HomeMy WebLinkAboutStaff Report 5.A 03/21/2005CITY OF PETALUMA, CALIFORNIA
AGENDA BILL
5.A
March 21, 2005
Agenda Title: Public Hearing to Consider a Proposed Public Art Meeting Date: March 21, 2005
Program for the City of Petaluma:
Introduction of Ordinance to Add Article 19.6, Public Art,
Requiring Public Art as Part of All New Development in Certain Meeting Time: ❑ 3:00 PM
Zones in the City of Petaluma; and, ® 7:00 PM
Resolution Establishing Procedures and Guidelines for the City of
Petaluma Public Art Program.
Category (check one): ❑ Consent Calendar ® Public Hearing ❑ New Business
❑ Unfinished Business ❑ Presentation
Department: Director: Contact Person: Phone Number: 778-4301
Community Mike Moore Mike Moore
Development
Cost of Proposal: Unknown at this time Account Number:
Amount_ Budgeted: $0.00
Attachments to Agenda Packet Item:
Name of Fund:
1) Draft Ordinance Amending the Zoning Ordinance to Add Chapter 19.6, Public Art
2) Draft Resolution Establishing Procedures and Guidelines for the City of Petaluma Public Art
Program
3) Letter of Support from Petaluma Area Chamber of Commerce
Summary Statement: In February of 2004, the City Council directed Community Development staff to
work with representatives of the Petaluma Arts Council on a draft public art ordinance. A draft of the
ordinance was presented to the City Council on January 24, 2005 at which time the Council expressed
reservations about some of the provisions of the ordinance and directed staff to discuss possible changes to
the ordinance with representatives of the development community and the Chamber of Commerce. The
revised ordinance is based on that feedback, including a community workshop held on March 2, 2005. The
revised ordinance includes the following provisions:
• A requirement that certain private and public non-residential developments with a construction cost
of $500,000 or more provide public art on site or pay an in -lieu fee equal to one percent of the
construction cost;
• Establishes a Public Arts Committee and the terms and composition of its membership;
• Eliminates the review process by the Public Arts Committee for public artworks that are part of a
private development;
• Provides for City Council review of the Public Art ordinance and program in 5 years.
• Establishes a Public Art Fund for purpose of supporting public art in the City of Petaluma.
Recommended Citv Council Action/Suugested Motion:
Introduce the Ordinance Amending the Zoning Ordinance to Add Chapter 19.6, Public Art;
Adopt the Resolution Establishing Procedures and Guidelines for the City of Petaluma Public Art Program.
vie ed by Finance Director:
C re:
Tod 's Date:
March 11, 2005
Reviewed by City Attornev: ApjRr&o v Citv Manager:
(0-- �t- f7 Date:
Revision it ad �evised: File Code:
CITY OF PETALUMA, CALIFORNIA
MARCH 21, 2005
AGENDA REPORT
FOR
PUBLIC HEARING TO CONSIDER A PROPOSED PUBLIC ART PROGRAM
FOR THE CITY OF PETALUMA
1. EXECUTIVE SUMMARY:
In February of 2004, the City Council directed Community Development staff to work with
representatives of the Petaluma Arts Council on a draft public art ordinance. A draft of the
ordinance was presented to the City Council on January 24, 2005, at which time the Council
expressed reservations about some of the provisions of the ordinance and directed staff to discuss
possible changes to the ordinance with representatives of the development community and the
Chamber of Commerce. The revised ordinance is based on that feedback, including a community
workshop held on March 2, 2005. The revised ordinance includes the following provisions:
• A requirement that certain private and public non-residential developments with a
construction cost of $500,000 or more provide public art on site or pay an in -lieu fee
equal to one percent of the construction cost;
• Establishes a Public Arts Committee and the terms and composition of its membership;
• Eliminates the review process by the Public Arts Committee for public artworks that are
part of a private development;
• Provides for City Council review of the Public Art ordinance and program in 5 years.
• Establishes a Public Art Fund for purpose of supporting public art in the City of
Petaluma.
