location.
WORM
ATTACHMENT 3
AMU EXHIBIT 1 TO RESOLUTION
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1
ORDINANCE No., 2104N.C,S.
2'
4
5 Introduced by Councihnember Seoondodby Councilmember
6
7 Matt Ma ire : Pain, ela Torliatt
.9
10-
• 12 AN ORDWAN' C:C, OF alj-lj� CTT-v CO ,-461L OF ThEi Cfw oF' FETAL- fjALk, -
13 CALIFORNIA.,•A )jl))NG CATER 6.04 TO Tio, PE•TA.LUNA, nZi MC4AL CQDJP,,'
14 EST"USUMG• THE D OWNT6WN 1 ?ETA.LumA
15 . ' .DUS SS 1WRO VE1IV ENT D) S'>? MT
16
17 RECITALS;
18 .
19 ` MI REAS, , on September 18, 2000, the City Council of Petaluma, on' behalf of the City of
20 Petaluma, .'(the "City"), adapted Resolution #OD�177 N.C.S. (the `gZesalutio' >"), declaring its
21 intention to establish a Farldng and Business Improvement District (hereinafter referred to as the
22 "District "), to levy a benefit assessment on all businesses, tTades; p -rofessiorks; and vendors within
23 said District, the- proceeds of WM011 shall be used for the public purposes Herein described 'to
24 benefit the businesses in the District, pursuant to tlie Parldng -and Business Improvement Area.
25 -Latin of 1589,. Part 6 (coibmen-cing with - Section 36500) of Division 18 of the California Streets
26 and•Eighways Code (the, ".Act"); and,
27
28 ' WB11G1 REAS, pursuant to the .Act 'and the Resolution, City conducted a public hearing, after
29 having given due notice thereof as -required by law, on Octob'r 16, 2000, at '7;00 PK at City
.30 Hdll, 11 English Street,-Petaluma, Calif6hnia; and,
3i
32 WX[EREA.S, said public hearing has been held and the City Council has heard and considered
33 all oral and written'protests and other, comments regarding such proposed actions; and,
Ord. 2,1.04 NCS page 1
10
r - -
I 'WEREA.S, protests, in writing from businesses in the proposed District paying 50pf or more of
2 the proposed assessment have not been received; and,
4 WEE''REA'8, this City Council has ' now• defurnzined to establish. tare proposed District as a
5, Parking and Business Improvement Area, to provide for the imposition of a benefit assessment
6 and.to adopt an ordinance to such effect; aid,
7
8 _WBEPXIAS, in the opinion of this City Council, the businesses within the District will be
9 benefited by tho 'expenditure of the funds raised by the assessment's levied hereby in the manner
10 prescribed herein; and,
12 VWMtREA.S, this City Council may, for each of the purposes set forth -in Section 365101 & 36613
13 of the Act, establish ono or more separate benefit zones based upon, the degree of benefit derived
14 from the formation of the District, and may impose a tiered assessment or charge within each of
15 th6 benefit zones; and,
16
17 - W1FMREAS, all - provisions, of the Art 'applicable to the establislunezit, - or
18 disestabRshment of a District shall apply to.the. establishment, rhodifxcation, or disestaMshment
19 of benefit zones pursuant to the Act, and the establishment or the'nnodiBcation of any benefit
20 zone -shall follow, the. sarhe -procedure as. provided for under the establishment, of a parking and
21 business improvement district; ,and, the disestablishment of a benefit zone shall follow the same
22 procedure as provide for disestablishment of a-District; and,
24 tiVIMIREAS, upon the request of the District. Board of Directors, this City Council 'shall.
25, commence ifre proceedings required by law to amend the boundaries, assessments or charges
26 established pursuant to this Ordinance subject to approval of the Board of Directors of the
27 District as expressly provided for. herein; said modifications being made pursuant to the
28_ pr000dural requirements of the Act, but no assessment or charge shall be.- modified which would
29 impair the ability of the District to meet the obligations of a contract to construct or opdrate
30. physical improvements in the District; and,
31
Ord, 2104 NCS . - Page 2 . '
m
I W)FEEREAS, adjustments may be made in the assessments or charges to businesses in the
2 District, or in the uses to which the revenue shall be put, 'as' specified in this Ordinan6e and
3 subject to Board approval, provided such changes are made by a supplemental Ordinance
4 adopted after a hearing before the City Council; and,
6 VffMR.EAS, for purposes of the assessments or charges to be imposed' pursuant td . this.
7 Ordinance, this City Council may mare a reasonable classification of businesses, giving
8 consideration• tor- -various factors, including geneiral benefit to: businesses and the degree 'of benefit
9 received from District programs; and;
10
11 Wflmi REA.S, the assessments or charges levied on businesses pursuant to this Ordinance shall, to
12 the maximum Went.-feasible, be levied on the basis of the estimated benefit to the businesses
13 within the District:
14
15. N'O'W, IBI RU FORE, THE, CITY COUNCM OF THE, crrY OF VET.A LUMA DOES
16 ORD.AJN AS FOLLOWS:
18 Section 1. Resolution- of Intention, Public Nearing and Findings. The Recitals hereof- ,which set
19 forth facts regarding the adoption of Council Resolutions, the conduct of public hearings. and '
'20 . •certain fiindings of the City Counrif;-are tyue and correct and incorporated herein by reference.
21
22 Section, 2 6,04 is hereby added to the Petaluma Mul icipal Code; providing as
23 - follows: '
24 '
25. CHAPTER 6.04 DOWNTOWNPETAZ ,tT.CvI,A_BUS:>N11SS IYNR0VEMEN`l~ DISTRICT,
27 6.04.010 Defxnitiozls.
28 In order to distinguish between District businesses and for the purpose of calculating and
29 applying the amount of assessments owed, the following definitions shall apply;
30
31
Ord. 2104 NCS Page 3
12
1 A., Retail Bus`wl esses- "Re-tail Businesses" include all businesses not Covered by other
2
definitions set'out in this section, at least fifty percent (50 %) of whose gross income is
3
derived from " xetail sales" as- that term -is defined under the Cali four a, Sales and Use Tax
4
Law, The fact that a substantial part of its business consists of sales other than retail sales
5
does .not ualudo said business from this classification so 'long as such other business
6
component do.es not, account for more -than fifty percent (50 %) of said business' gross
7
incoine;
• 9
B.
Restaurants: "Restaurant". businesses include cafesY eating establishments, sandwich
10 ,
shops, dinner houses, re'staurants'and fast food services and other similar businesses;
12
C,
.Antique Collectives, "Antique. Collectives" • includes such businesses and business
13
locations that represent multiple dealers of aniique merchandise within one location..
14
16
D,
Service: "Service" businesses include businesses that combine retail and product services.
16
Examples are appliance stores, most automotive- oriented businesses, - repair .shops,
17
repairing and'servicing businesses and, service stations. Other businesses of a general
18
service type nature such as general office, .news and advertising media, printers, renting..
19
and leasing businesses, utilities, • vending machine businesses, household finance
20
Companies, entertainment businesses and other similar businesses not otherwise included
21
in categories a, b, c, e, or g are included in tlus'saction;
22
23 .
