HomeMy WebLinkAboutAgenda Bill 5.A 11/15/2004h
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CITY CALIFORNIA
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A2end a Title Discussion and Action Adopting a Resolution
1VIeetin%! Date November 15,2004
Approving The 2005 Downtown Petaluma Business _Improvement
District 'Annual Report. And Related .Budget, Declaring The'
Intention To Levy The 2005' Annual Assessment For The District,
1VIeetin2 Time Z 3:00 PM
And Fixing A Time And' Place ;For .A Public Hearing On The
❑ 7:00 PM
Proposed 2005 Annual Assessment
Consent Calendar
Cate2ory (check one) ❑ Pub'lic'Hearing New Business
❑
❑ Unfinished Business El Presentation
Department
Director .
ContactPerson
Phone Number
ED & Redevelopment
Paul Ma' r" angella
Paul Marangella'
7784581.
Cost of Proposal 0
Account Number NA
Amount. Budgeted 0
Name of Fund NA
,- Attachments to Agenda Packet Item
1.' Annual Report from.the Business Improvement Distna to the Petaluma City Council
2. Resolution of'Intention to Levy an Annual. Assessment
3. Corres ondence from the P
p etaluma Downtown Association (PDA)
4. Ordinance 2 N.C. S.
SA'mrna Statement
In November 2000, the Petaluma City Council adopted Ordinance 2104 N .C.S, establishing the Downtown
Petaluma (BID). In the ordinance, a Board of :Directors is ,established to administer the affairs of the
District. Under section 6.40.1:00 of the Ordinance the Board of Directors ,must present the City Council
with an Annual. Report and related budget information_ for review and approval prior to adopting • a
resolution of intention enti on to levy an annual assessmen t for Fiscal Year 2005. The fiscal year for the BID.
ins on 1
be g Y
purpose
ose of this item is to resent the BID Annual Rep and Pro osed 2005 Downtown
BID Budget ".for and request that the City Council adopt a o intention
9 Y p ent> on to, levy an
assessment for' FY 2005.
Recommended. City Council Action %SuLwested Motion
It is recommended1hatthe City Council adopt the attached resolution approving the 2005 Annual Report of
the Downtown- Petaluma Business, Improvement Disti* ct. and related Budget allocation and call for a public
hearing on December 6, 2004; at .3° p.m., at the Petaluma City Council Chambers, 11 English Street,
Pe a, California to levy th 2005 assessment.
evie ed'b `Fi<na ce Director: Revie. ' ><. e : A . yCit Manner:
Date ,,, ate.
9;
2004 .
' e; Revision # an a e e v> & ' File ode:
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,
10/2f/ # H;\ pm\ Agenda2005staffReport111504Fina }.doc
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CITY 'OF PETALUMA , CALIFORNIA
NOVEMBER 1'5, 2004
AGENDA REPORT
FOR
.DISCUSSION ANDACTION ADOPTING A RESOLUTION APPROVING THE,
2005 DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT
AND RELATED BUDGET, DECLARING THE INTENTION., TO LEVY THE 2005 ANNUAL
ASSESSMENT FOR THE - DISTRICT AND FIXING A TIME AND PLACE FOR A PUBLIC
HEARING .ON TIDE PROPOSED 2005 ANNUAL ASSESSMENT
1. EXECUTIVE SUMMARY
In November, •2000, the 'Petalurna City Council adop Ordinance 2104 N:C.S, establishing the
Downtown Petaluma Business Improvement District (BID). 1#. the ordinance, a Board of Directors .. is
established to administer the affairs of the District. Under section 6 46.,100 of the Ordinance, the.Board
of Directors must present'the City Council with an Annual Report and related budget information for
review and approval prior to adopting a resolution of intention to levy" an annual assessment for Fiscal
Year'2005. The fiscal year, for the BID'begins on January 1`
Therefore the ose' of t � ' is to resent the B
pure hi's item p ID Annual Report and Proposed 2005 Downtown
BID Bment and a r
rovin 200 t that the City Council adopt" a resolution of intent to levy an annual
s
approving . 5 Annual Report of 'the Downtown Petaluma Business Improvement
the Petaluma City Council' Chambers, 11 English Street Petg on December 6, 2004, at 3 p.m., at
District and related Budget allocation and call for a public, hearin
g aluma, California to levy the 2005
assessment.
