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Staff Report 4.D 12/18/2017
DATE: December 18, 2017 Agenda Item #4.D TO: Honorable Mayor and Members of the City Council through City Manager FROM: William Mushallo, Finance Direct � - °` SUBJECT: Resolution to Approve the 2018 Downtown Petaluma Business Improvement District Annual Report and Related Budget; Declaring the Intention to Levy the 2018 Annual Assessment; and Setting a Public Hearing on the Proposed 2018 Annual Assessment RECOMMENDATION It is recommended that the City Council adopt the attached Resolution Approving the 2018 Downtown Petaluma Business Improvement District Annual Report and Related Budget, Declaring the Intention to Levy the 2018 Annual Assessment for the District, and Setting the Public Hearing on the Proposed 2018 Annual Assessment. BACKGROUND In November 2000, the Petaluma City Council adopted Ordinance 2104 N.C.S., establishing the Downtown Petaluma Business Improvement District (DPBID). In the Ordinance, codified in Chapter 6.04 of the Petaluma Municipal Code (PMC), a Board of Directors is established to administer the affairs of the District. Under PMC section 6.04.100, the Board of Directors must present the City Council with an Annual Report and related budget information for review and approval prior to adopting a Resolution of Intention to levy an annual assessment. The City Council cannot adopt, modify or otherwise amend the proposed budget of the district in a manner that is inconsistent in any way with the budget as agreed to and presented by the district board of directors except in the case of a written majority protest from business owners which will pay fifty percent or more of the assessments proposed to be levied. Section 6.04.050 of the Petaluma Municipal Code lists the types of improvements and activities that may be funded by the levy of assessments on businesses within the DPBID. Fundable improvements include, but are not limited to, the acquisition, construction, installation or maintenance of any tangible property with an estimated useful life of five years or more including, benches, trash receptacles, decorations, fagade improvements, and permanent landscaping. The activities that may be funded include, but are not limited to, the promotion of public events which benefit businesses in the area and which take place on or in public places within the area; the furnishing of music in any public place in the area; and activities which benefit businesses located and operating in the area, including but not limited to, commercial shopping and promotional programs. The Petaluma Downtown Association (PDA) Board serves as the DPBID Board of Directors. The fiscal year for the DPBID begins on January 1 st. The types of improvements and activities included in the 2018 proposed budget for funding by the levy of assessments on businesses in the District are as follows: 27% Security $17,550 23% Marketing $14,950 30% Beautification $19,500 20% Administration $13,000 Total: $65,000 A detailed listing of the activities included in these categories is provided in Attachment 7. DISCUSSION Pursuant to PMC Section 6.04.100, the district board of directors must annually present a budget for City Council review and approval prior to the beginning of each fiscal year. The purpose of this process is to comply with the California Streets and Highways Code Section 36500 et seq. ( "the Act ") provisions regarding public notice and hearing prior to establishing the benefit assessments for the following fiscal year. It is recommended that the public hearing be held on January 8, 2018. At that time the City Council will be asked to consider public comment and input on the proposed budget and the DPBID annual assessment. A draft version of the notice that is going out to approximately 600 businesses in the district boundary is provided in Attachment 4. Mungle & Associates performed the DPBID billing and collection services for 2017 and will carry out these same services in 2018. The services include printing and mailing the DPBID notices and attachments, processing and depositing all payments, and preparing and submitting reports to PDA staff for periodic review. Mungle & Associates will mail up to 3 notices and make a reminder call approximately 15 days after the deadline to pay. Mail for the DPBID will be sent to Mungle & Associates' office and processed for deposit into a DPBID bank account. Mungle & Associates also will provide year -round delinquent account collection services for 2014, 2015, 2016 and 2017 DPBID calendar years. FINANCIAL IMPACTS Over the past ten years, the DPBID has received the following from assessments: • 2008 $54,644 • 2009 $49,932 • 2010 $55,757 • 2011 $55,994 • 2012 $45,176 • 2013 $45,505 2 • 2014 $47,000 • 2015 $61,940 (includes collections from 2012, 2013, and 2014) • 2016 $71,544 (includes collections from 2014 and 2015) • 2017 $64,795 Mungle & Associates' fee for calendar year 2018 billing and collection services is $10.15 per business billed which is estimated to be $6,300.00. 2017 and 2018 collection services are included in the rate per business billed. 2016 and prior years' collections on overdue accounts will be billed on an hourly basis not to exceed 25% of the collected amount. Fees will be invoiced to the PDA and paid for by the PDA. ATTACHMENTS 1. Resolution Approving 2018 Annual Report and 2018 Budget and Declaring Intention to Levy Annual Assessment 2. DPBID Annual Report, Budget and Map for 2018 Fiscal Year 3. Ordinance 2104 N.C.S. (Exhibit 1 to Resolution) with Exhibit A to Ordinance 4. Draft Public Notice 5. Letter of Correspondence 6. Draft DPBID Invoice and Letter to Business Owners with Attachments 7. 2017 Fiscal Year DPBID Funds Received and Expenditures and Financial Information from the Petaluma Downtown Association 3 ATTACHMENT 1 RESOLUTION APPROVING THE 2018 DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED BUDGET; DECLARING THE INTENTION TO LEVY THE 2018 ANNUAL ASSESSMENT FOR THE DISTRICT; AND SETTING A PUBLIC HEARING ON THE PROPOSED 2018 ANNUAL ASSESSMENT WHEREAS, on November 20, 2000, in accordance with California Streets and Highways Code Section 36500 et seq. ( "the Act "), the Petaluma City Council adopted Ordinance 2104 N.C.S., later codified as Chapter 6.04 of the Petaluma Municipal Code, establishing the Downtown Petaluma Business Improvement District ( "DPBID "), within the area described in Exhibit 1, which is attached to and made a part of this Resolution; and WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the types of improvements and activities that may be funded by the levy of assessments on businesses within the DPBID as follows: A. The acquisition, construction, installation or maintenance of any tangible property with an estimated useful life of five years or more including, but