HomeMy WebLinkAboutResolution 94-281 10/17/1994 ~~S®IL,1t101'1 No. 94-281 N ~.5.
of the City of Petaluma, California
APPROVING ADVERTISING AND PROMOTION POLICY
TRANSIEN'T' OCCUPANCY 'T'AX (TO'I'L
1 WHEREAS, each year the City receives requests for funding by various non-profit
2 organizations and
3
4 - WHEREAS, there has been no specific policy regarding the use of TOT funds for
5 advertising and promotion;
6
7 NOW, THEREFORE, BE IT RESOLVED, that the following policy is adopted:
8 I. SOURCE OF FUNDS
9 The Transient Occupancy Tax (Hotel/Motel Tax or Bed Tax) is authorized under State
10 Revenue and Taxation Code Section 7280 as an additional source of non-property tax
11 revenue to local government. This tax is levied in Petaluma at a rate of 10%.
12 The City Council has established a policy that the funds will be used in part to finance
13 advertising and promotional activities.
14 II. POLICY STATEMENT
15 Based upon a level of funding to be established in April of each year:
16 A. It is the City's intent and desire to promote a series of community, cultural, and
17 promotional activities through use of the TOT funds. The City Council wishes to
18 encourage the community spirit which arises from local community events, and to
19 promote art and cultural activities in a broad and comprehensive manner, promote
20 tourism, agriculture, and industry in the City through regional and national
21 advertising, and to promote other special events as deemed consistent with the
22 Council's Advertising and Promotions Policy.
«es. N~............94-28.1. N.cs.
1 B. The Council has established the following general principles which shall govern the
2 allocation of advertising funds.
3 1. The Council may provide advertising funds to private non-profit
4 organizations whose purpose is to promote cultural activities, historical
5 preservation activities, promotional activities which enhance tourism and
6 industry, and/or local community events which encourage a sense of
7 community.
8 2. Any event, promoted by clubs, fraternal organizations, societies, human
9 service organizations, and other similar type organizations, and/or for which
10 the proceeds of the event will be used to fund other activities of the
11 organization, will be ineligible for advertising funds. Loans of TOT funds
12 _ may be made to assist in the event. Funds must be repaid before any
13 proceeds may be used to fund other activities of the organization.
14 3. "Advertising" shall be narrowly construed to mean the cost of display
15 advertisements in newspapers and magazines, printing posters .and handbills,
16 radio, television and other paid advertising, the purpose of which is to draw
17 an increased attendance at an event.
18 4. "Promotions" shall be narrowly construed to mean costs associated with the
19 further acceptance of areas, events and activities occurring within the City.
20 5. As part of the application process, all organizations who apply for advertising
21 funds will be required to provide the City with ayear-end financial statement
22 _ and program report containing results and benefits of their prior year
23 activities and events whether or not they received advertising funds the prior
24 year.
Reso. 94-281 NCS
1~ ~ 6. Travel expenses, such as transportation, lodging and/or meal costs are .not an
2 allowable advertising and promotions expense.
3 7. Fixed assets are not an allowable advertising and promotions expense.
4 III. CHAMBER OF COMMERCE
5 - The City has designated the Petaluma Chamber of Commerce through its "Petaluma
6 Visitors Program" as the major source to promote and advertise Petaluma. TOT funds for
7 the Chamber and the Petaluma Visitors Program Committee are allocated and utilized
8 pursuant to Resolution #93-294 N.C.S.
9 Recipients of TOT funds are encouraged to coordinate their advertising and promotion
10 with the PVP committee.
11 IV. SONOMA COUNTY CONVENTION & VISITORS BUREAU
12 The City Council may allocate a portion of its TOT funds annually to the SCCVB.
13 Allocations are subject to continued participation on a fair share basis by Santa Rosa,
14 Rohnert Park and the County of Sonoma.
Under the power and authority conferred upon this Council by the Charter of said City.
REFERENCE: I hereby certify the foregoing Resolution was introduced and adopted by the Approved as to
Council of the City of Petaluma at a (Regular) (~ed~HOi meeting -mY,..._.._.-,•~-'~-~~
r
on the ....----.1.7x11.-..... day of ............Opt[1ber 19.9.4._, by the'
-
-
following vote:
ity Attorne
AYES: Parkerson, Hamilton, Barlas, Shea, Vice Mayor Sobel, Mayor Hilligoss
NOES: None
ABSENT: None
ATTEST : Q~~
City Clerk Mayor
Council File-......A.........0.....--°----......
CA 10-85 : Res. No. .........~~..`.#.-.2.x.1.... N.C.S.