2. BACKGROUND
The types of improveme ' s ' 'd activities proposed for funding by levy of assessments on businesses
in the District include:
Sales /Marketing 32 7 These funds are used to ;supplement additional funds paid by
individual merchants for the combined marketing efforts to create public awareness of thematic
events occurring in the downtown i:e.. Sidewalk Sale, Trick, or Treat: `Trai , Antique Faires, and
other downtown events. The Petalurria Downtown Association develops joint marketing
agreements using these funds and utilizes the combined buying power of the
PDA and smerchant c ants
rn rnuruty to obtain favorable prices for advertising that would not
ordinarily be available to the :individual merchant.
Beautification - 32 % - A volunteer committee meets to consider :requests for investing in
beautification projects downtown.:A main. focus of the committee• •will be to maintain the new
landscaping. installed by the�PCDC.
Administration, 20% Cohecfed „funds go to a portion of the: °;day -to -day operations of the PDA
office. Cost, centers include rent, salary expense, even
administration-. t coordination, and BID project
Security 16; %o The PDA contracts, currently with Grapevine Security, for coverage of the
general downtown area to be performed on a regular nightly schedule. (The administration of
2
this contract is not to be' confused with a separate contract not paid .for with BID funds for the
Keller Street Garage.)
The City of PeUuma hag performed the `billing ;services, for the BID.. It Was originally estimated. ihavthe
BID would generate; in excess of $75,00.0 annually: In FY 2004, it was! esf mated that improved billing
and communications would result in approximately 90% of the BID members paying, their- assessments
an increase ,of "300 %. However; thi is still an. ,estimate at the time of the writing of this ;report.
Because billing occurred' late this; year all funds have not yet been received for, the 2004 Assessment.
Delin uent accounts will be
q sent to collection after! November 1. Due to. this Timing year -to -date
revenues from the BID are short of that estimate.
3..
0
With respect; to the 2005 BID Assessment, the PDA acid Finance Department; are working to include the
y _ ' ... Therefore
2005 BID t Assessm`ent on the 2005 ' Business License bills issued .in December
time is of the essence .in obtaining City .Council approval for the 2005 assessment.
The 2005 Annual Repot does riot - propose to change the district boundaries,, increase the assessment or
mod! "fythe method dPassessment. '
a
ALTERNATIVES
None There alternative process'established in'Ordinance 21.04. N.C.S.
FINANCIAL IMPACTS
Over tl e�past four years,. the BID has received the following from assessments;
2001 $27;633 .
•
20021 ' $37,202
® 2003 $23,$62
e .2004 $40,00.0 yearAo -date (collections are currently in progress)
•
The'BID Board of Directors has allocated the,proposed budget of $72,000. The BID"budget.is allocated
as follows:
• 32 - Beautifi'caton. $23,040
32% Marketing $23;040
• 20% Administration $14,400
• 16 % Security $11 -
Total: $72
z
0
CONCLUSION
The BID .Board °:of Directors has submitted its .Annual�'Report and 20.05 Proposed Budget: The City
Council, is requested to adopt a- resolution,of intent to -levy an anhudl assessment, approve the annual,
report and call for a public hearing to levy the assessment.
assessment `will �be issued on the Business. License Tax bill in December 20 resul'ti''
The.BID 04, mg m
more streamlined billing and collections.
3'
i
7: RECQI mE' NDATION
Y y pt the attache y an assessment
p
It is recommended that the "Git Council. ado d resolution of intent- to levy
and approving the 2005. Annual Re ort of the. Downtown Petaluma Business Improvement District and
related. Budget allocation and calling for a .public hearing on December 6, 2004, at 3 p:m.; at the
Petaluma City: Council. Chambers, H 'English Street,' Petaluma, California to levy the 2005 assessment.
4
Annual Report from, the e BSI). to the Petaluma City Council
p ovement District
Downtown Petalurria business Improvement
FY 2005 Annual Report
1. Changes in Boundaries:.: 'None are proposed.
2. Chan es in the Basis! or Method. of As
sessment: None are proposed.
g _,
3. Changes in Classification .of Businesses; None are Pr oposed
4. Improvements /Activities °to be Undertaken & Related Budget: As proposed in the budget below.
5. Surplus/Deficit Carried Over'from Prior Year: None
6. Contributions from Other Sources: Advance from PDA cash reserve for prior 3 years.
Downtown Petaluma Business Improvement District
2005 Budget Allocatiofs
° 32%
® 32'%
■ 20 %
16%
Beautification $23,040
Marketing $23;040
Administration $14,400
Security $11,520
Total: $72;000
Sales /Marketing - 32 _- These 'funds are used to supplement additional funds paid by
individual merchants for the combined marketing efforts to public awareness of thematic
events occurring in the downtown; i ..e. Sidewalk Sale, Trick or Treat Trail, Antique Faires, and
other downtown events PDA develops Joint marketing , agreements with the merchants using
these funds and utilizes the: combined "buying power of the PDA and merchant community to
obtain favorable prices for 4dvertising hat would not ordinarily be available to the individual
merchant.
