HomeMy WebLinkAboutStaff Report 3.A 03/06/2017 Rev. 1DATE: March 6, 2017
TO: Honorable Mayor and Members of the City Council
FROM: John C. Brown, City Manager
Agenda Item #3.A
SUBJECT: Resolution Adopting City Council Goals and Priorities for 2017 and 2018
RECOMMENDATION
It is recommended that the City Council adopt the attached resolution approving the City
Council's goals and priorities for 2017 and 2018.
BACKGROUND
The City Council has conducted periodic goal setting sessions since January, 2009. Each session
resulted in a set of goals, spanning two-year periods. The Council focused its attention on broad
goal categories. These are the areas in which, by Council policy, staff directs its efforts. On
March 2, 2015, the City Council adopted its goals and priorities for the two-year period covering
2015 and 2016. Goal categories for 2015 and 2016 were:
• Financial Stability
• Council/Staff Relations and Decision Making
• Healthy Development, Sustainability, and Economic Development
• Support Public Safety
• Capital Improvements
On February 4, 2017, the Council conducted a goal -setting session to review progress on its prior
goals and to revise those goals for the coming two-year period. The report presented to the City
Council providing the status of prior period goals, titled "City of Petaluma City Council Goals:
2015 & 2016", is included as Attachment 2 to this report.
DISCUSSION
The work plan approved by the City Council in March, 2015, like its predecessors, emphasized
finishing what had been started, further stabilizing the City's finances, solving existing problems
of serious importance, and doing so within our existing resources and workloads. This same
approach was in part used to develop recommendations for 2017 and 2018 goals. Where the
current approach differs is that some prior -years' priorities are not included alongside new ones.
Some past priorities will be completed within the next several months and do not need to be
articulated in the work plan for the coming two years. Other priorities that were previously
included, notably long-term pro -active financial planning, cannot be accomplished with existing
resources and within existing workloads, and were removed.
As well, some past priorities were more akin to tasks, and so effort was made in developing
priorities for 2017 and 2018 to exclude simpler tasks from the work program. These changes
make for a less cumbersome set of goals and better -provide the desired policy focus. A handful
of items discussed during last month's goal setting session were placed on a Task List, which is
provided as Attachment 3. That list includes items that, while not incorporated into the Council
goals, will be addressed during the goal period.
Draft goals and priorities for 2017 and 2018 were developed by my office in cooperation with
City Departments. Additional items for consideration were submitted by individual City Council
members, and members of the public, and discussed at the goal setting session. The Council
reached consensus on the recommended goals for 2017 and 2018, which are recommended for
Council approval. These are included in this package as Exhibit 1 to the attached resolution.
FINANCIAL IMPACTS
Emphasis in goal setting is placed on, among other guiding principles, completion of the work
program within existing resources and workloads, or on identifying additional funding sources
with which goals can be accomplished.
ATTACHMENTS
1. Resolution
2. City of Petaluma City Council Goals: 2015 & 2016
3. Task List
2
ATTACHMENT 1
RESOLUTION ESTABLISHING THE CITY COUNCIL'S GOALS AND
PRIORITIES FOR 2017 AND 2018
WHEREAS, the City Council conducted its bi-annual goal setting workshop on
February 4, 2017; and
WHEREAS, the purpose of the workshop was to establish goals and priorities, and
focus limited human and financial resources, for the next two years; and
WHEREAS, progress on the goals and goal priorities achieved during 2015 and 2016
was reviewed; and
WHEREAS, priorities from that period were completed, continued, or modified; and
WHEREAS, input from the public was received; and
WHEREAS; revised goals for the two year period encompassing 2017 and 2018 were
considered; and
WHEREAS, consensus was reached by the Council during the workshop on a revised
set of goals for the two year period.
NOW, THEREFORE BE IT RESOLVED THAT the City Council does hereby
endorse and establish the Goals and Goal priorities for 2017 and 2018 developed at the February
4, 2017 goal setting workshop, and incorporated herein as Exhibit 1.
EXHIBIT I
Petaluma City Council Goals and Priorities for 2017 and 2018
I. GOAL: MAINTAIN FISCAL SUSTAINABILITY
1. Priority: Enhance Existing_ Revenue Sources
a. Increase Revenue Collections Through Aggressive Utilization of
Revenue and Collections Officer Position
b. Evaluate for New Opportunities and Increase Existing User Fees
C. Educate the Public and Business Community on City Finances
2. Priority: Limit/Reduce Expenditures
a. Investigate, and Implement Consolidation Strategies to Reduce the
Cost of Services or Enhance Service Delivery, as Opportunities
Arise
b. Continue to Seek Cost -Effective Means to Reduce Future PERS
Liability
3. Priority: Establish New Revenue Sources
a. Revisit Consideration and Initiation of a Sales Tax Increase
b. Consider other Tax Increase Opportunities
4. Priority: Establish Fiscally Sustainable Funding for Storm Water
Management
II. GOAL: INVEST IN HUMAN RESOURCES AND INFORMATION
TECHNOLOGY
1. Priority: Establish an In -House Leadership Academy for
Management and Supervisory Staff
a. Develop Program Design
b. Conduct Program with New and Existing Staff
2. Priority: Develop and Revise Written Human Resources Guidance
a. Update Personnel System Ordinance, and Related Ordinances and
Resolutions
b. Develop Personnel Policies and Procedures Manual
Il
3. Priority: Develop Materials and Provide Staff Training
a.
Resolutions
b.
Ordinances
C.
Contracts
d.
Leases
e.
Requests for Proposals
4. Priority: Plan for City-wide Computer System Replacement
a. Determine the Useful Life of the Current System
b. Evaluate Replacement Options
C. Identify and Secure Funding Sources
5. Priority: Continue to Develop the City's Website and Social Media to
Allow for More Efficient and Interactive Communication
Between Residents and City Departments
a. Digitize Document storage
b. Expand the Number of On -Line Applications for a Variety of Permits
6. Priority: Update the City Charter
7. Priority: Update and Make Consistent Advisory Bodies' Enabling
Legislation
a. Airport Commission
b. Building Board of Appeals
C. Recreation, Music & Parks Commission
d. Transit Advisory Committee
III. GOAL: ESTABLISH / REVISE LOCAL LEGISLATION
1. Priority: Review and Amend the Elements of the General Plan 2025
to Reflect Changes Since its Adoption in 2008
a. Updates to Reflect FEMA Mapping Update
b. Conduct UGB Assessment (Policy 1-P-37)
C. Update Exhibits and Figures to Reflect Implementation
d. Incorporate and Update References to New/Updated Plans and
Studies
e. Update acceptable traffic CEQA thresholds to transition from LOS
to VMT, in keeping with anticipated state CEQA guidelines
2. Priority: Continue to Develop and Implement Procedural and
Legislative Changes That Support the Development Review
Process
a. Revise Local CEQA Guidelines
b. Update IZO Chapter 15 and Historic District Guidelines, Historic
Preservation Regulations, Guidelines and Resources
C. Apply for CLG certification and the next available grant cycle for
matching funds to update
d. Complete Sign Code Update
3. Priority: Update Marijuana Ordinance to Address Recreational Use
4. Priority: Collaborate with the County of Sonoma to Adopt Extended
Producer Responsibility Ordinance for Drugs and Sharps
5. Priority: Conduct Workshops Monthly or as Needed on Topics
Which May Require Legislative Action
a. Water and Wastewater Rates
b. Tax and Revenue Initiatives
C. Marijuana Regulation
d. General Plan Amendments/Updates
e. Sea Level Rise
f. Housing Strategies
g. Transit Consolidation
h. Storm Water Funding
i. Age Friendly Community
IV. GOAL: PROMOTE HEALTHY DEVELOPMENT, SUSTAINABILITY,
AND ECONOMIC DEVELOPMENT
1. Priority: Plan and Implement Age -Friendly Community Strategies
a. Work with the County of Sonoma, and Other Agencies to establish
planning process to obtain Age Friendly Community status
b. Develop work plan across all departments to fully recognize and
incorporate requirements and guidelines for Petaluma as an all
ages community
2. Priority: Sustainability Practices
a. Design and Deliver Cost -Effective energy and Other Resource
Savings Projects for City Facilities and Infrastructure
3. Priority: Implement the Central Petaluma Specific Plan — Maximize
Development Potential Around Transit -Oriented
Development
a. Work with SMART to Site Second Station
b. Work with SMART, Developers, and Stakeholders to Create
Parking Adjacent to the SMART station and Downtown
4. Priority: Update the 5 -Year Economic Development Strategy
5. Priority: Identify and Implement Programs to Increase Affordable
Housing
a. Revise Housing -related Development Impact Fees
b. Seek to Provide Housing for All Income Levels
C. Focus Attention on Affordable Housing to Attract/Retain Talent
6. Priority: Create and Implement Programs to Attract Talent and
Develop the Local Workforce
7. Priority: Conclude Fairgrounds Lease Negotiations
a. Complete Joint City/Fair Feasibility Analysis
b. Revise Lease or Develop Use Agreement
C. Initiate Public Process as Prerequisite to Property Development
8. Priority: Establish Sustainability Agency for Petaluma Ground Water
Basin
a. Work with Eligible Agencies in the Basin to Establish a
Consolidated Agency by June 30, 2017, Consistent with Prior City
Council Direction; or in the alternative
b. Establish by June 30, 2017 a Petaluma -specific GSA to regulate
groundwater use inside Petaluma Corporate Limits
V. GOAL: ENHANCE PUBLIC SAFETY
1. Priority: Continue to implement "Petaluma Policing"
a. Continue to Build Public Trust and Legitimacy through
Outreach, Social Media and Programs
b. Conduct District Level Neighborhood Meetings
C. Obtain CALEA Certification
7
2. Priority: Reduce Maior Crimes by 5% Annually
a. Develop intelligence -led policing strategies to target crime and
offenders
b. Increase available time by patrol to more than 30% to allow
proactive policing to detect and deter crime before it occurs
C. Analyze and deploy resources to known crime locations and known
offenders to reduce crime
3. Priority: Increase Traffic Safety and Reduce Collisions
a. Emphasize traffic safety education and awareness
b. Increase traffic safety enforcement by 50%
C. Reduce fatal traffic collisions by 50%
d. Reduce Injury Collisions by 25%
4. Priority: Implement Downtown Sprinkler Ordinance and Conduct
Outreach.
