HomeMy WebLinkAboutStaff Report 7.A 02/23/2004M ` '
w
CITY OF PETALUMA, CALIFORNIA
MEMORANDUM
Office of the City Clerk, 11 English Street, P,etaluhia, California 94952
Telephone 707 -778 • 4360 Fax 707. 778 4554 E -mail: cityclerk@dpetalumaxa.us
DATE: February 13, 2004
TO: Mayor and Council Members
CC: Mike Bierman, City Manager; Richard Rudnansky, City Attorney
FROM: Claire Cooper, Deputy City Cleric
SUBJECT: Applications for Temporary Council Vacancy
Attached are the applications for the Temporary Council Vacancy that were received by the City
40 . Clerk's Office. bythe deadline of'5 :00 p.m., Friday,, February 13, 2004.
attachment
•
City of, Petaluma., -Cal f orn la
Suppfementa -1 Questionnasre : ;For
.4pplican #s,for Temporary City Co;u.M.
Please return com questionnaire to. the Office of the City Clerk, 1 1 English Street, Petaluma, CA 94952.
Oenrlline fnrzuihmks inn is Frir nv Fahn ryry l � 90ri,r
Name;
y
'Home'addre.ss, City, State, Zip:"
Home Phone: S `.Work Phone: "
Please print or t ype our yp y answers to the following questions .and submit to the City Clerk's Office. You may
submit additional sheets; if necessary, to complete your answers.
What do you .se'e as the best solutions,. both and short term, - for economic development in
Petaluma?
I
/ "— Cum
�, �• �f;dli1a�a`� �
�.k{
Please return com questionnaire to. the Office of the City Clerk, 1 1 English Street, Petaluma, CA 94952.
Oenrlline fnrzuihmks inn is Frir nv Fahn ryry l � 90ri,r
Name;
'Home'addre.ss, City, State, Zip:"
Home Phone: S `.Work Phone: "
Please print or t ype our yp y answers to the following questions .and submit to the City Clerk's Office. You may
submit additional sheets; if necessary, to complete your answers.
What do you .se'e as the best solutions,. both and short term, - for economic development in
Petaluma?
I
/ "— Cum
Page 1.
I I ds a visitor to Petaluma. Wh do you see physically, economically, and
environmentally qs you wdlk; around
i/ ♦�ii e
oli fortable�not land dies and goals �articu.lated.'in the. - lane How flexible would ity: How °would -you interpret. the
The g.
:Ge.n'eral Plan (Plan) is.tle guidindocu m ent and vision for the
,approving specific uses allow ed in the,:Plan? u you be and would you feel
P
•
Page 2
'The. growth management; system has : been an element of `the development process .in Petaluma
; since 1772; and an'-.Ueban-�Growth Bo,undary >was;adopted:�n 19 to control the Physical growth of
Petaluma With,; #hese „two..ma or olicies irt:mmd;,andr. iuen_:the: pressure for ongoing growth during
J P g
the :next decade or s;o, wh
a# two: or three policies and,;programs, would you prornot.e to protect f
historic, cultural;: and:phvsicat aspects ° °of. Petaluma? .
`
��
Page 3
i
i I
f
Page 4
J f,
City of Petaluma, C'al fornia � ,
Supplemental Questionnaire For ', °�� �� ' 6
Applicants for Temporary City Council
Vacanc
Please return completed questionnaire to the Office of the City Clerk, 1 1 English Street,
Petolumn. CA !949.52 r for v ihrnkcinn k Frir4mv 'Fahn innr 1 Z 900A
C7
•
Name:
Janice Cader- Thompson, RDH
Home address, City; State, 'lip:
732 Carlsbad Court Petaluma, CA 94954
Home Phone: Work Phone:
762 -7279
763 -8088
Please print or type your answers to the following questions and submit to the City Clerk's
Office. You r' ay°submit addi
„ al sheets, if necessary, to complete your answers.