2. BACKGROUND:
The City Council first heard a presentation on public art from the Petaluma Arts Council back in
February of 2004. At that time, the Arts Council provided information on the benefits of public
art to the community and the local economy and cited a number of jurisdictions in California and
around the country that have successfully adopted and implemented public art ordinances. Based
on that initial presentation, Council directed staff to work with Arts Council representatives to
develop a local public art ordinance based on providing art or paying an in -lieu fee equal to 1%
of the construction cost of the project (for projects with a construction cost of $500,000.00 or
more). The 1% of construction cost is a standard for nearly all public art ordinances. The
ordinance, as drafted, would only apply to private and public non-residential projects (including
mixed use projects).
The ordinance, based on adopted language from other California public art ordinances, clearly
defines public art without expressing a preference for the artist, or a particular style and content.
Those decisions will be left to the project applicant and their own selected art professional. In
addition to art that will be installed in conjunction with new development, the ordinance also
provides for the payment of an in -lieu fee that can be used for a variety of activities to expand
the number of and accessibility to public artworks in the community, as well as the
administration of the public art program.
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A City Council appointed, seven -member committee will be responsible for reviewing public art
applications for public projects (i.e., City sponsored projects) and general oversight of the City's
public art program. The ordinance establishes the specific composition of the committee and the
terms of its members. The accompanying resolution establishes the duties and responsibilities of
the committee. The ordinance also anticipates that the program will be funded sufficiently to
provide either consultant assistance or professional staff to administer the program and serve as
liaison to the Public Arts Committee.
The ordinance establishes a Public Art Fund that is "maintained, managed and reviewed by the
City Manager, or his/her designee" (Section 19.6-700 of the ordinance). Any proposed use of the
fund will also be subject to City Council review as part of the annual budget process. The
resolution includes guidelines for the administration of the Public Art Fund.
3. ALTERNATIVES:
The Council may consider several alternatives in addressing this issue:
1) The Council may adopt the ordinance and resolution as provided;
2) The Council may modify the ordinance and resolution as it deems necessary based on
testimony from the public hearing and any other considerations pertinent to this issue.
3) The Council may choose to not act on the ordinance and resolution at this time.
4. FINANCIAL IMPACTS:
As stated previously, there will be some yet -to -be -determined financial impact to the City in the
short-term for staffing and administrative expenses until the Public Art Fund is at a sufficient
size to support the administration of the public art program.
5. CONCLUSION:
This ordinance and resolution represent a considerable amount of volunteer effort on the part of
the Arts Council representatives. In addition, the revision process included significant
contributions from Matt White of Basin Street Properties, Larry Reed, landscape architect, Onita
Pellegrini and the members of the Chamber of Commerce Economic Development Committee
and the Chamber Board of Directors, and numerous citizens who participated in the community
workshop on March 2. The ordinance and resolution are based in large part on existing,
successful public art programs in other comparable cities in California..
6. RECOMMENDATION:
Introduce the Public Art Ordinance and adopt the accompanying Resolution of Procedures and
Guidelines.
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Ordinance N.C.S.