Beautification,
b autifcation ro ect ° downtown. der :requests for investing in
A main focus of the committee projects e will be to maintain the new
landscaping 'installed by the PCDC'.
° g a portion of the day-to day, o p era tions of the P
n- 2�0� /o - Col, p DA
,:
office. C sf 'centers inc lude ren funds go
event coordination, and BID project
administration.
e riy', 16 /o', - The PDA contracts , withGra evine, Security, for coverage of the
a
y ° y ' p, � y
g c ne r t1. owntown area to be performed 'on, : a regular nightly schedule. (The administration of
this contract-,is not to be confused with a separate contract not paid for with BID funds for the
Keller Street Garage.)
6
Types of 'Businesses Assessed
Retail and Restaurant: Businesses that buy andresell -goods, examplesare clothing stores, shoe stores,
office supplies and businesses that sell,prepared foods,and drinks:
Antique CollectiVes Includes such businesses and business locations that represent - nultiple dealers of
anti ue merchandise'within one location.
Service )Businesses;,. Businesses that sell services. Examples are beauty and barbershops; °repair shops,
most aut0mbtive -'oriented businesses, entertainment businesses, such as. theaters, `etc.
Lodging: roomsbylhedayor week to community visitors
O tometrists es e Brokers, and mostCO'therrgineers, Attorneys, Dentists, Doctors, Accountants,
p Mortgage g businesses that require advanced ,and/or advanced
academic degrees.
Financial Institutions: Includes banking' and .savings and loan institutions as °'well as' credit'uruons, etc.
AcePccmanf }w 7XT"a. 117;41.;.. 7 -
Restaurants.,& Retail' •
Zone A _
_$150 (1 -3 Employees) ..
•$250. -(44 Em loyees)
Zone B . _
$100 (1 -3 Employees).
$16614-6 Employees)
Zone C
$ 50'(1 -3 Employees) .
$ 8s3' '(4-6 Employees)
$350 (7+ Employees)
$232 (7 + Employees)
$116 :(7+ Employees)
Antique Collective's
$1!50;:(1 -3 Dealers)
$100 (1 -3 Dealers)
$ 50,(1 3 Dealers)
$250 4 -6 Deal ers -
' ( )
$1,66 (4 -6 Dealers) �
$ 83` (4'- 6.Dealers)
$350(7+ Dealers)-
$232 (7+ Dealers)
$1;16 (7+ Dealers)
Service' BASinesSes
$100 (1 =3 Employees /Operators)
$ 75 (1 -3 Employees /Operators)
$ 50 .(1-11E b oyees Operators) ,
$200.(4-6 Employees /Operators)
$1 % 50 , (4-6 Employees /Operators) „.
$1,0Q (4 -6 Employees /Operators)
$300 (7 +'Employees /Operators)
$225 Employees /Operators)
$150 (7+ Employee`s /Operators)
Professional "Business
$125
$41
Financial Institutions
$500
$50.0
$500
Lodging
$.150 ( -10 Rooms)
$•'150 '1- - 0 Rooms) )
$150 (1 -10 Rooms)
$300 (11 -25 Rooms)
$300 (1.L -25 Rooms) .
$300 (11,-25,Rooms)
$45'0 (26 +Rooms)
$450 (26+ Rooms)
- `$450 (26 +Rooms)'
ses categories Will be charge
according '
g to the numlier of.dealers /o erators active within one location.
