HomeMy WebLinkAboutStaff Report 9 12/11/2000CITY OF PETALUMA, CALIFORNIA
AGENDA BILL
Agenda Title:
Discussion and Possible Action on the General Plan 2000 -
2020 work scope; Provide Authorization to City Manager to
Finalize Negotiations and Execute Professional Services
Contract with Dyett & Bhatia for the Preparation of the
General Plan.
Department: Director: Contact Person
City Manager —
General Plan Admin. Pamela Tuft, Pamela Tuft, AI P
Cost of Proposal:
Approximately $1,750,000 for professional contract services (exclusive
of Water Resources Element) for 2 '/2 to 3 year work effort.
Amount Budgeted: $343,000 (first year professional contract service
costs); balance remaining for professional contract services, as of 12-01-
00, is approximately $335,000.
Attachments to Agenda Packet Item:
Meeting Date:
I1 December 2000
Phone Number:
707-778-4345
9
Account Number:
001-400-2001-6106
Name of Fund:
General Plan Administration
Professional Services
`A' November 2000 Scope of Work
`B' Recommended Budget Account Spread Chart, fiscal account and meeting schedule worksheets
`C' Timeline (2 %2 years)
`D' Revised First Steps — major project task list
`E' City Council Workshop — 30 August 2000, Summary of Council Comments and Citizen
Observation Summary
Summary Statement:
The General Plan Executive Team has concluded the work on the preparation of a defined Scope of
Work in accordance with the Draft Work Plan approved by the City Council in 1999. To allow the
commencement of work, General Plan management requests that Council review the final Scope of Work
document and provide direction and authorization to allow negotiations to be concluded, and a contract
executed, between the City Manager's office and the prime contract firm, Dyett and Bhatia.
Per Council direction, the emphasis of work and budget over the three years (approximately $800,000)
has been focused on Transportation, Economic Health and Sustainability. (Note: Water Resources, the
remaining priority identified by City Council is discussed in a separate Agenda Bill). The remaining
budget, approximately $900,000 over three years, includes work effort on all other tasks and elements,
including: Evaluation of the existing 1987-2005 General Plan (goals achieved and public review of
remaining goals, policies, programs and objectives); data gathering; identification of existing conditions,
opportunities and constraints; community issues, goals, visions and strategies; housing; recreation, music
and parks; community and public facilities; public safety (police and fire); family and children; natural
environment and land use; draft and final General Plan documents; Environmental Impact Report (draft
and final); monitoring and implementation strategies and public workshops and hearings to achieve a
high level of public participation in the preparation of the entire General Plan document.
Remaining budgeted funds for professional contract services for the 2000-2001 year, approximately
$335,000, will be expended or committed prior to the end of the current Fiscal Year (June 2001). The
cost of professional contract services for the second year (2001-2002) of General Plan effort have been
estimated at $950,000. Third year (2002-2003) expenses, approximately $457,000, will wrap-up the
Draft General Plan preparation, Environmental Impact Report and public hearings (exclusive of the
Water Resources Element). The total three year cost would be $1,750,000, plus General Plan
Administration and in-house services at $700,000 over the three years, for a total of $2,450,000.
Council Priority: THIS AGENDA ITEM IS CONSIDERED TO BE PART F, R ECESSARY O, NE R
ORE OF TWE -71999-2000 PRIORITIES ESTABLISHED BY THE CITY COUNCIL ON JANUARY 30, 1999
AND MARCH 18, 2000.
Priority(s): Implement and Revise General Plan
New General Plan Items: Economic Development Plan, Surface Water Management (Drainage) Plan,
Regional and Local Transportation Plan
General Plan Implementation: The River Plan, The Central Petaluma Specific Plan, The Bicycle Plan
mmen
otion:
Review final Scope of Work. Provide direction to City Management to proceed with final negotiations
for contract services and authorize execution of professional services contract for an amount not to
exceed $1,750,000 (exclusive of Water Resources Element work effort) with the firm of Dyett and
Bhatia.
xev>iewea ay r finance liirector: Reviewea ny uity Attorney: Approved by City Manager:
Date: Date: Date:
f
4 J• �
Today's a evision # and Date Revised: "file Code:
30 November 2000 # x:pdcp2000irept5\CC121100 direction D&B contract
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CITY OF PETALUMA, CALIFORNIA
11 DECEMBER 2000
AGENDA REPORT
FOR
.Discussion and Possible Action on the
General Plan 2000 - 2020 work scope;
Authorization to City Manager to Finalize Negotiations
And Execute Professional Services Contract
With Dyett & Bhatia for the
Preparation of the General Plan.
1. ExECUTIVE SUMMARY:
The General Plan Executive Team has concluded the work on the preparation of a
defined Scope of Work in accordance with the Draft Work Plan approved by the City
Council in 1999. To allow the commencement of work, General Plan management
requests that Council review the final Scope of Work document and provide direction
and authorization to allow negotiations to be concluded, and a contract executed,
between the City Manager's office and the prime contract firm, Dyett and Bhatia.
Per Council direction, the emphasis of work and budget over three years (approximately
$800,000) has been focused on Transportation, Economic Health and Sustainability.
(Note: Water Resources, the remaining priority identified by City Council is discussed in
a separate Agenda Bill).
The remaining budget, approximately $900,000 over three years, includes work effort on
all other tasks and elements, including: Evaluation of the existing 1987-2005 General
Plan (goals achieved and public review of remaining goals, policies, programs and
objectives); data gathering; identification of existing conditions, opportunities and
constraints; community issues, goals, visions and strategies; housing; recreation, music
and parks; community and public facilities; public safety (police and fire); family and
children; natural environment and land use; draft and final General Plan documents;
Environmental Impact Report (draft and final); monitoring and implementation strategies
and public workshops and hearings to achieve a high level of public participation in the
preparation of the entire General Plan document.
Remaining budgeted funds for the 2000-2001 year for professional contract services,
approximately $335,000, will be expended or committed prior to the end of the current
Fiscal Year (June 2001). The cost of professional contract services for the second year of
General Plan effort (2001-2002) has been estimated at $950,000. Third year (2002-2003)
expenses, approximately $457,000, will wrap-up the Draft General Plan preparation,
Environmental Impact Report and public hearings (exclusive of the Water Resources
Page 1
Element). The total three year cost would be $1,750,000, plus General Plan
Administration and in-house services at $700,000 over the three years, for a total of
$2,450,000.
2. BACKGROUND:
In April 2000 the City Council discussed and provided direction to City Management to
commence negotiation of a scope of work and budget with the prime contract service
firm, Dyett and Bhatia. The General Plan Executive Team has completed the preparation
of a detailed Scope of Work to reflect the comments and suggestions received from the
City Council, appointed Commissions and Committees. Frederick Stouder and Pamela
Tuft have met with Dyett & Bhatia to discuss the Council direction to date and the
desired changes in the work effort. Attachment `A' presents the Scope of Work.
The City Council also gave direction to solicit proposals from firms for the Water
Resources component of the General Plan 2000 — 2020. The process for solicitation of
proposals, review of proposals, conducting of interviews, selection of the preferred firm,
and preparation of a refined, negotiated Scope of Work and Budget is outlined in a
separate Agenda Bill.
General Plan management has prepared a revised major task list (see Attachment `D',
First Steps) and a draft timeline (see Attachment `C') to outline the work effort that has
been, and will be, undertaken along with the approximate scheduling for those activities.
Task 1 (General Plan Kick -Off Meetings) has been completed with the exception of
contract execution. Work has commenced on Task 3 (Celebration of Goals Achieved
over the Life of the 1987-2005 General Plan) with the drafting of the General Plan
Workbook (task 3. 1), advertising for amateur photographers (task 3.5), and the first stage
of information video preparation; and the first steps have begun on Task 5 (Petaluma
2001: Existing Conditions, Opportunities and Constraints) with the gathering of all
reference documents; and the initiation of first, of three, traffic count gathering efforts
(43 intersections for 10 days).
Continual sharing of information and opportunity for feedback between the City Council,
appointed Commissions and Committees, the public and City management will be
achieved through monthly status reports. In addition the conclusion of Task 6, the
identification of Community Issues, Goals, Visions, and Strategies will offer an
opportunity for the City Council to weigh in on the remaining scope of work to verify
that the tasks are in -step with the final community vision statement and report.
3. ALTERNATIVES:
A. Provide direction to City Management to proceed with conclusion of contract
negotiations and execution of a contract.
Page 2
This alternative will allow continuation of the data gathering and outreach effort for
development of the existing conditions, opportunities and constraints section of the
Plan; commencement of the review of the existing 1987-2005 General Plan through
the City Council, appointed Commissions and Committees and public in January
2001 with community visioning exercises to begin in February or March of 2001.
B. Provide direction to City Management to continue negotiation of the General Plan
contract services contract with Dyett & Bhatia, with specific direction for scope of
work revisions.
This alternative will continue the work of the City Manager and Director of General
Plan Administration on contract negotiations with Dyett and Bhatia to incorporate the
specific revisions as directed by the City Council.
C. Provide alternative direction to City Management to address the scope of work and/or
the commencement of the General Plan 2000 — 2020 work effort, dependent upon
desired timing of General Plan completion.
4. FINANCIAL IMPACTS:
Maximum anticipated budget expenditures for professional contract services (excluding
the Water Resources Element) over a 3 -year work effort, begun in the 2000-2001 budget
year are approximately $1,750,000. Department of General Plan Administration costs for
the 3 -year work effort is estimated at $700,000. (Note: General Plan Administration
employees are not exclusively assigned to the General Plan; for the purpose of presenting
a budget are entirely included herein).
Recommended maximum three-year work effort allocations are as follows:
FY 2001-2002 $ 343,000
FY 2002-2003 950,000
FY 2003-2004 457,000
Contract Services Total $ 1,750,000
General Plan Admin. 700,000
TOTAL $ 2,450,000
5. CONCLUSION:
Work on the General Plan 2000 — 2020 has commenced per Council discussion and
direction. Work will continue with contract execution and thereafter, dependent upon
Council discussion and direction to City management.
Page 3
6. OUTCOMES OR PERFORMANCE MEASUREMENTS THAT WILL IDENTIFY SUCCESS OR
COMPLETION:
Initiation of the General Plan 2000 — 2020 community outreach effort has begun this past
fall primarily with the refinement of the Scope of Work and commencement of data
gathering. Should the Council so direct, a contract for professional services will be
executed with Dyett and Bhatia and Task 3 (Celebration of Goals Achieved Over the Life
of the 1987-2005 General Plan) and Task 5 (Petaluma 2001: Existing Conditions,
Opportunities and Constraints) will continue in earnest.
7. RECOMMENDATION:
Review final Scope of Work and provide direction to City Management to proceed with
final negotiations for contract services and execution of professional services contract for
an amount not to exceed $1,750,000 (exclusive of Water Resources Element work effort)
with the firm of Dyett and Bhatia.
Mailing List: All citizens listed on the Interested Citizens List (both mail and email
versions) will receive this report.
Attachments: `A' November 2000 Scope of Work
`B' Recommended Budget Account Spread Chart, fiscal account and
meeting schedule worksheets
`C' Timeline (2 1/2 years)
`D' Revised First Steps — major project task list
`E' City Council Workshop — 30 August 2000, Summary of Council
Comments and Citizen Observation Summary
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City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page I
TABLE OF CONTENTS
Philosophy of Preparing the Draft Scope of Work................................................................2
Purposeof Scope of Work.....................................................................................................2
TASK 1 GENERAL PLAN KICK-OFF MEETINGS.........................................................................4
TASK 2 HISTORICAL PERSPECTIVE OF PETALUMA (Tuft, D&B)...........................................6
TASK 3 CELEBRATION OF GOALS ACHIEVED OVER THE LAST TWENTY YEARS (Tuft,
GPExecutive Team, D&B)...................................................................................................7
TASK 4 EXECUTIVE SUMMARY (Tuft, D&B, GP Exec team)....................................................9
TASK 5 PETALUMA 2000: EXISTING CONDITIONS, OPPORTUNITIES AND
CONSTRAINTS (D&B, GP Exec team)............................................................................10
TASK 6 COMMUNITY ISSUES, GOALS, VISIONS, and STRATEGIES (Tuft, D&B) ...............21
Preferred Plan and Fiscal Implementation
TASK 7 HOUSING (Moore/Gaebler)..............................................................................................27
TASK 8 WATER RESOURCES. (Hargis)......................................................................................30
TASK 9 RECREATION, MUSIC AND PARKS (Carr, D&B).......................................................33
TASK 10 COMMUNITY AND PUBLIC FACILITIES (Skladzien, D&B)...............:......................36
TASK 11 PUBLIC SAFETY (Parks, Krout, D&B)...........................................................................38
TASK 12 TRAFFIC & CIRCULATION (Skladzien, Moore, White, Tuft, D&B team, F&P) ...........42
TASK 13 FAMILY AND CHILDREN (Tuft/Carr/HC2/COTS, etc, D&B Team) ............................48
TASK 14 ECONOMIC HEALTH, REDEVELOPMENT, FISCAL SUSTAINABILITY (Tuft,
Stouder, Beatty, Marangella, Chamber, PDA, D&B, M&A)..............................................49
TASK 15 NATURAL ENVIRONMENT AND LAND USE (Moore, Tuft, D&B team, DC&E) ......54
TASK 16 SUSTAINABILITY (whole team)..................................................................................... 60
TASK 17 DRAFT GENERAL PLAN, IMPLEMENTATION STRATEGIES AND MONITORING
(whole team)........................................................................................................................ 64
TASK 18 ENVIRONMENTAL IMPACT REPORT (whole team)...................................................68
TASK 19 ADOPTION OF GENERAL PLAN (Advisory Committees and Commissions, City
Council).............................................................................................................:................. 68
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 2
Philosophy of Preparing the Draft Scope of Work
• To incorporate a community vision effort, to reach the highest number of
community members possible, that provides an educational and open outreach
process.
• To celebrate the accomplishments of past Plans and set well defined, quantified
goals to achieve the community's desired Quality of Life and physical
environment.
• To develop defined programs that will lead to an innovative yet balanced Plan with
implementation thresholds based on fiscal reality and specific completion
timelines.
• To incorporate the concept (perspectives and options) of sustainability into all
substantive problem solving, decision assessment and program development
processes.
Purpose of Scope of Work
This Scope of Work is intended to be a work program for all phases of the Petaluma
General Plan and Environmental Impact Report (EIR) and to present a tentative framework
for the content of the new General Plan. The program is organized into 19 tasks. The
sequence of work products, community meetings and outreach methods are graphically
illustrated throughout the work scope.
This Scope shall be utilized for the development of the General Plan preparation budget
and with the completed budget shall be attached and made a part of the contract for the
preparation of the General Plan.
The task -by -task descriptions that follow present the approach to data collection,
alternative analysis, policy formulation and preparation of the Plan elements and the
Environmental Impact Report. In most cases the lead firm for each sub -task is identified by
initials in parentheses following the sub -section heading, in others the term `D&B team' is
utilized to encompass Dyett & Bhatia and other team members deemed appropriate to
complete the task. A list of deliverables/products is provided at the end of each section of
the Scope of Work for information. purposes and is not meant to be the only means to
identify the completed documents. Also referenced are a number of miscellaneous notes
on process and procedures at the end of the Scope. Team members include, but may not be
limited to, the following:
• D&B: Dyett & Bhatia
• D&B team: Dyett & Bhatia and any combination of other firms needed necessary
by Raj eev Bhatia (Dyett & Bhatia) and/or Pamela Tuft (City of Petaluma)
City of Petaluma, California
General Plan 2000 — 2020 Scone of Work
• DC&E: Design Community & Environment
• CH2MHILL: CH2M Hill, Sustainability
• EIP: EIP Associates, Environmental Planners
• F&P: Fehr & Peers, Transportation Engineers & Planners
• M&A: Mundie & Associates, Economic and Fiscal
• SM: Shutt & Moen, Aviation
• TNS: The Natural Step, Sustainability
• GRA: Godbe Research & Analysis, Public Opinion Surveyors
• PB: Parsons Brinckerhoff, Transportation Planners
November 2000
Page 3
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 4
TASK 1 GENERAL PLAN KICK-OFF MEETINGS
Budget: D&B team $ 10,000
The purpose of these meetings is to provide ideas at the outset of the Plan preparation
process to allow these early comments to be reflected in the Scope of Work or the data
collection and public outreach processes. The order presented herein does not reflect the
chronological order in which the meetings are held.
1.1 General Plan Executive Team (D&B). General Plan management and other
technical City team members and the D&B team. will meet to discuss objectives and
aspirations for the General Plan, and gather existing information needed for the
General Plan (as set forth in Section 5, Existing Conditions). Additional information
will be assembled, including water, sewer, transportation and other facility plans,
existing land use, and details on the status of proposed and approved development
projects (held Summer 2000).
1.2 GIS Schedule and Mapping Formats (Tuft/Cooper). The City's General Plan
Administration team (Director and GIS Manager) will meet to establish coordinated
schedules for the City's development and General Plan mapping needs, and establish
consistent formats and projections systems.
1.3 Kick-off workshop with City Council and the D&B Team. City management and
the D&B representative (Bhatia) will meet with members of the City Council to
discuss their ideas and aspirations for the General Plan. The objective of this
facilitated meeting will be to give decision -makers the opportunity to describe their
own priorities for the community visioning and General Plan preparation processes
and to conduct a mini -community visioning exercise (held August 30th) 2000, 7 PM
at the Community Center).
1.4 Meetings with the appointed Commissions and Committees (Tuft only). Following
the City Council workshop, kick-off meetings with the various Commissions
(Planning; Recreation, Music and Parks; and, Airport) and with the appointed
Committees (SPARC, Tree Advisory, Bicycle Advisory) will be held to discuss the
General Plan Scope of Work and identify their issues and concerns. The meetings
can be scheduled to facilitate public comments on the various General Plan related
topics of each Commission/Committee's area of responsibility.
