HomeMy WebLinkAbout9AGreenBuildingPart2Petaluma Green Building Program - Implementation Plan Final Draft
PAYS° does not require rebates to create customer investment in resource
efficiency. It is a market -based system in which customers, vendors, and
capital providers acting in their own interest produce unprecedented efficiency
investments that are also in a city's interest. Like other market -based systems
— mortgages, leases, credit cards — PAYS' makes it easier for vendors to
make sales and for consumers to make purchases by putting a system in place
that overcomes market barriers that have long inhibited purchase of resource
efficiency products. Some of these market barriers are:
1. Lack of capital (and, more commonly, competing demands for available
funds);
2. Inability or unwillingness of potential customers to take on additional
debt;
3. Lack of technical expertise;
4. Uncertainty about one's continued occupancy at a particular location
long enough to realize all the savings; and
5. Split incentives — this occurs when resource saving equipment must be
purchased by someone other than the end user— for example, a
developer or landlord who is unlikely to benefit directly from the
investment.
PAYS" products require no upfront payment by customers, so their lack of or
unwillingness to spend capital is not a barrier to their purchase. Since payment
obligations are assigned to a meter location and not to individual customers or
businesses, purchasers assume no individual debt obligation. Not increasing
debt allows individuals or businesses with debt concerns (including customers,
especially businesses, who want to reserve debt capacity for other purposes)
to purchase resource efficiency measures/services.
An independent certification agent verifies all savings estimates and the
appropriateness of PAYS' products, thereby providing customers assurance
that they will see immediate net savings and the installed measures will
function. PAYS" includes sufficient consumer protection that customers will
accept offers that would otherwise seem too good to be true (i.e., getting
measures installed in their homes or businesses without paying anything up-
front, without getting a loan or a lien, without assuming any new debt, without
having to pay if the measure fails, and being able to just walk away from any
payment obligation if they relocate).
Since payments are linked to occupancy, there is no barrier for people unsure
how long they will remain at their premises. And, PAYS° solves the split
incentive problem —tenants can purchase PAYS products because they only
have to pay while they remain a tenant at that location.
The PAYS'system will require significant work to develop on a large scale, and
represents a major conceptual departure from traditional water utility practices.
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Petaluma Green Building Program - Implementation Plan Final Draft
However, this promising approach may be able to overcome many of the
deeply entrenched barriers to achieving deep, municipal -wide water savings
that still hamstring traditional approaches.
4) Shift from individual buildings to larger community and regional focus
At a general level, this shift in focus is evidenced by newly emerging green building
rating systems and standards, such as the USGBC's LEED-Community
Development Rating System, the Enterprise Foundation's "Green Communities"
Rating System, and the Florida Green Building Coalition's "Green Government"
and "Green Development" Rating Systems. Several of these systems are also
beginning to encourage smaller house and lot sizes in order to encourage smaller
overall actual and resource footprints.
Recognizing the importance of more effectively addressing global issues such as
climate change and rising energy costs, the American Council for an Energy
Efficient Economy has been shifting its focus from zero energy houses to zero
energy communities. In a parallel move, some US -based green rating systems are
contemplating adopting the approach used by European rating systems, of
weighting credit's earned based on the ozone depletion and global warming
impacts of building projects.
Clearly, green building practice is evolving to encompass an ever wider
The scope of Green frame of reference. Within this new frame of reference new questions are
Building is expanding to rising to the surface for policy makers and others, such as:
more effectively reflect what are the various ways in which a building or development relates to
the larger sustainability, the community and to the larger region's infrastructure and natural
framework. resources?
And...
How does a development address basic human concerns such as health,
mobility, education, access to nutritious food, commerce, work, social
interaction, privacy, etc., in ways that minimize negative impacts (noise,
expensive maintenance, pollution, commuting, landfills, quality of life, etc.)?
Embedded as it is within the Sustainability framework, green building at its best
attempts to account for the full range of impacts (social, environmental and economic),
both intended and otherwise, of any prospective development project. In this vein,
green building can often address multiple "problems" simultaneously via a single
"solution:" This is the hallmark of good design, and is a defining feature of what is
referred to as a "systems perspective:' (Briefly, a systems perspective attempts to
approach a particular subject holistically, recognizing that the nature and functioning of
the "whole" is often not explainable simply in terms of the sum of its parts, but must
also include the relationships between the various parts and their particular
interdependencies.)
How do policy makers, developers and builders expand their focus to encompass a
larger, systems perspective? One important way is to include new stakeholders into
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the development "conversation;' inviting them to participate early on in the design
process to help identify issues, concerns and opportunities, and to provide feedback
throughout the process. Stakeholders may include not only the developers, architects
and builders, but also future building occupants, neighborhood representatives,
municipal staff, community groups and others.
For most developers, this type of multi -stakeholder engagement is new, and may be
perceived as risky and uncomfortable. Yet for those who have embraced it fully, the
result is often a surprisingly elegant and effective design that generates much greater
positive impact for the community that anybody had previously envisioned. The
process also does a great service in educating stakeholders on the complexity and
value of thoughtful community design.
An interesting example of an emerging multi -stakeholder process is known as
Community Benefits Agreements, or "CBAs". Pioneered in Los Angeles by a
community -labor alliance, CBAs are legally binding contracts signed by developers
and community coalitions that spell out a set of community benefts that the developer
has committed to provide as part of a development project. Specific benefits are
shaped by local residents to meet their community's needs, and they may include
living -wage jobs, affordable housing, funding for parks, space for community services,
and local hiring programs. In exchange, developers secure the community group's
agreement to support the developer when the project goes to the city council for
approvals and subsidies''
CBAs provide an opportunity for developers to actively seek out new stakeholders to
collaboratively plan and design projects so as to address multiple community needs
and build relationships. Examples of possible issues that a CBA might address may
include:
• High performance water efficiency (zero net water use)
• Watershed restoration
Zero energy footprint development
• Low-income and mixed age communities
• Increased access to healthy food via urban agriculture local food production
• Local job training and creation
• Childcare
• Transportation — community vehicles, well designed street systems to
segregate heavy/slow (trucks, buses, etc.) from light vehicles (autos, bikes,
motorcycles, etc.)
The City's Potential Role in Green Building
The Community Development Department can play an important role in the local
evolution of green building. It can do this by encouraging and even convening multi -
stakeholder processes to examine and identify the many ways in which each
development may affect the community. The diagram below illustrates some of the
linkages already addressed above, plus additional areas, each of which is represented
by one or more local stakeholder groups.