AMENDING ORDINANCE 1072 N.C.S. (THE ZONING ORDINANCE) TO ADD
ARTICLE 19.6, PUBLIC ART, REQUIRING PUBLIC ART AS PART OF ALL NEW
DEVELOPMENT IN CERTAIN COMMERCIAL AND INDUSTRIAL ZONES IN THE
CITY OF PETALUMA
WHEREAS, the City of Petaluma has determined that public art is a critical element of
public health and welfare; and
WHEREAS, research has shown that the arts foster economic development, revitalize
urban areas and improve the overall business climate. Additionally, a well -conceived work of art
can increase the value of a development project, help to lease space more quickly, enhance the
corporate image of the community, promote cultural tourism and provide a visible and lasting
contribution to the community in return for the ability to build; and
WHEREAS, public art expresses the confidence, vitality and optimism of the community
and reflects the highest ideals of its citizens resulting in a more beautiful and liveable city; and
WHEREAS, Public Art enriches and celebrates our community identity by developing
a collection of artworks which have strong inherent aesthetic quality, represent diverse
communities and a wide range of artistic styles and disciplines; and
WHEREAS, in order to insure that public art is present throughout the community it is
necessary to require that all new development in certain zoning designations in the City of
Petaluma include an element of public art or, where appropriate, contribute to a City fund for
public art, in an amount to be determined by the City Council, in lieu of providing said art; and
WHEREAS, amending the Zoning Ordinance to require public art is consistent with
Program 37.1 of the 1987-2005 General Plan, which encourages a program of public art in parks,
public buildings and public open spaces.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF PETALUMA DOES
ORDAIN AS FOLLOWS:
Section 1. Ordinance 1072 N.C.S. is hereby amended to add the following:
Article 19.6
Public Art
19.6-100 Purpose
19.6-200 Definitions
19.6-300 Public Art Required in Certain Zones
19.6-400 Public Arts Committee
19.6-500 Public Art Fund
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19.6-100 PURPOSE.
The purpose of this ordinance is to authorize the establishment of guidelines, procedures and
standards for the integration of public art into new private and public development and
redevelopment projects.
Public art helps make our city more livable and more visually stimulating. The experience of
public art makes the public areas of buildings and their grounds more welcoming, it creates a
deeper interaction with the places we visit, and in which we work and live. Public art illuminates
the history of a community while it points to the city's aspirations for the future. A city rich in
art encourages cultural tourism which brings in visitor revenues.
To achieve these goals, public art planning should be integrated into project planning at the
earliest possible stage, and the selected artist should become a member of the project's design
team early in the design process.
19.6-200 DEFINITIONS.
"Construction cost" shall mean the total value of the project as determined by the Community
Development Department. Calculations shall be based on construction costs as declared on all
building permit applications, but shall not apply to costs solely attributable to tenant
improvements. Building permit applications shall include, but not be limited to all grading,
building, plumbing, mechanical, and electrical permit applications for the project.
"Construction or reconstruction" means new construction or the rehabilitation, renovation,
remodeling or improvement of an existing building, except those construction activities solely
attributable to tenant improvements, having a construction cost as defined in this Chapter of
$500,000.00 or more.
"Public artworks" means works of art are to be enduring original artworks. They should be of
the highest quality and craftsmanship. They should engage one's mind and senses while
enhancing and enriching the quality of life of the city. The artworks will be generally sited and
an integral part of the landscaping and/or architecture of the building, considering the historical,
geographical and social/cultural context of the site. The artworks shall be constructed in a scale
that is proportional to the scale of the development.
Public artworks may include sculpture, furnishings or fixtures, including but not limited to gates,
walls, railings, street lights or seating, if created by an artist as unique elements. The artworks
can include water elements and walkways.
Public artworks may include artistic or aesthetic elements of the overall architecture or
landscape design if created by a professional artist or a design team that includes a professional
visual artist.
Public artworks may include sculpture, murals, photography and original works of graphic art,
water features, neon, glass, mosaics, or any combination of forms of media, furnishing or
fixtures permanently affixed to the building or its grounds, or a combination thereof, and may
include architectural features of the building.
S—
Public artworks do not include the following:
(a.) Art objects that are mass- produced of standard design such as playground equipment,
benches or fountains;
(b) Decorative or functional elements or architectural details, which are designed solely
by the building architect as opposed to an artist commissioned for this purpose working
individually or in collaboration with the building architect;
(c) Landscape architecture and landscape gardening except where these elements are
designed by the artist and are an integral part of the work of art by the artist;
(d) Directional elements such as super graphics, signage, or color coding except where
these elements are integral parts of the original work of art or executed by artists in unique
or limited editions.
(e) Logos or corporate identity.