not limited to, the following improvements: 1. Benches 2. Trash Receptacles 3. Decorations 4. Fayade Improvements 5. Permanent Landscaping B. Activities including, but not limited to, the following: 1. Promotion of public events which benefit businesses in the area and which take place on or in public places within the area. 2. Furnishing of music in any public place in the area. 3. Activities which benefit businesses located and operating in the area, including but not limited to, commercial shopping and promotional programs; and WHEREAS, under Section 6.04.100 of the Petaluma Municipal Code, the Board of Directors established to govern the affairs of the DPBID must present the City Council with an annual report and budget for review and approval prior to the City Council consideration of levying a benefit assessment for the following fiscal year; and 0 WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in accordance with the Act, which establishes annual procedures governing the levy of assessments pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent giving notice of a public hearing at which written and oral protests may be made concerning levy of an annual assessment, and adoption of a resolution approving the annual report and levying the assessment; and WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual assessments pursuant to the Act must be conducted in accordance with Sections 36524 and 36525 of the Act, which provide as follows: A. The City Council shall hear and consider all protests against the establishment of the area, the extent of the area, or the furnishing of specified types of improvements or activities within the area. A protest may be made orally or in writing by any interested person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. B. Every written protest shall be filed with the City Clerk at or before the time fixed for the public hearing. The City Council may waive any irregularity in the form or content of any written protest and at the public hearing may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. C. Each written protest shall contain a description of the business in which the person subscribing the protest is interested sufficient to identify the business and, if a person subscribing is not shown on the official records of the City as the owner of the business, the protest shall contain or be accompanied by written evidence that the person subscribing is the owner of the business. A written protest which does not comply with this section shall not be counted in determining a majority protest. D. If written protests are received from the owners of businesses in the proposed area which will pay 50 percent or more of the assessments proposed to be levied and protests are not withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings to create the specified parking and business improvement area or to levy the proposed assessment, as contained in the resolution of intention, shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. E. If the majority protest is only against the furnishing of a specified type or types of improvement or activity within the area, those types of improvements or activities shall be eliminated; and WHEREAS, the 2018 DPBID Annual Report proposes no changes in the boundaries, method of assessment, or rate of assessment related to the DPBID; and the proposed DPBID 2018 Budget establishes the following budgetary priorities with estimated revenues and expenditures: 5 27% Security $17,550 23% Marketing $14,950 30% Beautification $19,500 20% Administration $13,000 Total: $65,000 WHEREAS, the 2018 Annual Report of the DPBID is on file at the City Clerk's office for public review and contains a full and detailed description of the DPBID improvements and activities to be provided for the 2018 fiscal year, the boundaries of the DPBID and any benefit zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID for the 2018 fiscal year. NOW, THEREFORE, BE IT RESOLVED THAT subject to California Streets and Highways Code Section 36500 et seq. (the "Act ") and a public hearing to be held pursuant to the Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual Report and Budget for Fiscal Year 2018 to pay for improvements and activities within the DPBID which is attached and made a part of this Resolution as Exhibit 1 in accordance with Chapter 6.04 of the Petaluma Municipal Code and the Act. The City Council reviewed and approved the DPBID 2018 Annual Report and Budget at their December 18, 2017 Council meeting, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA; and BE IT FURTHER RESOLVED that a public hearing will occur on January 8, 2018 at 7:00 PM, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA, concerning levy of the assessment proposed for the DPBID for calendar year 2018. At the hearing, written and oral protests may be made in accordance with California Streets and Highways Code Sections 36524 and 36525. 0 ATTACHMENT 2 DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT, BUDGET AND MAP FOR 2018 1. Changes in Boundaries: None are proposed. 2. Changes in the Basis or Method of Assessment: None are proposed. 3. Changes in Classification of Businesses: None are proposed. 4. Improvements /Activities to be Undertaken & Related Budget: As proposed in the budget below and detailed in Attachment 7. 5. Surplus/Deficit Carried Over from Prior Year: None 6. Contributions from Other Sources: None Downtown Petaluma Business Improvement District 2018 Budget Allocations 27% Security $17,550 23% Marketing $14,950 30% Beautification $19,500 20% Administration $13,000 Total: $65,000 Security - 27% - The PDA contracts for coverage of the general downtown area to be performed on a regular nightly schedule. (The administration of this contract is not to be confused with a separate contract not paid for with DPBID funds for the Keller Street Garage.) Marketing - 23% - These funds are used to supplement additional funds paid by individual merchants for the combined marketing efforts to create public awareness of events occurring in the downtown; i.e., Sidewalk Sale, Trick -or- Treat Trail, and other downtown events such as those listed under "administration." PDA develops joint marketing agreements with the merchants using these funds and utilizes the combined buying power of the PDA and merchant community to obtain favorable prices for advertising that would not ordinarily be available to the individual merchant. Beautification - 30% - A volunteer committee meets to consider requests for investing in beautification projects downtown. Administration - 20% - Collected funds go to the day -to -day operations of the PDA office. Cost centers include rent, salary expense, and event coordination (implementation of downtown events like Butter and Egg Days, Antique Faires (2), Art and Garden Festival, etc.). 