What do you see as the best solutions, both long and short term, for economic
develoigment 'in Petaluma?
For the short -term the City's "Retail Leakage and Strategy Study" spells out
.where the city council can create economic development. It is a well
thought out document and should be discussed in more detain; and
where appropriate, implement the recommendations. This document
needs to be incorporated into our new General Plan.
The development of the Kenilworth site and the Friedman Gray site on
North McDowell are areas in which economic development can occur.
Both sites,' need to be designed to in with the existing
neigh borlid6d°'and! incorporate mixed use.
Imagine yourself' as a visitor to Petaluma. What do you see physically;
economlcdll , and environmental(, as ,ou walk ..around town?
As' a visitor visiting Petaluma I see a community that has preserved it's historic
downtown and a city in the middle of redeveloping the blight surrounding a city
center. Unlike many communities I've visited it appears that Petaluma has,
promoted redeveloping existing shopping centers on both the east and west
sides of your community. In my community, Carson City, Nevada,' as .newer
shopping centers were being built the older centers were left vacant creofing
blight. Within ten years many of. the newer centers have closed creating even
more blight.
The General Plan (Plan) is the auidina document and vision for the City: How
�10
would.you' interpret the policies and goals articulated in the plan? How flexible
Y . n y. r of approving specific land uses
would ou, be and would ou feel comfortable n
allowed lwthe Plan?
A General Plan is a 20 -plus year guiding document and it necessarily
allows some flexibility as to how it is applied. Over time factors such as
traffic, flooding, water, pollution, etc. will vary and need to be included in
the .decision - making process °reg land uses and the General Plan.
Having said that, the General Plan does reflect the bigger picture of
where the community wants to, go .a whole and it should, be respected
as such. Land
use decisions which differ from the .General Plan should
represent the interests of the entire community and there .should be
substantiated evidence offered and the public discussion about land use
decisions contrary to the Plan.
The "Retail Leakage and Strategy Study document should support the
land uses allowed in our new °General Plan.
rocess in Petaluma a ernent s stem has -been on element of the development
rowth . ma
Y
e. _since 1972, and - an. Urban Growth Boundary 9
process. was adopted in
1998 to control! °the physical growth of Petaluma. With these two major policies in
mind, and given 'the pressure for ongoing growth during the next decade or so,
What" two o three policies olicies and programs would your promote to protect the
'
In 1 of the public voted in support of the Urban, Growth Boundary.
The real. question is do we have , the 'infrastructure to support growth
already permittable within:, the 'existing boundary. Water and sewer
capacity may be a determining -factor in terms of the am ount of growth
possible. All communities need to sustain their' natural resources - which . are
the basis for the limits 10 growth:. Currently if I are facing
looks as if e
severe limits in terms of potable water;, "wastewater and transportation.
The City and the County have an obligation. "to maintain infrastructure and
se I rvices for the existing ing population and cannot commit those ' resources to
continued, 1growth without having the resources to support1t.
How would you addtess- current and future flooding issues for .Petaluma?
The bottom line is where and how we build is key to preventing future
flooding in and around Peto'luma. The flood control document stated that
as you continue developing upstream of the 40 + milliQn.dollars flood
control project the long-term viability of the project will be colfnprised.
•
•
•
•
you ad'dress curs
How would
y ent and future traffic congestion in Petaluma?
We need to create cost effe
dive means to reduce traffic congestion.
Mello -Roos is a way to create ways for maintaining the infrastructure for
new development. I would focus on fixing our' streets with the use of
redevelopment money where appropriate. As per a cross -town
connector I would focus on fixing our existing streets before obligating the
taxpayer's money to build new roads.
, What infill poll cido you think should. be adopted in light of the Urban Growth
,bssecf'b
there Ore many models from other cities regarding "incentivising" and the
City should draw upon the successful experiences of other communities.
