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CITY OF PETALUMA, CALIFORNIA February 10, 2009
MEMORANDUM
Cmmaanily Development Department, 11 English Street, Petahona, CA 94952
(707)778-4301 Frtc(707)778-4498 E-ranil. cddeadpetalama.ca.as
DATE: February 4, 2009
TO: John Brown, City Manager
FROM: Mike Moore, Community Development Director
SUBJECT: PCDC Workshop Agenda Materials
On Tuesday, February 10, the City Council, sitting as the Petaluma Community Development
Commission, the board of directors for the City's redevelopment agency, will continue its
consideration of a strategic vision for the implementation of the agency's two project area plans.
The Commission last met for a workshop on this topic on November 12, 2008 and began this
review with a detailed presentation by the agency's consultant, Seifel Consulting, on its current
financial status and implementation priorities.
The purpose of the meeting on February 10 is to continue the discussion of a strategic vision for
the investment of the agency's limited funds through the 2011-2012 fiscal year and the criteria
by which potential investments are evaluated. The attached materials are series of tables intended
to illustrate how the Commission might re-evaluate current implementation priorities in order to
realize a greater potential return on its redevelopment investments and conform to the goals of its
two project area plans. The tables also propose how the Commission might also organize those
priorities in a way that provides greater flexibility in making project specific investments. Staff
from Seifel Consulting will be at the meeting on February 10 to lead the discussion and answer
Commission questions. By the conclusion of the February 10 workshop, staff and our consultants
will be requesting direction to proceed with the preparation of the mid-term review of agency's
adopted 5 -Year Implementation Plan, as required by state redevelopment law.
c: Seifel Consulting
Table 1
Projected FY 2007108 to FY 2011112 Non -Housing Redevelopment Program Expenditures (In Thousands)
Petaluma Community Development Commission
Project Title
(Circulation, Landscaping and Parking Improvements
PCDC CIP Salary/Benefit
1 Caulfield Extension - Lakeville to Hopper Street
Petaluma Boulevard - Bike Lanes
East D Street Widening
Howard Street - Bodega Avenue to 6th Street
Reconstruction
Petaluma Boulevard - Lakeville to Washington Street
Improvements
Keller Street - Western Avenue to B Street and Liberty
Street - Washington Street to Westem Avenue
Reconstruction
River Trail Design far Top of Bank
D Street Bridge Replacement of Trunnion Bearings
(for bridge rotation)
Ely/Caulfield/Payran Street Reconstruction
Washington Street - Howard Street to Petaluma River
and 6th Street - D Street to J Street Pavement
Rehabilitation
Rainier Avenue Cross -Town Connector and
Interchange
Old Redwood Hiahwav Interchange Widening
Assessments
Landscape Improvements
Traffic Signal Upgrades
E. Washington Street Interchange Improvements
FY 06/07 tax increment available For 06/07 budgeted
CIP
Subtotal
Public Facilities and Infrastructure
Downtown Improvements Phase 11
Police Headquarters Renovations/Relocation
Relocation of Fire Station 1
Subtotal
Economic Development
1 Storefront Improvement Loan Program
Downtown Association
Develop ment/Redevelopmenl Assistance`
Subtotal
Building Rehabilitation
Community Facilities Miscellaneous Proiects
Petaluma Railroad Depot Renovation
URM Seismic Retrain Program
Railroad Depot Lease
Subtotal
ISite Preparation and Development
Brownfields EPA Assessment Proiecl
I Subtotal
Total Projected Non -Housing Expenditures:
Seifel Consulting Inc. 213109
Projected
Project
PCDC
TOTAL
Number
FY 06/07°
FY 07/08 -
5
Year Plan
11/12
Expenditures
I
C200001
$
349
S 311
S
I
I
6601
C200104
$
56
$ 750
S
8061
C200108
$ 834
S
8341
C200205
$
301
$ 553
$
8541
C200208
S 1,000
$
1,0001
C200304
S
1,117
S 485
-1 S
1,6021
C200308
S 1,400
$
1,400
C200503
$
50
$ 2,100
$
2.150 1
C201204
S
774
- $
7741
C500206
S
2,682
` $
2,6821
C500207
S 2,000 -
S
2,000
C501204
$ 10,000
S
10,0001
C501304
S 15,100
$
15,1001
P201010
S 275
$
2751
P201040
$ 700
$
7001
P201150
S 825
$
8251
P201160
S
4,000
S
4,0001
S
(2,240)
$
(2,240)1
$
7,089
S 36,333
$
43,4221
C200603S
2,575
S
1
2,5751
C300106
S
1,129
$ II,846
S
12,9751
C300305
S
290
S 11,196
S
11.4861
$
1,419
$ 25,617
1 S
27,0361
P201011$
375
$
1
3751
P201020
$ 250
$
2501
$ 3,299
$
3,2991
S
-
S 3,924
S
3,9241
C1n0108
S 50
$
1
501
C200303
$
50
$ 275 -
_
$
3251
P201070
S 150
$
1501
P201110
$ 200
$
2001
$
50
S 675
S
7251
1 P201140
5 400
S
1
4001
$
- 1
S _400
S
4001
S
8,558
$ 66,949
$
75,507 1
Seifel Consulting Inc. 213109
a. Only projects listed in the FY 2006/07 or FY 2007/08 PCDC CIP Budget have a project number.