5. Priority: Provide an Additional Paramedic Ambulance
6. Priority: Dredge Petaluma River and Marina/Turning Basin
a. Continue working with Federal and Regional Partners to Obtain
Necessary Clearances
b. Identify and Pursue Funding Sources to Conduct Dredging
Activities
7. Priority: Continue to Plan and Deliver Flood Protection Proiects
a. Complete next Phase of Denman Reach Project
VI. GOAL: PLAN AND DELIVER CAPITAL IMPROVEMENTS
1. Priority: Coordinate with Caltrans SCTA and Others to Deliver
Regional and Local Highway Transportation Improvements
a. Highway 101 Widening
b. Rainier Undercrossing/Interchange
C. Southern Crossing
2. Priority: Prepare Capital Replacement for Streets Sidewalks, Multi -
Use Paths and Traffic Signals
a. Identify Funding Sources
b. Initiate Construction
3. Priority: Complete E. Washington Park, Phase II
a. Baseball Facilities
4. Priority: Conduct Park Planning and/or Acquisition Activities
a. Lafferty Ranch
5. Priority: Renovate and Expand Fire Stations 2 and 3
a. Continue to direct TOT funding to building renovations
b. Seek funding for expansions
C. Continue to seek funding to Relocated Fire Station 1
7
ATTACHMENT 3
Task List from February 4, 2017 Goal Setting
1. Convey agenda materials in electronic form only to those City Council
members desiring them in that manner.
2. Upgrade EngagePetaluma mobile application to improve timing and
quality of responses to user inquiries.
3. Provide semi-annual updates to City Council regarding 201 rights
issues.
4. Determine if temporary construction easements from the Payran
Flood Control project remain, and abandon as appropriate.
5. Repair pedestrian crossings to prevent lights from flashing when
crosswalks are not in use.
6. Consider restrictive legislation for leaf blower use when the GHG
package of Climate Protection measures returns to City Council.
7. Support open space acquisitions for La Cresta/English Hill and
McNear Peninsula, if no -cost -to -the -City opportunities present
themselves
10
City of Petaluma City Council Goals: 2015 & 2016
GOAL CATEGORY 1
---- - -
FINANCIAL STABILITY
Goal 1-A: Maintain Financial Sustainability
Priority 1; Develop Five -Year Financial Plan for General Fund
Completion
Deliverables
Action Steps and Status Update
a. Provide Semi -Annual Forecast Updates to City
a) Complete and continuing into the future.
Ongoing
Council
Lead: Mushallo
b. Develop and Prioritize Revenue Scenario Options
a) Staffing resources and timing of budget delivery have and will
Suspended. This priority
Reflecting Community and Council Preference
continue to prevent focus on this priority. Additional analytical
is not recommended to
support is required to complete this, and related tasks; budget
carry forward into 2017 -
Lead: Mushallo
needs to be available to provide that support.
2019
c. Develop and Prioritize Expense Scenario Options
a) Staffing resources and timing of budget delivery have and will
Suspended. This priority
Reflecting Community and Council Preferences
continue to prevent focus on this priority. Additional analytical
is not recommended to
support is required to complete this, and related tasks; budget
carry forward into 2017 -
Lead: Brown/Mushallo
needs to be available to provide that support.
2019
d. Select Preferred Alternatives
a) Staffing resources and timing of budget delivery have and will
Suspended. This priority
continue to prevent focus on this priority. Additional analytical
is not recommended to
support is required to complete this, and related tasks; budget
carry forward into 2017 -
has not been and is not expected to be available to provide
2019
Lead: Brown/Mushallo
that support.
e. Establish and Implement Budget Policies Necessary
a) Staffing resources and timing of budget delivery have and will
Suspended. This priority
to Realize Preferred Alternatives and Foster Long-
continue to prevent focus on this priority. Additional analytical
is not recommended to
Term Financial Sustainability
support is required to complete this, and related tasks; budget
carry forward into 2017 -
Lead: Brown/Mushallo
needs to be available to provide that support.
2019
f. Analyze Alternatives for Reducing PERS and Other
a) Bartel and Associates provided two presentations to the City
Completed
Post Retirement Benefits (OPEB) Unfunded Liability
Council during the goal period, including an analysis of
alternatives to reduce unfunded liability. Analysis suggested a
pay -as -we -go scenario makes the most sense for the city, due
to uncertainty of changes in the PERS assumed rate of return.
b) The recent announcement of a phased reduction of the
In Process
assumed PERS rate of return requires evaluating the
establishment of a PERS rate stabilization trust fund to
L
mitigate spikes in rates. This will be done as part of the
~
Pagel
City of Petaluma City Council Goals: 2015 & 2016
Goal 1-A: MaintainFinancial Sustainability
2017/18 budget development and recommended to the City
Deliverables
Action Steps and Status Update
Council, accordingly.
In Process
a) Evaluation indicates a positive cost -benefit for a Revenue Recovery position. This will
c) Staff intention is to establish an OPEB trust fund as part of the
Revenue Recovery and Purchasing
Lead: Mushallo
2017/18 budget process, resources permitting.
Specialist Positions; Create and Budget,
g. Develop and Implement Plans to Re -Establish
a) Finance staff is evaluating the ability to increase funds
Ongoing
Regular Contributions to Funds Including General
contributed. Currently contributing $150,000 to GF CIP;
Fund CIP Fund, Vehicle Replacement, PERS and
$400,000 to vehicle replacement; and $200,000 to employee
Lead: Mushallo
OPEB Unfunded Liability, Employee Benefits, and
benefits to fund OPEB. Evaluating the feasibility of live aboard
b. Develop a Plan to Educate (2017) the
Marina
fees at the Marina.
Public and Business Community on City
Lead: Mushallo
Finances
Goal 1-A: MaintainFinancial Sustainability
Priority 2: 'Enhance Revenues
Deliverables
Action Steps and Status Update
Completion
a. Evaluate the Benefits of Establishing
a) Evaluation indicates a positive cost -benefit for a Revenue Recovery position. This will
Completed
Revenue Recovery and Purchasing
be requested as part of the FY 17/18 budget.
Specialist Positions; Create and Budget,
b) The Purchasing Specialist position has not been evaluated, but will be during 2017. If
Incomplete
Accordingly
the position is deemed to be financially feasible, it will be brought forward for
consideration at mid -year, 2017/18.
Lead: Mushallo
b. Develop a Plan to Educate (2017) the
a) No progress has been made towards this goal priority. See comments regarding Priority
Suspended
Public and Business Community on City
1, (b) through (e). This priority will need to be address should the City Council wish to
Finances
pursue a revenue measure during 2017-2019.
Lead: Mushallo
c. Evaluate and Take Appropriate
a) The City Council initiated an effort to evaluate and deliver a revenue measure associated
Completed
Legislative Action to Establish New
with Street repairs and renovations between February and May 2016. A street
Revenue Sources and Means of Financing
improvement plan, was developed that presented scenarios based on varying increases
City Services and Infrastructure Projects
in the local sales tax rate. Two rounds of polling were conducted, support for a special
purpose tax did not reach the required 2/3 threshold, and Council determined to delay
Lead: Mushallo
an attempt to increase taxes until community support is more favorable.
