HomeMy WebLinkAboutStaff Report 4.A 04/18/2005CITY OF PETALUMA, CALIFORNIA
AGENDA BILL
4.A
April 18, 2005
Agenda Title: Meeting Date: April 18, 2005
Discussion and Action Regarding a Status Report on the Financing
for Security and Maintenance of the Keller Street Parking Garage Meeting Time: ® 3:00 PM
and Consideration of Implementing Downtown Parking Meters ❑ 7:00 PM
Category (check one): ❑ Consent Calendar ❑ Public Hearing ® New Business
❑ Unfinished Business ❑ Presentation
Denartment: I Director: I Contact Person: Phone Number:
ED & Redevelopment Paul Marangella Paul Marangella (707) 778-4581
Cost of Proposal: Account Number:
Range of Net Costs to General Fund Depending on Option Selected: NA
■ ($208,500) in new net revenue vs +$204,000 in new cost Name of Fund:
Amount Budgeted: 0 General Fund
Attachments to Agenda Packet Item:
1. Annual Parking Garage Security & Maintenance Expenses
2. Panting Meter Cost/Revenue Projections
3. Agendas of Joint City/PDA Task Force On Downtown Panting
4. Staff Report & Resolution Certifying the Voter Election Results for Unsuccessful Property Related
Fee to Fund Parking Maintenance and Security at the Keller Street Garage.
5. Management District Plan and Petition for Unsuccessful Joint Property-Owner/Business-Owner
Assessment to Fund Parking Maintenance and Security at the Keller St. Garage
6. Model for Merchant Parking Validation Program Rejected by Downtown Merchants
7. Status Report on the Keller Street Garage Pay Parking Program Documenting Unsuccessful Effort
to Sell Parking Permits to Downtown Merchants
8. Staff Report from February 4, 1985 Re: Downtown Parking Policies
Summary Statement:
In 2001, at the request of downtown merchants, the PCDC made significant improvements to the Keller
Street Garage and then contracted with a firm to provide garage security. These actions were taken with
the understanding that the downtown merchants would financially support this new higher level of service.
Consequently, pay -parking was implemented in the garage. After 90 days, merchants complained that
Garage pay -parking was detrimental to their business and requested that it be discontinued and promised to
come up with a financial solution. Subsequently, a 21 -member Downtown Parking Task Force was formed
to address financing the maintenance and security of the Garage. Two attempts to create parking
assessments were unsuccessful. This leaves the matter of financing the higher level of service at the garage
unresolved.
A recent meeting of the Parking Task Force resulted in a recommendation to the City Council to install
parking meters as a means of financing the garage security/maintenance.
Therefore, the purpose of this item is to receive direction from the City Council in order to resolve this
financial matter.
Recommended Citv Council Action/Suggested Motion:
Consider and discuss the options in the attach egpland direct staff as app opriate.
Reviewed by Finance Director: Revieed Uv _ _Att<irnev: ADDVbrity Manager:
teAPR 1 ( zo te: Date:
Todh s Date: Revision # and Date Revised: File Code:
ApriY11, 2005 # .
CITY OF PETALUMA, CALIFORNIA
April 18, 2005
AGENDA REPORT
FOR
Discussion and Action Regarding a Status Report on the Financing for Security and
Maintenance of the Keller Street Parking Garage and Consideration of Implementing
Downtown Parking Meters
1. EXECUTIVE SUMMARY:
In 2001, at the request of downtown merchants, the PCDC made significant improvements to the Keller
Street Garage and then contracted with a firm to provide garage security. These actions were taken with
the understanding that the downtown merchants would financially support this new higher level of
service. Consequently, pay -parking was implemented in the garage. After 90 days, merchants
complained that Garage pay -parking was detrimental to their business and requested that it be
discontinued and promised to come up with a financial solution. Subsequently, a 21 -member
Downtown Parking "Cask Force was formed to address financing the maintenance and security of the
Garage. Two attempts to create parking assessments were unsuccessful. This leaves the matter of
financing the higher level of service at the garage unresolved.
A recent meeting of the Parking Task Force resulted in a recommendation to the City Council to install
parking meters as a means of financing the garage security/maintenance.
Therefore, the purpose of this item is to receive direction from the City Council in order to resolve this
financial matter.
2. BACKGROUND:
In 2001, downtown merchants, represented by the Petaluma Downtown Association (PDA), requested
that the Keller Street Garage be improved because downtown employees, merchants and shoppers were
afraid to park in the garage due to concerns about security, cleanliness, and lighting. In addition, they
suggested that after the garage was improved, security guards should be added and paid for by garage
users.
In an effort to respond to merchant needs and positively impact the downtown economy, the Petaluma
Community Development Commission CPCDC) then spent over $900,000 to improve the garage,
including: new interior and exterior paint, new lighting, security cameras, access control over all
openings — making it possible to securing the building at night and the removal of pigeons. These
improvements were completed in February 2003.
On March 2003, after a comprehensive downtown parking study, performed by Wilbur Smith &
Associates, and with the concurrence of the PDA, the PCDC established pay parking in the Keller Street
Garage using an automated kiosk provided by Ventek. The intention was to use the revenue to offset the
cost of new security guards and a new higher level of maintenance for the Garage.
In June 2003, after 90 days of operation, the Garage pay -parking program was suspended because of
numerous complaints from merchants who felt the program was hurting their businesses. hr July 2003, a
21 -member joint City/PDA Task Force, met to discuss possible solution to providing the financing for
the new security service and higher level of garage maintenance. After a series of meetings throughout
the summer of 2003, the Task Force determined that the most effective way to develop a stream of
revenue to pay for Garage security and maintenance was to assess the downtown property -owners who
would in turn pass the charge to their tenants.
2
3.
In October 2003, the City Council began a four-month process to create a Property -Related Fee to fund
parking maintenance and security. In February 2004, the downtown property -owners declined to
support the fee by a margin of 63 to 31. The Parking Task Force met several times subsequently and
concluded that there would be more support for an assessment if both the merchants and property -
owners each paid a fair share. From March though May 2004, a new, more compact assessment district
was designed and assessments were allocated between merchants and property -owners.
From June 2004 through December 2004, the PDA worked to obtain signatures on a petition to form a
new assessment district to fund Garage security and maintenance. In January 2005, the Parking Task
Force met again and the PDA reported that there was insufficient support for a joint property -owner and
merchant assessment. At this point, concerned about developing a practical solution to the funding
dilemma, the Task Force carefully considered and unanimously recommended that the City Council
implement a parking metering system downtown.
ALTERNATIVES:
A. Install Parking Meters in the CBD: This option was recommended by the Parking Task Force and
would generate sufficient revenue for maintenance and security at the Keller Street Garage. Under
this option, parking at the Keller Street Garage would remain free, thereby encouraging merchants
and employees to park in the garage. ($208,500 in new revenue after all garage expense is paid.)
