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Home My WebLink AboutAgenda Bill 01.A-PCDC 01/27/2003IAN 7 2003 1 4 CITY.OF PETALUMA, CALIFORNIA ' PETALUMA COlVIIVMUNITY DEVELOPMENT COMMISSION AGENDA B ILL Agenda Title Discussion & Action Approving a Resolution Meeting Date: Establishing Pay Parking Rates for the Keller Street Garage January 27, 2003 Department Director Contact Person Phone Number Redevelopment Paul'M Paul.Marangella 778 -4581 Cost of Proposal $0 (Appropriation Offset by Revenue) Account_ Number 901 -400 -9993 Name of Fund: Central Business Amount. Budgeted $0 (Appropriation Offset by Revenue) District Fund (901) Attachments to Agenda PaekO Item 1. Resolutiori Establishing Pay Parking Rates for the Keller Street Garage 2. Keller Street Garage Parking Fee Study 3. Petaluma Parking Survey Summary Statement In �FY 2001 -02 budget process, the Petaluma Community 'Development Commission (PCDC) was approached by representatives of the Petaluma Downtown Association (PDA) who complained of an ongoing problem of vandalism to vehicles parked in the Keller Street Garage. The PDA suggested that secuntyshould•be'provided, with the cost to be recovered by new parking fees. The PCDC accepted these suggestions 'and directed staff to make structural improvements to the Keller Street Garage with the intention of makuig -it more attractive and secure. In addition, the PCDC .concurred that a security guard was necessary and that .the cost should be offset by pay parking revenue. At the same time, staff has been working with the firm of Wilbur Smith & Associates to study two aspects of:downtown:parking: ®` A Core Downtown Petaluma- Parking'Survey, and A Parking Fee Analysis for the Keller Street Garage. An analysis Hof the Parking Survey reveals that a high,percentage of downtown business owners and employees ar , e :parking in two -hour zones and moving their vehicles. several times throughout the ,day. According to the PDA, - many employees and merchants avoid parking `in the Keller .Street Garage because oftheir.bad experience with vandalism but would be willing to park there if security is visible, consistent, and effective. They.add that, while merchants know that parking behavior is economically counter- productive, they feel that they have little choice. Over ,the la st five, months, the City staff and the PDA have worked together with Wilbur Smith & Associates .to craft recommendations to address downtown parking problems. The purpose of this report is toxecommend M a i parking program for the Keller Street Garage. The program is jointly recommended by the "PDA ;and City st - Council:Priority ,THIS AGENDA ITEM IS CONSIDERED TO B E P ART OF, OR NECESSARY TO, ONE OR M ;'OF T HE; , 1999 = 2000 PRI ORITIES ESTABLISHED BY THE CITY COUNCIL ON JANUARY 30 1999 AND MARCH 18; 2000 Prionty(s). NA °f Recommended'City'Council Action /Suggested Motion It - is recommended that - the PCDC, adopt the attached resolution establishing pay parking rates for the Keller Street Garage, R eviewed by P narice Director: Review ne : A rove ' it Mana er: Date: 1 A4 �^ Today's Date ! Revision # a a e used: File Co e: # December 12, 2002 4A, CITY OF PETAI UMA, CALIFORNIA J ANUARY 27, 2003 PETALUMA COMMUNITY DEVELOPMENT COMMISSION AGENDA REPART FOR DISCUSSION' & ACTION APPROVING A RESOLUTION ESTABLISHING PARKING RATES'FOR'THE KELLER STREET GARAGE EXECUTIVE SUMMARY In FY 2001 -02 budget process,, the Petaluma .Community Development Commission (PCDC) was approached by representatives of the Petaluma Downtown Association (PDA) who complained of an ongoing problem of vandalism to vehicles parked in the Keller 'Street Garage. The PDA suggested that security should be provided, with the cost to be recovered :by new parking fees. The PCDC accepted these suggestions and directed'staff to make structural improvements to the Keller Street Garage with the intention of making it more attractive and secure., In addition, the PCDC concurred that a security guard was necessary, and that the cost should .'be :offset bypay parking revenue. At the same time, City staff has - been woAdng vuith the firm of