HomeMy WebLinkAboutResolution 95-037 02/06/1995
. Resolution No. 95-3~ N.C.S.
of the City of Petaluma, California
1 RESOLUTION ALLOCATING ADDITIONAL FY 94-95
2 TRANSIENT OCCUPANCY TAX FUNDS AND AMENDING
3 THE FY 94-95 TRANSIENT OCCUPANCY TAX FUND BUDGET
4
5
6 WHEREAS, the Petaluma City Council has adopted an advertising and promotion policy
7 for the allocation of Transient Occupancy Tax (TOT) funds; and
8
9 WHEREAS, the City Council has previously approved FY 94-95 allocations to certain
to community organizations based on the above policy; and
11
12 WHEREAS, other public events of community organizations have been funded in the past
13 and may continue to meet the general principals for the allocation of advertising funds; and
14
15 WHEREAS, certain community organizations were requested and have submitted
16 applications for FY 94-95 TOT funding; and
17
I8 WHEREAS, the City Council has reviewed the advertising and promotional funding
19 requests from the community organizations.
20
21 NOW THEREFORE BE IT RESOLVED, that the City Council approves the following
22 additional allocations for FY 94-95 TOT funding:
23
24 Cinnabar Theater $27,500
25 Sonoma-Marin Fair 10,000
26 Cultural Arts Council of Sonoma County 2,500
27 Petaluma Old Adobe Association 800
zs
29 BE IT FURTHER RESOLVED, the FY 94-95 TOT fund budget is hereby amended as
30 shown in ExhibiC A, attached hereto.
Under the power and authority cenfermd upon this Council by the Charter of said City.
REFERENCE: I hereby certify the Foregoing Resolution was introduced and adopted by the Approved as to
Council of the City of Petaluma at a (Regular) $Aid9litZ,~B~~j)~xj meeting fOrII1
on the .6ih day of ...............F.ebruary....-..................., Is.3~.., by the
following vote:
it At orn y
AYES: Shea, Maguire, Stompe, Hamilton, Vice Mayor Read, Mayor Hilligoss
NOES: None
ABSENT: B8r1aS y/n/~/a
ATTEST: C~ v y '..~.~y~~
ity Clerk ~ Mayor
(buvcil Fipple.., .p...q.........................
CA 10-K5 Res. No. J~CrA,I_.__.._.... VC.S.
EXHIBIT A
C1TY OF PETALUMA
PROMOTIONAL
TRANSIENT OCCUPANCY TAX FUND REQUESTS
FY 1993-94 FY 1994-95 FY 1994-95
ACTUAL ADOPTED REVISED
BUDGET BUDGET
Estimated BegimringBalance Available LQ,076 40,876 41,613
Transient OccupancyTa~-10%Ratc 500,741 500,000 500,000
Interest and Penalties 525 500 500
Total Estimated Sources Available 511,342 541;376 542,113
Funds Designated -City of Petaluma Operating 267,200 300,000 301,850 <2)
Net Sources Available for Allocatim~ 244,142 241,376 240,263
Organization Requests and Programs
Cinnabar Arts 13,500 .0 27,500 (t)
Petaluma Area Chamber of Commerce 160,000 165,000 165,000
Petaluma Historical & Library Museum 1,731 0 0
Petaluma Old Adobe Association 2,000 1,300 2,100 (2)
Old Adobe Transit 0 400 400
Sonoma-Maria Fair 0 0 10,000 (i)
Sonoma County Conventiott/Visitors Bureau 20,000 20,218 20,218
Cultural Arts Council of Sonoma County 500 0 2,500 (t>
World Wristwrestling Championship 2,250 0 0 (3)
Miss Petaluma 1,500 0 0
Public Ihformation Program 48 0 0
Petaluma Pipe Band 500 0 0
Veterans of Foreign Wars Parade 500 0 500 (2)
Totall2eryuests 202,52') 186,918 228,218
Reserved 1 and Balance for Contingencies 41,613 54;458 12,045
(I) New regi~esLS far FY 9J-95 fimding
(2) Previously approved funding request (Petaluma Old Adobe Assoc. increased 3800)
(3) Not eligible forfunding
Reno. 95- 3~ ales
~X H I e,t T ;L~"
Resolution No. s4-zal NC.S.
of the City of Petaluma, California
APPROVING ADVERTISING AND PROMOTION POLICY
TRANSIENT OCCUPANCY TAX
1 WHEREAS, each year the City receives requests for funding by various non-profit
2 organizations and
3
4 WHEREAS, there has been no specific policy regarding the use of TOT funds for
5 advertising and promotion;
6
7 NOW, THEREFORE, BE IT RESOLVED, that the following policy is adopted:
8 I. SOURCE OF FUNDS
9 The Transient Occupancy Tax (Hotel/Motel Tax or Bed Tax) is authorized under State.
10 Revenue and Taxation Code Section 7280 as an additional source of non-property tax
11 revenue to local government. This tax is levied in Petaluma at a rate of 10%.
