HomeMy WebLinkAboutPlanning Commission Resolution 2023-15 08/22/2023 DocuSign Envelope ID:8653F38F-5C42-4F11-B410-263101CA543A
ATTACHMENT B
RESOLUTION NO. 2023-15
RESOLUTION OF THE CITY OF PETALUMA PLANNING COMMISSION
APPROVING SITE PLAN AND ARCHITECTURAL REVIEW FOR A PROPOSED
MASTER SIGN PROGRAM FOR THE COMMERCIAL RETAIL CAMPUS
LOCATED AT 5002 PETALUMA BOULEVARD NORTH;
APN: 007-412-075; FILE NO. PLSR-2022-0039
WHEREAS,National Sign & Marketing Corporation, on behalf of Dynamic Real Estate
Partners,LLC,submitted an application for Site Plan and Architectural Review proposing a Master
Sign Program for the 5002 Petaluma Boulevard North Retail Campus project located on a 3.09-
acre site at 5002 Petaluma Boulevard North(APN 007-412-075) (the "Project"); and
WHEREAS, Dynamic Real Estate Partners, LLC, submitted an application for Site Plan
and Architectural Review proposing development of a 5,100 SF restaurant and a 4,500 SF retail
building, renovation of two existing retail buildings, and construction of associated site
improvements located on a 3.09-acre site at 5002 Petaluma Boulevard North(APN 007-412-075);
and
WHEREAS, a Master Sign Program is a comprehensive sign program for approval of all
signs in a multi-tenant shopping center, retail center, commercial or industrial complex or other
use stipulating size, type, and location of all signs to be permitted for the site and buildings per
IZO Section 20.020.Q and enables some flexibility in design requirements, subject to Planning
Commission review and approval.
WHEREAS, as conditioned, the proposed Master Sign Program meets the purpose and
intent of IZO Chapter 20; and
WHEREAS, pursuant to IZO Chapter 20, review of a Master Sign Program is processed
as a Site Plan and Architectural Review application and is subject to review and approval by the
Planning Commission; and
WHEREAS, the Planning Commission held a duly noticed public hearing to consider the
Site Plan and Architectural Review for the Project on August 22,2023,at which time all interested
parties had the opportunity to be heard; and
WHEREAS, public notice of the Planning Commission hearing was published in the
Petaluma Argus-Courier and mailed to residents and occupants within 1,000 feet of the Project site
in compliance with state and local law; and
WHEREAS, a public hearing sign was posted on-site at least 10 days prior to the Planning
Commission meeting, consistent with IZO Section 24.100.13; and
WHEREAS, at said hearing, the Planning Commission considered the staff report, dated
August 22, 2023, and all public testimony provided prior to and at the public hearing; and
DocuSign Envelope ID:8653F38F-5C42-4F11-B410-263101CA543A
Attachment B August 22,2023
5002 Petaluma Boulevard North Retail Campus
WHEREAS, on August 22, 2023, the Planning Commission considered a staff report
analyzing the application, including the California Environmental Quality Act ("CEQA")
determination included therein.
NOW THEREFORE,BE IT RESOLVED BY THE PLANNING COMMISSION OF
THE CITY OF PETALUMA AS FOLLOWS:
1. The foregoing recitals are true and correct and incorporated herein by reference.
2. Based on its review of the entire record herein,the Planning Commission makes the following
findings:
California Environmental Quality Act
a. As demonstrated in the CEQA Exemption Memo included as Attachment H in the August
22,2023 staff report,the application and the project for which it seeks approval are exempt
from the California Environmental Quality Act (CEQA) in that the project qualifies for a
categorical exemption from CEQA pursuant to CEQA Guidelines Section 15301 (Existing
Facilities) which involves interior and exterior alterations of existing structures, additions
to existing structures provided that the addition will not result in an increase of more than
10,000 SF, and demolition and removal of individual small structures, as evidenced by the
minimal increases in overall square footage (± 572 SF) and available parking supply(f 11
parking spaces). The project is also exempt under CEQA Guidelines Section 15302
(Replacement or Reconstruction), which consists of replacement or reconstruction of
existing structures and facilities where the new structures will be located on the same site
as the structure replaced and will have substantially the same size, purpose, and capacity.