Where there i p
ince be focused plan, such as the Central Specific Plan, the
ntives'will on the planning department's processing of the
development. In areas where there are not plans yet, specific plans
should be developed with the type of graphic coding of public spaces as
in 'the Central Specific Plan.. In the meantime, proposed projects in areas
without plans will need to solicit input from the public from the beginning
and the cornrnunity issues will need to be dealt with upfront. Bonnie
4 ..
i,
Gabler, for instance, has been very successful at this with her projects.
Finally, the City needs to actively attract developers. with experience
regarding financing, engineering, community issues, for inf. ill- development.
Now would you -solve the city budget problertis? (This is the most important
issue facing out.community today).
If the propositions on the March 2nd 2004 ballot. fail .the City of Petaluma
will be, faced with an "unprecedented budget shortfall." This means that
the city council will have to drastically cut° city services. In these difficult
times it is ,i_mportant that whom ever the: - council chooses for the - open seat
has the experience, qualifications, and kno Wedge of our city budget::.
Signature Date
Janice Cader- Thompson ' 2/11/04
If IUUry L 1, ZUU4
C7
,b:' a
FED 2004
February 13, 2004
Mayor and Council Members
City of Petaluma
11 English Street
Petaluma, CA 94952
Enclosed are a previous application and resume for City Commissions /Boards. I was
unable to update these applications because my computer is in the repair shop. I will
update these documents when my computer is up and running.
® Thank you for your consideration of these modified documents.
Sincerely,
Mary G. Shearer
40 Mission Drive
Petaluma, CA 94952
Cell phone: 9'1 ° 1 '6780.1 -9907
Work phone: 916- 617 -4555
•
February 13,, 2004
City of Petaluma
Mayor.David Glass
Members of the City Council
11 English Street
Petaluma, CA 94952
Dear Mayor Glass.and City Council Members:
I am applying for• the, position of interim City Council Member in Petahima because of
my diverse background and :prior experience in city governmental issues; programs and
processes.
My decisions on issues would be based on information submitted to me in written.. form,
•
oral testimony; and independent research. I'would. apply this kngwledge in making, a
decision in,the best interest of the. City of Petaluma. and `its residents. I am, accustomed to
working withiii,guidelines, such as the general plan, because of my prior Planning
Commission. experience.
I have great;ernpathy for Keith Canevaro and his family °as he serves:his country away
from home. During this interim I believe that many .issues of import will come before
the Council. One of those will be the adoption of the.new'City General Plan. ',I believe
that my diverse'background and prior ,experience in,munic ipal governmental issues and
programs would be beneficial to the Council, in particular the Planning Commission and
SPARC .
I hope that you: will favorably review and consider my-application.
Sincerely,
Mary G. he er
01.
City of Petaluma, California
Name: Maryy Shearer
40 Mission D rive,:Petaluua, CA 94952
Home Phone: (707) 763 - 1646 Work Phone: None
Have you attended any of the following meetings?
planning .Com' mission OrientationSession: Yes XX
Date: When a member of the Commission
planning Commission Meetings: Yes `X
Whsje a member 1977 -1983
C /T y ("�U,UC /�.
What do you thank. quahfies you to serve on the .
I believe my experiences: and residency in Petaluma since 1964 (with a year
intermission in the Sacramento area) and the- activities listed below provide a well-
rounded background to serve on the City Planning Commission.
I have been active in.governmenW. bodies ,.commissions, boards since 1973 to 2000 in
Petaluma: and in West Sacramento. Petaluma8chool District (1973 -77) as Chairperson,
Trustee, Chair Tax Revenue Election Committee, and Growth Management's residential
• allotment committee. On Petaluma's Planning Commission (1977- 1983), serving as Chair,
Member and city Representative on SPARC (1980 -81).
