HomeMy WebLinkAboutResolution 2007-203 N.C.S. 12/03/2007 Resolution No. 2007-203 N.C.S.
of the City of Petaluma, California
RESOLUTION APPROVING THE 2008
DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT AND RELATED BUDGET
AND DECLARING THE INTENTION TO LEVY THE
2008 ANNUAL ASSESSMENT FOR THE DISTRICT
WHEREAS, on November 20, 2000, the Petaluma City Council adopted Ordinance 2104
N.C.S. establishing the Downtown Petaluma Business Improvement District (DPBID), with the
area defined in Exhibit 1; and,
WHEREAS, no changes in boundaries, method of assessment, or rate of assessment are
proposed; and,
WHEREAS, under Section 6.10.100 of the Ordinance, the Board of Directors must
present the City Council with an Annual Report and budget for review and approval prior to City
Council consideration of levying a benefit assessment for the following fiscal year; and,
WHEREAS, the City Council has reviewed and discussed the 2008 DPBID Annual
Report and Budget at a duly noticed public meeting in accordance with State law; and,
WHEREAS, the City Council approves the 2008 Annual Report of the DPBID, which is
on file at the City Clerk's Office for public review, and concurs with the recommended
improvements to the billing process; and,
WHEREAS, the City Council declares its intention to levy an assessment for the
Downtown Petaluma Business Improvement District for Fiscal Year 2008; and,
Resolution No. 2007-203 N.C.S. Page I
WHEREAS, the proposed PDBID 2008 Budget establishes the following budgetary
priorities with estimated revenues and expenditures, as specified in the 2008 PDBID Annual
Report:
® 32% Beautification $23,040
® 32% Marketing $23,040
® 20% Administration $14,400
® 16% Security $11,520
Total: $72,000
NOW, THEREFORE, BE IT RESOLVED that the Petaluma City Council hereby
approves the Downtown Petaluma Business Improvement District (DPBID) 2008 Annual Report
and related budget, referred to herein as Exhibit 2.
BE IT FURTHER RESOLVED that a public hearing will be held January 7, 2008, at
7:00 p.m. or shortly thereafter, at the City Council Chambers, 11 English Street, Petaluma,
California, to consider and act upon a levy of assessment for the DPBID for fiscal year 2008. At
the hearing, written and oral protests may be made.
Under the power and authority conferred upon this Council by the Charter of said City.
REFERENCE: I hereby certify the foregoing Resolution was introduced and adopted by the pp e as to
Council of the City of Petaluma at a Regular meeting on the 3rd day of December, fo
2007, by the following vote:
City At mey'
AYES: Barrett, Harris, Vice Mayor Nau, O'Brien, Rabbitt, Mayor Torliatt
NOES: None
7
ABSENT: Freitas 9
ABSTAIN: None /
ATTEST:
City Clerk M yor
Resolution No. 2007-203 N.C.S. Page 2
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Exhibit 2
Downtown Petaluma Business Improvement District
FY 2008 Annual Report and Budget
1. Changes in Boundaries: None are proposed.
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements/Activities to be Undertaken 8~ Related Budget: As proposed in the budget
below.
5. Surplus/Deficit Carried Over from Prior Year: None
b. Contributions from Other Sources: None
Downtown Petaluma Business Improvement District
2008 Budget Allocations
® 32% Beautification $23,040
m 32% Marketing $23,040
® 20% Administration $14,400
® 16% Security $11,520
Total: $72,000
Beautification - 32% - A volunteer committee meets to consider requests for investing in
beautification projects downtown.
Marketing - 32% -These funds are used to supplement additional funds paid by individual
merchants for the combined marketing efforts to create public awareness of events occurring in
the downtown; i.e., Sidewalk Sale, Trick-or-Treat Trail, and other downtown events such as those
listed under "administration." PDA develops joint marketing agreements with the merchants
using these funds and utilizes the combined buying power of the PDA and merchant community
to obtain favorab{e prices for advertising that would not ordinarily be available to the individual
merchant.
Administration - 20% -Collected funds go to the day-to-day operations of the PDA office. Cost
centers include rent, salary expense, and event coordination (implementation of downtown
events like Butter and Egg Days, Antique Fairer (2), Art and Garden Festival, etc.).
Security - 16% -The PDA contracts for coverage of the general downtown area to be
performed on a regular nightly schedule. (The administration of this contract is not to be
confused with a separate contract not paid for with BID funds for the Keller Street Garage.)
Resolution No. 2007-203 N.C.S. Page 5
Types of Businesses Assessed
Retail, Restaurant and Antique Collectives: Businesses that buy and resell goods or comestibles.
Examples are clothing stores, shoe stores, office supplies and antiques shops as well as businesses
that sell prepared foods and drinks.
Service Businesses: Businesses that sell services. Examples are beauty and barbershops, repair
shops, most automotive-orientated businesses, entertainment businesses such as theaters, etc.
® Lodging: Includes renting rooms by the day or week to community visitors.
• Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists, Doctors,
Accountants, Optometrists, Realtors, Insurance Offices, Mortgage Brokers and most other
businesses that require advanced and /or specialized licenses and/or advanced academic
degrees.
o Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Assessment by Tvpe of Business Within Zones
ZONE A ZONE BZONE C
Restaurants and
Retailers (1-3 Employees) $150 $100 $50
(4-b Employees) $250 $166 $83
(7+ Employees) $350 $232 $1 16
Antique (1-3 Dealers) $150 $100 $50
Collectives (4-6 Dealers) $250 $166 $83
(7+ Dealers) $350 $232 $1 16
Service (1-3 Emp/Operators) $100 $75 $50
Businesses (4-6 Emp/Operators) $200 $150 $100
(7+ Emp/Operators) $300 $225 $150
Professional $125 $82 $41
Businesses
Financial $500 $500 $500
Institutions
Lodging (1-10 Rooms) $150 $150 $150
(1 1-25 Rooms) $250 $250 $250
(26+ Rooms) $350 $350 $350
Note: Retail, restaurant and service businesses will be charged on size which will be determined
by number of employees, either full-time or the equivalent made up of multiples of part-time
employees while Antique Collectives will be charged by number of business licenses active
within one location.
Resolution No. 2007-203 N.C.S. Page 6