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For example, it is clear that eco-efficiency (energy, water) designed and built into a
project can generate significant benefits for upstream utilities, and the resources they
draw upon. Similarly, although more difficult to transfer, might be the connection
between improved indoor air quality and reduced health costs over time (of interest to
local health care institutions such as Petaluma Health Care District, etc.). The point is
that by facilitating this process, the Community Development Department —and
developers —can mobilize the support and creativity of local institutions and an
engaged and aware public that values an improved quality of life, and greater social
and environmental sustainability. Development projects that serve multiple interests,
have widespread community support, and perhaps even take less time and money to
develop can be the result.
Green Building's Linkages to Community Interests and Stakeholders
To conclude, let's look at one of the most ambitious projects we know of, known as
"BedZED." Although not local, the Beddington Zero (fossil) Energy development, or
BedZED, is an exemplar of this holistic focus. The UK's largest eco-village, BedZED
was developed in 2002 on a brownfield site near London, with assistance from the
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World Wildlife Fund. This development integrates principles of Smart Growth with
green design to achieve its "One Planet Living" goals. Following is information about
BedZED from the website of the UK's Sustainable Development Commission:"
Overview
If everyone in the world lived as average UK residents do, we would need the
equivalent of three planets to support us. BedZED was built as a remedy to our current
unsustainable lifestyle, and to show that we already have the capacity and expertise to
build and live sustainably if we choose to.
The sustainability of BedZED was considered right
from the outset with a Green Transport Plan,
energy and materials strategies. The partners
knew that sustainability couldn't be tackled by
bricks and mortar alone and that greener lifestyle
choices i.e. travel, food and waste can actually
bring the largest environmental gains.
Another key aim was to create a socially inclusive
sustainable community, with housing for social
tenants, key workers and owner occupiers.
BedZED is a high -density development suitable
for inner city areas, and the model will help to
minimise urban sprawl. The site is built to the
same density as London's Soho but nearly
everyone has a garden.
The site offers 99 homes, most of which were
occupied by September 2002, and workspace for
around 100 people. The new housing is arranged
in five terraces, all of which face south and have
triple storey conservatories to maximise light and warmth from the sun. BedZED's
outer walls and roofs are super -insulated, combined with triple glazed windows, this
negates the need for a central heating system. A wind powered ventilation system
keeps the homes supplied with fresh air.
The buildings are largely constructed from recycled, reclaimed, environmentally
accredited and local materials, e.g. the structural steel was reclaimed from a building
in Brighton — low impact materials reduced the site's embodied impact by 20-30%.
A Combined Heat & Power plant meets most of the energy demand at BedZED, this is
fuelled by woodchips from waste timber that would otherwise be sent to landfill.
Photovoltaic panels provide a further source of renewable energy. Kitchens and
bathrooms are fitted with the latest energy saving appliances. Monitoring data on water
and energy consumption demonstrated savings of over 30% on water use from water
efficient appliances and fittings alone and approximately 90% on space heating.
The largest environmental savings in terms of CO2 reductions have come from green
lifestyle features: The green transport plan - which includes a car club, promotes
walking, cycling and the use of good local public transport has given an 11% reduction
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Petaluma Green Building Program - Implementation Plan Final Draft
of CO2. Local food links help residents reduce their CO2 by 4% and waste recycling
reduces carbon impact by a further 3%. Architectural savings are less significant with a
1 % CO2 reduction from the south facing conservatories and another 1 % reduction
from the solar panels.
In terms of amenity BedZED includes a sports facility, an Exhibition and Visitor centre,
funded by Biffaward, W WF and the Association of London Government, and village
square. Public amenity and the home zone design have encouraged a real sense of
community, with residents holding events such as farmers' markets, a music festival
and an organic Christmas dinner.
As the first development of its kind, BedZED did suffer from cost over -run, but with
areas of risk now well defined, BioRegional are working with construction companies
to reduce cost. BedZED is also working with other architects to interpret sustainable
living in different styles, broadening the audience receptive to adopting green living.
Future Directions for Green Building in Petaluma Page 53 of 52
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APPENDIX A
PRINCIPLES OF SMART GROWTH
• Mix Land Uses - Smart growth supports the integration of mixed land uses into
communities as a critical component of achieving better places to live.
• Take Advantage of Compact Building Design - Smart growth provides a means
for communities to incorporate more compact building design as an alternative
to conventional, land consumptive development.
• Create a Range of Housing Opportunities and Choices - Providing quality
housing for people of all income levels is an integral component in any smart
growth strategy.
• Create Walkable Neighborhoods - Walkable communities are desirable places
to live, work, learn, worship and play, and therefore a key component of smart
growth.
• Foster Distinctive Attractive Communities with a Strong Sense of Place - Smart
growth encourages communities to craft a vision and set standards for
development and construction which respond to community values of
architectural beauty and distinctiveness, as well as expanded choices in
housing and transportation.
• Preserve Open Space Farmland Natural Beauty and Critical Environmental
Areas - Open space preservation supports smart growth goals by bolstering
local economies, preserving critical environmental areas, improving our
community's quality of life, and guiding new growth into existing communities.
• Strengthen and Direct Development Towards Existing Communities - Smart
growth directs development towards existing communities already served by
infrastructure, seeking to utilize the resources that existing neighborhoods
offer, and conserve open space and irreplaceable natural resources on the
urban fringe.
• Provide a Variety of Transportation Choices - Providing people with more
choices in housing, shopping, communities, and transportation is a key aim of
smart growth.
• Make Development Decisions Predictable Fair and Cost Effective - For a
community to be successful in implementing smart growth, it must be
embraced by the private sector.
• Encourage Community and Stakeholder Collaboration - Growth can create
great places to live, work and play — if it responds to a community's own sense
of how and where it wants to grow.
Appendix A
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APPENDIX B
CITY OF PETALUMA
AVERAGE RESIDENTIAL WATER AND WASTEWATER BILL
Rates and Bimonthly Usage Charges
Average
First Tier
Second Tier
Third Tier
Bimonthly
Bimonthly
Total
Total
Service
Volume
Service
(0-20 HCF)
(21-52 HCF)
(>52 HCF)
Bimonthly
Annual
Rate Bill
Rate Bill
Rate Bill
(HCF)
Fee
Charge
Fee
(SIHCF) ($1penod)
(SIHCF) (Slpenod)
(S/HCF) (Steadied)
Water
36
Rate
$7.58
$2.16
52.37
52.61
Bill
$7.58
$43.20
$37.92
$9.00
$88.70
$532.20
Wastewater
18
uniform rate schedule for nvashavaler..
Rate
$18.22
54.32
BIII
$18.22
577.74
$95.96
5575.77
Total
525.80
$166.44
S184.66
51,107.97
Notes
I. Rates above are those effective January 1, 2006
2. Average usage volumes are those presented in The Walerworks (Winter 2005/2006), a publication of the City of Petaluma
Department of Water Resources and Conservation.