7 Types of Businesses Assessed ® Retail, Restaurant and Antique Collectives: Businesses that buy and resell goods or comestibles. Examples are clothing stores, shoe stores, office supplies and antiques shops as well as businesses that sell prepared foods and drinks. ® Service Businesses: Businesses that sell services. Examples are beauty and barbershops, repair shops, most automotive - orientated businesses, entertainment businesses such as theaters, etc. ® Lodging: Includes renting rooms by the day or week to community visitors. ® Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage Brokers and most other businesses that require advanced and /or specialized licenses and /or advanced academic degrees. • Financial Institutions: Includes Banking, Savings, Loan and Credit Unions. Assessment by Type of Business Within Zones ZONE A ZONE B ZONE C Restaurants and Retailers (1 -3 Employees) $150 $100 $50 (4 -6 Employees) $250 $166 $83 (7+ Employees) $350 $232 $116 Antique (1 -3 Dealers) $150 $100 $50 Collectives (4 -6 Dealers) $250 $166 $83 (7+ Dealers) $350 $232 $116 Service (1 -3 Emp /Operators) $100 $75 $50 Businesses (4 -6 Emp /Operators) $200 $150 $100 (7 +Emp /Operators) $300 $225 $150 Professional $125 $82 $41 Businesses Financial $500 $500 $500 Institutions Lodging (1 -10 Rooms) $150 $150 $150 (11 -25 Rooms) $250 $250 $250 (26+ Rooms) $350 $350 $350 Note: Retail, restaurant and service businesses will be charged on size which will be determined by number of employees, either full -time or the equivalent made up of multiples of part-time employees while Antique Collectives will be charged by number of business licenses active within one location. x fill] > Z z L2 (L 0 r Ulu LI NE'N -1W wlll� I 2 4 6 .g 10' 11 .12 13 14 15 16 17 • 18 19 20 21 22 23 24 25 26 27 28 29 30 3i 32 33 OF ORDINAN103" ATTACHMENT 3 EXHIBIT 1 TO RESOLUTION ORDINANCE NO, 2104 N.as. Introduced by Councihnember Seconded by Councilmember Matt Ma ' ire Pamela Torliatt AN OR DIKAt�CE Oy+ l + CEE X COUN611, O:P TffPl CMS' 4 Pr'sAxUMA, CAL1UORN1A, A1DjEW G CHAPTER 6.04'X0 TIC PET - A UmA, MUNICIPAL CODt' ESTABLTSMNG TfWi 1D0WNT6WN Pri TALumA .BUSMSS D"ROVI NT DIST`IZ1CCT RECITALS: WRE, RE, AS,, on September 18, 2000, the City Councu of Petaluma, on"behal£ of the City of Petaluma, . '(the "City"), adopted Resolution #00 -177 W.C.S. (the `esplution " "), declaring its intention to establish a Parldng• and Business Improvement District (hereinafter referred to as the 11Dz8tda "), to levy a benefit assessment on all businesses, trades; professions; and vendors within said District, tha proceeds of which shall. be used for the public purposes ligrein -described to benefit the businesses in the District, pursuant to the P'arldng-and Business Improvement, .Area Law a£ 1989,• Pant 6 (cox>rnencing vdth Section. 36500) of Division 18 of the California Streets and•I-Iighways Code (tho "Act"); and, W11m, x,AS, pursuant to the .A-ct •and the Rosolutiori, City conducted a public hearing, after having given due notice thereof as required by law, on October 16, 2000, at 7;00 P1VT, at City Sall, I I English Street, •Petaluma, Cali;r' h—* and, WRE, PWAS, said public hearing has been held and the City Council has heard and considered all oral andw<itten'profests and afPer comments regarding such proposed actions; and, Ord, 2104 NCS Page 1 10 • r ' I 'WjMnA.S, protests.in writing from businesses in the proposed District paying SO °l or more of 2 the proposed assessment have not been received; and, 4 WEE' RE' this City Council has ' now dekermined to establish the proposed District as- a. 5, Parking and Business Improvement .Area, to provide for the imposition of a benefit assessment 6 and.to adopi an ordinance to such effect; aild, 7 8 WMPMA$, in the opinion of this City Council, the businesses within the District will be 9 benefited by the 'expenditure of the fund's raisold by the assessment's levied hereby in the manner 10 prescribed herein; and, 12 WMt?EA.S, this City Council may, for each ofthe purposes set forth in Section 365101 & 36513 13 of the Act, establish one or mare separate benefit zones based "upon the degree of benefit derived 14 from the formation of the District, and may impose a tiered assessment or charge within each of 15 the benefit zones; and, 16 17 W:07 + AS, all 'provisions, of the Art 'applicable to thb establishm.ezit, ' modification; or 18 disestablishmQnt of a District shall apply to -the establishment, codification, or disestabrishment 19 of benefit zones pursuant to the Act, and the establishment or the'modification bf any benefit 20 zone - shall follow the,sarhe •procedu.re as. provided for under the establishment" of a parking and 21 bwiness improvement distzict; ,and, the disestablishment of a benefit zone shall follow the "same 22 procedure as provide for disestablishment ofaDI .trict; and, 24 'W ' IdAS, upon the request of the District. Board of Directors, this City Council 'shall: • 25, commence t1le proceedings required• by law to amend the boundaries, assessments or charges 26 established pursuant to this Ordinance subject to approval of the Board of Directors of the 27 District as expressly provided for herein; said modiiYCations being made pursuant to the 28. procedural requirements of the Act, but no assessment or charge shall bo-modided which would 29 impair the ability of the District td meet the obligations of a* contract to construct or operate 30. physical improvements in the District; and, 31 Ord, 2104 NCS . . page 2 12 I WMi REAS, adjustments may be .made in the assessments or charges to businesses in the 2 District, or in the uses to which the revenue -shall be put, 'as' specifier in this Ordinance and 3 subject: to Board approval, provided such changes are 'made. by a supplemental Ordinance 4 adopted after a hearing before the City Council; and, 6 VVHEREA.S, for purposes of the assessments or charges to be imposed, pursuant W, this, 7 Ordinance, this City Coun61 maY, mare a reasonable classificatiori of businesses, giving 8 consideration. tu- various factors, including general benefit to businesses and the degree 'ofbenefit 9 received from District programs; and; I 1 WMI REAS, the assessments or charges levied on businesses pursuant to this Ordipance sha11, to 12 the• maximum extent.-feasible, be levied on the basis of the estimated benefit to this businesses 13 within the District-. 14 15 NOW, TRERE1 rtwE, THE CITY ,COUNCM OF TIC CITY OF PE, TALUMA .DOES 16 OIW AIN AS FOLLOWS -. 18 Section 1. Resoltition• of Intention, Public Hearing and Findings, The Recitals hereof- .Which set 19 forth facts regarding the adoption of Council Resolutions, the coziduct of public hearhigs. and '20' . certain findings of the City Council;'are true and correct and incorporated herein by rePerenco. 22 Section.' CHAPTER. 