Project numbers starting with C indicate a capital improvement, defined as the cast afpumhasing or constructing improvements. Includes
design, project administration, right of way acquisition, environmental and physical mitigations and improvements. Project numbers starting
with P indicate a program, defined as a group of related activities performed by one or more organizations] units for the purpose of
accomplishing a City responsibility.
b. Funding allocated in FY 2006/07 through the PCDC's 2007 Tax Allocation Bond. Funds will be expended during the five year Implementation
Plan period.
c. Development/Redevelopment activities include, but are not limited to
I Attract new business and retain existing businesses.
2. Provide business and developer incentives. Provide opportunities for participation by owners and tenants to the revitalization of their
properties.
3 Enhance accessibility to employment, retail and entertainment opportunities.
d. If necessary, provide assistance to the private sector to ensure development.
Nates; Numbers shown are in thousands of dollars.
Source: Petaluma Community Development Commission, City of Petaluma FY 2007/08 Budget; Seifel Consulting Inc,
Seifel Consulting Inc. 213109
Table 2
PCDC Programs and Expenditures
FY 2007108 - FY 201112012
Programs Categories and Expenditures'
Regional Highway/Cross Town Connections
Local Road
Street Beautification
Transit
Bike/Pedestrian
Parking
Miscellaneous Assessments and Planning
Subtotal
I Public Safety Facilities
1 Community Buildings and Park Facilities
1 Public Infrastructure (Drainage, Utilities, etc.)
1 Subtotal
1 New Development Incentives
Business Retention and Expansion
1 Business Attraction
I Subtotal
Current Five Yearl
Plan
$ 1 % I
$25,850
$5,778
$1,185
$0
$2,934
$0
39%1
9%1
2%1
0%1
4%1
0%1
1%1
540/41
$23,042
34%1
$50
0%1
$2,575
4%1
$25,667
38%1
77$1,650
2°/a�
$9501
1%1
$950
1%
$3,549
5%
I Building Rehabilitation Assistance (Unreinforced Masonry, etc.) $625
1 Fapade Improvement $375
1 Subtotal 1 $1,000
Hazardous Materials Testing and Remediation $400 1 %
Site-specific Infrastructure Investment $0 0%
Property Assembly $0 0%
Subtotal $400 1%
a. Projected expenditures are rounded to the nearest thousand; current expenditure
information provided by the Petaluma Community Development Commission.
Seifel Consulting Inc. 213109
Table 3
PCDC Goals and Implementation Plan Programs
FY 2007/08 - FY 2011/2012
I Regional Highway/Cross Town Connections
Local Road
Street Beautification
Transit
Bike/Pedestrian
Parking
I Public Safety Facilities
Community Buildings and Park Facilities
Public Infrastructure (Drainage, Utilities, etc.)
I New Development Incentives
I Business Retention and Excursion
Business Attraction
., I
Building, Rehabilitation Assistance (URMs, etc.)
I Hazardous Materials Testing and Remediation
I Site-specific Infrastructure Investment
e �r
r
4>k
G
a°4c el`
c m � Q
e`/`cos
a I
I
A I
A
A
I
i I
I
A I
A I
A I
A
A
I
I
''..