My education and fellowship focused on planning and economic development. In 19861
received a BA from. Sonoma State University in Urban Studies and Environmental
Science. In:Sacramento (1986 -87) I was awarded an Executive Fellowship Program
appointment in the Center for California Studies (through the Governor's office). During
the fellowship I worked for the State Department of Commerce on Enterprise Zone
Programs to stimulate economic development and provide jobs for the unemployed.
In West Sacramento (1988 -2000) I was employed by the Redevelopment Agency in their
Enterprise Zone Program, and later. as an Affordable Housing Program Manager for the
city's, GDBG program During that time I was President of the CA Association of
Enterprise Zones and the city's representative on the newly formed West Sacramento
Ho using .:Duvelopment - Corporation.
What do you see as ' the best solutions, both" long and short term, for economic
development in Petalum O
Long Term Economic Development
Continue to. strive for a balanced development so that the city does not become a
"one industry town" or bedroom community.
Continue in.0 development that does not create an increased flood risk.
• Continue to develop mixed use development .(commercial and.residential) in urban •
areas.
• Continue to work on solving crass -town connections.
• Preserve the historic downtown and surrounding areas.
• Repair roadways: develop a financing plan and a schedule of work. Present the
plan along with other budget priorities to the community, indicate trade -offs.
• Continue to pursue the wetlands/wastewater treatment planfor the Lakeville site.
Short Term Economic Development
• Complete;and adopt a revised General Plan.
Complete and adopt the Central Petaluma Specific Ilan
® Support the business community in:its efforts for a safe and clean.downtown.
• elect a site for a community theatre /entertainment center. Allow .for other
commercial activities within walldng distance.
• Select recreational activities that create funds,for the city or are self.supporting.
• Promote groupings of commerce or industry that support one anther's operations
or compliment them
Imagine yourself as a visitor to Petaluma: What do you see physically,
economically, and environmentally as you walk around town?
PjjAic all I see a charming central city, historical structures, a river, a variety of housing
types, walking pathsalong stream beds snsall neighborhood parks, .schools with
•
playgrounds,. small businesses and handsome industrial parks. No heavy dirtyindustries. A
modest number of "department stores".for consumer goods.
Economically Mostly small shops, many antique stores, some discount stores, hardware
stores, clothing - stores and . a selectionof restaurants: with increasing ethnic diversity. A
selection of attractive business parks a company would be proud to locate within.
Relatively few storefronts are vacant.
Environmentally The river is becoming a big plus and development is now facing the
river. Stream or° run- off.path5 through developments'have been developed as strip parks,
.and appear to be well used by families and individuals. Traffic is increasing, causing
congestion and air quality is dkjinishin --see =little use -of bikes,. many empty buses.
Parkways with trees, such as Sonoma Mountain Park- way, create an attractive north/south
connector. - .Parks. and dog runs are well used and appear clean,_:
The General Plan is the guiding document and vision for the city. How would you
interpret the policies and goals articulated in the plan? How' 'flexible'- -would you be
and would you feel comfortable not approving specific land uses allowed in the
Plan?
The policies and goals are guidelines for the what the city hopes to achieve. Development is
n i
a '
ro. r zbnin el�auges should reference which goals and policies the
p posals or applications £o zoning
articular _ ro osal wool under revision and
g
of ; ubhc input. When reviewing proposals I wo ,.
p p p d £orward..T'he eurrent; document
aes havb consult the
has had a grea deal _ p . uip
e xistin g Plan.and Policies but would like to review what chan been proposed for
an area or type of development; and f; what reasons..
Specific land uses ma `be allowed in the Plan but.exi ing conditions (such as flood plain,
noise, traffic, or environmental concerns] �sy cause the development to do a more
extensive impact report, or the specific use may be conditional.
The growth Imanagement system-has' been ,an element of the development process in
Petaluma sauce 1972 an
f Pea Growth ls,oundary was adopted is 4998 to
° wo imal "` policies in mind,
control the b sflcal' r „awth ,o ira e
or
an � r
esaure for ongoing:, growth ddurg t.
t
and given the pc' � g would � ®,ngt decide or so, what two or three policies and `prograffis w $ d y ou promote p r oteci the historic, cultural,
and physical aspects of Petaluma?