Appendix B
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61
No Text
APPENDIX C
BUILDING PROFESSIONAL INVITATION LETTER
(Printed on Community Development Department
_ ��
rt�m�eJntt Letterhead) _ ,
ltsfew
1fl9'°
Dear Building Professional
Are you prepared to meet tomorrow's demand for green building in Petaluma?
Gel ready, because green building is coming, when the City of Petaluma launches its new
program, Petaluma Build It Green. Petaluma Build It Green is a voluntary, points -based system
to support and recognize building professionals who deliver more sustainable, healthy
residential or commercial construction. The city invites you to participate in a summer
workshop designed exclusively to prepare building professionals for the program's public
launch this fall.
Whether you are an experienced green building professional or new to the
concept, this two-hour workshop will help you get the most from Petaluma
Build It Green, and be ready for homebuyers' and property -owners' growing
interest.
The workshop covers:
Introduction to Petaluma's green building principles and practices
An overview of Petaluma's voluntary, points -based program and how to participate
How to incorporate green building into your professional services, and marketing tips to
help you compete in the fast-growing green building marketplace
Sneak preview information about Petaluma Build It Green Week, October 2 — 7, 2006,
including schedule of events, and sponsorship opportunities for building professionals to
promote their services to property owners
You'll also receive a free Building Professional's Toolkit with important resources, information
and lips about marketing your green building services.
Registration is $25 per person. Snacks will be provided. All sessions take place at
Lucchesi Community Center (320 North McDowell Blvd.): Pick one of three dates:
Tuesday, June 27th 4:00 to 6:00 pm
Wednesday, July 12th 4:00 to 6:00 pm
Thursday August 10th 4:00 to 6:00 pm
Reserve your spot and free copy of the Building Professional's Toolkit by calling the Community
Development Dept, at 778 4301 or e-mailing us at cdd@ci-patalum2.c2.us with your preferred
date. Registration can be completed at the door.
We look forward to seeing you this summer!
Sincerely,
Clifford Kendall
Chief Building Official
Appendix C Page 1 of 1
61
No Text
APPENDIX D
OUTREACH & MARKETING SUGGESTED MEDIA
PRINT
Bay Area Businesswomen
Bodega Bay Navigator
California Builders Exchange
Classified Gazette
Cloverdale Reveille
Coffee News
Common Ground
Community Voice
Family Life
Healdsburg Tribune
Heritage Homes Petaluma
NewKenwood Press
La Voz
Marin IJ
North Bay Bohemian
Northbay Biz
North Bay Business Journal
Oakmont News
Parents Press
Petaluma Area Chamber of
Commerce Newsletter
Petaluma Argus Courier
Petaluma Post
Petaluma Magazine
Press Democrat
SF Chronicle/SF Gate
SF Chronicle Datebook
7 x7 Magazine
Sonoma West Times & News
Sonoma Index Tribune
Sonoma News
Appendix D
TELEVISION/CABLE
NBC
ABC
KRCB
KFTY
KTVU
KPIX
KRON
KGO
KPFA
Healdsburg Cable
Santa Rosa Media Center
Petaluma Community
Access(PCA)
RADIO
KWMR
KRCB
KDFC
KKSF
KPFA
KQED
KSRO
KZST/KJZY
KRSH
INTERNET
viaonline.com
Craigslist
Socialdomain.com
KNTV/NBC11.com
KRON.com
KTVU/Bayinsider.com
Northbay.com
KGOTV.com
SFStation.com
waccobb.com
unclewebster.com
SSU Environmental Studies
web pages
sterba.com
krcb.org
winecountry.com
Petaluma chamber website
Petalumaonline.com
KRCB
KFTY
karenpiercegonzalez.org
City of Petaluma website
WIRE SERVICES
Bay City News
PR Web
AP Wire
Pagel of 2
51
APPENDIX D
OUTREACH & MARKETING SUGGESTED MEDIA
Sonoma Valley Sun
Sunset
Upbeat Times
VIA
We The People
West County Gazette
Where Magazine SF
Windsor Times
Women's Voices
Appendix D
Page 2 of 2
/E
APPENDIX E
MEDIA SPONSORSHIP LEVELS 6 VALUE TO CORPORATE SPONSORS (As of 514106)
Media
Product/Format
PBIG Cast/
Investment
Media
Conlrlbution
Value be
PBIGS
Sponsor
Notes
PSA 30 sac.spols
51,200
$1.200
52.400
IADDrox 40 soots over-2 weeks
Lim.1.2 spared, logos + 2 small media
logos
KFTY and Amus mad,. to os
Some of this footage may be aired on
other local cable stations
0
5500-51000
Cost per cable sudden
PSA Streaming Made on Worse.
0
$250
50 sac. Commercial
30 Days
KFTY Channel
50
Got 0own TO Earth(60 social
51]50
$1,250
53.000
`Environmental Minutes,"Kid
CorrespdndenPand standard 30-
second commercial: also included on
Get Dri To Earh(120 soots)
53500
52,500
$6.000
2-3 s orsor lows
PEA Commercial at $G50G level
reduces production costs, increasing
PSA air time to+l- 48 50 spots
Will be evergreen so can be used
annually with minimal production
costs
Newspaper and Magazine Print Ad (4-
5lodes + 2 small media logical
Weekly in Argue with pick up on
Friday Petaluma zone of Press
Democrat
2x4
5552
S552
51,104
Weekly +POx 3weeks
Arms
2.4
S736
$736
S1u72
Weekl +PCx 4weeks
Petaluma Mau.
3.4
$828
5528
$1.656
Weekly +POx 3weeks
3x4
$1.104
51.104
52,208
Weekl + PO x 4 weeks
113 so so. 4]5x4.8'
1l3 pa air magazine
5545
S545
$1.090
One month. Au/Sept.
V3 pagein magazine
$1,090
51,0g0
52.150
Two months, Aug/Sept.
Note: PBIG would npl be separate logo. It wound be built In as part a/Ihe loolage/ad
Appendix E
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6d
No Text
APPENDIX F
SPONSORSHIP OPPORTUNITIES
PETALUMA BUILD IT GREEN WEEK - Oct. 2-7, 2006
Green building is coming to Petaluma( The City of Petaluma is p E T Ifl L V M 54
hosting a series of activities and publicity opportunities to Build It Greed
introduce the public to Petaluma's new green building program s=rd:mav do IN .dUp
As a founding sponsor, your business will receive logo visibility in related print and
broadcast advertising, flyers, posters, and other promotions taking place
throughout the summer and beyond, including the week-long Fall launch. Choose
the sponsorship level that is best for your organization.