A I
A
,_
A I ®_
I
I
A
A I
A
A
A
I
A A
®
A
A
A
®
®
..
A I
I
A
® ®
®
A
I
A
A I
A
A A
@
A
A
®
A 19
® A
®
A
A
I A I
A I
A
0 A
0
A
A
I A I
A I
A
® Yes - Direct or Indirect
A Possibly - Direct
I — Possibly - Indirect I
No
Seifel Consulting Inc. 213/09
Table 4
PCDC Programs and Expenditures Revised
Programs Categories and Expenditures'
Regional Highway/Cross Town Connections
Local Road
I Street Beautification
I Transit
Bike/Pedestrian
Parking
Miscellaneous Assessments and Planning
Subtotal
Community Buildings and Park Facilities
Public Infrastructure (Drainage, Utilities, etc.)
Subtotal
I New Development Incentives
Business Retention and Expansion
Business Attraction
I Subtotal
Building Rehabilitation Assistance (URMs, etc.)
Fagade Improvement
Subtotal
I Hazardous Materials Testing and Remediation
I Site-specific Infrastructure Investment
Properly Assembly
Subtotal
Current Five
Year Plan
Four Year (FY 2008109 -11112)
Goal -Based' Proposed
%
$25,850 39% -
-
$5,778 9%
f
$1,185 2%
5%
$13,122 27%
$625
$2,934 4%
-
$375
I%
$586 1%
; _-
$36,333 54%
$9,234 19%�
23,042 34% - - - I - -
$50 0% - - - --_
$2,575 4% _ --- -- I
25,667 38% $5,832 12%
$950
1%
$950
1%
- -`_
$3,549
5%
$13,122 27%
$625
1%
$375
I%
- -
$1,000
1%
$7,776 16%
$400
1% _
$0
0%
I
$0
0%
_-
$400
l%
$12,6361
26%
a. Projected expenditures are rounded to and expressed in the nearest thousand; Current
expenditure information provided by the Petaluma Community Development Commission.
b. Percentages based on alignment with PCDC Goals (Table 3). Funding amount based on fund
balance as of 7/1/08 and estimated additional bonding capacity.
Seifel Consulting Inc. 213109
Table 5
Criteria for PCDC Assistance
Criteria: Economic Revitalization
Capacity & Readiness
Agency
Project Partner
Project Readiness
Reuurn on Investment
Return to Agency
• Tax Increment
Return to City
• Sales Tax
•TOT
• Other General Fund Revenues
• Reduced Costs/Increased Efficiencies
Leverage of Other Funding
• Government: Federal, State, Regional
• Private
• Non -Profit
Catalytic Potentia/
Job Creation (Direct)
Economic Spin -Offs
• Indirectly Catalyze Investment
• Indirectly Support JobsBusiness/Industry Growth
Community Benefits
• Community -serving retail and services
• Publicly accessibly open space
ConeunrntitJ, PlmmingAchienenient
Implement Key Plans/Strategies
• Smart Growth
• Environmental Sustainability
• Placemaking
• Community Identity
Seifel Consulting Inc. 213/09
Table 6
Return on Investment and Specific Projects
Seffel Consulting Inc. 219109
—I - t oto, Placa' n11 j"
, I, � - aran. Re c,t, lo il- 1 i
nion City lntoodil
i0talunaA o
Estimated Assessment
F
Duariet 19
Estimated IICDC
fistinuueJ
A--,,.i,y hwe,1111ent
$ 'i Itenuhur,etuent,
6,0011'ono
emaribution.
17,500,000 liede'el"Poleat Agency
3 1 '(100,000
P ... touistay Note Value,
muntualon.
Agency coutributiou.
aud ensile improvements.