B. Finance Garage Costs from the General Fund: Under this option, the General Fund would be
used to pay for the annual maintenance and security costs. This would represent a new higher level
of service than has ever been paid by the General Fund. This was never the intention of the PDA or
the downtown merchants when they requested new security and garage improvements along with the
accompanying higher level of maintenance costs. ($204,000 in new General Fund cost.)
C. Eliminate Security: Under this option, security would be eliminated. This would be detrimental in
several ways. First, the vandalism that regularly occurred at the Garage would likely return, thereby
discouraging downtown shoppers and merchants from parking off the street. Secondly, the PCDC
has made a significant investment in improving the Garage and this investment needs protecting.
Thirdly, the City Council has been successful in eliminating on -street parking permits for downtown
residents by relocating them to the Garage. A major factor in obtaining agreement for this was that
the Garage would have the security to protect vehicles left over night. ($74,000 in new General
Fund Cost.)
4. FINANCIAL IMPACTS:
Annual security and maintenance costs for the Keller Street Garage are estimated to be $190,000. The
following shows the financial impact of each of the aforementioned options. Alternatives B and C add
significant costs to the General Fund.
A: Parking Meters:
Annual Costs: $264,000
Annual Revenue: ($472,500)
($208,500)
B: General Fund Financing: $204,000
C: Eliminate Security: $204,000
-$130,000
$ 74,000
(See Attachment 2 for detail)
Net Revenue to the General Fund
After Security and Maintenance Costs are Paid
Net Cost to General Fund (See Attachment 1)
Total Garage Costs (See Attachment 1)
Security
Net Cost to General Fund
5. CONCLUSION:
At the request of downtown merchants, the PCDC made significant improvements to the Keller Street
Garage and contracted with a firm to provide security. These actions were taken with the understanding
that the downtown merchants would financially support this new higher level of service. Pay -parking in
the garage was implemented for 90 days, after which merchants complained that it was detrimental to
their business. Subsequently, a 21 -member Parking Task Force was formed to address the issue of
financing the maintenance and security of the Garage. Two attempts to create parking assessments have
been unsuccessful. This leaves financing for the higher level of service at the garage unresolved. A
recent meeting of the Task Force resulted in a recommendation to install parking meters as a means of
financing the garage.
6. OUTCOMES OR PERFORMANCE MEASUREMENTS THAT WILL IDENTIFY SUCCESS OR COMPLETION:
A method of financing the higher level of service at the Keller Street Garage is in place for FY 2005-06.
7. RECOMMENDATION:
Consider and discuss the aforementioned options and direct staff as appropriate.
N
Attachment I
Annual Parkine Garaee Securitv & Maintenance Expense,
Security Expenses:
A. Standard Security: $25.27/hour x 95 hours/week: $124,834/year
B. Holiday Security: $25.27/hour x 16 hourshveek x 8 weeks: $ 3,235/year
C. Security Reserve: $25.27/hour x 60 hours: $ 1,516/year
Subtotal Security Expense: $129,585/year
Janitorial & Maintenance Expenses:
Janitorial Services: $1,500/month $18,000/year
Custodial Services: $2,500/month $30,0001year
Security Camera Maintenance: $2,000/year $ 2,000/vear
Subtotal Janitorial & Maintenance Expense: $50,000/year
Utility Expenses:
Electricity: $1,650/month $19,800/year
Water: Sprinkler $200/year, Irrigation: $300/year: $ 500/year
Subtotal Utility Expense: $20,300/year
Sunnlies & Repair Materials Expense: $ 1,115/year
Contractual Services/Repairs: $ 3,000/vear
Grand Total Garage Expense: $204,000/year
Attachment 2
Estimated Parkins: Meter Cost/Revenue Proiections
One- Time Cost:
• One -Time Meter Purchase & Installation (500 Units): $275,000
($1,100/ pole (w/twin heads) x 250, including installation)
Annual Costs:
• Annual Meter Maintenance/Collection: $ 60,000
1. Coin Collection $1.77/meter/week x 500 = $46,000
2. Maintenance $0.75/meter/mo x 500 x 12 = $ 4,500
3. Parts/Materials: $ 4,000
4. Adjudication Bench Testing:$3/meter/case $ 2,200
5. Contingency: $ 3,300
$60,000
• Garage Security & Maintenance: $204,000
Annual Total: $264,000
Annual Revenue:
• Parking Meter Revenue: 500 meters x $4.50/day x 300 days: $675,000
Less: Discount for Parking Vacancies: $675,000 x 30%: 4202,500
Total Estimated Meter Revenue: $472,500
Net Revenue: $208,500
Attachment 3
Joint City/PDA Task Force
On Downtown Parking
Wednesdav, Julv 9, 2003, 8:30 a.m.
Fidelity National Title Company Conference Room
11 5th Street, Petaluma, California
Meeting Agenda
1. Welcome & Introductions
2. Summary of Downtown Parking Issues:
• Underutilization of Parking Garage/ Additional
Merchant Quarterly Permits
• "Jumping" in 2 -Hour Parking Zones
• Financing Garage Security & Maintenance
3. Discussion of Possible Parking Solutions
4. Establishment of Meeting Schedule
5. Adjournment
7
Joint City/PDA Task Force
On Downtown Parking
Wednesdav, Julv 16, 2003, 8:30 a.m.
Fidelity National Title Company Conference Room
11 5th Street, Petaluma, California
Meeting Agenda
1. Welcome & Introductions
2. Mission of Task Force is to Find Solutions to:
• 2 -Hour "Jumping"
• Financing Garage Security & Maintenance ($180,000)
3. Recap of Last Week's Downtown Parking Meeting:
A. Last week's suggested ideas to improve downtown parking are provided on the
reverse side of this agenda.
4. Response to request for information
A. Parking Survey - Distributed to PDA on 7/10/03
B. Amount of Revenue Available from AD -19
C. Is the BID mandatory or not? How can enforcement be improved? Can
delinquencies be captured?
D. Current status of garage parking permits for July -Sept quarter.
5. Formulation of Parking Goals
A. Employees
B. Customers
6. Discussion of Alternatives to Finance Garage Security and Maintenance + Stopping
the Jumping
7. Adjournment
N
Ideas to Imarove Downtown Parkine
(Meeting of 7/9/03)
Financine Gamic Securitv & Maintenance
• BID: Building Owners Pay for a BID to finance garage security and maintenance
• Meters: Install metered parking to pay for garage security and maintenance. This will also curb jumping.
• Continue AD -14 Assessment: In lieu of charging for parking, continue the parking assessment currently
paid by property owners, after it expires this year, as a way of financing garage security and maintenance.
This assessment is already included in the rent paid by merchants. Have a five-year review of the
assessment.
• Parking Validation: Use merchant validation as a means of reimbursing customers for pay parking
Carbine 2 -Hour Jumnine:
• Zones: Use Zone Parking to deal with "jumping."