1.5 Contract Negotiation Meetings (D&B). Based on comments at the various kick-off
meetings, any necessary modifications to the detailed Scope of Work and Budget will
be prepared by City management and D&B for discussion with City Management (2
meetings with City Manager and Director of General Plan Administration). A final
Scope of Work and Budget will be prepared for attachment to the Professional
Services Agreement.
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page S
Tasks:
• (Tuft) Seven (7) meetings to be held in Petaluma (average length: I to 2 hours)
• Three (3) meetings with General Plan management (average length: 2 to 3 hours)
• Phone% -mail conversations as needed to prepare for meetings
• Kick-off workshop with City Council (August 30`11)
Deliverables:
• Written summary of Kick-off workshop with City Council — outlining process of
visioning exercise and outcome (Tuft)
• Detailed Scope of Work and Budget (Ticft and D&B)
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 6
TASK 2 HISTORICAL PERSPECTIVE OF PETALUMA (Tuft, D&B)
Budget: D&B team $ 5,000
2.1 Historical Perspective of Petaluma. City General Plan management will prepare a
brief (2-3 pages) history of Petaluma (historical section of current General Plan
should be used for reference). This section will bring the reader current with
incorporation of implementation activities associated with the 1987-2005 General
Plan. Historical perspective shall include brief mention of public purchase of
community assets (i.e.: airport and major parklands) with reference to grass roots
movements that led to those actions. Include a short bibliography of resource books
and local sites should the reader wish to investigate the topic further. D&B and GP
Executive Team will undertake review of draft. Assimilation into the draft General
Plan document will be completed by D&B.
2.2 Video History. The City General Plan management will undertake Creation of a
video on the history of planning in Petaluma. No direct responsibility by Dyett and
Bhatia is required.
2.3 Video Coverage of General Plan Process. City General Plan management will
contract for video coverage of the General Plan process. Scheduling of coverage for
public workshops and hearings will be coordinated with Dyett and Bhatia and City
General Plan management. Video contract scope and coordination will be done
solely by City General Plan management.
Tasks:
• Review of Administrative Draft Historical Perspective section
• Incorporation of Final Draft Historical Perspectives into Administrative Draft
General Plan document
Deliverables:
• Portions ofAdministrative Draft, Draft and Final General Plan documents
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 7
TASK 3 CELEBRATION OF GOALS ACHIEVED OVER THE LIFE OF THE
1987-2005 GENERAL PLAN (Tuft, GP Executive Team, D&B)
Budget: D&B team $ 40,000
GIS Relationship? To be determined, may include locational asset mapping for community
outreach
Survey Needs? Interviews with elected and appointed officials, Department heads,
employees, community members
3.1 General Plan Workbook. City General Plan management will create a workbook
that lists all components of the current General Plan (1987-2005) and provides space
for evaluation and comment as to completion, relevance and on-going desirability.
D&B will review the draft workbook prior to its presentation to the City Council
concurrently with the Scope of Work.
3.2 Workbook Distribution. The General Plan Workbook will be made available to the
City team members, the City Council and appointed officials, and the community,
who will evaluate the existing General Plan goals, objectives, policies and programs
through the completion of the workbook. Personal interviews may be conducted
with and by the General Plan Executive Team to assist in the completion of the
Workbook. All interviews will be done with computer and/or web access to allow
automatic tabulation of results (see Section 3.3).
3.3 Workbook Distribution (optional). D&B team shall provide web access to the
workbook with ability to tabulate the responses. Duration of access shall be defined
and shall occur prior to the community education and visioning processes outlined in
Section 6.
3.4 Compile Results of Evaluation (DC&E). Once the workbook evaluation is
completed by City team members, elected and appointed officials and community
members, DC&E will compile the results in an Existing Plan Evaluation that will be
submitted to the City and used in the General Plan Education and Community
Visioning Outreach efforts. D&B and the City General Plan management will
prepare a brief (2-3 pages) summary of the community accomplishments achieved
during the life of the current General Plan. This will include population growth,
major developments, municipal growth (budget and capital facilities), and quality of
life impacts (gleaned during community visioning process). Assimilation of
information into the draft General Plan document will be completed by D&B.
3.5 Community Celebration and Identification of Assets. City management will lead
an outreach effort to solicit photographs from citizens of all ages to recognize
community assets (buildings and places) through a "Thanksgiving" theme. The
results of the General Plan workbook evaluation and photo opportunity will be
presented to the community in a celebration workshop, in early 2001. The
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 8
achievements will be the background of the workshop with identification of
community assets being the focus and goal of the workshop. The D&B team and
City management will work with the various non-profit - agencies serving the
Petaluma area as potential co -hosts of the meeting.
3.6 Current General Plan Goals. Through the community visioning effort, the 1987-
2005 Goals will be revisited for possible inclusion in the 2000-2020 General Plan
community visioning effort. The summary report shall include the identified goals.
Tasks:
• Review of Workbook, comments and suggestions to General Plan management
• Compilation of up to 100 -workbook interview results, with tabulated results and 2-
3 page summary report, compilation of photo submissions (approximately 250
photos),
• Assimilation of summary report and a selection of photos into Administrative Draft,
Draft and Final General Plan document
• Photo collection of areas affected or changed through the adoption and
implementation of the 1987-2005 General Plan (i.e.: Ely Boulevard South and
Sonoma Mountain Parkway)
Deliverables:
• Workbook compilation results and summary report
• Public celebration workshop
• Portions of Administrative Draft, Draft and Final General Plan documents
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 9
TASK 4 EXECUTIVE SUMMARY (Tuft, D&B, GP Exec team)
Budget: D&B team $ 3,000
4.1 Mayor and Councilmembers' Statement
4.2 City/Departments' Mission/Purpose and Area of Responsibility Statements
4.3 Commissions/Committees Purpose Statements
4.4 City Charter reference
Tasks:
Assembly of City and Department Mission Statements
Workshops with appointed Committees and Commissioners, summary purpose statements
(D&B)
Deliverables:
• Portion of Draft General Plan document
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 10
TASK 5 PETALUMA 2001: EXISTING CONDITIONS, OPPORTUNITIES AND
CONSTRAINTS (D&B, GP Exec team)
Budget: D&B team $ 250,000
The objective of this task will be to obtain and compile background information, establish
computer -mapping formats and ensure coordination with the City's ongoing GIS efforts as
well as conclude preparation of base maps. The City Council, the Planning Commission
and the Recreation, Music and Parks Commission should be involved at the outset of the
Plan preparation process; their early comments and concerns should be reflected in the data
collection process. Thus, this task also includes information meetings with the City
Council and Commissions.
5.1 Review Existing Local Plans. D&B and all contract professionals shall be
responsible for examining existing plans and/or resource documents including, but
not limited to, the following:
• Petaluma General Plan 1987-2005 (updated 1999) and Technical Appendix
• ADA Transition — Self -Evaluation Report
• Adobe Creek Restoration Plan
• Airport Planned Community District (PCD) Land Use Plan
• Annexation Policies
• Assuring The Health Of Adolescents in Petaluma (1999 Report prepared for
Petaluma Healthy Community Consortium)
• Bicycle Plan
• City owned property inventory
• Community Needs Assessment Summary (1997 Report by Petaluma Healthy
Community Consortium)
• Design Guidelines (SPARC Standards, typical PUD standards, Historic District,
Downtown, Sonoma Mountain Parkway)
• Downtown Parking Counts (1996)
• FEMA maps
• Fire Master Plan
• GIS Implementation Plan (draft report)
• Heritage Tree Inventory
• Historic Districts (Downtown Commercial, "A" Street, Oak hill -Brewster)
• Housing — Consolidated Plan II — 2000-2005
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 11
• Kenilworth Master Plan
• Landscape Assessment Districts Map, Landscape Medians on Arterial and
Collector Streets)
• Land Use Inventory (existing)
• Outside Utility Connection Policies
• Petaluma Marsh Enhancement Plan
• Petaluma Municipal Code
• Park Inventory
• Police Strategic Plan
• River Access and Enhancement Plan (and existing conditions report)
• River Watershed Master Drainage Plan
• Sanitary Sewer System Capacity Study
• Sewer Master Plan (pre -admin. Draft)
• Sonoma County Airport Land Use Plan
• Sonoma County Community Action Plan (1999 Report prepared by United
Way and the Sonoma County Community Foundation
• Specific Plans (Corona -Ely, Sunnyslope, Draft Central Petaluma)
• Street Standards
• Street Tree List
• Traffic Counts (1998) seasonal breakdown
• Transit Short -Range Transit Plan, Petaluma
• Utility System Maps (water, sewer, storm drainage)
• Urban Growth Boundary
• Water System Capacity Study
• Water Master Plan (Administrative Draft)
• Zoning Ordinance and Map
Additional resource material can be obtained in various Environmental Impact
Reports and associated studies (Rainier Cross -Town Connector and Interchange
EIR (public debate on content, certification rescinded), Hillside Village Draft EIR,
Corona Reach Opportunities and Constraints Report, Redwood Crossroads Draft
EIR).
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 12
5.2 Review Existing Regional Plans. D&B shall identify and review applicable regional
resource documents (i.e. Sonoma County General Plan, Sonoma County Agricultural
Preservation and Open Space District Acquisition Plan, HC2 Summary of
Community Needs Assessment and Assuring the Health of Adolescents in Petaluma
Reports, United Way Sonoma County Community Action Plan, Rohnert Park
General Plan and EIR, Highway 101 Corridor Study, Marin County Opportunities
and Constraints Report (pre -General Plan assessment), regional regulatory agency
standards (air, water quality).
5.3 Additional Inventories. D&B shall identify local inventories that may need to be
undertaken beyond those set forth within this scope.
5.4 Issue Identification. D&B shall identify local and regional issues to be discussed
through community visioning process (recognize that additional issues may be
identified during community visioning process).
5.5 Summary of Opportunities and Constraints. D&B will analyze long-term trends
and summarize opportunities and constraints that will affect decisions on growth,
development, and conservation. A report will be prepared reflecting this information.
D&B will explore whether this report should be arranged by topics (such as Land
Use, Transportation, and Growth Management) or by themes (such as Sustainability
and Natural Stewardship). The options shall be presented to the City Council for
review and decision prior to report preparation. Regional trends that have an impact
on Petaluma will also be examined. With the integrative approach to the General Plan
and Environmental Impact Report preparation of the Dyett & Bhatia Team, the
synthesis of existing conditions that affect the planning environment will also serve
as the setting section for the EIR. Each topical section of the report will include:
• Background data and information;
• Analysis of the information for its pertinence to the General Plan; and
• Policy implications of the analysis and resulting issues for the General Plan.
The report will be illustrated with maps showing various factors, and all mapping
will be computer-based. Color display size maps will also be provided for
presentations. D&B will discuss with the General Pan Executive Team whether a
series of smaller or one larger report should be prepared. .
5.6 Existing Conditions, Opportunities, Constraints and Issues Assessment.
Consistent with the sustainability theme of the overall General Plan preparation
approach, this discussion of issues and options will include a sustainability
dimension, as pertinent. The leading sources of sustainability policy and planning
options for each of the respective issues will be surveyed and the results will be
summarized. Issues and options will be assessed and ranked in terms of importance,
feasibility, benefit/cost savings, and flexibility as a platform for future innovation and
measurement of progress towards sustainability. As can be seen from these criteria,
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 13
there will be a substantial emphasis on implementation. 'Toward that end, the
planning options will be considered for their potential to be funded through the
federal Livability Agenda, Environmental Protection Agency (EPA) Sustainability
Challenge Grants, and .other environmental and sustainability funding sources.
Should the final scope of work include a Natural Step component, options will be
evaluated against the four systems conditions, and the environmental assessment,
issues, and options development will be conducted within the "ABCD" framework of
the Natural Step. A preliminary list of topics for the evaluation is as follows:
A. The Natural Environment (EIP; DC&E support). This will include:
1. The River Environs. EIP will review the Celebration Report, outlined
above, reporting the status and issues of General Plan programs
implemented to date. Discussion of existing conditions will include
reference to existing plans and programs affecting the river environs,
including: 1) The River Access and Enhancement Plan, 2) Marsh
Enhancement Plan, 3) Design and Management Guidelines for
Petaluma River Watershed, and 4) Design and Management Guidelines
for Tributaries within Residential Subdivisions.
Open space areas along the river and within the buffer zone defined in
the adopted River Access and Enhancement Plan will be assessed and
mapped for habitat type and quality, potential for restoration,
occurrence and potential for special -status species, and need for stream
bank stabilization. Some of this information is available in EIP's files
for the Rainier Avenue Cross -Town Connector biological inventory,
special -status species surveys, and preliminary wetland delineation.
Data on existing conditions along the river are also available from
baseline inventories and delineations for the Petaluma Village Factory
Outlet Center project and expansion, and the riparian and seasonal
wetland mitigation plans. Additional documentation on the biological
conditions of the Petaluma River environs will be obtained from
literature reviews, aerial photos, and ground truthing by qualified
biologists familiar with the Petaluma River.
A specific review of existing fisheries resources in the Petaluma River
will be conducted to document the extent and quality of the aquatic
habitat and to describe natural and man-made activities that jeopardize
the health of this environment. These data will be presented in a format
compatible to the City's newly created GIS efforts that can be updated
as habitats are restored, streambanks stabilized, and priorities changed.
2. Biology and Natural Resources. The D&B Team will document
existing biological and natural resource conditions, and identify
conservation and management issues and options for the entire General
City of Petaluma, California
November 2000
General Plan 2000 – 2020 Scope of Work Page 14
Plan study area. Previous biological surveys, such as those in the
Redwood Crossroads and Varnhagen Ranch Environmental Impact
Reports; the current printouts of the California Natural Diversity -
Database; aerial photographs; the current City and County general
plans; and limited ground truthing where warranted, as defined and
agreed to by D&B and City management, will be used to map existing
vegetation communities in the entire General Plan area, assess habitat
values, prepare inventories of listed species, identify natural resource
areas vulnerable to disturbance, and recommend opportunities for
resource preservation and restoration. Areas of high sensitivity that
should be avoided for development will be identified, along with areas
of high restoration potential that could be used for consolidated
mitigation banking.
3. Air Quality. EIP will review the City's existing General Plan air
quality policies and programs, interview City team members and those
at the Bay Area Air Quality Management District (BAAQMD), and
summarize relevant information from local air monitoring stations. The
discussion will describe the existing air quality environment in terms of
meteorological conditions, ambient measurements from the nearest air
monitoring stations, and the policy and regulatory framework.
4. Energy. Establish energy use and needs of the City of Petaluma by
user, and issues and options for energy efficiency—a key component of
a sustainable Petaluma—will be identified. EIP will note opportunities
to develop programs that connect with the Clinton's 1 Million Solar
Homes program and other solar and alternative energy opportunities.
B. The Built Environment (D&B). This will include:
1 Land Use Database. Using current Vacant and Underutilized Land
Survey data and map information from the City (AutoCAD), recent
digital orthophoto with 2' contour data (to be completed in March
2001), information from existing maps, -and focused (approximately 40
hours) fieldwork, D&B will prepare a generalized land use map of the
Planning Area, mapping uses by category and intensity of use. The
categories would include residential, commercial, industrial, wetlands
and other development constraint factors, recreational, open space,
educational, public, and vacant or underdeveloped land.
Note: The City GIS Division is currently receiving proposals for
contract services to undertake a GIS Parcel Data Conversion effort. A
contract for completion of the work is anticipated to occur in October
2000 with work to be completed by February 1, 2001.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 15
D&B will identify the magnitude and character of existing uses. D&B
will analyze available vacant and underutilized land, its development
potential and character (such as by different constraints, or within and
outside the City), and its ability to fulfill future needs will be
documented.
D&B will describe the existing pattern of land use within the City and
any existing conflicts between uses. D&B will review the existing map
of infill sites and sites with redevelopment potential for potential
modifications and/or expansion. Building permitting and rezoning data
available from the City will be analyzed to assess the current market
forces in operation in the City.
D&B will also analyze the implications of the Urban Growth
Boundary, and the Community Separators. Also examined will be plans
of adjacent agencies, such as community plans for. Penn grove, and the
recently released Rohnert Park General Plan, for their implications on
Petaluma.
The analysis will lead into an assessment of the recent and long-term
trends in land use within Petaluma and the South County. This
assessment will focus on the important patterns and trends that will
affect the choices that the City must make later in the General Plan
preparation process.
C. Transportation (F&P; PB; D&B; DC&E). The evaluation will be multi-
modal in nature. The latest research tools compiled as part of federal studies
by D&B Team members to evaluate system performance and deficiencies will
be utilized. Tasks will include:
1. Perception vs. reality. Existing conditions and historical data shall be
collected and presented for use in the community visioning process, as
follows:
Level of Service standards. [Discussion with the City Council and
the General Plan Executive Team on whether or not to keep the
existing level of service standards for ' transportation. Also to be
discussed is whether to include development of service level
standards for alternative modes of travel.]
Existing Signal System Network Analysis. The D&B Team shall
assemble and review recent (within the past three years) traffic
volume data collected by the City, County of Sonoma and other data
collected for development projects (e.g. Factory Outlet expansion).
F&P shall collect additional AM or PM data at up to 20
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 16
intersections. Data to be collected will include vehicle, bicycle and
pedestrian counts. Additional traffic count data gathering may be
added at the discretion of the City. Costs shall be negotiated as
needed.
F&P will develop AM and PM peak hour citywide SYNCHRO
network software models that includes up to 45 study intersections.