Page 2
City of Petaluma City Council Goals: 2015 & 2016
Goal 1-A: MaintainFinancial Sustainability
Priority 3: Update City Purchasing Ordinance
for Enterprise and Special Revenue Funds
Completion
Deliverables
Action Steps and Status Update
Action Steps and Status Update
a. Draft Comprehensive, Updated Purchasing Ordinance
a) A draft was completed by the City Attorney's office and is in the City
In Process
Reflecting Current Best Practices
Manager's office for review. Completion of this priority is anticipated
recommendation on reserve policies. Preliminary forecast and
Lead: Danly
in April, 2017.
reserve policy shared with Council at Rate Workshop on
b. Update Agreements and Other Supporting Documents such
a) Contingent on completion of Priority 3.
Pending
as Requests for Proposals to Updated Purchasing
Lead: St John
February 13, 2017.
Requirements.
b. Wastewater
a) Same as above.
Lead: Danly
Lead: St John
c. Provide Staff Training on Updated Purchasing Requirements
a) Contingent on completion of Priority 3.
Pending
and Supporting Materials
storm water enterprise at this time and therefore no financial
Lead: Danly
forecasts or reserve policies are being developed.
Goal 1-A: Maintain Financial Sustainability
Priority 4: Prepare Financial Forecasts and Establish/Revise' Reserve Policies
for Enterprise and Special Revenue Funds
Completion
Deliverables
Action Steps and Status Update
a. Water
a) Rate study provides a ten-year financial forecast and
Completed
recommendation on reserve policies. Preliminary forecast and
reserve policy shared with Council at Rate Workshop on
November 14, 2016, and will be presented to Council again on
Lead: St John
February 13, 2017.
b. Wastewater
a) Same as above.
Completed
Lead: St John
c. Storm water
a) There is no current adequate and sustainable funding for the
On hold
storm water enterprise at this time and therefore no financial
forecasts or reserve policies are being developed.
Lead: St John
d. Streets
a) A five-year financial forecast was prepared for the streets
Completed
enterprise for the past three fiscal years. The forecast is being
updated again in conjunction with the current budget process.
Reserve policy is to cover next year's CIP plus 3 months operating
Lead: St John
expenses.
Page 3
City of Petaluma City Council Goals: 2015 & 2016
Goal 1-A: Maintain Financial Sustainability
Priority 5: Amend/Revise Reserve Policy for General Fund
Completion
Completion
Deliverables
Action Steps and Status Update
a. Re -Visit Options and Implement Council Direction Regarding
a, Prepare and recommend revised reserve policy.
a) Completed and presented to the City Council.
Completed
because of constraints imposed by Proposition 218. It is
b) Will continue to recommend the commitment of specific reserves
Ongoing
Lead: Mushallo
as needed.
Goal 1-A: Maintain Financial Sustainability
Priority 6: Establish Fiscally Sustainable Funding for Storm water Management
and Pavement Maintenance
Completion
Deliverables
Action Steps and Status Update
a. Re -Visit Options and Implement Council Direction Regarding
a) It is not recommended to pursue storm water utility formation
On hold
a Storm water Utility or Other Funding Means, as
because of constraints imposed by Proposition 218. It is
Suspended
Appropriate
recommended that the City support the State-wide effort to
amend the constitution to place conditions for adopting storm
Lead: Mushallo
water fees on the some level as water, sewer and trash fees. City
continues to pursue grants for specific storm water projects such
Lead: St John
as the Denman Phases and Capri Creek,
Goal 1-A: Maintain Financial Sustainability
Priority 7: Address Loss of Redevelopment
Completion
Deliverables
Action Steps and Status Update
a. Evaluate Feasibility of Completing Major Transportation
a) No progress has been made towards addressing this priority, for
Projects Utilizing an Enhanced Infrastructure Financing
the reasons noted with Goal 1-A, Priority 1 (b) through (e). The
Suspended
District (SB628)
most likely application of such a financing district would be
associated with a specific development project, and should the
Lead: Mushallo
opportunity present itself, could be evaluated at that time.
Page 4
City of Petaluma City Council Goals: 2015 & 2016
b. Continue to Monitor Evolving Dissolution Law and State
a) ROPs and other related actions ongoing.
Ongoing
Response and Pursue Administrative Actions, and/or
b) Bond refinancing complete. Secured a portion of 2011 Bonds to
In process
Litigation Related to Project Funding
pay for Old Redwood Highway and Rainier Crosstown Connector,
a. Implement Additional On -Line Payment/Billing
seeking the remainder (to total $10 M) with 2017 BOPS.
2017
Systems
c) Sale of Industrial Drive property.
In process
d) Monitoring statutory and case law developments and updating
Ongoing
City Council; receiving and implementing City Council direction
Completed
regarding pending redevelopment dissolution litigation and
Completed
related administrative actions.
Completed
e) Coordinate with outside counsel on economic
Ongoing
development/housing funds litigation. Opening brief extended to
2017
Lead: Alverde/Danly
5/30/17; await outcome of Watsonville case.
Goal 1-A: Maintain Financial Sustainability
Priority 8: Continue to Develop the City's Website and Social Media to Allow for More Efficient and
Interactive Communication Between Residents and City Departments
Completion
Deliverables
Action Steps and Status Update
a. Implement Additional On -Line Payment/Billing
a) Real time utility payments.
2017
Systems
- System and software installation.
- Release to Public.
b) Utility Payments smartphone app.
Completed
c) Non -Real time payments.
Completed
d) Business licensing — renewals.
Completed
e) Business licensing — new business.
2017
f) Continue to work with EDEN on releasing a
2017
satisfactory version of their online bill pay options for
accounts receivable.
g) Continue to work with EDEN on an on line
2018
Lead: Williamsen/Simmons
automated work order interface.
b. Evaluate and Implement, if Feasible, On -Line Permit
a) System and software installation.
Completed
Applications for Building Permits and Simple Planning
b) Configuration for actual permits.
Completed
Approvals
c) Testing.
Completed
d) Release to public.
Completed
e) Open Counter system.
Completed
Lead: Hughes/Williamsen/Alverde
�. Page 5
City of Petaluma City Council Goals: 2015 & 2016
c. Maximize Digitization of Stored Documents
a) With the assistance of an outside consultant, create
In Process
records retention schedules for each department,
plus a city-wide schedule. This will be budgeted at
mid -year 2017/18 and initiated shortly thereafter
b) Once Retention Policy approved, work with
Pending
departments to identify and request destruction of
records that have passed the required retention
policy, both in offsite storage and on-site. Work with
departments to inventory boxes in offsite storage for
which there is currently no inventory.
c) Update Internet and Email Use Admin policies.
Pending
d) Arrange for Laserfiche representative to provide
Pending
training to staff on the use of Laserfiche.
e) Implement internal document storage policy.
Pending
Encourage scanning and storage of appropriate
records on Laserfiche instead of City network drives,
and elimination of duplicate scanning and storage;
reducing excessive computer storage.
f) Identify records currently stored on
Ongoing
microfilm/microfiche that should be stored on
Laserfiche. Arrange for conversion of these to digital
format, and storage and indexing on Laserfiche.
Lead Varies: Cooper/Danly/Williamsen
d. Maximize use of Social Media across Departments
a) City has multiple Facebook, Twitter, NextDoor, Nixle,
Completed,
Instagram accounts and procedures for use.
but ongoing
b) Economic Development launched new web site, and
using Facebook, Twitter, Constant Contact.
c) PD using Facebook, Twitter, Nixle, Next Door.
d) FD using Facebook, Twitter, NextDoor, Instagram.
e) PW&U—using several Facebook accounts.
f) Clerk using Facebook, Twitter and Constant Contact.
g) Recreation Services revised Facebook presence.
h) PW&U actively utilizing Facebook & Twitter to
update residents about potential traffic disruptions,
water conservation and other matters of interest. In
addition, the City has recently rolled out
"EngagEPetaluma" to allow smart phone input to
Lead: Williamsen
our customer service request system.
- - - - Page 6
City of Petaluma City Council Goals: 2015 & 2016
GOAL CATEGORY 2
COUNCIUSTAFF RELATIONS AND DECISION MAKING
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 1: Negotiate Successor Agreements with All Represented Employees, to Include:
Completion
Completion
Deliverables
Action Steps and Status Update
a. Sign Code
a. Units 1, 2, and 3 (AFSCME)
a) Wage re -opener ratified by Council 7/6/15. Contract extension
Completed
held, and preliminary administrative draft prepared and is
ratified by Council 12/7/15. MOU through 6/30/16.
Lead: Dinsmore/Brodhun
b) Successor MOU Negotiated and Ratified Oct. 2016.