"Public art in -lieu fee" means the fee paid to the City of Petaluma pursuant to this Chapter equal
to one percent of construction cost as defined herein. In -lieu fees shall be placed in the Public
Art Fund. The fund shall be used for public art on public property. The fund shall be used
exclusively to (1) provide sites for works of art, (2) acquire and install works of art, (3) maintain
works of art, or (4) support the exhibition of art which is publicly accessible.
"Public art project" means the cost for the development, acquisition, and installation of the
public art required by this ordinance. It shall include the costs for the administration of this
public art program.
"Public construction project" means any publicly funded construction or reconstruction project,
except as provided in Section 19-300(B), of the City of Petaluma or the Petaluma Community
Development Commission with an engineer's estimate of the project cost of $500,000.00 or
more, including but not limited to, the adopted 5 -Year Capital Improvement Program, as
amended from time to time.
"Visual Art Professional" shall mean any of the following: professional artist in any medium,
curator, art critic, art historian, arts educator, architect or other design professional with a visual
arts background or fine arts collector.
19.6-300 PUBLIC ART REQUIRED IN CERTAIN ZONES.
A) Public artworks, as defined in Section 19.6-100, shall be required as part of any
private or public construction or reconstruction project, as defined by Section 19.6-
100, located in the following zoning districts:
1) Administrative Professional Office District (C -O).
2) Neighborhood Commercial District (C -W
3) Central Commercial District (C -C), including mixed use.
4) Highwav Commercial District (C -H), including mixed use.
5) Light Industrial District (M -L).
6) General Industrial District (M -G).
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7) Planned Unit District (PUD) and Planned Communitv District (PCD), except
residential PUD's and PCD's; but including mixed use.
8) T-5 and T-6 Zones, as established by the Central Petaluma Specific Plan
Smart Code, except projects that are entirely residential, but including mixed
use.
9) Anv Citv Zonine District for any public construction project as defined by
this ordinance.
B) Exceptions: The requirements of this chapter shall not apply to the following
activities:
1) Underground public works projects;
2) Street or sidewalk repair;
3) Tree planting;
4) Remodeling, repair or reconstruction of structures which have been damaged by
fire, flood, wind, earthquake or other calamity;
5) Affordable housing construction, remodel, repair or reconstruction projects;
6) Seismic retrofit projects as defined by Petaluma Municipal Code Chapter 17.34;
7)Construction, remodel, repair or reconstruction of structures owned and occupied
by public -serving social service and non-profit agencies.
8) Utility pump stations and reservoirs.
9) Fire sprinkler installation projects as defined by Petaluma Municipal Code
Section 17.20.070 .
C) Any private residential only project of 50 units or more, as permitted in any zoning
district, may choose to voluntarily participate in the public art program. Residential
developers choosing to voluntarily participate in the program shall follow the procedures
set forth in this Section. Applicants choosing to voluntarily participate in the public art
program shall provide public art on the project site, as provided by this Article, and are
not eligible to pay the in -lieu fee.
D) The public art project shall cost an amount not less than one percent of the construction
cost for a private or public project, including all administrative costs borne by the City, as
they may relate to that project. The public art may be located (1) in areas on the site of
the building or addition clearly visible from the public street or sidewalk, or (2) on the
site of the approved open space feature of the project, or (3) upon the approval of any
relevant public agency on adjacent public property, or (4) in a publicly accessible area of
the development project.
E) The creator of public art shall be a practitioner in the visual arts who is not a member of
the project architect, engineering or landscape architect firm. Public art shall be
displayed in a manner that will'enhance its enjoyment by the general public.