• Meters: Install metered parking downtown.
Employer Responsibility: Employers should tell employees where they can park and not release them every
two hours to move their cars.
Miscellaneous Sueestions:
• City Needs to enforce the mandatory BID assessment.
• Reserve part of the garage for "open" merchant quarterly permit parking, while providing the option of
assigned parking spaces to those who need to share spaces
• Each garage space should have three permits that could be added on or employees to share the same space
• Give downtown employees ID stickers to place on their vehicles.
• There are private parking lots that could be better utilized in the evening
• After securing assessment revenue to pay for garage security and maintenance, make garage parking free
either in 2-4-8 hour increments or in 4-8-8 increments.
• Each garage space should have three permits that could be added on or employees to share the same space
• Give downtown employees ID stickers to place on their vehicles.
• There are private parking lots that could be better utilized in the evening
• After securing assessment revenue to pay for garage security and maintenance, make garage parking free
either in 2-4-8 hour increments or in 4-8-8 increments.
• Downtown employees should park in the garage or 1/ mile away.
• Make the first half hour of parking free- no matter what.
• Widen the entrance to the Keller Street Garage.
• Ensure safe residential parking in the Garage so that residential users can park once and leave their car for
an extended period.
• Parking enforcement on the street and in the garage needs to be equal. Garage enforcement has been
overzealous.
• The outcome of public parking is to have patrons spend the day downtown, parking only once
Joint City/PDA Task Force
On Downtown Parking
Wednesdav, Julv 23, 2003, 8:30 a.m.
Fidelity National Title Company Conference Room
11 5'h Street, Petaluma, California
Meeting Agenda
1. Welcome & Introductions
2. Mission of Task Force is to Find Solutions to:
0 2 -Hour "Jumping"
o Financing Garage Security & Maintenance
3. Response to request for information:
4. Is the BID mandatory or not?
5. Current status of garage parking permits for July -Sept quarter.
(50 on 2"d Floor, 83 on 3rd Floor =133 Total, -17)
6. Parking Garage Security & Maintenance Costs
7. Parking Enforcement Standards and Procedures
8. Parking Meter Cost/Revenue Projections
9. Discussion of Keller Street Garage Parking Format
i. Option I: Ground Floor 2 Hours +
a. Permit Parking on Top Two Floors (Current)
ii. Option II: 2+4+8+Residential Permits
iii. Option III: 4+8+8+Residential Permits
iv. Option IV: Some Reserved Parking and 2+4+8
10. Formulation of Recommendations to Finance Garage Security
and Maintenance + Stopping the Jumping
11. Adjournment
10
Joint City/PDA Task Force
On Downtown Parking
Wednesdav, Julv 30. 2003, 8:30 a.m.
Fidelity National Title Company Conference Room
11 51h Street, Petaluma, California
Meeting Agenda
Welcome & Introductions
Mission of Task Force is to Find Solutions to:
0 2 -Hour "Jumping"
o Financing Garage Security & Maintenance
Review of Task Force Final Recommendations on:
• Financing Garage Security and Maintenance
• Eliminating "Jumping"
Discussion of Presentation of Task Force Recommendations
To Property Owners at Noon on 7/30 -- Attendance and Active Participation by
Property Owners on Task Force is Strongly Encouraged
Adjournment
Attachment 4
CITY OF PETALUNIA, CALIFORNIA
AGENDA BILL
Agenda Title: Meeting Date:
Adoption of a Resolution of the City Council of the City of February 23, 2004
Petaluma Certifying the Voter Election Results for a Property
Related Fee to Fund Parking Maintenance and Security at the Keller Meeting Time: 3:00 PM
Street Garage.
Category (check one): ® Consent Calendar ❑ Public Hearing ❑ New Business
❑ Unfinished Business ❑ Presentation
Department: I Director: Contact Person: Phone Number:
ED & Redevelopment Paul Marangella Paul Marangella (707) 778-4581
Cost of Proposal:
N/A
Amount Budgeted:
N/A
Account Number:
N/A
Name of Fund:
N/A
Attachments to Agenda Packet Item: Resolution of the City Council of the City of Petaluma Certifying
the Voter Election Results for a Property Related Fee to Fund Parking Maintenance and Security at the
Keller Street Garage.
Summary Statement: The City Council previously adopted Resolution No. 2003-245 N.C.S., which
approved an election for a property related fee to fund parking maintenance and security at the Keller Street
Garage. The City Clerk mailed ballots to the property owners subject to the fee. The resolution required
return of the ballots to the City Clerk before 5:00 p.m. on February 2, 2004. On February 3, 2004, the City
Clerk tabulated all ballots and determined that 63 ballots had been marked "no" against the imposition of
the property related fee while 31 had been marked "yes" in favor of the fee. Thus, the City Clerk
determined that the fee had been defeated. The attached resolution certifies the City Clerk's tabulation of
ballots and determination regarding the outcome of the election.
Recommended Citv Council Action/Suggested Motion: Adopt the resolution certifying the voter
election results for a property related fee to fund parking maintenance and security at the Keller Street
Garage.
Reviewed by Finance Director:
Date:
Todav's Date:
February 9, 2004
Reviewed by City Attornev: Approved by City Manager:
Date: Date:
Revision # and Date Revised: File Code:
12
City of Petaluma, California
February 23, 2004
AGENDA REPORT
FOR
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PETALUMA CERTIFYING THE
VOTER ELECTION RESULTS FOR A PROPERTY RELATED FEE TO FUND PARKING
MAINTENANCE AND SECURITY AT THE KELLER STREET GARAGE
1. EXECUTIVE SUMMARY: The attached resolution certifies the voter election results of a ballot election
conducted to determine whether a property related fee, for parking maintenance and security at the
Keller Street Garage, should be imposed on property owners in downtown Petaluma. The City Clerk
has tabulated the election ballots and determined that the fee has been defeated.
2. BACKGROUND: The City Council adopted Resolution No. 2003-245 N.C.S. which approved an election
for a property related fee to fund parking maintenance and security at the Keller Street Garage. The City
Clerk mailed ballots to the property owners subject to the fee. The resolution required the return of the
ballots to the City Clerk before 5:00 p.m. on February 2, 2004. On February 3, 2004, the City Clerk
tabulated all ballots and determined that 63 ballots had been marked "no" against the imposition of the
property related fee while 31 had been marked "yes" in favor of the fee. Thus, the City Clerk
determined that the fee had been defeated. The attached resolution certifies the City Clerk's tabulation
of ballots and determination regarding the outcome of the election.
3. ALTERNATIVES: The City could choose to not adopt the attached resolution. Such a decision would not
affect the defeat of the ballot election.
4. FINANCIAL IMPACTS: None.
5. CONCLUSION: The City Council should adopt the attached resolution, certifying the voter election
results of a ballot election conducted to determine whether a property related fee should be imposed.
