HomeMy WebLinkAboutResolution 2006-206 N.C.S. 12/18/2006 Resolution No. 2006-206 N.C.S.
of the City of Petaluma, California
APPROVING THE 2007
DOWNTOWN PETALUMA BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT AND RELATED BUDGET
AND DECLARING THE INTENTION TO LEVY THE
2007 ANNUAL ASSESSMENT FOR THE DISTRICT
WHEREAS, on November 20, 2000,. the Petaluma City Council adopted Ordinance 2104
N.C.S. establishing the Downtown Petaluma Business Improvement District (DPBID), with the
area defined in Exhibit 1; and,
WHEREAS, no changes in boundaries, method of assessment, or rate of assessment are
proposed; and,
WHEREAS, under Section 6.10.100 of the Ordinance, the Board of Directors must
present the City Council will an Annual Report and budget for review and approval prior to City
Council consideration of levying a benefit assessment for the following fiscal year; and,
WHEREAS, the City Council has reviewed and discussed the 2007 DPBID Annual
Report and Budget at a duly noticed public meeting in accordance with State law; and,
WHEREAS, the City Council approves the 2007 Annual Report of the DPBID, which is
on file at the City Clerk's Office for public review, and concurs with the recommended
improvements to the billing process; and,
WHEREAS, the City Council declares its intention to levy an assessment for the
Downtown Petaluma Business Improvement District for Fiscal Year 2007; and,
WHEREAS, the proposed PDBID 2007 Budget establishes the following budgetary
priorities with estimated revenues and expenditures, as specified in the 2007 PDBID Annual
Report:
Resolution No. ?006-206 N.C.S. Yage 1
® 32% Beautification $23,040
• 32% Marketing $23,040
• 20% Administration $14,400
• 16% Security $11,520
Total: $72,000
NOW, THEREFORE, BE IT RESOLVED that the Petaluma City Council hereby
approves the Downtown Petaluma Business Improvement District (DPBID) 2007 Aiulual Report
and related budget, referred to herein as Exhibit 2.
BE IT FURTHER RESOLVED that a public hearing will be held December 18, 2006,
at 7:00 p.m. or shortly thereafter, at the City Council Chambers, 11 English Street, Petaluma,
California, to consider and act upon a levy of assessment for the DPBID for fiscal year 2007. At
the hearing, written and oral protests may be made.
Under the power and authority conferred upon this Council by the Charter of said City.
REFERENCE: I hereby certify the foregoing Resolution was introduced and adopted by the A prove ~ to
Council of the City of Petaluma at a Regular meeting on the 4`~' day of December, fo
2006, by the following vote:
City Attor ey
AYES: Mayor Glass, Harris, Vice Mayor Nau, Torliatt
NOES: None _ -
ABSENT: O'Brien - -
ABSTAIN': Healy ~ -
_
ATTEST: _
City Clerk Mayor .
Resolution No. 2006-206 N.C.S. Page 2
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EXHIBIT 2
Downtown Petaluma Business Improvement District
FY 2007 Annual Report
1. Changes in Boundaries: None are proposed.
2. Changes in the Basis or Method of Assessment: None are proposed.
3. Changes in Classification of Businesses: None are proposed.
4. Improvements/Activities to be Undertaken & Related Budget: As proposed in the
budget below.
5. Surplus/Deficit Carried Over from Prior Year: None
6. Contributions from Other Sources: None
Downtown Petaluma Business Improvement District
2007 Budget Allocations
® 32% Beautification $23,040
® 32% Marketing $23,040
• 20% Administration $14,400
o I6% Security $11,520
Total: $72,000
Beautification - 32% - A volunteer committee meets to consider requests for investing in
beautification projects downtown.
Marketing - 32% -These funds are used to supplement additional fiords paid by individual
merchants for the combined marketing efforts to create public awareness of events occurring in
the downtown; i.e., Sidewalk Sale, Trick-or-Treat Trail, and other downtown events such as
those listed Linder "administration." PDA develops joint marketing agreements with the
merchants using these funds and utilizes the combined buying power of the PDA and merchant
community to obtain favorable prices for advertising that would not ordinarily be available to the
individual merchant.
Administration - 20% -Collected funds go to the day-to-day operations of the PDA office.
Cost centers include rent, salary expense, and event coordination (implementation of downtown
events like Butter and Egg Days, Antique Faires (2), Art and Garden Festival, etc..).
Security - 16% -The PDA contracts for coverage of the general downtown area to be performed
on a regular nightly schedule. (The administration of this contract is not to be confused with a
separate contract not paid for with BID fields for the Keller Street Garage.)
Resolution No. 2006-206 N.C.S. Page 4