Wilbur'Smith & Associates to study two aspects of downtown parking:�t r. - ® A Core Downtown Petaluma.ParkingSurvev, and' ® A Parking Fee Analysis ifor the Keller Street Garage Mt' An analysis of the Parking Survey reveals that a thigh percentage of downtown business owners and employees are parking in two -hour zones ,and moving 1h6ir `vehicles several times throughout the day. According to the, PDA, many .employees and merchants avoid parking in the Keller Street Garage because of their bad experience with vandalism but would'be willing to park- there if security is visible, consistent, and effective. They add that, while' merchants `know that this parking behavior is economically counter- productive, they feel that they have little' choice. Over the , last five months, the City staff and the PDA have worked together with Wilbur Smith Associates,to �eraft to address downtown parking problems. The purpose'of this report is to recommend'. a _parking program. for the Keller Street Garage. The program is jointly recommended by the PDA:and City staff. 2. B ACKGROUND : N The Keller Street Garage was built in 1986 and consists of 336 - spaces. The three -story structure was designed to"be open 24 hours, without on -site security. • Keller Street Garage Design Deficiencies Since the Garage opened, a number of design deficiencies have been noted, including the following: • Access to the structure bypigeons is uncontrolled, creating , a roosting environment for more than 100 birds daily. This creates a toxic byproduct in and around the structure and causes a nuisance to patrons. • Access to. the structure by vandals is. uncontrolled, leading to numerous vehicle break -ins annually. This in turn creates a lack of confidence by patrons who might otherwise use the . facility. • Access to the structure after-hours by minors' ;is uncontrolled, leading to graffiti, damage to the sprinkler system, loitering and other illegal, activities. • The Cityis unable to "lock- down the facility :after- hours, so that patrons could safely leave their vehicles overnight. (For example, this would allow those at the Petaluma Hotel with .parking, permits to..safely:park their vehicles off the street ) ® Lighting in the:Garage�is poor, creating a lack- of confidence in safety by patrons. ' Current'Con §truction to Remedy Deficiencies a 1• On September 9 2002 the PCDC awarded .a bid to m Nolan Construction to , Inc make sec unty ; ' _,provements �to the =Keller Str . im . eet Garage. In tion to painting and relighting the :structure, the p.J ro'ect includes. new access control features that will eliminate the most of the• security problems:;: A the request of the PCDC, security cameras .are being installed. A heavy gage mesh is `being ms'talle . over all window openings, there'by'keeping out birds. All entrances to the facility can be closed with :{ . " Zoom or' gates, thereby providing security to vehicles parked in "the structure overnight. Construction will'Nbe ,complete -in.F6bruary 2003. G Parking!Study° Findings = `� � d ' "' = PCDC's parking 'consultant, Wilbur ;Smith &Associates, prepared a Parking Survey and found that �� I WN analysis. A key finding of the stud is e Keller Street: Garage. Please see Attachment'2 for a detasled ��,: ,�� •Y ; _ere is unta : ed arkin ca acct in th gh p g on- street during, normal. business hours h thereb lim tin t on- t eet arkin w f and employees y g p g prospective 'business 4 patrons. Based_ on this fact; .a ke g strategy lies emerged: Provide safe; clean, secure and ,a _ Y p�•� � p .Y parking, thereb parking em do ees and Petaluma Hotel permit holders y : aff ordable able o y making on street parking more available prospective business atrons. , �. P . n. � A`� ' Garage Security -Patrol � F � In the FY 2002 -03 PCDC Budget, z security patrol of the Keller Street Garage is funded. Consistent 0' .