The SYNCHRO network shall include AM, and PM peak hour
evaluations for each intersection. Analyze citywide traffic flow and
LOS. A copy of the SYNCHRO software shall be provided to the
City of Petaluma as part of this project for City team members'
evaluation of alternative proposals.
A working paper shall be prepared of the current level of traffic
volumes on the City's arterial street network. The working paper
shall include a section on the current General Plan LOS standard.
The paper shall include a section on the level of service at study
intersections in the urban limits for AM and PM peak hour
conditions. The evaluation shall evaluate the relationship of the
current LOS standard policy to the existing General Plan goals and
objectives (how are we doing?).
Using available data, F&P will include a discussion of the
percentage of autos, light trucks and heavy truck traffic within the
existing condition working paper.
OPTIONAL TASK 1
As an optional task, F&P could analyze weekday midday and one
weekend analysis scenario for existing and future conditions.
Future conditions forecasts for the AM and PM peak hours would
be based on the City's model. The other analysis scenario volumes
would also be based on the model, but validation of these time
periods would be less rigorous than for the weekday AM and PM
peak hours. (Cost: $80,000)
Aviation. S&M will provide an overview and use context of the
airport, and outline current plans and roles of agencies such as the
City including the Airport Commission (available as reference group
knowledgeable about overview and use context), Sonoma County
Airport Land Use Commission, CalTrans Aeronautics Program,
Federal Aviation Administration, fixed base operators, and others.
Opportunities to enhance the fiscal health of the airport will be
presented.
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
November 2000
17
D. Recreation, Music and Parks (DC&E). Necessary information to document
park, recreation and performing arts opportunities and needs in Petaluma will
be gathered. The D&B Team will undertake studies and the prepare products,
as follows (see Note. below):
Community Asset Inventory. Describe and map (GIS compatible)
existing park, recreational and performing arts facilities within and
adjacent to the City through a systematic .inventory of all parks and
recreation resources, including future designated park and recreation
areas. Included in this analysis are: land and water areas, facilities
(buildings and structures), and programs (tournaments, clinics, open
times at facilities and resources, special events, clubs). Communication
with Parks and Recreation management will be undertaken to insure
sharing of available information regarding on-going inventory and
mapping efforts by the Parks and Recreation Department,
2. Inventory of associated agencies' facilities. Resources, facilities and
programs supplied by other agencies within Petaluma and vicinity (i.e.
Boys and Girls Club, schools, Regional Parks);
• List existing National Recreation Parks Association standards
and ascertain the City's ability to meet such standards;
• Evaluate the existing General Plan park proximity standards and
ascertain the levels to which the existing parks comply with
those standards;
• Identify existing open space in the Petaluma Planning Area with
existing and potential recreational use;
• Describe existing park and recreational plans and policies; and
• Review relevant existing data and marketing studies on
performing art centers and other music venues with the intent to
evaluate the potential feasibility of developing a public facility.
• Inventory city and community open space and recreational
resources.
NOTE: On August 21, 2000 the City Council authorized an
Intergovernmental Personnel Act Assignment with the Golden Gate
National Recreation Area to establish a non-profit Parks and
Recreation Association. The assignment of Robert C. Kates will allow
the development of a Comprehensive Parks and Recreation Vision.
The temporary assignment of Mr. Kates, for a period of 10 weeps, has
resulted in the following list of deliverables:
0 Develop overall communication strategy including the media.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 18
• Develop a PowerPoint presentation on the park and recreation
association concept and the "city's" needs.
• Present the PowerPoint presentation to City Council and a
public workshop.
E. Community and Public Facilities (DC&E). DC&E will work with City
General Plan management, Water Resources & Conservation, and Public
Facilities and Services management team members, the City's wastewater
treatment consultant and other appropriate agencies to assemble information
and data regarding the location, characteristics and adequacy of existing
public facilities, services, and infrastructure that serve the City. Specific
services to be addressed include domestic water supply, wastewater
treatment, police, fire protection, solid waste collection and disposal, public
and quasi -public buildings, schools, hospitals and health care facilities. The
D&B team will undertake studies and produce products, as follows:
1. Community Asset Inventory. Describe and map (GIS compatible) all
public and quasi -public facilities. Included in this resource map are
facilities owned and/or operated by other agencies. The description
shall include, but not be limited to, the service capability and capacity
of each facility and define opportunities to expand to meet future needs.
F. Health and Safety (EIP). Tasks will include:
1. Hazards. A review of relevant local, state, and federal laws and
regulations (e.g., the Business Plan Act and California Waste Control
Law, among others) and the agencies that oversee them (e.g., the
Petaluma Fire Department) will be developed as a regulatory
framework by which to understand the handling and disposal of
hazardous materials and. waste. EIP will also review the regulatory
oversight provided for properties where hazardous materials have been
released in the past, and the programs in place to minimize potential
future releases. EIP will describe programs that minimize hazardous
materials and waste use and generation, how these programs relate to
those that control other forms of pollution, discuss relevant Sonoma
County Hazardous Waste Management Plan policies, identify current
issues in Petaluma, and suggest cutting-edge options for management
and policy changes. The linkage to sustainability includes various
options ranging from multi -media pollution prevention to strategic
environmental management. Hazardous sites shall be included on a
GIS mapping layer.
2. Seismic. Information will be summarized on ground shaking from
various magnitude earthquakes on the two principal faults potentially
most damaging for Petaluma — the San Andreas and the Healdsburg-
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
November 2000
Page 19
Rodgers Creek faults. General soils and their characteristics will be
identified from the existing General Plan Technical Appendix. EIP will
review the City's Building Code in relation to the 1995 California
Building Code, Title 24, and California Code of Regulations regarding
recent seismic safety revisions. Appropriate mapping layers shall be
provided for all seismic activity areas.
3. Noise. EIP will inventory current and projected issues, and propose
updated policy and planning options, in terms of major noise sources,
sensitive receptors, locations, and noise levels. Existing noise contours
along major roadways will be updated based on available information
from the transportation consultant. Municipal airport noise contours
will be taken from the Airport Land Use Compatibility Plan. Note: The
Federal Aviation Administration has approved procedures for
measuring noise on or near airports (reference; S&M). If necessary,
noise measurements shall be undertaken to verify particularly sensitive
land use/noise compatibility issues such as might exist around the
speedway at the fairgrounds and at larger heavy industrial uses. An
appropriate mapping layer shall be provided for all noise contours.
4. Air Quality. EIP will analyze available information (i.e.: United State
Environmental Protection Agency, National Air Toxics Assessment
(NATA) information to identify major toxic air pollutants or hazardous
air pollutants that are present in the environment of Petaluma,
recognizing that available data is estimated on a County -wide level.
EIP shall identify those pollutants that typically result from natural
resources, persistence in_ the environment from past years' emissions
and long-range transport from distant sources. EIP shall identify those
pollutants that may be generated from local sources and suggest
achievable thresholds that may be obtained through specific policies or
programs. As deemed appropriate by the City, an appropriate mapping
layer may be required to indicate pollution level contours.
G. Economic and Market Assessment (M&A). Working toward a local
economy that meets both practical needs and the community's aspirations that
respects environmental goals, that offers choices to its resident workers and
opportunities to business, and that, can contribute to the sustaining of local
government over the time horizon of the Plan, a multi -faceted approach to the
economic foundation of the General Plan will be utilized. Work efforts will
include:
• Review of the state of the local economy and the forces;
Description of the economy on a sectoral basis, emphasizing those
sectors on which public policy may focus; and
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 20
9 Determination of the level and types of growth that appear most likely
under an existing trends scenario.
This analysis will lead into the Task14: Economic Health.
H. Fiscal Analysis and Model Preparation (M&A). Steps will include:
Review City Budget and Services. D&B will examine the City's
current operating budget to identify the sources and uses of City funds,
focusing primarily on the General Fund, Characteristics of City service
standards, land use inputs, analysis years, and the rate of development
for modeling purposes will be reviewed.
5.7 Existing Conditions — Opportunities & Constraints Summary
A. Summary maps of constraints & opportunities (D&B). Using computerized
overlay analysis, Dyett & Bhatia will synthesize and overlay environmental
and land use information to identify opportunities and constraints on urban
development within the Planning Area. Criteria for evaluating these will be
subject to debate. Decisions on them will shape subsequent land use planning.
These maps will be prepared at both report and display -size scale and in
digital format capable of web publication.
B. Compile evaluation into one or more Existing Conditions, Opportunities
and Constraints Reports) (Team). Administrative Draft(s) of the report(s)
will be submitted for review by City management prior to being presented to
the City Council and community.
C. Present Report to the public and decision- makers (D&B, with assistance
from other team members as needed). The results of the background analysis
and issues will be presented at a public workshop, and to the
Council/Commissions/Committees (2 workshops).
Tasks:
• Review local and regional documents applicable to the City of Petaluma.
Complete all tasks contained in Section 5.
Deliverables:
0 Refer to Section S. 7 for summary reports.
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 21
TASK 6 COMMUNITY ISSUES, GOALS, VISIONS, and STRATEGIES (Tuft,
D&B)
Budget: D&B team $ 70,000
GIS Relationship? All information and data attributes tied to a physical location shall be
compiled in a format consistent with GIS.
Survey Needs? Quantify content, outreach effort process? Community survey (minimum
sample size of 500).
Meetings Needed? 30-40 small group meetings to meet the needs of various neighborhood
groups, interested citizen groups or local community serving agencies; four major
neighborhood public meetings; minimum of four workshops after summary report; two Y
day workshops with elected and appointed officials; utilizing a variety of workshop
methods (i.e.: open space technology, table -top exercises; charettes, etc).
Outreach Methods: Stakeholder interviews (30-50 individuals); interactive web page.
The intent of this task to understand community concerns and priorities so that data
collection and evaluation is responsive to community need.
6.1 Background Information Gathering, Data Collection, Community Asset
Mapping. (D&B) The D&B Team will work with the City GP management to
develop appropriate and effective means of publicizing all community outreach
efforts. The following minimum outreach efforts shall be conducted:
A. Education (General Plan School: What is a General Plan?) Background
Information Dissemination (Sharing the News) (D&B)
1. Meetings: A series of 30 — 40 meetings with a variety of key
constituency groups, may include neighborhood associations; churches;
the Chamber of Commerce and other business groups; school, health
care and special purpose districts and agencies (HC2, Hospice, PPSC,
etc.); and appointed committees and commissions. The City, with
review and editing by Dyett & Bhatia, will create the General Plan
Citizen's Guide. An optional workbook for community meetings may
be created.
Meetings would have two main parts: a presentation of the General Plan
process, and intensive discussion with stakeholders about their concerns and
visions for Petaluma's future. Keypad reporting and tabulation may be
incorporated through combined efforts with community service organizations,
such as HC2.
City of Petaluma, California
November 2000
General Plan 2000 – 2020 Scope of TVork Page 22
B. Four neighborhood puhlic meetings to scope issues related to the General
Plan and begin visioning effort. These will be complimented by discussions
with the interest groups to ensure that the Existing Conditions, Opportunities
and Constraints Analysis (Task 5) focuses on issues of most concern and
relevant issues are not ignored. D&B shall define the meeting facilitation
method to be used to manage these public forums and visioning workshops
(specific topics to be covered: What makes Petaluma so special? Where we
have been – where we are going? Visions of our Community in 2025? Jobs –
Housing – Transportation - Land Use – how do they relate to a `vision'?
Sustainability – incorporation of these local, regional, state, federal, global
themes into the outreach effort and Plan). Bi -lingual outreach shall be
incorporated into the meetings. Topics of the workshops may include, but not
be limited to, the following:
1. The Natural Step. An important way to incorporate the sustainability
theme into the General Plan process would be training in the Natural
Step. This process offers a promising and productive framework that
private and public entities can use for engaging in a sustainability
dialogue that solves problems. A daylong workshop on how to develop
a framework to guide the City and Community toward sustainability
will be conducted (option: two '/z day workshops).
C. Sustainability Examples. In this workshop, the D&B team will provide a
"tour" of other communities' sustainability efforts and tools—both in the US
and elsewhere—so that Petaluma does not waste time and money reinventing
the wheel, but leverages the efforts to date in applications to Petaluma's
issues as most appropriate. D&B will draw resources for orientation
_
workshops from many cities "and organizations, for example: Austin,
Chattanooga, Portland, Santa Monica, Curitiba, Hamilton -Wentworth, the
Sierra Business Council, the International Council for Local Environmental
Initiatives (Local Agenda 21), NASA's climate change project, the Resource
Renewal Institute (comparison of cities of similar size and political growth
shall be included). CH2M HILL will compile a memorandum of case studies
of up t o 15 communities based on existing material and on one phone
interview per jurisdiction. Information will be put in a consistent format to
describe each case and its relevance to Petaluma. Information on goals and
policies will be put into a matrix under Task 16.3 for use in the Education
Workshop. Interviews with community members (30 to 50 individuals) –
D&B shall identify content of information to be generated and conduct the
interviews. These will include business leaders, government officials,
organizations and active citizens who are familiar with Petaluma and the
issues that will affect its future growth. Bi -lingual outreach shall be
incorporated. [Potential contract with SSU-ICPAI
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 23
D. Community Surveys. (D&B) To ensure broad-based community comments,
the following surveys shall be held that will provide statistically valid results:
1. Early stakeholder Information and/or Community Survey (personal
interviews of stakeholders, and other suggested means), including a bi-
lingual survey.
D&B shall identify means of conducting a community survey and
method of conducting the interview. A sample size of 500 will allow
for analysis of important subgroups and reduce the statistical margin of
error to an acceptable level for most population groups. City
management will prepare the questions for the survey with review and
comment by Dyett & Bhatia. In the essence of time the City may
contract directly with Sonoma State University — Institute for
Community Planning Assistance (ICPA) for community and/or
business surveys. If completed in this manner, D&B shall incorporate
the results into the survey tabulation work effort and information.]
2. Ongoing Community Information Sharing - Interactive Web Page.
To maintain a continuous flow of information to and from the
community on the General Plan preparation process, an interactive web
page shall be developed, including bi-lingual access.
E. Results of Community Surveys & Workshops (D&B) A summary report will
be prepared by D&B and distributed by web page, e-mail and mail. City
management will review a draft of the report. A bi-lingual version shall be
provided.
• A minimum of four workshops shall be provided (community -wide
summary meetings) to provide feedback on information received and
a summary of points made by citizens.
• A minimum of two half-day workshops will be conducted for the
elected and appointed officials to receive community information and
set and approve an overall vision for the General Plan.
6.2 Quality of Life Indicators. Quality of life indicators are broad qualities agreed upon
by the community that characterize Petaluma's sustainability. CH2M HILL will
prepare categories in the social, economic, and environmental areas as a starting
point. The City and local community service organizations will use these categories
in the research. The D&B team will work with Petaluma management, community
service organizations and citizens to develop these quality of life indicators based on
research undertaken by local community service organizations and weighed through
the General Plan community visioning process. CH2M HILL will facilitate one
discussion and agreement on the indicators and write up the results.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 24
6.3 Sustainability — Identification of Criteria and Thresholds
A. The D&B team will work with Petaluma management and citizens to identify
specific indicators that are quantifiable, reliable and valid indicators that can
be used to measure both progress towards maintaining a more sustainable
community, and the specific and successful implementation of the General
Plan. Each proposed indicator will:
• Measure outcomes directly to one or more of the goals, objectives or
policies of the sustainability vision;
• Respond to the factors determined to be significant by the existing
conditions assessment;
• Incorporate reliable information that is already collected on a regular
basis, or can be obtained at reasonable cost;
• Be easily understood and clearly related to making Petaluma more
sustainable;
Work in conjunction with other indicators identified through the community
visioning process to encompass all aspects of progress toward the development of a
sustainability vision. This task is assumed to be the same as 16.5 B (see that task
description for assumptions).
6.4 Economic Viability — Fiscal Responsibility. The D&B team will prepare projected
costs of implementation for the various programs, visions and strategies selected by
the community and City Council. These projected costs shall clearly articulate the
fiscal responsibility needed to achieve these community qualities and thresholds with
a projected timeline to insure the continual process of implementation over the life of
the General Plan.
6.5 Vision and Indicator Refinement and Summary Report. Based on. the Information
received at the workshops, D&B will develop a concise vision statement and report
to guide the General Plan, as well as a set of General Plan indicators, in draft form.
This will be submitted to the City management, General Plan Executive Team and
elected and appointed officials for approval. These indicators will then be used to
evaluate alternative choices and proposed General Plan policies and programs (2-4
workshops/meetings).
Deliverables:
• Handouts for public workshops;
• Implementation cost draft and final report;
• Vision quality of life indicators
• Community survey summary reports and final vision statement and report.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 25
Preferred Plan and Fiscal Implementation
TASK 7 HOUSING (Moore/Gaebler)
Budget: D&B team $ 15,000
GIS Relationship?
• location of existing affordable projects and description (# of units, developer,
management, financing, term of affordability, income mix, unit type and mix, etc.)
[information exists in map forni]
• "housing opportunity sites ": locations of potential sites with particular
characteristics that may be appropriate for affordable development (density,
locational characteristics -i. e. near shopping, transit, schools, healthcare, etc.)
• identification of potential housing rehabilitation areas (physical characteristics of
existing housing stock in areas that might benefit from a rehabilitation program
over the course of the plan)
Survey Needs? Data from consolidated plan, vacant land survey
• vacant or underutilized sites within urban growth boundary and potential sites in
the urban growth boundary expansion area (as part of an overall land use survey
and analysis)
• special housing needs (identified through the Consolidated Plan, community
survey, extrapolation of census data, etc)
• anticipated demand (jobs/housing balance) by unit type and income category
• local constraints to housing (regulatory, infrastructure, etc)
• local jobs and wage rates v. housing costs
Meetings Needed? = Minimum of 6 meetings.
