HomeMy WebLinkAboutResolution 2017-142 N.C.S. 09/18/2017Resolution No. 2017 -142 N.C.S.
of the City of Petaluma, California
RESOLUTION AMENDING THE CLASSIFICATION AND COMPENSATION PLAN
BY ESTABLISHING THE CLASSIFICATION AND PAY RANGE FOR A LIMITED
TERM TRANSIT MARKETING COORDINATOR, AUTHORIZING THE POSITION
ALLOCATION OF ONE LIMITED TERM TRANSIT MARKETING COORDINATOR
IN THE PUBLIC WORKS AND UTILITIES DEPARTMENT, AND APPROVING
ADDITIONAL COMPARATOR AGENCIES FOR THE TRANSIT DIVISION
and
WHEREAS, the City wishes to keep current its Classification and Compensation Plan;
WHEREAS, amendments and /or revisions to the Classification and Compensation Plan
are effective upon approval by the City Council; and
WHEREAS, the City Manager /Personnel Officer has determined that certain duties and
responsibilities are appropriately allocated to the classification of a Limited Term Transit
Marketing Coordinator (as attached hereto and marked Exhibit A); and
WHEREAS, the pay range for the classification of Transit Marketing Coordinator, as
listed below, is hereby recommended effective with the adoption of this Resolution; and
WHEREAS, the City of Petaluma receives funding to support transit marketing annually
from both regional and federal sources, and is able to fund this position from transit operating
funds and various transit grants which are reasonably anticipated to continue into the future.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Petaluma:
Approves the amendment to the Classification and Compensation Plan as written in
this Resolution, including the amendment in the Competitive Service of the Personnel
System; and
2. Takes this action pursuant to Personnel Code 3.04.020 and Personnel Rules and
Regulations (Rule IV — Classification and Rule V — Compensation) and that the
notice of this action has been properly posted; and
Resolution No. 2017 -142 N.C.S. Page 1
Step 1
Step 2
Step 3
Step 4
Step 5
Hourly
$27.75
$29.25
$30.75
$32.25
$33.74
Monthly
$4811.67
$5070.90
$5330.12
$5589.35
$5848.58
Annual
$57,740.00
$60,850.75
$63,961.50
$67,072.25
$70,183.00
WHEREAS, the City of Petaluma receives funding to support transit marketing annually
from both regional and federal sources, and is able to fund this position from transit operating
funds and various transit grants which are reasonably anticipated to continue into the future.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Petaluma:
Approves the amendment to the Classification and Compensation Plan as written in
this Resolution, including the amendment in the Competitive Service of the Personnel
System; and
2. Takes this action pursuant to Personnel Code 3.04.020 and Personnel Rules and
Regulations (Rule IV — Classification and Rule V — Compensation) and that the
notice of this action has been properly posted; and
Resolution No. 2017 -142 N.C.S. Page 1
3. Authorizes the position allocation of one Limited Term Transit Marketing
Coordinator within the Public Works and Utilities Department; and
4. Approves the addition of three comparable agencies for the Transit Division, to
include Sacramento Regional Transit District, Santa Clara Valley Transportation
Authority, and the Livermore - Amador Valley Transit Authority.
Under the power and authority conferred upon this Council by the Charter of said City,
REFERENCE: I hereby certify the foregoing Resolution was introduced and adopted by the /Appra, das to
Council of the City of Petaluma at a Regular meeting on the 18`h day of September, fc m�
2017, by the following vote:
City A orney
AYES: Albertson, Vice Mayor Barrett, Mayor Glass, Healy, Kearney, King, Miller
NOES: None
ABSENT: None
ABSTAIN: None
ATTEST: r
City Clerk ayor
Resolution No. 2017 -142 N.C.S. Page 2
Summary
Exhibit A
City of Petaluma, California
CLASS SPECIFICATION
Date: September 18, 2017
Job Class:
Limited -Term Transit Marketing Coordinator
Promote the use of Petaluma Transit to the public through marketing programs; process and
track bus pass and token sales; partner with Transit Operations Contractor on sign installations
and removals; maintain an updated inventory of promotional and sales materials; conduct
group and individual transit usage training; coordinate the ADA Eligibility Determination
program, and plan and attend community events on behalf of Petaluma Transit,
Class Characteristics
General supervision is provided by the Transit Division Manager; responsibilities may include the
direct and indirect supervision of lower level professional, technical, and clerical personnel as
well as interface with and guidance of Transit Operations Contractor personnel. This is a full time,
limited -term position.
Essential Duties, Skills, and Demands of the Position
The duties, skills, and demands described here are representative of those that must be met by
an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with a disability to perform the essential
duties, skills, and demands.