' L,
Lodging: "Lodging" businesses include inns, hotels-, motels, RV Parks and other similar
24.
businesses;
25
26
P',
Professional: 'Professional" includes 'attorneys, architects, accountants, engineers,
27
surveyozs, physicians, dentists, optometrists, chiropractors and -others in a ihedibal /
28
health service, field, consultants, real estate bi okers, financial advisors, laboratories
29
(including dental and optical ),:Bearing aid services, artists, photographers and designers,
30
31
Ord. 2104 NCS
Page 4
13
I. G. , Pir ancial: Banks, savings•& loans, creditunions, etc.
3. R Calendar'Y'ear: "Calendar Year" mems.7anuary 1st to and including December 31st of
4 tlae same year. ;
S
6 T. Billing Period; "Billing Period"'
shall refer to the period of any -portion of a calendar year
7 in which abusiiness operation as defined above,
9 6.04.02,0 Establishment ofBotiadax•ias.
10 .A. Parking and Business Xxnpro•vement -District is hereby established pursuant to the Parking axed'
I1 Business:Improvement Area Law of 1989, Streets and Highways Code Section 36500 et seq. The
12 boundaries of the District and.. the benefit zones within the, District shall be as set forth an the
13 ExNbit "A ", as attached, to the Ordinance adopted to create said Distri.ct.and incorporated herein .
14 by reference. This District shall be known as the "Downtown Petaluma Business :61nprovement
15 District" (the "District").
16
17 6.04.030. Establishment of District Board -of Airectors.
18 There -shall be a Board of Directors ( "Board ") of the Districf to administer the affairs of the
19 District. Said Board shall be constituted of businesses within the District. Within the Board there
20 • shall bs a President, .Vice - President, Sccretary and Treasurer elected by the membership, and
21 such other officers as deemed necessary by the Board.' Such other of£'icers s;iall b6 appointed by.
22 the Board of-Directors at their discretion. -All voting within the, District regarding election of
23 Board Members and any actions regarding the normal • and to conducting. of .District
•24 Business shall be based on one (1) vote per assessed doiiar, and said business must• be current in
25 paynient• of thbir•Distriet assessment(s) to participate in such votos,
26
27 6,04.040 Dstablislimew ofl3enelit,A,ssessmmt.
`28 All 'businesses, trades, and pt- 9fessions located within the District boundaries shown on the
29 Exhibit "A-" ret'erenced in Section 6.04,030,. - shall, commencing 7anuary 1, 2001, pay an annual
30 benefit assessment to the District in an amount adopted by-Resolution of the City Council of tho
31 ' City ofPetaluma.
Ord, 2104 NCS Page 5
14
1 61'04.050 Purpose and Use ofBeneflt Ass essments. -
2 The types of improvements and activities 'proposed to be funded by the levy of assessments on
3 businesses iix.the District are as Follows:
4
5 A. The- acquisition, construction, installation, or maintenance of any'tangible property with
6 an estimated useful life of five years or more including, but not limited to, the Following
7 - improvam7 nts:
8 l Benches; .
9 2 Trash zoceptacles; ;
10 3 • Decorations;
11 4 Faoade imiprovernents;
12 . , S Permanent landscaping
13 '
14 B, ' Activities including but not .limited to the following'
15 1 promotion of public events which benefit businesses in the area and which- tape
16 place on'or'in public places within the area,
17 2 Furniswng,ofznusic in any public place in the area;
18 3 Activities which benefit businesses located and operating iii the area, including
19 but not limited to commarciat shoo' pping and promotional programs.
20
21 6,04.(760 Ext sions From BexiefitAssessment,
.22 No person. or business shall be required to pay an assessment based ox (a) a residential use of
23 the property within. the District, or*. (b) a non -profit organizati6n as, defined by Section 501(C) (3)
24 • or (C) (6) of the Internal Revenue Service Code located within the District.
25
26 . 6.04,070 New $usixiess Assessment Waiver. '
27 Any new business established within the District shall not be required to pay.an assessment for
28 the Billing Period during which said business is initiated. The business will have been
29 considered initiated on the date opissuance of the business- license. This waiver, shall not apply to
30' an existing business that has changed. awnerslup or Iocation withiix the District. City agrees to
31 supply the District with timely information regarding now-businesses initiated within the District,
Ord, 2104 NCS Page 6
15
1 6.04.090 Collection ofDownt:own•BenefitAssessment.
2 The' benefit assessment authorized by this Ordinance for Downtow' n. Ntaluma businesses
3 (Section 5,0 hereof), shall be billed and collected each Calendar Year; The M)'Advisoiy Board
4 may, from time to time, assess late charges on unpaid PM 'assessment charges.
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6.04.090 'V'oluntary Contributions to District,
Contributions to the District shall be permitted on a voluntary basis. The. boundary of the
District shall not b.e modified as a result of the contribution, nor shall said contributing business
be considered a member of the District for, voting'or other purposes. However, said business
making a voluntary contribution maybe entitled to participate in the programs of the District
upon a finding by the Board of Directors that thb District derives a benefit from said' business'
participatidn in the program, ,
6.40.100 Annu,al Budget process.
Pursuant to the Act,• it sbalf be necessary fox the District Board of Directors to present an annual-
budget- for City Council -review and approval prior to the begin=1 g of each Fiscal Year...' The
purpose, -of this process is to comply with the Act provisions regarding public notice and hearing
prior to establishing.the benefit assessments for the following Fiscal Year, City shall not adopt,
modify or.otherwlse amend. any Fiscal.Year budget of the District that is inconsistent in any way
with said Fiscal Year's budget as agreed to and pres6nted by the District Board of Directors
except: -in the case of a4ritten majority protest (regarding elfinift ion or modification of any
specific budget item) from business' owners, which will pay 50% or more of the assessmeaits
proposed to be levied as to any Specific budget item pursuant to GC Section 36525 (b): In such
case the written protest, regarding any specific budget item shall be grounds to eliminate or
modify said ,expenditure from the District's proposed budget pursuant to the Wt tten protest.
6.40.110. Decisions l _t.egardingExpeuditureofFunds,
As provided for within the guidelines of SB 1424, decisions of.tbe District Board of Directors
regarding expenditure of all funds generated under this program shall be final.
Ord. 2104 NCS
'age 7
16
1 6.40.120 DistrictProceeds Do Not Offset City �ervlces.
2 City specifically find's and declares that the funds derived from the District shall not. be used to
3 offset or. dimiuish current maintenance, capital improvement prograrixs, including but not limited
4 to, public pxoperty and' sid6walk cleaning, street cleaning -and maintenance, • tree -maintenance,
5 restroom cleaning and maintenance, The City is not bound or obligated to' any specific amount
6 of funding to tie District.
7
-8 6.40.130 Msestablishm6nt of the District.
9 Proceeding to; disestablishi the District shall. be initiated by the City Council following the
10. pzesen ation of a petition to the City Council signed by business owners paying 50n /o or xnora of •
11 the assessments levied in the District. Proceedings t6 disestablish the District shall follow the
12 procodures set forth in GC Section 36550. The City Council shall disestablish the District if,
13 following the public hearing prescribed in Section 36550 (b), Written•protests ure not withdrawn
14 as to reduce the protests below the 50 %'.1ovel. In the event of.disestablishment of the District,
emairurig- revenues of the District shall be refunded to paying lusiness owners in a.. pro -rata
16 manner calculated, in the same manner as was used to establish the, most 'recent assessrrients
17 applied in the District.