6. OUTCOMES OR PERFORMANCE MEASUREMENTS THAT WILL IDENTIFY SUCCESS OR COMPLETION:
Adoption of a resolution certifying the voter election results of a ballot election conducted to determine
whether a property related fee should be imposed.
7. RECOMMENDATION: Adopt the attached resolution, certifying the voter election results of a ballot
election conducted to determine whether a property related fee should be imposed.
13
RESOLUTION NO. 2004- N.C.S.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PETALUMA CERTIFYING THE
VOTER ELECTION RESULTS FOR A PROPERTY RELATED FEE TO FUND PARKING
MAINTENANCE AND SECURITY AT THE KELLER STREET GARAGE
RECITALS
WHEREAS, on December 15, 2003, the City Council adopted Resolution No. 2003-245 N.C.S. of the City
Council of the City of Petaluma, "Resolution Imposing a Property Related Fee to Fund Parking Maintenance
and Security at the Keller Street Garage and Setting a Mailed Ballot Election to be Held on February 4, 2004,
for Voter Approval of the Fee;"
WHEREAS, Resolution No. 2003-245 N.C.S. approved an election for a property related fee to fund Parking
Maintenance and Security at the Keller Street Garage;
WHEREAS, said property related fee would be imposed upon property owners in the Fee Area, as that term is
defined in Resolution No. 2003-245 N.C.S.;
WHEREAS, Resolution No. 2003-245 N.C.S. required that the City Clerk mail copies of an Election Ballot to
property owners in the Fee Area;
WHEREAS, the City Cleric mailed copies of an election ballot to all property owners in the Fee Area;
WHEREAS, Resolution 2003-245 N.C.S. required that all ballots be submitted to the City Clerk by 5:00 p.m.
on February 2, 2004;
WHEREAS, on February 3, 2004, the City Clerk tabulated that a total of 94 ballots had been submitted;
WHEREAS, the City Clerk tabulated 31 ballots had been submitted marked "yes" in favor of imposing the
property related fee;
WHEREAS, the City Clerk tabulated 63 ballots that had been submitted marked "no" against imposing the
property related fee; and
14
WHEREAS, based on this tabulation, the City Clerk determined that the ballot election for the property related
fee had been defeated.
NOW, THEREFORE, BE IT RESOLVED, that the City Council hereby certifies the results of the election as
tabulated by the City Cleric and finds that the imposition of the property related fee has failed.
PASSED and ADOPTED this 23rd day of February 2004 by the following vote:
1•A/*3
NOES:
ATTEST: CITY OF PETALUMA
City Clerk Mayor
15
Attachment 5
MANAGEMENT DISTRICT PLAN
This Keller Street Garage Property and Business Improvement District ("PBID") Management District Plan sets
forth a mechanism to provide services for the operation and maintenance of the Keller Street Garage
("Garage"). The owners of the property and the businesses included in the PBID desire to create a funding
mechanism for providing adequate, well-maintained and secure downtown parking. Specifically, they seek to
provide maintenance for the Garage, as well as security services. The property owners and business owners
believe that the provision of well-maintained and secure parking will enhance and benefit the retail enterprises
in the downtown arca around the Garage. This Management District Plan contains the information required by
Streets and Highways Code Section 36622 in order to impose an assessment on those same property owners and
business owners.
Name: The name of the proposed district is the Keller Street Garage Property and Business
Improvement District.
Location: The properties and businesses included in the PBID were included because of their proximity to
the Garage and because they are developed with uses that are likely to use the parking provided by the Garage.
The boundaries of the PBID include Water Street, Petaluma Boulevard, Kentucky Street, Keller Street and the
East side of Liberty Street from Western Avenue to Washington Street. In addition, all properties on the North
side of Washington Street, from Liberty Street to Petaluma Boulevard are included. Attached as Exhibit A to
this Management District Plan is a map of the PBID in sufficient detail to locate each parcel of property and
each business within the PBID.
Improvements & Activities: The improvements and activities proposed for each year of operation of the PBID
are the provision of maintenance and security services for the Garage, which are designed to ensure adequate,
well-maintained and secure downtown parking, thereby benefiting properties and businesses within the PBID.
This includes the provision of the following services, at the approximate costs set forth below, for each year of
the PBID's five (5) year operation:
Securitv Expenses:
A. Standard Security: $22.50hour x 95 hours/week $111,150/year
B. Holiday Security: $22.50/hour x 16 hours/week x 8 weeks $ 2,880/year
C. Security Reserve/Investigations: $22.50/hour x 60 hours $ 1.350/vear
Subtotal Security Expenses: 5115,380/year
Janitorial & Maintenance Expenscs:
A. Daily Custodial Services: $3,000/month $36,000/year
B. Security Camera Maintenance/Repair: $ 2,000/year
Subtotal Janitorial & Maintenance Expense: 538,000/year
Utilitv Expenses
A. Electricity: $1,650/month $19,800/year
B. Water: Sprinkler: $200/year, Irrigation: $500/year S 700/vear
Subtotal Utility Expense: $20,500/year
Sunplies & Renair Materials Expense: $ 3,800/year
Contractual Services/Repairs: $ 3,076/year
Total Expenses $180,756/year
($15,063/month)
16
As set forth in detail above, the total amount to be expended, for each year of the PB1D's five (5) year
operation, for improvements, maintenance and operations of the Garage, is approximately $180,756. This
figure shall be automatically adjusted upward annually by two (2) percent to account for inflation.
.source of Financing: Streets and Highways Code Section 33628.5 provides that assessments may be levied on
businesses or on property owners, or on a combination of both. As discussed above, the properties and
businesses included in the Pl3ID were included because of their proximity to the Garage and because they are
developed with uses that are likely to use the parking provided by the Garage. The assessments collected from
those property owners and business owners, as well as the City's citation revenue contribution discussed below,
will finance the improvements and activities, and in that light, bonds will not be issued to finance the
improvements and activities.
As required by Streets and Highways Code Section 36632, the assessments on property and businesses are
levied on the basis of the estimated benefit to the property and businesses within the PBID. The Garage
provides well-maintained and secure parking, thereby benefiting property owners, whose property is more
attractive to potential tenants, as well as business owners, who may offer available parking for their employees
and customers. The assessments are structured in a fair and appropriate manner to ensure that those primarily
benefited by the services provided by the assessment's revenues pay more than those that benefit less. The
assessment on each property and business shall depend on the square footage of the building and the business,
respectively.
The proposed method for levying the assessment is as follows:
Pronertv Owners:
Building Size
Fixed Amt. Monthly
x No. of Buildings
Collected
(Square Feet)
Collected
(Square Feet)
(Square Feet)
0-2,999
$35
25
$ 875
3,000-7,499
$45
35
$1,575
7,500+
$55
16
$ 880
Total Monthly Revenue from Property Owners $3,330
Business Owners:
Store Size
Assessed Size
Amt.