6,04 is hereby added to the Petaluma Municipal Code; providing as 23 - follows: ' • 24 ' 25. CHOT.FR. 6.04 Ij0WNT0WNPETAd UMA. )3US: SS1U0PROVEMENT DISTRICT. 27 6.04,010 Definitioxj�. 28 7n order- to distinguish between District businesses and for the purpose of calculating and 29 applying the amount of assessments owed, the following definitions shall apply; 30 31, Ord. 2104 NCS Page 3 12 . 1 2 3 4 5 6 7 8 •9 .10 , 11 12 13 14 15 16 17 18 19 20 21 22 23 24. 25 26 27 28 29 30 31 A. �. Retail Businesses: "Retail Businesses" include all businesses not covered by other definitionsset'out in this section, at least filly percent (50 %) of whose grass income is derived from " xatail sales" as- that term -is defined under the California Sales and Use xax Law. The fact that a substantial part of its business consists ofsales other than retail sales doos .root exclude said business from this classification so 'long as such other business component does n.ot, account for more-than fifty percent (so %) of said busiriess' gross income, Restaurants: "Restaurant ". businesses include cafes, eating establishments, sandwich shops, dinner houses, restaurants •and fast food services and other similar businesses; C. .Antique Collectives: "Antique, Collectives" • includes such businesses and business locations that represent multiple dealers of ani.•ique merchandise within one location.. D, Service: "Service" businesses include businesses that combihe retail and product services, Examples are appliance stores, most automotive- oriented businesses, '-repair :shops, repairing and'servicing businesses and service stations. Other businesses of a general service -type nature such as general office, news and advertising media, printers, renting.. and leasing businesses, utilities, • vending machine businesses, household finance companies, entertaiirm' At businesses anq other similar businesses not otherwise included in categories a, l?, c, e, or g are included in tlus'section;- L, Lodgixrg: "Lodging" businesses include inns, Hotels; motels, RV Parks and other similar businesses; F, Professional: "Professional" includes 'attornoys, .architects, accountants, engineers, surveyor's, physicians, dentists, optornetrists, chiropractors and -others in a medical I Health servicq� field, consultants; real estate bT- okers, financial advisors, laboratories (including dental and optical),:hearing aid services, artists, lhotdgraphers and designers. Ord. 2104 NCS Page 4 13 I G. Mx Miat: Banks, savings•& lodes., oreditunions, etc. 3. H, Calendar'Year: "Calendar Year" means-,Sanuary Ist to and including December 31st of 4, the same year. 6 I, Billing Period: "Billing Period" shall refer to the period of any portion of a calendar year 7 in which a business operation as defined above. 9 6.04.020 El stablishruent of B6adaries. 10 .A. Parking and Business Improvement -.District is hereby established pursuant to the Parking and' 11 Business Xinprovement Area Law of 1989, Streets and Highways Code Section 36500 et seq. The 12 boundaries of the District and.. the benefit zoiies within the District shall be as set fazth on the 13 exhibit ' "A.'>, as attached, to the Ordinance adopted to create said District.and incorporated herein . 14 by reference. This District shall be known as the "Downtown Petaluma Business ]znprovement 15 DiStri . (the "Dlstriof M 17 6.0 -,030 )IIstablishmant of District Board-of Directors. 18 There -shall be a Board of Directors ( "Board ") of the Distfld to administer the aff airs of the 19 'District. Said Board shall be constituted of businesses within the District. Within the Board there 20 • shall be a President, .Vice - President, Secretary and Treasurer Bleated by the membership, and 21 such other' afiiceis as deemed necessary by the Board.: Such other officers shall be appointed by 22 the Board of'-Directors at their discretion. All 'voting within the. District regarding election of 23 B oard Members and any actioms regarding the norinal • and rout e conducting . of .District .24 Business shall be based on one (1) vote per assessed dollar, and said business i'nust. be current in 25 paycrient. oftheir- District assessments) to participate in such votes, 26 27 6,04.040 Establisiimexit OfBene #itA.ssessment. . -28 Ali 'businesses, trades, and professions located within the District boundaries shown on the 29 Exhibit "A" referenced in Section. 6.04,030;-shall, commencing January' 1, 2001, pay an annual 30 benefit assessment to the District in an amount adopted byIZ.esolution of the City Council of the 31 ' City ofPe6lurna. -Ord, 2104NCS Page 5 14 1 - 6;04.050 purpose and Use of:Benefrt Assessments', - 2 The types- of improvements and activities 'proposed to be Funded by the levy of assessments on 3 businesses inthe District are as follows: 4 5 A. The- acquisition, construction, installation, or maintenance of any' tangible property with 6 an estimated useful life of five years or more including, but not Jimited to, the following 7 improvements: ' 8 1 Benches; . • • - . 9 2 i'rash zeceptacles; ; 10 3 • Decorations; 11 4 >iacada improvements; 12 S Permanent landscaping 13 ' 14 B, ' Activities including but not limited to the following: 15 1 promotion of public ovents which benefiit businesses in the area and which- tape 16 place on'or'in public places withinthe area; 17 2 Furnisliing,ofmusic in any public place in the area; 18 3 Activities •which benefit businesses located acid operating in the area, including 19 :but 3xot limited to commorcial•shopping and promotional programs. 21 6.04,060 EW sions From Benefit.A.ssessment, 22 No person. or business shall be required to' pay an assessment basod on, (a) a residential use of 23 the property withinl the District, or. (b) a non-profit organization as, defined by Section. 501 (C) (3) 24 • or (C) (6) of the Internal Revenue Service Code located within the District. , 25 26 6.04.070 New!3usixiess Assesswent W liver. 27 Any new business established within the District shall not be required to pay.an assessment for 28 the Billing Period during which said business is initiated. The business will hava been 29 considered initiated on the date ofissuance of the business' license. This waiver. shall not apply to 30' an existing business that has changed ownership or Iocai;ion within the District. City agrees to 31 supply the District with timely information rogarding new' - businesses initiated within the District. Ord, 2104: NCS Page 6 15 1 6,01.080 Collection ofDowntown-BenefitAssessweut. 2 The benefit -assessment authorized by this Ordinance for Downtown Petaluma businesses 3 (Section 5.0 hereofl, shall be billed and collected each Calendar Year: The KD'Advisory Board 4 may, from time to tune, assess late charges on unpaid BID 'assessment charges. 5 6 ' 6.04.090 'Voluntary Contributions to District. 