` with- the PDA's recommendation, the cost is fully offset by pay parkingrevenue. With the completion of construction. and the instahation of the the ,machine`s 'in February 2003, a security guard will patrol the structure daily during the following hours, after which the facility would be closed: Monday., Tuesday, Wednesday Thursday and Sunday: ,5:00 a.m. to 11:00 p.m. (18 hours /day) Friday and Saturday: 5:00 a.m. to 1:00 &m. the following day (20 hours /day) Under this patrol plan, security would be provided 130 hours per week or 6,760 hours per year. The total annual cost for security at $25/hour is approximately $169,000. Garage Maintenance In order to avoid past problems with facility maintenance, a program to regularly maintain interior and exterior paint, stairwell, cleaning, degreasing, lighting and parking equipment will be established. The preliminary budget for annual maintenance is as follows: • Annual Facility Maintenance: $50,000 • Annual Equipment Maintenance: $15,000. Subtotal: $65,000 P ay Parking. Revenue Based on Parking Survey and the proposed parking strategy, several alternative fee structures were considered, all emphasizing monthly permit parking on the top two floors of the structure and hourly pay parking on the ground floor. Occupancy was conservatively established at 75 %. Please see Attachment 3 fora detailed explanation of rate calculations: Alternative A: Cost Recovery + Reserve Ground Floor/Hourly Pay Parking: Second Floor/Monthly Permit Parking: Third Floor/Monthly Permit Parking: . Total Revenue: Alternative B: Parking Subsidy Required Ground,,Floor/Hourl y Pay Parkm Second Floor/Nlonthly Permit Parking: Third Floor/Monthly Permit Parking: Total Revenue: Alternative-C: CostlRecovery Ground F1'oor/Hourly Pay Parking: Second F16or/Monthly Permit Parking: Third Floor/Monthly Permit Parking: Total Revenue: $184;000 Rate: q�. - _ f Annual Revenue $1.00/hour $187;000 $40 /month $ 411000 $30 /month 32.000 $266 -DO Rate. ¢Oyy $1.00/hour $187,000 $30 /month Rate Annual Revenue $1.00/2 hours 21,000 + . -50/hr thereafter $1.11 $40 /month $ 41,000 $30/month 32,000 $184;000 Y Rate. Annual.Revenue $1.00/hour $187,000 $30 /month $ 30,000 $20 /month 21,000 $23.8,000 3. ALTERNATIVES " Alternative A: Cost Recovery + Reserve • Annual Expenditure Estimate: Security: Facility Maintenance: Equipment ,Maintenance: Total Expenditures: ®' Annual Revenue Estimate: e Net Cost/(Savings): Alternative B: Parking Subsidy Required $169,000 $ 50,000 15,000 $234,000 ($ 260,000) ($26,000) •. Annual Expenditure,Estimate:� :Security: $169 :' �,YFacility Maintenance: $ 50 Equipment'Maintenance: 15,000 al Tot Expenditures: p $234,000 v Annual Revenue Estimate: $184,000) � • Net C6st/,(Savini0 7 50 Alternative C: ;Cost Recovery ,000 g • Annual'Expebditure- Estimate: Securitywc $169,000 Facility Maintenance: $ 50;000 Equipment,Maintenance: 15'000 Total Expenditures: $234,000 • . Annual Revenue'Estimate: 23`8 000 • Net �Cost/(Savings) ,, $ 4 A A-f 7' V 4. FINANCIAL IMP ! '` 4 A , The FY 2002 03.PCDC Budget has an appropriation of $80,000 for parking. The expense is fullyoffset by ($80;000); in revenue. In other words, the budget assumed a zero net cost. The parking program revenue�and expense estimate was: based' on an estimated start of operations.in March 2003. FY 2002 -03 PCDC Budgeted Appropriation: $80;000 FY 2002 -03 PCDC- Budgeted Revenue: $80 000 FY 2002 =03 PCDC Budgeted Net Cost: 0 CONCLUSION: The PDA requested support from the PCDC to renovate the Keller Street Garage, improving lighting and security. Those improvements are currently in progress, In addition, the PDA asked that security be provided inside the structure and suggested that pay parking be instituted as a means of financing the security. A study was commissioned to develop parking rates for the Garage. The annual cost of security and maintenance is estimated to be $234,000. Two of the fee rates cover that cost. A third fee rate would.require a General. Fund subsidy. OUTCOMES OR PERFORMANCE MEASUREMENTS InAT WILL IDENTIFY SUCCESS OR COMPLETION: A pay parking program would be 'fully implemented in the Keller Street Garage, providing sufficient revenue to offset security and maintenance in the structure by July 1, 2003. 7. RECOMMENDATION It is recommended that the PCDC adopt the attached resolution establishing pay parking rates for the Keller Street Garage. • �d �r lu_..