• 1 start -tip meeting with Housing/CDD team members to review information needs
and issues
• I meeting with Housing/CDD team members following each round of comments
from HCD on the Housing Element until certification
• 1 meeting each with Planning Commission and Parks and Recreation Commission
during public review of Housing Element
• 2 meetings with City Council leading to adoption of the Housing Element
Content Needs:
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 26
Address all state -mandated Housing Element topics by appropriate narrative and graphic
means (consistent with the overall format of the General Plan) to a sufficient level
of detail and analysis to attain certification from HCD
• Develop an appropriate implementation plan identifying specific agency actions,
funding responsibilities and timing necessary to achieve the objectives of the
Housing Element
Much of the material to complete the previous Sections has been gathered and analyzed
while completing the PCDC 2000-2005 Implementation Plan and the 2000-2005
Consolidated Plan. To meet the delivery deadlines for a HCD certified Housing Element
the following schedule is anticipated. It is recognized that the Housing Element will be
adopted ahead of the remainder of the General Plan.
To be completed by April 1, 2001
7.1 Needs — Introduction; Background; Vacant/underutilized land; Mapping;
RHND numbers; Public outreach and workshops; Review of existing programs
and policies.
7.2 Demographics. Shall include a broad overview of the City demographics and
economics that affect housing, narrative on context of housing issues gleaned from
community visioning and workshops.
7.3 Goals
7.4 Housing Conditions
7.5 Infill Potential. Analysis of infill potential, including projection of yield achieved
through softening of current policies and regulations.
7.6 Land Inventory for Affordable Projects
7.7 Regional Share. Bonne Gaebler (City Housing Administrator) serves on the ABAG-
sponsored Housing Element B1uePrint Committee. Their work will result in a
guidebook for completing Housing Elements, which are capable of being certified by
HCD. This work will be completed in September and at that time D&B and City
Management will decide how to proceed with a certifiable Element)
7.8 Conversion Risks — Rental Vacancy Rates
7.9 Governmental and Non -Governmental Constraints
7.10 Green Building Opportunities. Should be incorporated into other implementation
measures in the element. A more detailed discussion of what green building is and
what opportunities exist for all development, not just housing, should be part of the
Sustainability element.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of LVbrk Page 27
April 2001 through June 2001
7.11 Write draft element with graphs, charts and pictures; consult with HCD
representative (City management will attend workshops if provided by HCD);
review draft element with existing progress on remainder of Plan for internal
consistency.
June 1, 2001
7.12 Submit draft element to HCD for required 45 -day review period
July 15, 2001 through August 15, 2001
7.13 Incorporate HCD comments into Element.
August 15, 2001
7.14 Distribute draft element to appointed (Planning Commission, Parks and Recreation
Commission) and elected (City Council) officials; referral agencies and provide
wide distribution to public.
September 15, 2001
7.15 Public hearing by Planning Commission, receive comments and reflect input in
Draft Element; comments forwarded to City Council.
September 2001
7.16 Review of Draft Element by Parks and Recreation Commission, comments
forwarded to City Council.
November 1, 2001
7.17 City Council public hearing on draft Housing Element for adoption. Note: If
changes requested by Council, the adoption action will be re-agendized for
December 1, 2001.
December 15, 2001
7.18 Forward adopted Housing Element to HCD; carry information from adopted
Element into other pending elements to insure internal consistency.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 28
Deliverables:
Housing Element — in a format, timeframe and schedule to meet State Housing
Element certification requirements (see above).
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
November 2000
Page 29
TASK 8 WATER RESOURCES. (Hargis)
Please refer to the Water Resources Element Scope of Services currently being negotiated
between the City of Petaluma and Black & Veatch. The following is background content
information only.
8.1 Watershed Basins
A. Within Petaluma city limits
B. Petaluma River within Sonoma County
C. Petaluma River to San Pablo Bay
D. San Pablo Bay
8.2 Watershed Management
A. Issues:
• Water Quality
• Flood Prevention
• Water conservation
• Erosion control
• Sewer plant discharge
• Habitat Enhancement
• Ground Water Recharge
• Wastewater Recycling
• Source of Supply
• Aquifer storage and recovery
• Stream Restoration
• Fencing and bank stabilization
• Sustainability of water resource system
B. Involvement:
• City of Petaluma
• State including Department of Fish and Game
• Federal, including National Marine Fisheries Service, Fish and
Wildlife Service, Army Corps of Engineers, Coast Guard
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City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 30
• Sonoma County Water Agency
• Sonoma County Permit and Resource Department
• Permit Resources Management Agency
• Natural Resources Conservation District
• Regional Water Quality Control Board
• State Lands Commission
• Private Groups and individuals
8.3 Public Participation
A. Implementation Strategies
• Administrative and regulatory
• Volunteer restoration programs
• Natural resources
• Cal/Fed through Sonoma County Water Agency
• Sonoma County Water Agency Zone 2A
• Storm Water Assessment District
• Demonstration project grants
• Design review standards
• Resource Agency bank stabilization grants-
• Private development enhancements
• Agriculture Preservation and Open Space District development right
purchases
• Educational activities
• Point Source pollution prevention requirements
• Best Management Plan practices
• Failing Septic Tank abatement
• Donations/Public volunteer group projects
• Monitoring of sustainability thresholds
8.4 Wastewater Treatment
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 31
A. Wastewater Facilities Management Goal
B. Plant Facilities/Expansion
C. Beneficial Use of Biosolids
8.5 Industrial Pretreatments
8.6 Reclamation
A. Irrigation of City parks and facilities
B. Potential use for fire suppression systems
8.7 The River
Deliverables:
• Coordinated development of General Plan and Water Resotirces Element.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 32
TASK 9 RECREATION, MUSIC AND PARKS (Carr, D&B)
Budget: D&B team $ 45,000
Note: The Recreation, Music and Parks Commission is in the process of preparing a
Parks Master Plan. Communication, by D&B, with the Director of Parks and Recreation
should be accomplished before execution of contract to avoid duplication of effort or
conflicting information.
GIS Relationship? Park Inventory (done); Street and Public Tree Inventory (portion of
west side done); Public Easements (path conversion potential); Flood Zones (by storm
potential; Note: if updated FEMA maps or information from the Corps of Engineers is
available, the updated information shall be utilized for mapping purposes); Bike Paths
(existing and potential); City Owned Land (inventory done 1997); Privately owned and
operated facilities (potential for partnerships with organizations); Public Rights -of -Way;
Other Agency Lands (with and without restrictions); Landscape Assessment Districts;
Survey Needs: Include park needs into community survey; supply and condition analysis
on existing open space and/or° park facilities
Meetings Needed: 3 to 4 for each of the four quadrants of the City, plus 2 to 3 for
Department Action Plan.
Outreach Efforts: For example (but not limited to): Youth; Seniors; Hispanic Community,-
Organized
ommunity;Organized Sports Groups, Environmental Groups, Schools (particularly with regard to
joint use facilities); Airport Commission (for facilities near the Petaluma Airport),
9.1 Goals and Objectives. Of the Parks and Recreation Department. What should be the
goals and objectives of the Petaluma Parks and Recreation Department as determined
by the Petaluma Community? (Determine through community survey and public
meetings hosted by Recreation, Music and Parks Commission, Tree Advisory
Committee, Teen Council, Youth Commission, Senior Activity Center, etc.)
Introduction of Park Master Plan, now underway by the Recreation, Music and Parks
Commission, is scheduled for completion by summer 2001.
9.2 Supply and Condition Analysis. Of the Parks and Recreation Department. City
shall provide D&B an inventory of existing Parks and Recreation Facilities/Marina
programs, master plans including the Kenilworth and Wiseman Park Master Plans,
capital improvement plans, and usable land. Determine if and where City should
landbank future park sites; evaluate use of urban separator for future park amenities;
identify privately held facilities for potential joint use agreements; identify potential
for combined recreational land uses and storm water retention ponds; suggest creative
mechanisms for funding of improvements and O&M.
9.3 Population Analysis.
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
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A. Age, ethnicity, income, education, gender, distribution. Identify the age of
the Petaluma population by each age category, as well as median age.
Analyze income on a per capita and median income basis per household and
median income per family. Also included in the analysis is the gender
percentage of the population.
B. Population growth, distribution, projection of community for General Plan
term. Analyze any trends within the Petaluma population, specifically growth,
distribution, and projection. Distribution of the population within the city is
also to be identified.
Source material for the above listed categories: U.S. Census; survey of
current business (Finance Dept., U.S. Dept. of Commerce); ABAG,
State of Calif. Health statistics; State economic and business review
(Chamber of Commerce, Sonoma State); any specific planning
(population) documentation from the Community Development Dept.,
County of Sonoma Petaluma and local School Districts.
9.4 Demand Analysis
A. Random citizen demand for parks and recreation.
B. Determine the current participation rates of Petaluma residents in the City's
parks and recreation programs and services. (Use Dept. registration records,
permits, etc. as a resource)
C. Conduct a needs assessment to determine random citizen comments regarding
a variety of critical demand issues via different age groups. (The recreation
brochure could be used or combined into the community survey described in
section 6.1.D.)
D. Non-random citizen demand for parks and recreation. Conduct a series of
public hearings to assess non-random citizen comments to determine the
desires of citizens regarding the provision of parks and recreation services.
9.5 Standards Analysis
A. Standards for the Parks and Recreation Department. Evaluate the acreage
ratio of neighborhood and community parks with the City population figures
and distances from homes, and compare to existing General Plan objectives,
and NRPA standards for comparable cities. Determine if the City is
aboveibelow standards. Determine what the City of Petaluma standard of
acreage ratio per population should be. Discussion shall be held on whether
school open space acreage should be included. Project City ability to sustain
or improve existing levels of service for term of General Plan.
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November 2000
General Plan 2000 — 2020 Scope of Work Page 34
B. Park development standards. Evaluate the City's Parks Development
Standards to ensure they meet the needs of the City of Petaluma [work
currently being performed]. Once City develops the standards, review
adequacy through community visioning process.
9.6 Parks and Recreation Department Action Plan. Statement of specific agency plan.
Development of a Plan of Action within the General Plan for implementation by the
Parks and Recreation Department.
9.7 Expenditure Analysis. Purpose: Tie Supply, Population, Demand and Standards
Analysis into reality of budget and staffing existing and projected conditions. The
following tasks and products shall be completed:
A. History of current parks and recreation expenditures [Jim Carr and Ed
Anchordoguy will track operations and maintenance costs for four parks, two
community and two neighborhood, for months of July through October].
B. Parks and Recreation Department expenditure comparisons to other agencies.
C. Estimated costs of General Plan recommendation.
D. Recommended funding sources for General Plan recommendations.
9.8 Resource Allocation and Use
A. Identify resource use (i.e.: water, utilities, land) to sustain existing and future
park facilities, and methods to reduce and/or substitute resource use (recycled
water, field turf), renovation of existing facilities.
9.9 Priority Criterion Ranking System
A. Actions of highest priority.
B. Ranking of all recommended actions.
9.9 Conservation. (see Natural Environment)
9.10 Creek Corridors -and The River. (see Natural Environment) Includes trails and
pathways.
Tasks:
Deliverables:
0 Recreation, Music and Parrs section of General Plan
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November 2000
General Plan 2000 — 2020 Scope of Work Page 35
TASK 10 COMMUNITY AND PUBLIC FACILITIES (Skladzien, D&B)
Budget: D&B team $ 50,000
GIS Relationship? Rely on GIS technology for infrastructure inventory and manpower
allocation for maintenance.
Survey Needs? Inventory of existing facilities
Meetings Needed? Two (possibly link into Recreation and Airport Commissions, if
needed); Tours of facilities (digital and real)
10.1 City of Petaluma buildings and facilities. Inventory of structures in place, exhibit
with location -specific detail will be prepared (buildings, orientation, footprint, area,
age, condition, use). Reference Resource — American Disabilities Act (ADA) Self
Evaluation Report.
10.2 Employee and Maintenance infrastructure. Strategies for identification of
infrastructure repair and/or replacement.
10.3 Replacement and/or relocation needs?
10.4 Upgrade Needs?
10.5 Best Maintenance Practices. Identify (quantify) existing practices and
opportunities for improved sustainable (green) practices.
10.6 Handicap Accessibility
10.7 Quality Work Environment
10.8 City Streets. (also see Transportation section for inventory and Sustainability
section for maintenance and replacement schedule)
10.9 Schools. Contact School Districts for inventory information (emphasis on joint use
facilities shared with City).
10.10 Hospital, Health Care District, Health Services. Contact Hospital / Health Care
District for inventory information.
10.11 Relationship to County, State and Federal Agencies and their Facilities and/or
Jurisdiction (portion of City Hall, Petaluma Airport, County Parks, Veteran's Hall,
Library, SCWA creek corridors; Fairgrounds, Armory, Corporation Yard, etc.)
Tasks:
• Inventory of structures, with exhibit (GIS)
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 36
• Strategies for repair andlor replacement
• Relocation, replacement andlor upgrade needs
Deliverables:
• Report of facility needs and siting within City at build -out
• Community and Public Facilities section of General Plan
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November 2000
General Plan 2000 — 2020 Scope of Work Page 37
TASK 11 PUBLIC SAFETY (Parks, Krout, D&B)
Budget: D&B team $ 4,000
GIS Relationship? All information gathered that includes a physical location within the
City shall be provided in GIS format. Response time mapping and haz-mat mapping in
relation to zoning/land use shall be included.
Meetings Needed? See comments below
11.1 Police Services
A. Organization. The D&B Team will provide a written review of current police
practices and service levels in Petaluma with specific attention to
Administration/Supervision, Community Policing, Crime Prevention, Traffic
Safety, police facilities, employee levels, strategic planning, budget,
technology, risk management issues, training and civilian support. This will
minimally include a review of the current 5 year plan, review and comment
on the updated 5 year plan, a review of the POST Community Policing audit,
a review of the UC Berkley Traffic Safety audit, a review of the POST
Administrative audit, interviews with City team members and community
interviews/comments.
B. History. The D&B Team will provide a written history of the Police
Organization. Focus will be on development of the organization and guiding
philosophy.
C. The Community -Environment. The D&B Team will provide a detailed
analysis of the current community environment related to police services.
This will minimally include 15 year traffic collision analysis, compared to
similar jurisdictions, 15 year crime trends compared to similar jurisdictions,
community demographic trends for 15 years, revenue/resource issues,
community involvement, crime prevention, technology issues, youth/school
issues, and other issues related to public safety. Discussion will be held
between Police Department Traffic Enforcement officers regarding the
potential use of the `Crossroads System' for completion of a detailed 5 -year
study.
D. The Future Community Environment. The D&B Team will conduct detailed
analysis trends and future events that will have anticipated impacts on police
services. Policing issues will be specifically addressed in community
visioning, citizen surveys, public priorities/expectations and other analysis
instruments utilized by the D&B Team during general plan development.
Police and community comments on current and future policing needs will be
actively sought by D&B as part of the General Plan Process.
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November 2000
General Plan 2000 — 2020 Scope of Work Page 38
E. Organizational Capacity — Service Levels. Having assessed the current police
organization, the current community environment and the future community
environment, the D&B Team will assess the capacity of the City to sustain
current police service levels to the community. The D&B Team will make
specific recommendations for issues related to police services, staffing levels,
operations, technology, facility needs, communication equipment, training
issues and infrastructure as part of the general plan document.
F. Funding. The D&B Team will evaluate current levels of revenue,
expenditures and funding generated by Police Services. The D&B Team will
make specific recommendations regarding programs and practices to insure
police services meet service level expectations identified above.
Tasks:
• Review documents and meet with staff as outlined in above sections.
• Research and prepare historical summary as outlined above.
• Review 2000-2005 Strategic Plan, may participate in planning process,
conduct community visioning, prepare and review citizen surveys as outlined
above.
Deliverables:
• Provide written summary report on current police practices as outlined above.
• Provide written historical summary as outlined above.
• Provide a written report summarizing 5 year plan, a community vision and
community surveys related to the current and future policing environment, as
outlined above.
• Make specific written recommendations regarding police service levels,
staffing, technology, facility needs, infrastructure, and funding as outlined
above.
11.2 Fire Protection/Emergency Services.
A. Organization. The D&B Team will be expected to write a organizational
narration based on review of the Annual Report, the 1999 Five -Year Life
Safety Plan (both will be supplied), the consultant's shall review of the
current organization in the format. of six functional areas: Administrative, Fire
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
November 2000
W1
Prevention, Emergency Services, Hazardous Materials Regulation,
Emergency Medical Response and Disaster Preparedness.
B. History. The D&B Team will provide a narration that will detail the history
and expansion of the fire department from 1857 to present. Changes in
program from 1965 to present should be the period of emphasis with changes
of importance reflected in the above documents or the current General Plan.
C. Environment. The D&B Team shall address the environmental issues that
effect fire protection and emergency response within the Petaluma River
Basin and the geographical area around the City.
D. Assessing Impact Potential. One of the largest questions and one of the most
important components of the discussion during General Plan is the impacts of
the community and the demands for the future. The D&B Team shall use the
Five -Year Life Safety Plan and the facilitation process to assess potential
impacts on all facets of the fire department.
E. Service Levels. The D&B Team shall use the Five -Year Life Safety Plan,
current budgets, goals and Record Management Systems to facilitate public
discussion on current service levels.
F. Funding. Potential funding sources are identified in the Five -Year Life
Safety Plan. These sources plus others are to be developed during public
discussion.
G. Future Trends. Two documents: the Five -Year Life Safety Plan and the in
process EMS Study will identify some future trends. The D&B Team shall `
couple this with the projected community trends to analyze impacts.