BECOME A SPONSOR! FOUR PACKAGES AVAILABLE
LEVEL I:
Complete advertising package, plus full Build It Green Week visibility. Total value of promotions
alone exceeds $10,000. Two sponsorships are available at .............................................. $3,500
LEVEL It:
Same as the Sponsorship Level I, excluding broadcast Public Service Announcements (PSAs) and
logo visibility at 2007 consumer briefings. Total value of promotions alone exceeds $8,000. Two
sponsorships are available at................................................................................... $2,500
LEVEL III:
Same as Sponsorship Level II, excluding broadcast ads excluding broadcast ads, utility bill inserts,
and 2007 consumer briefings. Total value of promotions alone exceeds $6,000. Three sponsorships
areavailable at................................................................................................... $1.000
LEVEL IV:
Includes display booth during launch day and logo visibility at public workshops in 2007. We
encourage Level IV Sponsors to also provide materials for the kid's activity on Saturday, October
7"'. Limited soonsorshics are available at.................................................................... S2o0
PETALUMA BUILD IT GREEN WEEK HIGHLIGHTS
Scheduled activities include:
Mon. Oct. 2"" - City Council
Presentation / Proclamation
Tuesday, Oct. 3ra - Free Public
Presentation: Your Healthy
House
Wednesday, Oct. 4`h - Chamber of
Commerce "After Hours" mixer/
presentation
Appendix F
Thursday. Oct. 5t° - Public Presentation:
10 Steps to Green Remodeling
Friday, Oct. 6th - Green Building Movie
Night
Saturday, Oct. 7t° - PBIG Launch Gala:
Half -day workshops, demos,
exhibits and more
See other side for details
Page 1 of 2
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APPENDIX F
SPONSORSHIP PACKAGE OPTIONS
'
Level I;!
. Leyel 11':
'Level III, .
Level IV
Sponsorship Investment
$3,500
$2,500
$1,000
$200
TOTAL VALUE OF INVESTMENT
Exceeds
$f0,000
Exceeds
$8,500
Exceeds
$7,000
N/A
Benefigdelnent
BROADCAST ADVERTISING AND PSAs
Your logo on KFTY/community cable spots
30 sec. public service announcement (PSA)
X
60 sec. commercial during Down To Earth
X
X
PRINT ADVERTISING
Print Ads - Argus Courier/Press Democrat
and Petaluma Magazine - combined
circulation exceeding 30,000
X
X
X
FLYERS AND DIRECT MAIL
Your logo in more than 9,000 event flyers
X
X
X
Your logo on 20,000 Petaluma utility bill
inserts
X
X
ONSITE PROMOTIONS '
Your logo on opening title slide or signage
Two Consumer Briefings Oct. 3 and 5
X
X
X
Three Saturday Consumer Workshops,
November2006-Spring 2007
X
X
Four Consumer Briefings, 2007
X
Friday Movie Night (Oct 6)
X
X
X
x
October 7 Launch Day - Your logo on ...
Launch Day Program
X
X
X
X
Opening title slide or signage for Launch
Day Presentation
X
X
X
X
Exposition display table or booth space
X
X
X
X
BY SPECIAL ARRANGEMENT
Launch Day Kid's Activity (participating
carpenters and contributors will be listed in
Launch Day Program)
Billboard or Cinema advertising
PETAL97 &9 It
Build It Green
Sman Srlmiwu rwnihe G.M I P
Appendix F
Reserve your sponsorship by calling
Grayson James at 707/769-5335, ext. 2
Page 2 of 2
([ J
APPENDIX G
PBIG WEBSITE "RESOURCES" PAGE
www.buildilgreen.org
The main marketplace transformation and information clearinghouse organization
for residential green building in California. The site offers an array of green
building information. The organization hosts regular council meetings for a number
of industry sectors, offers educational seminars for professionals and homeowners,
manages a professional certification program, and conducts new home ratings.
Green Affordable Housing Coalition
www.greenaffordablehousing oy
This site offers a portal to a vast array of green building information and typically
directs the visitor to the exact site of that information rather than a home page.
US Green Building Council (USGBC) — Redwood Empire Chapter and
National contacts
voww.usgbc.org
USGBC is the largest green building industry stakeholder organization and non-
profit in the US. Its Leadership in Energy and Environmental Design (LEED) rating
system has been nationally recognized as the green building rating system of
choice among designers and builders of commercial and municipal buildings,
California Integrated Waste Management Board (CIWMB) (GB page)
www.ciwmb.cUov/G reenBuildmg
This state agency houses the statewide clearinghouse for green building
information as it relates to state, county, city and school buildings.
California Energy Commission (CEC)
www. c o n s u m e re n e ro vi c e n to r^o ra
The CEC oversees most of the research and information development regarding
energy use in California. The information center is an easy to navigate site with
great information, guides, videos, etc.
Sonoma County Waste Management Agency (GB page)
www.recyclenow.org/o — bu i Id i ngg reen. htm I
Offers links to local green building resources, materials and case studies
Sonoma State University Environmental Technology Center
www.sonoma.edu/ensp/etc
The Center hosts university courses, professional seminars, and tours for the
general public, as well as offering the Certified Green Building Professional
certificate program.
Appendix G
Page 1 of 3
rr�,
APPENDIX G
PBIG WEBSITE "RESOURCES" PAGE
Green Building in Alameda County
www.StDpwaste.org/home/index.asl)? page=7
This agency has been at the heart of promoting green building since 2000 and their
site offers a host of green building resources.
Bay Friendly Landscaping
www.stopvvaste.org/home/index.asp?paqe=B
This site offers the homeowner and lasndscape professionals great resources for
regionally appropriate landscapes.
Energy Star Program
www.energystacgov_
This federal EPA and DOE program offers information and ratings on energy
efficient buildings, homes, and appliances.
Building Science Corporation
www.buildiDaqLiELnce.com
One of the premiere architecture and building science consulting firms in the US,
that specializes in preventing and resolving moisture and indoor air quality
problems related to building design, construction and operation. The site offers lots
of valuable and up to date information for visitors who are technically minded.
IBACOS
www.ibacos.com
One of the premiere architecture, engineering and building science consulting firms
in the US. They specialize in training on best practices in design, construction, and
homeownership. Their site offers good case studies and fact sheets.
Environmental Building News - Building Green
www.buildincigreen.com
This publisher has for 15 years been at the forefront of providing accurate,
unbiased, and timely information designed on green buildings, materials and
processes. They offer both print and electronic resources and are the publishers of
Environmental Building News and the GreenSpec Directory.