Note: Businesses in the Anti ue Collectives and Services Busines
P
7
Attachm-Ont 2
APPROVING THE 2005 DOWNTOWN_ YETALUMA BUSINESS IMPROVEMENT
DISTRICT ANNUAL REPORT AND) RELATED BUDGET DECLARING THE
INTENTION TO LEVY THE.2005 ANNUAL, ASSESSMENT FOR TILE DISTRICT,
AND FIXING A TIME .AND PL
ACE FOR A PUBLIC HEARING ON THE PROPOSED
20.05 ANNUAL ASSESSA EN;T
WHEREAS, n.November 20, 2000,'in accordance;,with California Streets and Highways Code Section 36500
et seq.. ( " the Act "), the Petaluma City Council adopted .Ordinance 2104 MC.S.,, later codified as Chapter 6.04 of
the Petaluma Municipal Code;` establishing° the Downtown,;, Petaluma Business Improvement District
( "DPBID"), within the area described n Exhibit 1, which is attached to and..made a part of this resolution; and
WHEREAS, Section 6.04.050 of the Petaluma Municipal .Code lists the types of improvements and activities
that may be funded by the levy of assessments. on businesses within the DPBID as follows:
A. The acquisition, construction, installation or maintenance of any tangible property with an
estimated useful. life of fve. years or-- more including, .but not limited to, the following
® improvements:
1. Benches
2.' Trash- receptacles''.
3. Decorations e
4. Fagade iri prouemehts
5. Permanent landscaping
B'. Activities 'includinZbut n6t limited to the following:
1. Promotion of public events' which benefit businesses in the area and which take place on
or in public places within the area.;
2. Furnishing OT music in any public place. n the.ar -ea.
3. Activities which benefit businesses located and operating in the ,drea, including but not
limited to commercial shopping and promotional programs; and
WHEREAS, under section 6.Q 100 of the Petaluma Municipal Code the Board of- Directors established to
govern the :affairs; of the:W.BID 4niist present the City, Council with an annual re p ort an d budget ,for review, and
approval prior to'Ciiy Council consrderaiionof levying al.benefit.assessment for the following fiscal year- and
q 0.0 are in accordance with the Act;
WHEREAS the, requirements of Petaluma Municipal Code Section 6.04.1
which establishes annual procedures governing the levy of assessments pursuant to the Act, including
preparation of an annual. report, adoption of a resolution of intent giving notice of a public hearing at which
# ptten and.,oral protests may be •made concerning levy of an annual assessment, and adoption of a resolution
'Proving the annual report and levying the'assessmenf; and
„0 8
WHEREAS, Section 3.6535 of the Act provides that public hearings- on.levy of annual assessments pursuant to
`the Act must be conducted in accordance with 'Sections,36524 and 36525 of the Act, which provide as follows:
A. The city council shall hear and consider all protests. _against the .establishment of the area,
the extent of the area, or .the furnishin of s ecified types of improvements or activities within
the area. A protest may be :made orally or in writing by any interested person. , Any protest
pertaining to the'regularity or.sufficiency of the proceedings shall be in writing aril shall clearly
set forth the irregularity or defect 'to -which the.objection is made..
B. Every written.protest- shall;be filed with the clerk .at or before the tune fixed for°the public
hearing. The city council,; "may waive any irregularity in the form or content of any written protest
and at the public hearing may correct minor defects in the proceedings. A written protest maybe
withdrawn in writing at any I time before the; conclusion of the public_ heari ng..
C. - Each written protest shall contain a description ,of the business in which. the person
subscribing the P rotest is interested sufficient to identify the' business and, if a person subscrili'ing.
is not. shown on the official records of the City as the owner of the ,business the protest`shall
contain'of be accompanied by written evidence that the person subscribing is the; owner of the
business; A written protest which does not comply with this section shall not be counted 'in
determining a maj "ority protest. .
D. If'written protests are received from the owners,•of businesses in the proposed_ area, which.
will pay. 50 percent, or more of the assessments proposed to be! levied and, protests are not _
withdrawn so as to, reduce the protests to less than that 50 percent, no fur -they proceedings to
create the specified `parking and business improvement area or, to levy.the proposed - assessment,
as contained in the•resolutior.of intention, shall be taken for a period of one year from. date of
the finding of a inajoiitypr_otest by the city council.
E. If the ajority protest is only against'Ahe furnishing of a specified type or types of
improvement or activity within the area,,. those types of improvements or. activities shall be
eliminated; and
WHEREAS, the City Council has ;reviewed and .discussed the 2005 DPBID Annual Report and ,Budget, at a
duly noticed public meeting. n a (cordance with. State law" and
WHEREAS, the 2005 DPBlD Annual Report - proposes no changes in the boundaries, method of assessment; or
rate of assessment related, to the DPBID; and
WHEREAS, the proposed ADBID 2005: Budget establishes the following budgetary Ypriorities with. estimated
revenues and expenditures as specified in the 005 PDBID. Annual Report.