Assessed Amt. x
No. of Stores
Collected
(Square Feet)
(Square Feet)
0-1,000
500
.05
$25 me.
100
$2,500
1,001-2,000
1,500
.04
$60 me.
68
$4,080
2,001-5,000
3,500
.025
$87.50 mo.
30
$2,625
5,001+
5,000
.02
$100 mo.
17
$1,700
Total Monthly Revenue from Business Owners
$10,905
Total Monthly Assessment Revenue (Property and Businesses) $14,235
17
Citv Contribution:
In addition to the assessments collected from the property owners and business owners, the City of Petaluma
shall contribute a monthly sum based on the revenue collected from parking citations issued in the Garage, less
the City's administrative expenses. Should the City fail to contribute this revenue, the assessments shall
terminate. That contribution will depend upon the number of citations collected. An approximate monthly
contribution would be as follows.
Citation Revenue Tickets Issued/Month Est. Monthly Revenue
$30 80 $2,400
In sum, the monthly amount available to the PBID would be approximately $3,330 in assessments from
property owners and $10,905 in assessments from business owners, as well as a citation revenue contribution
from the City.
In light of the fact that the Garage maintenance and security expenses set forth above will be adjusted two (2)
percent upward annually to account for inflation, the assessments on the property and businesses will also be
automatically adjusted two (2) percent upward annually to account for inflation. In addition, in the event that
the assessment formulas set forth above are not sufficient to cover the Garage maintenance and security
expenses, the base assessments charged business owners may be increased in an amount not to exceed twenty-
five (25) percent. On the other hand, should the assessments collected exceed the Garage maintenance and
security expenses, the excess assessments collected shall be refunded to the property owners and business
owners, proportionally, or may be carried to the next year as a reserve.
Assessed PropertyBasinesses: Attached hereto as Exhibit B is a list of the properties and businesses to be
assessed, including the assessor's parcel numbers for any properties to be assessed. As discussed above, the
properties and businesses included in the PBID were included because of their proximity to the Garage and
because they are developed with uses that are likely to use the parking provided by the Garage. The
assessments are structured in a fair and appropriate manner to ensure that those primarily benefited by the
services provided by the assessment's revenues pay more than those that benefit less. The assessment on each
property and business shall depend on the square footage of the building and the business, respectively.
Collection: The assessment shall be due on November 15th of each year and shall be collected no later than
December 15th of the same year. The assessments due may be collected from the owner and the businesses by
the City by billings sent to the owner and business or it may be collected from the owner by Sonoma County in
conjunction with, at the same time, in the same manner, and subject to the same penalties as the County's
collection of property taxes. All delinquent payments for assessments levied pursuant to this part shall be
charged interest and penalties.
Duration: The PBID will have a five-year life. After five (5) years, the petition and hearing process must
be repeated for the PBID to be reestablished.
Plan Completion: In light of the five-year life of the PBID, the proposed time for implementation and
completion of the Management District Plan is five (5) years.
a
PROPERTY OWNER AND BUSINESS OWNER PETITION FOR FORMATION OF THE KELLER
STREET GARAGE PROPERTY AND BUSINESS IMPROVEMENT DISTRICT
Property and business owners in the proposed Keller Street Garage Property and Business Improvement District
("PBID") hereby submit this petition requesting that the City Council of the City of Petaluma initiate
proceedings to form the proposed PBID.I Property owners and business owners to be included in the proposed
PBID desire to create a funding mechanism for providing adequate, well-maintained and secure downtown
parking. Specifically, they seek to provide maintenance for the Keller Street Garage ("Garage"), as well as
security services. The property owners and business owners believe that the provision of well-maintained and
secure parking will enhance and benefit the retail enterprises in the downtown area around the Garage.
As required by Streets and Highways Code Section 36621, this petition includes a summary of the Management
District Plan for the proposed PBID. The PBID Management District Plan sets forth a funding mechanism to
provide services for the operation and maintenance of the Garage. The complete Management District Plan will
be furnished upon request and can be obtained from Shelly Kappell at the City of Petaluma's Department of
Economic Development & Redevelopment by calling (707) 778-4555.
Following is a summary of the Management District Plan:
Location: The properties and business included in the PBID were included because of their proximity to
the Garage and because they are developed with uses that are likely to use the parking provided by the Garage.
The PBID will deliver services to the area set forth in the map attached hereto as Exhibit A.
Services: The improvements and activities proposed for each year of operation of the PBID are the
provision of Garage maintenance and security services, which are designed to ensure adequate, well-maintained
and secure downtown parking, thereby benefiting properties and businesses within the PBID.
Budget: The Garage maintenance and security expenses, as set forth in the Management District Plan, for
each year of the PBID's five (5) year operation, total approximately $180,756 ($15,063/month), to be
automatically adjusted upward annually two (2) percent to account for inflation.
Cost: The properties and businesses will be assessed based on benefits received. The assessments are
structured in a fair and appropriate manner to ensure that those primarily benefited by the services provided by
the assessment's revenues pay more than those that benefit less. The approximate total monthly amount to be
assessed on properties is $3,330 and on businesses is $10,905. Those figures will be automatically adjusted
upward annually by two (2) percent to account for inflation. In the event that these figures are not sufficient to
cover the Garage maintenance and security expenses, the base assessments charged business owners may be
increased in an amount not to exceed twenty-five (25) percent. In addition, the City will contribute monthly
revenue collected from parking citations issued in the Garage, less administrative costs.
Duration: The PBID will have a five-year life. After five (5) years, the petition and hearing process must
be repeated for the PBID to be reestablished.
1 Under Streets and Highways Code Section 36621, the petition must be signed by the property or business owners in the proposed district who will
pay more than 50 percent of the assessments proposed to be levied. The amount of assessment attributable to property or a business owned by the
same property or business owner that is in excess of 40 percent of the amount of all assessments proposed to be levied, shall not be included in
determining whether the petition is signed by property or business owners who will pay more than 50 percent of the total amount of assessments
proposed to be levied.
19
PROPERTY OWNER SIGNATURES
Under Streets and Highways Code Section 33615 "property owner" is any person shown as the owner of land
on the last equalized assessment roll or otherwise known to be the owner of land by the City Council. The
signature of the authorized agent of the property owner shall be sufficient.
NAME (print) ADDRESS APN AUTHORIZED SIGNATURE
BUSINESS OWNER SIGNATURES
BUSINESS NAME ADDRESS AUTHORIZED SIGNATURE
(Your signature certifies that you are authorized to sign on
behalf of the business.)
20
Keller Street Garage
Notice to Downtown Business Owners
Attachment 6
Customers parking in the Keller Street Garage shopping downtown may obtain a parking discount
from participating merchants through the following process:
A Customer parks in the garage, estimates the time to be spent downtown, and pays in advance.
The parking machine provides a receipt for payment.
The Customer brings this parking receipt with them while shopping.