F) Compliance with the provisions of this Chapter shall be demonstrated by the owner or
developer at the time of filing a building permit application in one of the following ways:
1) Payment of the full amount of the public art in -lieu fee; or
2) Written proof to the Community Development Department of a contractual agreement
to commission or purchase and install the required public artwork on the subject
development site and a written acknowledgement by the project artist and the owner or
developer, in a form approved by the City, that the proposed public artwork complies
with the following criteria:
a) The art shall be designed and constructed by any person experienced in the
production of such art and recognized by critics and by his/her peers as one
who produces works of art;
b) The art project shall require a low level of maintenance and that the
proposed maintenance provisions are adequate for the long -tern integrity
and enjoyment of the work;
c) The art work shall be related in terns of scale, material, form and content to
immediate and adjacent buildings and architecture, landscaping or other
setting so to complement the site and its surroundings and shall be
consistent with any corresponding action of the Planning Commission, Site
Plan and Architectural Review Committee or City Council as it may relate
to any development entitlements;
d) Permanent art work shall be a, fixed asset to the property;
e) The art work shall be maintained by the property owner in a manner
acceptable to the City;
f) The art work meets all applicable building code requirements.
G) In the event that the City determines that the proposed public art project does not comply
with criteria (a) through (f), above, the matter shall be referred to the Public Arts
Committee for review and a determination as to the project's compliance with criteria (a)
through (f). The determination of the Public Arts Committee may be appealed to the City
Council in the manner prescribed by Zoning Ordinance Section 26-408 (B) and (C).
H) The owner or developer shall provide the City with proof of installation of the required
public artwork on the development site prior to the issuance of a Certificate of
Occupancy.
I) Title to all artworks required by and installed pursuant to this Chapter shall pass to the
successive owners of the development. Each successive owner shall be responsible for
the custody, protection and maintenance of such works of art.
J) If, for any reason, the current owner shall choose to replace any public artwork installed
pursuant to this Chapter, the following requirements shall be met before the artwork is
replaced:
1) The cost of the replacement shall be equal to, or greater than, the cost of the art
to be removed.
2) The location of the replacement shall meet the requirement for public
accessibility in effect at the time of the replacement.
3) The replacement art shall conform, in every respect, to all standards in effect at
the time of the replacement.
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4) The replacement work, location and installation shall violate no other
ordinance.
5) The replacement art shall be available for public view not more than 180 days
after the existing art is removed, unless the period is extended by the
Community Development Director.
19.6-400 PUBLIC ARTS COMMITTEE
A Public Arts Committee is hereby established by the City Council. Terms of office for each of
the Committee members shall be four-year, staggered terms. Said Committee shall be comprised
of seven members as follows:
A) Three members shall be "Visual Arts Professionals", as defined herein, and appointed by
the City Council from the community at -large.
B) One member shall be a member of the Parks, Music and Recreation Commission, as
designated by the members of the Parks, Music and Recreation Commission.
D) One member shall be a member of the Petaluma Arts Council, as nominated by the Arts
Council and appointed by the City Council.
E) Two members shall be appointed by the City Council from the community -at -large
The Committee shall perform the duties required of this ordinance and any other ordinance or
resolution of the City Council pertaining to the City of Petaluma's public art program.
19.6-500 PUBLIC ART FUND.
All fees collected under this ordinance shall be held in a special fund designated "Public Art
Fund," maintained, managed and reviewed by the City Manager, or his/her designee. The Public
Arts Committee shall, as part of the City's annual budget process, estimate the administrative
costs of the public art program for the given fiscal year, including but not limited to staff support
and related expenses; curatorial services; documentation; publicity, community education and
any other services or programs in accordance with the intent of this ordinance. Revisions to the
adopted annual budget for the Public Art Fund shall be subject to the review and approval of the
City Manager, who may determine that said revisions also require the approval of the City
Council.
Section 2. Applicability. The provisions of this ordinance shall apply to any project that
receives any required entitlement approvals (tentative map, rezoning or prezoning, General Plan
amendment and related environmental determination) from the Planning Commission and City
Council after the effective date of this ordinance. If SPARC approval is the only required
entitlement for a project, then the project must receive final SPARC approval prior to the
effective date of this ordinance. If a building permit is only required and none of the
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circumstances listed in this Section apply to the application, then the building permit must be
issued for the project prior to the effective date of this ordinance. However, when a development
agreement or some other agreement authorized by the City Manager is in place that clearly
establishes provisions for the payment of in -lieu fees, said project may be exempt from the
requirements of this ordinance.