32 % Beautification $23,040 ,
32% ., Marketing $23,04;0
20 %. Administration $14,400'
16 % Security $11520 •
Total,: $72
9,
WHEREAS, the 2005 Annual Report: of the DPBID- is on: file at, the City Clerk's Office :for public review and
contai Y , a full and detailed description o' p ties to be provided. for the 2005
fiscal ear the boundaries of "the DPBID and benefit zones and
the 'DPBID, and the proposed
assessments to be levied on businesses in the DPBID -for the 2005 fiscal'year.
NOW, THERE'F ®RE, BE IT RESOLVED b ,
y�the,Petaluma City Council as follows:
The above recitals are tru y 1 `
1.'
e and correct and.hereb declared to be ,findings of,the Petaluma City Council
2. The Downtown Petaluma 'Busines "s- Improvement District. ( "DPBID") 2005 Annual Report and related
budget; which is attached to and made a part of this resolutibn ;as Exhibit 2, is hereby preliminarily
approved.
3. The billing improvements recommended in the staff report are hereby preliminarily approved.
4. Subject to California Streets >and Highways'Code Section 36500, et seq. (the "Act ") and a public hearing
held pursuant to the Act, the Petaluma City Council intends ' to 'levy - the assessment described in the
DPBID Annual :Report and Budget for Fiscal Year 2005 to pay for 'improvements and activities within
the DPBID in accordance with Chapter 6. 04. of the Petaluma iiMunicipal 'Code and the Act.
p g at 3 m tli&Mdl CityCoun ' Chambers, 11 11 11 5. A public hearing will occur .on December 6 2004, p. uma
English Street, Petaluma, California, concerning levy of the assessment proposed for the DPBID for
fiscal year 2005. At the hearing, written and oral protests maybe made in accordance with California
Streets and Highways Code 'Sections 36524 and 36525.
The Petaluma City Clerk is hereby ,authorized and directed to publish. a copy 'of this resolution in
accordance with California Streets and.,"Highways Code ,Section 36534 in a newspaper.of general
DPBID in the Cit of Petaluma at least 7 da ys before the, public heari n: on levy of the proposed 2005
circulation' y g
y P
assessment.
Adopted this 15th day of November, 2004 by the vote:
Glass
Harris
Healy
Moynihan
O'Brien
Thompson
Torliatt
Coulkilmember
Aye No
Absent
O TTEST . :
Gayle Petersen, City Clerk
David Glass, Mayor
10
11
Boundary of the "Petaluma Downtown Business Improvement District
11
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RST ory t MI I DRS These maps or plans were compiled and or digitized via electronic
y G, 5 - - _ .••t 'i I I �,� I �.. _ - - - - ° --I means utilizing many source documents. It is intended to be
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FaRCF •�•9(,' ._ - - 1 , '•.I . � 'ME, WGLEN k _ within the City of Petaluma. CA and its environs. The existence or
location of f acilaies must be field verified and this document does
not imply or guarantee neither adequate capacity nor the availability
J T•.{. r NOB NILL - _ _ F - 77 ; 1 , - ' -' N - ,t I i i _� - _ I' �, of service The City of Petaluma assumes no responsibility regarding
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Exhibit 2
Downtown Petalu>ta�a Business Im ptove eut District
FY.2005 Report,
y ,
- 1.
2.
3.
4.
5.
,6.
Changes in Boundaries:: None) are-proposed.
Changes in the Basis or Method of Assessment: None are, proposed.
Changes in Classification, of Businesses: improvements/Activities None are proposed.
Sur e fi Carried ®o. be Undertaken & belated Budgets As proposed in the budget below.
Surplus/Deficit ed _ ver, from Prior Year.: None
Contributions from , Other, Sources: Advance from PDA cash reserve for prior 3 years.
Downtown :Petaluma Business Irnpr ®verr�erit 'District
2005 budget A11acat 'ons
32 %0 Beautifccatl`On $23;040
32 % l�%Iarke>tiug $23;040
20 Ad'mini
® stratio» 14 9400 '
® 16% Security $11;520
Total: $72,000
Sales/Marketing 32% - These. funds are used to supplem ° ent additional 'funds paid by
individual merchants
o c curr ing combined marketi Sa'le Tri� k Tr re Tre t awareness .of thematic
for the g p ail, Antique Faires, and
other downtown even do vents PD
develops - o do A m
� ewa g gr
n w ith the merchants using
ntown i e. Sid
utilizes the, combined buying t . owert of the° PDAand
these funds and prises for ad g ,that would not ordinarily `be available the nd�ty to .
obtain favorable vertisin "` � victual
merchant.
