HomeMy WebLinkAboutStaff Report 1.A 02/04/2017CITY OF PETALUMA, CALIFORNIA
MEMORANDUM
City Manager’s Office, 11 English Street, Petaluma, CA 94952
(707) 778-4345 Fax (707) 778-4419 E-mail: citymgr@ci.petaluma.ca.us
DATE: January 30, 2017
TO: Honorable Mayor and City Council
FROM: John C. Brown, City Manager
SUBJECT: 2017 and 2018 Goal Setting
Your goal setting session is set for Saturday, February 4 at 8:30 a.m. We will meet in the Club
Room at the Petaluma Community Center. Attached are materials for use during the session.
Provided are five sets of materials:
1. 2015 and 2016 adopted goals
2. Status update on 2015 and 2016 goals
3. Recommended goals for 2017 and 2018
4. Items for discussion provided by City Council members
5. Items for discussion provided by the Public
Also enclosed is a proposed schedule for the session, which follows the format used in past goal-
setting sessions: introductory comments, public comment, a review of progress on the goals for
the past years, and a discussion of goals for the coming two-year period. We will be joined by
the Executive and Senior Management team, our Senior Planner, and our Economic
Development Manager, for these discussions.
2015 and 2016 goals are provided for your comparisons with the status update and recommended
goals going forward. In the interest of keeping to schedule, we suggest the review of 2015 and
2016 goal status be treated as question and answer – if you have questions about specific goal
priorities, we would focus attention on those, rather than go through every item on the list.
With respect to the recommended goals for 2017 and 2018, the list is significantly shorter than
two years ago. This represents an effort to recommend goals at a higher level than some that
have been identified in past years, which were more akin to projects or tasks. It also reflects
what I view as a more realistic set of recommendations given our staffing and financial limits.
Streamlining also removes prior years’ goals which are significantly completed. These are not
stated again, for brevity, and should be understood we will complete what we’ve started.
We look forward to the session, and discussing this material with you. If you have any questions
prior to Saturday morning, please let me know.
Agenda Item #. 1.A
CITY COUNCIL GOAL-SETTING SESSION
February 4, 2017
SCHEDULE
8:30 Roll Call and Introductions - Mayor
8:35 – 8:55 Public Comment
9:00 – 10:30 Review, Status of 2015 and 2016 Goals – Brown, All
10:30 -10:40 Break
10:40 – 12:00 Discuss Draft Recommended Goals for 2015 and 2016 -
Brown, All
12:00 – 12:45 Lunch Break
12:45 – 3:00 Continue Discussion of Draft Goals - Brown, All
3:10 – 3:20 Break
3:20 – 4:00 Conclude Discussion of Draft Goals - Brown, All
Resolution No. 2015-026 N.C.S.
of the City of Petaluma, California
ESTABLISHING THE CITY COUNCIL'S GOALS AND PRIORITIES
FOR 2015 AND 2016
WHEREAS, the City Council conducted its annual goal setting workshop on January
31, 2015; and
WHEREAS, the purpose of the workshop was to strengthen teamwork and to
establish goals and priorities, and focus limited resources, for the next two years; and
WHEREAS, progress on the goals and goal priorities achieved during 2013 and 2014
was reviewed; and
WHEREAS, priorities from that period were completed, continued, or modified; and
WHEREAS, input from the public was received; and
WHEREAS: additional goals for the two year period encompassing 2015 and 2016
were considered; and
WHEREAS, consensus was reached by the Council during the workshop on a revised
set of goals for the two year period.
NOW, THEREFORE BE IT RESOLVED THAT the City Council does hereby
endorse and establish the Goals and Goal priorities for 2015 and 2016 developed at the January
31. 2015 goal setting workshop, and incorporated herein as Exhibit 1.
Resolution No. 2015- 026 N.C.S. Page I
Under the power and authority conferred upon this Council by the Charter of said City.
REFERENCE: 1 hereby certify the foregoing Resolution was introduced and adopted by the
Council of the City of Petaluma at a Regular meeting on the god day of March,
2015, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
ATTEST:
Albertson, Barrett, Mayor Glass, Healy, Kearney, Ring, Vice Mayor Miller
None
None
None
Acting City C7e
r
i
Mayor
as to
Attorney
Resolution No. 2015- 026 N.C.S. Page 2
EXHIBIT 1
City Council Goals and Priorities for 2015 and 2016
1. CATEGORY: FINANCIAL STABILITY
A. Goal: Maintain Financial Sustainability
1. Priority: Develop Five -Year Financial Plan for the General
Fund
a. Provide Semi- Annual Forecast Updates to the City Council.
b. Develop and Prioritize Revenue Scenario Options Reflecting
Community and Council Preferences.
C, Develop and Prioritize- Expense Scenario Options Reflecting
Community and Council Preferences.
d. Select Preferred Alternatives.
e. Establish and Implement Budget Policies Necessary to
Realize Preferred Alternatives and Foster tong -Term
Financial Sustainability.
f. Analyze Alternatives for Reducing PERS and Other Post
Retirement Benefits (OPEB) Unfunded Liability.
g. Develop and Implement Plans to Re- Establish Regular
Contributions to Funds Including General Fund CIP Fund,
Vehicle Replacement, PERS and OPEB Unfunded Liability,
Employee Benefits, and Marina.
2, Priority: Enhance Revenues
a. Evaluate the Benefits of Establishing Revenue Recovery and
Purchasing Specialist Positions; Create and Budget,
Accordingly.
b. Develop a Plan (2015) to Educate (2016) the Public and
Business Community on City Finances.
C. Evaluate and Take Appropriate Legislative Action to
Establish New Revenue Sources and Means of Financing
City Services and Infrastructure Projects,
3. Priority: Update City Purchasing Ordinance
a, Draft Comprehensive, Updated Purchasing Ordinance
Reflecting Current Best Practices,
Resolution No. 2015 -026 N.C.S. Page 3
b. Update Agreements and Other Supporting Documents such
as Requests for Proposals to Updated Purchasing
Requirements.
G, Provide Staff Training on Updated Purchasing Requirements
and Supporting Materials.
4. Priority: Prepare Financial Forecasts and Establish /Revise
Reserve Policies for Enterprise and Special Revenue
Funds
a, Water
b. Waste Water
C. Storm Water
d. Streets
S. Priority: Amend /Revise Reserve Policy for General Fund
6. Priority: Establish Fiscally Sustainable Funding for Storm
Water Management and Pavement Maintenance
a. Re- Visit Options and Implement Council Direction Regarding
a Storm Water Utility or Other Funding Means, as
Appropriate.
7. Priority: Address Loss of „Redevelopment
a. Evaluate Feasibility of Completing Major Transportation
Projects Utilizing an Enhanced Infrastructure Financing
District (SB628).
b. Continue to Monitor Evolving Dissolution Law and State
Response and Pursue Administrative Actions, and /or
Litigation Related to Project Funding.
8. Priority: Continue to Develop the City's Webslte and Social
Media to Allow for More Efficient and Interactive
Communication Between Residents and City
Departments
a. Implement Additional On -Line Payment/Billing Systems.
b. Evaluate and Implement, if Feasible, On -Line Permit
Applications for Building Permits and Simple Planning
Approvals.
C. Maximize Digitization of Stored Documents.
d. Maximize use of Social Media across Departments
Resolution No. 2015 -026 N.C.S. Page 4
II. CATEGORY: COUNCIL !STAFF RELATION'S AND DECISION MAKING
A. Goal: Build a Cohesive Team Comprised of the Mayor and Council,
City Manager, City Staff That Provides Clear and Consistent
Direction and Works Together to Provide Core Services
I . Priority: Negotiate Successor Agreements with All
Represented Employees, to Include:
a. Units 1, 2, and 3 (AFSCME)
b. Units 4, 9 and 11 (PPMMA)
C. Unit 6 (POA)
d. Unit 7 (PFA)
e. Unit 8 (Senior Management, Compensation Plan)
f. Unit 10 (Public Safety Mid -Level Management)
2. Priority: Plan For, and Conduct —at Least Six (6) City Council
Workshops Each Year, to Provide Ample Time For In-
Depth-Consideration of Issues:
a. Sign Code
b. Mid -Year Budget Deports and Financial Forecast Updates
C. PERS
d. User Fee Update
e. Storm Water System, Structure and Financing
f. Equal Opportunity Plan
g. General Plan Amendments
h. Ambulance Exclusive Operating Area
I. Homelessness
j. Others as Determined by Need and City Council Interest
3. Priority: Establish an In -House Leadership /Management
Academy (Management Training) for Management
and Supervisory Staff
a. Outline Program Design
b. Identify Potential Outside Funding Sources
C. Refine Program Design and Provide Program to New and
Existing Management and Supervisory Staff
4. Priority: Design and Implement a Robust Equal Opportunity
Employment Plait
a. Conduct Applicant Pool Availability Analysis
b. Develop and Initiate Department- Specific Strategies that
Promote Equal Opportunity in All Areas of Employment
Resolution No. 2015 -026 N.C.S. Page 5
5. Priority: Establish Low -Cost Employee Recognition Program
a. Employee of the Quarter
b. Employee of the Year
C. Informal Recognition
6. Priority: Update and Make Consistent Advisory Bodies'
Enabling Legislation
a. Airport Commission
b. Building Board of Appeals
C. Historic and Cultural Preservation Committee
d. Public Art Committee
e. Recreation, Music & Parks Commission
f. Senior Advisory Committee
g. Transit Advisory Committee
7. Priority: Develop Materials and Provide Staff Training
a. Public Records Requests
b. Resolutions
C. Ordinances
d. Contracts
e. Leases
f. Requests for Proposals
IIl. CATEGORY: HEALTHY DEVELOPMENT, SUSTAINABILITY, AND
ECONOMIC DEVELOPMENT
A. Goal: Create and Implement Clear Direction on Development and
Sustainability Objectives
1 Priority: Continue to Develop and Implement Procedural and
Legislative Changes That Will Expedite the
Development Review Process
a. Revise Local CEQA Guidelines for Consistency with State
Guidelines
b. Modify Processing Policies to Streamline Public Hearing
Process for Projects That Necessitate Both Planning
Commission and City Council Consideration.