Completed
b. Units 4, 9 and 11 (PPMMA)
a) Agreement ratified by Council 6/15/15. Memorandum of
Completed
presented to Planning Commission and City Council during 2017.
Understanding through 6/30/16.
Lead: Dinsmore/Brodhun
b) Successor MOU Negotiated and Ratified Sept. 2016.
Completed
c, Unit 6 (POA)
a) Agreement ratified by Council 9114115. MOU through 6/30/17.
Completed
Wage re -opener April 2016.
Lead: Dinsmore
b) Wage Reopener Negotiated/Ratified Oct. 2016 with 1 year Ext.
Completed
d. Unit 7 (PFA)
a) Negotiations stalled. Pursuing mediation.
Lead: Dinsmore
b) Arbitration Ruling and TA's Ratified Oct. 2016.
Completed
e. Unit 8 (Senior Management, Compensation Plan)
a) Council approval on compensation plan March 2016.
Completed
Lead: Brown
f. Unit 10 (Public Safety Mid -Level Management)
a) Agreement ratified by Council 1/4/16 - MOU through 6/30/17.
Completed
Lead: Dinsmore/Brodhun
b) Wage Reopener Negotiated and Ratified Nov. 2016 & 1 year Ext.
Completed
Goal 2-A: 'Build a Cohesive Team Comprised of the Mayor and Council, 'City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 2: Plan For, and Conduct at Least Six (6) City Council Workshops Each Year,
to Provide Ample Time For In -Depth Consideration of Issues:
Completion
Deliverables
Action Steps and Status Update
a. Sign Code
a) Sign code workshop conducted in 2013. Stakeholder meetings
In Process
held, and preliminary administrative draft prepared and is
currently under review. Outreach and follow up with stakeholders
to occur after draft is revised. A revised sign code will be
Lead: Hines
presented to Planning Commission and City Council during 2017.
__ --- ---- - Page 7
City of Petaluma City Council Goals: 2015 & 2016
b. Mid -Year Budget Reports and Financial Forecast Updates
a) Updates provided at mid -year and with annual budget.
Completed,
Lead: Mushallo
and ongoing
c. PERS
a) Provided 2 PERS related workshops. Finance will evaluate need
Completed
a. Outline Program Design
for additional PERS workshops, such as for recent reduction in
Incomplete,
Lead: Mushallo
interest rate assumption,
recommended
d. User Fee and Cost Allocation Plan Updates
a) Completed workshop and comprehensive fee update in 2015.
Completed
Lead: Mushallo
a) Due to extensive time involvement in Bargaining during the past
Incomplete,
e. Storm water System, Structure and Financing
a) Storm water readiness workshop held Sept. 2015. Due to Prop.
Completed
Lead: Dinsmore
218 constraints, adoption of storm water fee appears.impractical.
for 2017-19
c. Provide Program to Management and Supervisory Staff
The City coordinates with efforts lead by SCWA Zone 2A related
Incomplete,
to upper Petaluma Basin flood planning including reprograming
recommended
Lead: St. John
$2MM in State Prop 1E funding.
for 2017-19
f. Equal Opportunity Plan
a) Workshop held 5/11/15 and Plan Adopted 2016,
Completed
Lead: Dinsmore
g. General Plan Amendments
a) Staff is reviewing General Plan for elements that need updating.
Incomplete, In
Lead: Duiven
Workshop to be held in 2017 to seek direction on updates.
process
h. Ambulance Exclusive Operating Area
a) Fire Chief's Assoc, remains involved in lawsuit against CA St. EMS
Pending
Authority to force recognition of 201 & 224 agencies. PFD
Lead: Thompson
remains in discussions with local EMS agency regarding this topic.
i. Homelessness
a) No workshop was held on this topic
Incomplete
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 3: Establish an In -House Leadership/Management Academy (Management Training) for Management and Supervisory Staff
Completion
Deliverables
Action Steps and Status Update
a. Outline Program Design
a) Due to extensive time involvement in Bargaining during the past
Incomplete,
two years, and change of HR Director in October 2016, no
recommended
Lead: Dinsmore
progress has been made on this priority.
for 2017-19
b. Identify Potential Outside Funding Sources
a) Due to extensive time involvement in Bargaining during the past
Incomplete,
two years, and change of HR Director in October 2016, no
recommended
Lead: Dinsmore
progress has been made on this priority.
for 2017-19
c. Provide Program to Management and Supervisory Staff
a) Due to extensive time involvement in Bargaining during the past
Incomplete,
two years, and change of HR Director in October 2016, no
recommended
Lead: Dinsmore
progress has been made on this priority.
for 2017-19
�F
- - -- - Page 8
City of Petaluma City Council Goals: 2015 & 2016
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 4: Design and Implement a Robust Equal Opportunity Employment Plan
Completion
Deliverables
Action Steps and Status Update
a. Conduct Applicant Pool Availability Analysis
a) Engage Biddle Consulting Group, Inc. — analysis conducted.
Completed
Lead: Dinsmore
b. Develop and Initiate Department -Specific Strategies that
a) Engaged Biddle Consulting Group, Inc. —plan complete and
Completed
Promote Equal Opportunity in All Areas of Employment
strategies underway.
Lead: Dinsmore
a) Updated enabling legislation as separate body with all
Completed
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority S: Update and Make Consistent Advisory Bodies' Enabling Legislation
Completion
Deliverables
Action Steps and Status Update
a. Airport Commission
a) No changes have been proposed.
Incomplete
Lead: St. John
b. Building Board of Appeals
a) Compiling list of candidates for review.
In progress
Lead: Hughes
c. Historic and Cultural Preservation Committee
a) Updated enabling legislation as separate body with all
Completed
Lead: Hines
requirements of CLG certification incorporated.
d. Public Art Committee
a) Public Art Committee enabling legislation was updated in 2014.
Incomplete
Any additional updates are forthcoming with associated text
Lead: Hines
amendments to public art chapter.
e. Recreation, Music & Parks Commission
a) Determine needed changes and align for consistency with other
Incomplete
Lead: Brodhun
enabling legislation; prepare updates; present for CC approval.
f. Senior Advisory Committee
a) Enabling legislation written, including adjustments to age
Completed
requirements & other changes to bring into uniformity with other
Lead: Brown
committees.
g, Transit Advisory Committee
a) Changes have been proposed by Committee, City Manager has
Incomplete
Lead: St. John
prepared a revised draft for consideration.
Page 9
City of Petaluma City Council Goals: 2015 & 2016
Goal 2-A: Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 6: Establish Low -Cost Employee Recognition Programs
Completion
Deliverables
Action Steps and Status Update
a. Employee of the Quarter
a) No progress has been made on this priority, HR priorities have
Suspended
focused on EEO and bargaining. Priority will not be recommended
Lead: HR
to carryforward to 2017-19 goals
b. Employee of the Year
a) No progress has been made on this priority, HR priorities have
Suspended
focused on EEO and bargaining. Priority will not be recommended
Completed
Lead: HR
to carryforward to 2017-19 goals
Pending
c. Informal Recognition
a) Employee thank -you lunches held in December 2015, and 2016.
Lead: CM
City budget to include this as an ongoing activity.
_Completed,
ongoing
Goal 2-A: 'Build a Cohesive Team Comprised of the Mayor and Council, City Manager and City Staff that Provides Clear and Consistent
Direction and Works Together to Provide Core Services
Priority 7: Develop' Materials and Provide Staff Training
Completion
Deliverables
Action Steps and Status Update
a. Public Records Requests
a) Finalizing draft PRA policy where the Police Department will
In process
manage with CA support PRA requests for law enforcement
records and the Clerk's Office with CA support will manage the
remaining PRA requests.
b) Soft roll-out in May 2016.
Completed
c) Draft documents and written policy to be finalized and brought to
Pending
Council for approval.
Lead: Cooper/Danly
d) Provide City staff training.
Pending
b. Resolutions
a) There has been no significant progress on this priority. It is
Incomplete
necessary, will be completed, but is not recommended for
Lead: Danly
inclusion in 2017-19 goals.
c. Ordinances
a) There has been no significant progress on this priority. It is
Incomplete
necessary, will be completed, but is not recommended for
Lead: Danly
inclusion in 2017-19 goals.