The project is also exempt under CEQA Guidelines Section 15332. (Infill Development)
in that the project is consistent with the General Plan, occurs on a 3.09-acre parcel, does
not contain habitat value, proposes minimal changes in operations and capacity, and can
be served by existing utilities. Furthermore, the project would not be prohibited from the
use of a categorical exemption due to the exceptions listed in Section 15300.2.
General Plan
b. The Project is consistent with the General Plan 2025 Community Commercial (CC) land
use designation in that the CC classification accommodates shopping centers and
commercial districts, including regionally oriented centers. The project site is located
within the General Plan's Petaluma Boulevard North Subarea, which includes Highway
101, the western edge of the Urban Growth Boundary (UGB), Washington Street, and the
railroad tracks. The project site is zoned C2 (Commercial 2), which implements the CC
land use designation, and the retail and restaurant uses at 5002 Petaluma Boulevard are
permitted by right in C2 zoning districts.
c. The Project, for the reasons discussed in the August 22, 2023, Planning Commission staff
report, is consistent with the following General Plan principles and policies:
Guiding Principle 9: Expand retail opportunities to meet residents' needs and promote the
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Attachment B August 22,2023
5002 Petaluma Boulevard North Retail Campus
city's fiscal health,while ensuring that new development is in keeping with
Petaluma's character.
Policy 2-P-5 Strengthen the visual and aesthetic character of major arterial corridors,
through streetscape improvements including use of planted medians,
parking configuration, signage, and paving materials.
Implementing Zoning Ordinance
The Master Sign Program is consistent with all applicable regulations of IZO Chapter 20, as
conditioned, including Section 20.140 (Freeway Oriented Signs) and IZO Section 20.230
(Non-Conforming Signs).
d. When a unique, cohesive approach to project signage is warranted, some flexibility in
design requirements may be approved by the Planning Commission if it is found that the
master sign program is in conformance with the purposes stated in IZO Section 20.010.
Flexibility in design requirements to allow two freeway-oriented signs for tenants less than
8,000 SF required by IZO Section 20.140.D.5 meets the intent and purpose of IZO Chapter
20 in that:
i. The requested flexibility to IZO Section 20.140.D.5,which limits freeway-oriented wall
signs to tenants of 8,000 SF or greater, would protect the public health, safety, and
general welfare of the City by ensuring that the number,type, size, and design of project
site signage will not detract from the attractiveness and orderliness of the City's
appearance in that the proposed freeway-oriented signs on the 5,112 SF restaurant
building and 1,500 SF retail tenant in Retail Building 3 would be limited in scale, type,
and illumination in compliance with all other freeway-oriented sign standards of
20.140.D.
ii. The requested flexibility to IZO Section 20.140.D.5,which limits freeway-oriented wall
signs to tenants of 8,000 SF or greater, would protect the general welfare of the
merchants and property owners in Petaluma by avoiding wasteful and costly
competition among sign users, in that the requested flexibility would protect the general
welfare of the merchants and property owners by encouraging commercial in-fill
redevelopment and attracting and retaining future retail tenants. The proposed freeway-
oriented sign on the 5,112 SF restaurant building and 1,500 SF retail tenant in Retail
Building 3 would be limited in scale,type, and illumination in compliance with all other
freeway-oriented sign standards of 20.140.D. In addition, the project is located on a
unique commercial redevelopment site that exhibits an irregular lot shape, and has
limited frontage, access, and visibility. The requested flexibility would protect the
general welfare of the merchants and property owners by encouraging commercial in-
fill redevelopment and attracting and retaining future retail tenants.
e. The project is consistent with Implementing Zoning Ordinance §24.050 — Site Plan and
Architectural Review, in that all required findings found in §24.050(E) can be made as
follows:
i. The master sign program uses quality materials, and the overall design is harmonious
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Attachment B August 22,2023
5002 Petaluma Boulevard North Retail Campus
and in proportion in itself and in relation to adjacent development in that the proposed
pylon sign uses similar materials such as Hardie board and aluminum accents. All
freestanding signage would use a neutral color base and framing to complement site
architecture. In addition, wall signs are proportional to corresponding storefronts.