11.3 Emergency Preparedness.
A. Flooding. The D&B Team shall update the current information within the
General Plan and provide, in narrative, the current flood projects and flood
alert system. Provide point of failure maps for all flood projects with
analysis of land use and density.
The D&B Team shall provide a narrative overview of the Operational Area
concept and the issues contained in the Standardized Emergency
Management System (SEMS).
• Care and Shelters (Carr)
Liaison with other agencies
11.4 Hazardous Materials Management. The D&B Team shall update the sections of
the exiting section of the General Plan and review the CUPA system as a required
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 40
portion of the public facilitation and the program in place. The impact of this
service shall be detailed as part of the sections review. Provide mapping of Haz-
Mat storage to land use.
11.5 Seismic Hazards (Moore). The plan shall include the latest fault zone mapping
information and the most recent analysis from ABAG and other agencies on
earthquake probability and anticipated damage assessments. Unreinforced Masonry
(URM) Buildings shall be identified, mapped and addressed in the plan.
11.6 Slope Stability (Moore). Since most of the hillsides in the City seem to have
considerable development on them, slope stability does not seem to be an issue
beyond identifying existing slopes (another layer for the GIS map), identifying soil
types and characteristics on those slopes, and susceptibility to failure in various
situations (earthquake, rain, etc.).
11.7 Family Unit Independence — self-reliance. Define opportunities, during time of
crisis, for individual, family and community self-reliance.
Deliverables:
• Public Safety section of General Plan
• Organization narrative (see Sec. 11.2.A)
• History of the Petaluma Fire Department 1857-1965 and 1965 present with
program changes (Sec. 11.2.B)
• Narrative format addressing environmental issues — see geographical area (Sec.
11.2.C)
• I Written and/or graphic assessment of 1, 3, 4, 10 and 20 year impact on services
(Sec. 11.2.D)
• using public discussion of documents listed in Sec. 11.2.E provide the analysis of
service impact to allow for creation of equipment and staffing plans.
• Develop detailed analysis of funding source with implementation plans.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 41
TASK 12 TRAFFIC & CIRCULATION (Skladzien, Moore, White, Tuft, D&B team,
F&P)
Budget: D&B team $ 480,000
GIS Relationship? The results of the evaluation outlined in the following section shall be
included as THEMES for integration into the GIS mapping program.
Survey Needs? See comments throughout following section. Traffic counts to be
undertaken in January and February.
Meetings Needed? Twelve community meetings plus four strategy meetings for
transportation and circulation (by quadrant and whole community; two meetings with
Petaluma Downtown Association)
12.1 Traffic Model. An evaluation of the City's existing traffic model and present
alternative factors such as land use categories, street network, trip length and trip
purpose shall be prepared. The evaluation shall include a study of the benefits and
limitations of course vs. medium or fine-grained traffic modeling strategies. The
evaluation shall include a discussion on the cost/benefit of providing increased
level of detail with respect to link and traffic analysis zone and land use issues. A
working paper on this evaluation including suffocation level recommendation shall
be prepared and shall be the basis for determining future modeling efforts.
Presentations to the Planning Commission and Council are anticipated. A
workshop on the fundamentals of the existing and proposed Traffic Model shall be
provided for City Staff and interested parties. The workshop shall include a
demonstration of a Land Use change and a Network Change.
Before the City's traffic model is updated, the City Council should be asked what
they expect from the model and to what level of detail they want the model run.
Alternatives of traffic flow measurement such as vehicles miles traveled shall be
presented for discussion. This will determine the cost and time to update the
model. The cost estimate for the purposes of this work scope assumes that the City
will keep its current model, update it to base year 2000/2001, develop GIS -based
land use, network, ad zone system databases, update future year traffic projection,
develop daily, AM and PM modeling scenarios, and prepare a model validation and
development report.
12.2 Parking Needs.
A. Downtown. Tasks will include:
• An inventory of public and private on -street and off-street parking;
• Peak weekday and weekend on- and off-street occupancies (to be gathered,
if possible, through the S.S.U. ICPA services);
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
November 2000
Page 42
• Projections of future demand based on the City's Land Use Element using a
share -parking methodology;
• A review of the City's parking requirements and planned facilities to
determine if they will provide sufficient supply to accommodate demand;
• Development of goals, policies ad actions related to parking (including
development of policies relating to parking requirements and shared
parking);
• Identification of parking supply needs and optimal locations; and
• Identification of parking facility funding mechanisms.
The product of this work will be a Downtown Parking Plan that identified a
long-term parking strategy. A meeting shall be conducted with the Downtown
Business Association and the parking enforcement team members to identify
parking concerns in the downtown core area.
OPTIONAL TASK 3
As an optional task, F&P can conduct a survey of merchants and users of the
downtown to assess the desirability of the downtown in terms of satisfaction
for residents and visitors. (Note: the extent of this study is to be determined
through discussions with the Petaluma downtown merchants). Factors should
include distance to desirable destinations, parking supply, parking quality,
visual quality, walkability, bikeability and driveability within the downtown.
Other factors should include, but not be limited to, noise, speed,
volume/capacity and types of activity that are desirable and not desirable in
the downtown. (Cost: $10,000)
B. Transit Park -n -ride lots. An inventory of existing park -n -ride lots shall be
undertaken including an assessment of adequacy and future needs.
12.3 Walkability. Walkability of the community shall be incorporated into the
circulation section. Assess the feasibility of providing walking/bicycling corridors
within the downtown area as well as spokes to the outlying quadrants of the City.
(References: Bicycle Plan, River Access and Enhancement Plan, Central Petaluma
Draft Specific Plan, Marsh Enhancement Plan)
A. Pedestrian Facilities. F&P shall be conducted a review of sidewalks and
crosswalks in Downtown Petaluma for aesthetics, safety and functionality. A
working paper shall be prepared on findings of the survey and crosswalk
evaluation and recommendations. In areas outside of Downtown, pedestrian
gaps and barriers will be identified and mapped in GIS.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 43
B. Accidents. F&P will conduct a review of pedestrian -related accidents
occurring in the last three years to identify accident safety concern areas.
Other accident safety concern areas will be identified through public
meetings.
12.4 Evaluate Multi -modal System Performance and Neighborhood Connectivity.
Using the model, the counts, and GIS, the D&B Team will evaluate multi -modal
system performance and connectivity between different parts of the City,
correlating time, distance, and mode. For example, while two parts of the City may
be adjacent, impedance to traffic flow or physical barriers may result in increased
travel time or may not lend itself to certain modes. This evaluation will lead into an
assessment system performance and deficiencies (in capacity or connectivity) by
mode, indicating the need and effectiveness of various improvements. In addition a
detailed evaluation for the various modes of transportation shall be conducted,
including:
• Bicycle Planning. Review of the adopted Bicycle Plan and methods to
incorporate it into the General Plan.
• Pedestrian Planning. D&B's evaluation will be supported by neighborhood
walking tours. In addition to specific recommendations in downtown, a
citywide pedestrian plan will be prepared that identifies current pedestrian
gaps and barriers, develops proto-typical recommendations for improving
gaps and barriers and develops a pedestrian capital improvement program.
• Transit. Including bus and rail, and potential use of an electric trolley.
• Water Transportation.
• Neighborhood Traffic Management. A review shall be conducted of existing
speed data from the City's radar trailer. F&P will collect 5 speed studies on
arterial streets, 5 speed studies on collector streets and 20 speed studies on
local streets in neighborhood settings Citywide. The review of the existing
historical traffic volume and speed surveys and updated data shall be
presented as THEMES compatible with the City's GIS database.
A survey shall be conducted of residential livability and quality of life factors in
neighborhoods City wide [Note: The extent of this study is to be determined
through the community visioning effort]. Factors should include minimum distance
to desirable destinations, walkability, bikeability and drivability within
neighborhoods. Other factors should include, but not limited to, noise, speed,
volume and types of activity, which are desirable and not desirable in
neighborhoods.
F&P will prepare a neighborhood traffic management plan procedures and
guidelines report describing traffic calming, various techniques, identifying where
such treatments are appropriate, including volume and speed warrants for the
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 44
installation of such devices (as deemed appropriate by the community) and
identifying the process for citizens to request and the City to review requests for
traffic calming. In addition, F&P will develop a physical plan (i.e. set of proposed
improvements) for one, pilot neighborhood. Data from the studies shall be
presented as THEMES compatible with the City's GIS database.
12.5 American Disabilities Act (ADA) requirements — Accessibility. F&P will
conduct a review of the existing City Accessibility Study in light of current
standards for conditions and constraints to accessibility to public facilities. Data
from the studies shall be presented as THEMES compatible with the City's GIS
database.
12.6 Roadways.
A. Local. An analysis of potential intersections suitable for retrofit to
roundabouts or traffic circles shall be undertaken.
OPTIONAL TASK 4
F&P, with assistance from CSW/(St)2, will review the City's Pavement
Management System (PavementView) for arterial and collector streets.
Develop a citywide street Pavement Management Program (PMP), to include
conducting spot PMS inspections at 40 segments on local streets City wide.
A working paper shall be prepared on the condition of the City street system.
The report shall include the estimated cost of the existing system (present
value), the estimated costs to improve the system to a sustainable level,
including the potential need of additional cross-town connector streets to
adequately serve future build -out of the community. The data shall be
presented as THEMES compatible with the City's GIS system and Pavement
Management System. (Cost: $50,000)
B. Truck routes. F&P will review and analyze truck routes entering and within
the City. Manage truck movements to protect neighborhoods, the downtown
core and residents.
C. Regional. Highway 101: Identification of regional transportation issues
relating to Highway 101 including existing connections and/or future needs
for additional cross-town connections and/or interchanges (Lakeville
Highway SR 116, Old Redwood Highway/Stony Point Road) Sonoma County
Transit, Golden Gate Transit, park -n -ride lots (as .discussed below), rail/light
rail, waterborne transportation, and air transport. Recognizing that, to a large
extent, these issues extend beyond the jurisdiction and authority of the City of
Petaluma, the traffic team shall identify existing conditions, describe various
regional plans and studies including the Regional Ferry Plan, upcoming sales
tax initiative plans and potential, Sonoma County Transit Short -Range Ferry
Plan, Golden Gate Transit Short -Range Transit Plan, Sonoma -Marin Multi-
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of PVork Page 45
Modal Transportation and Land Use Study and on-going Northwest Pacific
Railroad studies. A working paper shall be prepared on the opportunities and
constraints of the plans as they relate to the City of Petaluma. The report
shall include a summary of the goals and objectives of the various
transportation modes, in anticipation of preparation of a long-range
transportation plan.
12.7 Ferry Study
A. Ferry. F&P, with the assistance of Pacific Transit Management, conduct a
study of the feasibility and cost of ferry service from Petaluma to other
communities downstream. Also consider a ferry from the businesses and
proposed hotel at the Marina to the Turning Basin.
OPTIONAL TASK 5
Trolley. Compare trolleys on rail system or on tires. Should a trolley(s) use
the existing track, a relocated track or is a new track needed? A review of the
condition, limitations and opportunities of using the spur line on the west side
of the Petaluma River shall be conducted. If new track is needed, consider
the opportunities and/or desirability for installing tracks along a different
route. Would it be feasible to connect to the railroad mainline if the railroad
were not in operation? Look at three communities, agreed upon and located
throughout the USA, with existing similar trolley systems to assess potential
ridership, development and operational costs and types of trolley vehicles for
a system in Petaluma, including a cost vs. benefit discussion. If the trolleys
are proposed to be operated by the City, a study shall be included to
determine the potential use and revenue, cost of implementation and
maintenance, and other funding sources to include subsidies if applicable.
(Cost $30,000)
12.8 Bicycle Paths. The adopted Bicycle Plan shall be evaluated for incorporation into
the General Plan land use and circulation analysis and text. A comparison of
Petaluma with two other agreed upon progressive cities for techniques and ideas
shall be conducted.
A. Access
B. Management
C. Links to regional facilities
D. Resources (County Bike Plan, California Bike Advisory Committee, etc.).
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November 2000
General Plan 2000 — 2020 Scope of Work Page 46
12.9 Pedestrians. A review and analysis of the existing pedestrian links to trails (River),
bikes (Transportation), and Land Use (Urban Separator) shall be conducted,
concluding with a summary and recommendations for specific improvements to
facilitate improved pedestrian movement and use of facilities.
12.10 Mass Transit and Alternative Programs. Comparison of existing services and
future demand shall be undertaken, including current bus routes, schedules and
available occupancies. Include the proposed Transit Mall as the hub of the system.
Integrate transit information with technology for display at transit stations.
Consider alternative types of transit shelters and locations for full development of
the City. (Reference: Petaluma Short -Range Transit Plan) Analysis. of potential
use or conversion to electric or natural gas for local transit vehicles shall be
included. Assessment shall be included to evaluate potential vehicle use reduction
through local corporate efforts to facilitate or regulate carpooling, provision of
electric car hook-ups, job/housing balance of needs, and/or alternative
transportation programs.
12.11 Light Rail/Rail. Resource: Calthorpe report. Land use analysis shall include
potential light rail facilities.
12.12 Airport. S&M will conduct an assessment of the role of the airport; asset
inventory; existing and forecast levels of activity including annual operations,
based and transient aircraft; runway length, pavement strength, and types of
instrument approaches; property requirements (fee simple and easements); fiscal
analysis with existing and potential land uses to include the airport's function at full
development of the City; land use compatibility requirements based on forecast
noise contours and an airspace plan (see also environment/noise section).
Tasks:
• Compile available and new data for all components of the Traffic/Transportation
and Circulation element.
Deliverables:
• Traffic and Circulation section of General Plan;
• Long-range transportation plan to include recommendation for expansion of
arterial, collector and truck routes/impacts as well as methods to reduce
congestion at full development of the City.
• New updated version of City traffic model to include determination on level of fine
graining.
• Applicability of soft and green streets/alleys for the City to include proposed transit
stops.
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General Plan 2000 — 2020 Scope of Work Page 47
TASK 13 FAMILY AND CHILDREN (Tuft/Carr/HC2/COTS, etc, D&B Team)
Budget: D&B team $ 10,000
13.1 Community Asset Mapping — Community Vision of Need
13.1 Background and Demographics
13.2 Population Segments
A. Teens.
• Resources and Activity Centers and needs
• Negative impacts: alcohol; drugs
B. Senior Citizens
C. Minority Representation (i.e.: Latino)
13.7 Schools as resources. Contact School Districts (early in school year) for new
enrollment and family demographic statistics. Outreach into the schools to involve
the youth in the General Plan process shall be incorporated into the Goals and
Visions portion of the General Plan.
13.8 Medical Care Services
13.9 Non-profit agencies and Committees as resources. (Tuft, HC2, PPSC, COTS,
Youth Commission, Teen Council, etc) Inventory of community services and
facilities available for family support services. Outreach to service agencies,
schools and families being served.
Deliverables:
0 Family and Children Section of General Plan
D. Single Parents/Families
E. Homeless Families
13.3
Crisis Intervention Needs
13.4
Volunteers
13.5
Cultural Diversity
13.6
Child Care
13.7 Schools as resources. Contact School Districts (early in school year) for new
enrollment and family demographic statistics. Outreach into the schools to involve
the youth in the General Plan process shall be incorporated into the Goals and
Visions portion of the General Plan.
13.8 Medical Care Services
13.9 Non-profit agencies and Committees as resources. (Tuft, HC2, PPSC, COTS,
Youth Commission, Teen Council, etc) Inventory of community services and
facilities available for family support services. Outreach to service agencies,
schools and families being served.
Deliverables:
0 Family and Children Section of General Plan
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Paze 48
TASK 14 ECONOMIC HEALTH, REDEVELOPMENT, FISCAL SUSTAIN-
ABILITY (Tuft, Stouder, Beatty, Marangella, Chamber, PDA, D&B, M&A)
Budget: D&B team $ 170,000
A mission statement shall be prepared for the economic health portion of the General Plan,
drawing on the history of the City's economic planning efforts and on Petaluma's
intentions for the future. This statement could be projected to contain the following goals,
following comments through the community education and visioning effort:
• emphasize wise use of the City's resources of public moneys, land, and labor force
in order to
• provide desirable jobs, structure opportunities for business expansion and
development in desired sectors, and maintain robust public revenues, while
• articulating and being guided by quality of life concerns that encompass economic
well being of citizens and business, stewardship of land, and minimization of
undesired environmental outcomes.
The scope of work shall be clearly defined as to work undertaken for economic analysis
information versus goals, objectives and implementation programs for an Economic Plan.
The Economic Element shall support the implementation of all General Plan elements.
The economic health portion of the General Plan preparation process shall include the
following tasks, products and processes:
14.1 Current Environment. Survey needs include:
A. Workforce `
• Existing composition of workforce (by salary range and thrust projected
over life of Plan)
• Existing employment base of local businesses
• Expected changes over life of Plan
• Land use changes needed to respond to future trends
• NAICS (North American Industry Classifications) vs. SIC Codes —
evaluation of existing and growing employment sectors as they relate to
land use
B. Education. Evaluations of how well the branches of education serve existing
and future employment sectors and include recommendations for
improvements
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General Plan 2000 — 2020 Scope, of Work
November 2000
C. Compensation (Multiplier Effect). Impact of certain employment sectors to
local economy (particular discussion of specific land use related jobs — i.e.
telecommunications)
14.2 Jobs/Housing Balance. D&B Team shall explore ways to improve the quality of
the "fit" between the types of housing (i.e., tenure and price ranges) and the types
of jobs (wage and skill levels) that are likely to be created in Petaluma, to explore
methods by which transportation impacts of growth can be minimized..