--- — ---- Page 10
City of Petaluma City Council Goals: 2015 & 2016
d. Contracts
a) There has been no significant progress on this priority. It is
Incomplete
HEALTHY DEVELOPMENT, SUSTAINABILITY, AND ECONOMIC DEVELOPMENT
necessary, will be completed, but is not recommended for inclusion
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Obiectives
Lead: Danly
in 2017-19 goals.
and Implement Procedural and Legislative Changes
e. Leases
a) There has been no significant progress on this priority. It is
Incomplete
simple permits, and space and staff -coverage limitations, which
necessary, will be completed, but is not recommended for inclusion
Completion
Lead: Danly
in 2017-19 goals.
f. Requests for Proposals
a) There has been no significant progress on this priority. It is
Incomplete
Guidelines
necessary, will be completed, but is not recommended for inclusion
Ongoing, to
Lead: Danly
in 2017-19 goals.
be
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Obiectives
GOAL CATEGORY 3
HEALTHY DEVELOPMENT, SUSTAINABILITY, AND ECONOMIC DEVELOPMENT
Completion
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Obiectives
Action Steps and Status Update
Priority 1: Continue to Develop
and Implement Procedural and Legislative Changes
a) An evaluation of a "one-stop shop" determined value for only
That Will Expedite the Development Review Process
simple permits, and space and staff -coverage limitations, which
Completion
Deliverables
Action Steps and Status Update
a. Revise Local CEQA Guidelines for Consistency with State
a) Preliminary internal admin draft under review.
Completed
Guidelines
b) Admin Draft.
Ongoing, to
c) Public Review Draft.
be
d) Planning Commission Hearing and recommendation.
completed
Lead: Hines
e) City Council adoption.
Spring, 2017
b. Modify Processing Policies to Streamline Public Hearing
a) Internal review and discussion.
Completed
Process for Projects That Necessitate Both Planning
b) Internal legal memo.
In process
Commission and City Council Consideration
c) Implement revisions to entitlement processing.
Spring 2017
Lead: Hines/Danly
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Obiectives
Priority 2: Streamline the Development Review Process
Completion
Deliverables
Action Steps and Status Update
a. Establish a "One Stop Shop" for Permitting and Inspections
a) An evaluation of a "one-stop shop" determined value for only
Completed
simple permits, and space and staff -coverage limitations, which
Lead: Brown/Hughes
together do not support moving forward with this effort.
Page 11
City of Petaluma City Council Goals: 2015 & 2016
b. Expand Opportunities for Online Applications, and Simple
Permitting, if Feasible
Lead: Hughes/WiIlia msen/Alverde
a. See Goal 1-A Priority 8, Deliverable b above.
b. Open Counter Software complete and launched allowing
applicants to check zoning electronically, run development
scenarios and get accurate list of required permits, estimated
costs and timelines.
Completed
c. Integrate Sustainable Development Practices and
a) Discussed with applicants as part of concept or preliminary review
Completed
Requirements into the Development Review Process
of projects.
a. Revise the Sign Ordinance
a) Stakeholder meetings.
b) Sustainability as part of DRC Discussion with applicants as part of
Completed
b) Preliminary admin draft under review.
review of new applicants.
c) Revised admin draft.
c) Initiated project referral to Water Conservation division for
Completed
d) Follow up stakeholder/outreach efforts.
compliance with water conservation requirements early in
e) Public review draft.
process.
f) Planning Commission Review,
d) Incorporate into completeness review as advisories for applicant.
Completed
g) City Council Adoption.
e) Include discussion in staff report for PC consideration as
Completed
a) Adoption of new enabling legislation for HCPC.
appropriate.
Certified Local Government Certification
b) Text amendments to Muni Code Chapter 2.30.
f) Ongoing staff dialogue about code updates and anticipated
Completed
c) Text amendments to IZO Chapter 15.
changes that may impact requirements for discussion and
c. FEMA Flood Mapping Changes
Lead: Hines/Hughes
incorporation into project design.
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Objectives
Priority 3: Complete Components of a Zoning Code Update That Bring Current ProvisionsThat are Out -of --Date
Completion
Deliverables
Action Steps and Status Update
a. Revise the Sign Ordinance
a) Stakeholder meetings.
Partially
b) Preliminary admin draft under review.
Completed,
c) Revised admin draft.
in process for
d) Follow up stakeholder/outreach efforts.
Fall 2017
e) Public review draft.
completion
f) Planning Commission Review,
Lead: Hines
g) City Council Adoption.
b. Update Chapter 15 of the IZO to Facilitate Application for
a) Adoption of new enabling legislation for HCPC.
Completed
Certified Local Government Certification
b) Text amendments to Muni Code Chapter 2.30.
Completed
Lead: Hines
c) Text amendments to IZO Chapter 15.
Completed
c. FEMA Flood Mapping Changes
a) Map changes completed in October 2015. LOMR (letter of map
Completed
revision) in process however held in abeyance until Flood Project
Lead: St. John/Bates
O&M manual is completed and project closed out by USACE.
-- - Page 12
City of Petaluma City Council Goals: 2015 & 2016
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Objectives
Priority 4: Sustainability Practices
Completion
Completion
Deliverables
Action Steps and Status Update
a. Work with SMART to extend Regional Bike Trail Through
a. Join or Participate in Sustainability Circle or Similar Program
a) Staff participated in the Sustainability Circle program with local
Completed
Lead: Duiven/Ramirez
businesses, SRJC, Petaluma City Schools, and Health Care District.
Area; and Create Fact Sheets to Market SMART Sites
b• Design and Deliver Cost -Effective energy and Other Resource
a) Completed 2"d LED streetlight replacement project with PG&E
Completed
Savings Projects for City Facilities and Infrastructure
with over 730 lamp replacements. Developing City-wide LED
Lead: St. John/Zimmer
streetlight replacement project.
c. Seek Funding and Implement Project to Utilize Bio -methane
a) Received $3,000,000 grant from CEC and amended Ellis Creek EIR
Completed
Produced as By -Product of Wastewater Treatment
to include CNG facility. Project in design with construction
Lead: St. John/Walker
scheduled to begin in spring 2017.
Goal 3-A: Create and Implement Clear Direction on Development and Sustainability Objectives
Priority 5: Implement the Central Petaluma Specific Plan —Maximize Development
Potential Around Transit -Oriented Development
Completion
Deliverables
Action Steps and Status Update
a. Work with SMART to extend Regional Bike Trail Through
a) Regional Bike Trail has been recommended by SCTA to receive
Ongoing
Petaluma; Site Second Station; Pre -Design Downtown Station
the Active Transportation Grant to install a Class I pedestrian/
Area; and Create Fact Sheets to Market SMART Sites
bicycle trail along its rail line route between South Point Avenue
and Payran Street. The Metropolitan Transportation Commission
will make a final decision in spring 2017.
b) City Manager is engaged with SMART and a private developer to
site a second station at Corona Road. Traffic Impact fees revised
In process,
in 2016 to provide funding to assist with parking structures at
ongoing
the Corona site and in the vicinity of the downtown station.
c) A private developer is in negotiations to purchase the downtown
site, and has a preliminary design for a mixed-use project in
In process
keeping with the Opticos design for the property. City Planning
staff has provided input to the developer on that plan. No formal
application has been submitted.
Lead: Multiple
d) No progress has been made on this task.
Incomplete
h
- - - - - Page 13 - -
City of Petaluma City Council Goals: 2015 & 2016
b. Work With Property Owner to Design, Entitle, and Market
a) Preliminary review and input from departments have been
In process
Haystack Site
provided to Pacifica Properties with respect to design, affordable
Deliverables
Action Steps and Status Update
housing, transportation, parking, etc. A revised formal submittal
a. Updates to Reflect Changes in Redevelopment
Lead: DRC Team
is anticipated in early 2017.
Goal 3-B: Plan for the future
Priority 1: Review and Amend the Elements of the General Plan 2025 to Reflect Changes Since its Adoption in 2008
Completion
Deliverables
Action Steps and Status Update
a. Updates to Reflect Changes in Redevelopment
a) Staff has begun a review of the General Plan 2025 for elements
In process
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
Lead: Duiven
City Council workshop for input and direction.
b. Updates to Reflect FEMA Mapping Update
a) Staff has begun a review of the General Plan 2025 for elements
In Process
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
Lead: Duiven/Bates
City Council workshop for input and direction.
c. Conduct UGB Assessment (Policy 1-P-37)
a) Staff has begun a review of the General Plan 2025 for elements
In Process
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
Lead: Duiven
City Council workshop for input and direction.
d. Update Exhibits and Figures to Reflect Implementation
a) Staff has begun a review of the General Plan 2025 for elements
In Process
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
Lead: Duiven
City Council workshop for input and direction.
e. Incorporate and Update References to New/Updated Plans
a) Staff has begun a review of the General Plan 2025 for elements
In Process
and Studies
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
Lead: Duiven/Bates
City Council workshop for input and direction.
f. Update Traffic Analysis to Conform with Changes to State
a) Staff has begun a review of the General Plan 2025 for elements
In Process
CEQA Standards
in need of updates. Next steps will involve outlining proposed
policy changes, exhibit updates, and issues to be presented at a
Lead: Duiven/Bates
City Council workshop for input and direction.
g. Prepare an Accessory Dwelling Unit Ordinance
a) Prepare an ordinance and update to the Implementing Zoning
In Process
Ordinance addressing changes to accessory dwelling units law
Lead: Duiven/Bates
contained in 581069, AB 2299, and AB 2406.