19 : Section 3, If any 'section, subsection, sentence, clause or phrase of this ordinance is, for any
20 raason, held to be invalid or unconstitutional, . such invalidity or unconstitutionality shall not
21. affect the validity or constitution4lity of the remaining portions of this ordinance, it being
22- ; expressly declared that this ordinance and each section, subsection, clause and, phrase hereof
23.. would have been prepared, proposed, adopted, approved and ratified irrespective of the facia that
24 • any one or more other sections, subsgctions, sentences, clauses, or phrases be declared invalid or
25 unconstituti6nal.
26
27 Section-4. The ordinance shall take effect upon the thirty-first (3lst) day after its final passage.
28
29
Ord. 2104 NOS
Page 8
17
I INJ.TR_ODUCED and ordered Posted/Pubfished this 16th day of October 2000, ADOPTED this
2 20th day of November, 2000, by the followii g vote:
4 AYES: Healy, Keller, Cader- Thompson Hamilton Maguire; Vice Mayor Toxliatt; Mayor
S• Thompson
:6
7 NOES,Non:a
9 .ABSENT: None
10
Al. ABSTAIN: None
12
13
'14 Mayor
15
16 ATTEST: APPRO'VEET A
1$ .
19 Ci CIEr i City Attorn
Ord, 2104 NCS . J? ago 9
18
El XTIIMIT A TO ORIDINANCr, 2104 N.C.8.
19
z.
David Glass
Mayor
Cbris Albertson
Teresa Barrett
Mike Healy
Gabe Kearney
Dave King
Kathy NEller
Councilmembers
Finance Department
11 English Street
Petaluma, C4 94952
Phone (707) 778 -4352
Fax (707) 931 -0667
E Mail:
finance @ci petah n a.ca.us
General Semites
Phone (707) 778 -4384
Purchasing
Phone (707) 778 -4352
Fax (707) 931 -0667
E Mail:
f inance@cipe taluma. ca.us
Utility Billing
Phone (707) 778 -4350
Fax (707) 931 -0667
E -Mai I.-
titilitybills@ci.petalwiia.ca.us
POST OFFICE Box 61
PETALUMA, CA 94953 -0061
November 22, 2016 DRAFT I' ATTACHMENT 4
NOTICE OF PUBLIC HEARING
RESOLUTION APPROVING THE 2017 DOWNTOWN PETALUMA
BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED
BUDGET; DECLARING THE INTENTION TO LEVY THE 2017 ANNUAL
ASSESSMENT FOR THE DISTRICT; AND SETTING A PUBLIC HEARING
ON THE PROPOSED 2017 ANNUAL ASSESSMENT
WHEREAS, on November 20, 2000, in accordance with California Streets
and Highways Code Section 36500 et seq. ( "the Act "), the Petaluma City Council
adopted Ordinance 2104 N.C.S., later codified as Chapter 6.04 of the Petaluma
Municipal Code, establishing the Downtown Petaluma Business Improvement
District ( "DPBID "), within the area described in Exhibit 1, which is attached to and
made a part of this Resolution; and
WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the
types of improvements and activities that may be funded by the levy of assessments
on businesses within the DPBID as follows:
A. The acquisition, construction, installation or maintenance of any tangible
property with an estimated useful life of five years or more including, but not
limited to, the following improvements:
1. Benches
2. Trash Receptacles
3. Decorations
4. Fagade Improvements
5. Permanent Landscaping
B. Activities including, but not limited to, the following:
1. Promotion of public events which benefit businesses in the area and
which take place on or in public places within the area.
2. Furnishing of music in any public place in the area.
3. Activities which benefit businesses located and operating in the
area, including but not limited to, commercial shopping and
promotional programs; and
20
WHEREAS, under Section 6.04.100 of the Petaluma Municipal Code, the Board of
Directors established to govern the affairs of the DPBID must present the City Council with an
annual report and budget for review and approval prior to the City Council consideration of
levying a benefit assessment for the following fiscal year; and
WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in
accordance with the Act, which establishes annual procedures governing the levy of assessments
pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent
giving notice of a public hearing at which written and oral protests may be made concerning levy
of an annual assessment, and adoption of a resolution approving the annual report and levying
the assessment; and
WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual
assessments pursuant to the Act must be conducted in accordance with Sections 36524 and
36525 of the Act, which provide as follows:
A. The City Council shall hear and consider all protests against the establishment of the
area, the extent of the area, or the furnishing of specified types of improvements or
activities within the area. A protest may be made orally or in writing by any interested
person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be
in writing and shall clearly set forth the irregularity or defect to which the objection is
made.
B. Every written protest shall be filed with the City Cleric at or before the time fixed for the
public hearing. The City Council may waive any irregularity in the form or content of
any written protest and at the public hearing may correct minor defects in the
proceedings. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing.
C. Each written protest shall contain a description of the business in which the person
subscribing the protest is interested sufficient to identify the business and, if a person
subscribing is not shown on the official records of the City as the owner of the business,
the protest shall contain or be accompanied by written evidence that the person
subscribing is the owner of the business. A written protest which does not comply with
this section shall not be counted in determining a majority protest.
D. If written protests are received from the owners of businesses in the proposed area which
will pay 50 percent or more of the assessments proposed to be levied and protests are not
withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings
to create the specified parking and business improvement area or to levy the proposed
assessment, as contained in the resolution of intention, shall be taken for a period of one
year from the date of the finding of a majority protest by the City Council.
E. If the majority protest is only against the furnishing of a specified type or types of
improvement or activity within the area, those types of improvements or activities shall
be eliminated; and
RX
WHEREAS, the 2017 DPBID Annual Report proposes no changes in the boundaries,
method of assessment, or rate of assessment related to the DPBID; and the proposed DPBID
2017 Budget establishes the following budgetary priorities with estimated revenues and
expenditures:
27%
Security
$17,550
23%
Marketing
$14,950
30%
Beautification
$19,500
20%
Administration
$13,000
Total:
$65,000
WHEREAS, the 2017 Annual Report of the DPBID is on file at the City Clerk's office
for public review and contains a full and detailed description of the DPBID improvements and
activities to be provided for the 2017 fiscal year, the boundaries of the DPBID and any benefit
zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID
for the 2017 fiscal year.
NOW, THEREFORE, BE IT RESOLVED THAT subject to California Streets and
Highways Code Section 36500 et seq. (the "Act ") and a public hearing to be held pursuant to the
Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual
Report and Budget for Fiscal Year 2017 to pay for improvements and activities within the
DPBID which is attached and made a part of this Resolution as Exhibit 2 in accordance with
Chapter 6.04 of the Petaluma Municipal Code and the Act. The City Council reviewed and
approved the DPBID 2017 Annual Report and Budget at their November 21, 2016 Council
meeting, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA; and
BE IT FURTHER RESOLVED that a public hearing will occur on December 5, 2016, at
7:00 PM, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA, concerning
levy of the assessment proposed for the DPBID for fiscal year 2017. At the hearing, written and
oral protests may be made in accordance with California Streets and Highways Code Sections
36524 and 36525.