Resolution No. 2015 -026 N.C.S. Page 6
City of Petaluma City Council Goals: 2015 & 2016
Page 1
GOAL CATEGORY 1
FINANCIAL STABILITY
Goal 1-A: Maintain Financial Sustainability
Priority 1: Develop Five-Year Financial Plan for General Fund
Deliverables
Action Steps and Status Update
Completion
a. Provide Semi-Annual Forecast Updates to City
Council
Lead: Mushallo
a) Complete and continuing into the future. Ongoing
b. Develop and Prioritize Revenue Scenario Options
Reflecting Community and Council Preference
Lead: Mushallo
a) Staffing resources and timing of budget delivery have and will
continue to prevent focus on this priority. Additional analytical
support is required to complete this, and related tasks; budget
needs to be available to provide that support.
Suspended. This priority
is not recommended to
carry forward into 2017-
2019
c. Develop and Prioritize Expense Scenario Options
Reflecting Community and Council Preferences
Lead: Brown/Mushallo
a) Staffing resources and timing of budget delivery have and will
continue to prevent focus on this priority. Additional analytical
support is required to complete this, and related tasks; budget
needs to be available to provide that support.
Suspended. This priority
is not recommended to
carry forward into 2017-
2019
d. Select Preferred Alternatives
Lead: Brown/Mushallo
a) Staffing resources and timing of budget delivery have and will
continue to prevent focus on this priority. Additional analytical
support is required to complete this, and related tasks; budget
has not been and is not expected to be available to provide
that support.
Suspended. This priority
is not recommended to
carry forward into 2017-
2019
e. Establish and Implement Budget Policies Necessary
to Realize Preferred Alternatives and Foster Long-
Term Financial Sustainability
Lead: Brown/Mushallo
a) Staffing resources and timing of budget delivery have and will
continue to prevent focus on this priority. Additional analytical
support is required to complete this, and related tasks; budget
needs to be available to provide that support.
Suspended. This priority
is not recommended to
carry forward into 2017-
2019
f. Analyze Alternatives for Reducing PERS and Other
Post Retirement Benefits (OPEB) Unfunded Liability
a) Bartel and Associates provided two presentations to the City
Council during the goal period, including an analysis of
alternatives to reduce unfunded liability. Analysis suggested a
pay-as-we-go scenario makes the most sense for the city, due
to uncertainty of changes in the PERS assumed rate of return.
b) The recent announcement of a phased reduction of the
assumed PERS rate of return requires evaluating the
establishment of a PERS rate stabilization trust fund to
mitigate spikes in rates. This will be done as part of the
Completed
In Process
City of Petaluma City Council Goals: 2015 & 2016
Page 2
Lead: Mushallo
2017/18 budget development and recommended to the City
Council, accordingly.
c) Staff intention is to establish an OPEB trust fund as part of the
2017/18 budget process, resources permitting.
In Process
g. Develop and Implement Plans to Re-Establish
Regular Contributions to Funds Including General
Fund CIP Fund, Vehicle Replacement, PERS and
OPEB Unfunded Liability, Employee Benefits, and
Marina
Lead: Mushallo
a) Finance staff is evaluating the ability to increase funds
contributed. Currently contributing $150,000 to GF CIP;
$400,000 to vehicle replacement; and $200,000 to employee
benefits to fund OPEB. Evaluating the feasibility of live aboard
fees at the Marina.
Ongoing
Goal 1-A: Maintain Financial Sustainability
Priority 2: Enhance Revenues
Deliverables
Action Steps and Status Update
Completion
a. Evaluate the Benefits of Establishing
Revenue Recovery and Purchasing
Specialist Positions; Create and Budget,
Accordingly
Lead: Mushallo
a) Evaluation indicates a positive cost-benefit for a Revenue Recovery position. This will
be requested as part of the FY 17/18 budget.
b) The Purchasing Specialist position has not been evaluated, but will be during 2017. If
the position is deemed to be financially feasible, it will be brought forward for
consideration at mid-year, 2017/18.
Completed
Incomplete
b. Develop a Plan to Educate (2017) the
Public and Business Community on City
Finances
Lead: Mushallo
a) No progress has been made towards this goal priority. See comments regarding Priority
1 , (b) through (e). This priority will need to be address should the City Council wish to
pursue a revenue measure during 2017-2019.
Suspended
c. Evaluate and Take Appropriate
Legislative Action to Establish New
Revenue Sources and Means of Financing
City Services and Infrastructure Projects
Lead: Mushallo
a) The City Council initiated an effort to evaluate and deliver a revenue measure associated
with Street repairs and renovations between February and May 2016. A street
improvement plan was developed that presented scenarios based on varying increases
in the local sales tax rate. Two rounds of polling were conducted, support for a special
purpose tax did not reach the required 2/3 threshold, and Council determined to delay
an attempt to increase taxes until community support is more favorable.
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 3
Goal 1-A: Maintain Financial Sustainability
Priority 3: Update City Purchasing Ordinance
Deliverables
Action Steps and Status Update
Completion
a. Draft Comprehensive, Updated Purchasing Ordinance
Reflecting Current Best Practices
Lead: Danly
a) A draft was completed by the City Attorney’s office and is in the City
Manager’s office for review. Completion of this priority is anticipated
in April, 2017.
In Process
b. Update Agreements and Other Supporting Documents such
as Requests for Proposals to Updated Purchasing
Requirements.
Lead: Danly
a) Contingent on completion of Priority 3. Pending
c. Provide Staff Training on Updated Purchasing Requirements
and Supporting Materials
Lead: Danly
a) Contingent on completion of Priority 3. Pending
Goal 1-A: Maintain Financial Sustainability
Priority 4: Prepare Financial Forecasts and Establish/Revise Reserve Policies
for Enterprise and Special Revenue Funds
Deliverables
Action Steps and Status Update
Completion
a. Water
Lead: St John
a) Rate study provides a ten-year financial forecast and
recommendation on reserve policies. Preliminary forecast and
reserve policy shared with Council at Rate Workshop on
November 14, 2016, and will be presented to Council again on
February 13, 2017.
Completed
b. Wastewater
Lead: St John
a) Same as above. Completed
c. Storm water
Lead: St John
a) There is no current adequate and sustainable funding for the
storm water enterprise at this time and therefore no financial
forecasts or reserve policies are being developed.
On hold
d. Streets
Lead: St John
a) A five-year financial forecast was prepared for the streets
enterprise for the past three fiscal years. The forecast is being
updated again in conjunction with the current budget process.
Reserve policy is to cover next year’s CIP plus 3 months operating
expenses.
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 4
Goal 1-A: Maintain Financial Sustainability
Priority 5: Amend/Revise Reserve Policy for General Fund
Deliverables
Action Steps and Status Update
Completion
a. Prepare and recommend revised reserve policy.
Lead: Mushallo
a) Completed and presented to the City Council.
b) Will continue to recommend the commitment of specific reserves
as needed.
Completed
Ongoing
Goal 1-A: Maintain Financial Sustainability
Priority 6: Establish Fiscally Sustainable Funding for Storm water Management
and Pavement Maintenance
Deliverables
Action Steps and Status Update
Completion
a. Re-Visit Options and Implement Council Direction Regarding
a Storm water Utility or Other Funding Means, as
Appropriate
Lead: St John
a) It is not recommended to pursue storm water utility formation
because of constraints imposed by Proposition 218. It is
recommended that the City support the State-wide effort to
amend the constitution to place conditions for adopting storm
water fees on the same level as water, sewer and trash fees. City
continues to pursue grants for specific storm water projects such
as the Denman Phases and Capri Creek.