ii. The architectural style is appropriate for the project and compatible with the character
of the neighborhood in that the proposed signage is durable and understated and would
provide a cohesive approach to project signage. Wall signage would be composed of
channel letters and logos with internal LED illumination.The sign face would be acrylic,
and the letter return would be aluminum.
iii. The siting of the structures on the property is appropriate for the site and as compared
to the siting of other structures in the neighborhood in that the siting of the proposed
signs is appropriate for the site and for the surrounding area. The signs are located in
such places as not to interfere with vision sight triangles at intersections. The sign
placements are consistent with the location of signs on surrounding properties. The
project is conditioned to require removal of the existing monument sign.
iv. The size,location,design,color,number,lighting, and materials of all signs and outdoor
advertising structures are in accordance with all applicable requirements of this Zoning
Ordinance and appropriate for the site, and compatible with the character of the
neighborhood in that the project proposes a comprehensive master sign program for all
signs in the shopping center stipulating size, design, criteria, location. In addition, the
master sign program ensures a cohesive approach to project signage. All proposed
signage approved in the Master Sign Program would require a subsequent sign permit
with the Building Division prior to installation.
v. The proposed signage complies with the maximum allowable sign area for shopping
centers. In addition, the sign bulk and height are consistent with that of signs on
surrounding properties.
vi. The proposed Master Sign Program would not modify landscaping, as it only regulates
signage. Therefore, this finding is not applicable.
vii. Ingress, egress, internal circulation for bicycles and automobiles, off-street automobile
and bicycle parking facilities, and pedestrian ways are designed so as to promote safety
and convenience and conform to applicable City standards in that the proposed pylon
sign would be located outside of the required vision triangle for the site's access.
viii. The design is of good character and has been prepared by a professional sign consultant.
ix. As demonstrated in the CEQA Exemption Memo included as Attachment H in the
August 22, 2023 staff report, the application and the project for which it seeks approval
are exempt from the California Environmental Quality Act (CEQA) in that the project
qualifies for a categorical exemption from CEQA pursuant to CEQA Guidelines Section
15301 (Existing Facilities) which involves interior and exterior alterations of existing
structures, additions to existing structures provided that the addition will not result in an
increase of more than 10,000 SF, and demolition and removal of individual small
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Attachment B August 22,2023
5002 Petaluma Boulevard North Retail Campus
structures. The project is also exempt under CEQA Guidelines Section 15302
(Replacement or Reconstruction), which consists of replacement or reconstruction of
existing structures and facilities where the new structures will be located on the same
site as the structure replaced and will have substantially the same size, purpose, and
capacity. The project is also exempt under CEQA Guidelines Section 15332. (Infill
Development).
x. The proposed structure and use, subject to any conditions which may apply, conforms
with the applicable requirements of this Zoning Ordinance and applicable policies and
programs of the City's General Plan and any applicable specific plan, and the proposed
use will not, under the circumstances of the SPAR application, constitute a nuisance or
be detrimental to the public welfare of the community in that the proposed commercial
redevelopment and master sign program have been reviewed by staff for compliance
with all applicable requirements of the Zoning Ordinance and General Plan, as
documented in the staff report, dated August 22, 2023, and as conditioned.
3. Based on its review of the entire record herein, including the August 22, 2023, Planning
Commission staff report, all supporting, referenced, and incorporated documents, and all
comments received, the Planning Commission hereby approves Site Plan and Architectural
Review for the Master Sign Program, subject to the conditions of approval attached hereto as
Exhibit 1.
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DocuSign Envelope ID:8653F38F-5C42-4F11-B410-263101CA543A
ATTACHMENT B
ADOPTED this 22nd day of August 2023, by following vote:
Commission Member ye INo jAbsent jAbstain
auer
Chair Hooper
cErlane
ice Chair Racusen
Whisman
Vice Mayor Cader X
Thompson
Do"c�uSigned by:
10/4/2023
Blake Hooper, Chair
ATTEST: APPROVED AS TO FORM:
DocuSigned by: NtAA-
ocuSigned by:
a"° ,"' 9/25/2023 a 9/25/2023
FdRR'iRQrAFnP:AnA
Andrew Trippel, Planning Manager Dylan Brady, Assistant City Attorney
DocuSign Envelope ID:8653F38F-5C42-4F11-B410-263101CA543A
Attachment B August 22,2023
5002 Petaluma Boulevard North Retail Campus
EXHIBIT 1
MSP CONDITIONS OF APPROVAL
5002 Petaluma Boulevard North Retail Campus (Master Sign Program)
Located at 5002 Petaluma Boulevard North
APN: 007-412-075
File No. PLSR-2022-0039
Standard Conditions of Approval
Planning Division
1. Plans submitted for any building permit submitted to the City pursuant to this approval shall
be in substantial conformance with the Master Sign Program approved by the Planning
Commission on August 22, 2023, except as modified by these conditions of approval. A
determination of substantial conformance shall be made by the Planning Manager in writing
during the plan check review process. Nothing shall preclude the Planning Manager from
referring a substantial conformance determination to the Planning Commission for review at a
publicly noticed meeting.