Section 3. City Council Review. The City Council shall review the provisions of this
ordinance and the effectiveness of the Public Art program following a period of time deemed
appropriate by the City Council, but not to exceed five years after the effective date of this
ordinance.
Section 4. Exemption from CEQA. The City Council finds, pursuant to Title 14 of the
California Administrative Code, Sections 15061(b)(3) and 15378(a), that this ordinance is
exempt from the requirements of the California Environmental Quality Act (CEQA) in that it is
not a project which has the potential for causing a significant effect on the environment.
E
RESOLUTION -2005
ESTABLISHING PROCEDURES AND GUIDELINES FOR THE CITY OF
PETALUMA PUBLIC ARTS COMMITTEE
WHEREAS, the City Council of the City of Petaluma, by Ordinance , has
authorized the creation of public art program through a combination of zoning
requirements for certain public and private development projects and a Public Art In -Lieu
Fee equal to 1% of defined construction costs; and
WHEREAS, Ordinance authorizes the creation of a Public Arts Committee with
the duties and responsibilities of building and maintaining a meaningful public arts
program in the City of Petaluma; and
WHEREAS, the Public Arts Committee shall perform its duties and
responsibilities in accordance with the procedures and guidelines established herein.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Petaluma does hereby establish the following procedures and guidelines for the Public Art
Program of the City of Petaluma and Public Arts Committee.
PUBLIC ARTS COMMITTEE DUTIES AND RESPONSIBILITIES.
A) Review and approve public art applications and related materials for any public art project on
public property or as part of a public construction project as defined in Chapter 19.6 of the
Zoning Ordinance, pursuant to the following requirements and procedures:
1) A completed public art application form and related materials and information shall
be submitted to the Community Development Department. The public art component
of the public construction project shall be reviewed and approved by the Public Arts
Committee prior to or in conjunction with any other required City entitlement or
permit; or, when an entitlement or permit may not required, prior to City Council
approval of a request to go to bid.
2) Submittal requirements shall include the following: site plans (including
landscaping and lighting details and any other appropriate accessories to complement
and protect the project); structural calculations; a model of the project in its anticipated
context; drawings and photos; material samples and finishes; a detailed cost estimate;
anticipated maintenance requirements and associated costs; the artist's resume
(including training and education, record of group and solo exhibitions, public and
private collections, critiques and articles); slides and/or photos of the artist's past work
which demonstrates similarities to the proposal and the price for which these works
were sold or commissioned (verification of past selling prices shall also be provided);
location of any identifying plaques (plaques shall list only the date, title and artist and
shall not be mounted directly on the project). The number of copies of each required
item shall be determined by the Public Arts Committee and clearly indicated on the
public art application form. Developers are encouraged to provide a wide range of
styles, materials and types when selecting an art project for the program
B) Provide general oversight of the public art program, its projects, and sites including,
but not limited to:
1) Selecting artwork and appropriate locations for the public art program.
Locations can include surface treatments of buildings, retaining walls and
bridges, or may be interior spaces provided they are accessible to the public
for a minimum of eight hours per business day.
2) Selecting artists for commissioned artwork
3) Establishing requirements of design documentation for review of artwork,
and requirements for project records.
4) Establishing maintenance policies and funding.
5) Developing and making recommendations to the City Council on
expenditures from the Public Art Fund.
6) Participating to the extent determined appropriate by the City Manager in
the selection of support staff and consultants necessary to carry out the
duties and responsibilities of the commission.
7) Preparing and implementing a comprehensive plan for the public arts.
.PUBLIC ART FUND ADMINISTRATION
A) The Public Art Fund shall be used to further the intent and purpose of these guidelines
and procedures, the Public Art chapter of the Zoning Ordinance, and in the
administration of the public art program.