14.3 Business — Economic Clusters. The D&B Team shall define the following
economic clusters, as early in the General Plan process as is feasible and
appropriate, as they currently exist:
• Retail
• Employment
• Agricultural Related and Support Services
• Fiber Optics & Communication
• Manufacturing
• River -dependent
• Mixed Use
• Home Based Businesses /
14.4 OPTION: Fiscal Model - Fiscal Capacity and Cost of Providing Services. The
D&B Team shall provide a fiscal model to analyze the likely impacts of General
Plan alternatives on City operating revenues and costs. Upon completion of the
General Plan, the fiscal model will be used on an ongoing basis to monitor the
City's fiscal health. The model will report year -by -year revenue by source and
costs by use. It will be constructed using the base case scenario (existing
conditions) with the intent to allow substitution of data for analysis of Plan
alternatives discussed during the community visioning process and preparation of
Plan alternatives. Revenue and cost assumptions will be based on analysis of the
current City budget (2000-2001) and conditions, including but not limited to, land
use characteristics (acres and square feet of nonresidential development, acres of
residential development of various densities, numbers of housing units at various
densities, lane miles or acres of streets), population, market prices for housing at
different densities and rents (or assumed assessed values) per square foot for
nonresidential development, cost of providing services through all public facilities
(including airport). Identify uses (and potential users) for this information beyond
the General Plan.
A. Tax Revenue (sales, property, transient occupancy tax [TOT], tax increment
financing opportunities through:• redevelopment of underdeveloped or
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November 2000
General Plan 2000 — 2020 Scope of Work Page 50
undeveloped land). Relate tax revenue analysis and plans to land use
categories and opportunities for tax revenue enhancement.
B. Fees for services
C. Bonding capacity
D. Internet sales — impacts and opportunities
1.4.5 Future Trends/Visions - Mission Statement. The D&B Team shall prepare a
economic mission statement and defined programs, gleaned from community
visioning process, drawing on the history of the City's economic planning efforts
and on the community's intention for the future. Concepts for the mission
statement could include emphasizing wise use of the City's resources of money,
land, and labor force in order to:
• Provide desirable jobs, structure opportunities for business expansion,
business attraction in desired areas, and maintain robust public revenues,
while
• Articulating and being guided by quality of life concerns, as identified by
the community visioning and survey outreach efforts. Those concerns will
encompass economic well being of citizens and business, stewardship of
land, and minimization of undesired environmental concerns.
14.6 Population and Employment Projections. For the time period of the new General
Plan. Projections must do more than illustrate growth; the projections must describe
changes affected by projections and discuss impacts and options.
14.7 Types of Industry to Recruit '(long term). Based on the economic vision
conclusions, the population and employment projections, and the fiscal
responsibility needed by the community to implement the General Plan goals, the
D&B Team shall identify specific characteristics of industry that could assist the
community in meeting the goals of sustainability and quality of life.
14.8 Marketing — opportunities. Work by the D&B Team on market assessment and
economic development will recognize Petaluma's current position within the
changed economic context and include strategies to take optimal advantage of
available opportunities (land availability, infill strategies, redevelopment, etc.).
Emphasis will be given to economic development that will contribute to a self-
supporting local revenue base, and to attend at the same time to a strengthened
development ethic that seeks sustainability with identified thresholds and
timeframes to be achieved.
14.9 Tourism — opportunities. The D&B Team will develop potential opportunities to
be utilized for enhancement of the existing economic benefit of tourism to the
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November 2000
General Plan 2000 — 2020 Scope of Work Page 51
community. Address business lodging/convention needs in addition to tourism
needs.
14.10 Retail — constraints and opportunities. With inventory information, the D&B
Team will include in the implementation portion of this section, a defined list of
retail opportunities to enhance the existing retail sales tax base and enhance the
sustainability levels of the community through reduction of the sales tax loss to
.nearby communities.
14.11 Define Economic "Futures" (M&A; Panel of Experts; D&B Team). The "crystal
ball" will be the product of focused collaborative thinking and idea formation of
local observers: from inside Petaluma, local business representatives, location and
real estate specialists, and public leaders who know the community; and from
outside Petaluma, (for example:) outside economic development gurus, "think
tank" types from future -oriented and technology groups, holistic environmentalists,
consultants, and others.
These individuals, in expert panels or charettes guided by the D&B Team, will be
called on to help sketch out the future contours of Petaluma's economy in order to
allow the General Plan process to both test where the community would like to go,
and to identify how to get there. This enrichment of the General Plan process will
help the team and the City answer such key questions as, What are the keys to a
robust future economy with a job mix that will increase local earnings and reduce
local out -commuting? What sectors can best deliver that result? Is that growth
consistent with the Urban Growth Boundary and, more generally, with what
appears to be a local preference for respecting the environment through
"sustainability" (wise resource use and resource reuse, including reuse of land)?
14.12 Options. The D&B Team shall develop creative and pro -active options for the
City's economic future, physically tested with identified land use opportunities and
constraints, and evaluated against the sustainability indicators. This comprehensive
evaluation shall extend from transportation, to fiscal, and environmental to allow
decision -makers to be guided by facts in making future budgetary, priority and
development review decisions. The options section shall include implementation
programs with a high degree of specificity.
14.13 Define and Prepare Alternative Plans. In this task the economic futures and the
opportunities and constraints will be synthesized into alternative physical choices
for the future. Anticipate preparing two to four land use/transportation alternatives
for review by decision -makers. Land use and community form; transportation
strategies; transit and bikeway planning; environmental resources management; and
housing will be discussed as part of the alternatives.
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14.14 Evaluate Alternative Plans. Relative merits and disadvantages of the alternatives
will be assessed, using the indicators developed as part of this Task. Topics will
include:
A. Land Use, Population, and Resource Conservation (D&B; EIP).
Comparative impacts in terms of population, jobs/housing balance, resource
preservation, and other factors of concern will be prepared for presentation in
narrative and tabular form.
B. Transportation (F&P). Locations with available transportation system
capacity and locations of capacity shortfalls will be provided to aid in the
selection of land use alternatives for vacant and underutilized parcels. F&P
will evaluate the alternatives by comparing their trip generation
characteristics and the increases in volume to capacity ratios at selected
locations. The relative merits of the alternatives from a transportation system
standpoint will be reported.
C. Fiscal Evaluation (M&A). M&A will run the fiscal model using land use
inputs to assess the impacts of the different land use strategies on the City's
General Fund and the various Enterprise Funds at five-year intervals.
14.15 Cost Recovery (D&B, M&A). Alternatives for cost recovery for the provision of
City services shall be developed and presented in written form for evaluation by
City Management and the City Council.
14.16 Prepare a Workbook on Alternative Plans (D&B). The alternatives, their
organizing principles, as well as the evaluation, will be summarized in a
Workbook, which will be designed to be easily reviewed/annotated during review
by the community, appointed and elected officials.
14.17 Redevelopment of undeveloped or underdeveloped land: The redevelopment of
existing land uses shall be considered in terms of the potential for residential
revitalization and intensification, potential concerns over "monster" homes,
revitalizing and intensifying existing commercial centers, strip commercial sites,
and aging industrial parks built for lower intensity uses. The Central Petaluma
Specific Plan, pending approval, shall be utilized for assessing the redevelopment
potential of the central area. The relationship of the recently adopted Petaluma
Community Development Commission (PCDC) Redevelopment Plan and other
City fund sources will. he summarized in the Workbook, referenced in Section
14.16.
Deliverables:
• Economic Health, Redevelopment and Fiscal Sustainability sections of General
Plan
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November 2000
General Plan 2000 — 2020 Scope of Work Pa.ee 53
TASK 15 NATURAL ENVIRONMENT AND LAND USE (Moore, Tuft, D&B team,
DC&E)
Budget: D&B team $ 60,000
GIS Relationship: Common base map for all General Plan mapping needs
• Existing legal boundaries (UGB, Sphere oflnfluence, City Limits)
• Area calculations for existing General Plan land use designations (to correlate
with vacant and underutilized land survey and existing land use survey)
Survey Needs:
• Vacant and underutilized land
• Existing land use by type, density and intensity
• Sensitive habitat areas
• Ambient air quality
• Identification of noise sensitive areas
• Ambient noise contours for major thoroughfares, rail lines, industrial sites, and the
airport
• Historic resources
• Tree Inventory (public spaces)
• View corridor and scenic resources
Meeting Needs:
• 1 start -Zip meeting with CDD team members to review information needs and issues
Content Needs:
• Analysis and summary of all applicable adopted City plans and policies related to
land use and the natural environment (Central Petaluma Specific Plan, Bike Plan,
Marsh Enhancement Plan, River Access and Enhancement Plan, 1987-2005
General Plan, Residential Development Control System, historic district guidelines,
historic building survey, URM status, airport master plan, floodplain and
watershed data etc)
• Identify and analyze areas of greatest development potential (i, e., Corona Reach
(assuming development in the Floodplain in some manner is an acceptable policy);
Petaluma Blvd North and South; Kenilworth and the Fairgrounds; Lakeville
(south of "D" Street); Downtown; infill sites (to be identified); the expansion areas
of the urban growth boundary)
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November 2000
General Plan 2000 — 2020 Scope of Work Page 54
• Land use constraints analysis
GIS Relationship:
• Application of new land use designations and overlays by parcel (e.g., floodplain,
floodway, sensitive habitat, slope characteristics, etc.)
• Application of new development density or intensity ranges by parcel
• Application of identifiable locational characteristics by parcel (i. e., availability of
water and sewer; storm drain capacity; bike, pedestrian, vehicular access
constraints, sensitive habitat, historic%ultural resource, sensitivity to noise
impacts, etc.)
Meeting Needs:
• As per overall number of meetings identified for the process of preparing and
adopting the General Plan
Content Needs:
• Updated land use map and density/intensity ranges
• Sensitive habitat map(s) and related development policies and programs
• Developable land carrying capacity analysis (consistent with identified constraints
and sustainability considerations, such as quality of life indicators and thresholds)
• Identification and analysis of infill potential for residential, commercial and
office/industrial lands and recommended site-specific performance measures to
insure neighborhood compatibility
• Identification and analysis of urban growth boundary expansion options
• Noise contour map and related policies and programs
• Land use related air quality policies and programs
• Updated glossary
• Mapping, graphics, analysis and policy and program recommendations necessary
to appropriately integrate existing adopted City plans and policies into the General
Plan
• Appropriately detailed land use implementation programs that will provide clear
direction for subsequent revision of existing development regulations, including
zoning, subdivisions, street and other public faciliiy standards, habitat preservation
and management, historic preservation and design guidelines
15.1 Character (The community visioning process will allow the community to
touch base with the following components addressed in various levels of detail
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
November 2000
Page SS
within the existing General Plan 1987-2005. This could allow the retention of
these sections, or a variation thereof, within the new General Plan.
A. Gateways
B. Streets and Site Design
C. Urban Open Space
D. Trees and the Natural Environment
E. Neighborhood Character
F. Downtown
G. Historic Preservation and Enhancement. Review the desirability/need for
architectural theme guidelines for the City. Inventory the building styles
within the City to determine the types of strong building exterior elements.
Where are we now and where do we want to go? Are special architectural
districts advisable — beyond those areas governed by existing Historic
Districts? Study the affect of special architectural treatments on the
streetscape and Public Facilities and Services Design Standards. Review the
Design Guidelines of other communities with established special architectural
districts.
15.2 The River Environs
A. The River Access and Enhancement Plan
B. Marsh Enhancement Plan
C. Design and Management Guidelines for Petaluma River Watershed
D. Design and Management Guidelines for Tributaries within residential
subdivisions
E. Habitat Conservation Plan
F. Orientation of Businesses and Buildings
G. Public Access — Bicycles, Pedestrians, Vehicles
15.3 Historic Resources
A. Downtown
B. Land Uses
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November 2000
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C. Architectural Preservation Districts
D. Outlying Areas (i.e. Petaluma Adobe)
E. Agricultural buildings
F. Native American
G. Historic Perspective from Citizens
15.4 Cultural Resources
A. Performing & Visual Arts- A discussion of existing facilities within the
Petaluma Planning Area shall be included. Future trends and needs to reflect
comments received through the community visioning shall be addressed,
including economic reality of implementation.
15.5 Scenic Resources
A. Identification of scenic resources from within the community and from vistas
inward toward the City. These resources will be identified through the
community outreach and visioning effort.
15.6 Land Use and Growth Management. Most of the City is developed and future
development will occur in a few select locations: Corona Reach (assuming
development in the Floodplain in some manner is an acceptable policy which will
be determined through the community visioning efforts and the alternative plan
analysis); Petaluma Blvd. North and South; Kenilworth and the Fairgrounds;
Lakeville (south of "D" Street); Downtown; limited infill sites (to be identified);
and in the expansion areas of the urban growth boundary. The scope does not need
to address much beyond these areas, except when necessary to insure internal
consistency. Information on vacant and underdeveloped land, definitions of
appropriate land use density and intensity, new land use categories and definitions
will be necessary, as will a more clear determination of the actual boundaries of the
UGB expansion areas.
Appropriate connection to the economic analysis of build -out of vacant and under-
utilized land shall be included in this section.
Topics like streets and site design, historic preservation and enhancement, building
orientation, and public access can be treated in more detail as part of an
implementation program (new zoning regulations, design guidelines, etc.). The
infill sites discussion should identify opportunities for greater development
intensity (greater density, height, etc.) while recommending more specific
performance criteria to address compatibility with existing development. The City
has a number of existing adopted plans and guidelines that address many of the
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
15.7
November 2000
Page 57
issues in the draft scope. This information shall be incorporated to the greatest
extent possible.
Growth Management
A. History
B. Vision
C. Urban Growth Boundary
D. City -centered Growth Philosophy
E. Proj ections/Trends
F. Existing Land Use Intensities. All uses categorized, quantified, and assessed
for opportunities and constraints.
15.8 Infill. With limitations on outer expansion of urban boundaries in most parts of the
City, infill sites will come in for increasing development pressure as well. For
successful infill development, the General Plan must address the following
concerns:
A. Compatibility with surrounding uses, intensities, and character, including
building scale and orientation, ridgeline views, location of parking,
streetscapes and sensitive uses.
B. Balance of uses and intensities citywide and within neighborhoods. Fine-
grain, mixed-use development can help create a compact urban form but is
not the only available solution to achieve balance.
C. Environmental constraints, particularly flooding along the river, which may
limit the amount and type of development.
D. Linkages between different parts of the city, promoting pedestrian and
bicycle access and reducing auto -dependency.
E. Adequacy of public services, ensuring that new development provides the
necessary facilities or contributes to upgrading of existing facilities.
F. Building Massing. Potential for redevelopment and increased intensity of
land uses shall be analyzed for alternative plan scenarios.
G. Interaction with neighboring public agencies.
15.9 Sustainability. Utilizing the community's identified thresholds, identify land use
and development criteria, through policies, programs and quantifiable thresholds
that can be implemented to improve the quality of life and achieve the level of
sustainability desired by the community, as specified through the community
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November 2000
General Plan 2000 — 2020 Scope of Work Page 58
visioning effort. CH2M HILL will develop a set of development criteria and a
process for development review based on The Natural Step and on the policies
developed in the GP process. A work session (up to 4 hours) with the City's
planners will provide input and comment. The draft will be reviewed by the City
and the public, revised and a final completed.
15.10 Noise. Utilizing the information obtained through the Existing Conditions,
Constraints and Issues section, suggested goals, objectives and quantifiable
thresholds shall be suggested to improve the existing noise environment,
particularly in the vicinity of sensitive receptor land uses.
15.11 Air Quality. Utilizing the information obtained through the Existing Conditions,
Constrains and Issues section, suggested goals, objectives and quantifiable
thresholds shall be suggested to improve the existing air quality.
15.12 Energy. Compare current needs and use trends.
Deliverables:
• Natural Environment and Land Use sections of General Plan
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November 2000
General Plan 2000 — 2020 Scope of Work Page 59
TASK 16 SUSTAINABILITY (whole team)
Budget: D&B team $ 130,000
16.1 Community Vision. Goals include:
• To significantly raise the community's understanding of sustainability and
it's implications for Petaluma's future.
• To empower and inspire people to improve the quality of life in the
community.
• To identify and engage local resources and people that can assist with the
visioning, creation and implementation of the General Plan.
• To focus on incentives which would reward sustainable behavior.
• To develop an information system measuring movement towards or away
from sustainability which is easily accessible and meaningful to city team
members, policy -makers, businesses and citizens.
• To create the best General Plan incorporating sustainability and thereby
inspire not only Petaluma toward sustainable behavior, but other
communities as well.
16.2 Community Perception of Sustainability. Survey questions on the subject of
sustainability shall be incorporated into a community survey undertaken for the
General Plan outreach effort. The questions will be created to evaluate the
community's position on issues of social equity, economics and environment.
CH2M HILL will supply up to 10 qualitative questions related to sustainability for
inclusion in a survey. It is assumed that a survey design specialist will review
questions for removing bias. Once the results of the survey have been received,
D&B will analyze the results and prepare a summary report for review by the City.
CH2M HILL will summarize, qualitatively the results from the sustainability
questions (assumes up to 30 respondents) and put in the form of a report. The
report will be utilized for providing feedback to the community as the General Plan
preparation process continues.
16.3 Education on Community Sustainability. Using the framework of The Natural
Step as a foundation for the education on sustainability, D&B will include the
following in the community visioning process:
• Basic science of sustainability
• Conditions that are needed for a sustainable society
• How communities can benefit from a sustainable development approach
• How businesses can be players in the implementation of a sustainable goal
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November 2000
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• How infrastructure systems can be preserved or limited
• How equity issues are part of the continued community vitality
• How buildings and development, or redevelopment, patterns can cut costs
and be more sustainable
• Where Petaluma can decrease dependence on the automobile to help
preserve or enhance other quality of life indicator thresholds
• Examples of how other communities and businesses have used sustainable
development approaches
A draft agenda and format shall be prepared for providing sustainability education
to the public during the community visioning effort. City management shall review
the draft agenda and format by prior to finalization and incorporation into the
public outreach effort. Handout materials and visual presentations shall be
developed. It is assumed that The Natural Step is developing and delivering the
education using TNS framework. CH2M HILL will participate in one meeting (up
to four hours) with the City, D&B, and TNS for preparation. CH2M HILL will
attend workshop, deliver one segment on TNS applied in new development (up to
one hour) and assist in facilitating the discussion.