City Clerk's Office
City of Petaluma
11 English Street
Petaluma, CA 94952
0 In accordance with the Americans with Disabilities Act if you require special assistance to
participate in this meeting, please contact the City Clerk's Office at (707) 778 -4360 (voice) or (707) 778-
4480 (TDD). Translators, American Sign Language interpreters, and /or assistive listening devices for
individuals with hearing disabilities will be available upon request. A minimum of 48 hours is needed to
ensure the availability of translation services. In consideration of those with multiple chemical
sensitivities or other environmental illness, it is requested that you refrain from wearing scented
products. The City Clerk hereby certifies that this agenda has been posted in accordance with the
requirements of the Government Code.
1754406.1
22
EXHIBIT I
23
EXHIBIT 2
Downtown Petaluma Business Improvement District
FY 2017 Annual Report and Budget
1. Changes in Boundaries: None are proposed.
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements /Activities to be Undertaken & Related Budget: As
proposed in the budget below.
S. Surplus/Deficit Carried Over from Prior Year: None
6. Contributions from Other Sources: None
Downtown Petaluma Business Improvement District 2017 Budget Allocations
27%
Security
$17,550
23%
Marketing
$14,950
30%
Beautification
$19,500
20%
Administration
$13,000
Hei htend security during holidays and peak times
Total:
$65,000
BID 2017 Proposed Projects 106,16
Projected Revenue
Total Possible $ 65,000 Projected from total district data
Expected $ 56,550 Assuming 87% collections
Proposed Projects
Expected
Possible
Notes
SecuMd Patrols
S 7,750
Private security patrols Thurs -Sat 10 m-4am 52 weeks
Additional security
5 7,750
Hei htend security during holidays and peak times
Misc. Security
$ 2,050
Event driven
Securi 27%
$ 15,268
$ 17,550
Destination marketing downtown
S 2,216
Destination marketing ads & editorial in Chamber & Visitors guide
Valentines Event
S 1,600
Posters, banners, ads, social media
Sonoma Magazine
$ 11200
113owntown marketing
Sidewalk Sale
S 1,000
IStreet banner 5400, additional banners $150 advertising $500
Freeway Billboard Si na e
5 1,000
Freeway billboard si na a for peak events in downtown
Go Local Video
$ 600
Joint effort with Chamber, City fora go local video for downtown shopping
Trick or Treat
$ 700
Posters, maps, ads, balloons
Holiday Marketing season
$ 3,300
Merchant Open house, balloons, horse & wagon, entertainment, ft ers, posters, ads
Holiday shopping ift guide Sonoma
S 1,200
Sonoma county Press democrat7Ar us
Online ads Press Democrat
S 500
Online ad click through to website
Holiday shopping ift guide Merin
S 600
Marin country ads
Holiday lighting
5 295
Cost was 51,571 reimbursements ofS1,388 net cost $295 to light up Putnam Plaza and Trees
Radio ad campaign
5 839
Radio ads $2,769 reimbursment $1950, net $639
Marketing 23%
S 13,007
$ 14,950
'
Holiday Decorations
$ 5,500
70 Holiday banners, 8 wreaths inst2ll2ti0in up and down, cleaning, updating and storage
Street TeamCleanin
S 5,000
Downtown partnership Eogram
Paint supplies for graffiti clean - up
5 500
Paint, supplies for grali tti clean u in dovmtown core and garage
Si na e
S 2,000
Directional si na a to downtown
Plants /misc decorations
5 1,500
Plants throughout downtown & specific event decorations for downtown
Spring Banners
5 5,000
70 spring banners
Beautification 30%
S 16,965
$ 19,500
Administration Costs
$ 1,300
lWabsite
updates and maintenance
6 710
Telephone & PG &E
5 400
Insurance
S 3,950
Wages & benefits
5 240
Office supplies
$ 6,400
BID processing local)
Administration 20%
S 11,310
$ 13,000
GRAND TOTAL
I S 56,550 1
S 65,000
24
Security - 27% - The PDA contracts for coverage of the general downtown area
to be performed on a regular nightly schedule. (The administration of this contract
is not to be confused with separate contract not paid for with DPBID funds for the
Keller Street Garage.)
Marketing - 23% - These funds are used to supplement additional funds paid by
individual merchants for the combined marketing efforts to create public
awareness of events occurring in the downtown; i.e., Sidewalk Sale, Trick -or-
Treat Trail, and other downtown events such as those listed under
"administration." PDA develops joint marketing agreements with the merchants
using these funds and utilizes the combined buying power of the PDA and
merchant community to obtain favorable prices for advertising that would not
ordinarily be available to the individual merchant.
Beautification - 30% - A volunteer committee meets to consider requests for
investing in beautification projects downtown.
Administration - 20% - Collected funds go to the day -to -day operations of the
PDA office. Cost centers include rent, salary expense, and event coordination
(implementation of downtown events like Butter and Egg Days, Antique Faires
(2), Art and Garden Festival, etc.).
25
Types of Businesses Assessed
• Retail, Restaurant and Antique Collectives: Businesses that buy and resell
goods or comestibles. Examples are clothing stores, shoe stores, office supplies
and antiques shops as well as businesses that sell prepared foods and drinks.
• Service Businesses: Businesses that sell services. Examples are beauty and
barbershops, repair shops, most automotive - orientated businesses, entertainment
businesses such as theaters, etc.
• Lodginjj: Includes renting rooms by the day or week to community visitors.
• Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists,
Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage
Brokers and most other businesses that require advanced and /or specialized
licenses and /or advanced academic degrees.
• Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Assessment by Type of Business Within Zones
Antique (1 -3 Dealers)
ZONE A
ZONE B
ZONE C
Restaurants and
$250
$166
$83
Retailers (1 -3 Employees)
$150
$100
$50
(4 -6 Employees)
$250
$166
$83
(7+ Employees)
$350
$232
$116
Antique (1 -3 Dealers)
$150
$100
$50
Collectives (4 -6 Dealers)
$250
$166
$83
(7+ Dealers)
$350
$232
$116
Service (1 -3 Emp /Operators)
$100
$75
$50
Businesses (4 76 Emp /Operators)
$200
$150
$100
(7 +Emp /Operators)
$300
$225
$150
Professional $125 $82 $41
Businesses
Financial $500 $500 $500
Institutions
Lodging (1 -10 Rooms)
$150
$150
$150
(11 -25 Rooms)
$250
$250
$250
(26+ Rooms)
$350
$350
$350
Note: Retail, restaurant and service businesses will be charged on size which will
be determined by number of employees, either full -time or the equivalent made
up of multiples of part -time employees while Antique Collectives will be charged
by number of business licenses active within one location.
M.
PETALUMA
DOWNTOWN
ATTACHMENT 5
ASSOCIATION
Our mission is to contribute to the betterment of the Petaluma Historic Central Area and to
promote and enhance its position as the city's retail and commercial center.
November 21, 2016
The Honorable Mayor David Glass &
Petaluma City Council Members
Petaluma Downtown Business Improvement District - Financial Impacts:
Over the past ten fiscal years, the BID has received the following from assessments:
2005
$51,379
2012
$45,176
2006
$54,054
2013
$45,505
2007
$56,960
2014
$47,000
2008
$54,644
2015
$61,940 included collections from 2012, 2013 and 2014
2009
$49,932
2016
$71,544.80 includes collections from 2014/15
2010
$55,757
2011
$55,994
This the first year of local collections with Mungle & Associates providing the billing of the BID. Overall collection
of the BID is up due to closer monitoring and it being easier to pursue collections on a local basis. We have had
particular success in recouping delinquent accounts from financial institutions.