Rena- . .... i ...... ma.a
ReIL1111 W Agency
$ 7 -1, : ......... . Annual I I ia
000 troject
Unquarai fiab le S lahi I ized I I at ne Values
Fstuount] , Annual 'I I at
S 5,0110,000
Annual TI (F)'2007/08)
- 1.� la"enieut
1AL11111 Out -----
--- ----
Vrojeel Build (),it
(aid AV 1powl1b Ilam meal—
Heann to Uny
• Sales -fax
I u 1,
$ 1,300,000 Annual Sale, Tax
11itiolowd Reduced
ooHxpense,,
$ 100,000 Flding
Eltillufled Annual Sules
Estimated Annual Sales lox
3,4100,000
• (ulas Li�la2ail Food Itore'li,
(a, of end W 200H)
(Annual)
Tux at Retail Build Out
at Roast Bond 0,11
• Reduced L osl,fincrea,ed Efficicames
L"eweeaf0alm houting
Usti ... ined Value of
Lammed Value .—fP-r-rivaa,-
• 6"Verinneut: Federal, State. Ite"oual
111111 Billowed Value I 116vate
37,000,000 Approximate Federal
$ 618,0110j)(H) I'Mate SU001
S I Scour Development (Not
• Notate
Sector Development
Funding
Duveloponcto (Not incl.
mel talp,ent lui and
• Non-litolfil
Ii lixtenition)
OUISiLIC I'LIMIC hJullina
lavesanwin Repayment
4 Yeaus or Le,,,
on Year., ur Le,4
Year., a,
rl-._
6 Yest, or Less
Leverage Rama
(Odie, Fundum cunnlnued luAtoawy lovi,snuent)
1
h
35
4
Seffel Consulting Inc. 219109
0 It
Petaluma Community Development Commission (PCDC)
Investment Strategy
February 10, 2009
A. Background
B. Implementation Plan as Investment Strategy
C. Strategically Selecting Projects
D. Next Steps
Maximize and wisely allocate resources
Encourc,--4ge new development that
produces a increment
revenue
U ^:.
Capitalize on opportunities in the current
fiscal ! financialenvironment
9
Redevelopment and PCDC Background
P / . Accomplishments
PCDC Expenditures, !'
H
bummary of Potential R.
urces
0 Existing Fund Balance (Start of FY2008/09):
+ $31 M for Non -Housing Projects/Programs
+ $5.51VI for Housing Projects/Programs
0 Tax Increment:
+ $284.61VI in Gross TI to the PCDC ($58.01VI Housing)
+ Estimated $12M in Additional Ponding Capacity for
Non -Housing Projects in FY2008/09
+ Potential to Grow given Targeted Investment
Near Term Non -Housing Revenues: $43M
a Investment Strategy to Maximize Resources
5
IMPLEMENTATION PLAN
as Investment Strategy
, k"i
,r
r
Recent expenditures and Implementation Plan
focus on Lower Return Projects
Investment Strategy moves towards Higher
PCDC Non-HousingNon-Housing Funds Committed by Project!e
2003/04-2007/08
Site Preparation and
Development
1% _ Economic Development
Building Rehabilitation_
Public Facilities and
Infrastructure
39'%.
0%
Circulation, Landscaping
and Parking Improvements
54°,/u
Implementation Plan
Public Facilities and
Inl`l"UStrnl'tnre
ih°u
Non-HousingPCDC dProposed
2007/08-2011/12
Building
Rehabilitation
I Site Preparation and
Economic Development Development
51.1ju .. 1 INO
Circulation, Landscaping and
Parking Improvements
55"/„
Please refer to Table 1 for list of Projected FY 2007108 to FY 2011112
Non -Housing Redevelopment Program Expenditures,
9
Addresses ■ D Goals
Prioritizes Programs with Greatest Return
+ On PCDC Goals
+ On PCDC Resources
Takes Advantage of New Opportunities an*
Meets New Challenges
Provides Process and Criteria for Judging
potential Projects
lul
Analyzed expenditures in Implementation Plan by
Program
+ Circulation, Landscaping and Parking Improvements
+ Public Facilities and Infrastructure
+ Economic Development
+ Building Rehabilitation
+ Site Preparation and Development
programSummarized proposed project expenditures by
b . -ro,
11
Table 2
PCDC Implementation Plan Program Categories and Proposed Expenditures
FY 2007108 - FY 201112012
Current Five Yearl
Program Categories and Expenditures' PLn
(in Thousands) $ % _
Regional Highway/Cross Town Connections
$25,850
39'n l
Local Roads
$5,773
9%I
Street Beautification
$1,185
2'!/.
