HomeMy WebLinkAboutPresentation 01/07/2008 211111111111 1111 , 1!111�llrll jllll� �111!11� will
MEN, lim"!
I IM -ENI IN m
Sesquicentennial Update
Petaluma's 150t" Celebration
January 7, 2008
1 1 1: `•- •
• 2007-2008 Overview & Major Milestones: Tom Corbett, Co -Chair
• Subcommittee Reports
— Commemorative Book: Terry Smith
— Events/Scheduling Overview: Jan Mandrell
— Mayor's Gala: Jody Mattei & Danna Rocca
— SesquiFest: Jan Mandrell /Anne -Marie Woods
— Sesquicentennial River Festival — Tom Corbett
• Marketing, Promotions & Public Relations:
Jessica Vann Gardner, Co -Chair
— Remaining Priority Tasks & Marketing
— Call To Action
• Attachments:
— Sesquicentennial Committee Objectives
— 2007-2008 Milestones
— Committee Organization
• Beautiful finished 224 pg. product
promoting Petaluma's past, present and
future and its Sesquicentennial
• Initial promo copies available January 2nd
• Distributed to various sales points
• Pre -sales brisk ( $1,700 as of 1/7/08)
• On shelves by end of January
• $34.95 plus tax ($37.65)
h I 0
• March 29th, 2008 Veteran's Building
• Cocktails, Dinner and Dancing 6:00 p.m.
• Tickets $85 per person or $115 with
Commemorative Book
• Tickets
go
on sale Feb.
1st - Community
Center;
in
person only;
Maximum 4 tickets
per person
Sesq u i Fest
• Petaluma's Birthday Celebration
• Community -wide, all inclusive event
• 3pm to 10pm July 4th, Fairgrounds
• Children's art & activities; headline and
local entertainment; food and drink
• Low cost: $5 adults, children under 12 free
• Best fireworks show ever
• August 10th, Marina to Turning Basin
• Back-to-back with Waterfront Jazz Fest
8/9/08
• Committee planning started w/ key
participants
• Elements confirmed: Maritime Museum
with "The Alma," Master Mariners, and
Small Craft Events
•Continue Sponsor Recruitment
•Fund prioritized marketing and promotion projects as funds become
available
•Complete planning/scheduling for Mayor's Gala
•Complete planning/scheduling for SesquiFest
•Complete Planning/scheduling for River Festival
•Develop plan/recruit committee for Time Capsule
•Receive/distribute Commemorative Book
•Receive/distribute Note Cards and other merchandize
•Recruit Community Leaders for Events
•Continue to recruit Volunteers for Events
Call to Action!
• Request to City Council Members to
recruit community leaders and VIPs for the
150th events and activities:
• City of Petaluma 2008 Time Capsule
• Additional sponsorship for continued
promotion and printed material
Thank you City of Petaluma For Support!
— Key Subcommittees Established
— Budget & Seed Funding Approved By City Council
— Promotional Funding Approved by Sonoma County
— Fiscal Responsibility/Process Approved
— Youth/Educational Committee Initiates Youth Art &
Essay Contest
— Merchandising Plan/Schedule Developed
— Standards Set for Merchant Use of Logo
— Art Contest Winners Awarded Certificates
— eCommerce On Petaluma150.com
— Commemorative Book Published
— Mayor's Gala Planned and Scheduled
— Sponsor Recruitment Initiated and Continuing
— Note Cards and Other Merchandize Designed
— Community -wide Event Planned and Scheduled as
"SesquiFest"
— Sesquicentennial River Festival Scheduled: 8/10/08
— Volunteer Coordination Committee Chairs
Established
Sesquicentennial Committee
Objectives
• Inform, engage and encourage members of our
community to plan, produce and implement
events that are entertaining, educational and
inspiring to residents and visitors alike.
• To honor Petaluma's rich heritage, present
community and promising future.
• Ensure that Petaluma's year-long celebration is
highly inclusive and builds upon, compliments
and promotes existing and new events that
maximize accessibility and are fiscally
responsible.
• , • Alk AVA
• Steering: Co -Chairs... Tom Corbett, Jessica Vann Gardner
• Secretary: Julie Andersen
• Events & Scheduling: Jan Mandrell
• Youth & Education: Theresa Haire, Vangie Pullins
• Commemorative Book: Terry Smith, Lorna Johnson
• Merchandise: Karla Schikore, Marie McCusker
• SesquiFest: Anne -Marie Woods
• Mayor's Gala: Jody Mattei, Danna Rocca, Katie Kerns
• River Festival: TBD (Steering Committee Working together)
• Heritage: Bill Hammerman, Vern Piccinotti
• Logo: Chris Stevick, Ann Moreno, Linda Postenreider
• Business & Marketing Plan: Tom Corbett, Jessica Vann Gardner
• City Council Liaisons: Karen Nau, Teresa Barrett, Mayor Torliatt
• Staff Support: Petaluma Visitors Program
• Sponsor Packages: Toni Bodenhamer, Petaluma Visitors Program
• Time Capsule: TBD