1. Promote "infill. of residential commercial and industrial land.
2. Encourage mixed use development where allowed.
3. Increase density of development to allow multiple stories when it does not impact on
adjacent residenc es.'
4. Analyze use of growth' allocations on an annual basis. Are they being used on an
annual basis,,or are allocations and approvals' for development lying unused? Is
• the City meeting: its regional goals for providing, housing ofvarious types?
5, Review zoning to 'co'nslder increased density in specific areas.
6. Uphold giudelines for historic districts, including additions or rehabilitations or new
construction in historic areas.
. ug _ he city by relaxing. some
7. Encourage the reuse of historic structures thro ( bout t
building standards such,as arlan or setbacks .those not affecting -public safety).
How would yon address current and future flood' g issues for Petaluma?
Respect current floodway and #oodplain designations. Do not. allow upstream
.development to adversely rnpact the downstream flood improvements and the neighboring
businesses, and If uses are located in these areas, consider recreational uses that
can'llood'in winter ands provide, recreational opportunities when dry.
How would g►owaddress current -and futurelrkffic congestion in” Petaluma?
I'he city is working on the E. 'Washington and,MeDowell Blvd. Intersection and on
synchronbhz rag the traffic signals that head Idto'the intersection: continue this effort.
Explore an additional cross town - connector or freeway ingress and egress at Corona.
® Create services �ju neighborhoods to reduce cross /across town trips.
Publicly encourage intercity' transit service. Are the city schools willing to use public
What infill pol r.ies do y ou think, should: be, adopted an light of the,�Jrb rowth
passed
b the voters?
Boundary pas y
. ' serves only the
Residential: consider reduced street standards if s� thr ee stories if appropriate for
new dwellings. s. Consider add tionAl ;multi£ainlly zoninD
the area , .Require small parks for residents iii densely zoned districts.
COMMerciaUlndustnal: Allow allow for new uses
multistory buildings in =the urban center,
es. Allow anmxes to
i old buildings the city wauts-to p Including mixed us
s
boil : Relax the
existing historical buildings,,, addrtzonal stones to new or exstwg dung
ty may
codes 6t,:setbacks' and parking. The ci find it necessary to boil or, Tequnre ,
p kmg structures to accommodate the ucceased' deusrty. Look for;ways t3�at parkuig can
be users 'and ni users. (For example theaters and restaurants
ar
shared by °daytime
with shops.)
Si' natu `' , re: t,� bate;,
g
•
•
t
I
City o_f'Petaluma, Calif ornia .
•
City Board., Commission and Committee App'licatlon
Name: Mary Shearer,
Home Address_, City; State and Zip.Code: 40 Mission Drive, Petaluma, 94952
Horne Phone: (707) 763 -1646 11't'ake available to public: YES
Work Phone: None
Maryg @ p .
E -Mail: s7 cs.com, Make available to public: YES
Y
FAX: (707) 658 -1435
Are you a registered voter in, Petaluma:
YES: XX 1965 =86 and 1996 to Present
Board(s), Committees) of Interest: SPARC
Have you attended a meeting of this body? YES
Have you served) on, interviewed, or applied .for this body previously?