The BID was able to cover some of the key areas in keeping the downtown vibrant and safer during 2016,. The
BID advisory committee meets monthly to discuss priorities and this past year priority was to clean up the data
base for billing, and pursue outstanding delinquencies. Priorities continue to beautify downtown with lighting,
plants and banners to provide for a festive atmosphere. The Downtown security camera contract ended in May
2016 and will not be continued. The BID committee has agreed to increase on foot security with a private
security company and extend those during peak holidays and during events. Marketing and events are crucial to
raising the profile of the downtown retail center throughout the year, and assisting small businesses with
marketing campaigns.
Mungle & Associates will be retained as the billing agent in 2017 and continue with the collection process
for those who are delinquent for 2014, 2015, 2016 , and bill out the newly identified unbilled businesses for
2015 -16. The BID billing will include four items, a cover letter; a BID invoice, a map of the BID area and an
information update form to help us keep up with changes of address etc.
The BID budget is allocated as follows and approved by the PDA Board of Directors. Percentages have be
altered as a result of no longer having cameras. Please note % changed as follows:
27%
Security
$17,550
23%
Marketing
$14,950
30%
Beautification
$19,500
20%
Administration
$13,000
TOTAL:
$65,000
Attached you will find an accounting of all BID expenditure's from 2005 thru 2016, a BID analysis and proposed
BID expenditure for 2017.
si erely
Mc sker
ative 'rector
Depot Building • 210 Lakeville Hwy, Petaluma CA 94952 • www.PotalumaDowntown.com
Ph: (707) 762 -9348 • Fax (707) 283 -0528 - Email: Info @PetalumaDowntown.com
27
City of Petaluma, CA
Downtown Business Improvement District (BID)
Mungle & Associates — as administrating agent
628 E. Washington Street Suite A
Petaluma, CA 94952
Dear Business Owner/ Tax Manager:
ATTACHMENT 6
January 2017
* *2017 CITY OF PETALUMA DOWNTOWN BUSSINESS IMPROVEMENT DISTRICT (BID) **
The City of Petaluma City Council partners with Mungle & Associates for assistance in the collection of its Downtown Business
Improvement District (BID) fees. This mailing is to transmit the 2017 Downtown Business District fees invoice that is due on or
before March 31, 2017 and becomes delinquent on April 1, 2017.
This invoice is based and is calculated per your zone location, type of business and number of employees. To verify your
calculation, the City of Petaluma uses data from the State Employment Development (EDD) regarding the number of employees
submitted to them. Please be aware that it is important that the number of employees is accurately calculated and reported.
Employees are calculated on full time hours (part time employees should be added together to get a full time equivalent) If
you have any questions regarding zoning or number of employees, please contact Mungle & Assoc. at (707)- 241 -0195 or email
Mungle & Assoc. at petalumaBID @cmungle.com.
Mungle & Associates Remittance Address:
Mungle & Associates Attn: Petaluma BID
628 E. Washington Street. Suite A
Petaluma CA 94952
(Make Checks Payable to: Downtown BID)
The assessment was established in November 2000, when the Petaluma City Council adopted Ordinance 214 N.C.S. establishing
the Downtown Business Improvement District (BID). This occurred at the request of the Petaluma Downtown Association (PDA),
after an extensive public hearing process, required by State Law. During the process, local business owners who were to be
included in the BID had the opportunity to protest the formation of the district and terminate the process. However,
recognizing the utility of the BID, very few chose to oppose the BID and the District was formed. The PDA Board serves as the
BID Board of Directors and administers the funds collected from you by the City of Petaluma. The PDA does not have the
authority to change this ordinance or grant exemptions.
According to the 2017 annual report of the BID, approved by the Petaluma City Council in December 2016, assessment of funds
will be used as follows:
27% Downtown Security $17,550
23% Downtown Marketing $14,950
30% Downtown Beautification $19,500
20% Administration $13,000
Total: $65,000
Please support the Downtown Business Improvement District by making your timely payment as indicated on the enclosed
invoice. Thank you for your continued efforts to maintain an economically vibrant and attractive downtown.
Sincerely yours,
Mungle & Associates
As administering agent for the City of Petaluma
28
City of Petaluma, CA 2017
_ Downtown Business Improvement District (BID)
Invoice
�85f3
Remit To: Downtown BID c/o Mungle & Associates 628E Washington St, Ste A Petaluma, CA 94952
BID Account #:
Location: Address
PETALUMA, CA 94952
Phone: (707) 707- 241 -0195• Email: petalumabid0cmunclle.com
Due on or before: March 31, 2017
Delinquent: April 1, 2017
10% Penalty Phase: May 1, 2017
YOUR BID CATEGORY:
ZONE _ - Business type:
Downtown Petaluma Business Improvement District (BID) Assessment Fee Table
Retail, Restaurant and Antique Collectives: Businesses that buy and resell goods or comestibles. Examples are clothing stores, shoe stores, office
supplies and antique shops as well as businesses that sell prepared foods and drinks.
Service Businesses: Businesses that sell services. Examples are beauty and barbershops, repair shops, most automotive orientated businesses,
entertainment businesses such as theaters, etc.
Lodging: Includes renting rooms by the day or week to community visitors.
Professional Businesses: Includes Architects, Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Realtors, Insurance Offices,
Mortgage Brokers and most other businesses that require advanced and/or specialized licenses and/or advanced academic degrees.
Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Description of Business
Zone A
Zone B
Zone C
Retailers and Restaurants:
0 -3 employees
$ 150.00
$ 100.00
$ 50.00
4-6 employees
$ 250.00
$ 166.00
$ 83.00
7+ employees
$ 350.00
$ 232.00
$ 116.00
Antique Collectives:
0-3 employees
$ 150.00
$ 100.00
$ 50.00
4-6 employees
$ 250.00
$ 166.00
$ 83.00
7+ employees
$ 350.00
$ 232.00
$ 116.00
Service Businesses:
0 -3 employees
$ 150.00
$ 75.00
$ 50.00
4-6 employees
$ 200.00
$ 150.00
$ 100.00
7+ employees
$ 300.00
$ 225.00
$ 150.00
Professional Businesses:
$ 125.00
$ 82.00
$ 41.00
Financial Institutions:
$ 500.00
$ 500.00
$ 500.00
Lodging:
1 -10 rooms
$ 150.00
$ 150.00
$ 150.00
11 - 25 rooms
$ 250.00
$ 250.00
$ 250.00
26+ rooms
$ 350.00
$ 350.00
$ 350.00
Enter # of employees, operators, dealers or rooms:
(Employees are calculated on full -time hours. Part -time employees should be added together to get a full -time equivalent.)
From the table above, enter amount due: $
If Paid after May 1st, 10% Penalty: $
Total Due: $
(Make Checks Payable To: Downtown BID)
Returned Check Dlsdalmor: Each mbrned item recaved due to insufriderd funds wit be decOnrdcaty represemod to the present era' bank no more than tm times in on effort to obtain payment Dovmtan BID is not responsible for
any additional bank fees W wa a=ue due to there stbmisslon of the reUYW item-
29
Petaluma Downtown BID
Business Update Form
Remittance Address:
Petaluma Downtown BID c/o Mungle & Associates • 628 E Washington St, Ste A, Petaluma, CA 94952
Phone: (707) 241 -0195 Email: petalumaBID(&cmungle.com
Instructions: Please complete this form if you have any changes to your account. To ensure that we have the correct
information regarding your business and the number of employees you have, please update applicable sections on this
form and return with your BID payment and remittance form to the address listed above. Thank you for taking the time
to provide updated information on this form.