DOE's Building America Program
www.eere.energ . ov/bui1din�7c s/building america/
Building America is a private/public partnership sponsored by the U.S. Department
of Energy that conducts research to find energy -efficient solutions for new and
Appendix G
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66
APPENDIX G
PBIG WEBSITE "RESOURCES" PAGE
existing housing that can be implemented on a production basis, and provides the
feedback required to develop critical "next generation" building systems. The long-
term goal of the program is to develop the most cost-effective "next generation'
building systems that can produce as much energy as they use —a zero energy
home. The site offers great downloadable resources such as publications,
guidelines, fact sheets, case studies, etc.
Toolbase Services
www.toolbase.orc
The housing industry's resource for technical information on building products,
materials, new technologies, business management, and housing systems. The
site offers an easy way to search for any advanced information research and
evaluations on better building technologies and practices.
Energy and Environmental Building Association
www&eba.00
This organization educates building professionals on the best building practices.
The site offers great articles, fact sheets, building specifications and builder case
studies.
Affordable Comfort Conference & Trainings
www. a ffo rd a b l e c o m fp rt _pM
This organization conducts annual national and quarterly regional conferences on
an expanding range of training and education initiatives, that inspire excellence in
home construction, remodeling, repair and operation, by promoting a systems
approach. This is a "must attend" conference for any building professional. The
site offers technical articles and presentations from past conference sessions.
West Coast Green Conference
www.westcoastoreen org
This regional green building conference offers a 3-day materials and services trade
show, two days of training classes for professionals, and one day of training
classes for homeowners.
Appendix G
Page 3 of 3
No Text
APPENDIX H
'.: ESTIMATED ADVERTISING BUDGET: LAUNCH
As of614106
Adaertismg A.Whe
Est- Cost
Commems
Graphic Design 5encee, i-cluding graphics standards,
bus cards, signage, flyertemplal E, print ad tempiale,
adaptation ofsponsor's logos to air pnrd materials, etc,
2.000
Media Could do graphic production Brits
ovm Fit ... nerds; Nenemphologrephp or
illustration is nclided lnlhis estimate
Promotion of work shops to building professiona s
DI'acl Mail (till nalling hease senices)
550
S =_aker su on
Media training for PBIG cl-amorone/spol.espeopie
0
Included In RPP fees (nla Karen Pierce
Gan_aez)
Duplication of over oinl CDs forspokespeople
25
RemilPO3 shell takers and/or green product slickers
0
Possible BIG Ilan
Digital photography, tOLr participaits
0
See stool uolameedmem pholograpl-er
Press kit materials
50
FFbioo ra Built k Greao Week -Related AO& Wes
C"mundy Center d P ahltc Library -Room Rentals
0
nsett. pays no lent on Conm
Ceter
Center
Event Coordinator
a
1,700
Adretl mg etlia
Media sponsorship package nalerlas
25
RPP Maren P erce Gonzalec to prom
TV-'ublic SQ,cao Announcement (PSA)
1,200
Wit sea_ k-o rp sp on sor_hip t o offset
Is -Don es that ialfld: 57imes Gel Dory to Eadh"
Ise s=_nee that ahrnw l5:Im es perday.
1,750
P raAd es logo Achit IIty; 00 sec and
commercial atl; EO tines per month; Karen
P Ie-ce G onz21es to mite copy anc satpts
Prim advcr1IMrg--media
1,050
❑ at are in atcte it. Wt-i carp s pm so tart to
Flier lnsed Ion in Angus -prin ing costs only
900
Does City ha* IO4iW5E pmrtirg rapacity
brlhe Angus' full circutalior?
PBIG Transit Bus signs-rep-.ductio.
:bd
PBIG Transd Bus signs -media
0
Can the city adwnisa_ al no charge?
❑i. tmaI
BI I sW Rene, oil y utility user-
2.000
-2C,003 cry; n ailed over 2-11 oath cycles
Buldirg Professional Tooikit
Wlndovu decal
100
Ca it to as of WIshn com is Is ian
50
Marketing hem to pain phtet
200
Toolbox File Folder
100
POS crop ays for library. permit counter, to
100
BIG may provde
Launch Day sigrage: schedule poster, dredloral signs
fonrvorkshop, bu Iding tours, k tl's area, arc.
210
Launch Day lyer -- for nor-Argus disirbution
250
Buld I: Green display boat
0
BIC to proidde booth and BIG sta0person
Kics'.rent mate-ials
250
Seek in ki-id connibulions and sponsorships
Misc contingences
100
Tafal Pregnm Launch Casts
12,910
Appendix H
Page 1 of 2
Is
APPENDIX H
ESTIMATED ADVERTISING BUDGET: ONGOING (As of 614106)
Advertising Activity
Est Cosl
Conments
BIG 4-fold Brochures
3BC
1000 qty
Green Bulldirg Guidelines
Dannloadahle version also available
FL++ Hone Green Building CGndelines
Z25C
750 qty@S3.00 each
Remcdel Green Building Cdclelines
. 2,25C
750 city @ S3.00 each
Mriti-Family Green Building Guidelines
75C
250 qty@53.00 each
"Ask an Expect" Business Canis
5C
1030city
FBIG Cerlifrales &Folders
4
Cerlifinte: 1 box of 100 @ $22 per box;
Folders $205 each for 100t
PBIG Plaques -1st Five buildings, each category
7
SW each; 5 categories
Mm Materials Drbiication
1
Websile launch
RPP provides copy to IT debt
Total Ongoing OutreachlAdvert Materials
56,57
Appendix H
Page 2 of 2
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JA—
APPENDIX J
SAMPLE GREEN POINTS CHECKLIST
New Home Green Points Checklist Build ItGreero
The Green Parts clicadist hags fiber neaninesorrion-pomted into fire home. Tile mcnmnmttied mini
mum requrements for a rand h-she are. Eand a total of 50 points or more: obtain the folwing minimnnl
pinnia per rotatory: Energy(11) Indoor Air GuabtylH alth(5) R...R.s(6) ,,,it Water (3)', nntl meet ( 1
fie plerequ It A3a)50' constructionvale diversion)andN1(IncorporateGenn Points Shechbst
In blucplhit)
..erInti r,fr Ideal t c .e "'Sarb Inin,,-11,1Und c cA n., _n 6eildtng d i 0 � Oi CI t Of..a
i 'uermb13!l1q eAvit.hul innscr,_a.