° , volunteer ' meets to consider requests for i nvesting iri
beautification ro ects. dwn
o
eauti ication - 32 /o A town... A main focus committee of the 'committee' will 'be to - maintain the new
landscapmg.ins alled b,y the'PC
Administration 20 / Collected
office: Cost centers include rent fu nd s alar to expense, P ion of the day -to -day operations of the PDA
°°
,, event coordination, and BID project
tr"
admires ation;
Ilk
o�
he_ r PDA contracts, currentl p
S everal downt wn area to be , a
'wrth Gra evme Security, for coverage of the
performed on a regulr°mghtly,,,schedule. (The administration of
K
this lle�StreetrGa a t to'be confused with a.separate contract no't paid for with BID funds for the
g )
,
12 %T1 .
yq
Typ es of Businesses Assessed
Retail 'an &kestaurant: Businesses .that"huy and resell goods, examples pare clothing stores,,:shoe 'stores;
office supplies° and businesses that sell prepared foods and drinks.
.e
Antique> Collecti*es Includes such bus'ines`ses and business that represent,multiple dealers of
antique merchandise Within one= location.
Service'Businesses: Businesses' that sell Exam les - are beauty and barbersho s° .' air sho s
p Y p., p p
most:automot>ve- oriented businesses, entertainmenfb..usinesses, such as theaters, etc,
Lodging: Includes renting rooms the, day' or week to community visitors.
Professional B'us><nesses:, Includes;Architeet"s Engineers, Attorneys, D,eritists, Doctors,. Accountants,
Optometrists .1Vlortg.-ge Brokers,.and most other businesses that.require advanced and%or advanced
academic degrees.
Financial „Institutions: Includes banking and savings and loan institutions as well as credit unions; etc.
)
AcencemPn +'hv- T.�.,:o :,F i2„�, r7..��_
Note: Businesses in the Antique Collectives and Services .Businesses categori es will be charged
according1to the number of dealers/operators active wit hin.one.location.
13
- Zone A
'Zone B
Zone G
Restaurants: & Retail`
$l56 (173 Employees)
$250 (4 -6 Employees)
$3,56 (7+ Employees) '
$1 =00 (1 -3 Employees) i
$`166 ".(4 -6 Employees)
$232 (7+ Employees)i
$ 50 (1 -3 Employees)
$ 83! (4 -6 Em loyees)
$116 (7+ Employees)
Ante_ ue - oheetiyes
$150 =3 Dealers )�
$1.00 (1 3 Dealers)
$ 50;(1 -3 Dealers),
$250 (4 -6 Dealers)
$166. (4 -6 Dealers)
$ 83. (`4 -6 Dealers)'
$35:0 (7+ Dealers)
$232' (7+ Dealers)
$146(7 .Dealers) .
Service Businesses
$100 (1 -3 Employees /Operators)
$200 (4 ,6 Employees /Operators)
$ 75 (.] ° =3 .Employees /Operators) .;
$1 4 =6 Em 16yges/O erators
( p X P, )
, $ 5Q: (.1 - 3 Employees %Operators)
&A 4 -6 Em to ees/O erators
$300,(7+ Employees /Operators)
$225 (7 +. Employees /Operators)
$150 7 +.: Em to ees /Operators)
Professional ;Business
;.
$125
$82 , , �
$41
Financial Institutions
:S500,
$500 `.
$500
Lod in
$150 (:1 -10 Rooms).
$;150 (a: -10 Rooms)
$150 (1 -I.0 Rooms).
$300 (1 1 25 Roarris)_
$450 26+ Rooms
$300.(11-25 Rooms),
$450 (26+ Rooms)
_$300 (11,-25 Rooms)
_ ._
$450 (26+ Rooms)
Note: Businesses in the Antique Collectives and Services .Businesses categori es will be charged
according1to the number of dealers/operators active wit hin.one.location.
13
1
32% }Mirketang
�
1, 5
Ad�aiaiast%ataoga
Y
f ® Y - t -
16% Secaarnty` -�
t ``Total s $72 000 `
}
1
G{
1
On behalf of
The Aetaluma Downtown Asso of ciation Board Du ectors
Sincerely
X.7"'
,
Mahe Mc usker Executive Director
.I t o 1 F-F I \ S
Petaluma Dbwnto Association' _ '
it
J Ji' ` .S .