Business Name:
D BA:
Business Mailing Address:,
Account #:
(Address /City State/Zip)
Business Physical Address:
(Street Address /City State /Zip)
Owner's Name: Owner's Phone: ( )
Business Phone: ( ) Business Fax: (
Contact Person:
Email Address:
Description of Business:
Function of Company:
Business Classification (select all that apply):
• Retail Business or Restaurant
• Antique Collectives
Tvae of Business (select one):
❑ Sole Proprietorship
❑ General Partnership
❑ Corporation
Contact Phone: (
o Professional Business
❑ Service Business
❑ LLC - Single Member
❑ LLC - Multi Member
❑ Governmental Agency
❑ Financial Institution
❑ Lodging
❑ Professional Association
DLLP
❑ Other (please explain)
Business closed or no longer doing business in the municipality? Please complete the below information and return either by
Fax to 707 - 765 -1583 or by email to Downtown BID at PetalumaBID 0cmungle(a)com.
I hereby affirm that my business indicated above closed or is no longer operating in the above mentioned municipality as of
(Date business closed).
Signature:,
Form Completed By: Print Name:
30
31
Petaluma Downtown Association
Bid Funds Received and expenditures
:.. For Fiscal Year Ending June 30, 2016
BID Percentages
ATTACHMENT 7
Date
Transaction
07.01.15
Beginning Balance
07.09.15
Deposits
08.14,15
Deposits
10,20,15
Deposits
12.10. 15
Deposits
02.26.16
Deposits
05,11.16
Deposits
Subtotal
7/31/2015 Credit Card
91712015 Credit Card
9/7/2015 Credit Card
9/7/2015 Credit Card
9/21/2016 Credit Card
9/30/2015 Credit Card
10/31/2015 Credit Card
10/31/2015 Credit Card
10/31/2005 Credit Card
11 /412015 4�
12/8/2015 Credit Card
12/31/2015 Credit Card
1/31/2016 Credit Card
1/31/2016 Credit Card
1/31/2016 Credit Card
1/31/2016 Credit Card
2/29/2016 Credit Card
2/29/2016 Credit Card
2/29/2016 Credit Card
2/29/2016 Credit Card
2/29/2016 Credit Card
To/From
Constant Contact
Deluxe printing
Fed Ex
Constant Contact
Studio M Publishing
Constant Contact
Petaluma Coffee
Constant Contact
Petaluma Coffee
189 Work
Constant Contact
Constant Contact
Deluxe printing
Amazon
Amazon
Constant Contact
Fedex
Constant Contact
For the Love of
Petaluma
Vista Print
City of Petaluma
Social Media (37,50)
(60.00)
(122.70)
Permit for Holiday (74.00)
event
32;:. ,
ATTACHMENT 7
28%
32%
20%
20%
TOTAL. r
Description
Marketing
Security
Beautification
Admin
,
15,570.93
15,028.99
27,915.56
- 2,397.93
56,117.55 is
Bid Income
2,925.83
3,343.81
2,089.88
2,089.88
10,449.40
Bid Income
803.60
918.40
574.00
574.00
2,870.00
Bid Income
2,783.87
3,181.57
1,988.48
1,988.48
9,942.40
Bid Income
1,176.28
1,344.32
840.20
840.20
4,201,00
Bid Income
22.96
26.24
16.40
16.40
82.00
Bid Income
12,320.00
14,080.00
81800.00
8,800.00
44,000.00
C
20,032.54
22,894,34
14,308.96
14,308.96
71,544.80
Social Media
(26,00)
(200,79)
Signage
(152.22)
Social Media
(37.50)
(1,985.00)
Social Media
(37,50)
;
Coffee for meetings
(23.00)
..
Social Media
(37.50)
: , � • ,;
Coffee for meetings
(23,00)
_
PDA Workshop
(60.00)
Social Media
(37.50)
: E
Social Media
(37,50)
(73.06)
74,72
(13.88)
Social Media
{37.50}
Social Media (37,50)
(60.00)
(122.70)
Permit for Holiday (74.00)
event
32;:. ,
Petaluma Downtown Association
Bid Funds Received and expenditures
For Fiscal Year Ending June 30, 2016
BID Percentages
28% 32%
Date Transaction To /From
Description
Marketing Security
3/7/2015 4625 Karla Schikore
(182.30)
417/2016 Credit Card Constant Contact
(37.50)
411212016 4667 Fishman Supply
(465.42)
4/3012016 Credit Card Constant Contact
Social Media
(37.50)
5131/2016 Credit Card Constant Contact
Social Media
(37,50)
6130/2016 Credit Card Constant Contact
Social Media
(37.50)
713112015 Credit Card Facebook
Sidewalk Sate
(40,Q0)
8/12/2015 4382 Barber Sign
Sidewalk Sale
(354.13)
8/19/2015 4387 Sonoma Media
Sidewalk Sale
(504.00)
Investments
.10131/2015 Credit Card Craigs Party Store
Trick or Treat
(323,29)
1119/2015 4491 Petaluma Post
Trick or Treat
(198,00)
11/16/2015 4498 Northbay Bohemian
Trick or Treat
(256,00)
11/16/2015 4500 Sonoma Media
Trick or Treat
Investments
(349,00)
12/2/2015 4512 Oliver Gadfo -Green
Santas Arrival
(225,00)
12/2/2015 4515 Patrick Prather
Holiday Open House
(550,00)
12/312015 4518 GS Troop
Holiday Open House
(75.00) .
.12/312015 4519 PHS Music Boosters
Holiday Open House
(75,00)
12/7/2015 Credit Card Staples
(27.59)
12/8/2015 Credit Card The Chamber Link
Holiday Open House
(60,00)
12/8/2015 Credit Card BlInq
(27.99)
12/8/2015 Credit Card Facebook
12/8/2015 Credit
Social Media
(20.Q0)
Card Craigs Party Store
Holiday Open House
(94,39)
12/08/2015 Credit Card Petaluma Pies
Holiday Open House
(27.74)
12110/2015 5/25/1912 Peggy Celia
Holiday Open House
(75.00)
12/10/2015 4530 Oliver Gadfo -Green
Holiday Open House
(375,00)
12/10/2015 Radio Ads refund
10000.00
12/22/2015 4541 Northbay Bohemian
(309.60)
01/08/2016 Credit Card Facebook
Social Media
(29,94)
01112/2016 4568 Wine Country Radio
Ads
(1,893,33)
01/27/2016 Radio Ads refund
500,00
. Sonoma Media
Holiday ads
03/04/2016- 4619 Investments
(1,187.33)
04/2912016 Radio Ads refund
260.00
20% 20%
Beautification Admin
TOTAL
Petaluma Downtown Association
Bid Funds Received and expenditures
;
For Fiscal Year Ending
June 30, 2016
:
BID Percentages
28%
32%
20% 20% TOTAL :
Date
Transaction To /From Description Marketing
Security
Beautification Admin
7/112015
4323 First Alarm Security, Inc Security Services
(312.09)
8/5/2015
4370 First Alarm Security, Inc Security Services
(312.09)
9/8/2015
4419 First Alarm Security, Inc Security Services
(312.09)
;
10/13/2015
4470 First Alarm Security, Inc Security Services
(312.09)
11/2/2015
4483 First Alarm Security, Inc Security Services
(312.09)
12/22/2015
4540 First-Alarm Security, Inc Security Services
(312,09)
1/512016
4551 First Alarm Security, Inc Security Services
(312.09)
2/11/2016
4587 First Alarm Security, Inc Security Services
(312.09)
3/1712016
4621 First Alarm Security, Inc Security Services
(312.09)
:.