-- - Page 14
City of Petaluma City Council Goals: 2015 & 2016
Goal 3-13: Plan forthe Future
Priority 2: Complete Comprehensive Planning for Maior Systems and Programs
by Increasing Recycling and Composting
Deliverables
Completion
Deliverables
Action Steps and Status Update
a) City Council received the evaluation report that considered
a. Prepare a Petaluma Community Climate Action Plan to
a) Staff has worked closely with the Regional Climate Protection
In Process,
Achieve Greenhouse Gas Emissions Reduction Requirements
Authority (RCPA) on the Climate Action Plan, and the City Council
ongoing
has received presentations on the project. The RCPA Board
a) Council approved extension of JPA sunset date by 12 months in
Completed
adopted Climate Action 2020 in July 2016. Prior to adoption, a suit
Jan 2016. Revised JPA agreement scheduled for City Council
was filed, challenging RCPA's adoption of the EIR for Climate
consideration in February 2017.
Action 2020. This action delays adoption by Sonoma County cities
pending resolution of the case. Many local measures identified in
the plan are consistent with the City's General Plan and programs
Lead: Duiven
already underway, and as such are being implemented.
b. Update the Urban Water Management Plan
a) UWMP completed by staff with assistance from partnership of
Completed
local water agencies. Plan, including revisions to Water Shortage
Lead: St. John/Carothers
Contingency Plan, adopted by Council on May 16, 2016.
c. Update Master Plans
a) Water Master Plan updated annually with CIP Budget Process.
Completed
i. Water
b) Recycled Water Master Plan presented at Workshop 11/ 16/15.
Completed
ii. Recycled Water
c) Wastewater Master Plan updated annually with CIP Budget.
Completed
iii. Wastewater
d) Seeking Funding through Zone 2A for update of storm water plan.
In Process
iv. Storm water
Working to update flood plain model to better reflect current
Lead: St. John
conditions and to justify Prop 1E project proposals.
Goal 3-13: Plan for the Future
Priority 3: Enhance Petaluma's Ability to Divert Solid Waste From the Waste Stream
by Increasing Recycling and Composting
Deliverables
Action Steps and Status Update
Completion
a. Alternatives Evaluation for Services Currently Provided by
a) City Council received the evaluation report that considered
Completed
Membership in the SCWMA
alternatives to existing solid waste delivery process in 2015.
Lead: St. John
b. Assume Leadership Role in Determining Future of Agency,
a) Council approved extension of JPA sunset date by 12 months in
Completed
Including Amendments to JPA and Fate of Composting in
Jan 2016. Revised JPA agreement scheduled for City Council
Sonoma County.
consideration in February 2017.
Lead: St. John
__ -- Page 15
City of Petaluma City Council Goals: 2015 & 2016
Goal 3-C: Attract and Retain Businesses in Petalumato Enhance the Tax Base, Jobs and Quality of Life for the Community
Priority 1: Implement the Petaluma Economic Development Strategy, Placing Priority on Strengthening Existing Businesses and Attracting Those New
Businesses that Add Value, and Which Pay Head -of Household Wages
Deliverables
Action Steps and Status Update
Completion
a. Business Retention:
a) Working thru REACO and CALBO to involve high school students in
In process
i. Support Business Development and Growth
construction & building code industry by partnering with
Center to develop community map with neighborhoods & points
ii. Talent Creation and Attraction;
companies for mentoring, internships & career days.
of interest to be printed and in an app in support of visitor
• work with High Schools, Junior College and
b) Talent Attraction profiles for Petaluma Star complete.
Completed
Sonoma State to develop talent
c) Partnering with Sonoma EDB to utilize new Market Tracker tool to
Completed
iii. Business Education
identify talent strengths and gaps.
Completed
d) Local focus group engaged to discuss talent attraction initiatives
In Process
including needed information and collateral.
Lead: Alverde
e) Talent guide underway.
In Process
b. Small Business Assistance
a) Business Tool Kit— online and print versions.
Completed
i. Develop a Petaluma -Focused Business Guide
b) Open Counter Software development.
Completed
ii. Design and Implement Program to Orient Small
c) Small Business Curriculum.
In progress
Businesses to Development Review & Permit Process
d) Outreach to local real estate and business community.
Completed
Lead: Alverde
Goal 3-C: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs and Quality of Life for the Community
Priority 2: ` Implement a Comprehensive Marketing Program to Promote Petaluma as a Business Location
a) Focus group working, talent guide underway.
In Process
Completion
Deliverables
Action Steps and Status Update
Lead: Alverde
a. Create Compelling Online and Print Materials that Promote
a) Ongoing updates to Petaluma Star profiles. Partnered with Visitor
Completed
Petaluma's Strengths and Assets to Business, Talent, and
Center to develop community map with neighborhoods & points
Social Media, Content Development, Conferences and Trade
Investment Audiences
of interest to be printed and in an app in support of visitor
Shows, and Public Relations
bay area leads. Other conferences and trade shows on hold.
program & talent attraction needs. Updated website and
Lead: Alverde
Lead: Alverde
microsite launched and 2 maps printed.
b. Partner with Local Companies to Finance and Develop a
a) Focus group working, talent guide underway.
In Process
Talent Attraction Campaign
Lead: Alverde
c. Promote Petaluma's Strengths and Assets Using Advertising,
a) Newsletters published quarterly, social media updates weekly.
Ongoing
Social Media, Content Development, Conferences and Trade
Staff attended two local conferences and developed short list of
Shows, and Public Relations
bay area leads. Other conferences and trade shows on hold.
Lead: Alverde
Page 16
City of Petaluma City Council Goals: 2015 & 2016
Goal 3-C: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs and Quality of Life for the Community
Priority 3: _ Focus Attention on Supporting Food and Beverage Processing, Manufacturing and Alternative Energy Business Clusters
and Companies Focused on Sustainability and Community Benefits
Deliverables
Action Steps and Status Update
Completion
a. Implement Marketing Strategy to Attract Companies
a) Develop social media campaign marketing city participation in
Completed
Focused on Sustainability and Community Benefits
Sustainability Circle. Attendance at Bay Area conferences related
b. Assist Visitors Program with Marketing Events and
Lead: Alverde
to sustainability on hold.
Destinations Related to Petaluma's Heritage
b. Improve Business -Friendly Practices for Collection,
a) Second digester and solids equipment Upgrade Project in
In Process
Treatment and Disposal of Wastewater
construction. Once completed, will enhance ability to handle
i. Complete Solids Treatment Improvements to Allow
higher solids production generated by industry. The project will
Acceptance of High Strength Waste
provide an additional factor of safety for handling industrial
ii. Update Water and Wastewater Rate Studies
wastewater loading including acceptance of small quantities of
high-strength waste from industry. HSW Enhancement Project
currently in design and starting construction in spring 2017. This
project will allow more significant delivery of HSW by trucks from
local industry.
b) Council adopted administrative guidelines to existing sewer
In Process
capacity fee resolution that provided alternative financing to
industry for new and expanded operation on Dec 1, 2014s. Council
has approved construction of a second digester, which will be
under construction by mid -2016 and Ongoing water and
wastewater rates and capacity fee study will evaluate the impacts
Lead: St. John
of rates on business and industry.
Goal 3-C: Attract and Retain Businesses in Petaluma to Enhance the Tax Base, Jobs and Quality of Life for the Community
Priority 4: rSupport Heritage Tourism
Deliverables
Action Steps and Status Update
Completion
a. Identify Heritage Tourism Opportunities
a) Developed heritage tourism module for new map and app guide.
Completed
Lead: Alverde
b. Assist Visitors Program with Marketing Events and
a) New map and app will facilitate promotions of Petaluma
Ongoing
Destinations Related to Petaluma's Heritage
Heritage destinations.
Lead: Alverde
-- -- - Page 17
City of Petaluma City Council Goals: 2015 & 2016
Goal 3-13: Focus Attention on Opportunity Sites Identified in the Petaluma Economic Development Strategy
Priority 1: Evaluate Sites and Opportunities for City Involvement, Support, and/or Partnership
Completion
Deliverables Action Steps and Status Update
a. Pomeroy Property and surrounds (Jericho to Riverfront)
a) A preliminary application has been submitted and written
In Process,
response was returned outlining concerns identified by City.
Ongoing
b) Staff continues to meet with the applicant team to discuss large
Lead: DRC Team
issues impacting next steps with project, development.
b. North Water Street
a) Development Review Committee continues to meet with property
In Process,
owners and prospective developers regarding opportunity sites.