On hold
Goal 1-A: Maintain Financial Sustainability
Priority 7: Address Loss of Redevelopment
Deliverables
Action Steps and Status Update
Completion
a. Evaluate Feasibility of Completing Major Transportation
Projects Utilizing an Enhanced Infrastructure Financing
District (SB628)
Lead: Mushallo
a) No progress has been made towards addressing this priority, for
the reasons noted with Goal 1-A, Priority 1 (b) through (e). The
most likely application of such a financing district would be
associated with a specific development project, and should the
opportunity present itself, could be evaluated at that time.
Suspended
City of Petaluma City Council Goals: 2015 & 2016
Page 5
b. Continue to Monitor Evolving Dissolution Law and State
Response and Pursue Administrative Actions, and/or
Litigation Related to Project Funding
Lead: Alverde/Danly
a) ROPs and other related actions ongoing.
b) Bond refinancing complete. Secured a portion of 2011 Bonds to
pay for Old Redwood Highway and Rainier Crosstown Connector,
seeking the remainder (to total $10 M) with 2017 ROPS.
c) Sale of Industrial Drive property.
d) Monitoring statutory and case law developments and updating
City Council; receiving and implementing City Council direction
regarding pending redevelopment dissolution litigation and
related administrative actions.
e) Coordinate with outside counsel on economic
development/housing funds litigation. Opening brief extended to
5/30/17; await outcome of Watsonville case.
Ongoing
In process
In process
Ongoing
Ongoing
Goal 1-A: Maintain Financial Sustainability
Priority 8: Continue to Develop the City’s Website and Social Media to Allow for More Efficient and
Interactive Communication Between Residents and City Departments
Deliverables
Action Steps and Status Update
Completion
a. Implement Additional On-Line Payment/Billing
Systems
Lead: Williamsen/Simmons
a) Real time utility payments.
- System and software installation.
- Release to Public.
b) Utility Payments smartphone app.
c) Non-Real time payments.
d) Business licensing – renewals.
e) Business licensing – new business.
f) Continue to work with EDEN on releasing a
satisfactory version of their online bill pay options for
accounts receivable.
g) Continue to work with EDEN on an on line
automated work order interface.
2017
Completed
Completed
Completed
2017
2017
2018
b. Evaluate and Implement, if Feasible, On-Line Permit
Applications for Building Permits and Simple Planning
Approvals
Lead: Hughes/Williamsen/Alverde
a) System and software installation.
b) Configuration for actual permits.
c) Testing.
d) Release to public.
e) Open Counter system .
Completed
Completed
Completed
Completed
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 6
c. Maximize Digitization of Stored Documents
Lead Varies: Cooper/Danly/Williamsen
a) With the assistance of an outside consultant, create
records retention schedules for each department,
plus a city-wide schedule. This will be budgeted at
mid-year 2017/18 and initiated shortly thereafter
b) Once Retention Policy approved, work with
departments to identify and request destruction of
records that have passed the required retention
policy, both in offsite storage and on-site. Work with
departments to inventory boxes in offsite storage for
which there is currently no inventory.
c) Update Internet and Email Use Admin policies.
d) Arrange for Laserfiche representative to provide
training to staff on the use of Laserfiche.
e) Implement internal document storage policy.
Encourage scanning and storage of appropriate
records on Laserfiche instead of City network drives,
and elimination of duplicate scanning and storage;
reducing excessive computer storage.
f) Identify records currently stored on
microfilm/microfiche that should be stored on
Laserfiche. Arrange for conversion of these to digital
format, and storage and indexing on Laserfiche.
In Process
Pending
Pending
Pending
Pending
Ongoing
d. Maximize use of Social Media across Departments
Lead: Williamsen
a) City has multiple Facebook, Twitter, NextDoor, Nixle,
Instagram accounts and procedures for use.
b) Economic Development launched new web site, and
using Facebook, Twitter, Constant Contact.
c) PD using Facebook, Twitter, Nixle, Next Door.
d) FD using Facebook, Twitter, NextDoor, Instagram.
e) PW&U–using several Facebook accounts.
f) Clerk using Facebook, Twitter and Constant Contact.
g) Recreation Services revised Facebook presence.
h) PW&U actively utilizing Facebook & Twitter to
update residents about potential traffic disruptions,
water conservation and other matters of interest. In
addition, the City has recently rolled out
“EngagEPetaluma” to allow smart phone input to
our customer service request system.
Completed,
but ongoing
City of Petaluma City Council Goals: 2015 & 2016
Page 7
GOAL CATEGORY 2
COUNCIL/STAFF RELATIONS AND DECISION MAKING
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 1: Negotiate Successor Agreements with All Represented Employees, to Include:
Deliverables
Action Steps and Status Update
Completion
a. Units 1, 2, and 3 (AFSCME)
Lead: Dinsmore/Brodhun
a) Wage re-opener ratified by Council 7/6/15. Contract extension
ratified by Council 12/7/15. MOU through 6/30/16.
b) Successor MOU Negotiated and Ratified Oct. 2016.
Completed
Completed
b. Units 4, 9 and 11 (PPMMA)
Lead: Dinsmore/Brodhun
a) Agreement ratified by Council 6/15/15. Memorandum of
Understanding through 6/30/16.
b) Successor MOU Negotiated and Ratified Sept. 2016.
Completed
Completed
c. Unit 6 (POA)
Lead: Dinsmore
a) Agreement ratified by Council 9/14/15. MOU through 6/30/17.
Wage re-opener April 2016.
b) Wage Reopener Negotiated/Ratified Oct. 2016 with 1 year Ext.
Completed
Completed
d. Unit 7 (PFA)
Lead: Dinsmore
a) Negotiations stalled. Pursuing mediation.
b) Arbitration Ruling and TA’s Ratified Oct. 2016.
Completed
e. Unit 8 (Senior Management, Compensation Plan)
Lead: Brown
a) Council approval on compensation plan March 2016.
Completed
f. Unit 10 (Public Safety Mid-Level Management)
Lead: Dinsmore/Brodhun
a) Agreement ratified by Council 1/4/16 - MOU through 6/30/17.
b) Wage Reopener Negotiated and Ratified Nov. 2016 & 1 year Ext.
Completed
Completed
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 2: Plan For, and Conduct, at Least Six (6) City Council Workshops Each Year,
to Provide Ample Time For In-Depth Consideration of Issues:
Deliverables
Action Steps and Status Update
Completion
a. Sign Code
Lead: Hines
a) Sign code workshop conducted in 2013. Stakeholder meetings
held, and preliminary administrative draft prepared and is
currently under review. Outreach and follow up with stakeholders
to occur after draft is revised. A revised sign code will be
presented to Planning Commission and City Council during 2017.
In Process
City of Petaluma City Council Goals: 2015 & 2016
Page 8
b. Mid-Year Budget Reports and Financial Forecast Updates
Lead: Mushallo
a) Updates provided at mid-year and with annual budget. Completed,
and ongoing
c. PERS
Lead: Mushallo
a) Provided 2 PERS related workshops. Finance will evaluate need
for additional PERS workshops, such as for recent reduction in
interest rate assumption.
Completed
d. User Fee and Cost Allocation Plan Updates
Lead: Mushallo
a) Completed workshop and comprehensive fee update in 2015. Completed
e. Storm water System, Structure and Financing
Lead: St. John
a) Storm water readiness workshop held Sept. 2015. Due to Prop.
218 constraints, adoption of storm water fee appears impractical.
The City coordinates with efforts lead by SCWA Zone 2A related
to upper Petaluma Basin flood planning including reprograming
$2MM in State Prop 1E funding.
Completed
f. Equal Opportunity Plan
Lead: Dinsmore
a) Workshop held 5/11/15 and Plan Adopted 2016. Completed
g. General Plan Amendments
Lead: Duiven
a) Staff is reviewing General Plan for elements that need updating.
Workshop to be held in 2017 to seek direction on updates.
Incomplete, In
process
h. Ambulance Exclusive Operating Area
Lead: Thompson
a) Fire Chief’s Assoc. remains involved in lawsuit against CA St. EMS
Authority to force recognition of 201 & 224 agencies. PFD
remains in discussions with local EMS agency regarding this topic.
Pending
i. Homelessness a) No workshop was held on this topic Incomplete
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 3: Establish an In-House Leadership/Management Academy (Management Training) for Management and Supervisory Staff
Deliverables
Action Steps and Status Update
Completion
a. Outline Program Design
Lead: Dinsmore
a) Due to extensive time involvement in Bargaining during the past
two years, and change of HR Director in October 2016, no
progress has been made on this priority.
Incomplete,
recommended
for 2017-19
b. Identify Potential Outside Funding Sources
Lead: Dinsmore
a) Due to extensive time involvement in Bargaining during the past
two years, and change of HR Director in October 2016, no
progress has been made on this priority.
Incomplete,
recommended
for 2017-19
c. Provide Program to Management and Supervisory Staff
Lead: Dinsmore
a) Due to extensive time involvement in Bargaining during the past
two years, and change of HR Director in October 2016, no
progress has been made on this priority.