Transit
$0
0%,�
Bike/Pedestrian
$2,934
494,1
Parking
$0
01%,I
Miscellaneous Assessments and Planning
$586
I'%,1
Subtotal
$36,333
5.41%,1
I Public Safety Facilities $23,042
Community Buildings and Park Facilities $50
Public Infrastructure (Drainage, Utilities, etc.) $2,575
1 Subtotal $25,667
I New Development Incentives $1,650 2%
Business Retention and Expansion $950 PX,
Business Attraction $950 I';/O
I Subtotal $3,549 51%
Building Rehabilitation Assistance (Unreintoreed Masonry, etc.) $625 19()
Facade Improvement $375 19/D
Subtotal s 1,0001 I'9.
Hazardous Materials Testing and Remediation
f $400
N/
Site-specific lnitastracture Investment
1 $0
0°/�
Propertv Assembly
0°/.I
Subtotal
I$0
$400
1%1
12
it. Projected expenditures are rounded to the nearest thousand; current expenditure
information provided by the Petaluma Community Development Commission.
Evaluated Program Subcategories based on their
ability o achieve key PCDC Goals:
• Revitalize Downtown (CBD) & the PCD
• Preserve & enhance community identity
Stimulate private investment, development &
economic growth
• Improve job opportunities
• Increase public revenues
Promote an environmentally sustainable community
Ensure a choice of housing types & locations
to all persons
Implement key plans & strategies
13
Table 3
PCDC Goals and Implementation Plan Programs
FY 2007108 - FY 201112012
r
AX
P�
�oC�a `oe,°�
Program Cate ones �a Q� Q�a •Ae 5i` a� Noe
if MIMI
Regional llighwav/Cross Town Connections __ s
Local Roads _
Street Beautification I ® 0 A _ _ A
Transit s� .-- -- _. 6
Bike/Pedestrian
Parking I—Z A I s
Public Salely Facilities
Connnunity Buildings and Park Facifities
Public Infrastructure 1Draina ie, Utilities, etc.) A s A A y A,
1fr4 is — "M vfl..� 1F M
New Develovinent Incentives A B 0 0 6 & A A
Business Retention and Expansion a 0 0 0 0 s b
Business Attraction 0 0 0 0 0 1
If I
Building Rehabilitation Assistance (URrvls, etc.) b 0 0 e _. A, e A
Fa �ade hu rovement 0 0 0 e m
isbon somix-
1-itiziirLIOLISMatei'itilsTestiiiv,,indReiiie(iiitioiI A d 0 AA
�
site-specific lnfiastructure hnvestnnent 0 A 0 h Ak S i AIL
Property Assembly 0 1 i B i f a . gL
_ __ _
A Yes - Uircct or htdirecl 14
+s Possibly - Diieet I
Possibly - Indirect I
I
NO
NMI
Used alignment with PCIDC Coals to Illustrate
relative priority
Yes - Direct or Indirect 10
® Possibly - Direct 7
L Possibly - Indirect 3
No 0
'15
Summary of Table 4
PCDC Implementation Plan Program Categories and Proposed Expenditures
Non -Housing
Current Five
Four Year (FY 2008/09 -11/12)
Program Categories and Expenditures'
Year Plan
Goal -Based' Proposed
(in Thousands)
$ %I
$ % %
Circulation, Landscaping and Parking Improvements
$36,333 54`%1
$8,170 19`%
Public Facilities and Infrastructure
$25,667 38%j
$5,160 12'%.
Economic Development
$3,549 5%
$11,610 27%
Building Rehabilitation
$1,000 1'%
$6,880 16%
Site Preparation and Development
$400 1%
$11,180 26%
a. Prgjected expenditures are rounded to and expressed in the nearest thousand; Current expenditure information
provided by the Petaluma Community Development Commission.
b. Percentages based on alignment with PCDC Coals (Table 3). Funding amount based on non -housing fiend
balance as of 7/1/08 and estimated additional bonding capacity.
Proposed Budget (to be determined) to more
closely resemble Goal -Based Budget
16
Criteria and Specific Project Examples
r Successful
RedevelopmentCriteria
or
Projects
0 Meets Redevelopment Requirements
w
-I : Goals
1oa ad Priorities te
0 Maximizes Resources
a Focuses Appropriate Resources , `
Targeted
Housing projects to be considered separately, given diverse requirements and funding.