YES, served in '1980 -1981 N�66�
Present Employer Job Title: �eoG��irl
di 7 of
Previous Governmental ffiodies/Elective Offices you have served, Position Office
Held and Dates: '
•. West Sacramento Housing Development Corporation, Board of Directors, Member,
• 1994 -2000
0 California Association of Enterprise Zones, President /Secretary 1990 -93
Petaluma. Planning Comraussion (PPC), Chair 1982 -83 and member, July 1977 -1983
® Site Plan and Architectural Review' Committee (SPARC), PPC representative, 1980 -
1981
u Growth Management Committee, review and ranking; during;,PPC term
Petaluma Unified School District, Chair,, member, Chaired' Tax.'Election Revenue
Committee, Growth Management of residential development committee, 1973 -1977
Civic or Charitable Organization to which you "haye belonged; Position /Office .Held
and Dates:
- American Association of University Women, member, 2000 -02
Sonoma' Museum of Visual Arts; member, 2001 -02
Crocker Art Museum, member, 1 -2003
Delta Gardenis 'Homeowners Association, President, 1988 -91
® Legion of `Honor,. 2002- present
Special Interes6ffiobbies/ alents:
Art, history, reading, exercise, museums, theatre, travel
College, Professional, Vocatibni&Schools Attended (Major Subject, Dates,
Degree/Date): . 0
National Development Council, Economic Development Finance .Professional,
Finance, 1991
Sonorna State University, Environment Studies and Planning, BA, 198346
Santa Rosa Junior College, Business, 1970 -83, AA, 1983
Special Awards or Recognition 'Received `s
1986: Graduated Cum Laude from Sonoma. State University, Urban Studies and
Environmental Science
Awarded Executive Fellowship to Center for .California Studies in.
Sacrameuto,1986
Please°state reasons why you want to become a;member of this Board Committee or
Commission, including what specific_objectives you would be working toward`as.a
member of this advisory body:
I would draw on my long term knowledge of Petaluma's historical growth to
promote and maintami a desirable living and working environment for resideints -and
visitors.
My.objective would be to strive for eonsistency'in the application of Retaluma's
General Plan and ordinances to projects under review.
Ariother objective of mine would be to insure that applications are sensitive.,to the
existing . neighborhood_ and uses currently in place. I would also- like to .see new
buildings .,and remodeling projects coznpli iient the existing neighborhood and
environs.
Is there any other information that you 4would be useful to the City Council in
Reviewing your application?
While serving on the West Sacramento Hous fig Development Corporation Board
of Directors I reviewed site and building 'plans for residential development often
making suggestions to :improve the "function of the project.
Are you associated with any Oman iaatioa/Emplodment that might 'be deemed a
conflict of Interest in performing your;duties if appointed to this position?
NO XXX
City Policy directs all appointed, advisory body members not to vote on matters
where there eidsts, a p otential conflict of interest: Would you be willing to abstain
from voting if such a conflict arises?
YES XXX
]How did you hear about this opening`.'
• From a council member.
M S
Applicants Signature: c' � L� - Date: % I —7- OL y
.7
0
February 15, 2004
Mayor and Council Members
City of Petaluma
11 English Street
Petaluma., CA 95952
Attached are a revised resume and revised application - for the interim City Council
Appointment. The packet I submitted on February 13, 2004 was a copy of an earlier
application to the Council for board and commission appointments. The revision reflects
deletion of actions already taken by the Council or responses not required. The resume
reflects deletion of items not pertinent or changes in in my working status.
•
Thank you for your consideration.
Sincerely,
Mary G. S arer
40 Mission Drive
Petaluma, CA 94952
Cell phone: 916 -801 -9907
Residencephone: 707- 763 -1646
`1 P'-\
•
0
City of Petaluma, California
Resume. •
Name: Mary Shearer
Home Address, City, State and Zip. Code: 40 Mission Drive, Petaluma, 94952
Home Phone: (707) 763 -1646 Make available to public: YES
Work Phone- (9:16) 617 -4555 Do not make available to public
Previous Governmental Bodies/Elective Offices, Position /Office Held and Dates:
• West Sacramento Housing Development Corporation, Board of Directors,. Member,
1.994 -2000
• California Association of Enterprise,Zones, President /Secretary 1990 -93
• Petaluma Planning Commission (PPC), Chair 1982 -83 and member; July 1977 -1983
Site Plan and Architectural Review Committee (SPARC), PPC representative 1980-
1981
• Growth Management Committee, review and ranking during PPC term
• Petaluma Unified School District; Chair, member, Chaired Tax Election Revenue
Committee Growth Management of residential. development committee; 1973 -1977 .