Incomplete,
recommended
for 2017-19
City of Petaluma City Council Goals: 2015 & 2016
Page 9
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 4: Design and Implement a Robust Equal Opportunity Employment Plan
Deliverables
Action Steps and Status Update
Completion
a. Conduct Applicant Pool Availability Analysis
Lead: Dinsmore
a) Engage Biddle Consulting Group, Inc. – analysis conducted. Completed
b. Develop and Initiate Department-Specific Strategies that
Promote Equal Opportunity in All Areas of Employment
Lead: Dinsmore
a) Engaged Biddle Consulting Group, Inc. – plan complete and
strategies underway.
Completed
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 5: Update and Make Consistent Advisory Bodies’ Enabling Legislation
Deliverables
Action Steps and Status Update
Completion
a. Airport Commission
Lead: St. John
a) No changes have been proposed. Incomplete
b. Building Board of Appeals
Lead: Hughes
a) Compiling list of candidates for review. In progress
c. Historic and Cultural Preservation Committee
Lead: Hines
a) Updated enabling legislation as separate body with all
requirements of CLG certification incorporated.
Completed
d. Public Art Committee
Lead: Hines
a) Public Art Committee enabling legislation was updated in 2014.
Any additional updates are forthcoming with associated text
amendments to public art chapter.
Incomplete
e. Recreation, Music & Parks Commission
Lead: Brodhun
a) Determine needed changes and align for consistency with other
enabling legislation; prepare updates; present for CC approval.
Incomplete
f. Senior Advisory Committee
Lead: Brown
a) Enabling legislation written, including adjustments to age
requirements & other changes to bring into uniformity with other
committees.
Completed
g. Transit Advisory Committee
Lead: St. John
a) Changes have been proposed by Committee, City Manager has
prepared a revised draft for consideration.
Incomplete
City of Petaluma City Council Goals: 2015 & 2016
Page 10
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 7: Develop Materials and Provide Staff Training
Deliverables
Action Steps and Status Update
Completion
a. Public Records Requests
Lead: Cooper/Danly
a) Finalizing draft PRA policy where the Police Department will
manage with CA support PRA requests for law enforcement
records and the Clerk’s Office with CA support will manage the
remaining PRA requests.
b) Soft roll-out in May 2016.
c) Draft documents and written policy to be finalized and brought to
Council for approval.
d) Provide City staff training.
In process
Completed
Pending
Pending
b. Resolutions
Lead: Danly
a) There has been no significant progress on this priority. It is
necessary, will be completed, but is not recommended for
inclusion in 2017-19 goals.
Incomplete
c. Ordinances
Lead: Danly
a) There has been no significant progress on this priority. It is
necessary, will be completed, but is not recommended for
inclusion in 2017-19 goals.
Incomplete
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 6: Establish Low-Cost Employee Recognition Programs
Deliverables
Action Steps and Status Update
Completion
a. Employee of the Quarter
Lead: HR
a) No progress has been made on this priority, HR priorities have
focused on EEO and bargaining. Priority will not be recommended
to carry forward to 2017-19 goals
Suspended
b. Employee of the Year
Lead: HR
a) No progress has been made on this priority, HR priorities have
focused on EEO and bargaining. Priority will not be recommended
to carry forward to 2017-19 goals
Suspended
c. Informal Recognition
Lead: CM
a) Employee thank-you lunches held in December 2015, and 2016.
City budget to include this as an ongoing activity.
Completed,
ongoing
City of Petaluma City Council Goals: 2015 & 2016
Page 11
d. Contracts
Lead: Danly
a) There has been no significant progress on this priority. It is
necessary, will be completed, but is not recommended for inclusion
in 2017-19 goals.
Incomplete
e. Leases
Lead: Danly
a) There has been no significant progress on this priority. It is
necessary, will be completed, but is not recommended for inclusion
in 2017-19 goals.
Incomplete
f. Requests for Proposals
Lead: Danly
a) There has been no significant progress on this priority. It is
necessary, will be completed, but is not recommended for inclusion
in 2017-19 goals.
Incomplete
GOAL CATEGORY 3
HEALTHY DEVELOPMENT, SUSTAINABILITY, AND ECONOMIC DEVELOPMENT
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Objectives
Priority 1: Continue to Develop and Implement Procedural and Legislative Changes
That Will Expedite the Development Review Process
Deliverables
Action Steps and Status Update
Completion
a. Revise Local CEQA Guidelines for Consistency with State
Guidelines
Lead: Hines
a) Preliminary internal admin draft under review.
b) Admin Draft.
c) Public Review Draft.
d) Planning Commission Hearing and recommendation.
e) City Council adoption.
Completed
Ongoing, to
be
completed
Spring, 2017
b. Modify Processing Policies to Streamline Public Hearing
Process for Projects That Necessitate Both Planning
Commission and City Council Consideration
Lead: Hines/Danly
a) Internal review and discussion.
b) Internal legal memo.
c) Implement revisions to entitlement processing.
Completed
In process
Spring 2017
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Objectives
Priority 2: Streamline the Development Review Process
Deliverables
Action Steps and Status Update
Completion
a. Establish a “One Stop Shop” for Permitting and Inspections
Lead: Brown/Hughes
a) An evaluation of a “one-stop shop” determined value for only
simple permits, and space and staff-coverage limitations, which
together do not support moving forward with this effort.
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 12
b. Expand Opportunities for Online Applications, and Simple
Permitting, if Feasible
Lead: Hughes/Williamsen/Alverde
a. See Goal 1-A Priority 8, Deliverable b above.
b. Open Counter Software complete and launched allowing
applicants to check zoning electronically, run development
scenarios and get accurate list of required permits, estimated
costs and timelines.
Completed
c. Integrate Sustainable Development Practices and
Requirements into the Development Review Process
Lead: Hines/Hughes
a) Discussed with applicants as part of concept or preliminary review
of projects.
b) Sustainability as part of DRC Discussion with applicants as part of
review of new applicants.
c) Initiated project referral to Water Conservation division for
compliance with water conservation requirements early in
process.
d) Incorporate into completeness review as advisories for applicant.
e) Include discussion in staff report for PC consideration as
appropriate.
f) Ongoing staff dialogue about code updates and anticipated
changes that may impact requirements for discussion and
incorporation into project design.
Completed
Completed
Completed
Completed
Completed
Completed
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Objectives
Priority 3: Complete Components of a Zoning Code Update That Bring Current Provisions That are Out-of-Date
Deliverables
Action Steps and Status Update
Completion
a. Revise the Sign Ordinance
Lead: Hines
a) Stakeholder meetings.
b) Preliminary admin draft under review.
c) Revised admin draft.
d) Follow up stakeholder/outreach efforts.
e) Public review draft.
f) Planning Commission Review.
g) City Council Adoption.
Partially
Completed,
in process for
Fall 2017
completion
b. Update Chapter 15 of the IZO to Facilitate Application for
Certified Local Government Certification
Lead: Hines
a) Adoption of new enabling legislation for HCPC.
b) Text amendments to Muni Code Chapter 2.30.
c) Text amendments to IZO Chapter 15.
Completed
Completed
Completed
c. FEMA Flood Mapping Changes
Lead: St. John/Bates
a) Map changes completed in October 2015. LOMR (letter of map
revision) in process however held in abeyance until Flood Project
O&M manual is completed and project closed out by USACE.
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 13
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Objectives
Priority 4: Sustainability Practices
Deliverables
Action Steps and Status Update
Completion
a. Join or Participate in Sustainability Circle or Similar Program
Lead: Duiven/Ramirez
a) Staff participated in the Sustainability Circle program with local
businesses, SRJC, Petaluma City Schools, and Health Care District.
Completed
b. Design and Deliver Cost-Effective energy and Other Resource
Savings Projects for City Facilities and Infrastructure
Lead: St. John/Zimmer
a) Completed 2nd LED streetlight replacement project with PG&E
with over 730 lamp replacements. Developing City-wide LED
streetlight replacement project.
Completed
c. Seek Funding and Implement Project to Utilize Bio-methane
Produced as By-Product of Wastewater Treatment
Lead: St. John/Walker
a) Received $3,000,000 grant from CEC and amended Ellis Creek EIR
to include CNG facility. Project in design with construction
scheduled to begin in spring 2017.
Completed
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Objectives
Priority 5: Implement the Central Petaluma Specific Plan – Maximize Development
Potential Around Transit-Oriented Development
Deliverables
Action Steps and Status Update
Completion
a. Work with SMART to extend Regional Bike Trail Through
Petaluma; Site Second Station; Pre-Design Downtown Station
Area; and Create Fact Sheets to Market SMART Sites
Lead: Multiple
a) Regional Bike Trail has been recommended by SCTA to receive
the Active Transportation Grant to install a Class I pedestrian /
bicycle trail along its rail line route between South Point Avenue
and Payran Street. The Metropolitan Transportation Commission
will make a final decision in spring 2017.
b) City Manager is engaged with SMART and a private developer to
site a second station at Corona Road. Traffic Impact fees revised
in 2016 to provide funding to assist with parking structures at
the Corona site and in the vicinity of the downtown station.
c) A private developer is in negotiations to purchase the downtown
site, and has a preliminary design for a mixed-use project in
keeping with the Opticos design for the property. City Planning
staff has provided input to the developer on that plan. No formal
application has been submitted.
d) No progress has been made on this task.