<
s
s
A: SITC :: .a
:Possibid Pamts
i. ProNd Iladw Sol and tdlnMise Ohmpdon C 6hting Plants 6 Trees
El a p i t!bid'� Tsnna 1 d Feu5a Its, rnnctitice.g
_
i i T
❑ i Exit and Ul'r..aY Canftnrinn kmtpr'l in, has msa PrmrlOn-
❑ 20e nelocriereetl of 0emeilehing&filing Splint, On 51b
3. Recycle Job SIN Construed., lassie @midd ang Green Wallet
❑ n.limfmoer 5Gnl 14a1a[J.". Gy VVCYghI fFZYJInn v Reneaj- Rl,'ro
R
❑ n hfnnun SSa Sae nbY'Naiydt lR m�rng.r Rsu•-)
❑ JI: Inure Ni GF by vinnn tRory-J ia,F,, )
_ --
---- 4. free Recycled Cemml Aggregate lAlnimum MA
❑a A t Y andon's„,
1
0: LA\USCdI'ING
'Passible points
L Construct Reeouree-ERclenl Lardecel
❑
a. Na lnrerivo GPsloa Lalad by Cal VC Ale Pral
❑
u no poll '"as' Ly l h ' c. ran
c75X. stall Are d.1 is Nadvez or rArjiferrarcanSpevu
_..
_❑
❑
Ibis. Flle,rale bndscapin, Techniques
1 __
3. Mlienlae Tmt Ames In Landenpe Indicted by &otitis
❑
All Told WO Havc o Wamr Requdomani Les manor Equal to Ten Fracue
-
❑
P:md F_-IW1t,
--_--
❑
c 'udlz ado oflmS-a�P:J Ara
-
❑
fold' IVA.I Lradt,,,,d Area
I
2
_❑
4 proof Shtl Trees
t
❑
5. Implement Hydremdid9: Group stance by Water Needs
I
fi. lotibll High Efficiency litigation Sterol
❑
a Systrin Us. Only L-Fi Cap Rol trnf 11 Epd4lun
I 1
b Ya. Has &mat(5 1 Raedj Conl'dm,
2 .
_❑
❑
IApplyT M1ee olC p L Ne Top6
a. Alulah Nl Plendng Bvdeb Ne Greaur ollIncgle or Used Wool @dne cRequbemonl
t
9. Use 5hf: Salvaged or RerycledZcnbni Mal for 50%of NorrPlantlandaupeElements
1
id. Reduce Light Pollution by Shielding FlCWr.s andror 0becting Light Ocwnward
J.
l 1_OUND1'l1GV __ _,__ _ _ _l Phssible PmnL• 4
1. lncd,p to Recycled Flyash in Conneb
❑ hInlrodin G Rysh J
❑ to Mirror, 25% Pyazn 3
—❑ I Uee Frm4Proni Slhotlow Foundered In Geld Are., (C EC Clim.le lone 16) i
❑ 3 We Radon Pos6lantconetrucgon In At Neh Locagen.Onlyl
OST'RUC7URA 1, F'ItA)1F'S RUII:I11NG1\VCLOI'F. __�_z,( 'Patsrble Pow,
1. Apply Orel Vfce Englerbing
❑ a2a4 EluJz 124.1!Eh Or Centn, Fate i i
❑ n.G .J A.rea„H ems Seed fen Last
❑ I.tics On, Jui.ald C'pTA SWds Rewleril ter Lnai
Appendix J
Page 1 of 4
APPENDIX J
SAMPLE GREEN POINTS CHECKLIST
1. Distribute Rot MWo Emclenur
❑ a lI.JW1, ltt 4HL"P1pe1 from WW?l H=aL to 6l¢Ler
❑ hlm,[R,e At Hot WWG Poes OR lostal On NmsA Hot Wat_r DmAlion SV-t-m
nn 6!h F I a Insulde Hol'WolerP'wat fromWaar Hcalor to MdeMn
Cl oLn,du tte Wn:rIleterwl:hia 25 feet of k oI Water FaImes aid Annnnce:
H.INSULATIeV Possible Point
Appendix J Page 2 of 4
40
APPENDIX J
SAMPLE GREEN POINTS CHECKLIST
Pl Points
1 InstaltI V with lA Recycled Content
❑
a Y l dl I' F
El
LCI
2.InslallInsulation @el is lnw EmlWng lCerY6etl Section 911E91
❑
a.Nll L.Fl=m
l
El
. re Dryw 11 loolnee-Jur-Showns Gualiry Installation NI Y n
I IIL{TIVC VC\"1'IL 1TIl1pS 11RCONDI IIONINC
I❑
1 Design tllnx411 NYAL Syramor 4ALLA Marlon J D and 5 Rsom m a no Y cj
_. —
2 lnstallE I tlC b Y 10 IV HII t I [ tlb tl5p
� ��!
❑
G N I
_...
❑
] No F r PI S aletl Gas-Firsdasewith Eifc y PUY g ll t L Than EO
1
❑
Inelall ENERLVSTARLOII gF Y ❑ gA asantl DeJ
oali
S.InsIaIlV nVlabon Slaleml N'gIN coaling-
I
❑
aft
_I
❑
tl I J Itllxdl Y I
II ❑
c.l J Y I x:IN V 'Yu
I ❑
EIm1aI AC tlb Je
g wIINN HLFC Re4h Is
I i
2 Pass ram I In ATall E He onwe G scivroA
❑
n l -MC Uri ,anAG it, 7 Sz,
❑
In Ure o:l N.entrc, All D I Jol and Seame
L... ...:
El
c. o-mal oud,.e1,naarA9 (6111d o,clel
t
❑
d Pro s.Et Evart• s, Dol S,lern to, frill eedmam
Go jCl,,AIG vv
El
B.InsgIIH Highhg
gWAS DIb NERVE )
❑
9Awild H tlHytlmnlcfltl I HeaYngwilh Glb Edg I gra Lan
'
ID.Imlall ldechanicel VenYla6ois yNa.
Elof
yNllF Vnll SYI III41K..hE22
❑
b n5tricl ENERGY STAR Uh F
I
❑
c_All Bolir.on FaA Are on t r or thin Yq t
❑
IUt Low6 no He n,,--HcWv bd blh A tidal do
'
�❑
12.In tall�Ciulhrsn Manceld. AI I I
I RLIT pIN61}Ill ORllNC}
tGe dB IId H'ghF I X I
I _ Po slble Palnls
R
g es lipl l hi b T24 pbIDP.)
r
t Va i vwill 2H 4 it el leRAY IS.nI i 1,, A- OF r
er gill
j
2. Ho H.-In ENERGY STAR Ihltl rP1aP F9 C Vf Yon
].In p Y antl thagnasYL Evaluations
❑
z I not P.ny Enn, d Cisen Slang Ri,nw or Honor Plans
❑
b LW T lPdv d
❑
c_H=a P by?I SY Ip3.:htllallT sl
(... .�
i
Ih RCNE}NRLLCNCRCI'_,,,
(Pc_ihle Pu nL
El1Pm
,_
PI bl SIrHoIYlbH Ong
____,_�
21vhII 5 1 r W br Hea4ng Sy la
g Im.I Y! gL tlulllo F,l Pb lovallalel talIV. Provde, 2E91P l Selling Fact., Roid ........