A Case Studies Matrix of sustainability goals and policies that other communities
are using to support sustainability. A unique matrix shall be developed for each
element and organized in terms of social equity, economic balance and
environment. This will by CH2M HILL, based on the case studies compiled in
Task 6.1 B. These will be used in the community forums to illustrate how other
communities are using sustainability and how Petaluma could approach the goals of
achieving higher levels of sustainability.
16.4 Workshops. The subject of sustainability will be presented and discussed during
the community outreach and visioning workshops (minimum 4 workshops).
CH2M HILL will develop the framework and format for the workshops and present
to the City for discussion in a meeting (one meeting up to 4 hours). Revisions will
be made and a final outline of workshop approach will be drafted and delivered to
the City. CH2M HILL will facilitate 4 workshops (4 hours each). This assumes that
the City will handle all logistics of the workshops. Option for two '/2 day
workshops to 1) present the subject of sustainability can be proposed to augment
this outreach effort and 2) provide feedback following the initial sustainability
research effort. The intent of the workshop(s) is to:
• Reveal level of Petaluma's commitment, aspirations, and vision of
sustainability
• Establish working models of sustainability within Petaluma
• Develop a series of goals and desired outcomes for sustainability in
Petaluma
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November 2000
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• Provide foundation information for each of the elements and determine
where the elements are linked
A summary of the outcomes will be done for each.
16.5 Thresholds
A. Identification of Baseline and Target Issues.. CH2M HILL will develop a
framework. for issues discussion (assumes TNS education has occurred) and
will facilitate a discussion (up to 4 hours) on issues identification. Through
the community visioning process, target issues will be identified relative to
the community's approach to sustainability. These target issues will be
classified according to the Environmental, Economic and social Equity (the
three "Es" framework). These issues will be listed and described in relation
to sustainability and provided as information for the overall General Plan
process. After the issues identification CH2M HILL will organize and
document the issues for use in the General Plan. Data and materials on the
demographics, physical setting and environmental conditions, and local
economy shall .be gathered and utilized to prepare a baseline report from
which to measure progress on achieving sustainability.
B. Develop preliminary sustainability indicator categories. Once the target
issues have been identified, a set of preliminary sustainability indicator
categories will be prepared that will assist in acquiring a sustainability
progress report for Petaluma. Indicators are not developed for every issue;
rather they serve to evaluate the progress on the biggest issues, as selected
through the community visioning effort. They may reflect progress that
results from a combination of efforts and actions. Indicators are not
judgments or absolutes as much as measurements of the relative performance
from past to present to allow the setting of goals for the future. These are
preliminary indicator categories and may change with feedback from the
community through the General Plan process. All indicators are based on
primary principles of sustainability. These indicators will be used to assess
what information is need for existing conditions and to ensure that data
collection is efficient and applicable to the identified needs and intent of the
assessment. It is assumed that one key indicator per sustainability goal will be
identified up to 25 goals. This will be done in conjunction with an advisory
group and a total of 3 meetings (up to 4 hours each). A summary report will
be prepared, written in an easy -to -read and understand format, on preliminary
sustainability indicator categories and their relationship to the target issues
that have been identified by the community.
16.6 General Plan Element Development. Comments will be provided into the policy
development for the individual elements, based on the previous work, to ensure
their consistency with sustainability goals. The process will use a series of
questions developed by CH2M HILL. These questions will be a guide that will
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November 2000
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keep the General Plan team and the City focused on balancing sustainability
throughout the development of all elements of the General Plan. For each of the 13
elements of the GP CH2M HILL will provide 8 hours of review in a preliminary
draft stage and 4 hours of review at draft stage
A distinct Sustainability Element shall be prepared by CH2M HILL to incorporate
all sustainable components found throughout the Plan, identify specific thresholds
to be achieved, implementation methods and actions, and a timeframe and budget
implementation schedule.
16.7 Traeldng of Implementation. A framework and program shall be developed for
the tracking (monitoring) of implementation of sustainability goals and objectives
including the individual thresholds and/or criteria selected through the community
participation process. This assumes that it will mirror the monitoring process of the
GP elements. It will reflect the indicators and the timeframe developed in the
earlier tasks.
Deliverables:
• Sustainability Element of General Plan and related Sustainability sections
throughout the General Plan document.
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 63
TASK 17 DRAFT GENERAL PLAN, IMPLEMENTATION STRATEGIES AND
MONITORING (whole team)
Budget: D&B team $ 75,000
Special meetings needed: Four (4) public workshops
This task will be conducted in concert with the Draft Environmental Impact Report
exercise, so that any necessary mitigations can be folded into the Plan policies to ensure
that the Plan is "self -mitigating". The list of elements in a preliminary manner shall follow
the order of this Scope of Work, recognizing that it may be reorganized and/or modified
through the community visioning and/or plan alternatives preparation process.
17.1 Prepare outline (D&B). We will prepare an outline and format for the General
Plan and review it with City General Plan management. Topics that will be
covered in each section will be identified, and a "mock-up" section will be prepared
for City team member approval.
17.2 Prepare General Plan. Each element of the General Plan will include background
information, guiding and implementing policies, and monitoring and evaluation
requirements. Implementing policies will be duplicated and consolidated into a
stand-alone document, which would represent the General Plan Implementation
Program.
17.3 City's Role. Determine cost and revenue resources for implementation of all goals,
and programs identified in Plan.
17.4 Implementation and Monitoring Program. In order to ensure the General Plan
policies are incorporated in everyday City activity, the D&B team will prepare an
Implementation Program. Methods to integrate the implementation of the General
Plan with annual budgeting and departmental planning efforts will also be outlined,
aided by running the fiscal model on the General Plan.
An Implementation Matrix will provide the following information for each action
listed in the General Plan:
• responsible agency (City department or other);
• proposed priority and timing;
• estimated cost;
• potential source of funding (e.g., bonds, State grant, user fees);
• existing applicable City program(s);
• City regulation or ordinance requiring amendment (i.e. Zoning Ordinance),
if necessary.
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
November 2000
Page 64
A set of metrics, indicators of sustainability for monitoring overall progress and
program specific progress will be provided.
17.5 Prepare Infrastructure Financing Program (M&A). This program can be either
a stand-alone document, or be integrated with the Implementation Program. Key
steps shall include, but not be limited to, the following:
A. Assess Effectiveness of Current Tools/ Strategies,
B. Identify Additional Potential Tools/ Strategies.
C. Recommend Changes in Infrastructure Financing Tools/ Strategies.
Deliverables:
• Administrative Draft General Plan
• Hearing Draft General Plan
• Implementation and Monitoring Program
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 65
TASK 18 ENVIRONMENTAL IMPACT REPORT (whole team)
Budget: D&B team-$ 142,000
This task will be conducted in parallel with the Draft General Plan. The D&B Team will
identify which Plan policies serve as mitigation, so the need for additional mitigation
should be limited.
18.1 The approach to environmental assessment will contain the following key
objectives:
A. To ensure that environmental opportunities and constraints identified in the
community outreach and subsequent investigation of existing conditions are
reflected in the development of the Preferred Alternative Land Use Plan and
the General Plan Implementation Elements, as well as throughout the Plan.
B. Integration of the environmental process and fostering sustainability
throughout the Plan and followed through implementation tools such as the
development regulations, CIP and preparation of City business practices.
C. Identification of General Plan policies that will mitigate any adverse
environmental effects of General and Specific Plan implementation, resulting
in a "self -mitigating" plan to the extent possible.
D. To make maximum use of the environmental information available through
plans and various environmental documents and specific studies in the City,
as well as information from regional and state agencies.
E. To fully satisfy CEQA requirements for environmental documentation of the
General Plan and provide the community with a brief, detailed summary of
environmental information for the community.
18.2 Prepare Initial Study and Notice of Preparation. An Initial Study and NOP will
be prepared. We will append the Scope of Work to the Initial Study Checklist and
circulate it as an attachment to the Notice of Preparation to show what subjects will
be investigated in the General Plan Program.
18.3 Prepare Setting Sections. The Existing Conditions report (Task 5) will provide the
basis for the setting sections for the different topics. The report could be
incorporated by reference in the Environmental Impact Report if so desired.
18.4 Prepare Alternatives. Using the sketch plan analysis, we will define alternatives
to the General Plan, including the No Project Alternative and then analyze the
effects that these alternatives will have on the environment compared with the draft
General Plan.
City of Petaluma, California
General Plan 2000 — 2020 S
Work
November 2000
Page 66
18.5 Conduct Impact Analysis. We will analyze how the draft General Plan will affect
the environment, identify significant impacts, and recommend measures to mitigate
those impacts. The impact analysis will be comprehensive in scope, and include all
cover all CEQA requirements.
18.6 Prepare Administrative Draft and Draft Environmental Impact Report. The
draft EIR will refer to General Plan policies that represent mitigation measures and
will include all the sections required by CEQA. A Notice of Completion will be
prepared.
A. State and Referral Agency review
B. Public review — outreach workshops
C. Public Hearings
18.7 Final Environmental Impact Report.
A. State and Referral Agency distribution
B. Public review — outreach
C. Public Hearings
D. Certification of Environmental Impact Report
Deliverables:
• Initial Study
• Notice of Preparation
• Administrative Draft Environmental Impact Report
• Draft Environmental Impact Report
• Draft Findings
• Final Environmental Impact Report
• Findings for Certification and Plan Adoption Legislation
City of Petaluma, California
General Plan 2000 — 2020 Scope of Work
November 2000
67
TASK 19 ADOPTION OF GENERAL PLAN (Advisory Committees and
Commissions, City Council)
Budget: D&B team $ 40,000
Adoption of the Plan will occur concurrently with the Environmental Impact Report
certification process. All necessary products such as findings and mitigation monitoring
plan shall be provided.
MISCELLANEOUS ITEMS AND/OR TASKS:
• Web Support
Budget: D&B team $ 25,000
Web support services shall be provided to allow citizen interaction and access to all
General Plan related information, surveys, staff reports; maps, exhibits, etc.
• Workshops and Meetings
Budget: D&B team $ 290,000
Meetings and/or workshops shall be organized, provided and/or facilitated as defined
throughout the Scope of Work narrative and attachments.
Miscellaneous process and procedures notes:
• The format of all newsletters, reports, draft documents, maps and drawings as well
as the final document(s) for the General Plan 2000 — 2020 will be fully compatible
with web access to allow posting on the City's web site.
• The final plan and Environmental Impact Report, including all maps and exhibits
shall be made available on CD-ROM.
• The text pages of the General Plan shall be composed in MS Word 2000 or later.
Each WORD document shall be limited to contain one element or appendix of the
General Plan. There shall be WORD documents for each Table of Contents, List of
Figures/Illustrations, Index, and Appendix and for each element (chapter). Header
and footer shall be in accordance with the accepted City format (to be determined).
If mutually agreed upon by the City and consultant, the adopted General Plan may
be prepared in a desktop publishing program such as Quark Express or PageMaker.
• All illustrations, figures, drawings, sketches (referred to collectively as
"illustrations") shall be produced in one of the software products listed below:
City of Petaluma, California
November 2000
General Plan 2000 — 2020 Scope of Work Page 68
— Adobe Acrobat version 4.0 or later
— VISIO version 8 or later
MS Publisher 2000 or later
— MS Project 98 or 2000 or later
— MS Excel 2000 or later
— MS PowerPoint 2000 or later
— AutoCAD release 14 or 2000 or later
— ArcView release 3.2 or 2000 or later
— Macromedia Freehand release 9.0 or 2000 or later
Illustrations produced by other software are not acceptable, unless approved by the
Director of General Plan Administration in writing, in advance. Monochrome
illustrations shall be produced as to be effectively printed on HP LaserJet IV
resolution, on 8-1/2 x 11 inch page or 11 x 17 inch page. Color illustrations shall
be effectively printed by an HP Inkjet 1170 resolution on 8-1/2 x 11 inch page or
11 x 17 inch page. Illustrations that require a large format (D- or E- size) shall also
be produced in 8-%2 x 11 inch or 11 x 17 inch size versions. Illustrations shall be
produced uniformly with all title/revision block information, and references to the
text portions (uniform design to be determined)
• The adopted General Plan submitted to the City shall be in each of the following:
1. Adobe Acrobat version 4.0, product produced in Distiller with indexing and
search, supplied on (two copies) CDROM media. Include one complete
copy (single file) and one, multi -file version, with individual 400KB files
linked.
2. HTML directory, with illustrations in JPG and GIF, as appropriate, supplied
on (two copies) CDROM media. AutoCAD drawings may be included in
native form, provided they are viewable in the AutoCAD Voloview browser
plug in.
— Text shall be HTML format version 3.2 compliant (assures certain
backward compatibility). Each text page (each HTML file) to
correspond with printed page. I.e., each Word document is broken up
into several HTML files.
Each page shall contain the same header and footer as the City's web
site standard.
— Each header shall contain the City's logo, Name, Document
name/section name
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 69
— Each footer shall contain the revision number/date, file path and name.
3. One full copy of all source documents supplied on (two copies) CDROM
media, with a README file including details as to which file was produced
by which software product, and any or all software installation or
configuration parameters.
• The General Plan Land Use and Development Constraints, maps, and appropriate
transportation maps will be consistent with the City's GIS (ArcView/ArcInfo).
• Bi -lingual outreach levels will be defined.
Copies of all deliverables shall be provided as follows, unless specifically specified
within the Scope of Work:
— Twelve copies and two camera-ready originals
Products/Deliverables:
• Written summary of Kick-off workshop with City Council (by City management)
• Detailed Scope of Work and Budget
• Portions of Administrative Draft, Draft and Final General Plan documents
• Workbook Compilation Results and Summary Report
• Existing Conditions, Opportunities & Constraints Summary Reports
• Handouts for public workshops _
• Implementation cost draft and final report
• Vision quality of life indicators
• Community survey summary reports
• Final vision statement and report
• Housing Element
• Water Resources section of General Plan.
• Recreation, Music and Parks section of General Plan
• Community and Public Facilities section of General Plan
• Public Safety section of General Plan
• Traffic and Circulation section of General Plan
• Family and Children section of General Plan
City of Petaluma, California November 2000
General Plan 2000 — 2020 Scope of Work Page 70
• Economic Health, Redevelopment and Fiscal Sustainability sections of General
Plan
• Natural Environment and Land Use section of General Plan
• Sustainability section of General Plan
• Administrative Draft General Plan
• Hearing Draft General Plan
• Implementation and Monitoring Program
• Initial Study
• Notice of Preparation
• Administrative Draft Environmental Imapct Report
• Draft Environmental Impact Report
• Draft Findings
• Final Environmental Impact Report
• Findings for Certification and Plan Adoption Legislation
H:pt/GP2000/contracts\DandB scope 0800
l
GENERAL PLAN 2000 — 2020
RECOMMENDED BUDGET ALLOCATIONS
Chart: General Plan Funding Options for Contract Services
Spreadsheets: Contract Services Budget Sheet and
Contract Services Meeting Schedule
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Proposed Budget for Petaluma General Plan
November 30, 2000
Task 1
Task 2
Task 3
Task 4
Task 5
Task 6
Task 14
Tasks 7-13; 15-1 r,
Task 18
Task 19
Meetings
GP Kick-off/Start-
Historical
Celebration of
Executive
Petaluma 2000:
Community
Economic
Prefered
General Plan I
Draft EIRFinal EIR
Adopted
Workshop/
Commissio
GP Mgmt Neighborhoo i Stakeholder
Topic'
TOTAL
up; meeeings
Perspective
Goals
Summary)
Existing
Issues, Goals,
Healt,
Plan
chapters, Draft
General Plan
Public
n/ Council
Team
d
Hourly
are in the
of Petaluma
Achieved Over'
Conditions,
Visions, Redevelopment
GP,
Rate
meetings task)
the Last
Opportunities and
Strategies
, Fiwscl
i Implementation
HOURS BY TASK
Twenty Years
Constraints 1
Sustainability;
Strategies and
Dyett & Bhatia
1
A,
/tarns tivesI
Monitorino
Ra•eev Bhatia, Principal
$130
16
8
24
4
160
30
120
60
240
96
32
24
20
70
170 1
120 50
150
1,394
Michael D ett, Principal
$130
20
32
8
45
12
8
Senior Planner
$95
40
24
18
160 1
160
10
21
18
125
451
Planner
$70
8
12
40
12
180
24
60
40
240
180
24
80
20
20
20
20 20
20
1,020
Asst. Planner
$60
12 1
20
4
184
4
80
8
120
26
02
24
20
60
100
20 16
60
790
Senior GIS Specialist
$95
4 I
40
16
12
120
8
32
GIS Specialist/Senior Comp, Graph.
$75
4 1
4
20
160
40
80
24
232
92
12
120
-
-
-
232
Computer Graphics Asst
$65
12
60
8
180
80
160
40
320
80
24
160
10
-
20
15 '110
12
10
788
1,201
Sub -total
Design Community & Environment
44
36
164
28
964
178
572
210
1,477
654
132
440
70
180
326
170 98
258 1
6,001
David Early, Principal
$105
8
20
35
8
16
16
30
10
3
20 I
40 •
70
120 0 1
30
426
Associate
$85
4
32
60
10
8
8
80
15
3
20
20
55
120 1
30
465
Planner
$65
50
80
6
8
8
95 1
20
7
10
10
30
60
40
424
Sub -total
EIP Associates
12
-
102
-
175
24
32
32
205
45
13
-
50
70
155
300 "
100
1,315
Rod Jeun , Project Manager
$130
8
8
25
8
22
4
36
14
16
24
40
15
18
238
Senior Biologist
$130
8
60 1
12
22
4
32
32
-
8
.