Ongoing
In process,
ongoing
In process
Incomplete
City of Petaluma City Council Goals: 2015 & 2016
Page 14
b. Work With Property Owner to Design, Entitle, and Market
Haystack Site
Lead: DRC Team
a) Preliminary review and input from departments have been
provided to Pacifica Properties with respect to design, affordable
housing, transportation, parking, etc. A revised formal submittal
is anticipated in early 2017.
In process
Goal 3-B: Plan for the Future
Priority 1: Review and Amend the Elements of the General Plan 2025 to Reflect Changes Since its Adoption in 2008
Deliverables
Action Steps and Status Update
Completion
a. Updates to Reflect Changes in Redevelopment
Lead: Duiven
a) Staff has begun a review of the General Plan 2025 for elements
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
City Council workshop for input and direction.
In process
b. Updates to Reflect FEMA Mapping Update
Lead: Duiven/Bates
a) Staff has begun a review of the General Plan 2025 for elements
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
City Council workshop for input and direction.
In Process
c. Conduct UGB Assessment (Policy 1-P-37)
Lead: Duiven
a) Staff has begun a review of the General Plan 2025 for elements
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
City Council workshop for input and direction.
In Process
d. Update Exhibits and Figures to Reflect Implementation
Lead: Duiven
a) Staff has begun a review of the General Plan 2025 for elements
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
City Council workshop for input and direction.
In Process
e. Incorporate and Update References to New/Updated Plans
and Studies
Lead: Duiven/Bates
a) Staff has begun a review of the General Plan 2025 for elements
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
City Council workshop for input and direction.
In Process
f. Update Traffic Analysis to Conform with Changes to State
CEQA Standards
Lead: Duiven/Bates
a) Staff has begun a review of the General Plan 2025 for elements
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
City Council workshop for input and direction.
In Process
g. Prepare an Accessory Dwelling Unit Ordinance
Lead: Duiven/Bates
a) Prepare an ordinance and update to the Implementing Zoning
Ordinance addressing changes to accessory dwelling units law
contained in SB 1069, AB 2299, and AB 2406.
In Process
City of Petaluma City Council Goals: 2015 & 2016
Page 15
Goal 3-B: Plan for the Future
Priority 2: Complete Comprehensive Planning for Major Systems and Programs
Deliverables
Action Steps and Status Update
Completion
a. Prepare a Petaluma Community Climate Action Plan to
Achieve Greenhouse Gas Emissions Reduction Requirements
Lead: Duiven
a) Staff has worked closely with the Regional Climate Protection
Authority (RCPA) on the Climate Action Plan, and the City Council
has received presentations on the project. The RCPA Board
adopted Climate Action 2020 in July 2016. Prior to adoption, a suit
was filed, challenging RCPA’s adoption of the EIR for Climate
Action 2020. This action delays adoption by Sonoma County cities
pending resolution of the case. Many local measures identified in
the plan are consistent with the City’s General Plan and programs
already underway, and as such are being implemented.
In Process,
ongoing
b. Update the Urban Water Management Plan
Lead: St. John/Carothers
a) UWMP completed by staff with assistance from partnership of
local water agencies. Plan, including revisions to Water Shortage
Contingency Plan, adopted by Council on May 16, 2016.
Completed
c. Update Master Plans
i. Water
ii. Recycled Water
iii. Wastewater
iv. Storm water
Lead: St. John
a) Water Master Plan updated annually with CIP Budget Process.
b) Recycled Water Master Plan presented at Workshop 11/ 16/15.
c) Wastewater Master Plan updated annually with CIP Budget.
d) Seeking Funding through Zone 2A for update of storm water plan.
Working to update flood plain model to better reflect current
conditions and to justify Prop 1E project proposals.
Completed
Completed
Completed
In Process
Goal 3-B: Plan for the Future
Priority 3: Enhance Petaluma’s Ability to Divert Solid Waste From the Waste Stream
by Increasing Recycling and Composting
Deliverables Action Steps and Status Update Completion
a. Alternatives Evaluation for Services Currently Provided by
Membership in the SCWMA
Lead: St. John
a) City Council received the evaluation report that considered
alternatives to existing solid waste delivery process in 2015.
Completed
b. Assume Leadership Role in Determining Future of Agency,
Including Amendments to JPA and Fate of Composting in
Sonoma County.
Lead: St. John
a) Council approved extension of JPA sunset date by 12 months in
Jan 2016. Revised JPA agreement scheduled for City Council
consideration in February 2017.
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 16
Goal 3-C: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs and Quality of Life for the Community
Priority 1: Implement the Petaluma Economic Development Strategy, Placing Priority on Strengthening Existing Businesses and Attracting Those New
Businesses that Add Value, and Which Pay Head-of Household Wages
Deliverables Action Steps and Status Update Completion
a. Business Retention:
i. Support Business Development and Growth
ii. Talent Creation and Attraction;
• work with High Schools, Junior College and
Sonoma State to develop talent
iii. Business Education
Lead: Alverde
a) Working thru REACO and CALBO to involve high school students in
construction & building code industry by partnering with
companies for mentoring, internships & career days.
b) Talent Attraction profiles for Petaluma Star complete.
c) Partnering with Sonoma EDB to utilize new Market Tracker tool to
identify talent strengths and gaps.
d) Local focus group engaged to discuss talent attraction initiatives
including needed information and collateral.
e) Talent guide underway.
In process
Completed
Completed
Completed
In Process
In Process
b. Small Business Assistance
i. Develop a Petaluma-Focused Business Guide
ii. Design and Implement Program to Orient Small
Businesses to Development Review & Permit Process
Lead: Alverde
a) Business Tool Kit – online and print versions.
b) Open Counter Software development.
c) Small Business Curriculum.
d) Outreach to local real estate and business community.
Completed
Completed
In progress
Completed
b. Partner with Local Companies to Finance and Develop a
Talent Attraction Campaign
Lead: Alverde
a) Focus group working, talent guide underway. In Process
c. Promote Petaluma’s Strengths and Assets Using Advertising,
Social Media, Content Development, Conferences and Trade
Shows, and Public Relations
Lead: Alverde
a) Newsletters published quarterly, social media updates weekly.
Staff attended two local conferences and developed short list of
bay area leads. Other conferences and trade shows on hold.
Ongoing
Goal 3-C: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs and Quality of Life for the Community
Priority 2: Implement a Comprehensive Marketing Program to Promote Petaluma as a Business Location
Deliverables
Action Steps and Status Update
Completion
a. Create Compelling Online and Print Materials that Promote
Petaluma’s Strengths and Assets to Business, Talent, and
Investment Audiences
Lead: Alverde
a) Ongoing updates to Petaluma Star profiles. Partnered with Visitor
Center to develop community map with neighborhoods & points
of interest to be printed and in an app in support of visitor
program & talent attraction needs. Updated website and
microsite launched and 2 maps printed.
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 17
Goal 3-C: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs and Quality of Life for the Community
Priority 4: Support Heritage Tourism
Deliverables Action Steps and Status Update Completion
a. Identify Heritage Tourism Opportunities
Lead: Alverde
a) Developed heritage tourism module for new map and app guide. Completed
b. Assist Visitors Program with Marketing Events and
Destinations Related to Petaluma’s Heritage
Lead: Alverde
a) New map and app will facilitate promotions of Petaluma
Heritage destinations.
Ongoing
Goal 3-C: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs and Quality of Life for the Community
Priority 3: Focus Attention on Supporting Food and Beverage Processing, Manufacturing, and Alternative Energy Business Clusters,
and Companies Focused on Sustainability and Community Benefits
Deliverables Action Steps and Status Update Completion
a. Implement Marketing Strategy to Attract Companies
Focused on Sustainability and Community Benefits
Lead: Alverde
a) Develop social media campaign marketing city participation in
Sustainability Circle. Attendance at Bay Area conferences related
to sustainability on hold.
Completed
b. Improve Business-Friendly Practices for Collection,
Treatment and Disposal of Wastewater
i. Complete Solids Treatment Improvements to Allow
Acceptance of High Strength Waste
ii. Update Water and Wastewater Rate Studies
Lead: St. John
a) Second digester and solids equipment Upgrade Project in
construction. Once completed, will enhance ability to handle
higher solids production generated by industry. The project will
provide an additional factor of safety for handling industrial
wastewater loading including acceptance of small quantities of
high-strength waste from industry. HSW Enhancement Project
currently in design and starting construction in spring 2017. This
project will allow more significant delivery of HSW by trucks from
local industry.
b) Council adopted administrative guidelines to existing sewer
capacity fee resolution that provided alternative financing to
industry for new and expanded operation on Dec 1, 2014s. Council
has approved construction of a second digester, which will be
under construction by mid-2016 and Ongoing water and
wastewater rates and capacity fee study will evaluate the impacts
of rates on business and industry.