Civic or Charitable Organization to which you have belonged, Position /Office:Held
and Dates:
• San Francisco Le g. io . n of Honor 2002 - Present •
• American Association of University Women, member, 2000 -02
• Sonoma.Museum of Visual Arts, member, 2001 -02
• Crocker Art Museum, member, 1997 -2003
• Delta Gardens Homeowners Association, President, 1988 -91
College, Professional, Vocational Schools Attended (Major Subject, Dates,
Degree/Date):
• National Development Council, Economic Development Finance Professional,
Finance, 1991
• Sonoma State University; Environment Studies and Planning; BA, 1983 -86
• Santa Rosa Junior College, Business, 1970 -83, AA, 1983
Special Awards or Recognition Received:
1986: Graduated Cum Laude from Sonoma State. University, Urban Studies and
Environmental Science
Awarded Executive Fellowship to Center for California Studies in
Sactainento,1986
•
Is there any other information that you feel would' be useful 'to the City Council in
•: Reviewing your application?
• While servingronthe West Sacramento Housing - Development Corporation Board
of Directors Previewed site and building plans for , residential development often
making , suggestions to improve the function of the project. I also reviewed
financial pro- formas and budgets for proposed projects and the WSHDC operating
budget.
Y YES XXX
Applicants Signature: Date: IPA js, o2DOy
i
•
4?
City of'Peta_lunn_a, California
Supplemental Questionnaire for 'City Council Candidates
Name: Mary'�Shearer
40 Mission Drive, Petaluma, CA ,94952
Dome Phone: (707)763 -1646 Work,Phone: None
What do you see 'as `the best Solutions, b oth' long, an short term, for eco .
development in Petaluma?
Long Term Economic Development
• Complete and adopt a revised General. Plan.
• Continue to strive for balanced economic development development; which;focus
on the types of goods and,services that are, not available in Petaluiria..
® Continue° infill development that does not. create a substantially increased: flood
risk or conflict with neighboring properties,
• Continue to work on solving cross -town connections and traffic congestion.
• Preserve and enhance the historic downtown and other historic buildings in the
City.
Repair develop: a financing plan,and a,schedule of work.
• Continue to pursue the wetlands /wastewater treatment plant for the Lakeville site.
Select large scale recreational projects that create - income for city or are self �.
supporting.
Short Term Economic Development
Support the business community in its efforts for a safe and clean.downtown.
• Promote groupings of commerce or industry that support one another's operations
or compliment them.
• Focus on economic development which provides goods and services not now
Availablee in Petaluma. Work to prevent identified sources of economic "leakage ".
® Continue to work to develop mixed use development (commercial, and residential)
in urban areas.
Imagine yourself as a visitor to Petaluma: What do you see physieally,
economically, and environmentally as:you walk around town?
Physically
Pro: I see a charming central city, historical structures, a,river, a variety of housing types
(both east and we..st),, walking paths along stream beds, smaltneighborhood parks, schools
with playgrounds, ,small businesses and handsome `industrial parks. No heavy_ , .dirty
industries.
Con: I see a limited number of household, goods and electronic consumer, goods. I
f
experience heavytraffic on major streets as I attempt to cross town, causing me to look
• for alternate °routes. I see no majors ort complex . _ �, for residents'. p P
Economically .
Pro: Mostly small shops, many antique stores, some discount stores, hardware stores,
clothing stores and a :selection of restaurants with increasing ethnic. diversity.. A selection
of attractive business parks: a company would be proud. to locate within. Relatively few
storefronts are vacant' The new theatre is'under construction within walking distance of
downtown.
Con: I feel,streets in need of repair, .notice. I can't get the electronic items I need in town
and that the selection of appliances, in stores is limited. I resent being forced to get on the
freeway and go north or south -to find these goods.