12 The City Council has established a policy that the funds will be used in part to finance
13 advertising and promotional activities.
14 II. POLICY STATEMENT
15 Based upon a level of funding to be established in April of each year:
16 A. It is the City's intent and desire to promote a series of community, cultural, and
17 promotional activities through use of the TOT funds. The City Council wishes to
1B encourage the community spirit which arises from local community events, and to
19 promote art and cultural activities in a broad and comprehensive manner, promote
20 tourism, agriculture, and industry in the City through regional and national
21 advertising, and to promote other special events as deemed consistent with the
22 Council's Advertising and Promotions Policy. " ~ C
94-281 2.50 ~ S - ~1 `CI
ExN?8 ?T
1 B. The Council has established the following general principles which shall govern the
2 allocation of advertising funds.
3 1. The Council may provide advertising funds to private non-profit
4 organizations whose purpose is to promote cultural activities, historical
5 preservation activities, promotional activities which enhance tourism and
6 industry, and/or local community events which encourage a sense of
7 community.
8 2. Any event, promoted by clubs, fraternal organizations, societies, human
9 service organizations, and other similar type organizations, and/or for which
10 the proceeds of the event will be used to fund other activities of the
11 organization, will be ineligible for advertising funds. Loans of TOT funds
12 may be made to assist in the event. Funds must be repaid. before any
13 proceeds may be used to fund other activities of the organization.
14 3. "Advertising" shall be narrowly construed to mean the cost of display
15 advertisements in newspapers and magazines, printing posters and hahdbills,
16 radio, television and other paid advertising, the purpose of which is to draw
17 an increased attendance at an event.
18 4. "Promotions" shall be narrowly construed to mean costs associated with the
19 further acceptance of areas, events and activities occurring within the City.
20 5. As part of the application process; all organizations who apply for advertising
21 funds will be required to provide the City with ayear-end financial statement
22 and program report containing results and benefits of their prior year
23 activities and events whether or not they received advertising funds the prior
24 year.
Reso. 94-281 NCS Reso. 95- 31 n1~S
_ _
. ~CN1dIT
1- 6. Travel expenses, such as transportation, lodging and/or meal costs are not an
2 allowable advertising and promotions expense.
3 7. Fixed assets are not an allowable advertising and promotions expense.
4 III. CHAIv1BER OF COMMERCE
5 The City has designated the Petaluma Chamber of Commerce through its "Petaluma
6 Visitors Program" as the major source to promote and advertise Petaluma. TOT funds for
7 the Chamber and the Petaluma Visitors Program Committee are allocated and utilized
8 pursuant to Resolution #93-294 N.C.S.
9 Recipients of TOT funds are encouraged to coordinate their advertising and promotion
10 with the PVP committee.
11 IV. SONOMA COUNTY CONVENTION & VISITORS BUREAU
12 The City Council may allocate a portion of its TOT funds annually to the SCCVB.
13 Allocations are subject to continued participation on a fair share basis by Santa Rosa,
14 Rohnert Park and the County of Sonoma.
Under the power and authority rnnferred upon thisCouncil by the Charter of said City.
REFERENCE: I hereby certify the foregoing Resolution was introduced and adopted by the Approved as to
Council of the City of Petaluma.at a (Regular) (jXf~HC[8~ meeting
on the --......1.?.th:...... day of ............flcYntier 19.9.4.:. by the' ,
following vote: -°y,---- -
it ttorne
AYES: Parkerson, Hamilton, Barlas, Shea, Vice Mayor Sobel, Mayor Hilligoss
NOES: None
ABSENT: NORe~ /A , / ~~`Q~Q
ATTEST: ...-C~~l~~~.1,5~`~R=z~ll~~ 1 ..~.J?......
City Clerk Mayor
~una~Ftie..---- ~eso. 9 5- 31 r1c.S
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