In Process
In Process
City of Petaluma City Council Goals: 2015 & 2016
Page 18
Goal 3-D: Focus Attention on Opportunity Sites Identified in the Petaluma Economic Development Strategy
Priority 1: Evaluate Sites and Opportunities for City Involvement, Support, and/or Partnership
Deliverables
Action Steps and Status Update
Completion
a. Pomeroy Property and surrounds (Jericho to Riverfront)
Lead: DRC Team
a) A preliminary application has been submitted and written
response was returned outlining concerns identified by City.
b) Staff continues to meet with the applicant team to discuss large
issues impacting next steps with project development.
In Process,
Ongoing
b. North Water Street
Lead: DRC Team
a) Development Review Committee continues to meet with property
owners and prospective developers regarding opportunity sites.
b) Formal application for the previous “North River Landing Site” has
been submitted and is currently incomplete.
In Process,
Ongoing
c. Downtown SMART Station Site
Lead: DRC Team
a) Development Review Committee continues to meet with property
owners and prospective developer regarding opportunity sites.
Ongoing
d. Corona SMART Station Site
Lead: DRC Team
a) Development Review Committee continues to meet with property
prospective developers regarding opportunity sites.
Ongoing
Goal 3-D: Focus Attention on Opportunity Sites Identified in the Petaluma Economic Development Strategy
Priority 2: Conclude Fairgrounds Lease Negotiations
Deliverables
Action Steps and Status Update
Completion
a. Lead: Alverde a) Negotiations continue. Ongoing
City of Petaluma City Council Goals: 2015 & 2016
Page 19
Goal 4-A: Maintain a Safe Petaluma
Priority 2: Complete Flood Control Projects
Deliverables
Action Steps and Status Update
Completion
a. Petaluma River Flood Control Project
Lead: St. John/Zimmer
a) Project completed, ribbon cutting held on February 22, 2016. Completed
b. Complete 5-Year Community Rating System Re-Verification
(by 10/15)
Lead: St. John/Bates
a) Project Complete and Submitted to FEMA in October 2015 waiting
for final FEMA approval.
Completed
c. Denman Reach, Phase 3 and Capri Creek Projects
Lead: St. John/Zimmer
a) Denman Reach Phase 3 is substantially complete in December
2016. Capri Creek is in construction. Seeking Prop 1E funding for
additional work in Denman Reach.
Completed,
and In
Process
d. Identify Funding to Dredge Petaluma River and
Marina/Turning Basin
Lead: St. John
a) Formed San Pablo Bay Shallow Water Channel dredging coalition
with 5 partners and prepared P3 Partnership Proposal for
consideration by USACE. Proposal to be submitted in January
2017. Continue to coordinate closely with Congressman
Huffman’s efforts to promote dredging and helped organize last
Congressional Stakeholder Workshop on October 31, 2016.
Efforts to increase local funding of dredging costs, including costs
for dredging City facilities, has not begun.
Ongoing
GOAL CATEGORY 4
SUPPORT PUBLIC SAFETY
Goal 4-A: Maintain a Safe Petaluma
Priority 1: Revise Sidewalk Repair Strategy, and Budget Appropriately, to Optimize Current Maintenance Techniques
and Reduce Administrative/Legal Costs
Deliverables
Action Steps and Status Update
Completion
a.
Lead: Danly
a) Ordinance amending Chapter 10.13, and financing agreement
were adopted by City Council in February 22, 2016.
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 20
Goal 4-A: Maintain a Safe Petaluma
Priority 3: Continue to Implement “Petaluma Policing”
Deliverables
Action Steps and Status Update Completion
a. Determine Policy for Regulating Grow-Houses, and Develop
Ordinance
Lead: Williams/Danly
a) Town Hall Meetings used to gather input from community about
the impacts of marijuana cultivation in neighborhoods.
b) Council Workshop conducted September 23, 2015 for public input.
c) Staff presented proposed Ordinance Amendment for Chapter
10.15 on November 16, 2015. Council gave additional direction to
include regulations for outdoor cultivation and delivery.
d) Staff presented proposed Ordinance Amendment for Chapter
10.15 on January 4, 2016. Council approved 1st reading.
e) Ordinance under the City’s police power regulating commercial
cannabis activity, cultivation and delivery introduced. Adopted
January 25, 2016.
Completed
Completed
b. Identify and Implement Technology Tools to Enhance Service
Delivery
a) Deployed police patrol body cams.
b) Deployed smartphone-based Justice Mobile and desktop-based
Smart Justice.
Completed
Completed
Lead: Savano/Williamsen
c) CAD and MOBILE computer systems for PD were upgraded to
latest technology in August 2015.
d) Deploy Apple IOS Smart Phones and SMART Justice application.
e) Deploy DOJ Justice Mobile application. (Active Pilot Project)
f) Deploy Field Based Reporting.
g) Deploy Personal Level Tracking for Officer Safety and Critical
Incident Management on Mobile Devices.
h) Complete Development and Deploy Project Guardian Software to
Improve PD Operational Efficiency and Increase Public Safety.
i) Upgrade Nixle Community Engagement Software to Enhance
Community Engagement, Public Safety Messaging, Reverse 911,
and Emergency Call Outs for City Staff.
j) Deploy remote access sites for Officers in the field for report
writing and service delivery.
k) Increase network speed and efficiency between PD-City Hall and
remote access sites.
l) Improve interior and exterior Wi-Fi coverage to Mobile devices.
m) Deploy Crime Analysis and Predictive Policing Analytics Software.
Completed
Completed
Completed
Completed
In Process
In Process
Completed
Completed
Completed
Completed
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 21
c. Implement P.O.S.T. Management Study Recommendations
Regarding Patrol and Detective Services
Lead: Savano
a) POST Management Study conducted in February 2015 and final
report from POST received September 29, 2015.
b) Team and workgroup meetings for POST Management Study
review and staff recommendations November 4, 2015 through
December 16, 2015.
c) Quarterly Staff Meeting Supervisor Presentations and Reports on
team and workgroup meetings December 16, 2015.
d) Department survey to prioritize recommendations.
e) Recommendations and action items assigned to staff.
f) Implementation of recommendations and action items. 42
recommendations prioritized and assigned to staff quarterly. As
of December 2016, 32 of 42 recommendations (76%)
implemented.
Completed
Completed
Completed
Completed
In Process
d. Initiate the CALEA Standards Process and Develop a Two-
Year Plan for Certification
Lead: Savano
a) Enrolled in CALEA for Basic Law Enforcement Tier 1 accreditation.
b) Self-Assessment underway; staff identified and tasks assigned
c) CALEA Assessment for accreditation is scheduled for July, 2018.
Completed
Ongoing
Ongoing
e. Develop a Plan to Expand, Update, and provide ongoing
maintenance of the Police Facility
Lead: Savano/St. John
a) Capital Improvements and Plan developed to repair areas of the
department that are in need of maintenance and to increase work
space and equipment storage.
b) Roof repairs have been completed and there have been new
employee equipment lockers added and modernization of work
stations to Investigations,
Ongoing
Complete
f. Expand Town Hall Meetings and Community Policing
Academies for the Latino Community
Lead: Savano
a) Spanish Language Town Hall Meeting.
b) Spanish Language Citizen Academy.
Ongoing
Ongoing
g. Collaborate with Regional Law Enforcement Agencies to
Determine Feasibility of Providing Shared Service
Lead: Savano
a) Intelligence analyst contract approved and position staffed –
Partially funded by regional partners and services provided to
other Sonoma County law enforcement partners for BSCC
operations.
b) In collaboration with Sonoma County and Sebastopol PD we are
implementing educational strategies to increase retailer
compliance with existing alcohol laws.
Completed
Completed
City of Petaluma City Council Goals: 2015 & 2016
Page 22
Goal 4-A: Maintain a Safe Petaluma
Priority 4: Refine and Implement a Structured, Prioritized, and Time-Specific Plan for a Comprehensive
Citywide Fleet Replacement Program
Deliverables
Action Steps and Status Update Completion
a. Evaluate the effectiveness of the City-wide Fleet
Replacement Program.
Lead: Brown/Mushallo
a) Examine the effectiveness and benefit of each City Department’s
use of the City-wide Fleet Replacement Program.
b) The proposed financing plan for Police & Fire is expected to be
presented by Finance Department during mid-year budget review.
c) Updating the yearly spreadsheets on maintenance activities and
develop annual recommendations and justification for fleet
replacement during budget process.
Ongoing
Goal 4-A: Maintain a Safe Petaluma
Priority 5: Develop a Plan and Financing to Expand Fire Stations 2 and 3
Deliverables
Action Steps and Status Update Completion
a. Renovation of Fire Stations 2 & 3 and Other Fire Facility
Expansion.