A. city and Readiness
B. Return Investment
C. Catalytic Potential
D. Community PlanningAchievement
19
+ Downtown
+ Lower Reach
+ North River
+ Rivertront Warehouse District
+ Turning Basin
Petaluma Community Development
+ Auto Mall/Industrial Avenue
+ Fairgrounds/Regency/Washington Corridor
+ Old Redwood Highway Commercial
+ Petaluma Blvd. North Corridor
+ Petaluma Blvd. South Corridor
+ Redwood Business Park/McDowell Corridor
+ Southpoint/Transport/Dynamic Industrial/Business Parks
a
I ml
+ Agency
+ Project Panner
+ Project Readiness
21
Economic Revitalization Criteria B
@ Return on Investment (ROI)
Return to Agency
• Tax Increment
Return to City
a Sales Tax
e Transient Occupancy Tax (TOT)
a Other General Fund Revenues
® Reduced Costs/increased Efficiencies
Leverage of Other Funding
9 Government: Federal, State, Regional
® Private
C Non-Profit/Foundations
22
111 01 ION 1113%. Sm
+ Petaluma Auto Mall
+ Payran Reach
+ Union City Intermodal Station District
+ East Palo Alto Gateway Project
23
Table 6
Return on Investment and Specific Projects
Petaluma Auto Plaza Payran Reach Flood Control
Estimated Assessment
District 19 Estimated PCDC
Agency Investment $ 9,000,000 Reimbursement, $ 6,000,000
Promissory Note Value, contribution.
and onsite improvements.
Return on Investment
Return to Agency Estimated Annual TI at
• Tax Increment $ 73'000 Project Build Out Unquantifiable Stabilized Home Values
Return to City
• Sales Tax
•TOT
• Other General Pond Revenues
• Reduced Costs/Increased Efficiencies
Leverage of Other Funding
• Government: Federal, State, Regional
• Private
• Nun -Profit
Investment Repayment
---- -- - --- ----- - - - -----
Leverage Ratio
(Other Funding compared to Agency tnvestment)
Annual Sales Tax Estimated Reduced
2'300'000 (as of end of 2008) $ 100,000 Flooding Expenses
(Annual)
$4,()00,000 Estimated Value of Private $ 37,000,000 Approximate Federal
Sector Development Funding
4 Years or Less 60 feats or Less
6
24
Table 6 (cont.)
Return on Investment and Specific Projects
Union City Intermodal Station District East Palo Alto Gateway
Estimated Estimated Redevelopment
Agency investment $ 17,500,000 Redevelopment Agency $ 31,000,000
Agency contribution.
contribution.
Return on Investment
Return to Agency $ 5,000,000 Estimated Annual Tl at $ 3,000,000 Annual TI (FY2007/08)
(incl. AV growth from area)
Return to City
• Sales Tax
• `ro,r $
• Other General Fund Revenues
• Reduced Costs/Increased Efficiencies
Leverage o r O ther Funding
• Government: Federal, State, Regional
• Private
• Non -Profit
Investment Repayment -
Leverage Ratio
(Other Funding compared to Agency Investment)
Estimated Annual Sales 3Estimated Annual Sales Tax
I'_3,0(10 Tax at Retail Build Out $ ,000,000 at Retail Build Out
Estimated Value of Estimated Value of Private
$ 618,000,000 Private Sector $ 116,000,000 Sector Development (Not
Development (Not incl. incl. adjacent housing) and
BART Extension) Outside Public Funding
4 Years or Less 6 Years or Less
35
4
25
. l E f, ' f*
Job Creation (Direct)
Economic Spin -Offs
Indirectly Catalyze Investment
® Indirectly Support Jobs/Business/Industry Growth
Community Benefits
® Community -serving retail and services
Publicly accessibly open space
26
Y
Smart Growth
® Environmental Sustainability
® Placemaking
Community Identity
27
® Do these criteria accurately reflect your
priorities?
Do the case studies provide a sense of the
trade offs for ROI between various types of
projects?
I
t
* Revise Implementation Plan
* Refine Project Review Criteria and Process
29