Ongoing
b) Formal application for the previous "North River Landing Site" has
Lead: DRC Team
been submitted and is currently incomplete.
c. Downtown SMART Station Site
a) Development Review Committee continues to meet with property
Ongoing
Lead: DRC Team
owners and prospective developer regarding opportunity sites.
d. Corona SMART Station Site
a) Development Review Committee continues to meet with property
Ongoing
Lead: DRC Team
prospective developers regarding opportunity sites.
Goal 3-D: Focus Attention on Opportunity Sites Identified in the Petaluma Economic Development Strategy
Priority 2: Conclude Fairqrounds Lease Negotiations
Completion
Deliverables IAction Steps and Status Update
a, Lead: Alverde I a) Negotiations continue. Ongoing
ti - Page 18
City of Petaluma City Council Goals: 2015 & 2016
GOAL CATEGORY 4
SUPPORT PUBLIC SAFETY
Goal 4-A: 'Maintain a Safe Petaluma
Priority l: Revise Sidewalk Repair Strategy, and Budget Appropriately, to Optimize CurrentMaintenance Techniques
and Reduce Administrative/Lepal Costs
Completion
Deliverables Action Steps and Status Update
a, a) Ordinance amending Chapter 10, 13, and financing agreement Completed
Lead: Danly were adopted by City Council in February 22, 2016.
Goal 4-A: Maintain a Safe Petaluma
Priority 2: Complete Flood Control Projects
Completion
Deliverables
Action Steps and Status Update
a. Petaluma River Flood Control Project
a) Project completed, ribbon cutting held on February 22, 2016,
Completed
Lead: St. John/Zimmer
b. Complete 5 -Year Community Rating System Re -Verification
a) Project Complete and Submitted to FEMA in October 2015 waiting
Completed
(by 10/15)
for final FEMA approval.
Lead: St. John/Bates
c. Denman Reach, Phase 3 and Capri Creek Projects
a) Denman Reach Phase 3 is substantially complete in December
Completed,
2016. Capri Creek is in construction. Seeking Prop 1E funding for
and In
Lead: St. John/Zimmer
additional work in Denman Reach.
Process
d. Identify Funding to Dredge Petaluma River and
a) Formed San Pablo Bay Shallow Water Channel dredging coalition
Ongoing
Marina/Turning Basin
with 5 partners and prepared P3 Partnership Proposal for
consideration by USACE. Proposal to be submitted in January
2017. Continue to coordinate closely with Congressman
Huffman's efforts to promote dredging and helped organize last
Congressional Stakeholder Workshop on October 31, 2016.
Efforts to increase local funding of dredging costs, including costs
Lead: St. John
for dredging City facilities, has not begun.
Page 19
City of Petaluma City Council Goals: 2015 & 2016
Goal 4-A: Maintain a Safe Petaluma
Priority 3: Continue to Implement "Petaluma Policing"
Completion
Deliverables Action Steps and Status Update
a. Determine Policy for Regulating Grow -Houses, and Develop
a) Town Hall Meetings used to gather input from community about
Ordinance
the impacts of marijuana cultivation in neighborhoods.
b) Council Workshop conducted September 23, 2015 for public input.
Completed
c) Staff presented proposed Ordinance Amendment for Chapter
10.15 on November 16, 2015. Council gave additional direction to
include regulations for outdoor cultivation and delivery.
d) Staff presented proposed Ordinance Amendment for Chapter
10.15 on January 4, 2016. Council approved 15f reading.
e) Ordinance under the City's police power regulating commercial
Completed
cannabis activity, cultivation and delivery introduced. Adopted
Lead: Williams/Danly
January 25, 2016.
b. Identify and Implement Technology Tools to Enhance Service
a) Deployed police patrol body cams.
Completed
Delivery
b) Deployed smartphone-based Justice Mobile and desktop -based
Completed
Smart Justice.
c) CAD and MOBILE computer systems for PD were upgraded to
Completed
latest technology in August 2015.
d) Deploy Apple IOS Smart Phones and SMART Justice application.
Completed
e) Deploy DOJ Justice Mobile application. (Active Pilot Project)
Completed
f) Deploy Field Based Reporting.
Completed
g) Deploy Personal Level Tracking for Officer Safety and Critical
In Process
Incident Management on Mobile Devices.
h) Complete Development and Deploy Project Guardian Software to
In Process
Improve PD Operational Efficiency and Increase Public Safety.
i) Upgrade Nixle Community Engagement Software to Enhance
Completed
Community Engagement, Public Safety Messaging, Reverse 911,
and Emergency Call Outs for City Staff.
j) Deploy remote access sites for Officers in the field for report
Completed
writing and service delivery.
k) Increase network speed and efficiency between PD -City Hall and
Completed
remote access sites.
I) Improve interior and exterior Wi-Fi coverage to Mobile devices.
Completed
Lead: Sava no/Williamsen
m) Deploy Crime Analysis and Predictive Policing Analytics Software.
Completed
`' - Page 20
City of Petaluma City Council Goals: 2015 & 2016
c. Implement P.O.S.T. Management Study Recommendations
a) POST Management Study conducted in February 2015 and final
Regarding Patrol and Detective Services
report from POST received September 29, 2015.
Completed
b) Team and workgroup meetings for POST Management Study
Completed
review and staff recommendations November 4, 2015 through
December 16, 2015.
c) Quarterly Staff Meeting Supervisor Presentations and Reports on
Completed
team and workgroup meetings December 16, 2015.
d) Department survey to prioritize recommendations.
Completed
e) Recommendations and action items assigned to staff.
f) Implementation of recommendations and action items. 42
In Process
recommendations prioritized and assigned to staff quarterly. As
of December 2016, 32 of 42 recommendations (76°0)
Lead: Savano
implemented.
d. Initiate the CALEA Standards Process and Develop a Two-
a) Enrolled in CALEA for Basic Law Enforcement Tier 1 accreditation.
Completed
Year Plan for Certification
b) Self -Assessment underway; staff identified and tasks assigned
Ongoing
Lead: Savano
c) CALEA Assessment for accreditation is scheduled for July, 2018.
Ongoing
e. Develop a Plan to Expand, Update, and provide ongoing
a) Capital Improvements and Plan developed to repair areas of the
Ongoing
maintenance of the Police Facility
department that are in need of maintenance and to increase work
space and equipment storage.
b) Roof repairs have been completed and there have been new
Complete
employee equipment lockers added and modernization of work
Lead: Savano/St. John
stations to Investigations,
f. Expand Town Hall Meetings and Community Policing
a) Spanish Language Town Hall Meeting.
Ongoing
Academies for the Latino Community
b) Spanish Language Citizen Academy.
Ongoing
Lead:Savano
g. Collaborate with Regional Law Enforcement Agencies to
a) Intelligence analyst contract approved and position staffed —
Completed
Determine Feasibility of Providing Shared Service
Partially funded by regional partners and services provided to
other Sonoma County law enforcement partners for BSCC
operations.
b) In collaboration with Sonoma County and Sebastopol PD we are
Completed
implementing educational strategies to increase retailer
Lead: Savano
compliance with existing alcohol laws.
tx Page 21
City of Petaluma City Council Goals: 2015 & 2016
Goal 4-A: 'Maintain a`Safe Petaluma
Priority 4: Refine and Implement a Structured, Prioritized, and Time -Specific Plan for a Comprehensive
Citywide Fleet Replacement Program
Deliverables
Action Steps and Status Update
Completion
a. Evaluate the effectiveness of the City-wide Fleet
a) Examine the effectiveness and benefit of each City Department's
Replacement Program.
use of the City-wide Fleet Replacement Program.
b) The proposed financing plan for Police & Fire is expected to be
presented by Finance Department during mid -year budget review.
Ongoing
c) Updating the yearly spreadsheets on maintenance activities and
develop annual recommendations and justification for fleet
Lead: Brown/Mushallo
replacement during budget process.
Grin
: `Maintain a Safe Petaluma
7 and Financina to Expand Fire Stations 2 and 3
Deliverables Action Steps and Status Update
Completion .
a. Renovation of Fire Stations 2 & 3 and Other Fire Facility a) Upgrades to Station 2 have included a new roof, new vinyl
Expansion. flooring, new windows & blinds and some plumbing work.
b) Upgrades to Station 3 have included mold remediation project, Partially
vinyl flooring, installation of turnout storage shed and plumbing Completed,
and on hold
work. Roof repairs anticipated in 2017/18. Additional work
Lead: Thompson/Holden required to renovate Stations 2 & 3 on hold due to lack of funding.