7 Contributions to the District shall be permitted on a voluntary basis. The. boundary of the 8 District shall not be modificd as a result of the contribution, nor shall said contributing business 9 be considored a member of the District for voting'or other purposes. However, said business 10 malting a voluntary contribution may be entitled to participate in the pragrarns of the District 11 upon a finding by the Board ofDirbetors that the District derives a benefit from said' business' 12 participatidn in the program, 13 14 6.40,100 Anniml Budget Process. 15 . Pursuant to the Act, it shall be necessary fox the District Board of Directors to present an aim-uaI- 16 : ' budget. for City Council review and approval prior to the beginning of each Fiscal Year.,' The 17 purpose-of this process is to corn ty with the Act provisions regarding public notice and hearizig 18 . prior to establishing the benefit assessments for the following Fiscal Year. City shall not adopt, 19 modify or.otherwise amend any Fiscal.Y"ear budget of the District that is inconsistent in anyway 20 with said Fiscal Year's budget as agreed to and presented by the District Doaxd of Directors 21 ' except-in the case of d written majority protest (regarding elimixiation or modification of any 22 specific budget iteni) from business' owners. which -will pay 50% or more of tire assessments 23 ' : proposed to be levied as to any spscifir, budget item pursuant to GC Section 36525 (b)' such 24 case the written protest, regarding any specific budget item shall be grounds to alinainate or 25- modify said,expenditure from the District's proposed budget pursuant to the written protest. z6' 27 6. 10.110. Decisions Regarding Expenditure of Funds, 28 A.s provided for within the guidelines of SB 1424, decisions of.tbe District Board of Directors 29 regarding expenditure of all firnds generated under this program shall be final. 30 31 Ord. 2104 NCS Page 7 IN 1 6.40.120 DxstrictTroceeds Do Not Offset City Services. 2 City specifically finds and declares that the funds derived from the District shall not be used to 3 offset or. d rmnish current maintenance, capital improvement programs, including but not limited ' 4 to, public property and sidewalk 'cleaning, street cleaning and maintenance, • tree •maintenance, 5 restrooi cleaning and maintenance. The City is not bound or obligated to' any specific amount 6 of funding to tie District, 7 • 8 6.40.130 Disestablishment of the District. 9 Proceeding to: disestablish the District shah. be initiated by the City Councit following the 10 . pi asentation of a petition to the City Council signed by business owners paying 50% ox more of 11 the assessments levied in the District. Proceedings to disestablish the District shall follow the 12 procedures sett forth, in GC Seotion 36550. The City Council shalt disestablish the District if, 13 following the public hearing prescribed in Section 36550 (b), written protests are not withdrawn •14 as to reduce the protests below the 50 %)evel..In the event of•disestablishtnent of the District, _- ..--- _1- 5--- remaining revenues of the District shall be receded to paying* business owners in a•. pro -rata 16 manner caloulated , in the same manner as was used to establish the, most recent assessments 17 applied in the District. 19 : Section 3. If any•serldon, subsection, sentence, clause or phrase of this ordinance is, for any 20 reason, held to be invalid or unconstitutional, . such invalidity or unconstitutionality shall not 2i. affect the validity or constitu'tionRlity of the remaiziing portions of this ordinance, it being 22. ; expressly declared that this ordinance and each section, subsection, clause ate phrase hereof 2�.. would have been prepared, proposed, adopted, approved and ratified irrespective of the fact that 24 • ' any One or more other sections, subsections, sentances, clauses, or phrases be declared invalid or 25 u110oxistituti6nal. 26 27 SeGtion-4. The ordinance shall take effect upon the thirty-first (31st) day after its fwal passage, 29 Ord. 2104 NOS Page 8 `n I INTRODUCED and ordered Posted/Published this 16th day of October 2000, ADOPTED this 2 20th day of November, 2000, by the following vote: 4 AYE S; Sealy, Keller, Cader- Thom.psdzi, I3amilton, Maguire; Vice Mayor Toxliatt; Mayor 5. Thompson :6 7 NOES: None 9 ABSENT: None 10 .11 ABSTAIN: None 12 13 '14 Mayor 15 16 ATTEST: A1'P1�O�IEiS O RM: � 18 I 19 Ci Cle City Attorn s Ord. 2104NCS . Page 9 18 r El XMBTT A TO ORDINANCE 2104 N.C.S. iLI David Glass Mayor Chris Albertson Teresa Barrett Mike Healy Gabe Kearney Dave Ding Kathy Miller Cotineihneinbers Finatice Department 11 English Street Petaluma, CA 9-1952 Phone (707) 778 -4352 Fax (707) 931 -0667 E -Mail: finance @cl.pelahtnta. ca, its General Services Phone (707) 778 -4384 Purchasing Phone (707) 778 -4352 Fax (707) 931 -0667 E Mail: frnance@cipetaluma. ca.trs Utility Billing Phone (707) 718 -4350 Fax (707) 931 -0667 E Mail: u01i tybills @ci petahm+a. ca its POST OmcE Box 61 PE, TALumA, CA 94953 -0061 December 20, 2017 DRAFT ATTACHMENT 4 NOTICE OF PUBLIC HEARING RESOLUTION APPROVING THE 2018 DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND RELATED BUDGET; DECLARING THE INTENTION TO LEVY THE 2018 ANNUAL ASSESSMENT FOR THE DISTRICT; AND SETTING A PUBLIC HEARING ON THE PROPOSED 2018 ANNUAL ASSESSMENT WHEREAS, on November 20, 2000, in accordance with California Streets and Highways Code Section 36500 et seq. ("the Act "), the Petaluma City Council adopted Ordinance 2104 N.C.S., later codified as Chapter 6.04 of the Petaluma Municipal Code, establishing the Downtown Petaluma Business Improvement District ( "DPBID"), within the area described in Exhibit 1, which is attached to and made a part of this Resolution; and WHEREAS, Section 6.04.050 of the Petaluma Municipal Code lists the types of improvements and activities that may be funded by the levy of assessments on businesses within the DPBID as follows: A. The acquisition, construction, installation or maintenance of any tangible property with an estimated useful life of five years or more including, but not limited to, the following improvements: 1. Benches 2. Trash Receptacles 3. Decorations 4. Fagade Improvements 5, Permanent Landscaping B. Activities including, but not limited to, the following: I. Promotion of public events which benefit businesses in the area and which take place on or in public places within the area. 2. Furnishing of music in any public place in the area. 3. Activities which benefit businesses located and operating in the area, including but not limited to, commercial shopping and promotional programs; and WHEREAS, under Section 6.04.100 of the Petaluma Municipal Code, the Board of Directors established to govern the affairs of the DPBID must present the City Council with an annual report and budget for review and approval prior to the City Council