_)
4.Install Phl IIvm tirP
___.__. .. ....__
El
12 AV Syelom
Eld24
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I ❑
c]6,a ormom
(;
Appendix J
Page 3 of 4
APPENDIX J
SAMPLE GREEN POINTS CHECKLIST
§crop P anent WalF OR flab and Shaer Samoan at Name Entrances
Jae LowlNaVOC point
nLow ACC In Wtior 4la'I I pol'a I,%(,5J Be Vocs(Flat)anJ o5c' ,I VCZF BorvFIa)) J
A. We Eamparn nblly Proferable IAahhah lot Immor Finish'. A) FSPCergfied Visual, E) Reclaimed Lumber,
C) Rapidly Renewable O) Recycled Content or a Finger -Jointed
At msr Eddy o' Each Ale lord 0 lot Bash)
❑ a Loon'!,
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1.Ls. Emimmnlally Preferable plants,. AI F5LCeNlted or Reclaimed Warul E) Rapidly Renewable
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Content Cmpet Note: Amorm, adhesives Aluat Have.S01 Vil
a Minesurn 15% of'lwrAma
in Mlhar av ofFio,rAce
c. Mon" B]%of Floor Area
a M i5 f.i _..._.
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9. Commonly Doe, ounces 6 Local Primillo: Son tha Carl Fannin, 9 Dco ro motionm Chapler 4 of the New Pnme Gren nes far measure.
Minimem of 2etoo inr forsuLysnd poll. LmN requirements may I berated hme
Ere, cromnmr. here
Error chore wn here
En dcrndenlere
Ere dcomcm,nhea
d.ln eon lsf.rm...:v Lslhalmmltl gtmndu2d'v,rdlcb of ih Cuuc nes.E P mamunumambrhbbafAm aconnow,at
Cht¢w'at for renal meeaures.
Inrrxl en In Lanmunlry E le tlasv Fton here
Inrwla cn In Energy: Enter aprooton rem
Inwdb, JAW.10, Enter dcscrpIsm train
Inr dnnRelouner Enter poll loa
Ionav t on In Water Erter houl on he.
Points Achieved Goa Specific Categories E
Total Points Achieved
Project has not yet met the reeo,nmendad minimum ray oiremm,ts
- Total ro wcit Sccra n, At Least50 Points
-Ali""u .. poun,, sc r( f'tegprie_: F,1" v(Ir) lAQ/1aalth(5)d 541011:'f (C' ir Vater/3)
Appendix J
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APPENDIX L
ESTIMATED ONGOING PROGRAM OPERATIONS BUDGET (As of 6/4/06)
Program Coordinator
Green Bldg Professional Training
350
Presented by BIG
Green Points Rater Training
200
Presented by BIG
Statewide Green Bldg Conference
400
"West Coast Green"
National Greenbuild Conference
1,200
USGBC "GreenBuild" (inc. travel)
BIG Annual Membership
1001
Annual Dues
Total Program Coordinator
2,250
Outreach & Advertising
BIG 4-fold Brochures
380
1000 qty
Green Building Guidelines
0
Downloadable version also available
Hew Home Green Building Guidelines
2,250
750 qty @ $3.00 each
Remodel Green Building Guidelines
2,250
750 qty @ $3.00 each
Multi -Family Green Building Guidelines
750
250 qty @ $3.00 each
"Ask an Expert" Business Cards
50
1000 qty
PBIG Certificates & Folders
45
Certificate: 1 box of 100 @ $22 per
box; Folders: $2.05 each for 100+
PBIG Plaques - 1st Five buildings, each
category
750
$30 each; 5 categories
Misc Materials Duplication
100
Total Ongoing Outreach/Advert Materials
$6,575
Total Ongoing Program Costs
8,825
Appendix L
Page 1 of 1
9
No Text
APPENDIX M
PROGRAM OPERATIONS ACTIVITIES & TIMELINE (As of 6114106)
DUE DATE
MARKETING ACTIVITY
WHO `:
STATUS
COMMENT
61112006
Order BIG Counter displays
rpp
done
Not ready until late July
61112006
Order Green Building Guidelines series
rpp
done
Remodel and MF are here. MR to
deliver New Home
611/2006
Order'Ask an Expert' Cards
rpp
done
MR to deliver
611120DS
Design and order/prepare Professional's Toolkit materials
rpp
in progress
(see Outreach&Marketing Timeline)
6/112006
Order Iri-fold BIG counter brochures
rpp
done
Available in July
6/1312006
Prepare topic list and presentation slides for city
rpp
done
staff/commission workshops
7/112006
IDetiamine potential pilot projects for codification
green loam
711512006
Present Implementation Plan to Council
green team
01112006
Design and order certificates and plaques
rpp, green
team
0/112006
Determine potential incentives to offer builders for green
rpp, green
Researching financial and project
building certification, and create information packet (if
team
expediting incentives
applicable)
81112006
Determine PBIG Program Coordinator
green team
done
Cliff Kendall to be Frog
Coordinator
8/1512006
Determine potential areas for Green Points amendments
green team
e.g., solar ordinance, wstar-
efficienl landscapes
8/1512006
Create and post notices informing all permit applicants of
green team
include Permit Department and
new requirement to submit completed Green Points
PBIG web pages
Checklist with all new applications
91112006
Develop language and formal of required updates to
rpp, green
relevant COD documents
team
9/112006
Update all relevant Coo documents, application forms,
ck, green team
etc., to reference green building and the PBIG program
9/1/2006
Research and draft proposed ordinance to adopt Green
rpp, green
Bldg Guidelines as reference document
team
9/112006
Prepare proposed Resolution for Council re: PBIG Week
rate, green
team
91112006
Create PBIG Stakeholder Advisory Team and convene
rpp, green
list of potential members is being
first meeting
team
developed
9/1012006
Create PBIG Preliminary Application
rpp, green
team
9/1012006
Create PBIG Final Application
rpp, green
team
9/1512006
green team
Insert new classification in the Permit Tracking System to
indicate projects applying for PBIG Certification.
911512006
Purchase new green card stock for permit cards
green team
associated with PBIG a plicalions
9/1512096
Draft and publish Green Points amendments, if any
green team
911512006
Draft Example Sheet for Historic Building green features
green team
9/15/2005
Create 112 to 1 page information sheets for attachment to
rpp, groan
Review BIG materials for
Coo Counter handouts
team
applicability
9/1512006
Train Coo counter staff to handle PBIG inquiries and
rpp, green
applications process
loam
9/1512006
Draft letter of certification template for qualifying
rpp groan
'
applicants
I team
9/1512096
Draft press release template for project certification
rpp
9/1512006
Determine actual measures/meldcs to track and report on,
green team
in progress
reviewed initial list on May 31
including frequency, responsibilities, formal, etc.