A sign next to the parking machine will say, "Parking discounts are available at stores displaying
the rooster in the window".
• Merchants will display a 6" diameter sticker of a rooster (provided by the City; see sample above)
in their store window to show their participation in the parking validation program.
• When making a purchase in a participating store, customers will receive a discount according to
the following schedule:
Minimum Purchase
Discount
$10.00
$0.50 (1 hour parking)
$20.00
$1.00 (2 hours parking)
$30.00
$1.50 (3 hours parking) I
. The Merchant deducts the amount of the discount from the customer's total bill of sale.
Customers can only receive one discount, and the amount of the discount cannot exceed the
amount they paid for parking. For example, if a Customer pays $1.00 for parking, and then
spends $30.00 in a store, they will only receive a $1.00 discount.
The Merchant marks the parking receipt with an `X' so the Customer cannot get multiple
discounts.
For any questions about this program, contact the Petaluma Downtown Association at 762-9348.
21
Attachment 7
CITY OF PETALUMA, CALIFORNIA
PETALUMA COMMUNITY DEVELOPMENT COMMISSION
AGENDA BILL
Agenda Title: Discussion & Action Regarding a Status Report on Meeting Date:
the Keller Street Garage Pay Parking Program July 14, 2003
Cateeory (check one): X New Business
Department: Director:
Redevelopment Paul Marangella
Cost of Proposal: $167,000
Amount Budgeted: $167,000
Attachments to Agenda Packet Item:
None
Summary Statement:
Meeting Time: X 3:00 PM
Contact Person: Phone Number:
Paul Marangella 778-4581
Account Number: 901-400-9993
Name of Fund: Central Business
Project Area (901)
In 2000, representatives of the Petaluma Downtown Association (PDA) came to the Petaluma Community
Development Commission (PCDC) and requested that the Keller Street Garage have a major clean-up. They
expressed many concerns about the garage on behalf of the PDA membership, including: vandalism, poor
lighting, lack of pigeon control, lack of maintenance, and the lack of personal security. They suggested these as
the reasons many merchants, employees and patrons refused to park in the garage. They asked if the City could
make the necessary capital improvements to eliminate these problems and proposed that the Garage be
converted to pay parking as a means of financing a new security and maintenance program after the clean-up.
The PCDC responded affirmatively, directing the staff to make the requested improvements.
On March 3, 2003, the PCDC established a pay -parking system for the Garage and requested a status report to
evaluate the parking system after ninety days of operation. Operations began on April 1, 2003. Therefore, the
purpose of this agenda item is to provide a status report of the first ninety days of operation and receive
direction as appropriate.
Recommended PCDC Action/Sutlrested Motion:
It is recommended that the PCDC receive and file this report.
Reviewed by Finance Director:
Date:
Todav's Date:
July 1, 2003
Reviewed by City Attornev:
Date:
Revision # and Date Revised:
22
Approved by City Manaeer:
Date:
File Code:
CITY OF PETALUMA, CALIFORNIA
July 14, 2003
AGENDA REPORT
FOR
DISCUSSION & ACTION REGARDING A STATUS REPORT ON THE
KELLER STREET GARAGE PAY PARKING PROGRAM
1. EXECUTIVE SUMMARY:
In 2000, representatives of the Petaluma Downtown Association (PDA) came to the Petaluma
Community Development Commission (PCDC) and requested that the Keller Street Garage have a
major clean-up. They expressed many concerns about the garage on behalf of the PDA membership,
including: vandalism, poor lighting, lack of pigeon control, lack of maintenance, and the lack of
personal security. They suggested these as the reasons many merchants, employees and patrons refused
to park in the garage. They asked if the City could make the necessary capital improvements to
eliminate these problems and proposed that the Garage be converted to pay parking as a means of
financing a new security and maintenance program after the clean-up.
The PCDC responded affirmatively, directing the staff to make the requested improvements.
Concurrently, the PCDC commissioned a parking study by Wilbur Smith Associates (WSA) to perform
a detailed analysis of downtown parking. The study found that over 30% of the hours available for
downtown parking were used by downtown employees and merchants. Subsequently, PDA and City
representatives met with WSA to develop a parking strategy to address two issues:
• 2 -Hour Jumping: How could merchants/employees be encouraged to park in the garage and
avoid moving their cars every two hours —referred to as "jumping?"
• Financing Security & Maintenance: How could annual security and maintenance costs of
$180,000 be financed so as not to impact the City's General Fund?
Based on these two issues, a parking strategy was developed and approved by the PCDC as
follows:
• Quarterly Merchant/Residential Permits: The top two floors were allocated for quarterly
permits to merchants and downtown residents to encourage them to move off the street. This
would increase the amount of on -street parking for business patronage.
• Hourly Pay -Parking: The ground floor was allocated exclusively for hourly pay -parking, using
state of the art centralized pay -parking machines.
On March 3, 2003, the PCDC established a pay -parking system for the Garage, implemented the
aforementioned strategy and requested a status report to evaluate the strategy after ninety days of
operation. Operations began on April 1, 2003. Therefore, the purpose of this agenda item is to provide
a status report of the first ninety days of operation and receive direction as appropriate.
2. BACKGROUND:
The Keller Street Garage pay -parking program began on April 1, 2003. The program consists of two
components:
• Quarterly Merchant/Residential Parking Permits on the second and third floors; and
• Hourly Pay -Parking on the ground floor.
23
Quarterly Parking Permits
Number & Percentage of Ouarterly Parking Permits
Number of Spaces
Second Floor 113
Third Floor 119
Total 232
Number of Permits % of Permits
57 50
92 77
149 64
Proiected Annual Revenue from Ouarterlv Pav-Parking Permits
With Current #
With 100%
With 110%
Permits
Occupancy
Occupancy
Second Floor $23,940
$47,460
$52,080
Third Floor $22,080
$28,560
$31,440
Total $46,020
$76,020
$83,250
Based on the figures above, several points can be made:
• Quarterly Merchant/Residential Permits are making a positive difference in downtown parking
by taking 149 merchant and residential vehicles off the street. These vehicles would normally
take up precious on -street parking. Many merchants have expressed satisfaction with the new
permit parking program.
• While the number of quarterly permits is a good start, an additional 83 spaces could be occupied
by downtown merchants and employees. To this end, the PDA has pledged its support to get
downtown merchants purchase them.
• Due to flexible work schedules, it may be feasible to sell 110% of the spaces, as not all permit
holders park at the same time.
Ground Floor Hourly Pay -Parking
When WSA prepared their recommendations on hourly pay -parking rates for the ground floor, they
assumed that there would be 25% fewer parkers at $0.50/hour than when it was free. They pointed out
that this was a best guess, as it is difficult to predict parking behavior when there is free on -street
parking. Based on this occupancy estimate, WSA projected annual ground floor hourly pay -parking
revenue at $111,000. Actual monthly hourly pay -parking revenue has been received as shown in the
table below.