�ayant Moyaaalian Si
1Vlal ;e Har -ras
1 I
1 - 1Vlake Heal It ; � t I 1 �,
I ,
1 � I
f t >�
,4
�6 Blvd North Suite B 6, Petaluma Cahfor`nia 94952 707 762:93484 fax 707 762 4317 www etalumadowntown com
, � { n
p li.l Y �'n ; :, ,t 'e 'r � {I, •.�,a, , � u � r ,r 4 � 1 i�.�^ �u �.. � � .... -Y,. .i r: �t ` ! - .;r��
Attachment 4
Ordinance 21.04 N.C.S.
•
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15
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y F . _
7
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16
17
ORDINANCE N 2104 N. C. S.
Introduced by Councilm6mber'
Matt MaLluire
Seconded by Councilmember
. Pamela TorIiatt
AN ORDINAN "' CE OF THE OUN IL O]F 4
a� _
' PETALUMA,
CALIFORNIA,- ADDING CHAP R 04 TO: T p 1'HE CITY OF
HE DOWNTOWN E I>MA MTJNICIPAL CODE
ESTABLISHING T
TALUMA
BUSINESS PI DROVE NT�DIS ' -
RECITALS:
. g
P 000; the City Council o
f Petaluma, on behalf of the City of
20 VG HEI2E on f' Se tember 18 2
Petaluma, the "City"), ado
pted ' Resolution #00- .177 N.C.S. (the ..`.`Resolution " "), declaring its
21 intention to establish a Parkin
g an'd Business Improvement District (hereinafter referred to as the
2 2 'District "); to levy a benefit assessment on all businesses, trades; professions; and vendors within
23 said District, the proceeds of which- shall be used for the public purposes herein. described to
24 benefit the businesses in the .District, ,pursuant to the Parking and Business Improvement Area
26 Law of 1989, Part 6 (commencing with Section 3,6500) of Division 18 of the California Streets
26 and Highways Code (the "Act "); and
2 7
8 W FlEREAS pursuant to
the Act and the Resolution, City conducted a public hearing, after
29 having given due notice thereof as required b > au >
r on October 16, 2000, at 7:00 PM, at City
30 Hall, 11 English Street Petaluma, California;, an d
31
, � HEREAS -
^ � ' said public e hearing has been h ld and the, City Council has heard and considered
�
all oral and wrAtein: protests and, other comments regarding.su'ch proposed actions .and`
Ord. 2] 04 NCS r
Page.]
I
V4'.B[EREAS; adjustments may be made in the assessments or charges to businesses in the
or, in the uses to which the revenue shall be put as specified •in this Ordinance and
• District,
3
subject to Board approval, provided such changes are made by a supplemental Ordinance
4
adopted after a hearing before, the City Council; and,
5
6
WHEREAS' for purposes of the assessments or charges to be `imposed' pursuant to thi
7
Ordinance, this City Council may make a reasonable classification of businesses, vng
consideration. to various factors lnclfidinggeneral benefit to businesses
and the degree of benefit
9
received from District programs; and
10
11
'WHEREAS
,the assessments or char es levied on businesses ursuant to this Ordinance,
g. p
12
shall, to
the rnaxunurn extent feasible„ ,be levied on.the basis of 'the; estimated benefit to the` businesses
13
within the District:
14
15
NOW, TBIE REFORE, THE CITY. COUNCIL OFT CITY OF PETALLTNIA DOES
16
ORDAIN AS :FOLLOWS:
•
17
Section 1. Resolution of Intention, Publi c Hearin g and 1Findin g s. The Recital's Hereof, which set
19
forth facts - regarding. -the adoption of Council 'Resolutions, the conduct of hearings
20
public` and
certain findings :of the City Council, are true and correct and Mi corporated,her " `reference:
by
-21
22
Section �. - •
a CHAPTER 6.0'4 ,is hereby added to the Petaluma Municipal' Code; providing as:
23
follows:
2 4
26
CHAT. TER :6. pOVV1 TI OViTN PETAL UMA BUSM DVIPROVEMENT
DISTRICT:
26 .
27
6.M.010 Definitions.
2' S
In order to distinguish between. n ,District businesses and° for the purpose of calculating and
2`9
applying- t}1e amount of assessments owed; the following definitions shall apply:
30
,
Ord. 21 04 ACS Page .
I G. Financial: Banks, savings & loans, credit unions, etc..
H. Calendar Year: "Calendar Tear" means .January St to and including December 31st of
4 the same year.