Appendix M
Page 1 of 1
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Endnotes
' Smart Growth Online, http://www.smartgrowth.org
z National Institute of Standards and Technology and the National Science and Technology
Council: Construction Industry Statistics, 1995
' 2003 U.S. DOE Buildings Energy Dalabook
Ibid.
s U.S. Geological Service, 1995 data
° Lenssen and Roodman, 1995, "Worldwatch Paper 124: A Building Revolution: How Ecology
and Health Concerns are Transforming Construction," Worldwatch Institute
' U.S. EPA Characterization of Construction and Demolition Debris in the United States, 1997
Update. http://www.epa.gov/epaoswer/non-hw/debris/about.htm, and
° U.S. EPA Characterization of Municipal Solid Waste in the United States, 1997 Update.
Report No. EPA530-R-98-007
° According to ACWMA's "Union City Citation Homes Waste Characterization Study' the figure
is 12.91 tons per new house.
10 U.S. Energy Information Administration, Household Energy Consumption and Expenditures
1993, and Rocky Mountain Institute calculations (1999).
" AW WA Research Foundation, Residential End Uses of Water, 1999. Calculation based on
2.8 persons per household, combined indoor and outdoor use
US Environmental Protection Agency
2006 PG&E electric rates (www pge com/rates/tariffs/electric shtml#RESELEC). Average for
gas rate for 2005 (www:pye_com/roleslta..r ffslGRF.$HTML#RESGAS). 5,914 kwH for an
average CA home. $1.16 per therm for natural gas and 558 therms for an average CA home.
Average residential water and wastewater costs in Petaluma, calculated based on
data provided in column 2, page 2 of "The Waterworks", published by the Petaluma
Department of Water Resources and Conservation, Winter 2005/2006
Heschong Mahone Group, Skylighting and Retail Sales: An Investigation into the
Relationship Between Daylighting and Human Performance, August 20, 1999, Submitted to
Pacific Gas and Electric Company on behalf of the California Board for Energy Efficiency
Third Party Program
10 Heschong Mahone Group, Daylighting in Schools: An Investigation into the Relationship
Between Daylighting and Human Performance, August 20, 1999 submitted to Pacific Gas
and Electric Company on behalf of the California Board for Energy Efficiency Third Party
Program.
Controlling for all other influences, these studies found that students with the most daylighting
in their classrooms progressed 20% faster on math tests and 26% on reading tests in one
year than those with the least. Similarly, students in classrooms with the largest window
areas were found to progress 15% faster in math and 23% faster in reading than those with
the least. And students that had a well -designed skylight in their room, one that diffused the
daylight throughout the room and which allowed teachers to control the amount of daylight
entering the room, also improved 19-20% faster than those students without a skylight. We
Endnotes Page 1 of 3
101
Endnotes
also identified another window -related effect, in that students in classrooms where windows
could be opened were found to progress 7-6%faster than those in rooms with fixed windows.
This occurred regardless of whether the classroom also had air conditioning. These effects
were all observed with 99°% statistical certainty.
" "Costing Green: A Comprehensive Cost Database and Budgeting Methodology, "David
Langdon Adamson
1° ($0,50/sf x 20,000sf x 5 years = $50,000) Excerpted from US Green Building Council's
"National Trends and Prospects for High Performance Buildings" (www.usgbc.org)
19 "The Costs and Financial Benefits of Green Buildings: A Report to California's Sustainable
Building Task Force" (dated October 2003 and based on LEED buildings in the Slate of
California)
0 ibid.
Kats, op cit., p. 56,
Audit conducted by Ned Orrett, P.E., of Resource Performance Partners, Inc., in 2004, for the
Sonoma County Economic Development Board.
2' Green Building Fact Sheet: November 2005 Page 3 of 3
24 Excerpted from US Green Building Council's "Building Momentum: National Trends and
Prospects for High Performance Buildings'
(www.usgbc.org/Docs/Resources/043003 hpg b_wh itepa per. pd f)
25 http,//www.sustainablesonoma org/keyconcepts/sustainahility.html (as of 5/10/06)
2° Excerpted from "The Philosophy of Sustainable Philosophy' by Jason McLennan (Ecotone
Publishing Company, LLC, 2004.
2' hltp://ci.santa-rasa.ca.us/def2ulL2spx?PagelD=524
2° littp://www.recyclenow.org/o_buildinggreen.html
29 Ibid. (Includes commercial/retail, office and industrial)
30 City of Petaluma General Plan 2025, Administrative Draft (February, 2006)
31 Leadership in Energy and Environmental Design (LEED) is a nationally recognized green
building rating system for multiple building types designed and operated by the US Green
Building Council, the largest green building industry stakeholder organization and non-profit.
32 The ecological footprint refers to the amount of land and water area a person or a human
population would need to provide the resources required to sustainably support itself and to
absorb its wastes, given prevailing technology. "Footprinting" is now widely used around the
globe as an indicator of environmental sustainability, and is commonly used to express the
sustainability of individual lifestyles, goods and services, organizations, industry sectors,
regions and nations. (Wikipedia, http://en.wikipedia.org/wiki/Ecological_ footprint)
a' Architect George Beeler of AIM Associates completely renovated his home on Fair Street in
Petaluma, achieving near zero energy use; good indoor air quality; a greywater system to
augment the irrigation system; a stormwaler management strategy including a leach field for
rainwater percolation that naturally filters rainwater for storage in a shallow well that irrigates
the year-round edible landscaping. Beeler is also architect of the first (and still one of the
best) examples of Green Building in our region, Sonoma State University's Environmental
Technology Center.
Endnotes Page 2 of 3
Endnotes
3' The Potential Impact of Zero Energy Homes, February, 2006. Prepared for National
Renewable Energy Laboratory, by NAHB Research Center, Inc.
(http:/Iwww.tool base,org/docs/MainNav/Energy/4840_ZEHPolenliallmpact. pdf)
3s Description based on "What is Pay As You Save" (dated March 2005) available
atwww. paysa merica.org
'O Good Jobs First website (http://www.goodjobsfirst.org/accountable_ developmenVreform7.cfm)
"The Sustainable Development Commission is the United Kingdom's independent watchdog
on sustainable development, reporting to the Prime Minister and the First Ministers of
Scotland and Wales. Through advocacy, advice and appraisal, the SDC helps put
sustainable development at the core of Government policy.
(http://www.sdcommission.org.uk/pages/who_ we_are.hlml)
Endnotes
Page 3 of 3
51 I