Ground Floor Hourly Pav-Parking Revenue by Month
Ground Floor
Annualized
WSA Estimated
Difference
Revenue
Revenue
Annual Revenue
Current vs
EstimatedRevenue
April
$4,500
$54,000
$111,000
$57,000
May
$6,732
$80,784
$111,000
$30,216
June
$3,669
$44,028
$111,000
$66,972
Total
$14,901
$59,604
$111,000
$51,396
24
Hourly pay -parking has generated approximately 54% of the parking revenue projected by WSA.
Several factors can be attributed to this including:
• Shopper resistance to paying for garage parking while there is free parking on the street;
• Unfamiliarity and difficulty with operating centralized pay -parking machines;
• Fear of getting a parking citation in the garage because of uncertainty about operating the pay -
parking machines; and
• Actually receiving a parking citation in the garage due to erroneous use of pay -parking machine.
PDA/City Staff Concerns
Over the past month, as hourly pay -parking in the garage declined and numerous merchants complained
about the loss of potential shoppers due to resistance to parking in the garage, the City staff and the PDA
met to identify solutions to enhance downtown parking. The team concluded that it would be useful to
meet with the downtown merchants. The City and the PDA held two joint meetings downtown, inviting
merchants to express their concerns about downtown parking. The meetings were held at the Petaluma
Hotel on June 17`h and 24`h. Approximately 30 merchants attended each meeting. The outcome of
these meetings was a request from the PDA to suspend ground floor pay parking in the Keller Street
Garage for a period of 60 days, while a committee of downtown merchants, community and City
representatives develops recommended solutions to address the following issues:
Garage Financing: How to pay the $180,000 annually for garage security ($130,000) and garage
maintenance ($50,000) without requiring City support? Possible solutions mentioned at the
meetings include: on -street parking meters, property assessments, and mandatory Business
Improvement District assessments. (Note: $46,000 is generated from quarterly parking permits.)
Parking Behavior: How to eliminate merchant parking on the street ("jumping"), thereby making
available more customer parking? Possible solutions mentioned at the meeting are on -street parking
meters while malting the garage free and 2 -hour color zones.
Because of the urgency of the merchant request to suspend hourly pay -parking on the ground floor for
60 days, while solutions to the two aforementioned issues can be developed, the City Manager accepted
the request. Effective June 27, 2003, hourly pay -parking on the ground floor was converted to free two-
hour parking.
60-Dav Task Force
At the last meeting with the merchants, the PDA asked for volunteers to participate on a task force to
develop solutions for garage security & maintenance financing and 2 -Hour "jumping." Eighteen
members of the PDA volunteered and will work with representatives of the City to develop solutions to
these two problems. Recommended solutions will be transmitted to the PCDC in early September.
ALTERNATIVES:
NA
25
4. FINANCIAL IMPACTS:
The FY 2003-04 PCDC Budget assumes'pay-panting revenue of $167,000 as per the WSA estimate.
Actual revenue is projected to be less, as follows:
• $167,000 FY 2003-04 PCDC Budget
•
-$45,000 Projected Ground Floor Revenue (Two Months Free)
•
-S46,000 Projected Quarterly Pay Parking Permits at Current Level
$ 76,000 Variance from Budgeted Revenue
CONCLUSION:
The PCDC has fulfilled its commitment to improve the Keller Street Garage, providing access control,
pigeon control, improved lighting and cleanliness, and improved security. Merchants and downtown
residents are very appreciative of the improvements and the availability of quarterly permit parking.
What has not worked well is the hourly ground floor pay panting. The City and the PDA will work with
a task force over the next sixty days to develop solutions to two issues: garage security & maintenance
financing and 2 -hour "jumping." In the meantime, hourly pay -parking has been suspended in the garage
for 60 days, pending recommended solutions from the task force.
6. OUTCOMES OR PERFORMANCE MEASUREMENTS THAT WILL IDENTIFY SUCCESS OR COMPLETION:
The development of a downtown parking program that discourages or eliminates 2 -hour "jumping" and
provides the financing necessary to pay for security and maintenance.
RECOMMENDATION:
It is recommended that the PCDC receive and file this report.
26
Attachment 8
Staff Report for February 5, 1985,
To Discuss Downtown Parking Policies
27
D='a1 Thr M-
C=t_: Manage_
:EOUESTED COUNCIL ACTION:
FEB 41985 9
AGENDA ITE.1 u
KEY WORD: Downtown Darkine
DATE: February a, 1985
Provide direction regarding downtown parking policies.
RECONLMENDP_TION :
1. Allow continued meter free parking.
2. Postpone changes in time zones until new parking garage is completed.
MCKGROGND:
'ee attached. report.
LTERNATIVES:
einstitute metered parking.
djust existing time zones.
3NSEOUENCES OF NOT ACTING:
cisting policies would continue.
'TION FOLLOWING AUTHORIZATION:
institute mete+ed narking or continue monitoring existing_ parkira
licies.
-� c1
DOWNTOWN PARKING REPORT
January, 1985
ciISTOkY
In April 1984, the City stopped requiring money to be placed in the
narking meters in the downrown area. Signs were placed in the meter
heads adviping "Free Parking" and also advising of the time zone in effect
for the particular parking space. This "free parking" experiment has
continued to the present date.
Council requested a report regarding the impact of this free parking and
regarding downtown parking in general. This report will summarize the
feedback regarding the program to date.
GOALS
Staff identified two objectives of the program:
1. To determine what financial impact meter -free parking would have on
the operation of the parking enforcement program.
2. To determine what impact the loss of meters would have on parking
space turnover when enforcement was limited to time zone enforcement.
FINANCIAL IMPACT ON CITY
Meter revenue constituted an annual income of about $40,000. This money
was lost when free parking was instituted. Total revenue in 1984 was
$52,649 versus $64,591 in the same nine month period in 1983 (-$11,942).
The reason the loss in revenue is considerably less than $40,000 is due to
the fact some monies were deposited in meters after the coin -free parking
began in April 1984. Another factor off -setting the loss in meter revenue
is the fact that overtime parking fines are $5 whereas meter violations were
$3. With the elimination of meters, Parking Enforcement Officers are able
to concentrate their efforts in enforcement of the time zones established by
Council action. Enforcement of the time zones is the only effective way to
provide turnover of parking spaces.
Comparing July through December 1983 with July 'through. December 1984,
the following differences in revenue are revealed:
Revenue July -Dec. July -Dec,
Source 1983 1984
Fines $17, 533 $24,475
Meters 19,259 586
Lot Pe -nits 485 1,277
Tctal $37,277 5b,338
Interest 8 6,952 810,185
&M
The parking enforcement budget for Fiscal Year I98-_-85 is 564,682.