8 -
6
192
Senior Planner
$105
8
12
62
12
60
10
64
64
�32
8
10
10
30
60
40
482
Environmental Engineer/Chemist
$105
12
94
8
92
94
Biologist
$80
12
84
16
60
46
-
300
Hydrologist
$72
10
64
12
20
30
8
218
GIS/Report Production
$68
4
74
40
20
48
8
144
Sub -total
16
-
66
-
463
32
180
18
324
328
64
8
10
34
78
"
64
194
1,768
Fehr and Peers
Principal
$145
73
32
6
110
30
5
-
5
20
_ _
_
Y81
Senior Associate
$135
8
8
16
60
34
8
365
55
12
4
10
28
24
21
653
Senior Engineer
$110
175
48
16
290
32
8
16
25
610
Staff Engineer
$85
12
206
90
12
342
24
6
15
-
10
717
Suu ort Staff
$70
71
40
8
220
24
15
-
5
5
7 1
395
Sub -total
Mundie &Associates
8
8
28
-
585
-
244
50
1,327
165
46
20
-
15
93
-
2,656
Senior Economist
$130
8
120
162
12
124
10
30
60
30 -
60
616
Junior Economist
$80
72
78
68
Sub -total
-
-
8
-
192
-
240
12
192
-
10
30
60
-
60
218
834
Shutt &Moen
Senior Planner
$95
8
30
880
-
33
159
Planner
$60
20
Technician
$60
8
32
20
Word Processor
$40
710
40
Sub -total
8
-
-
38
81
-
142
-
-
33
-
10
2Y9
Parsons Brinckerhoff Quade & Douglas
Sam Seskin, Principal
$150
12
16
24
36
Planner/En ineer
$90
8
8
-
88
Sub -total
-
-
12
24
32
-
36
16
104
John Roberts
-
35
- -
30
104
DOLLARS BY TASK
Dyett &Bhatia
$ 4,040 $
2,960
$ 12,520
$ 2,120 $
78,340 $
14,020 $
48,960 $
19,370
$ 125,850 $ 56,260
$11,260
$ 32,600 $
5,850 $
16,350 $
32,470 $
18,850 J$ 9,640
$ 26,860 $
518,320
Direct Costs
200
120
1,252
40
6,200
1,402
4,200
1,937
12,585
5,626
1,126
3,260
585
1,635
3,247 !-1,885
400
2,686
48,386
Sub -consultants
Design Community& Environment
1,180
-
8,070
13,975
2,080
2,880
2,880
16,125
3,625
1,025
4,450
4,450
12,400 !
26,700
8,300
108,140
EIP Associates
1,880
6,552
43,790
3,860
17,724
2,090
32,820
31,674
6,560
840
1,050
4,170
9,390
9,290
7,320
179,010
Fehr & Peers
)
1,080
1,080
3,180
-
60,415
-
26,460
5,290
165,195
21,515
5,110
2,300
2,075
11,055
3,590 -
4,175
312,520
Traffic Counts
44,000
Mundie & Associates
1,040
21,360
-
27,300
1,560
21,560
-
-
-
1,300
3,900
7,800
3,900
7,800 ;
44,000
97,520
CH2M Hill
Godbe Research &Analysis
-
11,030
-
-
80,750
(meetings assumed to be
part of the tasks
91,780
Shutt & Moen
760
3,330
3,330
23,500
-
760
-
11,120
meetin s assumed
to be
art of the tasks)
23,500
Parsons Brinckerhoff Quade & Dou las
1,800
1,800
3,120
4,320
-
-
3,135
5,400
22,435
The Natural Ste
-
-
16,440
John Roberts
500
500
4,000
-
4,000 1
1
2,400
-
-
3,150 1
-
15,000
2,700
15,000
17,250
Other Consultants*
8,000
5,000
5,000
2,000
20,000
Translation
5,000
5,000
5,000
15,000
Web -support
400 1
8001
120
2,000
2,000
1,600 11
1,600
600
8,000
2,000
4,000
24,920
Sub -consultant Administration 7.5%
3681
81 1
1,798
14,150
3,035
24,892
510
1,095
3,689
3,195
52,811
TOTAL
*Sonoma
9,508 I
5,141
40,842
2,280
301,360
70,927
142,004
34,927
501,217
118,700
25,681
47,000
20,745 !
33,675
91,736
73,215 1 10,040
78,036 1,607,032
State, livability, sustainable transportation
GENERAL PLAN 2000 - 2020
TIAIIELINE FOR TASKS
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ATTACHMENT `D'
GENERAL PLAN 2000 — 2020
REVISED FIRST STEPS
Major Project Task List
CITE' OF PETALUMA, CALIFORNIA
GENERAL PLAN 2000 — 2020
REVISED FIRST STEPS (November 2000)
Draft Work Plan to identify process and draft scope of work.
Council review of Draft World Plan and - direction to staff -to -distribute Request for
Proposal.
Request for Proposal distributed to all interested firms and individuals (> 100).
Proposals received from 13 interested firms and individuals.
y Council discussion and direction on General Plan contract service team selection process.
I
General Plan Executive Team conducts preliminary -interviews -of all proposals to -identify
two teams (two prime and two water resource firms) to be invited to Community Forum
for public interview process (February 2000). -
Community Forum — 4 March 2000 — public provides input an General --Plan -team
selection.
Compilation of -questions - and public comments -from -Community Forum — -questions
distributed to contract service firms (March 6"')
.d
Questions and Answers received from candidate contract service firms - summary -report
prepared for City Council consideration, distributed to all interested citizens - 24 March
2000.
10 April 2000 - City Council consideration of Community Forum comments — direction
to City Management to begin contract negotiation process with selected prime contract
team of Dyett & Bhatia and solicits Statements of Qualifications (SOQs) from Water
Resource firms. -
April 2000 - City Management distributes Requests for Letters --of Interest for Water
Resource firms, begins definition of Scope of Work and Budget with Dyett & Bhatia.
26-Ju-ne-2000 --Council-authorizes contract work to proceed with-Dyett-and-Rhatia.
30 August 2000 — City Council review. and approval of -General -Plan evaluation
workbook and General Plan background brochure; mini -visioning exercise on General
Plan process. -
September — October 2000 -Evaluation workbook -designed for reviewing General --Plan
1987-2005. Request for Letters of Interest distributed to selected firms (contains Water
Resources component of approved Work Plan, background information on General Plan
process to date).
City of Petaluma, California
General Plan 2000 — 2020
First Steps
Page 2
RFP prepared and distributed to interested Water Resources firms. Proposals returned
and reviewed by Water Resources, General Plan and Parks & Recreation team members.
VO September - data ._gathering ..for _existing ..conditions report .-continues, .outreach to
community with General Plan School begins, some community visioning could occur.
Community General Plan video is .completed.
October - Proposals received -from interested WaterResourceContract Service -firms and
reviewed by Executive Team. Water Resources, General Plan Administration, Parks and
Recreation and City management conduct interviews of Water Resource firms.
General -Plan management reviews and provides direction on Scope -of Work, Contract
and Budget for contract services regarding preparation of General Plan community video;
completes Phase I of General Plan community video planning for review and approval;
(production delayed until initiation of General Plan effort).
November - Contract and budget negotiated with Dyett & Bhatia. Outreach begins with
the "Get Involved in Petaluma" invitation to amateur photographers to sign up to receive
a disposable camera to take pictures of what is `special' in Petaluma.
VO General -.Plan management completes preliminary vacant .and --under-utilized -land
inventory.
December - Council review of Scope of Work and Budget for preparation of General
Plan by Dyett & Bhatia, authorization to execute contract. Council reviews Scope- of
Work and Budget for preparation of Water Resources element of General Plan by Black
and Veatch; provides direction on negotiation of contract. -
2001
General Plan management begins work on preparation of General Plan accomplishments
to date evaluation and report; gathering of information for historical perspective section;
initiates data gathering effort with Housing Division for Housing Element. General Plan
Executive Team will begin compiling inventory information on public facilities.
Outreach strategy will be discussed with community service organizations (i.e.: COTS,
HC2, PPSC, Hospice, Latino Advisory Committee, Chamber of Commerce, Sustainable
Petaluma, Sustainable North Bay, etc.).
February - General Plan 2000 - 2020 work begins with coordinated efforts between Dyett
& Bhatia, Black and Veatch and the City General Plan Executive Team.
March - June - community visioning, data gathering and outreach continues with
economic, environmental and sustainable health weighing in on topics brought before the
community for consideration. Preparation of the Existing Conditions, Opportunities and
Constraints is underway.
h: pt1GP20001outlines\ 1 ststeps
CITY COUNCIL WORKSHOP
30 AUGUST 2000
GENERAL PLAN 2000 - 2020
VISIONING EXERCISE
SUMMARY OF CO UNCIL COMMENTS
And
CITIZEN OBSERVATION SUMMARY
City of Petaluma, California
City Council Visioning Session
Relating to the General Plan 2000 - 2020
August 30, 2000
From a 45 minute discussion in which each Councilmember articulated their vision of Petaluma
in the year 2020...
Jane Hwi ilton
• Compact city within the UGB
• Economic and ecological prosperity
• Tree -lined streets
• 1,000 -acre park on Sonoma Mountain
• Cohesive network of bike trails
• Rapid transit, both north to south and east to west
• Reduction in automobile orientation/dominance
• Neighborhood names and identities with neighborhood councils
• A world-class example of sustainability and economic development
Matt 1Ylaguire
• Trees, trolleys, and beauty
• Sense of community
• Outdoor environment that encourages social interaction
• Bicycles as a viable mode of transportation
• Efficient use of resources — permaculture
o Wastewater recycling
o Local food supply
o Living fences
o Generating habitat
o Plant guilds
• Independence — meeting community's needs locally
• A beautiful community — attention to aesthetics and design
Clark Thomson
• A united community
• Corner Stores
• A sense of neighborhoods within community
• Strong tax -base
• Home occupations and telecommuting
• Community gardens
• Economically sustainable
• Ability to do what we want to do — financially
City of Petaluma, CA 30 August 2000
City Council Visioning Session page 2
Janice Cader-Thompson
• Friendly and welcoming
• Community gardens
• Connection between East and West Petaluma — not just physically
• A central park from downtown to Redwood Business Park
• Economic success to provide desired services
• Multi -cultural community and in which everyone is active
• More neighborhood groups, citizen ownership in shaping community
• A community in which people bike and walk
• People recognize one another and say hello
• No more sprawl
• Sonoma Mountain Park and parks of all sorts throughout
Pamela Torliatt
• Focus on quality of schools and youth experience
• Community activities — in particular a focus on youth
• Higher density housing
• Downtown redevelopment
• A local and regional draw
• Trolley
• Rapid transit
• Alternatives to the automobile
• Pedestrian and bicycle friendly
• Protection of floodplain and use for recreational purposes
_ • Petaluma River Walk from north to south
• Citizens and business conscious of their actions e.g. waste and consumption
• Agricultural heritage
• Maintain fairgrounds — connection to heritage
• Community involvement and responsibility
• Community gardens
• Seniors — housing, care, and recreation
• Benches — to sit, watch, and listen
• A leader in sustainability
• Water resources
• Cooperation among elected leadership, both locally and regionally
• Balconies
Pawl Keller
• Ensuring we are not 4nyivhere, USA
• Diversity among citizens and economic base
• A real town with roots — both agriculture and industry
City of Petaluma, CA 30 August 2000
City Council Visioning Session page 3
• Stability- economy, employment, and housing
• Developing infrastructure, facilities, and programs that support a maturing community
• Economic strength
• Self-sufficient — corner stores and community gardens
• Accessory dwelling units
• Neighborhood identity
• Looking beyond boarders and reducing dependence — meeting our needs locally
• Well financed and maintained public facilities and infrastructure
• Development pays for itself
• A new city hall
• Central park with connections throughout the community
• Protect and expand areas of natural habitat
• Sonoma Mountain State Park
• Places for teens
• The UGB renewed in 20 years
• Maintain viable agriculture
• A community that cherishes learning
• Creation of wealth and reinvestment in community
H:pt/GP2000/reports\CC 083000 wokshp notes
f
aw��L City of Petaluma, California
General Plan 2000 — 2020
City Council Workshop — August 30, 2000
j85$
Citizen Observation Summary
This following is a summary to a form that was handed out to the public at the City Council Workshop held on
August 30, 2000. This form asked citizens for their comments and ideas on what types of methods they would
like used to conduct community outreach efforts for the preparation of the next Petaluma General Plan, The
total responses turned in were 19.
1) Would you envoy, and feel comfortable, participating in a visioning exercise similar to the
Council's exercise this evening?
# of People
18 Yes
1 No Response
/ Seems like an excellent way to involve citizens ui a thoughtful way.
/ The effort brings focus to the core issues and possible solutions.
/ The backcasting framework is especially useful and the use of a facilitator to expose the real
concerns.
Need to get a broad cross-section of the community – not just the activists. Need blue collar,
youth and different age groups to be involved.
I think this really would be the best way to let the community get involved.
The City Council did a good job. There are areas where I feel we as the community could
contribute.
2) If so, in your opinion, what size of group exercise would be most effective in gathering
information from citizens?
Note: Many people checked more than one box.
# of People
9 Larger community forums of 200-400 citizens with smaller breakout sessions of 25-50 people.
11 Multiple neighborhood level workshops with 20-25 people.
8 Specific single topic workshops held for the entire community.
2 Other
Specific neighborhood workshops.
— And all other means.
1 For larger groups, be sure to involve the city staff.
/ I would recommend starting with larger forums to get as many ideas/perspectives as possible
and work toward smaller neighborhood forums with specific needs.
Ideally, use multiple venues to involve many, diverse participants.
/ In multiple neighborhood workshops, maybe Seniors will feel comfortable and then join with
the larger community.
City of Petaluma, California
August 30, 2000
Citizen Observation Summary
Daae 2
Start with small neighborhood workshops to get the best quality information. Next, single -
topic workshops to develop the best ideas; and finally, larger forums to integrate the topics and
weave a synergistic plan.
► With small groups, there is always more of a chance for people to participate and offers more
alternatives and solutions.
► Combine some of the above — one or two large groups. It is tough to get small neighborhoods
together, but necessary.
All of the three would be valuable in their own right depending on how the agendas are
structured.
► There are a few topics where specific single topics should reach a wide number and get
citywide publicity. Would like neighborhood workshops to get participation started.
Focus on a vision.
3) There are many methods to facilitate sharing ideas among groups of people, such as
tabletop exercises, charettes (an intense group effort to develop solutions to an identified
issue or problem within an allotted time period), open space technology, etc. Do your have
any experience with visioning that you feel is particularly productive and fun to participate
in? If so, please identify the process:
► Perhaps open space, to make it easier to focus on specific areas in depth.
For larger groups, open space is very powerful. For smaller groups tonight's facilitator works
well. A charette-like process might be very useful to test the sustainability.
► Use charettes and open space technology — each have merit.
► As an architect/designer, I helped create a game with the City of Concord to help residents
quantify important issues and focus on imagery of what was desired (photos, etc.)
/ Use a graphic artist to "record" vision of the group or groups.
As a community organizer, the best way is to listen to the community to gain their trust.
4) Please offer any general comments or questions on the process of community visioning:
/ I was very impressed with the workability of this visioning process.
► Please use PCA.
/ We can use neighborhood level workshops as a springboard for the creation of neighborhood
groups. This way, we can sustain the momentum.
► I would like to see more focus on AFFORDABLE housing and diversity.
► More important to me than the graphic look on the cover of the General Plan is the discussion
of the contents. I heard a lot about the esthetics of the community. I would like to see the plan
for economic support to be "visioned" along with trees and recycling. Will the General Plan
include an economic projection or framework that will give hope to achieving the goals of the
final document? When will the economics of the "vision" be addressed and how? Who will be
involved? What about specifics of the economic support as it relates to the development of the
General Plan? I have a lot of questions, comments and ideas and I hope the future -workshops
will allow sufficient time for all of us to put the above out for discussion. I was very
disappointed in the UGB process and I felt it was very deficient in time allowed for a true
workshop. I would appreciate more opportunity to be involved.
City of Petaluma, California Citizen Observation Summary
August 30, 2000 page 3
/ I enjoyed noticing the City Councilmembers being totally relaxed and working well with each
other. The backcasting approach, I believe, contributed to this. Rick Brown is outstanding. He
is sharp, a great listener, humorous in an appropriate way, and open and professional. His
insistence on getting beneath buzzwords is extremely valuable.
/ Jane Hamilton has the right ideas — other Commissions too. I would le to see a Central Park —
Kenilworth property to become city property.
I am a member of the McNear Park Neighborhood Association and am excited about the idea
of neighborhood identity. Signage; lighting; etc., will help distill a sense of pride in the
neighborhood as well as safety.
/ I would like to see meetings on floodplain issues, on traffic, on water and development, etc.
/ Need to involve "diverse" community, not just financially well-to-do, highly educated white
members.
Enjoyed hearing from City .Council — would like them to attend community meetings.
/ Rent control is a problem.
Is concerned with public safety for Seniors.
/ Telecom companies came here because there was a place to grow. We need to provide for that
growth in a manner that will work for our community.
Provide chart of subject areas that can be covered by the General Plan to keep subject on track.
s:\hi$\workshops\0830sunrmary