consideration of levying a benefit assessment for the following fiscal year; and WHEREAS, the requirements of Petaluma Municipal Code Section 6.04.100 are in accordance with the Act, which establishes annual procedures governing the levy of assessments pursuant to the Act, including preparation of an annual report, adoption of a resolution of intent giving notice of a public hearing at which written and oral protests may be made concerning levy of an annual assessment, and adoption of a resolution approving the annual report and levying the assessment; and WHEREAS, Section 36535 of the Act provides that public hearings on levy of annual assessments pursuant to the Act must be conducted in accordance with Sections 36524 and 36525 of the Act, which provide as follows: A. The City Council shall hear and consider all protests against the establishment of the area, the extent of the area, or the furnishing of specified types of improvements or activities within the area. A protest may be made orally or in writing by any interested person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. B. Every written protest shall be filed with the City Clerk at or before the time fixed for the public hearing. The City Council may waive any irregularity in the form or content of any written protest and at the public hearing may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. C. Each written protest shall contain a description of the business in which the person subscribing the protest is interested sufficient to identify the business and, if a person subscribing is not shown on the official records of the City as the owner of the business, the protest shall contain or be accompanied by written evidence that the person subscribing is the owner of the business. A written protest which does not comply with this section shall not be counted in determining a majority protest. D. If written protests are received from the owners of businesses in the proposed area which will pay 50 percent or more of the assessments proposed to be levied and protests are not withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings to create the specified parking and business improvement area or to levy the proposed assessment, as contained in the resolution of intention, shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. E. If the majority protest is only against the furnishing of a specified type or types of improvement or activity within the area, those types of improvements or activities shall be eliminated; and 21 WHEREAS, the 2018 DPBID Annual Report proposes no changes in the boundaries, method of assessment, or rate of assessment related to the DPBID; and the proposed DPBID 2018 Budget establishes the following budgetary priorities with estimated revenues and expenditures: 27% Security $17,550 23% Marketing $14,950 30% Beautification $19,500 20% Administration $13,000 Total: $65,000 WHEREAS, the 2018 Annual Report of the DPBID is on file at the City Cleric's office for public review and contains a full and detailed description of the DPBID improvements and activities to be provided for the 2018 fiscal year, the boundaries of the DPBID and any benefit zones within the DPBID, and the proposed assessments to be levied on businesses in the DPBID for the 2018 fiscal year. NOW, THEREFORE, BE IT RESOLVED THAT subject to California Streets and Highways Code Section 36500 et seq. (the "Act ") and a public hearing to be held pursuant to the Act, the Petaluma City Council intends to levy the assessment described in the DPBID Annual Report and Budget for Fiscal Year 2018 to pay for improvements and activities within the DPBID which is attached and made a part of this Resolution as Exhibit 2 in accordance with Chapter 6.04 of the Petaluma Municipal Code and the Act. The City Council reviewed and approved the DPBID 2018 Annual Report and Budget at their December 18, 2017 Council meeting, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA; and BE IT FURTHER RESOLVED that a public hearing will occur on January 8, 2017, at 7:00 PM, at the Petaluma City Council Chambers, 11 English Street, Petaluma, CA, concerning levy of the assessment proposed for the DPBID for fiscal year 2018. At the hearing, written and oral protests may be made in accordance with California Streets and Highways Code Sections 36524 and 36525. City Clerk's Office City of Petaluma 11 English Street Petaluma, CA 94952 ® In accordance with the Americans with Disabilities Act, if you require special assistance to participate in this meeting, please contact the City Clerk's Office at (707) 778 -4360 (voice) or (707) 778- 4480 (TDD). Translators, American Sign Language interpreters, andJor assistive listening devices for individuals rnith hearing disabilities will be available upon request. A minhnurrr of 48 hours is needed to ensure the availability of translation services. In consideration of those iWth nniltiple chemical sensitivities or other environmental illness, it is requested that you refrain fi-orn ra!earing scented products. The City Clerk hereby certifies that this agenda has been posted in accordance with the requirements of the Government Code. 1754406.1 PAPA BOUNDARY MAP EXHIBIT 1 > T 1I e QQ po 0B1 A IL N Y as — +�EEE� � d P� N1YHt. fifty N in Y }y tGlf MINE MEMO W f �,�j� �a �e4 � E� ♦/ J r r I xv/< e t �a: t-� 23 EXHIBIT 2 Downtown Petaluma Business Improvement District FY 2018 Annual Report and Budget 1. Changes in Boundaries: None are proposed. 2. Changes in the Basis or Method of Assessment: None are proposed. 3. Changes in Classification of Businesses: None are proposed. 4. Improvements /Activities to be Undertaken & Related Budget: As proposed in the budget below. S. Surplus/Deficit Carried Over from Prior Year: None 6. Contributions from Other Sources: None Downtown Petaluma Business Improvement District 2018 Budget Allocations 27% Security $17,550 23% Marketing $14,950 30% Beautification $19,500 20% Administration $13,000 Hei htend security during holidays and peak times Total: $65,000 BID 2018 Proposed Projects Projected Revenue - -- Total Possible S 75,000 Projected from total district data Expected S '65,000 Assuming 87% collections Proposed Projects Expected Possible Notes Security Patrols $ 12,500 Private security patrols DAILY 10 m -0am 52 weeks Additional security $ 3,550 Hei htend security during holidays and peak times Misc. Security $ 1,500 Event driven SubTotal $ 17,550 Securi 27% $ - 17,550 $ 20,250 Destination marketing downtown $ 2,216 Destination marketing ads & editorial in Chamber & Visitors guide Winter Merchant Event $ 1 500 Posters, banners, ads, social media Sonoma Magazine $ 1,200 Downtown marketing Sidewalk Sale $ 1,000 Street banner $400, additional banners $150 advertising $500 Freewa Billboard Si na e $ 1,569 Freeway billboard si na a for peak events in