Projectir_g the first six month's actual expenses ($26,845) for the whole
year ($53,690), it appears that projected revenue ($52,670) will fall short
of covering current enforcement expenses b. 51,014. As employee salaries
and benefits increase this short fall could expect to become more evident
without an increase in the number of citations issued, an increase in permit
parking spaces sold, or some other revenue to offset this deficit.
MERCHANT INPUT
The Downtown Merchant's Association was asked to distribute a
questionnaire to its members requesting the effects of the current parking
enforcement effort, particularly the effects of meter -free parking.
The following is a breakdown of the responses, not including specific
comments:
1 = strongly agree, 2 = agree, 3 - somewhat disagree,
4 = disagree, 5 = strongly disagree)
Question
1. I have noticed an increase in my
business over last year.
2. I think the change in parking policy
has caused an increase in the number
of my customers.
3. I think free parking has generated
more customer interest in shopping
downtown.
4. I think the time zones near my
business are too long.
5. I think the time zones near my
business are too short.
6. I would support an increase in
my AB103 assessment to support
parking enforcement downtown
in the future.
Average Response
2.00 (agree)
2.56 (agree)
2.29 (agree)
4.ZI (disagree)
3.07 (somewhat agree)
3.31 (somewhat agree)
7. I think pay parking should 4.08 (disagree)
be reinstituted.
The following are specific comments attached to the questionnaire:
"The City is now making more from tickets than they ever did with meters.
Thanks t0 the C1i1' we are Chasing customers to tree inarkl.^,g at the
Salo^ i"_.co centers. One or two hours is riot en-ough time to shop."
YP�
D. Graham
First Lady
.a,
"This cues tionnaire is unta'.r to be presented "cold." Wlzh the vigorous
enforcement now being pursued - what proportion is being lost from the
original take? My answers were based or a status quo concept." .
R. Taylor
12 Kentucky St.
"Now that we have some nice restaurants on the block, a two hour limit
would be more conducive to leisure dine -and -shop outings."
T. Williams
Apple Bok
"We need more visible parking. I do not even have one space in front of
our store. Employers parking on the streets is still a problem."
H. Moreda
Moreda's Sporting Goods
"The customers who do shop downtown express pleasure at no meters, but
we do not feel it has brought in additional shoppers. Seven months is too
short a space to see a definite pattern. Shopping patterns take 2--3 years
to change."
S. Anderson
Fireside Hallmark
"One hour is fine."
T. Foster
Hometown Realty
"I may have to relocate my business one day because of parking problems.
Everyone has a nickel. So, one hour free parking is no big deal. What
people need is time to shop without car worries. They spend less money if
worrying about anything in their lives. One hour parking restrictions are
ridiculous and everyone loses. Believe it!"
W. Rankin
Regency Lamps
Based on this limited survey, it appears that the majority of the downtown
merchants are satisfied with the meter -free parking and do not wish to see
metered spaces return. Several merchants cited lack of parking, strictly
enforced time zones, , and employer/ employee parking as a continuing
problem for downtown shoppers.
CITIZEN INPUT
The Police Department and City Manager's Office have received very little
comment regarding the free parking lately. The initial reaction was very
positive regarding not having to search for coins, or worry about the "red
flag° popping up.
The only negative public comments have been regarding the strict
enforcement of the time zones. We feel enforcement is the key to creating
available parking by forcing turnover in existing spaces. It may be
appropriate, once the new garage is open, to reevaluate the existing time
zones to see if they continue to be relevant.
During the Christmas shopping period, some
should be suspended "as they were in years
that only the meters were suspended in year's
time zones.
PARKING ENFORCEMENT STAFF INPUT
people thought time zones
prior." It should be noted
past at Christmas, never the
We have discussed the current parking situation with the Police Chief and
the parking enforcement officers. Their opinion is that enforcement of the
time zones provide for space turnover, not placing coins in the meters.
The parking enforcement officers do not recommend extending the one hour
time zones on Petaluma Boulevard or Kentucky Street. They feel longer
time zones there would decrease space turnover and mainly benefit_,_
employers/employees who still park their cars -in the limited time zone areas.
They do recommend extending the time zone on the east side of Keller
Street from one hour to two hours. The time restriction should be removed
completely on 5th Street between "C" Street and "D" Street, according to
the enforcement people.
The partial elimination of time zones behind the Ford dealership has worked
well. Plenty of parking is still available,
The permit parking spaces in the "A" Street lot have been increased to
fifteen. As of January 24, 5 spaces are still available. No demand for a
further increase in permit spaces has been made.
CONCLUSIONS
Fiscal Impact: Project revenues, without meter collection, will result in a
shortfall of approximately $1,000 this year. This deficit will increase as
wages/benefit costs rise without a corresponding increase in penalty
assessments (fines).
Parking Turnover: Diligent enforcement of the time zones is the best
guarantee of parking space turnover. With the increased attention to time
zones, more spaces seem to be available to the public. The extra spaces
created by the new parking s.ructure, plus continued enforcement of time
zones, should generate adequate parking availability cowntow�.
R COMME-i`PAT TONS
Meters: Continue the meter -free parking. With the upcoming construction
of the downtown parking facility, staff recommends that no change in the
time zones occur until after the construction period and after staff has had
an opportunity to evaluate the effects the new parking s.ructure has on
parking and shopping trends downtown.
With discontinuing meter collection, the City's _parking enforcement program
budget is above the revenues received from parking permits and fines.
Parking enforcement is not required to "pay its own way" but adequate
revenues would allow enforcement to continue without taking available funds
for other City programs.
The fact that the majority of merchants and citizens appear to appreciate
meter -free parking would indicate that free parking should continue. The
program deficit will have to be resolved or accepted as a reasonable cost
for meter -free parking to continue long-term.
Time Zones: Staff strongly supports the strict enforcement of time zones.
Turnover of available spaces is best accomplished through enforcement
efforts. Lax enforcement promotes loss of spaces because employers,
employees, and commuters encroach into the available spaces.
Several people have commented an the increase in eating establishments
downtown and feel that one hour is not sufficient time to eat and shop
around. More people, however, express the feeling that one hour is
sufficient to eat lunch and that even an increase to a ninety minute time
zone would significantly reduce available parking spaces. A lot of people
state that a typical shopper travels directly to a specific business for a
specific shopping item. Most shoppers do not explore from shop to shop
looking for something to spend their money on -- not even in shopping
centers. A review of the time zones should occur after the new parking
facility is operational to determine if the zones are still relevant.
Several policy decisions have yet to be made regarding the downtown
parking structure which might effect the street parking patterns for
downtown Petaluma. Staff does not have the answers to these vital
questions at the present time since these items are currently under
consideration.
With the upcoming construction of the downtown parking facility, staff
recommends that no changes in the time zone occur until after the parking
garage is completed and staff has had a time to evaluate the parking and
shopping trends with the new parking garage operational.
Some
temporary
adjustments to the
parking plan
will have to be made
during
the
construction of the garage.
Therefore,
changes made now might
prove
temporary
and confusing to the
public.
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