5
6 1. Billing Period: "Billing Period" shall refer to the period of any portion of a calendar year
7 in which a business operation as defined above.
8
9 6.04.020 Establishment of Boundaries..
10 A Parking and Business„ Improvement District is hereby established pursuant to the Parking and
11 Business Improvement Area Law, of 1989, Streets and1t# ways Code Section 36500 et seq. The
12 boundaries of the District and the benefit zones within the District shall be as set forth on the
13 Exhibit "A ", as attached to the Ordinance adopted to create -said District and incorporated herein
14 . by reference. This District shall b6-known as the "Downtown Petaluma Business Improvement
15 District" (the "District"),
16
�7 6.04.030: Establishment of'D`
istr,ct Board of Directors.
18 There shall be 'a Board. of Directors ('Board ") of the District'to administer the affairs of
the
19 District. Said Board shall be constituted of businesses within the District. Within the Board there
20 shall be a President, `Vice- President, Secretary and Treasurer :elected b the membership
and
21 such other officers as deemed necessary by the Board. Such other offices appointed shall be by
22 the Board of Directors at their discretion. A vofing within the District regarding election of
23 Board Members and any actions regarding the normal and routine conducting of District
24; Business shall be based on one (1) vote per assessed dollar, and said business must be current in
25 payment of then District assessment(s) to participate in such votes.
26
27 6.04.04:0 Establishment of Benefit Assessment.
28 All' businesses, trades, and professions located, within the District boundaries shoum on
29 Exhibit "A" referenced in Section 6.04,030, shall m nuary 1 , � 001 > P Y an comencing Ja a ann
annual
30 benefit assessment to' the District in an amount adopted by Resolution
eta of the City Council of the
• City of Pluma.
Ord. 2104 NCS Page 5
1 6.04.080 Collection of Downtown Benefit Assessment.
2 The benefit assessment authorized by this Ordinance for Downtown Petaluma businesses
3 (Section 5.0 hereof), shall be billed and collected each Calendar Year. The BID Advisory Board
4 may, from time to time, assess late charges on unpaid BID assessment charges. ry
5'
6 6.04.090 Voluntary Contributions to District.
7 Contributions to the District shall be permitted on a voluntary basis. The bou
8 District shall riot be modified as a result of the contribution, nor shall said contributing bund� of the
siness
9 be considered- a member of the District for voting or other u
10 making a "voluntary contribution may be ,entitled t P rposes. However; said business
o participate in the, programs of the District.
11 upon a finding; by'the Board of Directors that the District derives a benefit from said business'
12 participation in the program. .
13
14 6.40.100 Annual Budget Process.
15 Pursuant to the Act, it shall.be =necessary for the District Board of Directors to resent
P an .annual
16 budget for City Council review and approval prior to the beginning of each; Fiscal .fear. The
17 purpose of this process is to comply with the Act provisions regarding public notice an
1 8 prior to establishing the benefit assessments for the foll owing Fiscal Year. Ci hall ri d hearing
ty s _ of adopt,
19 modify or otherwise amend any Fiscal - 1 1 -fear budget of the District that is inconsiste
20 with said Fiscal Year' nt in any wa
s budget as agreed to, and presented by the District Board. of Directors
21 except in the case of a written majority
'P . (regarding elimination or modification of any
specific budget item) from business owners which will pay 50% or more of the assessments
23 proposed to be levied as to any specific budget item pursuant ,to GC Section 36525
24 case the written protest regarding any specific budget item, shall be rounds t @) such
g o eliminate or
25 modify said expenditure from the District's proposed budget pursuant to the written protest.
.26
27 6.40. 110 Decisions Regarding Expenditure of Funds
28 As provided for within the guidelines of SB 1424, decisions of the District Board of Directors
?9 regarding expenditure of all funds generated under this program shall be final.
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31
is
Ord. 2104 NCS
Page -7
ODUGED and ordered P'osted%Publishe
d this 16th day., of October 200'0. ADOPTED this
2 20th ,day of November, 2000, by the following; vote:
4 AYES :, Healy, Keller; Cader- Thompson, Hamilton, Maguire; Vice Mayor TorIiatt, Mayor
6 Thompson
6
7 NOES: None
8
9 AB SENT: None
10
11 ABSTAIN: None
12
13
14
.15 Mayor
16 ATTEST:
APPROVED ; = OFORM:
17 r ` i •. � ��'
ate
1y. Cit Clerk %
�� l City Attorn