downtown Go Local Video $ 600 Joint effort with Chamber, City fora go local video for downtown shopping Trick or Treat $ 700 Posters, maps, ads, balloons Holiday Marketing season $ 3,300 Merchant Open house, balloons horse & wa on, entertainment flyers, posters, ads Holiday shopping ift guide Sonoma $ 1,200 Sonoma county Press democraVAr us Online ads Press Democrat $ 500 Online ad click through to website Holiday shopping ift guide Mann $ 600 Marin country ads Holiday lighting $ 295 Costwas$1,571 reimbursements of $1,388 netcost$295 to light up Putnam Plaza and Trees Radio ad campaign $ 270 1 Radio ads $2,789 reimbursment $1950, net $839 SubTotal $ 14,950 Marketing 23% $ - 14,950. $ 17,250 Holiday Decorations $ 5,500 70 Holiday banners, 8 wreaths instailatioin up and down, cleaning, updating and storage Street Team Cleaning $ 5,000 Downtown partnership program Paint supplies for graffiti clean- u $ 500 Paint, supplies for grafitti clean up in downtown core and garage Si na e $ 2,000 Directional si na a to downtown Plants /misc decorations $ 1,500 Plants throughout downtown & specific event decorations for downtown 4 seasonal banner placement $ 5,000 Spring, Summer, Fall Banners SubTotal $ 19,500 Beautification 30% $ 19,500 $ 22,500 Administration Costs $ 1,300 Website updates and maintenance $ 710 Tele one & PG &E $ 400 Insurance $ 3,950 Wages & benefits $ 240 Office supplies $ 6,400 BID ffocessing locals SubTotal $ 13,000 Administration 20% S 13,000 $ 15,000 GRAND TOTAL $ 65,000 $ 75,000 24 Security - 27% - The PDA contracts for coverage of the general downtown area to be performed on a regular nightly schedule. (The administration of this contract is not to be confused with a separate contract not paid for with BID funds for the Keller Street Garage.) Marketing - 23% - These funds are used to supplement additional funds paid by individual merchants for the combined marketing efforts to create public awareness of events occurring in the downtown; i.e., Sidewalk Sale, Trick -or- Treat Trail, and other downtown events such as those listed under "administration." PDA develops joint marketing agreements with the merchants using these funds and utilizes the combined buying power of the PDA and merchant community to obtain favorable prices for advertising that would not ordinarily be available to the individual merchant. Beautification - 30% - A volunteer committee meets to consider requests for investing in beautification projects downtown. Administration - 20% - Collected funds go to the day -to -day operations of the PDA office. Cost centers include rent, salary expense, and event coordination (implementation of downtown events like Butter and Egg Days, Antique Faires (2), Art and Garden Festival, etc.). 25 Types of Businesses Assessed • Retail, Restaurant and Antique Collectives: Businesses that buy and resell goods or comestibles. Examples are clothing stores, shoe stores, office supplies and antiques shops as well as businesses that sell prepared foods and drinks. • Service Businesses: Businesses that sell services. Examples are beauty and barbershops, repair shops, most automotive - orientated businesses, entertainment businesses such as theaters, etc. • Lodaint!: Includes renting rooms by the day or week to community visitors. • Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage Brokers and most other businesses that require advanced and /or specialized licenses and /or advanced academic degrees. • Financial Institutions: Includes Banking, Savings, Loan and Credit Unions. Assessment by Type of Business Within Zones ZONE A ZONE B ZONE C Restaurants and Retailers (1 -3 Employees) $150 $100 $50 (4 -6 Employees) $250 $166 $83 (7+ Employees) $350 $232 $116 Antique (1 -3 Dealers) $150 $100 $50 Collectives (4 -6 Dealers) $250 $166 $83 (7+ Dealers) $350 $232 $116 Service (1 -3 Emp /Operators) $100 $75 $50 Businesses (4 -6 Emp /Operators) $200 $150 $100 (7+ Emp /Operators) $300 $225 $150 Professional $125 $82 $41 Businesses Financial $500 $500 $500 Institutions Lodging (1 -10 Rooms) $150 $150 $150 (11 -25 Rooms) $250 $250 $250 (26+ Rooms) $350 $350 $350 Note: Retail, restaurant and service businesses will be charged on size which will be determined by number of employees, either frill -time or the equivalent made up of multiples of part -time employees while Antique Collectives will be charged by number of business licenses active within one location. 26 PETALUMA DOWNTOWN ASSOCIATION ATTACHMENT s Our mission is to contribute to the betterment of the Petaluma Historic Central Area and to promote and enhance its position as the city's retail and commercial center. December 18th, 2017 The Honorable Mayor David Glass & Petaluma City Council Members Petaluma Downtown Business Improvement District Financial Impacts: Over the past ten fiscal years, the BID has received the following from assessments: 2008 $54,644 2014 $47,000 2009 $49,932 2015 $61,940 included collections from 2012, 2013 and 2014 2010 $55,757 2016 $71,544. includes collections from 2014/15 2011 $55,994 2017 $64,795 2012 $45,176 2013 $45,505 This is the second year of local collections with Mungle & Associates providing the billing of the BID. Overall collection of the BID is up due to closer monitoring and it being easier to pursue collections on a local basis. We have had particular success in recouping delinquent accounts from financial Institutions and past accounts from 2012 -2016. The BID advisory committee meets monthly to discuss priorities and this past year's priorities have been in continuing to clean up the database for billing, and pursue outstanding delinquencies. The BID was able to cover some of the key areas in keeping the downtown vibrant and safer during 2017. Priorities continue to be to beautify downtown with lighting, plants and banners to provide for a festive atmosphere. The downtown cameras were decommissioned in 2016 and security money was put into expanding the frequency of the Downtown driving and foot patrol security to 7 nights a week. Marketing and events are crucial to raising the profile of the downtown retail center throughout the year, and assisting small businesses with marketing campaigns. Mungle & Associates will be retained as the billing agent in 2018 and continue with the collection process for those who are delinquent for 2014 -2017, and bill out the newly Identified unbilled businesses for 2017. The BID billing will include four items: a cover letter, a BID invoice, a map of the BID area and an information update form to help us keep up with changes of address, etc. The BID budget is allocated as follows and approved by the PDA Board of Directors. 