Goal 4-A: Maintain a Safe Petaluma
Seek Financing to Relocate and Construct Fire Station 1
Deliverables Action Steps and Status Update
Completion
a. Build a new Fire Headquarters (Station 1). a) No progress has been made on this priority, due to lack of Incomplete,
funding. Fire staff has investigated all known grant funding
ongoing
Lead: Thompson/Holden options.
z, - - Page 22
City of Petaluma City Council Goals: 2015 & 2016
Goal 4-A: Maintain a Safe Petaluma
Priority 7: Revisit Downtown Sprinkler Ordinance and Conduct Outreach
Deliverables
Action Steps and Status Update
Completion
a. Notify and contact businesses within Downtown Fire
a) At completion of the water main installation all building owners
Pending
Sprinkler District regarding requirements per Petaluma's Fire
within the downtown district will be notified of the sprinkler
Sprinkler Ordinance.
retrofit requirement compliance date of 12/31/29.
b. Provide deadlines for installation of fire sprinklers per the
b) Develop and distribute a detailed outreach letter that informs
Downtown Fire Sprinkler Ordinance.
businesses of the new fire main and sprinkler project
Partially
c. PW&U and Fire Host workshop to assist businesses with
requirements and deadlines for non-compliant buildings.
Completed.
understanding the deadlines and new requirements.
c) Host a community meeting/workshop to answer questions or
Lead: Thompson/AFM Kahn
concerns and provide guidance.
Goal 4-A: Maintain a Safe Petaluma
Priority 8: Resolve the Petaluma Historic Ambulance Service Area with Sonoma County
Deliverables Action Steps and Status Update Completion
a. Evaluate Financial Viability of Continuing to Provide
a) Continuing EMS ambulance services in the historic ambulance
Ongoing
Advanced Emergency Medical and Transport Services
area is advised as revenue from EMS billing in this area has
Within the Petaluma Historic Ambulance Service Area
proven to be cost beneficial.
Lead: Thompson/Schach
b. Provide Recommendations Regarding Emergency Medical
a) Fire is putting a third (BLS) ambulance into service. This will
Partially
Services in the County Area.
operate 40 hours a week, using part-time staffing. Service is
Completed.
expected to begin in late Winter/early spring 2017. Analysis is
currently underway to determine the feasibility of adding
additional ALS ambulance into service to keep pace with increases
Lead: Thompson/Schach
in service demand and to reduce demands on existing staffing.
c. Restructure as Needed - if Possible to Continue Providing
a) See (b) immediately above
Ongoing
Viable Services
Lead: Thompson/Kahn
d. Secure a California Health & Safety Code Section 224 Rights
a) The CA Fire Chief's Association is currently involved in a lawsuit
Ongoing
Agreement with Sonoma County
against the CA State EMS Authority in an attempt to force them to
recognize 201 and 224 agencies. In addition, PFD is in discussions
Lead: Thompson/Schach
with the local EMS agency regarding this topic.
. — Page 23
City of Petaluma City Council Goals: 2015 & 2016
Goal 4-A: Maintain a Safe Petaluma
Priority 9: Implement a Real -Time Bus Arrival System for Petaluma Transit
Deliverables Action Steps and Status Update Completion
a. a) Contract awarded, equipment installed, training, testing, and the Completed
system went live in October 2015. Texting feature and
smartphone applications went live in January 2016. Real Time
Lead: St. John/Rye signs were installed at three bus stops in February 2016.
GOAL CATEGORY 5
CAPITAL IMPROVEMENTS
Goal 5-A: Plan for and Implement Priority Capital Proiects as Funding Permits
Priority 1: Coordinate with Caltrans, SCTA and Others to Deliver Regional and
Local Highway Transportation Improvements
Completion
Deliverables
Action Steps and Status Update
a. Highway 101 Widening
a) Waiting on funding. Earliest projection for start of construction is
On hold,
Lead: St. John/Zimmer
2019. Staff fully coordinated with activities of Caltrans and SCTA.
ongoing
b. Rainier Undercrossing/Interchange
a) Caltrans under -crossing structure design is complete and City
On hold,
funding share is secured. The project cannot proceed until
ongoing
Highway 101 Widening project moves forward. Effort was made
in 2016 to purchase a key parcel for Rainer cross town connector
Lead: St. John/Zimmer
right-of-way; the parcel was sold instead to a private party.
c. Southern Crossing
a) Conversations were initiated in 2016 with a property owner
In Process
regarding development of a financing and implementation plan,
associated with a pending development proposal. Funding for
Lead: St. John/Zimmer
design and engineering to be proposed in 2017/18 CIP.
,4
Page 24
City of Petaluma City Council Goals: 2015 & 2016
Goal S-A: Plan for and Implement Priority Capital Projects as Funding Permits
Priority 2: Prepare Capital Replacement and/or Maintenance Plans for Water and Sewer Distribution and Collection Systems•
Storm water Facilities; Streets, Streetlights, and Traffic Signals• and City Facilities'
Completion
Deliverables Action Steps and Status Update
a, Prioritize Improvements
a) Priorities for Capital Replacements are prepared in conjunction
Ongoing
Lead: St. John/Zimmer
with annual CIP Budget process.
Pending full
b. Identify Funding Sources
a) Streetlight funding is being developed based on the 10 -year
In Process,
payback from savings in electricity and an interfund loan that will
and ongoing
Lead: Zimmer/Brodhun
be recommended to the City Council in early 2017. Some traffic
b. Regulation Baseball Design
signal improvements have been funded in conjunction with
In process
Lead: Zimmer/Brodhun
related Transit Signal Prioritization projects. Developing funding
estimates for repairs to streetlight power supplies and process for
prioritizing limited street maintenance funds. Proposed $750K per
year in Pavement Maintenance Fees charged to Water and
Lead: St. John/Zimmer
Wastewater Enterprises for wear and tear of City streets.
c. Initiate Construction
a) Significant construction in all areas listed above.
Ongoing
Lead: St. John/Zimmer
Goal S-A: Plan for and Implement Priority Capital Projects as Funding Permits
Priority 3: Complete E. Washington Park, Phase 11
Completion
Deliverables
Action Steps and Status Update
a. Restroom/Concession/Maintenance Facilities
a) The feasibility of pre fab restroom/concession facility was
Pending full
evaluated, design was completed, City Council approved to bid
Completion
project and order unit. The project has been advertised and
Lead: Zimmer/Brodhun
awarded. Project completion anticipated in March 2017.
b. Regulation Baseball Design
a) A design consultant has been selected and design completion is
In process
Lead: Zimmer/Brodhun
estimated for August 2017.
amu,.
Page 25
City of Petaluma City Council Goals: 2015 & 2016
Goal 5-A: Plan for and ImplementPriority Capital Proiects as Funding Permits
Priority 4: Seek Grant Funding of Water' Recycle Projects Through Proposition 1 and Other Funding Opportunities Being Created by the North Bay Water
Recycle Authority for:
Completion
Deliverables
Action Steps and Status Update
a. Expansion of Recycled Water Production Capability
a) An agreement for design was executed and a pre -design meeting
Initiated, on
was held. The project is on hold pending funding availability
hold
Lead: St. John/Walker
through North Bay Water Reuse Authority and Proposition 1.
b. Off -Season Storage Facilities and Increased Agricultural Use
a) City Council approved a new agreement template for agricultural
Completed
customers. An evaluation was completed which indicates existing
storage is adequate for City needs into the future.
Lead: St. John/Walker
c. Extension of In -House "Purple Pipe" Distribution System
a) Oak mead business park extension to Kaiser completed.
Partially
b) Sonoma Mountain extension design completed.
Completed
c) Proposition 1 funding application submitted; approval pending.
and on going
Lead: St. John/Walker
d) Sonoma MT extension to be built (if Prop 1 funding is approved).
Parking Lot Items
Explore Feasibility of Benefit Assessment Districts for Street Paving and Transportation Facility Projects - not initiated.
Update Taxi Regulations — not initiated
McDowell Crossing in Brew Area —Informal discussions regarding funding a traffic signal held with brewer, and informal request made to County of
Sonoma for funding assistance. Project estimated at approximately $400,000, City of Petaluma does not have sufficient funding to provide match to
private funding or to install this signal on its own. Discussion ongoing, this matter will continue to be worked until it is resolved.
Page 26
ATTACHMENT 3
Task List from February 4, 2017 Goal Setting
1. Convey agenda materials in electronic form only to those City Council
members desiring them in that manner.
2. Upgrade EngagePetaluma mobile application to improve timing and
quality of responses to user inquiries.
3. Provide semi-annual updates to City Council regarding 201 rights
issues.
4. Determine if temporary construction easements from the Payran
Flood Control project remain, and abandon as appropriate.
5. Repair pedestrian crossings to prevent lights from flashing when
crosswalks are not in use.
6. Consider restrictive legislation for leaf blower use when the GHG
package of Climate Protection measures returns to City Council.
7. Support open space acquisitions for La Cresta/English Hill and
McNear Peninsula, if no -cost -to -the -City opportunities present
themselves