414/2016
4652 First Alarm Security, Inc Security Services
(335.50)
:.
5/3/2016
4705 First Alarm Security, Inc Security Services
(335.50)
6/1/2016
4744 First Alarm Security, Inc Security Services
(335.50)
."
6/2212016
4768 First "Alarm Security, Inc Security Services
(1 63.41)
8/26/2015
3912 AT &T Capital Services It Camera Security
(290.88)
8/26/2015
3952 AT &T Capital Services It Camera Security
(290.88)
;
9/1/2015
3986 AT &T Capital Services It Camera Security
(295.88)
"10120/2015
4020 AT &T Capital Services It Camera Security
(290.88)
11/16/2015
4035 AT &T Capital Services It Camera Security
(295.88)
12/14/2015
4049 AT &T Capital Services It Camera Security
(295.88)
"
1/26/2016
4075 AT &T Capital Services It Camera Security
(295.88)
2/16/2016
4104 AT &T Capital Services It Camera Security
(295.88)
:.
3/1512016
4131 AT &T Capital Services It Camera Security
(295.88)
;
4/2012016
4180 AT &T Capital Services it Camera Security
(295,88)
5!3/2016
4215 AT &T Capital Services It Camera Security
(203,15)
6/1/2016
4245 AT &T Capital Services It Camera Security
(305.88)
,
7/31/2015
Credit Card Rex Hardware Supplies
(38,95)
8/31/2015
Credit Card Kmart Supplies
(11.06)
9/8/2015
4410 Pacific Display
(5,701.21)
'
11/2/2015
4484 Pacific Display Banners and Installation
(11,470.67)
- -
12(712015
4527 Pacific Display Holiday Banners
(4,700.00) ;
'5/24/2016
4732 Staples
(27.09)
:.
617/2016
4754 Staples
(9.63)
6/22/2016
4772 Staples
(10.79)
Petaluma Downtown Association
Bid Funds Received and expenditures
.:
For Fiscal Year Ending June 30, 2016
;
BID Percentages
28%
32% 20% 20% TOTAL.
°
Date Transaction To /From Description
Marketing
Security Beautification Admin
10/13/2015 4461 Muniservices BID Billing Processing,
(594.00)
12/14/2015 4535 Muniservices BID Billing Processing.
(66,00)
02101/2016 4589 Muniservices BID Billing Processing,
(20.50)
04/12/2016 4774 Mungle & Associates BID Billing Processing.
(3,407.25)
7.1,15- 6.30.16 Bid Share of adman costs PDA absorbed shortfall
2,397,93
7.1.15-6.30.16 Bld,Share of admin costs Dues & Subscriptions
(20 °86)
7.1.15- 6.30.16 Bid Share of admin costs Employee Benefits
(1,343.37)
i
.7.1,15-6-30.16 Bid Share of admin cost: Equipment Maintenance
(14.88)
7.1.15-6.30.16 Bid Share of admin cost: Insurance
(202.57)
7.1.16-6.30.16 Bid Share of admin cost; license and Tax
(17,54)
Bid Share of admin cost: Office Supplies & Postage
(518.91)
7.1;15- 6.30,1G Bid Share of admin cost: Payroll tax Expense
(564.93)
7.1.15-6.30,16 Bid Share of admin costs Professional Fees
(739.66)
7.1.15- 6.30.16 Bid Share of admin costs Promotion
(39.50)
7.1.15. 6,30.16 Bid.Share of admin cost: Public Relations.
_
..
7.1.15-fi.30.16 Bid Share of admin costs Rent
(42.00)
7.1.15. 6.30.16 Bid Share of admin costs Software
(49.00)
7.1.15-6.30.16 Bid Share of admin costs Telephones
(358.51)
7.1.15-6,30.16 Bid Share of admin costs Utilities
{132.18}
7.1,15- 6.30.16 Bid Share of admin costs Wages
(4,679.50)
7.1,15- 6,30,16 Bid Share of admin cost; Website
(16.09)
• ; : :I
Total BID expenses
(9,236.90)
(7,431,55) (21,969,40) (10,405.23) (49,043.08)
Ending balance BID
26,366.57
30,491.78 20,255.12 1,505,80 78,619.27 ; '
e
BID 2017 Proposed Projects 10.6.16
Projected Revenue
Total Possible $ 65,000 Projected from total district data
Expected $ 56,550 Assuming 87% collections
Proposed Projects
Expected
Possible
Notes
Security Patrols
$ 7,750
Private security patrols Thurs -Sat 10pm -4am 52 weeks
Additional security
$ 7,750
Heightend security during holidays and peak times
Misc. Security
$ 2,050
Event driven
Security 27%
$ 95,268
$ 17,550
Destination marketing downtown
$ 2,216
Destination marketing ads & editorial in Chamber & Visitors guide
Valentines Event
$ 1,500
Posters, banners, ads, social media
Sonoma Magazine
$ 1,200
Downtown marketing
Sidewalk Sale
$ 1,000
Street banner $400, additional banners $150 advertising $500
Freeway Billboard Signage
$ 1,000
Freeway billboard signage for peak events in downtown
Go Local Video
$ 600
Joint effort with Chamber, City for a go local video for downtown shopping
Trick or Treat
$ 700
Posters, maps, ads, balloons
Holiday Marketing season
$ 3,300
Merchant Open house, balloons, horse & wagon, entertainment, flyers, posters, ads
Holiday shopping gift guide Sonoma c
$ 1,200
Sonoma county Press democrat/Argus
Online ads Press Democrat
$ 500
Online ad click through to website
Holiday shopping gift guide Marin
$ 600
Marin'country ads
Holiday lighting
$ 295
Cost was $1,571 reimbursements of $1,388 net cost $295 to light up Putnam Plaza and Trees
Radio ad campaign
$ 839
Radio ads $2,789 reimbursment $1950, net $839
Marketing 23%
$ 13,007
$ 14,950
Holiday Decorations
$ 5,500
70 Holiday banners, 8 wreaths installatioin up and down, cleaning, updating and storage
Street Team Cleaning
$ 5,000
Downtown partnership program
Paint supplies for graffiti clean- up
$ 500
Paint, supplies for grafitti clean up in downtown core and garage
Signage
$ 2,000
Directional signage to downtown
Plants /misc decorations
$ 1,500
Plants throughout downtown & specific event decorations for downtown
Spring Banners
$ 5,000
70 spring banners
Beautification 30%
$ 16,965
$ 19,500
Administration Costs
$ 1,300
Website updates and maintenance
$ 710
Telephone & PG &E
$ 400
Insurance
$ 3,950
Wages & benefits
$ 240
Office supplies
$ 6,400
BID processing locally
Administration 20%
$ 11,310
$ 13,000
GRAND TOTAL
$ 56,550
$ 65,000
36
Previous years BID Actual Collections
2009/10
2009/10
2010/11
2010/11
2011/12
2011/12
2012/13
2012/13
2013114
2013/14
2014/15
2014/15
2015/16
2015/16
2016/17
YEAR
2008/9
2009/10
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
2017
Actual
%
Actual
%
Actual
%
Actual
%
Actual
%
Collected
$ 59,000
$ 50,637
$ 52,850
$ 44,793
$ 51,914
$ 45,505
$ 61,940
$ 71,544
$ 65,000
BUDGET
10.6.16
37
2009/10
2009/10
2010/11
2010/11
2011/12
2011/12
2012/13
2012/13
2013114
2013/14
2014/15
2014/15
2015/16
2015/16
2016/17
2016/17
BID
2008/9
2008/9
Actual
%
Actual
%
Actual
%
Actual
%
Actual
%
Actual
%
Actual
%
Actual
%
Budget
Security
32%
$18,880
40%
$20,255
50%
$26,425
50%
$22,397
50%
$25,957
50%
$22,753
32%
$12,882
32%
$ 20,800
27%
$ 17,550
Marketing
32%
$18,880
30%
$15,191
28%
$14,798
28%
$12,542.