27% Security $17,550 23% Marketing $14,950 30% Beautification $19,500 20% Administration $13,000 TOTAL: $65,000 Attached you will find an accounting of all BID expenditure's from 2008 thru 2017, a BID analysis and proposed BID expenditure for 2018. Your sin rely M c Marie ke r Execut�cus Director Depot Building • 210 Lakeville Hwy, Petaluma CA 94952 • www.PetalumaDowntown.com Ph: (707) 762 -9348 • Fax (707) 283 -0528 • Email: Info @PetalumaDowntown.com 27 DRAFT City of Petaluma, CA Downtown Business Improvement District (BID) Mungle & Associates— as administrating agent 628 E. Washington Street Suite A Petaluma, CA 94952 Dear Business Owner/ Tax Manager: ATTACHMENT 6 • January 2018 * *2018 CITY OF PETALUMA DOWNTOWN BUSSINESS IMPROVEMENT DISTRICT (BID) ** The City of Petaluma City Council partners with Mungle & Associates for assistance in the collection of its Downtown Business Improvement District (BID) fees. This mailing is to transmit the 2017 Downtown Business District fees invoice that is due on or before March 31, 2018 and becomes delinquent on April 1, 2018. This invoice is based and is calculated per your zone location, type of business and number of employees. To verify your calculation, the City of Petaluma uses data from the State Employment Development (EDD) regarding the number of employees submitted to them. Please be aware that it is important that the number of employees is accurately calculated and reported. Employees are calculated on full time hours (part time employees should be added together to get a full time equivalent) If you have any questions regarding zoning or number of employees, please contact Mungle & Assoc. at (707)- 241 -0195 or email Mungle & Assoc. at petalumaBID @cmungle.com. Mungle & Associates Remittance Address: Mungle & Associates Attn: Petaluma BID 628 E. Washington Street. Suite A Petaluma CA 94952 (Make Checks Payable to: Downtown BID) The assessment was established in November 2000, when the Petaluma City Council adopted Ordinance 214 N.C.S. establishing the Downtown Business Improvement District (BID). This occurred at the request of the Petaluma Downtown Association (PDA), after an extensive public hearing process, required by State Law. During the process, local business owners who were to be included in the BID had the opportunity to protest the formation of the district and terminate the process. However, recognizing the utility of the BID, very few chose to oppose the BID and the District was formed. The PDA Board serves as the BID Board of Directors and administers the funds collected from you by the City of Petaluma. The PDA does not have the authority to change this ordinance or grant exemptions. According to the 2018 annual report of the BID, approved by the Petaluma City Council in December 2017, assessment of funds will be used as follows: 27% Downtown Security $17,550 23% Downtown Marketing $14,950 30% Downtown Beautification $19,500 20% Administration $13,000 Total: $65,000 Please support the Downtown Business Improvement District by making your timely payment as indicated on the enclosed invoice. Thank you for your continued efforts to maintain an economically vibrant and attractive downtown. Sincerely yours, Mungle & Associates As administering agent for the City of Petaluma 28 City of Petaluma, CA y Doymtown Bu slne" improvement Disfflct (END) 2018 Involm fe, Paya le to' D LownkM BID Mail To: CWVntown BID c/o Mungle 8. Associated 628 E Washinglolt 8t, $tea A Petaluma, CA 94962 Phone: (707) 241.4195 • Email: get & -MlaBid�icmunnla.00rr� Duet on or before: March 31, 2016 Name Delinquent: April 1, 2018 Address i 1494 Penalty Phase: May 1, 2018 City, state, zip BID Account #: ocati Address pETALUMA, CA 94452 YOUR BID ATEiY: zo?4E _ - Business type: Downtown pataluma Business improvement District (BID) Asseawnent F" Table R +bu rye ��nt end Aerdoua {, susines sss that buy and teas, goods or comealbi es. t xarnpies are dothing stores, shoe sue, offsce supplies and antique shops as well as busaresses that sell prepared foods and drinks. 9ervfce t Wsinessell: Ousinssses that sag sea &w. Emnples are beauty and barbershops, ($Pair sh*$, most autenwom o,entsted businesses. CMertsinmerd businesses such as theaters, eW, LSO gig; incudes rentvrp rooms by the day orweek lo r nu* visors. � 14 r es: Includes A rchNxts.Engneere,Attcmers I3601515,Oactors,AcoauMarld c tcmetriss Rea>bd degrees. DtAces, iAnrlgag$ Brokers ar mwt M other businesses that require advanced andW a 0Wor advanced acaderrde degrees. a ib ku�udas Bwaft, SaArwA loan and Cnoh, Unions. PT *YM are eserctladsd an fend -time hDW& pad 4w w emplo?g a'a shotdd be added togather to sat a tu4 tine 89uh'alef" DgirrIUMOD of Business Zane A B zem Retailers and Restaurants: 0-3 employees $150.00 $100.00 $ 50.00 4.6 empi $ 260.00 $100.00 $ 113.00 7e e Andque Collective w 0-3 employees 4-6 employees service Businesses: 0-3 employr 46 employe $150.00 $100.00 $ 60.00 $ 250.00 $186.00 $ s 833.00 ift $ 150.00 $ 75.00 $ 50.00 $ 200.00 $160.00 $100.00 a tan nn �rofeseianad Businassee 12600' S— lnan nett 0. Ludginga f0 rooms 1 -- 6150.00 $150.00 $150.00 11 = 26 rocsma $ 260.00 $ 260.00 $ 28? reams S 350 00 Eater #at employees, operators, dealars ar rtroms: (F Yocs era as d cur /1nY,pme bolts Fps; t-ESw &nPjQyee$ s►wuid be ad*or lo Poo 691AWS t) M the table above, piece cltda fee assessment and enter amount due: $ - if Paid after May 1st. 10% Penetty: $ — - Tani Due; $ (Make cheoks Payable ia: Downtown OM) 29 Petaluma Downtown BID Business Update Form Remittance Address: Petaluma Downtown BID c/o Mungle & Associates • 628 E Washington St, Ste A, Petaluma, CA 94952 Phone: (707) 241-0195 Email: Petaluma BID(&cmungle.com Instructions: Please complete this form if you have any changes to your account. To ensure that we have the correct information regarding your business and the number of employees you have, please update applicable sections on this form and return with your BID payment and remittance form to the address listed above. Thank you for taking the time to provide updated information on this form. Business Name: D BA: Business Mailing Account #: (Address /City State/Zip) Business Physical Address: (Street Address /City State /Zip) Owner's Name: Owner's Phone: ( ) Business Phone: ( ) Business Fax: ( Contact Person: Email Address: Description of Business: Function of Company: Business Classification (select all that apply): • Retail Business or Restaurant • Antique Collectives Tvoe of Business (select one): ❑ Sole Proprietorship ❑ General Partnership ❑ Corporation Contact Phone: ( ❑ Professional Business o Service Business o LLC - Single Member ❑ LLC - Multi Member ❑ Governmental Agency ❑ Financial institution ❑ Lodging ❑ Professional Association DLLP o Other (please explain) Business closed or no longer doing business in the municipality? Please complete the below information and return either by Fax to 707 - 765 -1583 or by email to Downtown BID at PetalumaBID aacmungle a(,.com. 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