Environmentally
Pro: The river is becoming to become a focal point in new development or redevelopment
of old buildings. Stream�beds througlh'developments have been - developed as strip parks,
and appear to be well used by families and individuals. Parkways; with trees, such as
Sonoma Mountain Parkway, create an attractive north/south connection on the east side.
Con: Traffic is increasing causing congestion and air quality is diminishing, both from fog
Is and sometimes the,Iseweroperations . .I see little use.of bikes, many empty buses.
Additional dog runs where dog may be "off leash" may be needed.
The General Plan Js the !guiding document and vision for the city. low would you
interpret the policies and goals articulated in the plan? How flexible would you be
and would you feel comfortable not approving specific land„ uses allowed in the
Plan?
The General Plan contains policies and goals as gui delines for the what the city hopes to
achieve. Development proposals, or applications for zoning changes .to the General Plan
should reference which goals - and policies the particular proposal would forward. When
reviewing proposals I would, consult the existing Plan and Policies but would like to
review what changes have been proposed for an area or type of development, and for
what
Specific land uses may be allowed in the Plan, but existing, conditions (such as flood.. plain,
noise, traffic; or environmental concerns) may cause the development to be denied,
conduct an extensive impact report, or the specific use requested could be subject to
conditions to alleviate the problems.
J
The growth management system has been, an. element lof the deyelopment process in
Petaluma since 1972, and an 'Urban Growth Boundary was adopted in, 19084o.
control the physical growth of Petaluma. With these two major policies in mind,
and given the pressure for ongoing growth during the'next decade: or so; what °two
or three policies and programs would you promote to protect the historic, cultural,
and physical aspects of `Petaluma?
1. Continue to promote infill of residential; °commercial and industrial land.
2. Continue to encourage mixed use development where, allowed.
3. Review zoning proposed in the General Plan to ;consider increased density in :specific
areas.
4. Uphold guidelines for historic districts including additions or rehabilitations-or new
construction'in.historic areas.
5. Encourage the reuse of historic structures throughout the city by relaxing .some
building standards such as parking or setbacks (those not affecting public safety).
6. Encourage activities honoring the City's cultural diversity.
How would you address current and future flooding issues for Petaluma ?'
Respect current floodway and floodplain d'esignat'ions. Do not allow'incremental
upstream development to adversely impact the downstream flood improvements. If
development is to be allowed in the floodplain, decide the maximum overall runoff'to be
permitted and distribute evenly over the parcels. Determine if 'a crosstown connector
located in the northern area would affect ruinoff'and to what extent. If uses are aocated in
these areas, consider recreational uses that can flood `in winter and provide recreational
opportunities when dry.
How would you address current and future traffic congestion in Petaluma ?'
• Explore, an additional `cross town connector or freeway ingress and egress at Corona
or another mutually agreed upon area.
• Create services in neighborhoods to reduce cross /.across`town trips.
• Develop safe bike routes.
• Publicly encourage intercity transit service. Perhaps work'with city schoolsto provide
transit.
What infill.policies do you think should' be adopted'in light of the Urban Growth
Boundary passed by the'voters?
Residential: Consider reduced street standards or home driveway standards for new
dwellings and small developments. Consider additional;multifamily zoning allowing three
stories if appropriate for the area. Require small parks and open space on site for
residents in densely zoned districts.
CominerciaUIndustrial: Allow multistory buildings in the urban center, allow for "new uses
•
r `
'N
i.;
i
in old buildings the citywants to preserve ii�ixding mixed uses. Allow annexes to
. ". existing historical buildings, additional stories to new or existing buildings. Relax the
codes on setbacks and parking. The city may find it necessary to build (or require)
parking structures to accommodate the increased density. Look. for ways that parking can
be shared by daytime users and nighttime users. (For example theaters and °restaurants
with daytime offices and shops.)
Signature: Date: / Zed 7
•