Duties:
Promote use of Petaluma Transit through marketing programs using social media and other
marketing campaigns.
Develop and manage programs designed to increase and expand transit system ridership.
Coordinate a travel training program that educates and teaches individuals and groups,
employers, senior citizens, school classes, and other populations on how to utilize the bus system.
Conduct site visits to various businesses in the community, speaking with local merchants and
citizens about public transit issues, advertising on the bus system, transit needs of the business or
entity, and establish a network of transit information locations (bus schedule displays).
Maintain revenue records on bus pass and token sales, conduct outreach to establish new pass
sales outlets, collect revenues and create summary reports.
Produce a variety of materials for marketing purposes to both English and non - English speaking
audiences, including but not limited to newsletters, flyers, posters, bus schedule brochures,
videos, department websites, and all web -based outreach media; maintain updated inventory
of promotional and sales materials.
Resolution No, 2017 -142 N.C.S. Page 3
Establish and maintain working relationships with media contacts.
Coordinate, organize, set up and staff public events as an ambassador of Petaluma Transit.
Plan and promote transit- specific events to elevate community awareness.
Assist in identifying potential bus stop locations and public needs within the Petaluma Transit
system.
Partner with Transit Operations Contractor on sign installations and removals.
Respond to inquiries, complaints and correspondence from customers and the public.
Coordinate and manage the City's eligibility evaluations contractor, manage the database of
eligible riders, including notifications for eligibility renewals, and support communications with all
clients.
Manage Petaluma's ADA- eligible clients in the R.E.D. Regional Database (Bay Area's ADA
Eligibility database) and support communications with all clients.
Design print and web materials to communicate service information to the public, using
commercial graphic design software such as Adobe Creative Suite to produce bus schedule
booklets /brochures, posters, information flyers, and car cards (ads inside buses).
Post service alerts and changes at bus stops and inside buses.
Observe bus operations for performance measures and provide feedback to Transit Division
Manager and other transit staff. Develop transit system expertise.
Perform related duties as assigned.
QUALIFICATIONS
Knowledge of:
Operational characteristics, services and activities of public transit systems; marketing
techniques and use of social media to build product loyalty and interest; general office
practices including operation of standard office equipment; local, State and federal laws,
regulations and guidelines for public transit systems; outreach techniques and ability to
communicate effectively one -on -one and with groups; public speaking principles and
techniques for effective presentations to various audiences; principles, practices and
terminology related to contract administration.
Skills /Abilities:
Ability to travel on local and North Bay public transportation systems; use office equipment,
computers, and software systems effectively; work productively, independently and in a team
environment; investigate and resolve customer complaints courteously and in a timely manner;
communicate effectively both verbally and in writing; establish and maintain effective working
relationships with those contacted in the course of the work; work effectively with diverse groups,
including seniors and the disabled; learn, understand, and interpret transit policies, rules, and
state and local laws. Be proficient with graphic design in Adobe Creative Suite to design print
and web materials for communication with the public.
Physical Demands and Work Environment;
While performing the duties of this job, the employee is regularly required to sit, use the
computer keyboard and mouse, use hands to finger, handle, or feel, reach with hands and
Resolution No. 2017 -142 N.C.S. Page 4
arms, talk or hear, stand, walk, and stoop, or crouch. Occasionally lift and /or move up to 25
pounds. Specific vision abilities required by this job include close vision, distance vision, color
vision, peripheral vision, depth perception, and ability to adjust focus. Requires the ability to work
in an office environment where the noise level is usually moderate.
Employee will be required to perform Travel Training that requires traveling with senior citizens,
large groups of children, and other populations to bus stops and ride with them on the bus to
familiarize them with the operation of the bus.
Education and Experience
Any combination equivalent to the education and experience likely to provide the required
knowledge and abilities would be qualifying. A typical way to gain such knowledge and
abilities would be:
Education
A Bachelor's degree from an accredited college with coursework in communications, planning,
business, marketing, or related field required.
Experience
Two (2) years of experience working in a transit, communications, outreach, marketing, and /or
customer service environment which demonstrates possession of the knowledge and abilities
listed above. Experience with marketing in public service is highly desirable.
Certifications /Licenses:
Possession of a valid California Class C driver's license.
Additional Requirement:
Ability to speak and write in Spanish is desirable.
Established:
Date: September 14, 2017
Resolution #: 2017 -142 N.C.S.
Department: Public Works & Utilities
FLSA Status: Non - exempt
Resolution No. 2017 -142 N.C.S. Page 5