28%
$14,536
28%
$12,741
28%
$13,502
28%
$ 18,200
23%
$ 14,950
Beautification
16%
$9,440
20%
$10,127
20%
$10,570
20%
$8,959
20%
$10,383
20%
$9,101
20%
$7,676
20%
$ 13,000
30%
$ 19,500
Administration
20%
$11,800
10%
$5,064
2%
$1,057
2%
$896
2%
$1,038
2%
$910
20%
$9,180
20%
$ 13,000
20%
$ 13,000
100%
$59,000
100%
$ 50,637
100%
$ 52,850
1005,
$ 44,793
100%
$ 51,914
100%
$ 45,505
100%
$61,940
100%
$71,544
100%
$ 65,000
09/10 Budget
City billed approximately $65k
10/11 Budget
Percentages are changed to accommodate increase in camera mtnc costs
Cameras
Original Contract = $16,000 PLUS Increase $6,000 /year = $22,000
Spartan
$6,000 /year
Administration
Admin costs reduced due to free rent due to move to PVP
Marketing
Reduced by $500 to cover increased security costs
Beautification
Reduced by $1,000 to cover increased security costs
11/12 Budget
No % changes
12/13 Budget
No % changes
13/14 Budget
Change in % approved by BID committee, effective Jane 2014 - result of reduction in camera lease contract back to 08/09 levels
14/15 Budget
BID increase in income due to past payments coming in for 2012 thru 2015
15/16 Budget
BID increase objective to receive payments from businesses not previously billed
16/17
change % distribution to increase downtown beautification due to security camera elimination
37
PETALUMA DOWNTOWN ASSOC
BID ANALYSIS - START TO 06/30/16
BALANCE 07/04 -06/05
RECEIVED 07/05 -06/06
EXPENSES 07/05 -06 /06
BALANCE 07105 -06/06
RECEIVED 07/06 -06/07
EXPENSED 07/06 -06 /07
BALANCE 07/06 -06/07
RECEIVED 07107 -06/08
EXPENSED 07./07 -06/08
BALANCE 07/07 -06/08
RECEIVED 07108 -06109
EXPENSED 07108 -06/09
BALANCE 07/08 -06 /09
MARKETING
32%
852.67
15750.34
-7,206.04
9,396.97
20, 393.23
- 12,696.09
17,094.1'1
17, 503.04
- 10,644.00
23,953.15
14,254.09
- 21,012.12
17,195.12
1
R► :'_ .
32%
16%
20%
17,052.78
20,056.64
11494.36
15750.34
7875.17
9843.98
- 15,540.00
- 14,213.08
- 11,338.34
17,263.12
13,718.73
0.00
20, 393.23
10,196.61
12, 745.76
- 13,090.00
-18,1 "75.02
- 91708.04
24,566.35
5,740,32
31037.72
17, 503.04
8,751.52
10, 939.76
18,264.00
- 8,650.00
- 10,135.80
23,805.39
5,841.84
31841.68
14, 254.09
71127.05
81908.47
- 21,411.26
0.00
-141934.11
1 6,648.22
12,968.89
- 21183.96
PETALUMA DOWNTOWN
4:11) ANALYSIS — START TO 06/30/1Q,
MARKETING
SECURITY
BEAUTIFICATION
ADMINISTRATIVE
TOTAL
32%
32%
16%
20%
'100% I
CHANGE IN PERCENTAGE%
30%
40%
20%
10%
100 ° /fl
RECEIVED 07/09 -06/10
15,191.05
20,254.73
10,127.37
5,063.68
50,636.83 '
EXPENSED 07/09 -06/10
- 16,912.30
27,194.59
— 17,445.00
— 21634.85
— 64,186,74
BALANCE 07/09 - 06/10
15,473.87
91708.36
51651.26
244.87
31,078.36
CHANCE IN PERCE TAGEo
28%
50%
20%
2%
100%
RECEIVED 07/10 -06/11
14,798.00
26,425.00
10,570.00
11057.00
52,850.00
EXPENSED 07/10 -06/11
— 151700.74
— 28,764.45
- 529.42
- 2,937.36
— 47,931.97
BALANCE 07/10 -06/11
14,571,13
79368.91
15,691.84
-11636.49
36,996.39
RECEIVED 07/11 -06/12
1,400.00
2,500.00
1,000.00
100.00
5,000.00 f
c
EXPENSED 07/1106/12
— 11,583.87
- 27,390.45
— 3,400.00
— 21418.14
- 44,792.46
BALANCE 07/11 -06/12
41387.26
— 17,521454
139291.84
— 3,953.63
39796:07
RECEIVED 07/12 -06/13
23,329.46
41,660.00
16,663.90
11666.39
83,319.75 E:
EXPENSED 07/12 -06/13
— 11,986.39
— 28,062.66
— 91060.00
— 21804.77
— 51,913.82 :: .
IM I 97.11,10i Y.11 1' •1 1
BALANCE 07/12 -06/13
RECEIVED 07/13 -06/14
EXPENSED 07/13 -06/14
BALANCE 07/13-06/14
Change in Percentages
RECEIVED 07/14 -06/15
EXPENSED 07/14 -06115
BALANCE. 07/1 4 -06/15
RECEIVED 07/15 -06/16
EXPENSED 07/15 -06/16
BALANCE 07115 -06/16
MARKETING SECURITY BEAUTIFICATION ADMINISTRATIVE
32%
32%
16%
20%
15,730.33
•31924.20
20,995.74
- 5,092.01
9,867.70
17,621.01
71048.40
704.83
-14,519.70
-10,943.36
- 7,704.39
-6,362.11
119078.33
21753.45
209239.75
- 10,749.29
28%
32%
20%
20%
17,343.20
191820.80
12,388.00
12,388.00
12,850.60
71545.26
- 4,712.19
- 4,036.64
15,570.93
15,028.99
27,916.56
- 21397.93
20032.54
22894.34
14308.96
14308.96
- 9,236.90
- 71431.55
-21,969.40
- 109405.23
26,365.57
30,491.78
20,255.12
1,505.80
TOTAL
100 °Io
27,609.85
35,241.94
-39,529.56