Lead: Thompson/Holden
a) Upgrades to Station 2 have included a new roof, new vinyl
flooring, new windows & blinds and some plumbing work.
b) Upgrades to Station 3 have included mold remediation project,
vinyl flooring, installation of turnout storage shed and plumbing
work. Roof repairs anticipated in 2017/18. Additional work
required to renovate Stations 2 & 3 on hold due to lack of funding.
Partially
Completed,
and on hold
Goal 4-A: Maintain a Safe Petaluma
Priority 6: Seek Financing to Relocate and Construct Fire Station 1
Deliverables
Action Steps and Status Update Completion
a. Build a new Fire Headquarters (Station 1).
Lead: Thompson/Holden
a) No progress has been made on this priority, due to lack of
funding. Fire staff has investigated all known grant funding
options.
Incomplete,
ongoing
City of Petaluma City Council Goals: 2015 & 2016
Page 23
Goal 4-A: Maintain a Safe Petaluma
Priority 7: Revisit Downtown Sprinkler Ordinance and Conduct Outreach
Deliverables
Action Steps and Status Update Completion
a. Notify and contact businesses within Downtown Fire
Sprinkler District regarding requirements per Petaluma’s Fire
Sprinkler Ordinance.
b. Provide deadlines for installation of fire sprinklers per the
Downtown Fire Sprinkler Ordinance.
c. PW&U and Fire Host workshop to assist businesses with
understanding the deadlines and new requirements.
Lead: Thompson/AFM Kahn
a) At completion of the water main installation all building owners
within the downtown district will be notified of the sprinkler
retrofit requirement compliance date of 12/31/29.
b) Develop and distribute a detailed outreach letter that informs
businesses of the new fire main and sprinkler project
requirements and deadlines for non-compliant buildings.
c) Host a community meeting/workshop to answer questions or
concerns and provide guidance.
Pending
Goal 4-A: Maintain a Safe Petaluma
Priority 8: Resolve the Petaluma Historic Ambulance Service Area with Sonoma County
Deliverables
Action Steps and Status Update Completion
a. Evaluate Financial Viability of Continuing to Provide
Advanced Emergency Medical and Transport Services
Within the Petaluma Historic Ambulance Service Area
Lead: Thompson/Schach
a) Continuing EMS ambulance services in the historic ambulance
area is advised as revenue from EMS billing in this area has
proven to be cost beneficial.
Ongoing
b. Provide Recommendations Regarding Emergency Medical
Services in the County Area.
Lead: Thompson/Schach
a) Fire is putting a third (BLS) ambulance into service. This will
operate 40 hours a week, using part-time staffing. Service is
expected to begin in late Winter/early spring 2017. Analysis is
currently underway to determine the feasibility of adding
additional ALS ambulance into service to keep pace with increases
in service demand and to reduce demands on existing staffing.
Partially
Completed.
c. Restructure as Needed - if Possible to Continue Providing
Viable Services
Lead: Thompson/Kahn
a) See (b) immediately above Ongoing
d. Secure a California Health & Safety Code Section 224 Rights
Agreement with Sonoma County
Lead: Thompson/Schach
a) The CA Fire Chief’s Association is currently involved in a lawsuit
against the CA State EMS Authority in an attempt to force them to
recognize 201 and 224 agencies. In addition, PFD is in discussions
with the local EMS agency regarding this topic.
Ongoing
City of Petaluma City Council Goals: 2015 & 2016
Page 24
Goal 4-A: Maintain a Safe Petaluma
Priority 9: Implement a Real-Time Bus Arrival System for Petaluma Transit
Deliverables
Action Steps and Status Update Completion
a.
Lead: St. John/Rye
a) Contract awarded, equipment installed, training, testing, and the
system went live in October 2015. Texting feature and
smartphone applications went live in January 2016. Real Time
signs were installed at three bus stops in February 2016.
Completed
GOAL CATEGORY 5
CAPITAL IMPROVEMENTS
Goal 5-A: Plan for and Implement Priority Capital Projects as Funding Permits
Priority 1: Coordinate with Caltrans, SCTA and Others to Deliver Regional and
Local Highway Transportation Improvements
Deliverables
Action Steps and Status Update
Completion
a. Highway 101 Widening
Lead: St. John/Zimmer
a) Waiting on funding. Earliest projection for start of construction is
2019. Staff fully coordinated with activities of Caltrans and SCTA.
On hold,
ongoing
b. Rainier Undercrossing/Interchange
Lead: St. John/Zimmer
a) Caltrans under-crossing structure design is complete and City
funding share is secured. The project cannot proceed until
Highway 101 Widening project moves forward. Effort was made
in 2016 to purchase a key parcel for Rainer cross town connector
right-of-way; the parcel was sold instead to a private party.
On hold,
ongoing
c. Southern Crossing
Lead: St. John/Zimmer
a) Conversations were initiated in 2016 with a property owner
regarding development of a financing and implementation plan,
associated with a pending development proposal. Funding for
design and engineering to be proposed in 2017/18 CIP.
In Process
City of Petaluma City Council Goals: 2015 & 2016
Page 25
Goal 5-A: Plan for and Implement Priority Capital Projects as Funding Permits
Priority 2: Prepare Capital Replacement and/or Maintenance Plans for Water and Sewer Distribution and Collection Systems;
Storm water Facilities; Streets, Streetlights, and Traffic Signals; and City Facilities
Deliverables
Action Steps and Status Update
Completion
a. Prioritize Improvements
Lead: St. John/Zimmer
a) Priorities for Capital Replacements are prepared in conjunction
with annual CIP Budget process.
Ongoing
b. Identify Funding Sources
Lead: St. John/Zimmer
a) Streetlight funding is being developed based on the 10-year
payback from savings in electricity and an interfund loan that will
be recommended to the City Council in early 2017. Some traffic
signal improvements have been funded in conjunction with
related Transit Signal Prioritization projects. Developing funding
estimates for repairs to streetlight power supplies and process for
prioritizing limited street maintenance funds. Proposed $750K per
year in Pavement Maintenance Fees charged to Water and
Wastewater Enterprises for wear and tear of City streets.
In Process,
and ongoing
c. Initiate Construction
Lead: St. John/Zimmer
a) Significant construction in all areas listed above.
Ongoing
Goal 5-A: Plan for and Implement Priority Capital Projects as Funding Permits
Priority 3: Complete E. Washington Park, Phase II
Deliverables
Action Steps and Status Update
Completion
a. Restroom/Concession/Maintenance Facilities
Lead: Zimmer/Brodhun
a) The feasibility of pre-fab restroom/concession facility was
evaluated, design was completed, City Council approved to bid
project and order unit. The project has been advertised and
awarded. Project completion anticipated in March 2017.
Pending full
Completion
b. Regulation Baseball Design
Lead: Zimmer/Brodhun
a) A design consultant has been selected and design completion is
estimated for August 2017.
In process
City of Petaluma City Council Goals: 2015 & 2016
Page 26
Goal 5-A: Plan for and Implement Priority Capital Projects as Funding Permits
Priority 4: Seek Grant Funding of Water Recycle Projects Through Proposition 1 and Other Funding Opportunities Being Created by the North Bay Water
Recycle Authority for:
Deliverables
Action Steps and Status Update
Completion
a. Expansion of Recycled Water Production Capability
Lead: St. John/Walker
a) An agreement for design was executed and a pre-design meeting
was held. The project is on hold pending funding availability
through North Bay Water Reuse Authority and Proposition 1.
Initiated, on
hold
b. Off-Season Storage Facilities and Increased Agricultural Use
Lead: St. John/Walker
a) City Council approved a new agreement template for agricultural
customers. An evaluation was completed which indicates existing
storage is adequate for City needs into the future.
Completed
c. Extension of In-House “Purple Pipe” Distribution System
Lead: St. John/Walker
a) Oak mead business park extension to Kaiser completed.
b) Sonoma Mountain extension design completed.
c) Proposition 1 funding application submitted; approval pending.
d) Sonoma MT extension to be built (if Prop 1 funding is approved).
Partially
Completed
and on going
Parking Lot Items
1. Explore Feasibility of Benefit Assessment Districts for Street Paving and Transportation Facility Projects - not initiated.
2. Update Taxi Regulations – not initiated
3. McDowell Crossing in Brew Area –Informal discussions regarding funding a traffic signal held with brewer, and informal request made to County of
Sonoma for funding assistance. Project estimated at approximately $400,000, City of Petaluma does not have sufficient funding to provide match to
private funding or to install this signal on its own. Discussion ongoing, this matter will continue to be worked until it is resolved.