B) Permitted expenditures of the Public Art Fund shall include, but are not limited to:
1) The cost of art work and its installation;
2) Water works, landscaping, lighting, plaques and other objects which are an
integral part of the art work;
3) Frames, mats, pedestals and other objects necessary for the presentation of the art
work;
4) Walls, pools, landscaping and other architectural or landscape architectural
elements necessary for the proper aesthetic and structural placement of the art
work;
5) Maintenance and repair of art works funded through the Public Art Fund;
6) Administration of the City's public art program, including staff support and
related expenses, curatorial services, documentation, publicity and community
education.
7) Hiring consultants as may be needed to advise and/or assist the Public Arts
Committee in such areas as: professional appraisal of art work; packing and
shipping art work; conservation and maintenance; collection documentation;
installation design; presentation assistance; contract negotiation; artist selection;
program monitoring; on-site monitoring of art work installation.
C) Nothing shall preclude gifts, grants, bequests, donations or other cash received by the
City Council for art purposes from being placed in the Public Art Fund and used for the
purposes expressed herein or for any other purpose as may be determined by the donor.
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PETALUMA AREA
CHAMBER OF COMMERCE
March 8, 2005 fvJl1R 1 4
Mayor David Glass
Petaluma City Council Members
I 1 English Street
Petaluma, CA 94952
Dear Mayor Glass and Council Members,
The Board of Directors of the Petaluma Area Chamber of Commerce has
o, voted to support the revised Public Arts Ordinance contingent upon the
following two items
iir� tniY
After a Chamber meeting with Mike Moore, Director of Community
Development, two points were suggested that Mr. Moore said would be
included in the ordinance before submitting to the City Council on March 21.
■ Article 19.6 Public Art 19.6-300 B) Exceptions:
Include the mandated installation of sprinkler systems on existing
structures.
■ Add a clause requiring the ordinance to be brought before the City
Council for review in five years from adoption date to determine
whether the ordinance and committee are meeting the intentions of
the program.
It is also recommended that the Art Committee have representation reflecting
a broad cross section of the community with no one group dominating.
The Chamber applauds the Petaluma Arts Council and city staff for bringing
the proposed ordinance back to the public, holding hearings and workshops,
and listening to input received. Changes in the revised document indicate that
the Arts Council listened to suggestions.
Yours truly,
Onita Pellegrini
Chief Executive Officer
cc: Alison Marks, Mike Moore
I+
PETALUMA
ARTS
COUNCIL
Post Office Box 750661
Petaluma, CA 94975
Tel: 707.766.5200
www.petalumaartscouncil.org
Mayor David Glass
Members, City Council
The City of Petaluma
11 English St.
Petaluma, CA 94952
March 14, 2005
Dear Mayor and Council members,
4
K0 R ?M5
CITY CLEh
PETALUMA
After two months of continued community input, we are pleased to return to council in support of the
revised Petaluma Public Art Ordinance. Many legitimate and thoughtful questions and concerns were
raised by the development community, the business community and our citizens at large. The revised
document is the culmination of all segments of the community working together to create solutions. This
highly productive process addressed everyone's concerns and has produced a program of substance and
integrity of which the community can be proud.
We would like to thank Matt White from Basin Street properties who rolled up his sleeves and did valuable
research to address the concerns of developers while also honoring the needs and desires of the community.
We would also like to acknowledge the Petaluma Chamber of Commerce who worked actively with our
committee. They asked hard questions and participated in revisions that spoke to the needs of the business
community. Much good feedback and information was also gathered from the community during the March
5th workshop at Luchessi Community Center.
The Petaluma Arts Council would also like to acknowledge and thank Mike Moore from the Community
Development Department. His continued hard work on this issue, listening skills and patient explanations
helped create a climate of cooperation and collaboration. This process has been an example of how good
public policy is created.
The commitment of the City Council to support the process that has created this ordinance is an example of
leadership that recognizes the financial and social contributions of public art to the community. Petaluma's
public art program will enliven our new public spaces, refine our growing identity and define Petaluma as a
cultural hub of Sonoma County.
We greatly appreciate your consideration and support.
Sincerely,
Alison Marks
President, Board of Directors
Petaluma Arts Council
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