2. All conditions of this permit shall be printed on the second sheet of each plan set submitted for
any sign permit submitted to the City pursuant to this approval,under the title `MSP Conditions
of Approval.' Additional sheets may also be used if the second sheet is not of sufficient size to
list all conditions. The sheet(s) containing the conditions shall be of the same size as those
sheets containing the construction drawings; 8-1/2" by 11" sheets are not acceptable. A copy
of the approved plans shall be maintained on-site when construction activities are occurring.
3. At Sign Permit issuance, the applicant shall provide the City with an electronic copy of
final/approved plans in PDF format on either a CD or USB drive.
4. The applicant shall remove the existing off-site nonconforming monument sign pursuant to
IZO Section 20.230, which require discontinuance unless a sign permit was obtained. The
applicant shall revise the Master Sign Program approved by the Planning Commission on
August 22,2023 prior to any associated sign permit submittal associated with the site to remove
the proposed refacing and retention of the existing monument freestanding sign as an additional
shopping center freestanding sign.
5. All review costs related to the processing of this application shall be paid in full prior to
issuance of a sign permit. On-going costs associated with the review and monitoring of
construction shall be paid prior to final inspection or issuance of a Certificate of Occupancy.
6. This approval is, as provided for at IZO §24.050(I), effective for a twelve (12) month period
unless the permit has been exercised or unless an extension of time is approved in compliance
with IZO §24.050(J).
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Attachment B August 22,2023
5002 Petaluma Boulevard North Retail Campus
7. Construction activities shall comply with performance standards specified in IZO Chapter 21
(Performance Standards).
8. Separate sign permits in compliance with Chapter 20 of the Implementing Zoning Ordinance
shall be obtained prior to the installation of signage. All signage shall be consistent with an
approved Master Sign Program in terms of type, size, location, color, and illumination. A
determination of Master Sign Program consistency shall be made by the Planning Manager in
writing during the plan check review process.
9. This approval does not permit any parking lot signage for the purpose of directing customers
to pick up restaurant orders. Any additional signage to direct restaurant customers for pickup
orders may require a sign permit in compliance with Chapter 20 of the Implementing Zoning
Ordinance and shall be obtained prior to the installation of signage. Any restaurant pickup
order signage requiring a sign permit shall be included in the total maximum sign area allowed
for the associated tenant and is subject to a determination of Master Sign Program consistency
made by the Planning Manager.
10. The applicant shall defend, indemnify, and hold harmless the City or any of its boards,
commissions, agents, officers, and employees from any claim, action, or proceeding against
the City, its boards, commissions, agents, officers, or employees to attack, set aside, void, or
annul any of the approvals of the project,when such claim or action is brought within the time
period provided for in applicable State and/or local statutes. The City shall promptly notify the
applicants/developers of any such claim, action, or proceeding. The City shall coordinate in
the defense. Nothing contained in this condition shall prohibit the City from participating in a
defense of any claim, action, or proceeding and if the City chooses to do so appellant shall
reimburse City for attorneys' fees by the City.
Public Works and Utilities
11. Encroachment permit is required for all work within the public right of way or within a City
Utility Easement. Encroachment permit is required for the refacing of the applicant's sign at
the corner of Petaluma Boulevard North and Auto Center Drive. The City may revoke or
terminate the encroachment permit issued if the City determines to use the public right of way
for public purpose or if the City determines that the encroachment conflicts with the publics
prospective use of the public property.
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