1
Proposed City Council Goals and Priorities
2017 and 2018
I. GOAL: MAINTAIN FISCAL SUSTAINABILITY
1. Priority: Enhance Existing Revenue Sources
a. Increase Revenue Collections Through Aggressive Utilization of Revenue
and Collections Officer Position
b. Evaluate for New Opportunities and Increase Existing User Fees
c. Educate the Public and Business Community on City Finances
2. Priority: Limit/Reduce Expenditures
a. Investigate, and Implement Consolidation Strategies to Reduce the Cost of
Services or Enhance Service Delivery, as Opportunities Arise
b. Continue to Seek Cost-Effective Means to Reduce Future PERS Liability
3. Priority: Establish New Revenue Sources
a. Revisit Consideration and Initiation of a Sales Tax Increase
b. Consider other Tax Increase Opportunities
4. Priority: Establish Fiscally Sustainable Funding for Storm Water
Management
II. GOAL: INVEST IN HUMAN RESOURCES AND INFORMATION TECHNOLOGY
1. Priority: Establish an In-House Leadership Academy for Management and
Supervisory Staff
a. Develop Program Design
b. Conduct Program with New and Existing Staff
2. Priority: Develop and Revise Written Human Resources Guidance
a. Update Personnel System Ordinance, and Related Ordinances and
Resolutions
b. Develop Personnel Policies and Procedures Manual
3. Priority: Develop Materials and Provide Staff Training
a. Resolutions
b. Ordinances
c. Contracts
d. Leases
e. Requests for Proposals
2
4. Priority: Plan for City-wide Computer System Replacement
a. Determine the Useful Life of the Current System
b. Evaluate Replacement Options
c. Identify and Secure Funding Sources
5. Priority: Continue to Develop the City’s Website and Social Media to Allow
for More Efficient and Interactive Communication Between
Residents and City Departments
a. Digitize Document storage
b. Expand the Number of On-Line Applications for a Variety of Permits
6. Priority: Update City Council Rules, Policies and Procedures
7. Priority: Update and Make Consistent Advisory Bodies’ Enabling Legislation
a. Airport Commission
b. Building Board of Appeals
c. Recreation, Music & Parks Commission
d. Transit Advisory Committee
III. GOAL: ESTABLISH/REVISE LOCAL LEGISLATION
1. Priority: Review and Amend the Elements of the General Plan 2025 to
Reflect Changes Since its Adoption in 2008
a. Updates to Reflect FEMA Mapping Update
b. Conduct UGB Assessment (Policy 1-P-37)
c. Update Exhibits and Figures to Reflect Implementation
d. Incorporate and Update References to New/Updated Plans and Studies
e. Update acceptable traffic CEQA thresholds to transition from LOS to VMT,
in keeping with anticipated state CEQA guidelines
2. Priority: Continue to Develop and Implement Procedural and Legislative
Changes That Support the Development Review Process
a. Revise Local CEQA Guidelines
b. Update IZO Chapter 15 and Historic District Guidelines, Historic
Preservation Regulations, Guidelines and Resources
i. Apply for CLG certification and the next available grant cycle for
matching funds to update
c. Complete Sign Code Update
3
3. Priority: Update Marijuana Ordinance to Address Recreational Use
4. Priority: Collaborate with the County of Sonoma to Adopt Extended
Producer Responsibility Ordinance for Drugs and Sharps
5. Priority: Conduct Workshops, Monthly or as Needed, on Topics Which
May Require Legislative Action
a. Water and Wastewater Rates
b. Marijuana Regulation
c. General Plan Amendments/Updates
d. Seal Level Rise
e. Housing Strategies
f. Transit Consolidation
g. Storm W ater Funding
h. Age Friendly Community
IV. GOAL: PROMOTE HEALTHY DEVELOPMENT, SUSTAINABILITY, AND
ECONOMIC DEVELOPMENT
1. Priority: Plan and Implement Age-Friendly Community Strategies
a. Work with the County of Sonoma, and Other Agencies to establish
planning process to obtain Age Friendly Community status
b. Develop work plan across all departments to fully recognize and
incorporate requirements and guidelines for Petaluma as an all ages
community
2. Priority: Sustainability Practices
a. Design and Deliver Cost-Effective energy and Other Resource Savings
Projects for City Facilities and Infrastructure
3. Priority: Implement the Central Petaluma Specific Plan – Maximize
Development Potential Around Transit-Oriented Development
a. Work with SMART to Site Second Station
b. Work with SMART, Developers, and Stakeholders to Create Parking
Adjacent to the SMART station and Downtown
4. Priority: Update the 5-Year Economic Development Strategy
4
5. Priority: Identify and Implement Programs to Increase Affordable Housing
a. Revise Housing-related Development Impact Fees
b. Seek to Provide Housing for All Income Levels
c. Focus Attention on Affordable Housing to Attract/Retain Talent
6. Priority: Create and Implement Programs to Attract Talent and Develop the
Local Workforce
7. Priority: Conclude Fairgrounds Lease Negotiations
a. Complete Joint City/Fair Feasibility Analysis
b. Revise Lease or Develop Use Agreement
c. Initiate Public Process as Prerequisite to Property Development
V. GOAL: ENHANCE PUBLIC SAFETY
1. Priority: Continue to implement “Petaluma Policing”
a. Continue to Build Public Trust and Legitimacy through
Outreach, Social Media and Programs
b. Conduct District Level Neighborhood Meetings
c. Obtain CALEA Certification
2. Priority: Reduce Major Crimes by 5% Annually
a. Develop intelligence-led policing strategies to target crime and offenders
b. Increase available time by patrol to more than 30% to allow proactive
policing to detect and deter crime before it occurs
c. Analyze and deploy resources to known crime locations and known
offenders to reduce crime
3. Priority: Increase Traffic Safety and Reduce Collisions
a. Emphasize traffic safety education and awareness
b. Increase traffic safety enforcement by 50%
c. Reduce fatal traffic collisions by 50%
d. Reduce Injury Collisions by 25%
4. Priority: Implement Downtown Sprinkler Ordinance and Conduct Outreach.
5. Priority: Provide an Additional Paramedic Ambulance
5
6. Priority: Dredge Petaluma River and Marina/Turning Basin
a. Continue working with Federal and Regional Partners to Obtain Necessary
Clearances
b. Identify and Pursue Funding Sources to Conduct Dredging Activities
7. Priority: Continue to Plan and Deliver Flood Protection Projects
a. Complete next Phase of Denman Reach Project
VI. GOAL: PLAN AND DELIVER CAPITAL IMPROVEMENTS
1. Priority: Coordinate with Caltrans, SCTA and Others to Deliver Regional
and Local Highway Transportation Improvements
a. Highway 101 Widening
b. Rainier Undercrossing/Interchange
c. Southern Crossing
2. Priority: Prepare Capital Replacement for Streets, Sidewalks, Multi-Use
Paths and Traffic Signals
a. Identify Funding Sources
b. Initiate Construction
3. Priority: Complete E. Washington Park, Phase II
a. Baseball Facilities
4. Priority: Conduct Park Planning and/or Acquisition Activities
a. Lafferty Ranch
5. Priority: Renovate and Expand Fire Stations 2 and 3
a. Continue to direct TOT funding to building renovations
b. Seek funding for expansions
c. Continue to seek funding to Relocated Fire Station 1
1
Issues Proposed For Goal Setting Discussion By City Council Members
1. General Plan updates
General Plan Update and move of UGB to 2040? Discussion and possible action to place
on 2018 ballot.
Begin work to create new/extended General Plan which expires in 8 years.
Expand General Plan requirements re: EV charging stations in new or substantially
upgraded apartment and commercial structures.
2. Infrastructure
Early 2017 consideration and decision regarding placing Sales Tax measure (special tax)
for road repair. To be placed on a Special ballot in 2017.
Flood Control – North End of Town – Options.
Rainier Funding Update.
Caulfield Cross Town Connector Update.
Parking (Downtown, SMART) Structure.
Fire Station 1 Relocation, Upgrades to Fire Station 2 and 3.
Police Station (upgrade or new facility).
3. Fairgrounds Update
4. Revenue Generation
Floating Solar at Waste Water Treatment Plant. Discussion and possible action to accept
bids.
Expansion of Revenue Options – Study of Other California Municipalities and Non-Tax
Measure expansion of options (i.e., some type of City owned operation that can generate
annual income for the General Fund).
Solar electricity sales from panels on City owned property/ roofs, etc.
5. Climate
Ordinance requiring the construction of solar panels on all new home and commercial
construction and commercial re-builds with a value over XX.
2
6. Community Sports Field Expansion Status (Baseball Field funding; Phase 2
completion and ETA for Phase 3 start).
7. River Dredging Status and options.
8. Requirement of at least 5 Planning Commissioners to decide major projects CUP,
SPAR.
9. Downtown Beatification.
Police – End Police Practice of seeking Grant money for DUI checkpoints credentials.
10. Response to Federal Government. Passing of various resolutions re: Compliance
with Paris Climate Accords; It Won’t Happen here Declaration (as per draft sent by
Sam Tuttleman).
11. Finalize efforts to make Petaluma a Certified Local Government.
12. Ban fireworks except at fairgrounds.
13. ADA compliance issues.
14. No surveillance drones by the city or over the City.
15. Leaf blowers are a quality of life issue and gas blowers also add to GHGs and poor
air quality.
16. Revise Council Rules
Next highest vote getter for Council gets a vacated seat.
No City Council, commission, committee or board meetings should be held on City
Election Night.
17. Downtown Parking
1
Issues For Discussion Provided By The Public